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Last updated: Thursday, June 27, 2024

As a cosmetic or reconstructive plastic surgeon in the United States, do you sometimes feel left out when, despite having better skills and services than your fellow surgeons, they have a more prominent presence online, such as on Google, Facebook, Instagram, or Bing?

Plus, when you have a fully booked schedule attending to patients, isn’t it frustrating when you can’t find the time and don’t have the skills and experience to advertise your practice despite knowing that these online platforms can help deliver the leads for your business?

Even if you try advertising your services yourself, you might feel that the rules keep changing almost daily, making it difficult to succeed. In turn, managing online ads can get confusing.

Perhaps you’ve tried working with an ad agency instead of doing everything yourself. But its promises of leads and sales haven’t brought you the desired results despite the hard-earned money you invested in paid ads.

At this point, you might no longer trust that agency to deliver. We won’t be surprised if you want to give up— what else can you do?

Fortunately, you’ve come to the right place. We’re here to help turn your declining surgeon ad campaign around.

Our strategy involves focusing on patient leads to ensure your ads connect to and engage potential clients at any stage of their journey.

We can handle your ad campaigns, whether on Google, Meta, or Bing, so you can focus on running your surgery practice.

By partnering with us, you get a whole team of ad experts, especially for your social media ads on Facebook and Instagram.

We have years of expertise in getting quality leads while lowering costs. When you work with us, you gain access to a vast volume of information-rich data collected from managing hundreds of clients and millions of dollars in ad spend.

Through our no-pitch consultations, we’ll audit your ad campaigns for free. Although these audits can be expensive, we can handle the cost— all to help us understand your practice’s needs.

Plus, these consults allow our experts to determine which platforms are suitable for your surgery business. And because of the results and significant return on investment (ROI) we deliver for clients, the relationships we’ve built with them last for years, even without lock-in contracts.

Just as surgeons do not have a universal solution for every ailment, marketing agencies don’t have a one-size-fits-all pay-per-click (PPC) strategy that guarantees results for every plastic surgeon.

With these truths in mind, we create tailored campaigns to maximize your reach. 

Our focus is on listening and understanding your business deeply. This way, we understand your unique needs and goals, allowing our inside track on the math of your PPC campaign to tell us which moves are profitable for your plastic surgery practice and which ones to leave your competitors to spend their money on.

What Plastic or Cosmetic Surgery Advertising Can Do for Your Company

You may have had clients who come for reconstructive plastic surgery to restore bodily function or cosmetic surgery to enhance their body and face aesthetics and look beautiful.

However, some may confuse these terms, which may be inconvenient if they approach a surgeon with a different specialty. Surgery ads with a clear message and appropriate service offerings may help minimize or prevent this situation.

When it comes to finding an advertising provider, any digital ad agency will likely tell you the same thing regarding what they can do for your business: give you the highest flow of leads at the best cost possible.

However, we’ve worked with clients specializing in various surgery practices. We’ve learned that their needs differ from many industries, even within the healthcare sector.

Keep reading to learn how we can help you achieve these objectives through our surgery ads service.

Increase Brand Awareness

When more people become aware of your brand, their trust in you increases, and they’ll be more willing to spend money on your services.

Plus, when your clients are happy, they’ll likely promote your practice through word of mouth and keep your brand top of mind.

If you want to build brand awareness, our social media marketing (SMM) services can help through paid ads and organic posts on popular platforms like Instagram and Facebook. This effort helps broaden your brand’s reach and attract potential clients to your surgery practice.

Drive Website Traffic

How much traffic does your plastic surgery website get per month? If the volume is slow and inconsistent, you may find it challenging to gain leads and turn them into clients. 

With paid ads, you can direct more visitors to your website. If these ads perform well, your flow of leads will likely become more consistent.

Additionally, our paid ads service provides quick results, improved visibility, and precise audience targeting to help you reach your target audience effectively.

Reach Your Target Audience Directly

Sometimes, certain groups need specific procedures. If you specialize in rhinoplasty, individuals who want to improve their nose shape or treat their breathing problems will likely need your services.

You can even appeal to specific age groups, such as young clients interested in undergoing cosmetic procedures to enhance their looks.

We can help you reach your target audience segments through our paid ads’ multiple targeting options, such as the following:

  • Google Ads lets you target online users based on keywords, demographics, location, device types, and interests.
  • Facebook Ads allows you to engage the right people based on interests, demographics, location, and behaviors.

Target New Customers

As a skilled surgeon, you can’t always rely only on your past or current client base. New clients will likely need your services, so you should pursue them, too.

By targeting these clients successfully, you can continue growing your audience while filling the gaps that former clients leave behind.

Our Google Ads service can help you reach new patients who may have previously visited your website or shown interest in your services. Through remarketing techniques, we can increase the chances of conversion.

Granular Reporting

Granular or highly detailed reports should be simple enough and easy to understand. This way, you can determine at a glance what your campaign’s progress is and where your patients come from.

For instance, our reports show whether your leads come from your Google, Facebook, or Instagram surgery ads.

We provide reports that you may see as unmathematical. Despite being an agency of statisticians, we’re trained to highlight the numbers essential to you rather than flood you with spreadsheets filled with confusing rows of data.

When it comes to the numbers that matter to you the most, our reporting focuses on these four figures:

  • Leads
  • Cost per lead
  • Total consults or sales calls
  • Cost per consult or sales call

Why do these numbers matter? Because leads represent visitors likely to transition into paying clients. At the same time, costs indicate how much you pay to acquire those leads.

Aside from these figures, other metrics we provide in our reports, upon your request, are as follows:

  • Impressions
  • Clicks
  • Average cost per click (CPC)
  • Click-through rate (CTR)
  • Conversion rate

Review Management

Do you recall the last time someone sought your surgery services because they read a positive review online? If you want users to see your practice positively and be motivated to leave favorable reviews, our review management services are an excellent solution.

This service may not be necessary if your website doesn’t feature reviews or testimonials. But if these reviews are available, we can include positive ratings or reviews within your ads to attract more attention to your website and boost credibility.

The Types of Cosmetic Surgery Advertising

Surgery ads, whether for cosmetic or reconstructive plastic surgery, don’t just come in one form. When you work with us, you get several options for advertising your practice online.

Let’s look into these types of ads that we can utilize for your surgery practice.

Google Ads

We offer Google Ads as a way for you to promote your services online through various Google platforms like Google Search, YouTube, and other partner sites.

Google recognizes us as one of its select few highest-tier Premier Partners. This designation gives us direct access to Google Ads’ elite support teams.

In other words, we have hotline access to Google’s top experts ready to address any issue you might encounter with your Google Ads campaign.

Even better, as a top-tier Google Premier Partner, we receive better service than 99% of agencies worldwide. In turn, we can give you results you won’t find anywhere else.

Google Display Ads

Want to know a secret your competition likely doesn’t know about? Google’s ad network reaches 90% of web users. By displaying your surgery ads in this network, you can access a broad audience you may not think possible.

After all, the Google Display Network (GDN) lets you reach most users on Google sites like YouTube and Gmail and engage potential clients across millions of websites, blogs, and news pages.

By placing your ads in the GDN, we can help grab your audience’s attention, regardless of whether you use plain text, eye-catching images, or videos in your ads.


One probable reason why you’re investing your hard-earned money in your website is to make visitors interested in what you’re offering. And, likely, you’re investing in an ad campaign to boost leads and sales.

The problem is that only 2% of first-time visitors will interact with your site. Why? Because people often get distracted, and once they leave, they might find it challenging to find their way back.

Here’s where Google Remarketing comes in.

When users visit your site, Google allows you to “tag” them. This way, your ads appear to those tagged visitors even when they visit other websites.

A well-executed remarketing strategy usually has pinpoint accuracy, high conversion, and cost-effectiveness. Through our remarketing service, you learn what visitors were looking for before leaving your site and use that information to create effective ad campaigns to pull these prospects back.

Video Ads (YouTube)

You don’t have to limit your surgery ads to text or images only. Video ad campaigns can help you reach users who are watching or searching for videos like those on YouTube. You only pay when these potential patients show interest.

Our video ads come in various formats that include the following:

  • In-stream ads (short ads placed within a video content)
  • Non-skippable in-stream ads (ads that are 30 seconds or less and play before, during, or after a video)
  • Video discovery ads (only available on YouTube)
  • Outstream ads (mobile-only ads appearing on Google video partners)
  • Bumper ads (similar to non-skippable in-stream ads but are six seconds or shorter)

Social Media Ads

As the global digital population grows, social media’s popularity and reach continue to expand. As of January 2024, social media users worldwide have reached 5.04 billion. Hence, there is so much potential if you place your surgery ads on social media.

Fortunately, our social media ads can help turn your ad spend on Facebook and Instagram into leads. Let us show you how we do it.

Facebook Ads

Choose Facebook ads if you want an effective digital platform for promoting your surgery services on Facebook and its affiliated platforms.

This powerful ad platform offers diverse ad formats, accurate targeting options, and solid analytics to help you reach your desired audience. Facebook Ads can also help boost traffic to your site, increase your brand’s visibility, and generate leads or sales.

Our Facebook Ads service offers a tailored and affordable advertising solution for your business regardless of size. Implemented correctly, Facebook Ads can be an indispensable tool for your digital marketing needs.

Instagram vs. Facebook for Plastic or Cosmetic Surgeons

Your ads posted on Facebook and Instagram fall under Meta Ads. However, these ad types differ in a few ways and may appeal to different audiences for your surgery practice.

For instance, with Instagram ads, you can market your services using photos, videos, and carousel ads. Instagram typically targets a young crowd, including millennials (those born between 1981 and 1996).

If you launch ads on this popular platform to promote your surgery practice, they’ll appear on your potential clientele’s Instagram feeds or stories.

Meanwhile, Facebook allows ad campaign optimization according to age, gender, language, and other factors.

Although Instagram also lets you optimize your ads by analyzing your audience, goal, visuals, call to action, and other campaign elements, Facebook may have the upper hand in distributing information for surgery practices, such as plastic surgery.

One limitation of Instagram is that when a user clicks on a business ad, the links won’t redirect users to a separate tab. Meanwhile, Facebook Ads offers complete control over your ad campaigns.

Most Facebook users are between 18 and 29 years old and predominantly female. When deciding which audience to target for your surgery ads on this platform, these details should be considered.

Whether you choose Facebook or Instagram ads, our SMM services can help your business attract new clients and expand its market reach.

Creating a Facebook Ads Manager for Your Medical Practice

If you want to use Facebook Ads to create ads for your medical practice for the first time, you must have a Facebook Ads Manager account.

Don’t have the time to make an account and run the ads yourself? We can create your ads account, tweak your settings, and set up your payment method.

Understanding the Anatomy of the Structure

How do your surgery ads on social media typically appear? What elements comprise such ads? Let’s look into these elements to understand the structure of your social media ads.

The Ad Format

Our Facebook Ads service offers several ad formats that can help engage people and allow you to showcase your services creatively, including the following:

  • Image ads
  • Video ads
  • Carousel ads
Cosmetic Ad Images and Headlines Plus Descriptions

Facebook Ads allows you to create cosmetic ads using the following structures:

  • Use single images or videos to tell a story.
  • Use carousel ads, which can have 2 to 10 scrollable images or videos, to advertise different surgery services, such as breast enhancements, facial procedures, or body contouring.
  • Use collections to combine all images and videos into one full-screen display to depict your cosmetic procedures.

Additionally, Facebook ads have the following details:

  • The headline text has a maximum of 40 characters, although keeping the text within 25 characters is good practice.
  • The description must have  30 characters at most.
  • The primary text should have only up to 125 characters.
The Ad’s Primary Text, Call to Action, or URL

Your ad’s primary text helps describe your audience, why you are reaching out to them, and how your services can solve their issues.

There are three ways to write your ad’s primary text, call to action (CTA), or uniform resource locator (URL):

  • Single text: promotes your message straightforwardly
  • Single paragraph: works well for telling a story or providing some background before advertising your healthcare services
  • Bullet points: lists items for your ads, such as the cosmetic procedures you offer

Conversion Tracking

If it’s essential to know where a particular lead comes from and whether your ad campaign’s progress is on the right track, we can conduct conversion tracking to do the following:

  • Identify the origin of a lead, such as calls, form submissions, or subscriptions
  • Determine whether your ad campaign goals were achieved
  • See the return on your ad spend or the amount being spent per lead
  • Make data-driven decisions, such as whether to scale your campaigns or to stop, to help remove waste and maximize your investment
  • Avoid making changes based on guesswork of what “seems good” or “probably profitable” because the data wasn’t collected

Web Design and Development

Do you need a website built to help showcase your surgery practice? We’ll create one for you based on your requirements! And it’s a guarantee: you retain ownership of your site from day one, even if we design and develop it.


Whether we use Google or Facebook for your ad campaigns, our analytics can provide measurable results.

Do you need detailed analytics and reporting tools to help you track ad performance? Our Google Ads service has them to measure your campaigns’ effectiveness and help you make objective decisions.

Meanwhile, Facebook’s advanced analytics provide helpful metrics and insights to track ad performance and help optimize your campaigns.


If you want your surgery practice website to rank high in Google’s search results, consider going for search engine optimization (SEO).

Why does this matter? Because more than 75% of clicks go to Google’s top three search results. And when you rank higher, you’ll likely gain more leads.

What Is Plastic Surgeon SEO?

Different industries have different SEO needs. Even similar practices within the healthcare industry have unique requirements.

And when it comes to plastic surgeons, we offer SEO services that focus on the unique needs of clients practicing plastic surgery.

To demonstrate, we implemented an SEO improvement plan for Dr. Richard Zoumalan, a renowned facial plastic surgeon. Initially, he wanted fully booked appointments for at least three months.

By the second year of working with us, he had gained significant prominence on Google, eliminating the need to run ads. Thanks to our SEO work, this increased search presence led to six-figure savings annually.

The best part? He exceeded his initial goal of having a fully booked appointment list for up to six months!

Why Is SEO for Plastic Surgeons So Important?

SEO is an excellent solution if you want your plastic surgery website to gain visibility and organic (nonpaid) traffic on search engines like Google. It helps your site appear in the top search results for your target keywords. This way, more people will visit your pages as you rank higher.


Generally, conversion rate optimization (CRO) is about increasing the percentage of users completing a preferred action on your site. CRO also refers to the number of conversions per click for paid ads.

Why does CRO matter? Because it helps increase the number of leads for your practice.

Content Marketing for Surgeons

Content marketing involves creating helpful, valuable, and sometimes entertaining content for your target audience. When done correctly, your surgery ad campaigns can help drive interest in your services.

Part of our marketing strategy is producing articles and blogs for your website and sharing them on social media platforms and other channels. This way, you can attract and convince potential leads to engage with your brand.

Creating a Campaign for Your Cosmetic Practice

After consulting and learning your marketing needs, our next step is to craft an ad campaign for your cosmetic or reconstructive plastic surgery practice. The following sections discuss what happens when we build an ad campaign for you.

Defining Your Campaign Goal

What are your goals for your surgery ad campaign? Be specific when defining those goals. Do you want to increase traffic to your site or get visitors to complete an action?

Through our no-pitch consultation, we can help define your surgery ad campaign goals. Depending on your needs, we’ll give an honest assessment of how much growth our Google Ads, Bing Ads, and Facebook or Instagram Ads can bring to your business.

Setting Your A/B Testing and Budget for Your Healthcare Campaign

If you want your ad campaign tested, we’ll conduct split testing, also called A/B testing, to get accurate results. In this test, we compare two versions of your campaign to see which one performs better.

We also conduct A/B testing on various elements of your campaign, such as the following:

  • Landing pages
  • Ads
  • Keywords
  • Bidding strategies

Regarding your campaign budget, we allocate sufficient funds to campaigns with better cost-per-conversion performance. Proper campaign investment can help you save money and give other campaigns a chance to gain higher search traffic.

What Is a Landing Page?

Your website’s landing page is designed to persuade visitors to complete a desired action. For example, they can sign up as newsletter subscribers or book an appointment for one of your surgery procedures.

Visitors often arrive at your landing page through the following ways:

  • PPC ads
  • Your site’s homepage
  • Social media posts
  • Organic search results
  • Email campaigns

Depending on your unique situation, we may create a landing page for your site. Contact us for a pitch-free consultation, and we’ll discuss how to build your landing page.

Print Advertising for Surgeons

Although technological innovations have helped bring about online ads and digital marketing like never before, some prospects may still prefer reading physical brochures and newspapers.

Older generations often prefer print ads. So, if they’re the target audience for your practice, this marketing channel can help you reach elderly patients who need surgery.

In addition to marketing your surgery practice online, you can consider investing in print ads through the following channels:

  • Magazines
  • Newspapers
  • Direct mail
  • Letterbox drops

The Elements of a Good Advertisement

Is your ad appealing enough for online users to stop scrolling and click? What features can help your ads bring more visitors to your site and turn them into potential patients?

Let’s discuss these elements in the following sections.


Any digital marketing agency can produce ads with well-written content and collate patient before-and-after photos and testimonials. However, what usually makes a prospective patient click on your ad is that it must have something unique to offer.

For instance, rather than only having image or text ads, consider going for video ads as well. And if you need variety in your ad formats, our paid ads, such as the following, can provide it for you:

  • Google Ads offers text ads, video ads, display ads, shopping ads, and app promotions.
  • Facebook Ads include image ads, video ads, and carousel (combination of image and video) ads.

Appealing Graphics

Sometimes, your audience may want to see more than just text from your ads. If you will showcase the results of your plastic or cosmetic surgery procedures, consider putting graphics in your ads.

A quick and easy way to obtain such graphics is by using stock photos. They’re easily accessible. You can find these free or pay for photos online.

However, there’s no guarantee that your competitors aren’t using the same image as the one on your ad. Also, some consumers can tell whether you’re using stock photos or pictures from an actual procedure.

Another alternative is to use before-and-after pictures of your cosmetic surgery services showcasing your most successful procedures.

Whether you want to use stock photos or authentic images from your clinic, we’ll include them in your website and ads as long as they comply with the ad platform’s regulations. Contact us for a consultation, and we’ll demonstrate how these graphics appear to your audience.

Enticing Copy

Suppose a potential client browses the internet and stops mid-scroll to read your surgery ad because it piques their interest. Is the ad convincing enough to make them consider clicking it? Do they connect with the ad, and does it remind them of their healthcare needs?

If your ad grabs the viewers’ attention, we can say your ad copy is compelling.

Part of our ads management, such as through Google Ads, is ensuring that the ad copies we create are relevant to your target audience. We also test different variations to see which ads resonate best with your market.

How Can You Grow Your Plastic Surgery Business?

Digital advertising is one way to bring in the leads for your healthcare business. So, if you want to grow your plastic surgery practice, consider working with an online marketing agency like ours that knows how to increase your leads.

One of our clients, Facial Plastic Surgery Institute, experienced this growth by partnering with us. In the past, a good month would only bring the company about five leads through Google Ads.

Today, it gets at least 40 leads monthly for only 40% of the website’s usual cost per lead! Not only did the business grow in terms of leads, it also saved on expenses.

Find and Engage New Patients for Your Surgical Practice

Did you know that 80% of adult online users, or about 93 million Americans, use the internet to search about at least one major health-related topic?

Plus, most users research a service or product online before buying it.

In other words, when someone wants to know more about their health or look for a surgeon, expect them to go online to find the answers.

We can help bring these potential patients to your surgery practice. We’ve connected many healthcare businesses to clients who need them. And we can do the same for you.

Has your patient only recently become aware of their medical issue or actively sought a procedure? Whatever stage they are in their journey, our online advertising services can help bring them to your doorstep.

How Do You Promote Surgery?

Consider partnering with an online marketing firm like ours to promote your surgical practice and bring it to the next level. As mathematicians, we use the same math Google uses to test and adjust how the search engine giant perceives your website.

When done correctly, our math-based process can help transform your website into a top 10 answer for your clients’ questions.

This way of promoting your healthcare practice can help you get more leads while lowering your costs. In turn, we connect your business with people who need your services the most.

Marketing Channels for Surgeons

As a surgeon, you must consider using a wide range of marketing channels to reach diverse potential patients. Some channels suit a specific demographic better. Thus, using various channels for your marketing campaign can help you reach every demographic you want to target.

Some of the marketing channels we use for clients specializing in surgery are as follows:

  • Google Ads
  • Social media ads
  • Bing Ads
  • Search engine optimization (SEO)

How to Get Started With Marketing a Surgeon’s Practice

Marketing your surgery practice can be challenging, especially for the first time. To help you organize your goals, create a list of the offers and services you want to include in your ads.

Read on to learn more about getting started with marketing your practice.

Your Plastic Surgery Ad Offer

How do we create an ad offer for your plastic surgery practice? On Facebook Ads, we typically use ad sets based on your target patients and adjust your ads according to how those sets perform.

Suppose you want to offer appointment discounts. We can place an ad offer based on this goal and apply a discount rate that should help increase your revenue over time.

Highest Priority

Our high-priority services that involve delivering ads for your surgery practice include the following:

  • Google Ads
  • Facebook Ads
  • Instagram Ads

Medium and Lowest Priority

Services considered medium and low priority will depend on your needs based on your consultation with us.

For example, we provide web development only if you’re a paid enterprise client or your site requires the service.

Policies to Keep in Mind When in the Healthcare Field

Because your ads deal with healthcare-related services, platforms will require us to comply with specific guidelines.

Some policies are implemented to help avoid negative self-perception among viewers and ensure the ads don’t contain misleading or false claims.

Let’s take a look at some of these policies.

Key Terms and Images to Avoid in Your Ads for Plastic Surgeons

When creating ads for your surgery practice, you must follow the platforms’ restricted and prohibited content guidelines.

For instance, Facebook prohibits the following terms and images in your ads:

  • Specific products and services, such as tobacco, electronic cigarettes, and drugs
  • Certain advertising tactics, such as before-and-after images containing unlikely results
  • Assuming knowledge of personal characteristics, such as name, sexual orientation, ethnic origin, or medical condition

How to Stay Compliant and Avoid Disapprovement

Sometimes, complying with various policies can be overwhelming, to the point that you might think you can’t express what you initially wanted in your ads.

Fortunately, Facebook offers tips to help you comply with its advertising standards so that the social media giant won’t disapprove of your ads.

One such tip is to avoid including prohibited or restricted content. Understanding what ad content falls under these categories can help ensure your ads get approved.

We also check your ads and website or landing page for elements that don’t comply with the policies and provide recommendations.

How Much Do Plastic Surgeons Spend on Marketing?

If you’re still starting your surgery practice, the amount you allocate for your marketing budget will depend on your needs.

Some estimates suggest allocating around 6% to 12% of your annual revenue. However, you may need to spend more to gain initial exposure or if competition is tight within your area.

Do these figures apply to our digital marketing services? Keep reading to find out.

What Is Surgical Marketing?

As a surgeon, you typically perform tasks that help improve and even save your patients’ lives daily. These duties can leave you exhausted and with almost no time for marketing.

Despite all that, marketing is essential if you’re keen on running a business.

Marketing your plastic or cosmetic surgery practice involves using strategies that help attract potential patients and increase their awareness of your business.

Our digital marketing services, such as Google, Bing, Facebook, and Instagram ads, can help draw visitors to your business by turning your ad spend into leads. For your surgery practice, this investment means more consults and procedure bookings.

Plastic Surgeon Marketing Company

As a digital marketing company experienced in handling ad campaigns for plastic surgeons, we know what works for your surgery ads and what doesn’t.

And if there’s one thing we know about your needs, it’s that online marketing for your healthcare practice requires not just impressions or ad views but leads.

Your Ad Placements and Budget

Despite the abovementioned estimates, we don’t specify the costs or pitch anything for your surgery ad campaign until we know what you need.

That’s why we provide pitch-free consultations to show how paid ads, such as those appearing on Google, Bing, Facebook, and Instagram, can help grow your business.

You might even be surprised that, aside from delivering a reliable flow of leads for your business, we work to help you spend less money on your marketing—unless our audit shows solid data to justify higher spending.

Want a Professional Running Your Ads for Your Plastic Surgery Practice?

Can you manage your surgery ads by yourself? If you have the time and skills, why not? But if your schedule is filled with patient appointments and surgeries, consider entrusting the job to professionals like us.

Check out why you should consider leaving your surgery ads to us, a digital marketing agency committed to delivering results.

We’re Collaboration Experts in the Surgical Arena

We’ve worked with some of the surgery industry’s prominent names, and our results speak for themselves.

Among these renowned professionals is Dr. Mark Solomon. Through our digital marketing services, he has secured the market for his primary specialty. Still, his practice keeps growing, and he continues to promote new procedures and follow his interests.

Growth Is Our Goal

We want to help you achieve your growth goals for your surgery practice. However, we also know that no single process can deliver the results for everything, just like there’s no cure-all medicine for all ailments.

That’s why we commit to listening to you and researching. We dig deep and understand your needs to uncover the right solutions to bring in those much-needed leads.

Industry-Leading Digital Marketing

We’ve helped plastic surgeons achieve massive lead growth with figures you won’t believe possible. One of our clients, The Facial Plastic Surgery Institute, experienced a jaw-dropping 700% increase in conversions and an 84.30% reduction in its cost-per-conversion thanks to our paid advertising work!

Do you want these numbers for your practice? Call us for a no-pitch consultation.

We’re Performance Marketing Experts

Performance marketing involves combining paid ads with brand marketing. Our paid ad services, such as Google Search ads, help ensure potential clients notice your brand.

We also offer bumper ads on YouTube that can help you reach your desired clients and boost brand awareness through short videos and highly relevant messages.

If you prefer social media ads to boost your brand’s visibility, our Facebook Ads can help you reach this goal.

If you’re wondering how you’ll get updates on your paid ad campaign’s performance, we conduct weekly and monthly reporting. Doing so helps us see the progress of your surgery ad campaigns and whether they’re on the right track to achieving your goals.

We Generate Patients

We don’t just generate and measure ad clicks. We deliver high-quality leads. Why are we keen on doing so? Because leads represent potential clients. And when they enter your clinic, you know you have more opportunities to generate sales.

About Digital Spotlight

We’ve had a working relationship with Google for years that’s so stellar that the search engine giant has granted us Platinum status, Google’s top partnership tier.

This recognition means we’ve demonstrated that we have Google-certified staff who can:

  • Manage a fast-growing client list
  • Invest high levels of ad spend
  • Retain clients for extended periods

Being a Google Premier Partner means we’re among the first to hear about new features. We’ll test these for you before other doctors know about them, giving you a competitive edge.

Plus, we don’t draw up lock-in contracts—no strings attached. When you stay a client, that’s because we bring in leads and deliver results.

If you want to know more about how our ad services can help your surgery practice earn steady leads, call us at 310 879 8003 or email If you’re in California, drop by our office at 2450 Colorado Avenue, Suite 100E, Santa Monica, CA 90404.

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