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The Google Display Network (GDN) is essentially a way of displaying your ads on external websites or inside apps. Because a Display Network campaign is more ‘passive’ compared to an AdWords search campaign, where the user is actively searching for something related to your business, it requires a completely different strategy.
And, seeing Display Network advertising is much cheaper than AdWords, many businesses find it’s a cost-effective supporting strategy to run in parallel with their search campaign.
Well, there are many reasons, but here are just a few:
Much more complex than AdWords, with so many advanced tools for customization, creating a precision-tuned GDN campaign requires technical experience and an acquired depth-of-knowledge.
In order to truly engage with your target audience, we dig deep to find out exactly who you’re trying to convert – examining their demographics, the sites they visit and their online behaviors
Once we’ve built a strategy around a detailed profile of your target audience, we structure a general ad or offer, optimized for maximum visibility, brand engagement and lead generation. Multiple versions of your ads can be created for different websites.
Once you’re up and running, all your ads are continually monitored and compared against each other for performance, so we can see exactly what makes some ads work better than others. Where areas for improvement are noted, your ads are optimized accordingly. We’ll update you regularly with comprehensive reports and detailed analytics so you know how your campaign is working, generating sales and delivering value.
We employ only highly focused, carefully structured strategies that eradicate irrelevant ads from your campaign and cut down every inch of wasted spending.
We’re a 100% data-driven engine who are obsessively thorough about implementing all the necessary research, testing and tracking so you know exactly where your clicks and enquiries are coming from, channeling more traffic into these tunnels and eliminating ‘dead ends’. Every campaign is hand managed and nothing left to automation to determine where your customers and profits are.
An extensive Google Display Network Campaign demands some of the highest up-front fees of any Google Advertising service, simply because it has the broadest reach of any Google product. It’s therefore vital that you employ a high performing GDN strategy that will start delivering ROI almost immediately.
Entrust us with your GDN Campaign, and like all our paid products, you will receive the benefit of:
Reach out to our consultants today to see how Google Display Network can work for you. No big sell, no obligation. Just actionable insights.