As a veteran board-certified surgeon, you’ve put in years of hard work to reach your current peak in your niche. Now, you want more potential patients to know about your extensive experience in your medical specialties.
You might be considering increasing the exposure of your website to potential patients who can find satisfaction in your products and services.
If growth has stalled over the last few years, a targeted digital marketing campaign could be the answer. However, as with every venture worth undertaking, it may come with its challenges.
While you know your website’s potential to promote your practice, you may not have the knowledge or time to boost your online presence effectively.
Maybe you’ve already worked with other agencies offering digital marketing services for surgery websites but ended up with only mediocre results.
It’s understandable if these setbacks have made you more cautious—you want to avoid wasting time and money.
Wondering what to do next? At Digital Spotlight, we do things differently—we take a results-driven approach.
We are a digital marketing agency that understands the challenges and risks in digital marketing for surgery websites. Most businesses we’ve worked with have already approached three to seven agencies before they found us—and they stick with us because of the results we deliver.
With proven expertise in digital marketing for surgeons, we use data- and math-driven strategies to generate more client leads, consultations, and procedure bookings.
We’ll tailor our digital marketing services to your specific goals, as we understand that no one-size-fits-all solution guarantees results.
Our website audit identifies vital improvements to help us establish a viable digital marketing approach for your practice.
We’ll test your website’s compatibility across different platforms and combine those insights with our understanding of your business needs. This will provide your website with longer-lasting traction than that of your competitors.
We’re confident that our leads-focused approach to creating your digital marketing strategy will help your practice attract new potential patients, not just current and lapsed clients.
Our seal of assurance is the sum of years of expertise and a wealth of data from our successful campaigns. Our services are aimed at helping you get better-quality leads and keep your costs low.
Interested yet? We offer an obligation-free consultation if you want to learn how we can turn your website into a steady source of organic leads for your practice.
We work only with clients we know we can help, and we won’t pitch anything until we’ve listened and discussed what’s possible for your campaign.
Ready to see real growth? Call us at (+1) 310 879 8003 or email us at contact@digitalspotlight.com to book your pitch-free consultation today.
What Is Digital Marketing for Surgery Websites?
Digital marketing is the application of a suite of strategies to promote businesses, products, and services through websites, apps, mobile devices, search engines, social media, and other digital channels.
We thoroughly analyze data patterns to help your practice benefit from a targeted digital advertising strategy based on a data-driven and evidence-based approach.
We have every digital marketing service you might need for your surgery website to reach the broadest possible range of new patients:
- Search engine optimization (SEO): Through our technical SEO audit, we can identify and address the hidden technical issues that might harm your website’s visibility.
By comparing real-world performance against the patterns predicted by our SEO models, we uncover even the most minute changes that lead to long-term SEO results. If needed, we include these shifts in the checks we perform for you monthly.
- Facebook and Instagram ads: Our specialists speak the same language as Meta’s engineers, giving us a clear advantage in optimizing your ad spending, generating more leads and consultations, and increasing your revenue.
Social media allows your practice to reach would-be patients more directly. While these platforms might not directly improve your search engine rankings, social media engagement can still significantly affect your website’s visibility and your campaign’s performance.
- Google Ads: Formerly known as Google AdWords and Google AdWords Express, Google Ads can help you connect with potential patients who are interested in your offerings.
Plus, you get to tap into the help of Google’s best support personnel, and we have special access to them since we’re a top-tier Google Partner.
What Is the Top Digital Marketing Service for Surgery Websites?
We don’t claim to be the top digital marketing service provider for surgery practice, but we can reliably claim a proven track record of 2,103+ successful campaigns worldwide.
We’ve helped over 1,812 global businesses across 355 niches win first-page rankings in Google. Our cutting-edge work in cultivating these organic rankings has given our clients more than $130 million in extra annual revenue.
We can’t guarantee that your website will achieve overflowing traffic and the highest rankings. SEO involves too many moving parts for a guarantee to be meaningful.
What we can commit to is extensive keyword research, which will allow us to help your website gain and keep robust rankings for your most valuable keywords. We don’t focus on guarantees but on results.
We’ll never give you cookie-cutter solutions. We understand that the requirements of a general surgery website, for instance, will significantly differ from those of laparoscopic, cholecystectomy, or vascular surgery service provider websites.
We conduct data modeling, advanced statistical analysis, and multivariant testing to showcase your practice’s best aspects, such as medical education and patient care.
This approach will help you attract more leads and consultations at a much lower cost than the competition.
Partnering with us will help you maximize your website’s potential. Our digital marketing strategy will be tailored to your practice, helping you communicate why you are the best choice for your patients considering going under the knife— whether the procedure involves dissection, excision, or resection.
Our clients prefer to stay with us because they know we provide results they won’t get elsewhere. If you decide to work with us, our leading digital marketing services can deliver the same success for your business.
What Is the Most Uncommon Digital Marketing Service for Surgery Websites?
With a mere 8.04% search market share in the US across all devices, Microsoft’s Bing has yet to become a significant player in the online search market. However, the rise of generative artificial intelligence platforms has steadily pushed Bing into the limelight.
Bing has significantly benefited from ChatGPT’s growth over the last few years. This development is why we also offer Bing-optimized strategies that can put you ahead of the game and give you a leg up over your competition.
As part of our search engine marketing (SEM) offerings, our Bing service combines SEO techniques with pay-per-click (PPC) approaches to boost your website’s visibility on the platform. This approach helps you promote your business through both organic search and paid advertising.
Our SEO offerings aim to grow organic or free traffic to raise your search engine results page (SERP) rankings.
On the other hand, our PPC solutions place ads on SERPs. We identify your most valuable potential clients, research your most effective keyword options, and write high-value ad copy that promotes your practice.
How do we know if our SEM strategies are effective? We evaluate performance based on the following criteria:
- SEO
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- Conversions
- Brand awareness
- Keyword rankings
- Organic traffic growth
- PPC
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- Exposure
- Leads
- Search impressions
- Revenue or purchases
By using this approach, we can help your practice get higher ROI from multiple channels instead of having you put all your eggs in the Google basket.
Challenges and Risks in Digital Marketing for Surgery Websites
Digital marketing is a continuously evolving discipline with significant pitfalls that your surgery practice should be aware of:
- Neglecting SEO
A marketing campaign that does not leverage SEO will miss valuable opportunities to reach a broader audience and has minimal chance of improving a website’s visibility and rankings.
Meanwhile, effective and correctly implemented SEO can bring in 10 times more traffic than organic social media. Imagine the potential!
Most marketers also believe that SEO, along with blog content and other inbound methods, is the highest-quality source of leads.
We ensure that our SEO services provide significant returns on interest. We’ve improved our clients’ numbers for their most important leads and sales by around 83%—and in some cases, even led to a fourfold increase in transactions.
- Not maximizing social media
Social media is well suited to connecting with various audiences. Consistently engaging with followers, maintaining a robust brand presence, and using the appropriate tone for your practice ensure the best possible boosts to your reputation and customer perception.
This approach is valuable as consumers often use social media to find surgery practices, review patient outcomes, and discuss their experiences.
In fact, the American College of Surgeons (ACS) now considers social media a vital part of many physicians’ professional needs, such as marketing, networking, and research.
If you don’t have the time or know-how to use social media in your campaigns, don’t worry—we’ve got you covered.
Our services can cultivate your Facebook and Instagram likes and engagement volume. We can also design and implement social media ads to attract a steady stream of qualified leads and bookings for your surgical procedures.
Our social media marketing services use organic posts and paid advertisements on Facebook, Instagram, and Twitter (now called X) to help your practice reach its desired audiences, build more extensive brand awareness, and magnetize website traffic.
We also observe and pinpoint which ads or posts receive more engagement, which helps us identify the most successful key terms (for example, “hernia,” “incisions,” “clinical trials,” or “surgical oncology”) and adjust our strategy to your potential patients’ interests.
- Misusing email marketing
While email marketing can complement your website and social media content to target your preferred demographics, this approach is highly susceptible to spam practices that can damage your reputation. However, email marketing can be a valuable digital marketing tool when done right.
Our email marketing strategy operates like personalized invites for potential patients looking to try new products or services. This setup ensures that your message reaches only those who are looking for healthcare professionals who offer services similar to yours.
Through email marketing approaches like Gmail Sponsored Promotions (GSP), we can help you reconnect with previous patients and keep them engaged with your practice.
Benefits of Partnering With Experienced Digital Marketing Experts
Digital Spotlight is here if you need expert assistance to make your website work.
We use our extensive experience, in-depth analyses, and helpful data from successful campaigns to develop and implement an effective strategy for your surgery practice.
We stand tall in the sea of competition, and here are several compelling reasons why:
Excellent Care
As you specialize in surgical care, so do we practice comprehensive care for each of our medical clients’ digital marketing campaigns.
We understand the unique needs of surgeons, and over the years, we’ve proven ourselves to deliver excellent digital marketing results for the healthcare niche.
We are committed to understanding what you’re trying to achieve on your website. Our comprehensive analyses seek to learn about your current challenges and how to best address them.
We’ll ask in-depth questions about your situation and the results that would benefit your business the most. We’ll also uncover independently verifiable problems you may not even know.
Most importantly, we won’t lock you in with contracts. You can walk away any time our services seem unsatisfactory. Our clients stay with us for the long haul because of the quality of service we provide.
Meaningful Savings
We are here to deliver more leads for your practice at a lower acquisition cost, ensuring the best possible ROI for you.
Our digital marketing services involving Meta have consistently delivered leads that cost as much as 70% less than other advertising methods.
Through our digital marketing solutions, such as SEO, we’ve helped our clients cut their marketing costs by around 33% and their acquisition costs by 23%.
Guided Support
Our medical industry clients—including neurosurgery, radiology, bariatric surgery, and plastic surgery practitioners—appreciate our understanding of digital marketing, which allows us to translate the complex concepts involved into everyday English.
We’ll be happy to teach you anything you want to learn and talk to you anytime about the details of what we’re doing on your website.
Our digital marketing strategies involve thorough analyses (including advanced segmentation) of your target demographics. We’ll also guide you on using that information to make better decisions for your campaign.
Our approach will free up valuable mental labor on your part so that you can focus on what truly matters: your practice and your patients.
Call us at (+1) 310 879 8003 or email us at contact@digitalspotlight.com to learn how we’ll boost your surgery practice’s online visibility and quality leads, as we’ve done for many other healthcare providers.
