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Services provided: SEO

Medical ID Fashions

Medical Bracelets

Medical ID Fashions is a company that provides patients with handcrafted medical ID bracelets. Founded by cancer survivor Abbey Sennet, they are reaching a critical need to protect people in medical emergencies.


Services provided: SEO

(PROBLEM)

An online presence that needed attention, stat.

While Medical ID Fashions were previously doing well with their paid channels (inc Ads), competition was increasing and many terms were becoming unprofitable.

As revenues and traffic were stagnant, they were looking to grow organically with the goal to increase year-on-year revenues.

Stagnant traffic and sales:

(DIAGNOSIS)

Our records showed…

Our initial technical audit identified over 600 issues that were mostly created by the original build of the site and that were significantly limiting their organic growth. These included:

  • Focusing on the same small handful of search terms across multiple pages of the site, with no clear plan of which pages were focused on particular keywords, leading cannibalization of potential rankings as relevancy for important keywords were diluted across different pages.
  • Duplicate & missing Meta Descriptions on a significant percentage of pages on the leading to either repetitive or random, sometimes irrelevant snippets
  • Incorrect handling of canonical tags
  • Overstuffing of meta keywords tag
  • Nonspecific duplicate Title Tags not designed to drive action by users nor provide relevant information to search engines about the content of the pages of the site
  • Sitemap problems leading to inefficient crawling from search engine robots
  • Slow page loads
  • Incorrect implementation of redirects
  • Robots.txt issues

(APPROACH)

Our emergency response

We put our response plan in place to rectify Medical ID Fashions’ online presence. Our actions included:

  • Regular and thorough technical audits with feedback from Google and our own in-house tools

  • A plan to fix all technical issues

  • Deep keyword research to identify high value keywords that were being missed

  • Target page mapping to build authority for each term based on the site’s historical profit and authority distribution

  • Made sure the on-page elements were in line with overall keyword direction

  • Setup Google-My-Business profile including registration, verification and optimization

  • Regular and thorough technical audits with feedback from Google and our own in-house tools

  • A plan to fix all technical issues

  • Deep keyword research to identify high value keywords that were being missed

  • Target page mapping to build authority for each term based on the site’s historical profit and authority distribution

  • Made sure the on-page elements were in line with overall keyword direction

  • Setup Google-My-Business profile including registration, verification and optimization

(OUTCOME)

Then the results came in…

We began the procedure in Oct 2016, and within a few months experienced

A quick 24% growth in organic traffic


Which translated into a corresponding..

Increase in online orders

and a growth in phone orders


Comparing year on year growth..

YOY organic traffic was up 17.51%

And…

YOY online revenue was up 37.20%!

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7080 Hollywood Boulevard, Suite 1100, Los Angeles, CA 90028 United States

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(+1) 310 362 6373

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contact@digitalspotlight.com

Asia Pacific - Contact

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Suite 804, 5 Hunter Street, Sydney, NSW 2000, Australia

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1300 891 181 or
(+61) 2 9113 7255

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