Google Remarketing - Digital Spotlight

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You’ve invested in your website, so your website visitors will be impressed by what you have to offer. You’ve invested in driving traffic to that website, so you know the right people are visiting it.

You’re a smart marketer, so you know only 2% of customers buy on their first visit. And you’re a citizen of the internet, so you know people get distracted, they have to click away and they might not be able to find their way back.

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What Is Google
Remarketing?

Google allows you to “tag” your website visitors. You can then show ads to those tagged visitors when they’re on other sites. Done right, it’s laser targeted, cost-effective and high-converting. (Done wrong, it’s exactly the opposite, but you’re not going to do it wrong.)

What if you could:

listen to what your website visitors were telling you before they left your site without buying.
use those insights to create cost-effective campaigns to bring them back to your site to buy?

You can. It’s called Google remarketing.

How Google Remarketing
Supercharges Conversions

Precision Targeting

You know what pages on your site people have visited, how long for and how many times. Google has a dizzying array of other information it can add to the mix, including their age, sex, location, interests and what other websites they visit.

That’s a whole supermarket of ingredients the right agency can use to create laser-targeted campaigns. Imagine being able to:

show an ad for one offer to a first-time visitor and a completely different ad to a visitor you know is much further into the buying cycle.

show specific ads to people based on knowing they’re interested in a particular product or service.

send different niche audiences to different sales pages, creating funnels and offers that customers in other niches will never see.

Expand Your Message

Google Ads is a sparse medium. You get to ask for a click in a handful of words with no pictures. Remarketing explodes your options because your ads can be made more powerful by images, videos, and animations.

Choose Your Real Estate

Not only can you target who you’re showing your ads to, you can display your ads on the sites where they are most likely to be researching, ready to take the next step or about to buy.

Lower Cost Per Clicks

Remarketing traffic is (by definition) not cold traffic. You’re displaying ads to people who’ve already visited your site, so they know you at least a little. Their clickthrough rates are higher, the costs per click are lower and the likelihood of conversion is greatly increased.

For marginal extra investment, you can boost the impact of the campaigns that are bringing people to your website in the first place.

Free Conversions

Your Google remarketing campaign displays ads, but you pay only when someone clicks the ads. The brand awareness part is free. And as someone works their way around the internet, seeing your brand, you become more familiar, more likable and more likely to get their business.

If they go to your website and buy other than by clicking your ad, it’s called a view-through conversion. And it’s absolutely free.

Low Maintenance, Long-Running Campaigns

Because your campaigns are ultra targeted to the needs of specific segments of your market, they’re the closest to set-and-forget that you can get in online marketing.

These campaigns just keep working without your constant attention.

Why Digital Spotlight For Your Remarketing Campaign?

No one segments data into profitable segments better than a mathematician, and that’s what we are: mathematicians who speak the same language as the engineers who run Google.

We have been working with the team at Digital Spotlight for over five years now. Their expertise, timeliness, and attention to detail have been instrumental to the success of our digital marketing. Most recently they worked closely with us on a complete website relaunch. With a project like this you would generally expect to see a short-term drop in SEO due to the sheer number of changes, however not only did we not see a drop in our rankings, but they actually increased substantially! We cannot thank Digital Spotlight enough for their support and the care they took to ensure this project was a resounding success.
It has been an absolute pleasure to work with the Digital Spotlight team over the years and I would highly recommend their digital services.

Iris Lever, CMO at PropertyMe
I can’t believe how well PPC works. We can’t keep up. Many thanks for everything You & your team are doing

Joseph Khoury, Tree and Garden Solutions
We have too much work booked and are at full capacity. We are adding staff and resources … Thanks again and I would highly recommend you guys ,you have been brilliant

Daren, Zeroharm l Fire Protection l Electrical Test and Tag I Pest Management
You and your team were able to get us leads for almost half the price we were getting before, and the quality of leads were more than 50% better… in only 4 weeks…

Yuri Marshall, Visaone
I’ve been with Quantumlinx 6 months, and the results have been terrific… many search terms related to my business, and my rankings have steadily grown each month…

Director, Eastside Speech Solutions
In your industry where many take your money and do very little for it you are a breath of fresh air for small businesses like mine…

Philip K. Bonser, Goulburn Offroad Carts
The outcome was beyond my expectation; we are very pleased with the results and their excellent customer service….I would highly recommend QuantumLinx’s services for your business!…

Sophie Sutjiadi, Grace Hotel
The first serious website lead we had translated into a 200,000.00 fitout… QuantumLinx have paid for themselves many times over and I would highly recommend their commitment and service

Tim Lassig, Director Hospitality Fitout Specialists
I now think of how much money I wasted before I contacted your company… and without reservation recommend [QuantumLinx] to any Organisation or Individual

Martin Roschach, Director Reach for Life Health
Since starting with DigitalSpotlight, we have seen a tremendous improvement in the quality of leads we are getting through PPC. Blake and Joy are responsive to our needs, and we are looking forward to continued success in 2021.

Sacha Henry, Marketing Executive 4mation
Working with Blake and QuantumLinx has been great, we took the time to figure out a realistic strategy which has helped our organic rankings immensely! We are now on the front page for so many head terms that were previously out of reach!

Sean Hearsee, Managing Director Sage Painting

Our Google-trained specialists will:

analyze all traffic to your site, looking in minute detail for the clues that enable us to profile your different types of users and their buying signals

create precision-targeted campaigns designed for each of those audiences

disseminate those campaigns to a carefully chosen selection of the millions of websites in the Google Display Network

You’ll:

…sit back and watch your conversion numbers climb sky high.

Why have 1,812 Clients (So Far) Trusted Us With Their Paid Campaigns?

We Are Completely Transparent

Many agencies charge a single fee, so you can’t be sure how much is going to the agency and how much is actually going on showing your ads to customers. Our bills are itemized and you’ll pay Google directly, so you know exactly how much is going on displaying your ads.

We Work Through Your Account

You’ll set up (or we’ll set up for you) an account that is owned by you. We will have your delegated authority to operate through that account, but if we stop working together you’ll have all your data intact. And while we’re working together, you can log in at any time to see exactly what we’re doing.

No Lock-In Contracts

Our clients stay with us because we’re producing results, not because of the paperwork.

Flat Pricing

You pay one flat fee that’s all inclusive so you know upfront exactly what you’ll be paying. And as your clicks go up, your fee doesn’t. (The only exception is if you have an enterprise-level budget that requires a customized solution and a dedicated team.)

Book a FREE no-pitch consultation

Want A Pitch-Free Consultation With An Expert?

Nobody does more consulting upfront than we do. We work only for clients we know we can help, so we don’t pitch anything until we’ve listened and talked about what’s realistic.

If you want a no-pitch consultation with an expert about whether Google Remarketing is right for your business, let’s talk about it.

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