Dominate the Competition Online With Ambulatory Surgery Center Marketing

Ambulatory surgery centers (ASCs) are transforming healthcare, with over 6,000 centers already operating in 2024. And in the next five years, that number’s expected to soar even higher.

As more centers open, the competition keeps getting fierce. Now is the perfect time to stand out and make a lasting impact in the dynamic ASC market.

Imagine this: Your ambulatory surgery center is one of the top medical facilities in the US. Yet, when potential patients search online for the services your ASC excels at, your website doesn’t get the visibility it deserves. Frustrating, isn’t it? 

You know that digital marketing can boost your ASC website’s online visibility. It can help your business land on the first page of search engine results, bringing in more nonreferral patients, consultations, and scheduled appointments. 

Maybe you’ve tried working with a few digital marketing agencies before, hoping they’d help your healthcare website climb the ranks. However, you only ended up feeling disappointed and frustrated after exceeding your budget with their so-called digital agencies’ ineffective campaigns. 

What if there was a proven online marketing strategy tailored to your ambulatory surgery center? 

You believe in your ASC’s potential to thrive. And we do, too! With the right digital marketing partner, you can achieve the online visibility your center deserves and reach more patients than ever before.

Our agency can make it happen. We use cutting-edge data analysis techniques and speak the same language—math—as industry giants Google, Meta, and TikTok to supercharge our digital marketing campaigns.

With 20+ years of experience, we’ve helped clients—especially surgeons—reach more patients. From SEO and Google Ads to social media campaigns on platforms like Facebook, Instagram, and TikTok, we use proven strategies tailored to the healthcare industry.  

Our deep focus on research and analytics has led us to build an extensive dataset. We have invested millions in advertising for over 2,011 businesses across different niches. 

Thanks to our math-driven, data-focused approach, we consistently ensure our clients’ websites appear in the top 10 search engine results, boosting their online visibility and long-term success.

Many of our best clients come to us from referrals or after working with multiple digital marketing agencies. They stay with us—without being locked into contracts—because they experience impressive results, clear communication, and comprehensive reporting. 

We pride ourselves on delivering more qualified leads, which lower future acquisition costs and generate higher return on investment (ROI).

But here’s the best part: We’re not just here to sell you services; we’re here to partner with you. Your goals and metrics are our priority, and we take the time to listen and understand your vision for your ambulatory surgery center.

Let’s embark on this journey together and make your ambulatory surgery center stand out!

Ready to take the next step in growing your ASC? Book your free consultation—without the sales pitch. Call 310 879 8003 or email contact@digitalspotlight.com. 

Why Market Your ASC?

The #1 reason to market your ambulatory surgical center is to connect with your target audience where they already spend their time—online. 

How do we know this? Here’s the scoop: as of October 2024, 5.52 billion people worldwide (that’s 67.5% of the total global population) were using the internet.

To stand out online as a top-notch ASC delivering quality care, you must have a strong digital presence. Patients want assurance that they’re choosing the best center, and an engaging online platform is your chance to shine.  

We offer an effective marketing strategy with robust tools and resources to boost sales and maximize ROI, keeping your ASC relevant and thriving in a competitive landscape.

What Are Ambulatory Surgery Centers (ASCs)?

Ambulatory surgery centers are specialized healthcare facilities designed for patients who need same-day surgical care, from diagnostic to preventive procedures.

ASCs come in two main types, each serving different patient needs:

• Single-specialty ASCs focus on one medical discipline. For example, you might find a center dedicated exclusively to orthopedic surgery, pain management, or plastic surgery.
• Multi-specialty ASCs offer broader healthcare services, combining two or more specialties. For instance, you might see centers offering two specialties: ophthalmology and plastic surgery, or even three specialties: orthopedics, pain management, and plastic surgery.

Most ASCs treat Medicare patients, so they must meet Medicare standards for quality and safety. The centers must also get approval from the federal government, guaranteeing that patients receive trusted care.

ASCs provide a convenient alternative for Americans to get hospital-based outpatient procedures without compromising quality or results.

What sets ASCs apart is their focus on specific procedures, which allows them to hone their expertise on what matters most: a positive patient experience. With a strong record of safety and successful outcomes, ASCs deliver care based on each patient’s needs.

Digital Marketing Ideas for Ambulatory Surgery Centers

Since 2002, we’ve been dedicated to helping practices attract more patients through smart SEO and targeted Google Ads. 

But we don’t stop there—our expertise includes creating impactful digital marketing strategies with customized Facebook and Instagram ads designed to promote surgeons.

SEO and Website Optimization

Search engine optimization (SEO) involves optimizing your website to increase its online visibility, making it easier for potential patients to find your ambulatory surgery center. 

With effective SEO, we can secure top ranking for searches like “outpatient surgery centers in Los Angeles,” placing your center exactly where patients are looking. 

Here’s how we do it:

• Keyword universe analysis: We’ll conduct deep keyword research on the healthcare industry and your surgical services, pulling insights from sources like Google Search Console, competitor rankings, and top keyword tools.
• Strategic keyword integration: We’ll apply targeted keywords throughout your content to make it as relevant as possible.
• Site structure updates: We’ll use well-structured sitemaps, a hypertext markup language (HTML), and extended markup language (XML) and ensure the proper setup of robots.txt files to guide search engines on which web pages to crawl.
• Page speed optimization: We’ll ensure your website loads faster and delivers a smooth user experience by using Google’s PageSpeed Insights. This tool checks how quickly a webpage loads and reviews its content to suggest improvements.
• Content creation: We’ll publish relevant, high-quality content that keeps your site engaging and authoritative.
• Mobile responsiveness: We’ll ensure your site works seamlessly on any mobile device.
• Internal linking: We’ll optimize your internal links to enhance navigation and link equity. Plus, we’ll update any links pointing to non-indexable pages, improve anchor text (clickable text linking to another page), and enhance crawl depth.
• Backlink strategy: We’ll contact reputable sources such as local businesses, newspapers, and blogs to build high-quality backlinks that boost your site’s authority and local relevance.
• Website clean up: We’ll eliminate thin or duplicate content pages and guarantee no hidden text affects your site performance.

With these tactics, your ASC will rank high in search engine results pages (SERP), attracting more patients, consultations, and booking procedures.

Online Ads (PPC)

Paid ads, or pay-per-click (PPC), instantly position your website on the first page of search results for your target keywords, giving you immediate visibility. 

If you want your ambulatory surgery center to appear above competitors, paid ads are the way to go. This strategy will elevate web traffic, improve credibility, and fill your appointment calendar.

We specialize in creating paid ads on search engines like Google and Microsoft Bing, and social media platforms like Meta’s Facebook and Instagram. 

We think about where your potential patients are searching and when they’re most likely to schedule a procedure. We’ll ensure your ads are in the right place at the right time.

Check out a real success story from our client, Dr. Jordan Rihani of the Facial Plastic Surgery Institute:

Dr. Rihani came to us with a clear goal: to attract more patients seeking facial plastic surgery in Fort Worth. Initially, his website and ads weren’t generating the leads he needed. 

We stepped in to optimize his Google Ads, boosting his practice’s online visibility, refining the ad campaigns to lower costs, and significantly improving conversions.

Here are the results of our PPC campaign:

Paid ads results:

• Conversions: Skyrocketed from 5 to 40, marking an incredible 700% increase.
• Clickthrough Rate (CTR): Soared from 4.05% to 6.95%, a stunning 72% boost.
• Conversion Rate: Jumped from 1.77% to 4.65%, showcasing a remarkable 163% improvement.

We’ve seen excellent results with our paid ads campaign— traffic, engagement, and conversions have all reached new heights. Our strategy has made a significant impact on Dr. Rihani’s website.

Social Media Campaigns

Want to tap into social media? You can count on us. With our dynamic social media marketing, we can run laser-focused campaigns that draw potential patients to your ambulatory surgery center.

For example, through Facebook and Instagram ads, we’ll connect with Meta users who share the same demographics and behaviors as your ideal patients. 

By growing your ASC’s social media presence, we can help you stand out, earn recognition, and give potential patients the confidence to choose your ASC as their go-to reputable healthcare provider.

Reviews and Local Business Listings

Before a potential patient decides to visit your ambulatory surgery center, they’ll probably check out your online reviews to gauge patient satisfaction, trustworthiness, and commitment to safety. 

Did you know that nearly 73% of patients rely on online reviews to pick a healthcare provider? 

That means reviews and testimonials shape how potential patients perceive you and influence their decisions. 

That’s where we come in. We offer review and response management, crafting optimized, keyword-rich replies that build trust and enhance your SEO.

In addition, local business listings, like Google Business Profile (GBP), help your ambulatory surgery center stand out across digital directories.

GBP lets prospective patients easily discover the essential information about your facility—including its NAP (name, address, phone number), operating hours, photos and videos, and customer reviews—all in one place.

Don’t have a GBP yet? No worries, we can help set it up for you. Plus, we’ll continuously monitor your GBP to ensure all details stay accurate and consistent for new and existing profiles. 

Email and Newsletter Campaigns

Are you interested in email marketing? It’s an excellent communication method with new, existing, and former patients. By sending promotional invites, we can inform them about what’s happening at your ambulatory surgery center. 

We make it easy for visitors to subscribe to your emails and newsletter by adding clear calls to action (CTA) like “Sign up” or “Register.” 

Email and newsletter campaigns can increase your ASC’s scheduling rates and build brand recognition. Here are a few ideas to get started:

• Share helpful pain management tips for postoperative patients
• Include news about any exciting new partnerships
• Announce upcoming events at your ambulatory surgery center

These simple updates keep your patients engaged while giving your ASC a friendly, approachable vibe.

Creating a Marketing Strategy

Stay ahead of the competition and drive tangible business results—these goals are our top priority. Whatever your big-picture ambitions, real success in ASC marketing starts with a strategic, growth-driven roadmap.

Planning for Success

Every business is unique, so we tailor strategies, tactics, and budgets to fit your needs. Here’s how we can set your ASC up for success:

• Personalized consultation: We start by listening to you to understand your specific goals and challenges.
• Website audit: We conduct a thorough initial audit to evaluate your current search rankings and online presence.
• Customized marketing strategy: We use in-depth market research and competitor analysis to craft a plan that’s made just for you. 
• Implementation and monitoring: As we execute the plan, we track your website’s performance—metrics like traffic, user behavior, and conversion rates—through tools like Google Analytics.
• Transparent reporting: Each month, we’ll provide analytics reports via Looker Studio, a tool for creating intuitive, visually clear data presentations.

Setting a Results-Driven Marketing Budget

We aim to drive value while keeping costs low. With our SEO services, you’ll pay flat monthly pricing—meaning that as your rankings rise, your cost per lead drops, even as your website grows.

For paid ads, we constantly test and refine your campaigns. By analyzing the data, we optimize our strategy to boost clickthrough rates and reduce your costs per click for better ROI.

Patient Marketing Ideas for Ambulatory Surgery Centers

Your patients can be your strongest advocates. Want to turn them into powerful supporters for your ASC? Discover how to harness word-of-mouth marketing and patient surveys effectively below.

Referral Programs and Strategies

Referrals are one of the easiest and most dependable ways to bring in a steady stream of patients. You can ask physicians or your current patients if they’d be willing to recommend your ambulatory surgery center. You might want to offer some incentives and rewards to motivate them.

 Once you start getting those referrals, you’ll see a consistent flow of new patients coming your way. 

Post-Visit Surveys

Post-visit surveys can help gather valuable feedback while the experience remains fresh in your patients’ minds. These surveys give insights to improve your surgery center’s operation and show your patients that you care about their experience. 

By listening to your patients’ feedback and enhancing their experience, you can boost retention rates and establish lasting relationships with your patients.

Traditional Marketing Ideas for Ambulatory Surgery Centers

While digital marketing gets much attention, traditional methods can still make a huge impact. 

Check out some “old but gold” ways to boost your ASC awareness in the community and reach your ambulatory surgery center market: 

Traditional Ads (Radio and Billboards)

Did you know that even with the rise of podcasts and music streaming, American adults still spend much of their listening time on the radio? In fact, radio accounts for 67% of ad-supported listening.

Running radio ads can improve your brand recognition so potential patients remember your name when they need surgery. Just weigh the costs and benefits to maximize your investment. 

Don’t forget billboards. They’re an effective way to increase your brand’s visibility. 

Here’s an interesting statistic: 65% of people take action—like visiting a website or searching online—after spotting a digital billboard.

The more people recognize your name, the more likely they are to choose your ASC for their next operation. Get your ASC’s name out there so everyone can see it. 

Local Event Sponsorships

How about sponsoring a local event? It can raise awareness about your ASC and show your commitment to the community. Events like local sports games, charity runs, live music shows, festivals, and school webinars can help build meaningful connections. 

Partnerships With Local Businesses

Looking for other ways to get your ASC noticed? Try collaborations with local businesses to increase exposure and attract new patients. Partner with nearby healthcare organizations, like physical therapy centers, to exchange patient referrals. 

It’s a win-win that strengthens community ties while expanding your surgery center. 

Educational Resources Provided to the Community or Online

Showcasing your top-tier ambulatory surgery center and advanced medical devices builds credibility, but in what way can you tell the audience? 

Our content marketing service can help you do just that! By sharing educational content, such as blogs on relevant topics, you can become a trusted authority. 

We create informative, research-backed, engaging blogs and articles to promote your center, boost your reputation, and drive more conversions.

What Makes Digital Spotlight Different?

We give our clients the competitive advantage to outpace the competition. Wondering how? 

Here are seven reasons why we’re the digital marketing agency you’ve been looking for:

1. Focus on your goals: We prioritize understanding your challenges and objectives, not just selling our services.
2. Trusted credentials: We’re a Google Premier Partner, the highest standard Google awards to top-performing agencies. 
3. Practical Insights: We provide a free, no-obligation analysis of your current strategy with actionable recommendations, proving our expertise immediately.
4. Proven Client Success: Our clients, including the best surgeons, have achieved incredible results and love working with us.
5. Confidence in results: We constantly deliver exceptional ROI and don’t require long-term contracts. Our clients stick with us because they see real results.
6. Unique expertise: Our math-loving founders and researchers specialize in data pattern recognition, and they apply this expertise to enhance our digital marketing campaigns.
7. Cutting-edge innovation: Our research has been featured in VentureBeat, a top tech publication offering business leaders insights. It showcases our leadership in search, social, and online marketing.

These qualities highlight our agency’s proven expertise in digital marketing. So why wait? 

Let’s start today and drive valuable results for your ambulatory surgery center. Email us at contact@digitalspotlight.com or call 310 879 8003. 

Some Tips on Getting Started

Ready to begin your journey in healthcare marketing? Don’t worry! We’re here to lead the way. 

Our comprehensive auditing process will help you determine how your ambulatory surgery center can benefit from our digital marketing services, and that’s just the start. 

We research and analyze your website, including your competition, industry trends, and current online presence, to craft a tailored, actionable plan. We check everything to ensure the strategy we develop is on point.

Customized Marketing for ASCs

We get it—every practice is one-of-a-kind. That’s why we customize our approach to align with your goals and pinpoint the best strategies to attract high-quality leads to your ASC.

Grow Your Ambulatory Surgery Center With Digital Spotlight

We take a proven, data-anchored approach to digital marketing that drives meaningful growth for your ambulatory surgery center. We partner with clients we can truly support, ensuring every campaign leads to measurable results.

But don’t just take our word for it—take a look at Dr. Zoumalan’s feedback on his experience working with us:

Book a free consultation today and discover how our cutting-edge search and social marketing strategies can take your practice to new heights, just like we’ve done for countless surgeons.

FAQs

1. Do I need medical office online marketing?

Yes. Here are some reasons why your medical office should enter digital marketing: 

• Patients are online: More people turn to the internet to find answers to medical queries and discover healthcare options. Don’t miss out on this chance to connect with them.
• Cost-effective marketing: Digital marketing offers budget-friendly options to promote your medical office without breaking the bank.
• Direct engagement: It’s easier to reach and interact with your target audience directly, allowing you to build trust and long-term relationships.

Embrace digital marketing and watch your practice grow. We’re here to assist you every step of the way.

2. What is a medical practice marketing plan? How do you create it?

A marketing plan for your medical practice is like a roadmap to acquiring new patients. While countless templates and best practices are available, it’s important to remember that marketing plans should be adaptable. 

We customize your marketing plan to fit your ambulatory surgery center’s unique size and needs, ensuring it aligns perfectly with your specific goals. You can count on us to create a strategy that works for you.

3. Can you get a medical practice newsletter and reports?

Email newsletters and reports can help share exciting announcements about your new medical services, special healthcare promotions, and inspiring patient stories.  

We can assist you with email marketing that provides personalized invites to your patients, encouraging them to check out your latest updates. This marketing approach is also a great opportunity to reconnect with past patients and keep them engaged with your ASC.

4. How can I get new patients for ambulatory surgery?

Your custom digital marketing strategy is built around our math-based approach. We concentrate on fine-tuning your campaigns to ensure the leads we generate translate into new patients and surgical appointments. 

If you’d like a free consultation to explore the best strategy for your ASC, contact one of our marketing specialists.

5. How can you promote an ambulatory surgery center?

We offer various online marketing services, from SEO and Google Ads to Facebook and Instagram advertising. With our proven, evidence-based technique for marketing ambulatory surgery centers, we’re here to help you expand your patient base and boost profitability. 

We’ll develop a strategic plan that highlights what makes your ASC stand out, identifies your ideal patients, and takes your local area into account.

6. When will I start getting new patients?

Depending on your online presence, SEO can take about four months to a year to start showing results and steadily attracting patients. 

On the other hand, paid ads can bring in instant results and help drive new patients faster. 

Whether you want quick wins or long-term growth, we’ve got your back!

7. What is your experience in ambulatory surgery marketing?

We’ve helped a diverse range of healthcare businesses reach the patients who need their services, guiding them at every stage of the customer journey—from problem awareness to actively seeking a solution. 

With over 20 years of experience in digital marketing, we’ve specialized in generating more patients through search engine and social media marketing strategies.

We know no two ambulatory surgery centers are alike, so we’ll craft a custom strategy tailored to your specific goals.

Do you want to learn more about how we can work together to grow your ambulatory surgery center? Call 310 879 8003 to schedule your pitch-free consultation, or email us at contact@digitalspotlight.com for further details.