According to the American Academy of Ophthalmology (AAO), about 69 million people in the United States are myopic, and around 43 million of them are potential patients for refractive surgery.
That’s a huge opportunity waiting to be tapped. But is your refractive surgery practice ready for this?
As a refractive surgeon, you’re probably aware but skeptical about how SEO and blogging can benefit your practice to gain more exposure, patient leads, consultations, and booking procedures.
Unfortunately, you might not have the time and energy to fully focus on patient care while trying to master the art of creating SEO-focused blogs. You might wonder how refractive surgeons like you can successfully implement blogging in their marketing approach.
You’ve probably encountered challenges, like dealing with digital agencies that keep charging you without delivering results. Throwing your money away on their failed marketing campaigns has left you frustrated.
If you’re searching for a professional digital marketing agency to help you implement SEO and blogging strategies effectively to achieve desired results, look no further. We’re here to offer help.
We have established our reputation in the digital marketing industry for 15+ years, helping 2,000+ client campaigns, including those with surgeons, achieve online success.
Thanks to online resources, patient awareness of refractive surgery is soaring, and there’s a growing interest and confidence in these procedures.
For example, digital marketing strategies like blogging help build trust with your target patients through high-quality, relevant content. Engaging with patients interested in learning more about refractive surgery and your practice via an active comment section can foster relationships.
With over five billion internet users worldwide, integrating blogging into your marketing strategy can help drive website traffic and promote your practice.
You can expect these outcomes when you include blogs in your marketing strategy:
- Experience a 67% increase in leads when using blogs as part of your content marketing.
- Gain 97% more links to your website due to the increase in leads.
- By at least 13 times, you can increase your chances of getting a positive return on investment (ROI) for your marketing efforts.
So, why choose us? Our team of mathematicians thinks like Google engineers.
Our math-based SEO approach enables us to create high-quality blogs that rank for relevant search keywords in Google. This search engine giant ranks sites with consistent, informative blogs at the top of search engine rankings.
Moreover, our unique marketing strategy can help your refractive surgery practice rise above competitors, leading to greater visibility, more leads, and increased patient acquisition.
The good news is that we won’t ask you for a single dime until we’re 100% confident that our services will deliver your desired outcomes and make your investment worthwhile.
If you’re eager to start, call 310 879 8003 or email contact@digitalspotlight.com and dive into refractive surgery marketing using blogs.
Digital Marketing for Refractive Surgery Surgeons
Searching online about various topics has become integral to many people’s lives. Just think about it—more than 3.5 billion searches are processed on Google every day.
These searches include those from potential patients who use Google and other search engines to find information about your refractive surgery procedures.
Therefore, your refractive surgery practice needs to have a digital marketing strategy—one that will make you stand out from the crowd. Fortunately, you found us here because we can help.
We offer comprehensive packages, including SEO (search engine optimization), Google Ads management, and social media marketing to reach and engage prospective patients.
We also have a content strategy that utilizes SEO for blog content creation and recommends new content.
Who Is The Target Audience for Refractive Eye Surgery?
We can help identify the target audience—those most likely interested in your refractive eye surgery practice’s offerings.
We can find your target audience through market research or ask your current patients who they are and what they like about you and your practice.
Specifically, we look at similar behaviors, interests, and demographics, such as age, gender, income, and employment.
Here’s an interesting fact: People between 35 and 42 are the most common age group to get laser-assisted in situ keratomileusis (LASIK) surgery, a type of refractive eye surgery.
This data is consistent with the American Academy of Ophthalmology (AAO)’s report showing that 40 is the average age of the refractive surgery candidate with myopia (nearsightedness) and 55 with hyperopia (farsightedness).
Meanwhile, individuals aged 20 to 28 have refractive errors similar to other age groups. Fortunately, they are old enough to undergo refractive eye surgery.
Engaging Refractive Surgery Content Marketing
Content marketing is a tactical approach that involves planning, creating, publishing, and distributing refractive surgery content for your target patients through various online channels such as websites and social media.
Partner with us and get top-notch content creation support.
We will identify high-value opportunities from the keyword universe analysis. With data based on our comprehensive SEO analysis, we will create more content or replace outdated ones.
Content Marketing Builds Trust
Content, when done right, can enhance online visibility, drive sales, increase engagement, and foster patient loyalty. Providing valuable content to your patients is essential for building their trust.
Fortunately, you can leave your content marketing strategy to us. We’ll do the heavy lifting to help establish your practice’s robust and reputable online presence.
Keep reading to discover how our writers and editors combine their talents and expertise to create first-rate blogs and other content.
Educational Blog Posts
A blog is a popular type of content that you can use to share educational information about your refractive surgery practice or ophthalmology in general.
We create well-researched, compelling blogs to promote your practice and boost awareness, thus strengthening your credibility. This translates to more conversions and revenue.
Interactive Infographics
An infographic consists of images, such as bar graphs and pie charts, and minimal text to present data and provide a simplified topic overview.
Infographics represent data visually and are easy to comprehend. They can simplify educational or complex surgical topics to ensure your patients understand what you are talking about.
Our web development service can include photographs and graphics applicable to your practice’s website to better communicate your message to your target audience.
However, we check copyrights. Any text, photos, graphics, trademarks, designs, or other artwork you give us for the website must be yours or used with permission.
Patient Stories
Potential patients already have many refractive surgery providers to choose from. So it’s critical that they consider or choose you when deciding about a refractive surgery procedure.
One way to convince potential patients to prioritize your services is through testimonials. They can read your patients’ reviews or watch videos of how they found solutions and relief in your procedures.
Patient testimonials are a form of content that we integrate into blogs or social media posts. Potential patients search for details about a specific procedure and check other patients’ experiences with your practice before visiting your website.
By showcasing your satisfied patients’ positive reviews on your blogs, we can attract potential patients and differentiate your practice from competitors.
Email Newsletters
Your subscribers—those who consented to receive communications from your clinic—can receive an email newsletter to keep them informed about the latest news about your practice. This will help drive traffic to your platforms.
Email newsletters can contain announcements about your new services, compelling content about your patient’s journey, and promotions from your business.
Think of email marketing as sending personalized invites to your patients to try your new offerings. You can reconnect with past customers and keep them engaged with your practice.
Hosting Webinars and Q&A Sessions for Your Refractive Surgery Patients
Another way to establish community with your patients is to conduct webinars and Q&A sessions on your social media accounts. Such actions can help address common questions about refractive surgery in real time.
How to Enhance Your Website’s Ranking on Google Search
Google ranking demonstrates the relevance of your website according to your placement in the search results. Being at the top of Google’s search ranking means your blog content is the most useful.
Fortunately, you found us. We are mathematicians who are experts at SEO, a marketing approach to improving site visibility on search engines. Over 1,812 businesses worldwide, spanning 355 unique niches, have trusted us to help them land on the top page of Google search results.
Check out our real-life case study featuring Dr. Mark Solomon, a plastic surgeon based in Philadelphia, PA.
Dr. Solomon is a recognized plastic surgeon whose account initially had minimal visibility on Google, especially for the important search terms.
So, he wanted to utilize our SEO service to improve his search rankings. And we’re glad he did.
Dr. Solomon has established a dominant presence in his field and started offering new services to grow his practice.
Here are the results of our SEO efforts:
- Leads: There was a 266% increase in leads from 35 to 128. This suggests our effective SEO campaign has driven more website traffic, resulting in more potential patient inquiries.
- Top 10 Rankings: Keywords ranking in the top 10 on Google surged 217%, from 223 to 706. This indicates a strong enhancement of SEO tactics in capturing high-ranking positions.
- Top 3 Rankings: Keywords ranking in the top 3 on Google has skyrocketed by 217%, from 151 to 479, emphasizing a significant boost in online search visibility.
Overall, the data shows that our SEO efforts have led to more leads and high rankings, highlighting the success of the marketing strategies.
Here is what Dr. Solomon said about working with us:
“I was with another web company that essentially wanted to keep me hostage to their service. Digital Spotlight literally moved my site to their servers in one night. Since then, they’ve consistently raised my rankings on Google, and my practice has continued to grow thanks to those efforts.”
Mark P. Solomon, M.D. FAC | Mark P. Solomon MD
You can be our next success story! Improve your online visibility and dominate search results with these expert tips:
Figure Out What Prospective Patients Are Searching for
When building your website, we also plan what content or blogs to create. But first, we conduct keyword research to determine what words or phrases your patients use when searching for information on Google.
Then, we apply those keywords to your blogs so that your target patients see your website first when they search for the keywords.
For example, you’re a refractive surgeon offering eye surgeries. Keyword research, such as “refractive surgery,” “LASIK eye surgery,” and “best refractive surgeon,” will help you find search terms that target your content.
Make Sure Your Website Is Mobile-friendly
Mobile-friendly websites can rank better in search results. Google looks at mobile-friendliness when ranking websites for mobile search results.
We’ll check if your website and its content load quickly on mobile devices and ensure that users easily view and navigate website elements such as texts, images, and layout.
Learn What Influences SEO
Various SEO ranking factors assess whether your website and blogs are relevant and useful. Thus, we review content quality, landing page performance, and backlinks.
Refractive Surgery Marketing: Revenue Boosting Tips
According to the 2032 Global Refractive Surgery Market Overview’s forecast, the industry will experience favorable growth and stable expansion.
To leverage these insights, we will implement effective refractive surgery marketing techniques targeting your patient’s needs and preferences.
This action is important for seizing the potential of the refractive surgery market and eventually boosting revenue. For instance, we’ve achieved over $130 million in revenue in one year for our clients.
Meet Them Where They Are
Choosing the best marketing approach is critical. Today’s digital era presents more ways and opportunities to market your practice worldwide.
So, how do you decide which digital marketing strategy to use to reach more potential patients and increase patient leads, consultations, and procedure bookings?
Don’t worry. We’ve got you covered. We’ll help you determine which platform your potential patients use so you can meet them where they are.
We’ll help you determine where potential patients spend most of their time and connect your practice to your target audience through marketing tools, such as SEO, pay-per-click (PPC) ads, and social media marketing blogs.
What Millennials Value
The millennial generation, which consists of people born between 1981 and 1996, represents a huge chunk of the world’s population, roughly 25% of the United States population.
As their purchasing power influences the consumer market, the millennials have become a massive target market that businesses and practices should start tapping into.
Suppose we want to leverage this age group’s market influence. In that case, we must consider their values and specific expectations for interacting with brands.
Millennials are the first generation to grow up with the internet, so they have different expectations about brands.
In choosing any product or service, millennials value authenticity, social responsibility and ethical practices, technological savviness, value for experiences, and personalization.
For example, a study found that 55% of millennials with smartphones want a mobile-friendly website or app from the brands. Nearly 40% of them show loyalty to brands with the latest technology.
Another interesting fact is that 47% of millennials discover new brands via social media platforms.
So, what do these numbers mean for you? The data suggests that your practice must utilize digital marketing strategies, including blogging, to reach the millennial audience.
Millennial Money Matters
Millennials are currently in the stage where they’re spending the most. They are among the generations earning their income, even though they have yet to reach their maximum purchasing power.
According to YPulse’s 2020 data, millennials have about $2.5 trillion to spend yearly, making this age group a highly valuable market for businesses, including your practice.
Compared to previous generations, millennials are considered more value-oriented. They value the brand’s purpose in enhancing their lives, and their experience with the product and service is important to them.
This preference for brands with a definitive purpose means you must first identify your practice’s goals beyond sales.
Matching your refractive surgery mission and vision with the values and interests of millennials is crucial in connecting with them and building relationships.
Marketing your practice through compelling storytelling, educational blogs, or supporting social causes (like sustainability) can encourage millennial patients to explore and benefit from your refractive surgery procedures.
How to Reach Millennials With Refractive Surgery Marketing
Millennials make up a large group of potential patients for refractive surgery because they have more visual issues and are at a younger age compared to older generations.
As the digital world constantly evolves, it provides innovative ways to reach the millennial demographic and connect them with healthcare services. Let’s discuss some of them below.
Social Media Marketing: A Better Strategy
Millennials remain active on social media, with 80% using web-based social networks daily.
Surveys show that this demographic connects with people, shares posts, and gathers information and the latest news on popular sites such as Facebook, YouTube, Instagram, X (formerly Twitter), and TikTok.
If you want to expand your practice, having a social media strategy must be part of your marketing game plan.
Connecting with your target patients via social media platforms allows you to share relatable content with your followers, answer questions related to refractive surgery to showcase your competence, and attract new patients, not only referrals.
Ready to take your SEO to the next level? Let our expert team manage your social media marketing.
Regular Social Media Posts
How often must your account post on social media? Several studies discuss the frequency standards for social media posting, depending on your industry and platform.
We’ll find what works best for your patients. We can start by experimenting with your posts and then observe the analytics.
Then, we’ll review the times when you get the most engagement. From there, we can schedule or calendar your social media posts.
Website for Refractive Surgery Patient Acquisition
A website plays a key role in acquiring patients for a refractive surgery practice. Thus, we provide website design and development services that consider prospective patients’ needs and preferences.
Here are some important things to consider in your website:
Optimize Website for a Better User Experience
User experience can greatly affect patient acquisition, so optimizing your website is crucial to SEO success. Below are some qualities of a good website that we seriously consider:
- Easy-to-read font and text sizes
- Desktop- and mobile-friendly
- Fast page loading speed (90 and above page speed score)
- Responsive and interactive designs
Make Conversion Easy
Who doesn’t want a hassle-free process? Of course, patients would like to experience a convenient way to access healthcare services, which is why we ensure your refractive surgery website facilitates conversion for your patients.
Various ways to convert leads include landing page optimization, location targeting, and SEO-focused content creation.
Educate Visitors With Robust SEO Content
Aside from looking for a refractive surgery service provider, patients also search for educational content about the treatment they are interested in getting.
Hence, we craft quality and SEO-ready blogs to give you an advantage over your competitors. Our experienced digital marketers develop relatable, engaging, evidence-based, and relevant content with target keywords to generate more interest in refractive surgery.
We also ensure your content answers potential patients’ frequently asked questions (FAQs). Patients usually ask, “Is LASIK surgery safe?” “What is the ideal age to get refractive surgery?” or “How long does it take to recover from refractive surgery?”
Answering your site visitors’ questions will allow you to showcase your expertise as a refractive surgeon and empathy to your patients.
Testimonials and Success Stories
Social proof is an impactful way of highlighting your reputation as a refractive surgeon. And who else will be the best to showcase your practice besides your patients benefiting from your services?
To establish trust in your practice, we’ll improve your website and blogs by including patients’ reviews, testimonials, and social media comments on their experience with your procedures.
FAQs
A Frequently Asked Questions (FAQs) page contains a list of questions and answers about your practice.
We’ll create content or blogs with FAQs to help your patients learn about any topic related to your refractive surgery practice and procedures. We’ll find the most valuable opportunities within the keyword universe analysis and create more content through comprehensive SEO analysis.
FAQ pages provide potential patients with easily accessible, relevant information and assist them in making decisions. You demonstrate transparency and commitment to patient satisfaction by having FAQ pages.
Clear Call-to-Actions (CTAs)
Call-to-actions (CTAs) in marketing refer to prompts that encourage site visitors to do a specific action on your website. Some examples are “Book Now” and “Sign up.”
We’ll set up CTAs on your blogs that are vital for boosting clicks and traffic to your refractive surgery website. They will be clear and easily recognizable so your patients know what and where to click.
Different types of CTAs include buttons, banners, and texts.
Interactive Features
Interactive websites can help visitors stay on your website longer, driving engagement. When optimizing your website, we consider features that are playful, personalized, and captivating to visitors.
We can also display some images of your procedures, including actionable steps like a carousel banner, or add a video showing what your medical clinic looks like inside.
Interactive features give your patients a great user experience on your website while guiding them as they seek the information they need.
Mobile Optimization
Many people access the internet and use search engines and social media accounts via mobile devices. Thus, an effective website must be mobile-friendly.
To effectively engage with your target patients, we ensure your website has optimized mobile formats of marketing ads since Google’s algorithm determines whether a page is mobile-friendly.
Here are the tools we use for checking mobile-friendliness:
- Google Search Console’s Mobile Usability Report checks the entire websites
- Google’s Mobile-Friendly Test Tool checks individual pages on the website
Local SEO
Proximity is important when choosing an eye surgery clinic or a surgeon for a specific procedure.
A study shows that patients prefer providers near their homes because they find getting to and from appointments convenient.
For example, potential patients would likely search for nearby refractive surgery options using location-based keywords, like ”refractive surgeon in [insert specific city].” This is where local SEO for refractive surgery providers takes place.
Fortunately, our digital marketing services cover local SEO, too. Here’s how we’ll implement local SEO tactics to connect your practice with potential patients in your area:
Listings and Citations
We utilize listings and citations to improve your online visibility through location-based searches.
Citations will contain your refractive surgery brand name, address, and phone number. These business listings are links added to online directories to show that your business is credible, and the linked words tell Google about your services.
Google Business Profile (Formerly Google My Business or GMB)
Google Business Profile (GBP) listings for your refractive surgery practice are necessary, especially if your practice is a local service.
GBP is a free tool for promoting your practice on Google Search, Google Maps, and Google Shopping.
We’ll register your GBP, containing your current address, phone number, and operating hours. You can also add your official website link and social media accounts.
Geographical Keyword Strategy
A geographical keyword strategy is an essential part of local SEO that can help drive leads from your target market, who are searching for your practice based on their location.
Here are examples of high-converting keywords:
- refractive surgery near me
- Best LASIK surgeon in Los Angeles
Optimized Location Pages
We ensure your location pages follow best practices, such as SEO-ready content, quality internal links, fast loading speed, and mobile-friendly design. This way, your patients can quickly find you.
Local Backlinks
Another way to boost your online visibility is to use local SEO backlinks. Our process involves getting links from other local authoritative websites related to your practice.
Localized Content
We match your patients’ cultural expectations with the localization of your content. This strategy helps your patients connect with you, encouraging them to choose you among competitors.
Encourage Reviews
In addition to the traditional word-of-mouth recommendation, online reviews can promote your practice by reaching out to individuals scouring the internet for a doctor.
According to research, medical practitioners must pay attention to their online presence and ensure that they are a recognizable brand.
We can help you obtain and highlight patients’ reviews and testimonials in your blogs to showcase your specialization and establish trust in your practice.
Promoting Refractive Surgery With Google Ads
Google Ads is a digital marketing platform developed to advertise products and services of various businesses on Google Search, YouTube, and other Google partner websites.
With Google Ads, you only pay when someone clicks on your ad, ensuring cost-effective marketing. Other benefits include accurate targeting options, instant visibility, and guaranteed traffic to your website.
When you pick us as your Google Ads partner, you can trust our ads management services to do the following:
Maximize Return With the Right Account Structure
We use a Google Ads Manager account to manage multiple Google Ads accounts. It allows you to view several accounts in a single location easily.
Google PPC Strategies for Refractive Surgery Providers
Pay-per-click (PPC) advertising is a marketing model and a common type of paid search we can implement in your business so you can show your ads on different online platforms. You only pay each time a user clicks an ad.
Paid Advertising Platforms Suitable for Refractive Surgery Marketing
We can integrate paid advertising or PPC advertising into widely used social media platforms such as Facebook, Instagram, and TikTok to enhance awareness of your practice, increase engagement with target patients, and boost traffic to your refractive surgery website.
Facebook Advertising for LASIK
We can’t emphasize more how Facebook is powerful in marketing than to say it has billions of active users around the world. That’s a massive market just waiting to be tapped into.
Fortunately, we can help you reach potential patients through our Facebook Ads management service. It’s a great way to showcase your LASIK practice and surgical procedures on Facebook and its affiliated platforms.
You can benefit from the diverse ad formats and accurate targeting settings to focus on your specific audience. Facebook advertising offers detailed analytics to assess your ad performance and gain more visibility, traffic, and leads.
Effective Channels for Refractive Surgery Providers
As the saying goes, “To see is to believe.” Thus, visuals are best for presenting content about LASIK surgery.
A website is a great avenue to promote your practice. Then, we have Facebook, Instagram, and TikTok—popular social networking sites that are powerful communication channels for your target patients.
We can help you use images or videos demonstrating before-and-after comparisons of your patients to post on social media platforms and your website.
Full-funnel Paid Media Strategy
Full-funnel marketing refers to creating specific content for each part of the funnel. Here are the different levels and how you can create a marketing strategy to engage potential clients at this stage.
- Top of the funnel: Create awareness about your practice and offerings
- Middle of the funnel: Help potential patients who know they have a problem but don’t know how to solve it
- Bottom of the funnel: Help potential patients who know their problem and consider you as a solution
Using our advanced math-based marketing approach, we can create an effective full-funnel marketing strategy by mapping your patient’s journey.
Gaining Insights With Data-driven Marketing
We apply data-driven marketing as a strategic approach to analyzing big data to measure campaign effectiveness and improve patient experience.
For practices like your refractive surgery clinic, data-driven marketing gives valuable insights regarding patient needs and interests. It also results in higher conversion rates through customized, targeted messaging to attract potential patients.
Other Marketing Methods
Whether you’re a refractive surgeon or a LASIK specialist, you must have a robust online marketing approach to stand out from the competition. Don’t worry, we can help.
Below are our top recommendations for increasing your digital visibility and promoting LASIK procedures on online platforms:
Video Marketing for Refractive Surgery For Patient Education
Video campaigns are essential to level up your reach and engagement in the digitally overloaded world. Potential patients can find you on YouTube when they watch or search for videos.
Learn about our video marketing strategies to showcase your refractive surgery practice:
- In-stream ads are shown before, during, or after videos on YouTube or Display Network sites, apps, and games. These ads may also appear on YouTube videos embedded on other sites. Viewers can skip the ad after 5 seconds.
- Non-skippable in-stream ads are 15 seconds or less long, and viewers cannot skip them. They ensure that your full message reaches customers.
- Video discovery ads are exclusive to YouTube and target people as they discover content on the platform.
Ads can appear in various ways depending on the ad sizes and formats content publishers support. Clicking the ad’s thumbnail will play the video on YouTube.
Here are some video ideas for your refractive surgery practice:
- Animated videos explaining the step-by-step procedure of laser vision correction, simplifying complex medical terms into easily understandable visuals
- Demonstration videos featuring ophthalmologists explaining the benefits, safety measures, and post-surgery care of refractive surgery
- Virtual tour videos highlighting your clinic’s superior facility and equipment or introducing your elite medical team
Smile, You’re On Camera
According to a study, over 50% of consumers prefer watching brand videos. Moreover, consumers usually retain information better when it is presented in a video format.
Therefore, video content has become significant in digital marketing as an effective way to gain more online exposure for your refractive surgery practice, increasing patient inquiries, consultations, and procedure bookings.
Community Engagement and Outreach for Refractive Surgery Practices
Community engagement and outreach are still significant even in today’s digital-focused marketing efforts. Genuine community engagement is crucial as people look for authenticity and connection in brands.
We can help you connect with your local community and build meaningful relationships with your patients. Engaging authentically with them expands your visibility, builds trust, and demonstrates transparency, resulting in more referrals and increased sales.
Local Sponsorships and Partnerships
Sponsoring local events or sports teams in your area can help you raise awareness and build lasting relationships with your patients.
For example, you can partner with non-profit organizations to demonstrate your dedication to helping the community.
Free Vision Camps
You can set up free eye check-up sessions or host a LASIK educational session to promote eye health and your practice.
Collaborate With Local Businesses
You can establish partnerships with local businesses, including optical shops, to promote each other’s services or offer discounts or joint events. This tactic can help you reach more potential LASIK patients and create long-term relationships.
Participate in Community Events
To foster credibility and trust, be present at local community events like health fairs, festivals, and fun runs. You can set up an information booth or distribute business cards to promote your services.
Organize Educational Workshops
Position yourself as an expert and leader of your practice in the community by conducting seminars or workshops to educate people about various topics, such as refractive surgery benefits, the latest technological advancements in surgical equipment, and common types of refractive errors.
Support Local Charities
You can participate in local charity events related to your practice. For example, you can give away eye care products or contribute a part of your proceeds to charity. This demonstrates corporate social responsibility.
Launch Referral Programs
Roll out an incentive-based referral program to encourage satisfied patients to recommend your services to their family and friends.
Reputation Management for Refractive Surgeons
Our expanded reputation management involves a dynamic process of establishing a positive online presence for your refractive surgery clinic. It also ensures that any issues about your business are adequately handled.
Digital Reputation Management Best Practices
Your online reputation is formed when you interact with your patients, perform surgeries, and engage with the community. Thus, it is essential to prioritize every patient’s satisfaction.
Importance of Managing Reviews and Feedback
Potential patients often check online reviews to determine their actions toward a healthcare provider. Before deciding on a surgeon or clinic, they want assurance in advance that the kind of care they will receive will meet their expectations.
You can trust us to manage reviews and feedback, which is crucial for creating a positive online presence, attracting new patients and referrals, and retaining existing patients.
Responding to Positive and Negative Reviews to Build Trust
We can help you monitor feedback from your patients. We recommend that you address all reviews, whether positive or negative.
Responding to positive reviews by expressing gratitude to the reviewer is a good practice. As for negative reviews, acknowledging the complaint and providing a resolution are necessary.
How Can You Improve Patient Experience?
The patient experience is vital in healthcare as it impacts the patient’s level of satisfaction with your practice. Positive experiences build loyalty, and patients may recommend you to others through word-of-mouth or online reviews.
Here are three tips to enhance patient experience:
Let Them Choose the Music
Music has a powerful effect on a patient’s mental and emotional state. For instance, music can help induce relaxation and reduce stress.
You can allow your patients to choose the music they want you to play in your clinic. Giving them options can help keep them comfortable during their consultation or treatment.
Place Yourself in Their Shoes
Think like your patient—What would you need?
When considering the patient’s perspective, it’s important to prioritize convenience. Patients prefer smooth and hassle-free transactions when accessing healthcare services.
For example, to make your patient’s experience pleasant, have a simple and systematic process of scheduling appointments and clearly communicate the wait times, benefits and risks of procedures, and post-op expectations.
Keep in Touch
Continue communicating with your patients even after their procedure. Regular follow-up is vital to maintaining a patient’s positive experience and overall satisfaction. Be committed to providing care to your patients even beyond the initial visit or treatment.
What’s the Most Popular Type of Refractive Surgery Today?
Refractive surgery is a procedure used to correct refractive errors, including astigmatism, nearsightedness, and farsightedness. In some methods, this procedure involves reshaping the cornea or placing a lens inside the eye so that the patient can see more clearly.
The most common and well-known type of refractive surgery is laser in situ keratomileusis (LASIK), a procedure to treat vision problems using a laser.
Other refractive surgeries include:
- Photorefractive keratectomy (PRK): Laser surgery to treat myopia, hyperopia, and astigmatism
- Small incision lenticule extraction (SMILE): A modern type of refractive surgery that combines the advantages of PRK and LASIK to treat myopia and astigmatism
Why You Need a Refractive Surgery Marketing Agency
If you’re thinking about boosting your patient acquisition and revenue generation through refractive surgery marketing, consider the advantages of investing in our online marketing agency. Doing so can be the game-changer you need to succeed.
We’ve excelled for over 15 years in connecting healthcare professionals with patients seeking their valuable skills and expertise. Most of our clients had been with three or four agencies before they found us, and they stay with us because we’ve helped their campaigns succeed.
Still have doubts? Schedule a free consultation with us to explore how our math-based digital marketing tactics can raise the status of your practice in the online world, just as we’ve accomplished for many surgeons.
