The global plastic surgery market is on the rise, with the US leading in 2023 with 7,750 plastic surgeons, followed by Brazil with 6,457, and Japan in third place.
But there’s more. The dermatology market is also rapidly growing worldwide, starting at $1.70 billion in 2024 and jumping to $1.82 billion in 2025. By 2034, it’s expected to soar to around $3.59 billion.
Since the plastic surgery and dermatology markets are set to skyrocket—if you want your practice to thrive, you can’t afford to wait. Now is the time to take action.
Between 2024 and 2034, the demand for minimally invasive treatments is expected to rise, presenting a promising opportunity for growth in the plastic surgery industry.
Patients are also getting savvier, which could contribute to competition among clinics and specialists to heat up.
What does that mean for you?
If you’re a leading plastic surgeon with serious dermatology expertise, referrals alone aren’t going to cut it anymore.
Suppose you want to expand your reach and attract more patients. You need one thing: a powerful online presence.
Here’s the problem: If you’re watching less-qualified competitors dominate Google results, they can easily rake in patient leads, consultations, and booked procedures that should be yours.
Even if you know digital marketing could help, where do you even start?
Chances are, if you’re focused on patient care, you can’t spare time to become a marketing expert—and you shouldn’t have to.
Maybe you’ve already wasted money on so-called specialized “marketing agencies” that promised results.
However, if they only delivered generic campaigns and poor search rankings, that could feel like a major setback.
That’s not enough. You deserve better.
And that’s exactly why we’re here.
We specialize in helping plastic surgeons and dermatology pros like you rise above the noise with targeted online marketing campaigns designed specifically for your practice.
We’ve mastered platforms like Google, Meta (Facebook + Instagram), and TikTok to connect you with patients actively searching for the treatments you offer.
Here’s how we do it:
- Paid ads that actually work: We create laser-focused ad campaigns on Google, Facebook, Instagram, and even Bing to put your practice in front of the right patients—at the exact moment they’re ready to book.
- SEO (search engine optimization) built for surgeons and dermatologists: We fine-tune your website so it ranks at the top for the procedures and treatments you want to be known for. When patients search, they’ll find you first.
- Custom strategy, not cookie-cutter “solutions”: Your plastic surgery practice and dermatology clinic are unique, so your marketing should be, too. We take the time to understand your goals, research your market, and craft a strategy tailored to your specialty and local competition.
The result? More qualified leads. More booked consults. More revenue.
And here’s the best part: No long-term contracts.
Most of our clients have already burned through five to seven agencies before finding us. They stay because we deliver.
And if we don’t meet your expectations? You can walk away, no hard feelings.
Ready to stop losing patients to your competitors? Let’s make sure your expertise gets the visibility (and results) it deserves.
Give us a call at 310 879 8003 or email contact@digitalspotlight.com to get started today.
Marketing Challenges Plastic Surgeons and Dermatologists Face
In a competitive field like plastic surgery and dermatology, marketing isn’t optional—it’s essential. But there are a few obstacles along the way.
For one, you’re a dermatologist, not a marketer, and you shouldn’t have to navigate marketing on your own.
As a plastic surgeon, you’re focused on giving your patients the best care. With consultations and procedures on your plate, marketing probably isn’t at the top of your to-do list.
Good news—we make digital marketing simple so you can focus on what you do best. Our clients, especially surgeons, love that we make SEO and online ads easy to understand (and actually work).
Another hurdle? The digital world is constantly evolving. Some marketing basics still apply, but the game has changed with stricter competition and advanced digital marketing strategies.
That’s why you need a partner who knows how to stay ahead.
We understand how Google and the other platforms rank websites, including healthcare sites, so that you can land the best spots—often for less cost than your competitors.
Ready to dive in? Continue reading to learn more.
Dermatology and Plastic Surgery Marketing 101
If the idea of attracting more patients with effective digital marketing grabs your attention, you’re in for a game-changer.
Let’s explore the essentials of dermatology and plastic surgery marketing and show you exactly how different strategies can be beneficial for your practice.
Build Your Brand
Ranking on the first page of search engine results boosts your brand’s visibility and credibility. When you beat your competitors, it tells prospective patients that your practice is trustworthy and the go-to choice for their dermatology or plastic surgery needs.
Set Your Marketing Budget
Marketing is an investment, and you don’t want to waste money on marketing tactics that won’t meet your goals.
Our goal is to maximize value. With our SEO services, you’ll pay a flat monthly rate. So, as your rankings improve, your cost per lead decreases, even as your website traffic grows.
For paid ads, we take a data-driven approach, constantly testing and refining your campaigns. By analyzing performance, we optimize for higher click–through rates (CTR) and lower costs per click (CPC).
CTR gauges the success of your ad in capturing the attention of users.
Meanwhile, CPC is an ad model in which advertisers are billed based on the number of times visitors click on display ads attached to their websites.
Identify Your Target Market
We help you reach the right patients at the right time by targeting based on demographics, location, and interests—ensuring your budget is used efficiently.
Take cosmetic surgery, for example. Research shows that women comprise the largest share of patients, with those aged 30 to 54 being the most common age group.
Knowing this is key to attracting the people most likely to book your treatments.
Create an Engaging and Search-Optimized Dermatology Clinic or Plastic Surgery Practice Website
Did you know that online users judge a website in just 0.05 seconds? That’s all it takes to make or break a first impression. That means your website design needs to make a strong impact instantly.
A well-constructed and authoritative dermatology or plastic surgery website engages visitors and converts them into patients. Here’s how we make that happen:
- Speed and performance: Google cares about site speed, and so do your visitors. We use Google’s PageSpeed Insights to measure how fast your website loads on desktop and mobile—ensuring a score of 90+ for a seamless browsing experience.
- Mobile usability: We’ll fine-tune everything on your website—viewport settings, text size, and spacing—to make sure it’s easy to use on mobile.
- Link building: Earning links from reputable websites and blogs relevant to your practice helps build trust with users and search engines. We’ll secure high-quality connections in the healthcare space.
Follow Up on Plastic Surgery or Dermatology Leads
Leads are potential patients who interact with your brand in different ways. Following up is key to turning them into loyal patients.
Successful follow-up depends on the speed of your actions. Ideally, you should reach out within 5 to 30 minutes—this increases your chances of conversion and shows you’re attentive and responsive.
You’re all set with the basics—now it’s time to assemble a plan.
Dermatology or Plastic Surgery Marketing Plan
Think of your marketing plan as a roadmap to bringing in new patients. Sure, plenty of templates and best practices are out there, but a cookie-cutter approach won’t get you the best results.
We create a custom marketing plan tailored to your clinic’s unique goals, needs, and growth potential. No guesswork, just a strategy that works for you. Here’s how we do it:
Conduct Regular Market Research
When building your marketing plan, it’s crucial to understand the competitive landscape in the plastic surgery and dermatology industry.
By checking out other dermatology or plastic surgery clinics in your area—what they offer, their pricing, and their marketing strategies—you’ll gain insights on positioning your practice and ensure that it sets you apart.
We can assist with keyword competitor analysis and market research, helping you develop a tactic to outrank competitors for their top-performing keywords.
Review Data
Every marketing campaign has a definition of success. We first ask what a high-quality lead means to you. You set the bar, and we focus on delivering the right leads.
Then, we’ll monitor the performance based on various metrics. The four numbers that count? Leads, cost per lead, total number of consults or sales calls, and cost per consult or sales call.
We keep these front and center in your data reports.
Benefits of Digital Marketing for Plastic Surgeons and Dermatologists
Online healthcare marketing for plastic surgeons and dermatologists is a powerful way to scale your brand and connect with the right patients. Done right, it can transform your practice.
Here are the key benefits you need to know:
Attracting High-Quality Leads
Digital marketing uses innovative strategies to help elevate your medical practice’s online presence.
We use data-driven methods based on Google’s algorithms to help surgeons and dermatologists like you attract high-quality patient leads and stay ahead of the competition.
Converting Leads Into Patients
We offer tailored digital marketing solutions, including SEO, paid advertising, and social media marketing, powered by our math-based approach.
Our goal? To optimize your campaigns so that our lead generation translates into new patients and booked appointments.
Read on to explore how our services can supercharge your online presence:
Digital Marketing Strategies
If your digital presence isn’t strong, you’re missing out on potential patients who are always online. Let’s fix that.
Ready to boost your patient volume and take your practice to the next level? Check out these powerful strategies to jumpstart your online success:
SEO Is a Valuable Tool for Plastic Surgery Practices and Dermatology Clinics
Did you know that search engines drive 93% of all web traffic? That’s why SEO isn’t just helpful—it’s a must.
SEO gets your dermatology or plastic surgery website to the top of search engine results pages (SERPs), bringing in more organic traffic and ensuring prospective patients find you first.
Here’s where it gets exciting—our SEO strategies have generated an additional $130 million in revenue through Google organic rankings.
And the results don’t stop there—79% of our clients rank on the first page for over 400 non-branded keywords. Now, that’s real impact!
Social Media Strategies
Want to try social media marketing to engage with your target audience? Social media platforms like Meta’s Facebook and Instagram offer advertising options to promote your plastic surgery practice or dermatology clinic.
But here’s the challenge: You must adapt quickly to Meta’s ever-changing algorithms.
That’s where we come in. Our actuarial science-trained founders understand the language of Meta’s engineers, giving you an edge over the competition.
By leveraging Meta’s advanced features and in-depth audience analysis, we’ve helped clients generate leads at 30% to 70% lower costs than other methods.
Content Marketing for Plastic Surgeons and Dermatologists
Content marketing is your secret weapon for getting noticed in the digital realm by creating and sharing valuable online material to increase your practice’s visibility.
You can count on our talented team to craft SEO-friendly content.
We analyze your practice to determine the best content to promote it, develop detailed content briefs, and write compelling output that will help you stand out.
Email Marketing for Plastic Surgeons and Dermatologists
Interested in email marketing? It’s your direct line to people who’ve signed up to receive content from you.
We’ll help you craft engaging messages—whether they include expert insights, special offers, or exclusive perks—so you can turn subscribers into loyal patients.
PPC Ads Can Drive Plastic Surgery and Dermatology Leads
Pay-per-click (PPC) ads give your practice instant visibility and precise audience targeting.
Unlike organic marketing, PPC puts you in front of your ideal dermatology and plastic surgery patients faster.
Plus, you only pay when someone clicks on your ad, giving you a shortcut to the top of Google search results and partner sites.
Online Reputation Management: How to Build Yours
Your reputation online could be a deal breaker. How do we say so? In the US, 73% of patients browse online reviews before deciding on a medical provider.
That’s where we step in. We take a strategic, key term-by-key term approach—filling the first page of Google with positive or neutral content for one key term at a time.
Then, we move on to the next step, steadily building and protecting your online reputation.
Where Should Plastic Surgeons and Dermatologists Ask Patients to Leave Reviews?
Patients can share their testimonials on various review platforms, but one of the ideal options is your Google Business Profile (GBP). It’s a free listing highlighting key details about your plastic surgery clinic.
The more positive reviews you get on your GBP, the better you build trust with your target audience and Google.
Want to make the most out of your online reviews? Here’s how:
- Encourage your patients to leave feedback via a direct review link in Google Business Manager.
- Avoid buying reviews or blocking negative ones, as it goes against Google’s rules and can hurt your credibility.
Monitor Your Online Reviews Actively and Respond Appropriately
We can help with monitoring by consistently collecting top-notch reviews with a solid system for effective outreach, tracking, and timely responses.
Plus, we optimize every reply with SEO-focused keywords that boost your online presence.
Let’s get more patients booking with you! Call 310 879 8003 or visit us at 2450 Colorado Avenue, Suite 100E, Santa Monica, California, 90404.
Offline Marketing Strategies
Is offline marketing still worth it in a digital world? Absolutely! A well-rounded offline marketing strategy helps you connect with your entire audience—including those who aren’t always online.
Forge Connections at Local Events
Want to build meaningful relationships with potential patients? Sponsoring local offline events or partnering with community groups offers a chance for face-to-face, in-person interactions, helping you build brand awareness and show you’re invested in the people you serve.
Send Direct Mailers
Believe it or not, traditional mail still gets results! In fact, 84% of marketers say direct mail brings in the highest return on investment (ROI). A well-designed postcard or letter lets you directly reach your target audience, especially those who aren’t active on email.
Host Giveaways
Giveaways can be a fun offline marketing tactic to promote your plastic surgery or dermatology clinic’s services, show appreciation to your patients, and boost brand awareness. For example, you could offer a free treatment to a patient who completed five skin care sessions.
Advertise on Television
TV and video advertising is forecasted to reach a massive $353.91 billion industry in 2025. Local channels offer ad packages where your 15- to 30-second commercial airs a set number of times, helping boost your practice’s visibility—even when there’s no internet connection.
Collaborate With Other Practices and Businesses
Strategic partnerships with the right brands help you tap into new patients and expand your market. Team up for offline events or promotions, and you’ll see better results—it’s a win-win!
Deliver an Excellent Patient Experience
A happy patient—that’s the best marketing strategy. Here are a few examples of how to create positive in-person experiences that will keep patients coming back and spreading the word:
- Effective communication: Show patients they matter by listening attentively, keeping eye contact, and showing you care during face-to-face interactions.
- Convenient scheduling: Keep the booking process simple and hassle-free, whether patients are calling, visiting in person, or scheduling at the office.
Cross-Promote Plastic and Cosmetic Surgery Services
Patients seeking to enhance their appearance are probably interested in different procedures and treatments. You just have to let them know what’s available.
Ensure you’re cross-promoting all your plastic and cosmetic services during in-person consultations, brochures in your clinic, or word-of-mouth at local events so they don’t miss out on something they need.
Create a Referral Program
Another effective offline strategy to boost referrals is setting up an incentive-based referral program for patients, local businesses, or partners.
Offering perks like free treatment add-ons for patients or building a referral partnership with a business like a medical spa drives more leads to your practice.
Convert Callers and Consultations
Dermatology and plastic surgery marketing strategies are about piquing potential patients’ interest and encouraging them to act. But what happens when they call your clinic or visit to consult?
This is where offline marketing comes into play. The way you and your staff handle these in-person or over-the-phone interactions can make all the difference.
Do you and your staff seal the deal or let patients slip away? Ensure you and your team know how to turn calls and consultations into actual patients with booked appointments.
Other Marketing Strategies
Looking for more methods to get your name or message out there? Check out these smart marketing ideas to promote your plastic or cosmetic surgery practice and highlight your dermatology expertise:
Word-of-Mouth Marketing for Plastic Surgeons and Dermatologists
People are far more likely to trust recommendations from family and friends than ads from strangers.
That’s where word-of-mouth marketing (WOMM) comes in.
It happens when people share their experiences with a brand. This could be a friend raving about a product or a casual chat about a service between family members.
SMS Marketing for Plastic Surgeons and Dermatologists
SMS (short message service) marketing is a powerful tool, especially since 97% of US adults have a mobile phone, and 95% of text messages get read (and often replied to) within 3 minutes.
To make the most of it, keep your messages clear, engaging, and valuable so your audience looks forward to receiving them.
Podcasts for Dermatology and Plastic Surgery Marketing
By 2025, over 109 million people in the US will be tuning into podcasts—a huge opportunity to connect with potential patients.
Podcast marketing is a great way to introduce yourself to new patients while boosting your SEO by expanding your online presence on Apple Podcasts, Google Play, and Spotify.
Plus, it strengthens your brand, positioning you as an expert plastic or cosmetic surgeon while giving you full control over your message.
Patient Webinars
More people are turning to online learning because it’s convenient, so why not use it to your advantage?
Host your webinars to educate patients, where you can discuss popular plastic or cosmetic procedures, such as breast augmentation, share before and after photos, and wrap it up by answering questions from the participants.
What to Do Next
Give us a call at 310 879 8003 for a FREE, no-pitch consultation. We’ll explain exactly how much untapped potential is in your Google Ads, Bing Ads, Facebook, Instagram, and SEO campaigns. Let’s talk about growth!
