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Digital Marketing

Scalpels and Social Networks: A Guide to Plastic Surgery Social Media Marketing

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Last updated: Friday, October 4, 2024

Here are a few simple questions to kick things off. Don’t worry—you only need to answer with a simple “Yes” or a “No.”

  • Is your plastic surgery practice’s social media not getting the attention it deserves?
  • Are you looking for ways to use social media channels to attract new patients, establish your expertise, and grow your practice?
  • Have you tried social media marketing (SMM) strategies but ended up frustrated with flat results?
  • Do you feel overwhelmed by the constant changes in the digital landscape and the need to stay on top of the latest trends?
  • Are you seeking an SMM agency that can do the heavy lifting so you can focus on what you do best—providing exceptional care to your patients?

If you’re reading this write-up, chances are you answered yes to some, if not all, of these questions. How do we know? Because we’ve worked with several surgeons facing the same challenges.

We get it—your time is precious, and you need a solution that delivers results without requiring you to become a social media expert yourself.

By considering Digital Spotlight for your SMM, you’re already a step ahead of your competition. We’re here to revolutionize your SMM strategy and help you achieve your goals.

Our approach is simple yet powerfully effective. We combine our deep understanding of the healthcare industry with our digital marketing expertise to create tailored campaigns that resonate with your target audience and drive meaningful growth.

We’ll help you choose the right platforms, craft engaging content, and leverage the power of advanced statistical analysis, data modeling, and multivariant testing to make sure you get the most out of your hard-earned dollars.

Unlike other digital marketing companies, we’re committed to long-term success. We’ll work closely with you to ensure your campaigns remain optimized even as the social media landscape evolves.

Take advantage of this opportunity to grow your plastic surgery practice. Call 310 879 8003 or email contact@digitalspotlight.com to schedule a free, no-obligation consultation.

Social Media and the Popularity of Plastic Surgery

Plastic surgery, particularly reconstructive surgery, can help people restore their body’s form or function after an illness or injury. 

But did you know that altering the body was once considered a sin? During the Middle Ages, plastic surgery was dubbed “black magic” that meddled with “God’s perfect creation.”

Fortunately, society has come a long way. While many factors contributed to the acceptance and popularity of plastic surgery procedures, social media is among the most significant ones.

In fact, a recent study showed that people who spend at least five hours on social media are more likely to be influenced by advertisements for plastic surgery.

So, if you’re not leveraging social media platforms, such as Instagram, TikTok, and X (formerly known as Twitter), you’re missing out on valuable avenues to drive potential patients toward your services.

What Is Social Media Marketing?

Using social networks to promote your plastic surgery practice and generate leads is more than creating social media profiles. It’s about giving potential patients channels to connect and interact with you.

That’s where social media marketing (SMM) comes in. In a nutshell, SMM is using social media platforms to engage and establish meaningful relationships with your target audience.

Our SMM services accomplish these objectives by leveraging organic posts and paid advertisements to expand your practice’s reach, build brand awareness, and drive traffic toward your plastic surgery website.

General Use of Social Media

Social media marketing is the go-to digital advertising option for many plastic surgeons—and for good reason. Social media platforms have billions of users, which means billions of prospective patients.

Unfortunately, tapping into this massive audience base is always easier said than done. After all, you must understand your target audience, including how potential patients use social sites.

According to a recent study, patients generally use social sites to find information about plastic surgery practices and to check before and after pictures of procedures.

However, every patient is unique, with their own platform and content preferences. That’s where our audience segmentation process becomes invaluable.

This approach ensures that our marketing efforts are optimized to match the correct social media content to the right audience segment on the proper platform.

The Benefits of Social Media Marketing

Search engine optimization (SEO) can help you improve your organic (nonpaid) search rankings. Meanwhile, PPC (pay-per-click) advertising lets you display ads on various online platforms.

You also have email marketing, which allows you to reconnect with past clients via personalized emails and other techniques like search engine marketing (SEM) and retargeting.

There’s no shortage of plastic surgery marketing tactics you can utilize to grow your practice. So, the question is, “Why should you choose SMM as your online marketing avenue?”

Apart from giving you access to a massive audience, here are a few reasons why you should consider leveraging SMM into your marketing plan:

  • Precise targeting: Social media platforms like Facebook let you pick for whom to show your content and ads based on criteria like demographic, interest, behavior, and location.
  • Budget-friendly: SMM is cost-effective. Our Facebook Ads service, for instance, is around 30% to 70% cheaper than other digital marketing methods.
  • Diverse media formats: Social sites let you post content or display ads in various formats, including images, videos, and carousel ads, ensuring you engage a broad audience.
  • Advanced analytics: Social media platforms give you insights and metrics to track campaign performance, allowing you to leverage the power of data to optimize your results.
  • Social proof: From likes and comments to shares and messaging, social media gives you a two-way street with potential patients, which helps build trust and generate organic word-of-mouth promotion.

How Does Social Media Promote Plastic Surgery?

The internet has allowed patients to take a more proactive role in their health, especially considering they can check online and find all the healthcare providers they need.

As a plastic surgeon looking to capitalize on this trend, you must ensure that your practice appears for these online searches. One way to do that is by establishing a social media presence.

Social networking sites let you promote your plastic surgery clinic and services in various ways, such as through educational content, community engagement, and paid social media ads.

However, whether those promotional efforts attract interest and drive website traffic from potential clients is a different story. After all, thoughtless social media content can also hurt your online presence.

So, here are some essential things to consider:

Responsible Use of Social Media for Inspiration in Plastic Surgery

It’s tempting to start posting everything you can on your social media accounts to promote your top-notch skills and competitive plastic surgery services, especially if you can attract potential clients.

But just as you would only perform a plastic surgery procedure if you have the required training and certification, your approach to social media should also be methodical.

Think about it this way: Let’s say you want to upload a post-surgery photo of a procedure to inspire potential patients and give them a glimpse into the results they can expect.

You wouldn’t edit, filter, or enhance that photo to portray an idealized version of a successful procedure. Otherwise, you’d be creating unrealistic expectations about your offerings.

When you work with us, you can be confident that we use social media responsibly. After all, our marketing philosophy is all about giving people what they want, not what we want them to have.

Can You Post Surgery Procedures on Social Media?

Posting your plastic surgery procedures on social media can be an excellent way to enhance your online visibility, educate the public, and spotlight your skills and expertise.

However, there are a few essential considerations. For one, consent. You must obtain explicit permission from your patients before publishing identifiable social media content.

You must also protect your patient’s confidentiality, maintain doctor-patient boundaries, and separate your personal social media accounts from your professional ones.

Social media sites also have guidelines for posting plastic surgery procedures on their platforms. Meta sites, for example, will remove your content if they’re explicit or contain nudity.

How Social Media Affects Decisions on Plastic Surgery and Cosmetic Procedures

We understand how challenging it is to put your marketing eggs into the SMM basket again, especially if your previous attempts at leveraging it disappointed you.

But here’s the undeniable truth: A marketing campaign that follows a well-thought-out social media plan can help you drive potential patients to engage with your plastic surgery practice.

And that’s not mere conjecture on our part. A recent study found that around 48% of people were influenced by social media advertisements into undergoing plastic surgery.

Over five million businesses and professionals are trying to capitalize on that type of influence, which is why they need effective social media marketing services.

Social Media Marketing Platform Recommendations

Pretend you’re not a certified and highly skilled plastic surgeon. Instead, you’re a potential patient looking for someone to perform a procedure. In that case, would you consult a medical spa (medspa)?

Probably not. After all, medical spas focus on providing cosmetic surgery services, primarily minimally invasive ones like nonsurgical fat reduction (liposuction), skin resurfacing, and tattoo removal.

Social media is the same—some platforms are better for specific purposes than others. In other words, the ideal platform may vary depending on your target patients and marketing goals.

So, let’s examine how we can leverage some of the most popular social media sites and incorporate their use into your plastic surgery marketing.

TikTok

TikTok launched in 2016 and was the most downloaded app by 2020. As of September 2024, the social media platform has over one billion monthly users, with the US (United States) accounting for 121 million.

But don’t other social sites offer massive audience bases, too? Yes. However, TikTok provides advertisers with something else: A highly engaged audience, with users spending roughly 52 minutes daily on the platform.

TikTok Is a Rising Social Media Channel for Plastic Surgeons

Like other social media platforms, TikTok lets its users publish video content. The difference is that TikTok focuses more on short-form videos, usually set to music.

The question is, “Why are plastic surgeons flocking to the platform?” The answer is simple: TikTok’s algorithm personalizes user feeds based on content that resonates most with them.

In other words, TikTok will recommend plastic surgery-related content to people searching for it, making it easier for plastic surgeons like you to reach and engage potential patients.

Engaging a Target Audience With Challenge Videos

TikTok has sparked countless online trends. Among the most viral are challenge videos—visual content that invites others to participate or showcase a particular skill, like dancing or singing.

Encourage user participation and collaboration by leveraging challenge videos into your SMM plan. For example, you could share plastic surgery stories or compete with other surgeons for the best post-op results.

The benefit? You generate buzz around your plastic surgery practice, get an opportunity to highlight your exceptional skills, and expand your referral network with other professionals.

Leveraging Tiktok Live for Interactive Communication

Unlike other digital marketing strategies, SMM allows you to interact directly with prospective patients, ease their concerns, and provide valuable information.

This ability can help you build trust and establish meaningful connections. And what better way to do this than to create dialogue through live sessions, which TikTok allows you to do?

Who Is the Audience on TikTok?

Different social media platforms attract various age groups. Although TikTok’s most significant user proportion is those between 10 and 19 years (25%), it also has a substantial following among older age groups.

Here’s a glimpse at TikTok users by age group:

Age Group Proportion of TikTok Users in 

the US

10-19 years 25%
20-29 years 22.4%
30-39 years 21.7%
40-49 years 20.3%
50+ 11%

What does this data mean? TikTok is a social media platform that allows you to reach a diverse audience and advertise a wide range of plastic surgery procedures.

Tapping Into a Younger Demographic

Targeting younger users, particularly those between 10 and 19, on TikTok may seem like a good strategy, considering that there are more of them on the platform than older age groups.

However, it is not guaranteed that doing so will lead to higher conversion rates for your practice. After all, a younger demographic may be “too young for plastic surgery.”

In the US, patients cannot undergo plastic surgery without parental consent if they’re under 18, with some states setting the legal age for electing plastic surgery to 21.

Additionally, the US Food and Drug Administration (FDA) prohibits some plastic surgery products, including silicone implants for breast augmentation, for those under 22.

Fortunately, we know how to identify the demographic that will most impact your bottom line. After all, we understand the language of TikTok—mathematics.

Types of Posts

One of the many reasons TikTok is so popular is its content diversity, from comedy sketches to cooking tutorials. But to drive potential clients toward your plastic surgery practice, you need the following:

Medical Education

Misinformation is prominent on TikTok. By sharing your expertise through informative videos, you can position yourself as an authority and a go-to professional for plastic surgery information.

Before and After Photos

You can claim that you’re a highly skilled plastic surgeon. But without proof, you’re better off selling snake oil. Here’s where before and after content comes in.

These posts not only give prospective clients a glimpse into their potential transformations but also let you showcase your unmatched plastic surgery skills.

Behind the Scenes

There’s so much mystery surrounding plastic surgery, like what happens after you lie on the operating table? The uncertainty can cause anxiety among patients. So, why not ease their worries?

By sharing behind-the-scenes footage, you can give your target audience a backstage pass into your plastic surgery practice and services and instill confidence in your skills.

Instagram

We all know visuals speak louder than words. That’s why over half of marketers use them in almost every content they create. If you’re among these marketers, why shouldn’t you use Instagram?

After all, it’s THE social media platform for visual content, with over 166 million monthly users in the US actively scrolling through their feeds and consuming images and videos.

Instagram Is the Top Social Media Channel for Marketing Plastic Surgery

Although other platforms like Snapchat and TikTok also leverage visual content, Instagram did it first—predating the two platforms by one and six years, respectively.

And as they say, “The early bird gets the worm.” For this reason, Instagram has remained the most effective social media channel for driving potential patients toward plastic surgery procedures.

The platform is so good at funneling patients that a recent study found that Instagram offers the most return on investment (ROI) for plastic surgery practices compared to other platforms.

Our data supports the same findings. Our surgeon clients spend between 30% and 70% less on our Instagram management services than on our other digital marketing offerings.

Who Is the Audience on Instagram?

Americans are hooked on Instagram, with over 166 million registered users. In fact, it’s the second-largest Instagram audience worldwide, only trailing behind India.

Advertising your plastic surgery practice and services to the younger crowd is your golden ticket. After all, 75% of Americans between 18 and 24 are on the platform, accounting for the most significant age group.

What about other audience segments? Here’s a breakdown of Instagram’s user base by age:

Age Group Proportion of Instagram Users in the US
18-29 years 78%
30-49 years 59%
50-64 years 35%
65+ 15%

Note that Instagram also has a reasonably balanced audience based on gender, with around 55% of users 18 and older being female, giving you plenty of marketing flexibility regarding gender-based procedures.

Types of Posts

While Instagram launched as a platform primarily for sharing photographs, it has since allowed the publication of videos, making it the perfect social site for promoting your practice via visual content.

So, what type of posts do Instagram users most resonate with? Here are some of them:

Before and After Photos

Would you purchase an item without knowing what it looks like or what it can do? Potential patients are the same—they want to learn everything they can before booking surgery with a plastic surgeon.

By providing a before and after gallery, you can showcase the transformative outcomes of your plastic surgery procedures, demonstrate your abilities, and inspire confidence in potential patients.

Patient Testimonials

As of September 2024, 7,750 plastic surgeons are practicing in the US. That’s over 7,000 competitors, many of whom are vying for the same patients as you.

So, how do you separate yourself from the rest? How do you convince patients that you’re the plastic surgeon to handle their needs? Simple: You get your past clients to speak on your behalf through testimonials.

Educational Information

Some patients are looking for motivation to undergo plastic surgery. After all, plastic surgery, especially reconstructive procedures, can be life-changing.

It’s natural for people to have questions. Providing informative content about your offerings, including the recovery process, increases the odds of hesitant clients taking the next step.

Facebook

Quick! Think of a social media platform. Chances are that Facebook was among the first to come to mind. And who can blame you for having that association?

After all, Facebook remains one of the most extensive social networks despite the introduction of more modern platforms like TikTok. It boasts over three billion monthly active users. That’s three billion potential patients.

Facebook Is Best for Promotional Information

Social media sites aren’t created equal. Some are better for specific tasks than others. For promotional purposes, such as advertising a groundbreaking procedure, service, or event, Facebook is king.

Don’t believe us? Just ask the over two million active advertisers projected to push Facebook’s advertising revenue to approximately $170 billion in 2024.

Who Is the Audience on Facebook?

Like other social media sites, Facebook has a broad user base. However, unlike TikTok and Instagram, Facebook is more popular among the older generation.

Here’s a closer look at the US Facebook users by age group:

Age Group Proportion of Facebook Users in the US
18-24 years 18.6%
25-34 years 24.2%
35-44 years 19%
45-54 years 14.2%
55-64 years 11.7%
65+ 12.3%

 

 

Types of Posts

Facebook is known for its content versatility. It allows people to publish photos, share articles, and host live sessions. However, video is where most users spend their time among the available content options.

Compared to TikTok, Facebook lets you post video content and ads in various aspect ratios and durations. It even offers you a tool for creating videos from still images.

For this reason, many users gravitate towards these posts, and also why you should leverage them to promote your plastic surgery clinic and competitive offerings.

Fortunately, Facebook gives you content freedom. If producing videos isn’t in the cards for you, you have the option of posting:

Events

To promote your plastic surgery practice and reach potential patients, you must use all available channels, including offline ones like attending or hosting community events.

Events can be fantastic avenues to connect with other surgeons and establish relationships with your desired audience. Facebook ensures you inform and meet who you want on these occasions.

Discounts

Who doesn’t like discounts? Patients most certainly will take advantage of an opportunity to lower their bill, especially considering that the average surgeon fee for a procedure like rhinoplasty can be as much as $6,000.

Posting special discounts or promotions on Facebook incentivizes potential patients to take action, generating buzz around your plastic surgery services.

Links to Blog Posts

What sense are high-quality, informative blog posts if no one reads them? But who says blog posts must stay on your website? With Facebook, you can share links to off-platform content.

Doing so not only helps you share your expertise and build trust with prospective clients, but it also helps drive internet traffic toward your plastic surgery website.

X

Effective marketing is a conversation, not a monologue. While many social media platforms provide you with the tools to communicate with potential patients, why not choose the best at it?

Enter X or Twitter, as it was called way back when. It’s a social site with around 250 million visitors daily, making it a goldmine for plastic surgeons looking to fill their appointment schedule.

X Is the Platform for Engagement

The initial idea behind X was to give users an SMS (short message service)-based communication platform. In 2024, X still retains the real-time interaction feature, except without the SMS aspect.

This characteristic makes X the ideal social network for directly engaging with potential patients. It allows you to participate in discussions, answer questions, and share your expertise.

Who Is the Audience on X?

If you’re advertising procedures popular among a more mature audience, like eyelid surgery, on Twitter, you may not get the desired results or appropriate ROI.

Why? X’s audience base is dominated by a younger demographic, with roughly 58% of its users in the 18 to 34 age group. Here’s how X’s users are distributed based on age:

Age Group Proportion of X Users in the US
18-24 years 28.8%
25-34 years 29.58%
35-44 years 17.88%
45-54 years 11.47%
55-64 years 7.54%
65+ 4.83%

Types of Posts

X wants to keep people talking, as evidenced by the character limit increase from 140 to 280. And what better way to keep prospective patients engaged than through the following:

Trending Industry News

Advancements in plastic surgery happen all the time. By sharing industry updates, you inform patients about new ways they can restore their body’s form and function and position yourself as an expert.

GIFs and Designed Images

Don’t get us wrong. It’s essential to portray professionalism on your social media profiles. However, it’s also critical that you remind patients that a real person is holding the scalpel.

Think of it this way: Wouldn’t you feel more comfortable booking a procedure with a plastic surgeon you can connect with? So, leverage GIFs (graphic interchange format) and designed images.

Links to Blogs

Like Facebook, X lets you post external links on its platform, such as those that direct users to your blog posts. This feature can be valuable in generating engagement and website traffic.

Snapchat

If you want a social media platform with a highly active and engaged audience, look at Snapchat. After all, on average, nearly five billion messages are created on the platform daily.

Although Snapchat is only the 10th most popular social site, it can still be a beneficial tool for expanding your plastic surgery practice’s reach and building worthwhile relationships with patients.

Who Is the Audience on Snapchat?

Snapchat’s focus on visual content and its ephemeral nature make it the perfect social media platform for promoting your plastic surgery services to younger generations.

After all, 18 to 24-year-olds account for around 38% of the platform’s audience. But that doesn’t mean you shouldn’t advertise your offerings to older users.

Why? Snapchat also has a substantial audience base belonging to older age groups. Here’s a breakdown of Snapchat’s user profile based on age:

Age Group Proportion of Snapchat Users in the US
13-17 years 18.6%
28-24 years 38.1%
25-34 years 23.6%
35-49 years 13.9%
50+ years 3.7%

Types of Posts

Like Twitter, Snapchat is designed as a messaging platform. In other words, your primary goal for using Snapchat should be to garner conversation and build trust around your plastic surgery offerings.

There are two ways you can accomplish these goals, and these routes are:

Videos

In the context of Snapchat, a “snap” refers to an image or video message. Sending snaps of your day-to-day duties as a plastic surgeon or ones that explain your procedures and techniques can help you connect with potential patients and showcase your unmatched expertise.

Testimonials

Patient testimonials are necessary if you want potential clients to trust your plastic surgery offerings. So, create snaps that showcase satisfied patients and the results they’ve acquired through your procedures.

YouTube

Here’s something you might find interesting: YouTube, despite primarily being a video streaming service, is the #1 social media platform in the United States.

But here’s something even more intriguing: YouTube is the go-to site for researching products and brands. In other words, plastic surgery patients are likely to visit the platform to learn more about procedures and practices.

So, suffice it to say that YouTube is a social site you don’t want to miss leveraging, especially considering that 83% of US adults are on it, contributing roughly one billion watch hours daily.

Educating Patients With In-Depth Content

YouTube videos can be an engaging tool for educating potential patients about various aspects of plastic surgery, such as procedure overview, risks and benefits, and recovery process.

This in-depth look into the inner workings of plastic surgery can help reduce patient anxiety and help people make educated decisions regarding their healthcare.

Optimizing YouTube for Visibility

Approximately 3.7 million new videos are uploaded on YouTube daily. While not all are related to plastic surgery, the sheer amount of content added can make it hard to stand out and reach your desired audience.

Here’s where our YouTube services come in. Our approach ensures that your message gets to the right people and, as a result, increases online visibility for your practice. After all, our process includes uploading:

  • Discovery: Video content that appears pinned on top of YouTube search results
  • In-stream: Skippable video advertisements that appear before, during, or after a video
  • Non-skippable: Unskippable video content that lasts up to 15 seconds
  • Bumper: Short-form, non-skippable videos with a duration of up to six seconds

LinkedIn

Why do you want to leverage social media marketing? Do you want to get more patients and book more consultations and procedures for your plastic surgery practice?

If your goal is to build professional connections to expand your referral network, establish credibility in the industry, and share your expertise, LinkedIn might be the social media platform for you.

Establishing Professional Credibility

With over 830 million members, LinkedIn hosts the most extensive global social network for professionals.

You can position yourself as a thought leader in the plastic surgery industry by actively participating in discussions, sharing valuable content, and demonstrating your knowledge.

Building Connections

LinkedIn‘s mission is to provide a platform for professionals like you to collaborate and become more successful. So, by not connecting with industry experts, you’re missing out on networking opportunities.

Disseminating Knowledge

Although LinkedIn can provide many things that can help you take your plastic surgery practice to new heights, it also gives you opportunities to provide value to others.

By sharing high-quality content, such as scientific articles or peer-reviewed medical papers, you can impart your knowledge to other plastic surgeons and position yourself as a knowledgeable authority.

Realself: Niche Platform Focused on Plastic and Cosmetic Procedures

It can be challenging to manage several social media accounts simultaneously. If only there were an all-purpose platform where potential patients could learn everything they need to know about your practice.

You’re describing RealSelf, an online resource that lets you interact with hundreds of millions of patients, connect with healthcare providers, and showcase your qualifications and skills.

Pinterest: Inspiring Potential Patients With Visual Idea Boards

Sometimes, the thing holding a patient back from scheduling a consultation or booking a plastic surgery procedure is inspiration. Pinterest lets you provide that missing piece through photos and visual idea boards.

Social Media Marketing Content Recommendations

Content that attracts more patients, drives more conversions, and, ultimately, delivers the best returns varies depending on several factors, one of which is the social media platform.

For sites like Facebook, Instagram, and X, live videos are the most optimal form of content for providing information. Meanwhile, content featuring celebrities, attractive female plastic surgeons, and humor yields higher engagement on YouTube.

Fortunately, you can trust us to pinpoint and recommend the right content. After all, part of the objectives of our digital marketing services is to help you create an effective content strategy.

Age-Specific Social Media Marketing Guidelines

Understanding your target audience is crucial for effective social media marketing. The reason is simple: Different age groups have unique preferences and habits, which will affect your overall strategy.

For example, younger demographics typically gravitate toward Instagram and TikTok and, by extension, visually appealing content and short-form videos.

On the other hand, older generations generally prefer to conduct their plastic surgery research on social networks like Facebook. By identifying where each audience segment spends most of its time online, you can ensure your messages reach them at the right place and time.

Tips for Plastic Surgery Social Media Marketing

SMM can be challenging. Fortunately, you found us—a digital marketing agency that genuinely wants to help surgeons like you dominate the online space and is willing to translate complex advertising concepts into simple English. 

So, with that out of the way, here are some tactics that can help our clients get the most out of their social media marketing campaigns:

Be Unique on Every Social Channel

Every platform attracts different audience demographics and presents various opportunities to showcase what makes your practice unique. What works well in attracting plastic surgery patients on TikTok might not resonate with your Facebook followers.

Fortunately, you can trust us to ensure your brand and content fit the unique characteristics of each social site and desired patients. After all, we leverage everything possible, including diverse media formats.

Engage With Your Audience

Social media isn’t solely a broadcast channel—it’s a two-way radio. That’s why our SMM services involve engaging with your desired patients, such as responding to comments, asking questions, and sparking discussions.

Only Post High-Quality Content

Gone are the days when you can “publish til’ it hurts” and gain online visibility. Social media sites are already flooded with content. So, you must take steps to ensure yours stand out.

We can help with that. Our in-house content department can produce original, informative articles and blogs. At the same time, we can curate high-quality images that you can use for visuals.

Post at Specific Times

Not everyone can spend their entire day scrolling through social media. To maximize your reach and engagement, you must narrow your posting window.

More specifically, you must schedule your social media posts for times when potential patients are likely to see and interact with them—something we do to optimize your SMM campaigns.

Use Hashtags

Think of hashtags (#) as the keywords you use when making a Google search. They help compile content, making it easier for people to find what they want.

For example, let’s say your post has the “#plasticsurgery” hashtag. If someone’s browsing a social site looking for content related to plastic surgery, they’ll stumble on your post.

Using hashtags to improve your practice’s social media visibility makes sense. However, finding the right hashtags can be challenging—but not for us. After all, we use a sophisticated keyword research strategy.

It involves identifying the user intent—the reason behind someone’s search. This approach lets us pinpoint the keywords your target audience is most likely to use to discover plastic surgeons like you.

Segment Your Audience

Do you want to maximize your advertising budget? Then, don’t waste your breath broadcasting to everyone. Social media is most effective when you target specific groups interested in what you offer.

For this reason, we conduct audience segmentation. Doing so allows us to reach the right people with the right message at the right time and place, increasing your chances of converting them into patients.

Use Lots of Social Proof

Of course, you’d want to highlight your extensive qualifications, cutting-edge facilities, and proven track record of unbeatable results in your social media profiles.

Unfortunately, everyone can claim to be something even when they’re not. So, we let your plastic surgery work do the talking and spotlighting through citations, testimonials, and patient reviews.

Collect Contact Information

While social media platforms provide analytics tools, you shouldn’t rely solely on them. After all, social media algorithms or policies can change, potentially wiping out your list of patient leads.

Fortunately, we use proprietary tools to collect and track valuable data, such as phone numbers, ensuring you can reach and engage potential patients regardless of platform changes.

Leverage Influencer Marketing

If you’re starting your SMM venture from scratch, expect the results to be gradual. Think about it. Do you expect to win a race without a robust athletic foundation?

However, no one says you can’t piggyback off of someone. By collaborating with influencers, you can tap into an engaged audience and boost your plastic surgery practice’s social media presence.

Do you want to leverage influencer marketing to grow your plastic surgery practice? Let’s see what we can do. Call 310 879 8003 or email contact@digitalspotlight.com to schedule a no-obligation consultation.

Use Social Media Tools to Help You

We’re not going to sugarcoat it. Hiring a digital marketing agency to spearhead your SMM campaigns is an additional expense many plastic surgeons can’t afford.

So, we understand if you want to take a crack at managing your social media accounts. But unlike many online advertising firms, we won’t discourage you from doing so.

In fact, here’s a tip: Use HubSpot. It offers social media tools to help you manage your profiles, track campaign performance, and start conversations with your desired patients.

Who Is the Most Popular Plastic Surgeon on Social Media?

Popularity on social media can change quickly. But, based on September 2024 metrics, Dr. Anthony Youn is the most prominent plastic surgeon across social networks.

Also known as “America’s holistic plastic surgeon,” Dr. Youn has amassed over eight million followers on TikTok, around two million combined followers on his Meta accounts, and over five million subscribers on YouTube.

Do understand, however, that social media trends come and go and that patient behavior constantly shifts. By leveraging SMM, who knows? You might be crowned the next plastic surgery king of social media.

Plastic Surgery Social Media Agency: Let Digital Spotlight Be Your Guide

Digital marketing agencies, much like plastic surgeons, vary significantly in their skill sets and experience. If you pick the wrong one, you might as well say goodbye to your marketing budget.

Unfortunately, it is challenging to identify the ideal partner among a sea of online marketers vying for attention. What makes a firm the “right one” for your social media needs?

Allow us to make a case for ourselves.

Digital Spotlight Offers a Comprehensive Social Media Marketing Strategy for Plastic Surgeons

We don’t provide off-the-shelf social media solutions. Instead, we craft tailored marketing plans that align with your unique situation—your budget, objectives, and most sought-after patients.

Don’t believe us? Before you sign up—and even before we ask you to invest a dime—we’ll audit your campaigns and give you a marketing strategy so clear that even when you take it elsewhere, it will undoubtedly do the job.

Social Media Paid Advertising

Paid advertising is what it sounds like—a strategy wherein you pay a publisher to display your ads on its platform. It allows you to “cheat” your way to the top of social networks, as it can give you instant results.

However, paid advertising can be a double-edged sword, especially considering it becomes more expensive as competition increases, which is sooner than later in the plastic surgery industry.

Fortunately, we leverage the same advanced data analysis that social media sites use to unlock insights. This inside track allows us to create campaigns that deliver qualified patient leads at an unbeatable acquisition cost.

Social Media Brand Management

What distinguishes you from other plastic surgeons? How do patients see your plastic surgery practice? You won’t find social media success if you don’t manage your brand.

That’s why our digital marketing approach involves reputation management, creating high-quality content, and building valuable relationships with patients.

This process helps control what potential clients can see about your practice online, ensuring your brand communicates your mission, values, and the qualities that make you the right plastic surgeon for them.

We Work Well With Clients

We believe a collaborative partnership is the foundation of a successful SMM campaign. That’s why we keep our clients in the loop on everything we do and why.

If you partner with us, trust that we’ll work closely with you to understand your plastic surgery practice’s unique social media situation and develop a tailored roadmap.

We Show You Results

Unlike some digital marketing agencies that disappear after getting paid, we prioritize transparency and accountability. We’ll keep you updated on our progress, strategies, and the fruits of our labor.

We have nothing to hide. That’s why we’ll do our magic on your social media accounts, giving you a first-hand look at how we constantly optimize your profiles to deliver your desired results.

We Know Social Media

In our 15+ years in the digital marketing game, we’ve managed over 2,000 client campaigns—a significant number for many online advertising companies.

Yet, we’ve managed to maintain a 95.67% client retention rate. Our clients stay with us not because we use lock-in contracts—we don’t—but because we deliver results you wouldn’t get anywhere else.

And that’s possible because we know social media and speak the same language algorithm engineers do—mathematics.

Do you want to learn more about how our data-driven approach can help your plastic surgery practice attract patients on social media and drive them toward your services?

Call 310 879 8003, email contact@digitalspotlight.com, or visit us at 2450 Colorado Avenue, Suite 100E, Santa Monica, CA 90404.


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