A recent report published by IBISWorld estimated that the US plastic surgery industry’s revenue reached a staggering $24.3 billion in 2023, propelled by a compound annual growth rate (CAGR) of 4.4% over the preceding five years.

Market saturation and intensifying competition mean that improving your exposure and patient volume requires a digital marketing agency specializing in high-quality, original, relatable, and well-researched content.

In this digital era, extensively researched content is essential to patient decision-making. 

Accurate and relevant information that answers searchers’ questions can direct potential patients toward top plastic surgery practices on Google’s first page.

You might be considering leveraging high-quality online content to increase leads, consultations, and procedure bookings for your practice. What’s frustrating is that while you’re more skilled and experienced than most of your competitors, they’re getting more patients than you.

You might have heard that your contemporaries utilize digital marketing, including content marketing, to promote their practices. However, you need more know-how or time to develop a digital marketing campaign that maximizes the impact of high-value content.

Fortunately, you found us. We can help your practice stand out from the crowd of plastic surgeons through high-quality human-written content backed by extensive research.

Our services, which include high-quality content, provide a lead-focused approach that uses the latest and most effective digital marketing strategies to increase leads, consultations, and procedure bookings.

Entrust your digital marketing campaign to us, and we’ll create keyword-optimized content explaining your practice and services—all built from a thorough audit and analysis of your current situation, goals, and budget.

We combine the data we gather with a substantial library acquired from our previous campaigns. This approach ensures significant increases in leads, consultations, and procedure bookings.

Our method is grounded on a mathematical approach that finds patterns in data. We’ve kept every piece of information from our previous campaigns, and we’ll apply the learning to the strategy we’ll develop for you to increase leads that convert to bookings and procedures.

We understand the unparalleled power of targeted content. Many businesses make the unfortunate mistake of trying to win it all, but if you’re a local service provider, prioritizing content for a local audience makes the most sense.

Google’s spam policy focuses on rewarding high-quality content, so we are committed to ensuring human-written content by using AI content detectors to evaluate our writers’ work closely.

We evaluate our content using AI content detection tools, including Originality.ai, Copyleaks, Crossplag, and Content at Scale. This thoroughness ensures that we create original, engaging, and relatable content, helping you get more leads, consultations, and procedure bookings.

Our years of expertise can help you get better-quality leads and keep your costs low. By comparing real-world performance against our ever-evolving SEO (search engine optimization) models, we detect even the tiniest shifts that lead to long-term SEO results.

Rather than just making grand yet vague promises, we’ll conduct research, analyses, and audits to create a blueprint for marketing success for free before you sign up. This is best for both of us so you don’t waste your money.

Are you ready to take your practice to the next level through original and engaging content? Let’s talk. 

Call us at (+1) 310 879 8003 to book your pitch-free consultation and learn what you can do to boost your lead flow using excellent content that is reliable and relevant to your potential patients.

Benefits of Content Marketing

Content marketing is a strategic approach based on creating accurate and relevant articles, podcasts, videos, and other media to attract and engage potential patients. 

Content marketing can be an effective tool for informing your target audience about what your practice offers, establishing your expertise, promoting brand awareness, and keeping your business top of mind whenever someone needs plastic surgery.

High-quality content supported by effective SEO helps maximize your website’s search engine visibility. By developing helpful and informative content, we can position your practice as an authority in the plastic surgery industry. 

Our marketing services can also make your website, blogs, and videos more visible. We achieve this by peppering your content with target keywords, establishing backlinks to credible sources, and adjusting your site’s architecture to ensure smooth navigation and fast loading speeds.

Understanding Your Audience

Understanding your target audience (potential patients) involves adapting to changes in their preferences or experiences. 

For example, if most are price-sensitive, your content can focus on a value proposition. If potential patients want minimal downtime, your content can focus on noninvasive plastic surgery procedures.

We can help you precisely target your most desired patient groups. We understand the unmatched value of effective SEO on your SERP (search engine results page) rankings, which can affect your website’s visibility, organic traffic (site visitors), and potential conversions.

We’ll conduct in-depth investigations (including advanced segmentation) of your target demographics on Facebook and Instagram. This in-depth analysis will guide us in making better decisions for your campaign.

Our digital marketing strategies will align your website’s inner workings with patients’ searches. We can target 3 to 20 core keywords simultaneously. With our unique ranking technology, you can rank high for as many as 150 derivatives of these keywords on Google’s first page.

Enhancing Content and Staying Updated on Digital Marketing Trends for Plastic Surgeons

We’ll perform content audits, analyzing your site’s existing content from an SEO perspective. Based on the results, we’ll develop SEO-focused guidelines for creating content most relevant to your target demographic.

Our scientifically grounded approach considers the competition in your area and your current online local profile, providing technical details that give you a clear picture of your position.

Our focus on editorial SEO aims to dominate the content marketing niche for the long term. We ensure that all our writers create extensively human-researched and written content.

Digital marketing is a continuously evolving discipline. The following elements are crucial to optimize your campaign and keep your marketing strategy current and effective:

• Voice search optimization: We can optimize your content for conversational keywords and questions. Voice-powered assistants are becoming increasingly popular among potential patients.
• Analytics and performance tracking: We can provide regular review analytics to assess how your content performs on various platforms. We’ll use the insights from these analytics to fine-tune your strategy continuously.

Crafting Quality Content

Not all content is created equal. Mediocre content only fills up space on a page; quality content draws in potential patients and drives traffic to your website.

Through our comprehensive keyword analysis and research, we can develop high-quality content that’s informative, relevant, and relatable using keywords aligned with user intent. 

We’ll also develop and optimize your landing page to ensure that your content provides a compelling offer for would-be patients. We’ll thoroughly make these adjustments to find the version that leads to the most conversions.

Encouraging Engagement

Your content is engaging when your readers, who may be potential patients, respond to it and leave comments. What’s more, they may even share your content with other people, expanding your reach. 

With our “push” strategy, we can attract the attention of potential customers even if they’re not actively seeking your services. This approach includes display ads, email marketing campaigns, and social media ads that “push” the message directly to the target audience.

We also have a “pull” approach that uses social media engagement to provide potential patients with valuable content and experiences that would endear them to your practice.

Embrace Social Media Trends

Understanding social media trends is crucial if you want your practice to keep up with what’s popular in the industry and learn what content will keep your followers engaged. 

Leveraging and embracing the latest content features and formats can help your practice expand its reach and visibility on social media platforms.

Thus, we provide social media marketing services to help leverage your human-written text, images, and videos as highly shareable content, allowing you to engage patients, build brand awareness, and drive traffic toward your plastic surgery practice.

Types of Content Marketing You Should Use on Your Plastic Surgery Website

Our substantial resources and scientific strategies utilize comprehensive content marketing services, all proven to generate more leads and provide significant returns on your investment.

Blog Content

As blogs use the narrative method to make their point, active blogging is especially suited to assuring your would-be patients of your practice’s competence and other unique aspects.

Your plastic surgery practice can benefit from the seasoned writing and editing our blog writing services bring, helping you shine as an industry thought leader.

Before-and-After Photo Galleries

“Before and after” photos are some of the strongest proofs of competence that help build trust in your practice. As plastic surgery almost always deals with exterior problems, using website photo galleries and social media photos allows patients to see the results they expect.

Additionally, potential plastic surgery patients will get a detailed look at your aesthetic sensibilities and skills, which is why images can be just as potent as several positive reviews.

However, note that if you want to use your successful cases as proof of your abilities as a plastic surgeon, you must get the patient’s express consent to post their photos online.

Social Media Posts

Social media presence has a positive influence on your SEO strategy, as Google now considers social media content a more relevant metric than ever before.

We understand and use social media data patterns to your advantage. We’ll leverage Meta’s algorithms while setting up and closely tracking your advertising spending compared to your front- and backend returns.

Combining our knowledge of Meta’s advanced features and our unique audience segmentation analysis, we ultimately target the efficiencies that mean lower costs per lead for you.

Webinars

While face-to-face interactions remain core to doctor-patient interactions, webinars are an increasingly helpful complement to conventional channels. They may even have the potential to become a more prominent avenue of patient education.

Our content marketing offerings can improve the exposure of your blogs, videos, and webinars.

Videos

Video content on your blog, webpage, social media, and platforms like YouTube is essential for building patient trust. 

Relevant, valuable, and authentic content can be leveraged to educate patients and prospects, demonstrate compassion, and increase your brand visibility.

We provide a broad range of video formats that can cover most of your needs. Our PPC (pay-per-click) video ads include bumper, in-stream, discovery, and non-skippable videos.

Emails

As part of the marketing campaign we’ll build for you, email addresses collected from inquiry forms can be used to send regular newsletters highlighting your plastic surgery services to engage existing patients, promote new services and discounts, and attract new patients.

We can help you reach your desired demographics and increase lead volume through diverse formats and precise audience targeting.

Educational Content

Aside from consulting a plastic surgeon, internet-based resources have emerged as a commonly used guide for making decisions and planning treatments. This is why you need an educational content strategy. 

Great educational content can add value to your brand, simplify complicated topics, and provide new information on topics of interest.

In developing your content, we’ll conduct an in-depth probe into your situation, persistent challenges, and the results that would improve your practice. This approach ensures that the human-written content we create for your practice is specifically tailored to your unique problems and needs.

We’ll use the keywords most important to your practice and your patients, taking into consideration predictive traffic.

Testimonials

Patient satisfaction can encourage positive feedback and glowing online testimonials. Commendatory testimonials from past and current patients can speak volumes about your practice to potential patients. 

However, the sad reality is that reviews aren’t always favorable. 

Thus, we provide reputation management services that manage and protect the information seen about your brand and personnel. This approach can offset the harmful effects of negative online reviews.

Raving reviews about your practice can boost your reputation. Positive and sincere feedback published on your website and social media channels is the best source of referrals, giving potential patients a clear view of the quality of your work.

Q&A

A section of your website dedicated to FAQs (frequently asked questions) will help establish your practice as a valuable source of reliable information for patients.

Adding FAQs to your content can also enhance user experience and engagement, as your readers can quickly find the answers on your website.

More importantly, FAQs are beneficial from an SEO content marketing perspective. If someone is searching for the answer to a specific question, and your FAQ section has that question and answer, the page can rank organically. 

Holiday Greetings

Extra spending has become almost inseparable from the holiday spirit. Thus, reaching out to potential patients in their holiday highs might prove effective in growing your conversion rate.

Many people use holiday downtime to catch up on reading and research. This is a good opportunity for your practice to provide educational content that can convince potential patients to schedule their December appointments with you.

Your seasonal content can also set the tone for your patients in the months ahead through advice on how to make the coming year better by becoming healthier and taking care of themselves more.

Giveaways

People usually find it hard to say no to freebies, and this approach represents an opportunity for further client engagement. 

The power of promo may prove enticing for those who tag their contacts under your post or who subscribe to your monthly newsletter. They can be used to launch a new service, celebrate a milestone, or simply show appreciation to your patients. 

Compelling content with fun images, videos, polls, and stories can get patients engaged in the giveaway. 

To further improve brand awareness, you can also offer a discount code or distribute free merchandise, such as T-shirts or coffee mugs.

Motivational Quotes

Patients may also welcome uplifting tidbits and quotes occasionally, as long as these passages reflect the goals of your plastic surgery practice.

Quotes can also bring valuable knowledge and inspiration while reinforcing your expertise as a plastic surgeon.

We’ll ensure that your content is relevant and high-value. With the right content type for target keywords, your website’s enhanced user experience can help your current and potential patients easily find what they need.

Promotional Content

To attract more potential patients to your website, we can highlight details like your walk-in promotions, discount offers, event invites, and announcements of adjusted hours of operation.

This type of content can primarily target those in your immediate vicinity. With our in-depth knowledge of search engine algorithms, our marketing services can improve your practice’s visibility in listings when people use locator keywords like “near me.”

Go Live on Instagram and Facebook

A recent study found that delivering content through live video is optimal for healthcare practitioners who utilize Meta as their preferred platform.

The study also found that having a plastic surgeon as the primary messenger is preferable.

The study further recommended that plastic surgeons in live social media videos focus on aesthetic or disease components without highlighting negative images of disfiguring illnesses. Humor, celebrity mentions, and attractive plastic surgeons may also increase engagement.

Interactive Content

Surveys and quizzes can encourage patient interaction, especially when these polls help patients searching for information understand their plastic surgery options.

Our content marketing approach focuses on developing engaging, informative, and practical content for your target demographics. We can create content for you with specific ROI-focused keywords and ensure that the content is aligned with what most users intend to search for.

Why Use Interactive Content?

By its very nature, interactive content encourages active participation among users, which can increase the time they spend on your website.

Other benefits include:

• Consumer data collection: Users’ interactions with your website provide insights into their preferences and behavior, helping you adapt your messaging and marketing more effectively.
• Lead generation: Interactive content can help generate more leads. For example, you can require users to submit their email addresses and other contact information before viewing their survey results.
• Patient education: Interactive quizzes are well-suited to guiding potential patients through questions about their health, lifestyles, and cosmetic preferences.

Implementing Interactive Content

Plastic surgery practices like yours can consider including the following elements to encourage greater user participation. Doing so can enhance your online presence and offer more robust engagement.

• Plastic procedure timelines guide potential patients through the journey of a specific procedure.
• Interactive “before and after” galleries make results more tangible and keep visitors engaged longer on your site.
• Interactive educational slides are particularly useful for educating patients about their options.
• Virtual consultation schedulers help visitors schedule an online consultation directly by allowing them to select their preferred date and time from available slots.

Plastic Surgery Blog Posts: For Whom?

As we work on your content marketing campaign and your blogs, you can aim for some (or even all) of the following entities to ensure maximum coverage and visibility for your practice.

Health Bloggers

Health bloggers and influencers focus on specific aspects of plastic and cosmetic surgery, such as these procedures’ impact on patients’ health and self-image.

Your well-researched content can help make your procedures more understandable for health bloggers and influencers interested in having a deeper look at the benefits and challenges of plastic surgery.

Medical Blogs

Medical blogs tend to focus on the more intricate technical details of plastic surgery, such as case studies and technological advancements.

Your content, which focuses on user education, can help those who are interested in the latest research and industry trends, including bloggers, practitioners, and medical students.

Hospitals’ Websites

Hospitals offering plastic surgery can utilize the highly informative blog posts on your website to highlight their expertise, facilities, and advanced procedures.

Blogging on hospital websites also helps educate potential patients about pre-operative and post-operative care so they can manage their expectations when having the surgery.

Surgeon’s Personal Blog

Do you want to be more relatable to your potential patients and build a stronger online presence? Consider writing your own blogs.

Surgery blogs are a great way to demystify complex surgical procedures, dispel common misconceptions, and explain topics related to recovery and results.

Surgeon’s Official Website and Clinic Websites

Surgeons who post blogs on their professional websites or clinics aim to educate patients and market their practice to them. 

These official blogs are optimized for higher search engine rankings and include conversion funnel strategies, such as clear calls to action. The website provides detailed guides on various procedures and establishes realistic expectations for prospective clients.

Our content marketing strategy benefits from our thorough understanding of search engine algorithms, which helps us know what’s popular and what’s not at any given moment.

We apply these SEO insights to your campaign so that your practice enjoys the benefits of growth in leads, patients, and consultations.

Plastic Surgery Groups and Centers

Blogs allow plastic surgery groups and centers to highlight their capabilities, advanced facilities, and unique amenities.

The collaborative nature of these groups means that blog posts focus on the advantages their collective expertise and knowledge base provide.

This approach is inherent to our marketing efforts. To highlight your unique selling points, we can identify the keywords most associated with positive and neutral reviews of your practice, and we do the same for every other key term to further enhance your first-page reputation in Google.

Plastic Surgery Blog Ideas

Here are some widely discussed blog topics that can help draw in more traffic for your website, with each topic phrased in question form as a writing prompt.

• What is the most popular plastic surgery procedure? Is there more than one way to perform this procedure?
• What are the top questions you should ask your surgeon before your procedure? Should you even go forward with your surgery?
• What are the types of anesthesia used in plastic surgery? Can adverse reactions arise from any of these types of anesthesia?
• What do patients need to do after breast augmentation? Is post-operative recovery a prolonged affair, or do breast implant incisions heal relatively quickly?
• Does the patient need a lift, an augmentation, or both? In what cases would both usually be performed on the same patient?
• Is surgery the only way to correct a double chin? How does a double chin happen in the first place?
• How important is compression after plastic surgery? What will happen to the surgical area if the surgeon doesn’t apply compression?
• How long does skin sensation recover after plastic surgery? Does all skin in the surgical area recover feeling eventually, or will the deadened sensation affect some sections permanently?
• What should a patient eat and drink post-surgery? Is there any meal regimen that can speed up the patient’s healing?

Other Social Media Tips to Help Plastic Surgeons

Our digital marketing offerings can effectively promote your high-quality content on platforms like Facebook, X (formerly called Twitter), and LinkedIn.

Here is a sampling of what our social media services can do for your website and content.

Choose the Right Social Media Platforms for You as a Plastic Surgeon

In developing your marketing campaign, our approach is rooted in thorough research to ensure that your strategy in your platform of choice will effectively increase your exposure, thus cultivating more leads, patients, and procedure bookings at the lowest possible cost.

Different social media platforms have their unique advantages.

Facebook

Facebook is undefeated in terms of reaching the broadest possible audience, with approximately 2.9 billion monthly active users worldwide.

Aside from the most populous user base, Facebook’s audience spans many demographics. An estimated 24.2% of the platform’s users in the United States are between 25 and 34 years old, while 19% are between 35 and 44 years old.

Nearly two out of five users are older than 45. Considering that Gen X and elder millennials are the main drivers of plastic surgery market activity in the US, maximizing your Facebook presence makes sense from a marketing perspective.

Instagram

With its Stories and Live Events functions, Instagram is uniquely suited to showing audiences that you’re more than just a cold medical practice.

Instagram Stories are a great way to show the world what goes on behind the curtain and highlight the real people working for you. At the same time, Live Events give you the means to interact actively with your audience. 

Essentially, you are the content, and this platform can showcase you at your most authentic.

YouTube

As a video-focused platform, YouTube boasts unparalleled visitor volume, with approximately 122 million daily users watching more than 5 billion videos daily.

Surveys showed that nearly seven in 10 YouTube users claim that videos help them make their purchasing decisions. Thus, marketing through this platform is crucial for any medical practice looking to increase patient volume and procedure bookings.

Social Media User-Generated Content

User-generated content (UGC) is original content related to a product or service created not by the brand but by unaffiliated individuals. UGC includes videos, podcasts, reviews, blog posts, and social media updates.

UGC is an increasingly important content type. Research shows that around 60% of consumers admit that content from a friend or family member influences their purchase decisions.

What does this mean for your practice? Inviting your current patients to provide their UGC that highlights your practice’s successful outcomes can convince prospective patients to engage with you.

Video Is a Super Popular Social Media Idea for Plastic Surgeons

Some patients may prefer to receive information about your practice and services in video form. Thus, video marketing campaigns have immense potential to reach potential patients, especially those watching videos on YouTube. 

We provide video content in the following formats.

• In-stream ads: They appear before, during, or after a video, and they can be skipped after five seconds.
• Non-skippable videos: They showcase your entire message and cannot be skipped.
• Bumper ads: They’re usually up to six seconds long and cannot be skipped.
• Discovery videos: They appear as sponsored results when potential patients search for content on the internet.

How Plastic Surgery Demographics Impact Marketing

Gen Xers and elder millennials are the main drivers of cosmetic and plastic surgery market activity. In 2023 alone, this combined group accounted for 45% of all liposuction procedures, 50% of tummy tucks (abdominoplasty), 48% of botox injections, and 52% of hyaluronic acid fillers.

So, how do we leverage this data? Our marketing services include deep dives into Meta’s data about your customers and your target demographics. 

These insights and our advanced audience segmentation help us make better decisions about your campaign and get your message to the right people.

Social Media Tools to Help You

Social media allows your plastic surgery practice to reach prospective patients more directly. While these platforms might not directly improve SEO rankings, social media engagement can still significantly affect your online presence and your campaign performance. 

By observing which ads or blogs receive more likes, we can determine the most successful key terms and adjust our strategy to your potential patients’ interests.

How to Market a Plastic Surgery Practice

Digital Spotlight provides effective online marketing strategies backed by 15+ years of extensive experience working with clients across 355 niches, including plastic surgery. 

Our mathematician founders are masters at finding patterns in data, pushing your plastic surgery marketing campaign to the next level.

By comparing real-world performance against the patterns predicted by our SEO models, we uncover even the most minute shifts in the plastic surgery SEO landscape that can lead to long-term results.

These changes are so subtle that many other surgeon SEO agencies are often unable to detect them.

We test any changes we identify to confirm whether the shift is significant enough to be deployed to your plastic surgery campaign. If it is, the change is added to the checks we perform for your campaign monthly.

Our SEO technical audits also help your website avoid Google penalties, such as those resulting from thin or duplicate content, indexing and crawlability issues, faulty redirects, and slow page loading speeds.

Additionally, we provide a formidable competitive edge in paid ads because, as a Google Premier Partner, we’re among the first to hear about Google’s new features. We can test these updates so you can gain an advantage before other practitioners even know about them.

Other Plastic Surgery Marketing Ideas

Our marketing services include more than creating high-quality content for plastic and cosmetic surgeons. 

We operate with a suite of powerful resources and approaches proven to generate patient volume and improve your return on investment significantly, such as the following:

Create a Holistic Digital Marketing Strategy

Our comprehensive marketing packages cover every facet of online marketing, including interactive websites, social media platforms, and paid advertising. 

Your plastic surgery practice can benefit from our results-oriented approach backed by extensive know-how and numbers-driven strategies.

Build a Website for Your Plastic Surgery Practice

Your website’s quality and content will significantly influence your potential patients’ experience and decision to engage with your practice. Our marketing and optimization services will ensure that your website puts your best foot forward.

To boost your website’s presentation, usability, and online visibility, our audits of your site will include the following elements:

• Content presentation and structure: We optimize title tags, meta descriptions, and heading tags and avoid thin or duplicate content to ensure that your website provides engaging and relevant information.
• Mobile optimization: We ensure mobile-first indexing and optimize mobile pages and sitemaps to accommodate searches made through mobile web access.
• Navigation and accessibility: To make the site more accessible and easier to navigate, we implement the following:

• Breadcrumb navigation – This secondary navigation aid helps users keep track of their location on an interface or website. 
• Hypertext markup language or HTML-coded links – These are tags that define the relationship between the current document and an external resource.
• No reliance on JavaScript or frames – Modern design languages like CSS (Cascading Style Sheets) can handle a lot of things that used to require JavaScript or frames.
• Proper handling of 404 and 403 errors – These are HTTP codes that refer to missing files (404) and forbidden access (403).

• Security: We ensure that Google penalties, security issues, or server errors don’t affect user safety and trust. We also ensure that your site has a properly installed secure sockets layer (SSL) certificate, which is vital for security and trust.
• SEO and technical health: To improve your patients’ user experience, we ensure correct redirects, canonical tags (HTML code that helps search engines determine the main version of a page), and robot meta directives (guidance for search engines on how to crawl and index your website) and avoid duplicate content.

Canonical tags are HTML codes that help search engines determine the main version of a page. Robot meta directives guide search engines on how to crawl and index your website.

• Sitemaps and robots.txt: We check if sitemaps and robots.txt files are properly updated and error-free to facilitate smooth navigation for both users and search engines. Robots.txt files tell search engines what site URLs the crawler can access.
• Speed and performance: We monitor server uptime, TTFB (time to first byte), and page speed scores to ensure a smooth browsing experience.

TTFB is the time between the request for a resource and when the first byte of response begins to arrive. Meanwhile, Google considers a score of 90 or above good.

Use Pay-per-Click (PPC) and Search Engine Marketing (SEM)

Our PPC strategy can provide your campaign with in-depth research, analysis, and audits, allowing us to pinpoint your most valuable audience (potential patients), research effective keyword options that matter to you, and write high-value ad copy that promotes your practice.

At the same time, our SEM approach ensures that your practice is associated with crucial search terms. Through our in-depth keyword research, we can develop search engine ads that appear prominently in the SERPs, targeting prospects most likely to seek out your plastic surgery services.

We also use data exclusive to the upper echelon of Google’s partners. This level of access ensures that the strategy we’ll develop for you is based on fresh information straight from the source.

We’ll continuously test, adjust, and maintain your ads so that we can pinpoint any growth opportunities right away. This will give you instant traction and maximize your investment.

Use Google’s Local Service Ads to Get More Plastic Surgery Leads

With our extensive knowledge of search engine algorithms, our local SEO services help your practice become more visible in listings when people use geo-dependent terms like “plastic surgery near me.”

Our on-page SEO approach will ensure your website aligns with local search intent.

Make Your Plastic Surgery Advertising Stand Out With a Unique Selling Point

We provide advanced statistical analysis, comprehensive data modeling, and multi-variant testing to highlight your practice’s unique selling points.

This approach ensures more leads and consultations at a lower cost than what your competition will end up spending for services of comparable quality.

Our digital marketing services are geared to help you communicate your value proposition—that is, why you’re the best choice for people looking for their next plastic surgery appointment.

Co-market With a Relevant Practice

Launching your marketing strategy with a related practice can help potential clients reach you even faster.

Our reputation management services will benefit your networking and collaborative efforts. They address the impact of harmful web properties linked to essential keywords and highlight recommendations for your practice.

Send Out Direct Mailers to Get More Plastic Surgery Leads

Direct mail marketing can provide more targeted results than other traditional channels like radio, TV, billboards, and newspaper ads. 

However, the digital age has shifted the pendulum towards online marketing as an accessible and cost-effective option for plastic surgeons.

While traditional advertising is gravely limited in terms of targeted ads and messages, digital marketing can help your practice reach your most desired audience at a much lower cost.

Increase Referrals to Get More Plastic Surgery Leads

Consistent marketing can help keep your practice top-of-mind by re-engaging previous patients. This approach can encourage previous patients to return or refer others to you.

Our Google remarketing services can incorporate eye-catching images, videos, and animations to cultivate referrals, which can help bring in patients who would otherwise be unaware of your campaign.

Our retargeting services help keep your brand in front of your patients. They might not click right away, but they’ll go to your website when ready.

More importantly, this view-through conversion will cost you nothing. That’s free engagement for your practice!

How to Get More Plastic Surgery Leads at Conferences

Conferences are simultaneously a learning experience for your practice, a chance to secure more leads, and an opportunity to scope out the competition and the industry.

Effective branding is a must in attending such events, especially when it’s cohesive across your official marketing materials like brochures and business cards.

We understand that visual appeal is a core component of marketing success, which is why we’ll ensure that the branding elements of your campaign are unified and specifically aimed at addressing your potential audiences’ concerns.

Start Local SEO

Since every search engine query has multiple possible answers, users tend not to look beyond page one of Google results. Page one is still the most coveted and critical for search results.

Our local SEO services aim to help your website establish a desirable rank in search engine results for your area. Our keyword strategy prioritizes location-oriented targeting over general targeting. 

Still, we won’t stop optimizing your site for general key terms. Our field-tested keyword analysis process and tools have led to highly targeted client traffic.

We take pride in our mathematical prowess, thorough research, and methodical approach that ensures high organic (non-paid) search results at the city and state levels.

Offer a Free Consultation

While many patients do some research before scheduling their appointments with your practice, there is no guarantee that their information will be helpful or practical. Worse, the information they get may be misleading, resulting in unrealistic expectations.  

This is where a free consultation enters the picture, as it’s a powerful tool for patient education. Aside from ensuring that the patient’s knowledge is correct and up-to-date, a free consultation helps build the patient’s trust, further bolstering your practice’s reputation.

Start a Loyalty Program

Loyalty programs reward your most enduring clients and encourage them to refer more people to your practice.  

Your high-quality services and our referral marketing can substantially benefit your practice, especially considering that an estimated 92% of consumers are willing to trust word-of-mouth (WOM) marketing and user-generated content (UGC) more than traditional brand advertising.

Throw an Event

Hosting an event can draw attention to your practice, improve your visibility, and build stronger relationships with your patients. 

Special community events can give you the opportunity to highlight and celebrate inspiring patient success stories and promote the life-changing transformations your patients have achieved through the plastic surgery you performed.

After all, serving as a pillar of your community and cementing your presence as both a citizen and a professional will do wonders for your practice’s local reputation.

Hire a Marketing Agency That Specializes in Helping Plastic Surgeons

With more than 15 years of experience in the digital marketing space, Digital Spotlight ensures unparalleled advertising success.

Our content development services and digital strategies have helped more than 2,103 clients, many in the medical field, achieve their marketing goals.

Our approach is straightforward: We first understand your business and goals, as we aren’t here to “just sell” you a service.

We do not believe in “guarantees,” as our in-depth understanding of digital advertising has taught us that too many variables affect online visibility. Instead, we provide “results”—the only reason you need to begin working with us for your next marketing campaign.

How to Measure Success and Optimizing ROI in Content Marketing for Plastic Surgeons

As your campaign progresses, we’ll provide monthly reports to keep you appraised of what’s happening with your website.

We provide the Looker Studio Report, which shows your site’s visibility and traffic in Google Search Console. This platform outlines an in-depth account of your progress in easy-to-read, easy-to-share, and fully customizable dashboards.

Do you want to measure your success and improve your content marketing ROI but don’t know how or where to begin? We’ve got you covered!

 Here’s how we can help you track your marketing efforts’ performance and optimize for return on investment.

Define Clear KPIs (Key Performance Indicators)

Our marketing services can improve critical website KPIs like website traffic, engagement (comments, likes, and shares) rates, lead generation, and conversion rates (inquiries and consultation bookings), boosting your practice’s bottom line.

Utilize Analytics Tools

We use Google Analytics for website analytics, and this level of integration involves Google collecting user IP addresses and usage data.

We can help you set up Google Analytics when needed. We can also audit Google Analytics and the associated implementations to ensure that the data is accurate and trustworthy.

Conduct A/B Testing

We ensure that we convey the correct message to the correct audience (prospective patients) on the correct part of your site. We test these variables in multiple combinations to find the most effective version at the lowest cost of acquisition.

Our long experience has given us a deep understanding of several business niches through over a decade of testing, experimentation, and optimization.

Calculate ROI

When done correctly, content marketing and SEO provide strong medium- to long-term returns on investment. Your ROI shows whether your advertising dollars are being used wisely.

Working with technical specialists like Digital Spotlight can significantly improve your probability of gaining compounded returns with steadily falling marketing costs.

We charge a flat monthly fee for our services, so even as your website climbs the rankings and becomes more valuable, acquisition costs for new leads drop.

Once we have your campaign data, we can plug it into the following formulas:

• [(Revenue from organic conversions – SEO campaign cost) / SEO campaign cost] * 100%

• [(Organic traffic increase % – cost % ) / cost %] * 100%

The results of these calculations give us a tangible ROI percentage, showcasing your return on your investment in our services.

Regular Reviews and Strategy Updates

We’ll regularly provide detailed reports on your campaign’s performance. Knowing where you are at any given moment will give us precious insight into how to adjust your strategy as needed.

We can maximize the impact of our services to help you get the leads and engagement you seek. We ensure that every ad dollar you spend is worth it.

Things Plastic Surgeons Should Avoid When Creating Content

The following mistakes tend to yield low-value content and negative user experiences that can, in many cases, harm your website’s credibility.

• Disregarding the website’s user experience design
• Using generic or overused content
• Ignoring SEO best practices
• Insufficient relevant context
• Lack of proofreading before publishing
• Lack of working links within the website
• Not promoting content on social media
• Not responding to feedback
• Overusing keywords (keyword stuffing)
• Using stock photos or videos

FAQ

1. What is plastic surgery marketing?

Plastic surgery marketing involves strategies that plastic and cosmetic surgery practices use to attract new patients and increase public awareness of their medical offerings.

2. As a surgeon, how personal should my blog posts be?

In your capacity as a medical professional, a blog primarily serves as an insightful resource for laypersons and medical field professionals.

Maintaining a professional air will give you credibility when educating patients. Still, a touch of personableness, warm sincerity, and empathy are essential when discussing delicate procedures.

3. Can blogging help plastic surgery clinics attract more patients?

Yes. Blogs represent an ideal opportunity to showcase your niche, services, and expertise, enhancing your credibility as a medical practitioner.

4. How often should I update my plastic surgery blog?

The sweet spot for ensuring consistency is at least once a week when you focus on creating new content and updating old content.

5. Is it important to discuss the risks of plastic surgery in blog posts?

Yes. A core component of patient education is providing a balanced view by enlightening patients on the benefits and risks involved in every procedure.

6. Who is the target market for plastic surgery?

Women remain the most significant target demographic, representing approximately 90% of all plastic and cosmetic procedures.

7. What should you tell work when having plastic surgery?

You don’t have to reveal your upcoming plastic surgery to anyone at work if you don’t want to. You may tell your superior that you’re having minor surgery. If pressed for more details, you can say that it’s personal and you’d rather not disclose the reason.