Search Engine Optimization - Digital Spotlight

Ash and his team are terrific. I was with another web company that essentially wanted to keep me hostage to their service. Ash and his team literally moved my site to their servers in one night. By the time the other company realized my site had been moved, it was several days. This validated my sense that the other company was inept. On the other hand, Ash’s team has consistently raised my rankings on Google and my practice has continued to grow, thanks to his efforts. They respond promptly to my questions and are able to make corrections quickly. I highly recommend him.

Mark P. Solomon, MD FACS
I was never the least bit skeptical to work with Ash and Digital Spotlight. Ash from the getgo seemed more knowledgeable and found errors that my previous company had done that put me at a disadvantage. Ash's knowledge of the current issues plaguing websites made it obvious that my business would be in better hands
Ash helped me build an extremely functional and stylish website that I STILL use today and took me to the first page for everything that I was trying to promote within a very short period of time. His time is very responsive and very professional.
I have zero complaints and only positive experience with Ash and Digital Spotlight.

Richard A. Zoumalan, M.D., Facial Plastic & Reconstructive Surgery
Ash and his team at Digital Spotlight are excellent. I really appreciate the responsiveness and focus brought to each project. My website has never ranked better. In a world only becoming more tech savvy, having a proper team promoting and guiding your SEO is essential. This is the team to use!"

Benjamin C. Paul, M.D., Facial Plastic and Hair Restoration Surgery
I’ve been with Digital Spotlight 6 months, and the results have been terrific… many search terms related to my business, and my rankings have steadily grown each month…

Director, Eastside Speech Solutions
I now think of how much money I wasted before I contacted your company… and without reservation recommend [Digital Spotlight] to any Organisation or Individual

Martin Roschach, Director Reach for Life Health

When Google started indexing the web in 1998 all you needed to get first-page rankings was to be in the right place at the right time. Even 15 years ago, we all knew of someone who got first-page ranking by scattering keywords without any thought

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Then the bar started to rise. You couldn’t get on the first page by accident anymore. The rewards went to the websites that tried a bit harder; maybe they tacked on some blogposts mirroring popular search terms.

As Google squeezed harder, gurus popped up in a dizzying array of flavors. They advised their students to give free information to anyone who might be grateful enough to click “like” or retweet a link. Publish till it hurts, they said. And they made millions of dollars selling courses on how to become a content factory.

Meanwhile, the real experts — the ones at Google — were watching.

Here’s What We Can Do To Increase Your Organic Rankings

We’ve helped over 1,812 international businesses across 355 niches secure first-page rankings in Google.

79% of our clients have more than 400 non-branded keywords ranked on the first page.

Our SEO work has generated well over $130 million in tracked extra-yearly revenue through Google organic rankings.

If you’ve worked with an SEO agency before, you’ll know those results are different. You might not recognize the way we work, either…

No Lock-In Contracts

Our clients keep working with us because we’re getting results, not because of the paperwork. Knowing you can leave at any time keeps us accountable and you happy.

We’re slow talkers

You won’t get fast-talking salespeople when you call us. You get consultants and a no-charge, no-obligation technical audit that could save you thousands of dollars on its own. Why do we do this at great cost to ourselves? Because we don’t think it’s fair to quote you without learning what you actually need. From the moment you put us in your corner, it’s about action, not a month of “learning”.

Technical expertise

The speed with which Google makes changes has increased so rapidly that 99% of businesses don’t keep up. And of those changes are almost all technical, not to do with keywords, headlines and blogposts. You need technical specialists if you want to be in the game.

We say no

We don’t like to say no to business, but we will. If we don’t think SEO is right for you or that we won’t be able to get results for you, we’ll tell you.

Unlimited keywords

We’ll get you ranking for a set of keywords then go back and start with a new set. And we’ll repeat that indefinitely rather than choose some arbitrary number of keywords that we’ll work on for you.

Decreasing Costs

Our monthly fee is flat, so as you climb the rankings, the cost of acquisition for new leads is falling even though your website is becoming more valuable.

Improving The Foundations

The foundation of Google ranking is domain authority (DA). The more authority Google thinks your domain has, the greater your chances of getting first-page rankings. All our packages are designed not just to get you ranking for keywords but to improve your DA, which makes it easier for you to rank for other keywords in the future.

Enter the engineers.

Google’s experts aren’t “gurus”, “ninjas” or “mavens” — they’re engineers. They deal in hard numbers and they rarely speak publicly.

And when they saw their users facing down an avalanche of mediocre content, they fought back the way engineers do. They dug even deeper into the numbers. They recalibrated the algorithm to account for fainter and fainter statistical signals that one webpage was more valuable than another.

Sometimes Google’s mathematicians make headlines with their calculations. Their changes to the algorithm are like earthquakes that wipe thousand-page websites from the face of the internet overnight. Those changes can keep a guru on the speaking circuit for a couple of years.

The other 9,999-odd changes every year are as closely guarded as nuclear launch codes, visible only to those who know how to look. Skilled operators can ride these almost undetectable shockwaves to a first-page ranking. But by the time any guru is talking about them, Google is thousands of evolutions ahead.

By comparing real-world performance against our complex model, our researcher is listening for the tiniest anomalies in performance. These coded signals tell him there has been a change in the algorithm.

Anish Aryal, Digital
Spotlight Founder

Meet Anish.
He’s not a guru.

Anish is one of our founders. Like Google’s engineers, he’s an expert in math and statistics.

Anish heads up our Technical Operations Department globally. His team includes a full-time researcher who has only two jobs. Both of them painstaking.

First, he combs through the thousands of blogposts and articles that are published about SEO. His job is to sift through the hype, speculation, and just-plain-wrong to find the tiny clues to real changes.

Second, he compares the SEO results all our clients are having against the patterns predicted by our proprietary dataset. The dataset is an irreplaceable trove of complex statistical data collected through more than a decade of optimizing sites for more than 1,600 clients.

That’s when the real math starts. Our mathematicians and technical specialists develop a hypothesis about what these signals mean. They experiment to confirm the change to a statistical certainty. They test to see if the change is significant enough to be deployed to all our active clients. And if it is, they add to the various checks we perform for our clients every month.

Some of the web developers we work with actually change the way they build websites every six months, so their clients get the maximum benefit of the hidden SEO changes our team detects and documents.

Sounds like a lot of trouble.
Why don’t I just pay for Google Ads?

Only 30% of searchers will click on an ad. That means 70% of searchers will click through to a website that shows up organically.

The organic search bump

Sure, Google isn’t the only source of leads for a business, but it’s the best source of people actively searching for your product or service right.

The Google Halo

Ranking in Google search also puts a halo over your brand. If Google thinks you deserve to be on the first page of result for organic search for all the keywords a potential customer would type into Google, they’ll think you’re the #1 brand.

Take Oxygen From The Competition

Ranking for many variations of relevant keywords in Google squeezes out your competition. Buyers might never even hear them.

Contact us today for a no-pitch consult

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Mark P. Solomon, MD FACS

Richard A. Zoumalan, M.D., Facial Plastic & Reconstructive Surgery

Benjamin C. Paul, M.D., Facial Plastic and Hair Restoration Surgery

Director, Eastside Speech Solutions

Martin Roschach, Director Reach for Life Health

Search Engine Optimisation

When Google started indexing the web in 1998 all you needed to get first-page rankings was to be in the right place at the right time. Even 15 years ago, we all knew of someone who got first-page ranking by scattering keywords without any thought

Here’s What We Can Do To Increase Your Organic Rankings

No Lock-In Contracts

We’re slow talkers

Technical expertise

We say no

Unlimited keywords

Decreasing Costs

Improving The Foundations

Enter the engineers.

Anish Aryal, Digital Spotlight Founder

Meet Anish. He’s not a guru.

Anish is one of our founders. Like Google’s engineers, he’s an expert in math and statistics.

Sounds like a lot of trouble. Why don’t I just pay for Google Ads?

The organic search bump

The Google Halo

Take Oxygen From The Competition

Real-World Examples

Dr. Richard Zoumalan

Facial Plastic Surgeon

Facial Plastic Surgery Institute

Facial Plastic Surgeon

AMS Clinics

Aesthetic Plastic Surgeon

Medical ID Fashions

Medical Bracelets

Here’s What We Can Do To Increase Your Organic Rankings

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Mark P. Solomon, MD FACS

Richard A. Zoumalan, M.D., Facial Plastic & Reconstructive Surgery

Benjamin C. Paul, M.D., Facial Plastic and Hair Restoration Surgery

Director, Eastside Speech Solutions

Martin Roschach, Director Reach for Life Health

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Contact us today
for a no-pitch consult

Anish Aryal, Digital
Spotlight Founder

Meet Anish.
He’s not a guru.

Sounds like a lot of trouble.
Why don’t I just pay for Google Ads?

The latest
from the blog.