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🔍Spotlight on Dr. Richard Zoumalan:
Enter the Beverly Hills Plastic Surgeon who’s less of a doctor and more of a facial wizard.
Dr. Zoumalan, a nose and face aficionado, is the go-to guy for Rhinoplasty and facial surgeries. His noses don’t just look good; they breathe like champions. His faces? Sculpted as if they’re meant for the red carpet. Noses and faces are his jam, and he’s strumming all the right chords. But his previous website? More snooze fest than showstopper.
Goals? Oh, he had them. Top of the charts in Rhinoplasty and a calendar more packed than a doctor’s waiting room in flu season.
📊 By the Numbers:
Patient leads: Shot up from a “meh” to a “holy moly!” with a 1,478% increase.
Top 3 Google ranking keywords: These didn’t just grow; they exploded by 437 times.
Google Ads conversion rate: Went from “could be better” to “we’re gonna need a bigger boat” with a 1,132% bump.
🗣️ Dr. Z’s Two Cents:
“I was never the least bit skeptical to work with Ash and Digital Spotlight. Ash from the getgo seemed more knowledgeable and found errors that my previous company had done that put me at a disadvantage. Ash’s knowledge of the current issues plaguing websites made it obvious that my business would be in better hands
Ash helped me build an extremely functional and stylish website that I STILL use today and took me to the first page for everything that I was trying to promote within a very short period of time. His time is very responsive and very professional.
I have zero complaints and only positive experience with Ash and Digital Spotlight.”
Richard A. Zoumalan, M.D., Facial Plastic & Reconstructive Surgery
🌐 The Challenge: A Digital Facelift Needed
Dr. Z was stuck in a rut. His website was like that old, clunky car in your garage – it just wouldn’t start. He needed an online facelift, and he needed it yesterday. So he rolls up his sleeves and dives into the digital deep end, but guess what? Google slaps his website with a penalty faster than you can say “nose job.” Organic traffic nose-dived, and the cost per lead? Sky-high, my friends.
But Dr. Z isn’t one to throw in the towel. He wanted to flip the script, crank up those online inquiries, and slash his cost per lead with some snazzy organic and paid search strategies. He builds another website, but it’s déjà vu all over again. No change in rankings, traffic, or inquiries. It’s like trying to fix a leaky faucet with duct tape.
🔍 Diagnosis: Digital Dissection
Cut to our digital diagnosis in April 2015. We’re talking full CSI-mode – penalty audit, technical audit, the works. We find a jungle of issues:
- Red flags waving for algorithmic penalties.
- Duplicate Title Tags as exciting as watching paint dry.
- Pages loading at the pace of a lazy Sunday afternoon.
- Thin content pages adding about as much value as a chocolate teapot.
- A sitemap so outdated, it was practically a digital fossil.
It’s like opening your fridge and finding last year’s Christmas pudding – not a pretty sight.