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Surgeon Doctors on Instagram—A Fresh Way to Engage With Your Patients

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Last updated: Friday, October 4, 2024

Gone are the days when surgical practices relied solely on referrals from satisfied patients or fellow surgeons. In today’s digital era, that approach just isn’t enough. 

Social media has become a powerful tool for boosting your online presence and engaging with prospective patients. Popular platforms like Instagram, Facebook, and YouTube now reach billions of users worldwide.

Did you know that healthcare is among the top industries boasting the highest engagement rates on Instagram? No wonder healthcare professionals, including surgeons like you, use Instagram to connect with patients.

If you’re ready to join the latest trends, you could be one of the top surgeons on Instagram. 

As a renowned surgeon in the United States, you want to enhance your social media presence to attract new and nonreferral patients and increase leads, consults, and procedure bookings. But you might have the following concerns:

  • Outshining competitors: It’s frustrating to see less skilled surgeons gain more followers and engagements. 
  • Managing your marketing campaign: You have a demanding schedule, so you have zero time and energy to promote your medical practice on Instagram.
  • Partnering with the right agency: You’ve jumped from one digital marketing agency to another, but none delivered the results you want
  • Investing in effective strategies: You’ve already wasted a hefty amount on poor social media marketing efforts in the past.

No need to stress—we can help you turn things around.

You can count on us when we say we can use Instagram to elevate your practice and attract a steady stream of new patients beyond just referrals. 

Meta’s platforms, including Instagram, are designed by mathematicians—just like us. Understanding how they work enables us to create strategic and tailored social media campaigns to bring your most valuable patients to your practice. 

Beyond simply boosting likes and engagement on Instagram, we’re experts at generating qualified leads that can grow your practice to the next level.

By working with us, you’ll have access to over 15 years of digital marketing skills and data insights. We’ve managed millions of dollars in ad spend, which allows us to optimize your Instagram campaigns for maximum results.

Best of all, we offer a no-pitch, free consultation to demonstrate how our Instagram ad strategies can help you stand out from other medical professionals.

Let’s chat and find out how our expertise can align with your needs and goals. You can email us at contact@digitalspotlight.com or call 310 879 8003.

Do Surgeons Have Social Media?

Yes! Many healthcare providers have been using various social media platforms, professionally and personally.

Social media has totally changed how we connect with the world. For surgeons like you, it isn’t just a marketing tool; it’s also a way to build trust and credibility. 

Here’s an interesting fact: US adults spend 33.1 minutes on average daily just browsing through Instagram. That’s ample time to get your potential patients’ attention and convert them into loyal patients.

We can help you utilize social media by setting up and managing your ads. Our team will identify your target patients, improve engagement to drive qualified leads, and implement effective remarketing strategies to keep your practice top of mind for potential patients.

Is It Okay to Follow My Doctor on Instagram?

From a patient’s viewpoint, following medical doctorssocial media accounts offers a chance to interact with them virtually and explore their services and surgical results before consulting in person.

Many patients check social media to find healthcare providers, view before and after photos or videos of procedures they’re considering, and share details about their experiences. 

Moreover, Instagram’s hashtags allow patients to easily search for specific content related to different surgeries and health information.

Following medical doctors on Instagram is a great idea. Read further for our curated list of outstanding surgeons to follow.

The Best Surgeon Doctors to Follow on Instagram 

Here are our top surgeon doctors making a name for themselves in the Instagram world:

Richard Zoumalan, MD, FACS (@richardzoumalan.md)

Dr. Zoumalan is a premier facial plastic surgeon in Beverly Hills, California. He is renowned for delivering stunningly natural rhinoplasty and facial rejuvenation surgery results

Blending his exceptional surgical techniques with his artistic skills as a painter, Dr. Zoumalan enhances the face to achieve an effortlessly beautiful appearance and function, as seen in his Instagram posts of before and after photos

Guess what? He even has an official art account, @richardzoumalan.art, where he displays passion projects beyond the operating room—proceeds from this art gallery support anti-bullying awareness.

Youssef Tahiri, MD, MSc, FRCSC, FACS (@dr_microtia_cranioplasty) 

Dr. Tahiri is a double board-certified plastic and reconstructive surgeon making waves in Beverly Hills. 

Equipped with craniofacial and microtia surgery specialties, he uses advanced techniques and expert patient care to transform lives. He is also qualified to perform pediatric craniofacial surgery. 

But what truly sets Dr. Tahiri apart? Scroll through his Instagram feed to the smiles of patients, especially children, who’ve experienced his treatments—each photo and video tells a story of hope and healing. 

Jordan Rihani, MD, FACS (@facialplasticsurgeryinstitute)

An expert in facial plastic and reconstructive surgery, Dr. Rihani is dedicated to helping patients achieve their desired look with procedures such as rhinoplasty, deep plane facelift, otoplasty, and lip and cheek augmentation. 

Dr. Rihani offers his patients high-quality services. His commitment to excellence hasn’t gone unnoticed—he’s been awarded Top Doctor yearly since the beginning of his private practice in 2015.

As seen in the five-star reviews from his patients, it’s clear that Dr. Rihani is not just a surgeon; he’s a life-changer. 

Robert Kotler, MD, FACS (@robertkotlermd)

Dr. Kotler was a major in the US Army Medical Corps and trained with some of the world’s prominent rhinoplasty surgeons. 

With a wealth of experience, he has carved out a niche as a super-specialized nasal and facial cosmetic surgeon—a focused degree only a few can boast! 

Dr. Kotler likes to share his patients’ transformation journey on his Instagram account. Check out side-by-side images to see incredible rhinoplasty results. Don’t miss the heartfelt video testimonials from patients proud of their cosmetic surgery experiences with Dr. Kotler.

John Reinisch, MD (@microtia_doctor)

Dr. Reinisch is a pediatric plastic surgeon and Harvard Medical School graduate specializing in congenital ear deformities, such as microtia. 

With a notable track record of helping over 20,000 children, he has transformed lives as a pediatrician through advanced microtia treatments showcased in his Instagram reels and stories. 

Dr. Reinisch is internationally acclaimed for his innovative porous polyethylene (PPE) ear implant.

Amir Tahernia, MD, FACS (@amirtaherniamd)

Dr. Tahernia is a skilled surgeon driven to enhance men’s and women’s lives through various cosmetic and reconstructive procedures. 

His philosophy? Treat every patient like family! Dr. Tahernia aims to provide all patients with the safest and latest surgical options.

For informative content on surgical treatments, you can trust Dr. Tahernia to break them down in his engaging Instagram videos. His clear explanations and expert guidance empower patients as they progress in their health and wellness journey.

Henry Chen, MD, MBA, FACS (@henrychenmd)

Dr. Chen is a double board-certified plastic and reconstructive surgeon in Beverly Hills. His specialties are cosmetic and reconstructive surgery of the head and neck. 

You’ll find plenty of images showcasing his healthcare work and educational videos in which he describes procedures such as rhinoplasty, facelift, and facial feminization surgery in detail.

In addition, he also devotes his time and skills to humanitarian campaigns overseas, making a difference wherever he can.

Marc Lowenberg, DDS; Gregg Lituchy, DDS; and Brian Kantor, DDS (@llkdentalnyc)

Meet Dr. Lowenberg, Dr. Lituchy, and Dr. Kantorthree exceptional cosmetic dentists based in Manhattan, New York, each holding a Doctor of Dental Surgery (DDS) degree.

They perform oral surgeries such as dental implants (a surgical tooth replacement procedure) and gum contouring (reshaping of the gum line to treat “gummy smiles”). Other cutting-edge dental services include porcelain veneers, teeth whitening, bonding, and porcelain fillers.

Since the 1980s, Dr. Lowenberg and Dr. Lituchy have been pioneers in the field. Dr. Kantor joined their dynamic team in 2002. They’ve transformed the smiles of countless famous actors, models, and celebrities.

Plus, they have a series called “How Well Do You Know Your Partners?” in which the three doctors share entertaining stories about their decades-old friendship.

Eraj Basseri, MD and Rafael Reisfeld, MD, FACS, ABMS (@thecenterforhyperhidrosis)

Dr. Basseri is a general surgeon specializing in hyperhidrosis. His friendly, laid-back vibe makes patients feel comfortable right from the start. With his warm approach, he helps patients understand their treatments so they can actively participate in their health and wellness journey.

On the other hand, Dr. Reisfeld is a true pioneer in the healthcare field and one of the most experienced US surgeons in hyperhidrosis. He’s also a leader, researcher, and a go-to expert featured in newspapers, magazines, and national television (TV).

Discover fascinating facts and helpful tips about hyperhidrosis when you watch these surgeons’ creative reels on Instagram. 

Mark P. Solomon, MD, FACS (@marksolomonmd)

Dr. Solomon is an accredited plastic surgeon with over 25 years of experience. He uses innovative techniques for procedures such as male enhancement, Botox, breast augmentation, and labiaplasty, resulting in a remarkable patient experience.

He has been featured in national magazines, TV shows, and radio programs. 

Andrea Tooley, MD (@dr.andreatooley)

Dr. Tooley is an oculoplastic and orbital surgeon at Mayo Clinic in Rochester, Minnesota. She’s also an assistant professor and the director of the Ophthalmology Residency Program. 

Moreover, she’s also an ad hoc national media spokesperson for the American Academy of Ophthalmology (AAO), sharing her knowledge and skills with a broader audience.

Dr. Tooley is very active on social media platforms, like Instagram, where she loves educating her followers about ophthalmology and self-care and sharing her life as a mom, wife, and farmer. 

Daniel E. Choi, MD, FAAOS (@spinedocny)

Dr. Choi is a board-certified, minimally invasive spine surgeon at Spine Medicine and Surgery of Long Island, providing top-notch care for patients of all ages. 

Having graduated with honors from Northwestern University Feinberg School of Medicine, he completed his orthopedic surgery residency at Rutgers University. Then, he honed his skills with a combined neurosurgical and orthopedic fellowship at Harvard Medical School.

On Instagram, he gives followers an inside look behind the scenes with posts from the operating room and his video blog series, Surgeon Vlog – A Day in a Life. 

Nancy Yen Shipley, MD, FAAOS (@_nancymd)

Dr. Shipley is an orthopedic surgeon recognized as a Top Doctor by Portland Monthly from 2020 to 2024. She also received additional fellowship training in sports medicine and arthroscopy. 

Her specialties include orthobiologics and treating sports injuries, shoulder, knee, and complex cartilage issues, as well as arthritis.

As a surgeon and mother, she strongly advocates for women and diversity in surgical fields, raising awareness through her speaking engagements and active online presence.

Sanjay Gupta, MD (@drsanjaygupta)

Dr. Gupta is a practicing neurosurgeon who has received multiple Emmy awards as CNN’s chief medical correspondent. He’s also the host of the Chasing Life podcast

He’s vital to CNN’s health and medical news, providing professional health information and insights across all its shows worldwide. He also regularly contributes to CNN Digital, extending his reach as a social media influencer doctor.

Lara Devgan, MD, MPH, FACS (@laradevganmd)

Dr. Devgan is a board-certified plastic surgeon in New York City. She is celebrated for her keen eye for detail, natural-looking results, and a strong focus on patient care and advanced technology. 

Dubbed New York’s “#1 female cosmetic surgeon” by review site RateMDs, she has graced the pages of prestigious business magazines such as The New York Times, Forbes, the Wall Street Journal, Vogue, and Allure. Plus, she’s earned a spot on “America’s Top Plastic Surgeons.”

Mehmet Oz, MD (@dr_oz)

Dr. Oz is an internationally acclaimed heart surgeon and professor emeritus at Columbia University. His research initiatives include heart replacement, complementary and integrative medicine, minimally invasive surgery, and healthcare policy.

He also won nine Daytime Emmy Awards for his hit program The Dr. Oz Show. 

In 2003, he launched Healthcorps, a program inspired by the Peace Corps that sends enthusiastic recent college graduates into high schools nationwide to teach students about a healthy diet, fitness, and mental health. He has raised $80 million, helping around 3 million teens. 

In 2022, Dr. Oz entered politics, running under the Republican party for a US Senate seat in Pennsylvania but didn’t win the race.

Anthony Youn, MD, FACS (@tonyyounmd)

Dr. Youn is a board-certified plastic surgeon and anti-aging expert. He is also an award-winning and best-selling author. His recent book, Younger for Life: Feel Great and Look Your Best with the New Science of Autojuvenation, is a guide to reversing aging’s effects at any stage in life.

He is widely recognized as one of the leading authorities in achieving a youthful appearance with or without surgery. He lives by the motto “True beauty is holistic,” meaning everyone can discover their true beauty using holistic approaches that don’t always require surgical intervention.

Browse through his Instagram account, where you can find educational and entertaining posts about various medical topics, like cosmetic surgery. His humor is a fun blend of quirky and self-deprecating, always with a compassionate touch.

He’s also known for playfully teasing other popular medical doctors in his posts. It’s just part of what keeps his followers hooked!

Michael Salzhauer, MD, FACS (@therealdrmiami)

Dr. Salzhauer, better known as Dr. Miami, is a top cosmetic and reconstructive surgeon in Miami, Florida. He is known for his innovative techniques and extensive experience.

He specializes in different procedures, from breast enhancements and rhinoplasty to body contouring, with his trademarked genius liposuction, Brazilian butt lifts, mommy makeovers, and tummy tucks. 

Dr. Salzhauer has also gained media attention by appearing on national and international channels such as CNN, CBS, NBC, and Fox News.

Aside from showcasing impressive before and after results, his Instagram account is packed with funny and entertaining reels where he and his team mimic trending videos and memes that highlight their lives in a surgery clinic. 

Santhosh Jacob, MBBS, DNB, MCh, DABRM, PhD (@drsanthoshjacob)

Dr. Jacob brings 15+ years of medical experience as an orthopedic surgeon specializing in regenerative orthopedics, trauma, ligament injury repair, and hybrid joint replacements. 

As the Director of Be Well Orthopedics Sports Medicine and Spine Center in T. Nagar, Chennai, he firmly believes everyone deserves access to health care so they can move better and live without pain. 

On his Instagram account, he makes it his mission to help each patient. He also shares healthy lifestyles, weight loss tips, and fitness lessons.

Sandra Lee, MD, FAAD, FAACS (@drpimplepopper)

Dr. Sandra Lee is a board-certified dermatologist in Southern California specializing in cosmetic and surgical dermatology.

Her expertise includes Mohs surgery, a treatment for skin cancer. She also offers procedures like Botox, ear surgeries, keloid removals, and blackhead extractions.

She’s also widely known on social media as “Dr. Pimple Popper.” She opened her Instagram account back in 2015 to give people a glimpse of her life as a dermatologist

Now, she’s not only the star of her hit TLC series, Dr. Pimple Popper, which tackles dermatology topics, but also the founder of SLMD Skincare, a line of skincare solutions.

Which Surgeon Doctor Has the Highest Followers on Instagram?

Among the surgeons on the list, Dr. Sandra Lee has the highest number of Instagram followers as of September 2024, boasting an impressive 4.7 million followers!

Who Is the Most Popular Plastic Surgeon on Social Media?

Social media fame can bring surprising rewards, and having a robust social media presence is incredibly beneficial for medical professionals looking to enhance their online visibility.

Are you curious to find out who is the superstar of social media in the plastic surgery industry?

It’s none other than Dr. Anthony Youn!

Dr. Youn has emerged as one of the most famous plastic surgeons and entertaining social media influencers, amassing over 8 million followers on TikTok, another 1 million followers each on Instagram and Facebook, and more than 5 million subscribers on YouTube

As a prominent figure in his field, he’s built a huge following across social media platforms. He shares his work, patient stories, and a peek into his personal life. 

Plus, he showcases his expert knowledge and techniques, philosophies, and even recovery and health tips, creating a vibrant online community around the world of plastic surgery.

Are you ready to become one of Instagram’s best surgeon doctor influencers

With over 1 billion active global users, Instagram is a dynamic platform for plastic surgeons like you to build a solid online presence using its visual features. 

Our team specializes in Instagram marketing, expertly navigating Meta’s tools to boost your likes and engagement while attracting qualified leads. We can tap into paid ads, like sponsored posts, to drive traffic to your website

Plus, we’ll create and share educational content about plastic surgery, patient testimonials, and special offers to help draw in potential patients.

Partner with us and boost your Instagram account’s reach! Call us at 310 879 8003 or email contact@digitalspotlight.com. You can also visit us at 2450 Colorado Avenue, Suite 100E, Santa Monica, CA 90404.


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