As a veteran practitioner in the Los Angeles spine surgery market, cultivating patient leads, consultations, and procedure bookings is an essential part of your long-term operational strategy.

Competition in your industry and area has intensified over the last few years. 

However, while you’ve proven to be better than many of your contemporaries, you might wonder why their websites are getting all the attention.

Your practice might have previously engaged with other agencies that offer digital marketing services like search engine optimization (SEO) and social media advertising, only to be presented with less-than-stellar results.

You might have even reached the point of thinking that digital marketing is a waste of your precious time and resources.

Fortunately, Digital Spotlight is here to make online marketing a much smoother and more fulfilling experience for you and your practice.

We have more than 15 years of digital marketing experience, with a leads-focused approach to developing marketing strategies that will help your practice entice would-be clients and win back lapsed patients.

Our expertise in digital marketing tools combined with our data- and math-driven approach give us the precise know-how to conduct in-depth audits of your website and campaigns.

We then use this knowledge and the lessons from our successful projects to create strategies that can best promote your practice.

Digital Spotlight ensures that your spinal surgery practice achieves the best possible search rankings and prevents you from wasting money on ineffective marketing campaigns.

And before you even sign up with us, we’ll draft an online marketing plan to help your practice stand out from your competitors—at absolutely no cost.

We believe it’s only fair to identify what you truly need before quoting you for our work. We only get clients we know we can help, and we won’t pitch anything until we’ve discussed and dissected what’s possible for your campaign.

What Are the Benefits of Working With an Online Marketing Agency for Spine Surgeons?

Our digital marketing services cover SEO, Google Ads, and Facebook Ads. Each component will be built on thoroughly analyzing your desired patient demographics to understand their behaviors.

For instance, for Google Ads, we can help your practice be among the first to leverage the search engine’s newest features into your campaigns. As a Google Premier Partner, we can test Google’s latest developments for you so that you can gain an edge before other spinal surgeons even know about them.

Through our wide-ranging study of your business needs, our online marketing strategies can generate more substantial traction for your website than your competitors—leading to significant increases in your leads, patients, and consultations.

An Effective Spine Surgeon Marketing Strategy Needs to Appeal to Both Patients and Doctors

As a seasoned spine surgeon, you should promote your vast knowledge and experience in alleviating patients’ pain and addressing their afflictions.

Our thorough marketing strategies will effectively help communicate your expertise to your target market. We will emphasize your practice’s ability to treat your new patients’ spine symptoms.

Our reputation management services will also consider other physicians by building your practice as a subject matter expert. An aura of reliability fosters greater trust in your practice, which can encourage other doctors to refer their patients to you.

Spine Practice Marketing Strategies

Amid the intensified competition in the spine surgery market, your practice needs to consider the following when you work with us.

Define Your Spine and Orthopedic Niches

The internet has helped patients become well-informed and more proactive about their ailments and treatment options. As you want to stand out in a highly competitive environment, our marketing campaigns can emphasize your spine practice’s unique offerings and services.

Whether a prospect needs an orthopedic surgeon or a neurosurgeon to help with their spine issues, reading about your specialty will attract more patients and increase revenue.

Our advertising strategies will enhance your visibility and appeal by clearly communicating the unique value your spine surgery practice provides and tailoring the message to the needs of your local would-be patients.

Integrate Creative Visual Content

Few things can match the impact of effective visual branding, especially when it is cohesive across your official marketing materials, including brochures, business cards, and social media posts.

And because we understand that visual appeal is a core component of marketing success, we will ensure that the visual elements of your campaign are unified and specifically aimed at addressing your potential patients’ concerns.

Commit to Video Content

Video content on your blog, webpage, and social media is essential for building trust with new patients.

As a highly engaging format, informative video content can significantly affect lead generation and returns on investment. We can bolster your campaign with video ads in the following formats:

• In-stream ads that appear before, during, or after a video and may be skipped after five seconds.
• Discovery videos that appear as sponsored results when potential patients search for content on the internet.
• Non-skippable videos that showcase your full message.
• Bumper ads that are unskippable videos and usually last six seconds or less.

Build Your Online Presence: Embracing Digital Platforms

Your website and overall online presence will likely play a significant role in your potential patients’ decision to engage with your practice.

Our marketing and optimization services ensure that your website puts your best foot forward.

To maximize your website’s presentation, usability, and online visibility, our audits of your site will include the following elements:

• Security: ensuring Google penalties, security issues, or server errors don’t affect user safety and trust
• Sitemaps and robots.txt: checking if sitemaps and robots.txt files are properly updated and error-free to facilitate smooth navigation for both users and search engines
• Mobile optimization: guaranteeing mobile-first indexing and optimized mobile pages and sitemaps to accommodate searches made through mobile web access
• Speed and performance: certifying server uptime, fast Time-to-First-Byte (TTFB), and good page speed scores to ensure a smooth browsing experience
• Navigation and accessibility: establishing breadcrumb navigation, HTML-coded links, non-reliance on JavaScript or frames, and proper handling of 404 and 403 errors to make the site more accessible and easier to navigate
• SEO and technical health: correctly implementing redirects, canonical tags, and meta robots directives and avoiding duplicate content to ensure seamless user experience
• Content presentation and structure: optimizing title tags, meta descriptions, and heading tags and avoiding thin or duplicate content to ensure that the website provides engaging and relevant information

Provide Online Booking Options for Your Practice

The ability to book appointments online helps accelerate and streamline patient scheduling. An online booking system enhances user experience by simplifying the process and placing control into the patient’s hands.

With an online booking option, patients will no longer need to navigate available dates and times over the phone or deal with prolonged back-and-forth communications.

Our digital marketing services will incorporate these elements into your website to ensure a smooth patient experience:

• Fast site speed: Our technical audits can help prevent slow loading speeds and other technical issues that can get your website penalized by search engines.
• High-quality backlinks: We get backlinks from local businesses, credible blogs, and established newspapers to help boost your website’s authority and relevance.
• SEO keywords: Our page-specific keyword intent targeting (content) service ensures that valuable keywords that hit your potential patients’ searches and intent are spread throughout your content.

Promote Your Neurology Clinic Directly to Patients

Through our digital marketing campaigns, your website will communicate to your patients that they don’t need a referral to see you for a diagnosis.

Why You Need to Market Directly to Patients

Direct-to-consumer marketing can help you position your practice as an industry authority by providing information on the conditions patients are searching about, the treatments you provide to address these issues, and your perspectives on patient care.

The following elements can help further improve your website’s credibility in the eyes of potential patients:

• Blogs
• Doctor and staff bios
• Directions to your location
• Photo galleries
• Links to news articles that feature your practice
• Awards and certifications your practice has earned

Investigate New Methods for Converting Potential Patients

Aside from highlighting your unique selling points, our scientifically grounded process can reliably improve your conversions by turning your website into a top answer for queries.

Our digital marketing services can help your website achieve better rankings, thus ensuring that your practice becomes as visible as possible when potential patients search for keywords related to your specialization.

Leverage Local SEO Strategies

With many possible answers for any search engine query, users tend not to look beyond page one of Google results. Effective local SEO aims to help your website establish a desirable rank in search engine results for your area.

Build Local Partnerships to Improve Your Neurology Brand

Developing local partnerships is vital for the long-term survival of your spine surgery practice. Participating in community events like co-sponsoring fitness events, 5K/10K runs, bike races, and fundraising walks can boost your visibility significantly.

Your practice can also give talks at senior centers, gyms, and local organizations. Providing medically supported tips on spine health and posture at these events keeps your practice active in the community and improves your brand’s reputation.

Our reputation management services will amplify positive words about your practice to help with your networking efforts. We will also minimize your practice’s association with the keywords that could potentially harm your reputation.

Buy Search Engine Ads

Search engine advertising targets individuals actively searching for the treatments you offer. Paid search ads ensure that your practice is associated with crucial search keywords. For instance, we don’t want to target people searching for chiropractors.

Through our in-depth keyword research, we can develop search engine ads that target the potential patients most likely to seek your services.

We also have access to data exclusive to Google’s highest tier of partners, ensuring that the strategy we’ll develop for you is built on updated information straight from the source.

As we are a Google-trusted agency, your spine surgery practice will benefit from our direct line to Google’s elite support people, allowing us to prioritize any issues that might crop up in your campaign.

Effective Google Ads are well-suited to generating immediate, high-quality leads, as they attract more than 246 million unique visitors monthly. Additionally, nearly two-thirds (65%) of clicks on Google paid ads are from users already deep in the buying cycle.

Run Paid Social Ads

Paid advertising on Facebook and Instagram will greatly benefit spine, neurology, and orthopedic practices. These platforms give you the opportunity to target your specific geographic area and remarket to visitors who have already engaged with your site through organic and paid search efforts.

Our pay-per-click (PPC) strategy provides your campaign with in-depth research, analysis, and audits, allowing us to pinpoint your most valuable audience, research effective keyword options, and write high-value ad copy.

We will continuously test, adjust, and maintain your ads to identify your growth opportunities and maximize your investment.

Launch Campaigns for Patient Engagement and Retention

Nurturing and re-engaging leads at every stage of the patient journey is a cost-effective way of boosting patient volume and revenue.

Through our various tools and our strategic and maths-based approach, we can ensure that your practice benefits from a reliable and steady stream of leads and procedure bookings.

Automated Lead Nurturing Campaigns

By combining our PPC and SEO tools, we help your business benefit from the immediate visibility of paid ads and the organic results of SEO.

A sterling reputation builds consumer confidence and helps keep your leads engaged. Our reputation management services can prevent negative reviews from drowning out positive feedback about your practice.

We conduct extensive monthly, ongoing, simultaneous SEO checks to ensure that your website and its positive mentions get ranked above harmful, damage-causing content.

Re-engagement Campaigns

For spine, neurology, and orthopedic practices, re-engagement efforts for leads that didn’t convert initially can still result in further growth.

Our Google remarketing services can help you in this regard by putting the right message in front of the right audience on the right part of your site. We test these variables in multiple combinations to find the most effective version at the lowest cost.

We ensure that every visitor to your site is tagged with a code on their device—a tag that gives your campaign the power to show them ads related to your practice even when they end up on any of the hundreds of millions of sites in Google’s network.

These users have already visited your site and are aware of your brand, which means higher click-through rates and an improved chance of conversion.

Take Advantage of the ASC Environment

Ambulatory surgery centers (ASCs) provide same-day surgical care, including diagnostics and preventive treatments. The pandemic-era shift toward ASCs highlights the importance of having access to or investing in ASCs for spine, neurology, and orthopedic practices.

As ASCs are a more convenient alternative to hospital-based outpatient treatment, spine surgeons have capitalized on this development to drive higher patient volumes.

Google Core Web Vitals

Google’s Web Vitals emphasize the importance of site performance. Our services can optimize your website for the following metrics:

• Largest Contentful Paint (LCP) measures the site’s loading performance, with the ideal being within 2.5 seconds. We can identify and rectify the elements negatively affecting your website’s performance, like sluggish loading speed and duplicate content.
• Interaction to Next Paint (INP) measures the site’s interactivity, with the sweet spot at 200 milliseconds or less. We can pinpoint the factors interfering with your site’s search engine crawlability and indexing.
• Cumulative Layout Shift (CLS) measures the site’s visual stability, with a reading of 0.1 or less being the most stable. We will design your website to remain responsive and relevant for the long haul, and we can revamp your site even in the middle of your campaign.

These elements are essential for sites with large images and elements, ensuring the best possible user experience and SEO performance.

The Influence of Patient Endorsements

Patient testimonials are unparalleled when it comes to building trust for spine surgeons.

Ensuring your patients’ satisfaction encourages them to share positive feedback and glowing testimonials about your practice on Google, Facebook, and other popular platforms.

Through our reputation management services, we manage and protect the information seen about you and your practice. This approach helps drown out negative, damaging reviews.

Get More Reviews

Online reviews heavily influence healthcare decisions. After every successful procedure, you can solicit patient reviews to showcase their testimonials on your website, enhancing your clinic’s reputation.

To highlight these points, we can identify the keywords most associated with positive and neutral reviews of your practice, and we do the same for every other key term to further enhance your first-page reputation in Google.

Email Marketing for Neurologists

Whether you’re a neurologist or an orthopedic surgeon, email addresses collected from patient forms can be used as targets to send regular newsletters highlighting your services and providing tips for improving health conditions.

Our online marketing services can help you reach your desired demographics and increase lead volume through diverse formats and precise audience targeting.

Social Media Marketing Ideas

Social media marketing can effectively promote blog posts, workshops, or seasonal events. Our services help you advertise on platforms like Facebook, X (formerly called Twitter), and LinkedIn.

Our social media marketing packages offer a “push” approach that can reach potential patients even if they’re not actively seeking your services at the moment. “Push” strategies include display ads, direct messaging, and social media ads that “push” the ad directly to your target demographic.

We then complement this approach with our “pull” strategy, which uses social media engagement to provide prospective patients with valuable content and experiences that can attract them to your practice.

Doctor and Physician Referral Marketing Strategies for Neurologists

Doctor referrals are a significant source of business for neurologists. Building relationships with local doctors is essential, but this doesn’t mean you should beg for referrals. Instead, focus on strategies that emphasize education and training.

Offering Insightful Workshops

Hosting workshops for primary care doctors is an excellent way to introduce them to your practice. Whether at your clinic or a rented space, these workshops allow you to position yourself as an expert.

Offer practical advice and demonstrate simple physical tests to help primary care doctors identify potential neurological issues. Collect contact information from attendees to follow up afterward.

Neurology Brochures for Physicians

Ensure you have plenty of brochures and marketing materials to distribute. Encourage doctors to take these materials back to their clinics or hospitals.

Professional brochures enhance your practice’s image and increase the likelihood of referrals.

Set Aside a Page on Your Website for Doctors

Your website should come with a dedicated page for physicians and referrals. This page should outline a straightforward referral process and include a phone number set aside for that purpose.

Collaborate With Other Professionals

Networking with other healthcare providers, such as lumbar specialists, spine centers, pain management centers, and primary care facilities, can significantly expand your reach.

Joint workshops or seminars can showcase your expertise while benefiting from your partners’ existing client bases. Such collaborations can lead to significant growth in client referrals.

Market to Your List of Past Neurology Patients

Past patients represent a valuable resource for your practice. Consistent marketing efforts can re-engage these patients. Email marketing and custom newsletters help keep your practice top-of-mind, making it more likely that previous patients will return or refer others to you.

Our Google remarketing services can incorporate eye-catching images, videos, and animations into your campaign.

Importance of Marketing to Past Customer List

Even if your service is outstanding, former patients might forget about you if they don’t hear from you. Regular communication through email marketing ensures they remember your practice and are more likely to return or refer others when needed.

Our Google remarketing services help keep your brand in front of your patients. They might not click right away, but they’ll definitely go to your website when they’re finally ready.

The best part of this view-through conversion? It will cost you nothing. That’s free engagement for your practice!

Referral Marketing for Spine and Neurology Practices

A sub-par or average patient experience won’t inspire referrals, but an excellent one will. Train your staff regularly to provide exceptional customer service from the first phone call to the last follow-up post-treatment.

We provide off-site SEO services that build links to establish your domain authority and relevance for specific topics. This approach will help your website gain Google’s trust while increasing referral traffic from relevant sites.

We understand this approach particularly well because almost all our clients come from referrals and other agencies and usually stay with us.

Direct Mail Marketing for Spine Specialists

Direct mail marketing can circumvent the limitations of other traditional channels like radio, TV, and newspaper ads.

However, while direct mail marketing can work in some circumstances, the demands of this digital age have made online marketing strategies an accessible and cost-effective option for spine surgeons.

Traditional advertising is extremely limited in terms of targeted marketing. In contrast, digital marketing can help your practice reach your audience at a much lower cost.

Neurology Website Design and Marketing

Successful marketing is not just about promoting your spine surgery services—it’s about building trust and showcasing your neurology expertise through your website.

We understand that informative and search-engine-optimized content ensures a high-quality website. We achieve this by incorporating SEO keywords throughout your content, ensuring fast loading speeds, and providing backlinks to credible sources.

We check for content relevance and quality. With the right content type for target keywords, your current and potential patients will easily find what they’re looking for on your website, thus enhancing user experience.

We can help your website target 3 to 20 SEO core keywords simultaneously. This approach can give your site rankings for 10 to more than 150 versions of these keywords on the first page of Google results.

Top SEO Keywords for Neurology Clinics

These popular SEO keywords for neurology practices can help boost your website’s visibility on search engines like Google:

• Neurologist
• Neurologist near me
• Neurological pain
• Pediatric neurologist
• Best neurologist near me
• Neurological conditions
• Neurology associates
• Neurologist doctor
• Neurologist specialist
• Functional neurology

Our Services for Spine Surgery Practices

Digital Spotlight deploys effective online marketing strategies backed by extensive experience, helping your practice stand apart as a desirable choice among spinal surgeons.

Our mathematical method finds patterns in data. We’ve kept every piece of information from our previous campaigns and market reports, and we will apply what we’ve learned to the campaign we’ll develop for you.

As a Google Premier Partner, we provide a formidable competitive edge because we’re among the first to hear about new features. We can test these updates so you can gain an advantage before other practitioners even know about them.

Digital Advertising

Your digital marketing strategy begins with our team’s thorough audit of your practice’s situation, goals, and budget. This inventory helps us determine the best approach for your practice’s needs.

Content Marketing

Our content marketing approach focuses on developing practical, informative, and entertaining content for your target demographics. We can create content for you with specific ROI-focused keywords and ensure that it is aligned with what most users intend to search for.

Our content audit service evaluates your site’s existing content. Using the results of this analysis, we build SEO-centered guidelines to determine how best to develop your content for maximum visibility and relevance.

SEO

Our SEO services boost your rankings in your specific industry and your immediate area, as potential patients tend to look for surgery options nearby.

We focus on aligning your website with even the most minute changes to the most popular SEO keywords, helping your practice achieve its greatest possible online visibility.

Local Listings

With our in-depth knowledge of search engine algorithms, our local SEO services help your practice become more visible in listings when people search for “spinal surgeon near me.”

Our on-page SEO approach will customize your pages to align with local search intent, ensure unique and meaningful meta titles and descriptions, use descriptive and SEO-friendly URLs (uniform resource locators), and restructure internal links to and from relevant pages.

Online Ads

Our online ads services include Google Ads (formerly Google AdWords and Google AdWords Express) and Facebook Ads. We optimize these paid ads based on your plans to reach those needing your services most.

Google Business Page Optimization

We can set up your Google My Business account and take care of registration for unverified listings. We also optimize your business page for better local visibility on Google for each of your practice’s physical locations.

Digital Spotlight Can Help You Connect With Those Patients

With more than 15 years of experience in the digital marketing industry, Digital Spotlight ensures advertising success like no other.

Our approach helps us understand your metrics and goals, as we are not here just to sell a service.

We do not believe in “guarantees,” as our deep understanding of SEO and online advertising has taught us that there are too many variables. Instead, we provide “results”—the only reason you need to start working with us.

We Recognize the Difficulties Encountered by Independent Spine Surgeons

You may know how digital marketing can promote your medical practice. Still, you may need more time or further specialist knowledge to launch an effective digital campaign.

Our expertise as digital marketing practitioners can help you with this dilemma. We have the utmost confidence in our ability to deliver better results for your marketing dollars from your SEO, Google Ads, and social media ad campaigns.

 Our evidence-based approach helps us fine-tune your advertising campaigns to deliver a steady influx of qualified leads, consultations, and patients at the lowest cost possible.

Trusted Marketing Agency for Various Practices Across the USA

We’ve worked on more than 2,100 campaigns, many in the medical field. Our client retention rate of 95.67% speaks to the unimpeachable quality of our service.

Choosing Growth

With the peak of the COVID-19 pandemic behind us, your spine practice is primed for further growth. One of the most important choices you need to make right now is the marketing firm with which you will be working for the long term.

Digital Spotlight can give your practice what it needs to dive into the fray and come out on top. Our scientifically grounded approach to marketing highlights your unique strengths to consistently deliver leads, consultations, and procedure bookings for your practice.

If you’d like to know the opportunities available to generate a steady flow of leads, call 310 879 8003 to schedule a pitch-free consultation with us.

FAQs

1. How do I get started with a neurology marketing agency?

Call 310 879 8003 to schedule a free consultation and learn how we can boost your lead flow, as we’ve done for many other medical practitioners and businesses.

2. What services come with your different plans?

Digital Spotlight’s advertising campaigns for medical practitioners include content marketing, social media marketing, SEO, and PPC advertising.

Together, these marketing strategies can help your spine surgery practice reach as large an audience as possible at a much lower cost.

3. How much time should I put into social media marketing?

If you choose to work with us, we will handle the lion’s share of promoting your practice through our marketing expertise on search engines and social media.

We develop actionable, in-depth, and fully customized online marketing plans for you. We can help your practice enjoy robust conversion rates while you focus on your patient’s needs.