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The Bad News About Google Ads Agencies

And How To Find A Great One

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Contact Us For A Free Diagnosis Of Your Google Ads Campaigns

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We can tell you we’re one of the top Google Ads Premier Partners Globally..

We can tell you we’ve been one of the fastest 500 growing technology companies as recognized by Deloitte’s several years in a row.

We can tell you our founders aren’t salespeople, they’re statisticians, just like the people who built Google Ads.

But the bad news is you STILL can’t know if a Google Ads agency will be any good until you’ve tried them.

Case Study

A Financial Services Company With Little-To-No Online Presence

They came to us with an average cost per conversion of $38 and stated their goal was $20. We not only beat that in the first month, but delivered leads at 75% below their targeted cost per conversion by month four.

Within four months we achieved a:

  • 58% decrease in cost per acquisition
  • 16% decrease in cost per click
  • 700% increase in conversions

How to choose a Google Ads agency #2: Listening beats talking

Your Google Ads agency is an extension of your marketing department. They can’t do their job if they don’t know all about what your company offers and what it’s trying to achieve. The test here is:

  1. Does the agency ask you for your objective and how specifically you are measuring success? (If they don’t care what you’re trying to achieve, you’ve got a good idea of what they do care about, and it isn’t you.)
  2. If they pass the first test,  did they start telling you what they would do or did they start asking you more questions? Digital marketing is individual to the company doing the advertising, so an agency needs to ask a lot of questions unless they’re just working on a script designed to get sign-ups (not results.)

Want to see how we stack up?

Book a FREE no-pitch consultation

When I spend money on AdWords with Digital Spotlight, I know it will turn into dollars in the bank for me.

— Brenton Tong, Managing Director, Financial Spectrum

Put us to the test

Call us and you’ll find we pass those tests. We can also give you recent examples of how we on average continue to:

  • cut wasted Google Ad spend by an average of 33%
  • increased key lead and sale metrics on average by 83% (and for some clients by as much as 400%)
  • lowered average cost per sale by 28%

Talk to us about our results

But that’s not all you should know about us. We’re also committed to…

Total transparency

We run campaigns through your Google Ads account, and Google charges you direct for ad spend. Why is that important?

You can see that every dollar of your advertising budget is going to Google. (Some agencies charge you an unbeatably small management fee but they run your ads through their account, charging you a hefty additional commission for every click.)

You can see exactly how active we are in managing your account by checking the change history log in your account.

If you decide to take over Google Ads yourself or use another agency, everything is there in your account, not locked in ours.

Google Premier Partner

We are in Google’s top tier of partnership. Premier status recognizes agencies that have Google-certified staff who:

  • manage adspend in the highest monthly range
  • have a rapidly growing client base
  • consistently have high client-retention rates

Premier status gives us direct access to Google’s best support people to troubleshoot any issues with your account. We also hear first about any new features, so we have the chance to test them for you before anyone else even knows about them. That’s a competitive edge.

Proprietary data

Everything Google does is informed by numbers; so, to win at Google Ads, it helps to have some serious mathematicians in your corner. As a company founded by actuaries, we’ve kept every piece of data we’ve ever generated.

You’re benefiting from the lessons learned from over millions spent by our clients advertising each month on Google.

Continuous optimization

The ad that works today might not work next week. And it probably isn’t working as well as it would with a tweak today. Google Ads is not a set-and-forget channel.

We’re constantly running experiments on your campaigns and using the data to optimize your ads to keep clickthrough rates up and costs per click down.

A marketing strategy based on referrals

Our business grows because clients upgrade their packages as they start to see incredible results, and because they refer us to other people. To maintain that growth, we make sure we take care of all our clients.

Lock your competition out

We’re expanding in every market, delivering revenue growth to clients in an incredible range of businesses, but once we’re working for you, we won’t work for anyone competing with you if that means costing you results.

Case Study

A High-Ticket Outdoor Goods Company With A $9,000 Average Sale

They were doing AdWords with another agency that couldn’t stop a continually increasing cost per sales figure. (We later found out they were wasting money targeting keywords that were not converting at all.)

Within two months we achieved a:

  • 53% decrease in cost per acquisition
  • 20% improvement in CTR
  • 3x increase in conversions
  • 12.5% decrease in cost per click

Need Help with Digital Marketing for Your Practice?

We use a proven, data-driven approach to digital advertising to ensure we only work with surgeons we can truly help.

Schedule a free consultation to discover if our advanced search and social strategies can elevate your practice, just as we've done for many surgeons.

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2450 Colorado Avenue, Suite 100E
Santa Monica, CA 90404


310 879 8003


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Suite 2, Level 18, 45 Clarence St. Sydney NSW 2000, Australia


1300 891 181


  • Ash and his team are terrific. I was with another web company that essentially wanted to keep me hostage to their service. Ash and his team literally moved my site to their servers in one night. By the time the other company realized my site had been moved, it was several days. This validated my sense that the other company was inept. On the other hand, Ash’s team has consistently raised my rankings on Google and my practice has continued to grow, thanks to his efforts. They respond promptly to my questions and are able to make corrections quickly. I highly recommend him.

    Mark P. Solomon, MD FACS
  • I was never the least bit skeptical to work with Ash and Digital Spotlight. Ash from the getgo seemed more knowledgeable and found errors that my previous company had done that put me at a disadvantage. Ash's knowledge of the current issues plaguing websites made it obvious that my business would be in better hands
    Ash helped me build an extremely functional and stylish website that I STILL use today and took me to the first page for everything that I was trying to promote within a very short period of time. His time is very responsive and very professional.
    I have zero complaints and only positive experience with Ash and Digital Spotlight.

    Richard A. Zoumalan, M.D., Facial Plastic & Reconstructive Surgery
  • Ash and his team at Digital Spotlight are excellent. I really appreciate the responsiveness and focus brought to each project. My website has never ranked better. In a world only becoming more tech savvy, having a proper team promoting and guiding your SEO is essential. This is the team to use!"

    Benjamin C. Paul, M.D., Facial Plastic and Hair Restoration Surgery
  • I’ve been with Digital Spotlight 6 months, and the results have been terrific… many search terms related to my business, and my rankings have steadily grown each month…

    Director, Eastside Speech Solutions
  • I now think of how much money I wasted before I contacted your company… and without reservation recommend [Digital Spotlight] to any Organisation or Individual

    Martin Roschach, Director Reach for Life Health

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