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Google has a brilliant answer, but there’s a catch. First, we’ll tell you the answer, then we’ll reveal the catch. Then we’ll show you how you can turn it all to your competitive advantage.
We’re Google Premier Partners — the highest level of partnership Google offers. To get there, you have to be Google-certified, show consistent growth in clients, consistent growth in ad spend as well as have one of the highest client retention rates. And you have to maintain all these things over a long enough period of time. In return, we get access to features early, so we can use them before anyone else to give you an edge. And we get direct access to Google to troubleshoot anything on your account.
We’re also mathematicians.
These two things mean that Google tells us what it’s thinking and we understand what it’s telling us.
The costs per click on the Google Display Network are a fraction of the costs of Google Search Ads. And where Google Ads reach people when they’re searching for a solution, GDN ads reach people before a problem they have becomes big enough to warrant a search.
That means you can introduce yourself and pull leads into your funnel before they’re even a blip on your competitors’ radars.
Your ads could potentially run on millions of sites and reach about 90% of the world’s web users. That’s one way to blow a budget. What we do is refine that potential audience right down so we’re hitting your target audience.
We research who they are, where they’re going online and where they’re most likely to click on your ads. We never stop refining once your ads are in the field and we’ve moved from hypothesis to hard data.
Once we know where your audience is, we can test what messages and offers they’re most responsive to (and in what format). We’ll test and refine, test and refine until we’ve got exactly the right ads for every context, including different devices and different websites. Then we’ll test some more.
The range of variables is intense; this is where marketing meets math, which is why an agency run by mathematicians offers you the perfect people to sort, record and refine your campaigns.
If you’ve tried Google Display Network advertising yourself or with another agency, you’ll know how easy it is to spend your budget and how hard it is to work out where your money went.
We have experience with Google Display advertising and the intense focus you can only get from people who chose to study numbers right through university, the same kind of people who built the network.
With us driving your campaigns, you’ll know exactly where your clicks are coming from, while your competitors wonder where their leads have gone.
Many agencies manage your ads through their account, so you can’t be sure how much is going to the agency and how much is actually going on showing your ads to customers. Our bills are itemized and you’ll pay Google directly, so you know exactly how much is being spent on your ads.
You’ll set up (or we’ll set up for you) an account that is owned by you. We will have your delegated authority to operate through that account, but if we stop working together you’ll have all your data intact. And while we’re working together, you can log in at any time to see exactly what we’re doing.
Our clients stay with us because we’re producing results, not because of the paperwork.
Our pricing model is clear and all-inclusive to managing your ads, so you know upfront exactly how much you'll be paying and for what. And as your clicks go up, your fee doesn’t. (The only exception is if you have an enterprise-level budget that requires a customized solution and a dedicated team.)
Nobody does more consulting upfront than we do. We work only for clients we know we can help, so we don’t pitch anything until we’ve listened and talked about what’s realistic.
If you want a no-pitch consultation with an expert about whether the Google Display Network is right for your business, let’s talk about it.
26565 West Agoura Rd., Suite 200, Calabasas, CA, 91302
(+1) 310 362 6373
contact@digitalspotlight.com
Suite 2, Level 18, 45 Clarence St. Sydney NSW 2000, Australia
1300 891 181
contact@digitalspotlight.com
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