You’ve spent countless hours perfecting your craft and honing your skills to become one of the best plastic surgeons in your area. Your unparalleled expertise is undeniable.
But there seems to be a problem—patients in your community aren’t queuing for a consult. Worse, they seem to prefer your competitors and their plastic surgery services.
It’s frustrating, isn’t it? You know you offer exceptional results, yet your consultation and procedure list doesn’t reflect the level of skill and dedication you bring.
But let’s face it, you’re a surgeon, not a marketing expert. And you’ve likely worked with several firms before to rise above the noise, only to be constantly disappointed by their lackluster results.
We understand your situation all too well. But what if we told you there’s a proven way to attract more local interest, boost your online visibility, and, ultimately, grow your practice?
Enter our local search engine optimization (SEO) services.
Unlike other agencies, we’ll take the time to understand your unique needs and objectives through research, analysis, and audits, ensuring you tap into the goldmine that is your local market.
We’ll craft a tailored digital marketing strategy for free—a plan you can take, execute with another firm, and benefit from. That’s how confident we are that only we can deliver the results you desire.
But don’t take our word for it. Feel free to ask the over 2,000 clients, many of whom are surgeons, that we’ve helped dominate the online space and their target market.
Entrust your digital marketing needs to us so you can focus on what you do best—providing top-notch reconstructive surgery to people looking to restore their body’s form and function.
Call 310 879 8003 or email contact@digitalspotlight.com to schedule a no-obligation consultation with our digital marketing experts. You can also visit us at 2450 Colorado Avenue, Suite 100E, Santa Monica, CA 90404.
Continue reading to find out how our deep understanding of search algorithms and over 15 years of experience managing campaigns for plastic surgeons can help your practice attract the local patients it deserves.
Understanding SEO
Gone are the days when patients relied on their primary care physicians for recommendations—they now search for healthcare providers independently online.
And that’s no surprise. The internet allows people to find and get the medical assistance they need whenever they want. Unfortunately, “finding” and “getting found” are two entirely different things.
As a searcher, you only have to type a few choice words into a search engine like Google to receive pages upon pages of results that are relevant to what you’re looking for.
However, as someone who wants their plastic surgery practice to be among these search engine results, it’s a different story altogether. Here’s where search engine optimization (SEO) comes in.
SEO is a digital marketing strategy that helps you convince search engine algorithms that your site, content, and online business listings are the best answers to a user’s query.
In other words, it’s a strategy that can improve your online presence and, by extension, the chances of potential patients finding your plastic surgery practice and booking a consultation to try out your services.
What Is Local SEO for Plastic Surgeons?
Search engine algorithms will check your plastic surgery website for ranking factors like mobile-friendliness and content quality to determine its relevance to a user’s search query.
However, among the over 200 estimated factors, your proximity or location relative to the searcher is one of the most essential. After all, search engines like Google know users want results from their local area.
Local SEO leverages this location element, ensuring that your practice appears on search engine results pages (SERPs) when potential patients search for plastic surgery services within your vicinity.
The Future of Local SEO for Plastic Surgeons
Not everyone uses a local SEO strategy. In fact, roughly 56% of businesses don’t have a Google Business Profile or GBP (formerly Google My Business)—a critical tool for local SEO.
It’s true. The value of local search is often overlooked, which stems from users previously only having desktop computers to access the internet. But that’s no longer the case.
Today, around 63% of Google searches in the US occur on mobile devices. These gadgets feature multiple technologies to track their owners’ geographic position, which helps search engines provide better local results.
By integrating local SEO techniques into your plastic surgery marketing campaigns, you can increase your local search visibility and gain a competitive advantage over other surgeons in your market who don’t.
Online Searches Start With Google
We understand if you’re questioning whether our local SEO services are a worthwhile investment when your bad experiences with other digital marketing agencies tell you that they’re not.
Fortunately, we’ll never force you to leverage a strategy that won’t benefit your plastic surgery practice, especially considering local SEO isn’t for everyone.
However, the power of local SEO to drive potential patients in your local community to your offerings is undeniable. As proof, here are two statistics to consider:
- Roughly 68% of online experiences start on a search engine. Google accounts for 91.54% of that market.
- Approximately 40% of Google searches contain local-based keywords like “near me” or “in [insert city here],” with about 76% of them having local buying intent.
How Local SEO Benefits Your Plastic Surgery Practice
Local SEO aims to improve your organic (nonpaid) local search rankings—to get your plastic surgery website, content, and online business listings to the top of Google’s SERPs.
The question is, “Why should you—or anyone for that matter—aim for a high search rank?” Here’s why:
Drive More Profits
A higher ranking in search results means more eyes on your plastic surgery practice. The more people see your services, the more likely you attract new patients.
From there, it’s basic math: More plastic surgery patients mean more revenue. Our efforts to raise our clients’ organic rankings have helped them earn over $130 million in additional yearly revenue.
Increase Visibility
You’ve spent countless hours perfecting your craft. Now, it’s time to ensure prospective patients know about it. A local SEO strategy does just that—put your practice in front of the people seeking your skills and expertise.
How, you ask? Simple: People trust Google to display the “correct” results. They will also check the top recommendations. Don’t believe us? The top three organic results get 75.1% of the clicks.
Improve Your Conversion Rate
The more visible you are on local search pages, the more opportunities you have to connect with patients in your local market seeking plastic surgery—it’s as straightforward as that.
The benefit of focusing your marketing efforts, such as local SEO, on attracting a local audience is that these prospects are more likely to convert, whether by subscribing to your email list or calling to schedule a consultation.
Build Your Brand
Dominating the local search results is like having a billboard on your city’s busiest street. When your plastic surgery practice appears at the top of SERPs, it builds trust and credibility.
After all, a high local search rank means Google thinks you’re the best answer to a user’s query, making people believe you’re the #1 brand—the “organic halo.”
Increase Quality Leads
Not all patient leads are created equal. Say you’re a plastic surgeon who solely offers reconstructive procedures like functional rhinoplasty.
How would you feel if most of your leads inquired about cosmetic procedures or services you don’t offer, like facelifts or breast augmentation? Yes, interest in your practice is always welcome.
However, these leads don’t always translate to your bottom line. By implementing local SEO strategies that use the same advanced data analysis as Google, we can optimize your campaigns to acquire qualified leads.
And who are these high-quality leads? That’s the best part—you get to define who they are, whether they’re potential patients curious about plastic surgery or those ready to book a procedure.
Essential Local SEO Tactics for Plastic Surgeons
Local SEO is a complex process—a sentiment many digital marketing firms will parrot to convince you that unquestioningly trusting their expertise is the only way to navigate it.
But we work differently. We won’t overwhelm you with complex technical jargon. After all, we believe in empowering our clients to take control of their digital marketing journey.
That’s why we’ll happily explain everything we do, why we do it, and the results you can expect from those efforts. So, with that out of the way, here are the local SEO tactics we can leverage for plastic surgeons:
Create or Claim Your Google Business Profile
If you want local SEO success, you must have a robust foundation. Creating or claiming your Google Business Profile is an excellent place to start.
Why? First, your GBP is where potential patients can learn more about your plastic surgery practice. It displays your phone number, services, and health and safety measures.
Second, arguably the most crucial, is that a Google Business Profile can appear on the Google Map Pack results, making it possible for searchers to find you on Google Maps.
For this reason, one of our primary responsibilities as your local SEO partner is registering and personalizing your Google Business Profile, ensuring it leaves a lasting impression on prospective clients.
Conduct Keyword Research for Local SEO
Search algorithms consider various factors to give you the most relevant results for your query. One of these factors is the keyword you use—the term or phrase you typed into the search bar.
To increase the odds of your plastic surgery website appearing on SERPs, you must target the keywords your desired audience will likely use on search engines.
That’s why one of the most essential local SEO tactics we use is keyword research. This process involves leveraging industry-standard tools like Semrush, Ahrefs, and Google Keyword Planner.
Our keyword research stage also involves asking you for the keywords for which you want to rank, your competitors’ search queries that you want to beat, and the relevant keywords in your target market.
Work on Website Design for Local SEO
Your website is your digital clinic. It’s where you can give potential patients the information they need about your practice, including why you’re the perfect fit for their plastic surgery needs.
Unfortunately, website visitors won’t stay long enough to see what you have to offer if your plastic surgery website is poorly designed and doesn’t offer a positive user experience (UX).
Poor UX could result in increased bounce rates, which has a negative impact on SEO. Bounce rate refers to the percentage of online visitors who leave the website only after visiting one page.
Fortunately, our local SEO process involves web design and development efforts, which, apart from making your web pages look appealing, include initiatives such as:
- Streamlining navigation for your users through internal links
- Improving your site’s PageSpeed score or how quickly users can open it
- Incorporating responsive elements, allowing your site visitors to view content regardless of their device’s screen size
Build and Manage Citations
NAP (name, address, and phone number) citations can raise your local search rankings. They also appear on online directories, like Yelp and Bing Places, allowing prospective patients to find your practice more easily online.
So, it makes sense that our local SEO tactics include building and managing citations. This strategy typically revolves around:
- Acquiring highly relevant citations from local business websites, not random ones
- Ensuring local citations display accurate information about your plastic surgery practice
Gain Inbound Links Through Content Marketing
Inbound or backlinks are, in a nutshell, hyperlinks from other websites that lead organic traffic back to your site. They act like referrals from other businesses.
The more inbound links you have, the better your Google SERP position. These hyperlinks are among the top three most critical signals the search engine giant looks at when determining a site’s relevance to a user’s query.
And you guessed it—link-building is one of our most essential local SEO tactics. In fact, we have a dedicated outreach team explicitly tasked to find link opportunities.
Implement Metadata Optimization
Think of metadata, such as title tags, headers, and meta descriptions, as little bits of information that give context—a glimpse into what internet users can find within your web pages.
Although optimizing metadata may seem like an irrelevant tactic compared to others, it can significantly impact website rankings.
For instance, your pages’ title tags are the most essential on-page element search engines check to determine SERP rankings. So, it stands to reason that our local SEO process involves:
- Incorporating your target keywords into your titles
- Creating compelling descriptions about the content of your web pages
- Ensuring your page headers follow proper formatting
Optimize for Local Listings
Your Google Business Profile is a critical online business listing. However, it isn’t the only directory you can leverage to expand your plastic surgery practice’s local reach.
But whether it’s the Yellow Pages, Yelp, Facebook, or Bing Places, you must personalize your local listing. We’ll do so through eye-catching photos, unique descriptions of your procedures, and engaging community posts.
Ensure Conversion Rate Optimization
Local SEO can drive local traffic toward your plastic surgery website and, by extension, your offerings. But what good are more site visitors if they don’t lead to more consultations and procedure bookings?
Fortunately, we don’t work for clicks. Instead, we focus on delivering qualified leads—the individuals who are likely to improve your conversion rate, such as by inquiring about a procedure or scheduling a consultation.
Solicit Google Reviews
Word-of-mouth referrals are powerful, and they’re the primary way many of our clients discover our digital marketing services. For plastic surgeons like you, online reviews are the equivalent.
For this reason, our local SEO strategy includes soliciting reviews by reminding your patients to leave their assessments, primarily on your Google Business Profile.
What our local SEO approach doesn’t involve, however, is buying positive appraisals and discouraging negative ones, as these violate Google’s policies on fake engagement.
Get More Clients Beyond Referrals
Don’t get us wrong. Referrals are fantastic for building trust with potential patients. However, as more patients take a proactive approach to healthcare, so should your digital marketing strategy.
Here’s where highlighting patient experiences comes in. Instead of waiting for previous clients to talk you up to their family and friends, take the initiative, which is something we do.
We spotlight neutral and positive citations and reviews on your plastic surgery practice and provide PR (public relations) recommendations, letting us control and protect your online reputation.
Track Your Results
The local SEO game is constantly evolving. Search algorithms change so fast that 99% of businesses, professionals, and even online marketing firms often can’t keep up.
But not us. After all, we closely monitor your campaign results, giving us insight into which tactics deliver patient leads, consultations, and procedures and which ones need a second look.
Don’t believe us? When you partner with us, expect monthly reports on your local SEO results, including your campaign summary and the inbound links you’ve earned.
Make Sure Your Website Is SEO Optimized
Optimizing your plastic surgery website isn’t solely about giving visitors a positive user experience. It’s also about helping search engines crawl (find) and index (save) your web pages.
Crawling and indexing are critical processes that search algorithms perform to rank websites. If search engines can’t complete these steps, your site won’t appear on SERPs.
That’s why our local SEO tactics include website optimization, which involves:
- Setting up Google Search Console to spot issues preventing search engines from ranking your website
- Installing an SSL (secure sockets layer) certificate from a trusted source
- Submitting an XML (extensible markup language) sitemap (list of all your web pages) for your website
Get a Killer Blog
A blog is more than just a place to leave your musings. It’s a valuable tool for attracting prospective patients and establishing yourself as the go-to resource for everything plastic surgery.
Unfortunately, creating blog posts that answer questions, address concerns, and instill confidence in your plastic surgery skills and expertise can take precious time away from what you do best.
Fortunately, you can rely on our in-house team of experienced writers, proofreaders, and editors to spearhead content creation efforts, which include writing blog posts relevant to your local audience.
Make Your Plastic Surgery Website Mobile Friendly
Here’s an interesting statistic: Approximately 63% of Google searches in the US occur on mobile devices. So, if your website isn’t optimized for smartphones or tablets, you’re likely missing out on a goldmine.
You can be confident that our local SEO approach won’t let you run a website that isn’t mobile-optimized. That’s because our tactics involve:
- Adding responsive design to your plastic surgery website, such as content that scales to the user’s screen size
- Ensuring your website’s HTTP (hypertext transfer protocol) headers divert users to your site’s mobile version
- Incorporating accessibility features like descriptive text for images
Double Down on Social Media
Your social media presence doesn’t directly affect your local SEO rankings. However, leveraging social channels lets you showcase your work, connect with potential patients, and drive traffic toward your website.
But that’s not all. Social media sites utilize geotargeting systems, allowing you to direct your message explicitly to audiences in your desired location and attract local attention.
Here’s where our social media marketing (SMM) services, which include organic posts and targeted ads, supplement our local SEO tactics to foster meaningful connections with local patients.
Make YouTube Videos
Roughly 82% of internet traffic comes from videos. If this statistic tells us one thing, it is that video content gives you a better chance of funneling patients to your plastic surgery practice than other types of content.
So, what do you do? You make YouTube videos that help people understand your procedures, showcase your mastery, and build trust with potential patients.
With our YouTube services, you can do just that. To learn more about them, call 310 879 8003, email contact@digitalspotlight.com, or visit us at 2450 Colorado Avenue, Suite 100E, Santa Monica, CA 90404.
Include Persona Building and Target Audience Segmentation
Every patient is unique. Some people will need more convincing to book a procedure than others. That’s why our local SEO process involves persona-building and audience segmentation.
Doing so allows us to identify your target audience’s needs, desires, and pain points. These valuable details help us create high-quality content, choose keywords, and develop targeted marketing campaigns.
Don’t Set It and Forget It
Here’s an unfortunate truth: The tactics we use today to deliver leads, consultations, and procedures for your plastic surgery practice may not be as effective tomorrow.
After all, the digital space is dynamic. Fortunately, the latest SEO trends and algorithm updates will never catch us off-guard—we’ll always be ahead of the curve.
We have full-time researchers who look for signals that indicate a shift in the digital space. Using our proprietary dataset and predictive models, we can hypothesize and test strategies before these changes occur.
Our method for staying ahead is so effective that web developers change how they build websites based on our findings. So, if you partner with us, know that we’ll strive to ensure that your campaigns will never be outdated.
Maximize Local SEO Tools and Resources for Plastic Surgeons
Our work is not and never will be based on guesswork or gut feelings. Like you, we rely on cold, hard evidence to guide our approach. To get the data we need to make our local SEO decisions, we use tools like:
- Ahrefs
- Semrush
- Screaming Frog
- Google Search Console
- Google Analytics
- Google PageSpeed Insights
- WhoIS Domain
In addition to industry-standard tools, we leverage proprietary software to conduct advanced statistical analysis, data modeling, and multivariant testing.
The Pillars of Effective SEO for Plastic Surgeons
You might think boosting your plastic surgery practice’s online visibility is as straightforward as stuffing keywords into your website. And we can’t blame you for believing that.
After all, it’s how many businesses and professionals got their first-page ranking 15 years ago. But today’s SEO is more complex than that. It’s a strategy involving multiple moving parts.
Fortunately, we’re a digital marketing firm that prides itself on its ability to explain intricate digital marketing concepts like search engine optimization in simple English.
So, to help you understand what makes an effective plastic surgeon SEO campaign, here are the three most critical pillars:
On-Page SEO
On-page or on-site SEO is all about ensuring your web pages and the elements within them are search engine- and user-friendly. We accomplish this task through initiatives such as the following:
- Adding internal links to help search algorithms and users navigate your plastic surgery website more efficiently
- Adjusting your web pages’ URL (uniform resource locator) structures to make them more concise and functional
- Assigning keywords to your landing pages to improve your website’s overall structure
Off-Page SEO
If on-page SEO involves the elements within your plastic surgery website, off-page SEO is all about optimizing the aspects outside of it but nonetheless impacts your search rankings.
This pillar of effective plastic surgeon SEO primarily involves link-building or connecting you with relevant and authoritative websites to expand your referral network.
Moreover, our off-site SEO process also involves finding opportunities to earn NAP citations from businesses in your local community and curating patient reviews.
Technical SEO
Technical optimization is the behind-the-scenes work that ensures search engines can easily crawl and index your website—essential processes that can make or break your ability to rank.
So, how do we perform technical SEO? Here are some of our processes:
- Raise your plastic surgery website’s PageSpeed score to 90 or higher.
- Ensure content freshness by monitoring your web pages’ cache dates, aiming for recency within two weeks.
- Verify your content’s uniqueness and relevancy and remove duplicate, thin, or placeholder content.
What Is an Example of a Local SEO?
Our local SEO services differ from those other digital marketers offer. We’re confident that our local SEO tactics can deliver results you wouldn’t get anywhere else.
But without any substantiating evidence to support our assertions, we’re no better than snake oil peddlers—certainly no different from the agencies you’ve worked with before.
So, to prove that we know what we’re doing and that our strategies can help put your plastic surgery practice on the local map, let’s look at how Dr. Richard Zoumalan’s SEO campaign went.
Dr. Zoumalan is a plastic surgeon specializing in rhinoplasty and other facial procedures. His practice is based in Beverly Hills, California—widely recognized as the go-to destination for plastic surgery.
Unfortunately, when Dr. Zoumalan first came to us, his organic traffic didn’t reflect the reputation of his service area. In fact, he needed to spend a significant amount of money to get patient leads.
But that changed as soon as we implemented our tactics. Here’s a before and after look at Dr. Zoumalan’s metrics:
| Metrics | Before | After |
| Top 3 Google rankings | 1 | 438 |
| Top 10 Google rankings | 15 | 1,017 |
| Organic traffic | 307 | 10,988 |
| Referring domains | 6 | 187 |
| Leads | 82 | 1,294 |
What do these figures mean? Allow us to explain.
- The Top 3 Google ranking metric indicates how many of your pages or keywords appeared in the top three results in Google’s SERP.
- The Top 10 Google ranking metric gauges the number of times your web pages or keywords reached the top 10 Google search results.
- Organic traffic is the metric that measures the estimated amount of monthly traffic your plastic surgery website receives from search engines.
- The referring domain metric is the number of unique domains directing internet users back to your website.
- Leads refer to the number of potential patients who showed interest in your plastic surgery services.
In short, it’s safe to say that after we’ve worked our digital marketing magic, Dr. Richard Zoumalan is no longer struggling to fill his consultation and procedure appointment list.
| “I was never the least bit skeptical to work with Digital Spotlight. From the get-go, [they] seemed more knowledgeable and found errors that my previous company had done that put me at a disadvantage. [Digital Spotlight] took me to the first page of everything that I was trying to promote within a very short period of time. I have zero complaints and only positive experiences with [them].” Richard A. Zoumalan, MD, FACS | Dr. Richard Zoumalan Facial Plastic Surgery |
Need other examples? Check out our case studies. You can also call 310 879 8003 or email contact@digitalspotlight.com, and our team will happily discuss how our digital marketing services can help your practice.
Our Approach to Plastic Surgery SEO
Google began indexing websites in 1998. Back then, luck was all you needed to get on the first page. But that’s changed. Google has continually updated its algorithm, making it almost impossible to game the SEO system.
But there’s a reason why over 2,100 businesses and professionals, including surgeons like you, chose us and continue to trust us with their digital marketing needs: our approach.
We follow the Pareto principle. In other words, we focus on optimizing the 20% of the ranking factors that give 80% of the impact on your search rankings.
With this guideline, we ensure that we deliver your desired results, whether that’s more patient leads or consultations, regardless of what Google and other search engineers throw at us.
Why Digital Spotlight for Plastic Surgery SEO?
We’re not just another SEO agency. To prove that, here’s something you’ll never hear from other digital marketers: You can perform local SEO independently.
That said, there are several reasons why you should consider partnering with us—at the very least. Here are the benefits of working with us:
Plastic Surgery SEO Campaign Metrics
We’re data-driven. Unlike other digital marketing agencies, we don’t throw local SEO tactics at the wall, hoping for something to stick. And why would we? Doing so wastes money and time.
Instead, we dig into the numbers. We track key metrics, such as organic traffic, keyword rankings, and conversion rates, to ensure your campaigns are fine-tuned to deliver results.
Plastic Surgery Marketing and SEO Expertise
Anyone can claim to be an expert in plastic surgery marketing and SEO. But unlike most online advertising firms, we have the track record to prove that we are.
In our over 15 years in the digital marketing industry, we’ve worked on more than 2,100 campaigns and have retained 95.67% of our clients. How? Not because of lock-in contracts.
One word: Results—ones you can only get from an agency that understands and speaks the same math-based language as search engines and their engineers.
Proven SEO Strategies for Plastic Surgery Practices
We understand the unique challenges faced by plastic surgeons in today’s competitive landscape. And our SEO strategies, which have secured over $130 million in extra annual revenue for our clients, are proof of that. What more can we say?
How We’ll Work Together
A successful local SEO campaign is built on a collaborative partnership. We don’t keep our clients in the dark, like many digital marketing agencies do.
We’ll work closely with you to understand your unique challenges and goals. Together, we’ll develop a customized roadmap for local SEO success that aligns with your plastic surgery practice’s vision.
Your success is our success. That’s why you can be confident that we’ll provide expert guidance and support every step of the way, ensuring open communication and transparency.
Are you ready to tap into the goldmine in your practice’s backyard? Call 310 879 8003, email contact@digitalspotlight.com, or visit us at 2450 Colorado Avenue, Suite 100E, Santa Monica, CA 90404.
Frequently Asked Questions (FAQs)
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What are paid search ads?
Paid search ads, also known as pay-per-click (PPC) ads, are forms of advertising wherein you pay a publisher like Google to display your advertisements on its platform.
Paid search ads appear alongside or above organic (nonpaid) search results. They’re often marked with labels like “Ad” or “Sponsored” to distinguish them from nonpaid listings.
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Why invest in SEO versus PPC?
PPC advertising offers several advantages over search engine optimization (SEO). The most significant is that PPC ads provide immediate visibility and guaranteed traffic at a budget-friendly price.
However, PPC marketing isn’t without flaws. One of the most glaring is that people don’t like ads. Paid search ads only pick up 30% of searchers, leaving 70% to click on organic results.
You’ll need SEO to ensure your plastic surgery website, content, and online business listings are among those organic listings and capture the remaining 70%.
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Can a plastic surgery SEO company help surgeons find new patients?
Yes, a digital marketing company like ours that offers plastic surgery SEO can help you find and attract new patients—the primary purpose of an SEO campaign.
We can accomplish this objective in several ways, including:
- Targeting keywords that prospective patients might use to discover plastic surgeons
- Creating high-quality content that answers your audience’s questions and addresses their concerns
- Tweaking your plastic surgery website so that it gives its visitors a positive user experience (UX)
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How much does SEO for plastic surgeons cost?
Our pricing varies based on the SEO package level or the number of keywords we’ll need to target to give your practice the patient leads, consultations, and procedures it needs for growth.
Here’s a look at our SEO service suites:
| Number of initial target keywords | Number of target keywords from the second month onwards | |
| SEO Entry | 3 | 5 |
| SEO Premium | 6 | 10 |
| SEO Corporate | 9 | 15 |
| SEO Corporate Plus | 12 | 20 |
Note that we also offer an Enterprise-level SEO service package if your plastic surgery practice requires a larger-scale approach to SEO. This Enterprise package combines SEO with public relations (PR), content marketing, and social media management (SMM).
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Is SEO a good investment for plastic surgeons?
Whether SEO provides a decent return on investment (ROI) hinges on your unique situation. Fortunately, we’ll tell you if it is. Unlike other digital marketers, we won’t hesitate to say if SEO isn’t working for you.
Not everyone will benefit from an SEO strategy. We’d rather lose you as a client than waste thousands of your hard-earned dollars trying to make the impossible possible.
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Do you guarantee results?
No, we don’t make guarantees. While we’re confident in our ability to deliver results, too many factors influence one’s search engine rankings.
So, if anyone guarantees you the #1 spot on SERPs, know that they’re lying or will probably utilize “black hat” or unethical SEO tactics that could get your plastic surgery website removed from search engines.
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How long will it take to see results when strategies involving SEO for plastic surgeons are implemented?
Google says that it takes around four months to a year for an SEO investment to bear fruit. However, you must understand that the timeline for SEO success can vary significantly.
Your starting point, competition, and the changes in the search algorithm all impact how quickly you can see results from an SEO strategy. That’s why we conduct free audits. Our findings allow us to give you a realistic timeline for success based on your needs and objectives.
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Can you help a plastic surgeon with multiple locations?
Yes, our SEO services can help you regardless of how many clinics you have. Our local SEO tactics even involve setting up Google Business Profiles for each of your branches.
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Do plastic surgeons need supplemental content (like a blog) on their website?
Yes. Supplemental content like a blog can be a powerful tool for attracting potential patients, improving your search rankings, and establishing yourself as an expert in plastic surgery.
Think about it. Wouldn’t a prospective client trust your expertise and consider your plastic surgery practice for their needs if they find comprehensive and informative content on your site?
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What type of content should I include on my website for effective SEO?
Your website should not solely be a hub for promoting your plastic surgery practice and services. It should also be a go-to resource center for answering plastic surgery-related questions.
So, consider adding content that does both. That’s where our in-house content team shines—producing high-quality content that addresses concerns and builds trust with your target audience.
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Are SEO strategies for plastic surgeons changing? If so, how?
Yes, SEO strategies for plastic surgeons are changing. For instance, pumping out as much content as possible is no longer an effective strategy for reaching the first page.
If you want to avoid getting left in the dust, you must stay informed about the latest SEO trends and search algorithm updates. With us, you’ll never have to worry about that.
After all, our team of digital marketing experts closely monitors the digital landscape for minute changes that signal significant shifts, allowing us to adjust our tactics accordingly.
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Can you help our website with plastic surgeon-relevant link-building?
Yes, we can help your plastic surgery practice acquire referral links. Our outreach team spearheads this effort, pinpointing and connecting you with relevant and authoritative websites for link-building opportunities.
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How do I advertise my plastic or cosmetic surgery practice?
We offer various ways for plastic and cosmetic surgeons to advertise their practice and services, including search engine optimization, pay-per-click advertising, and social media marketing.
We also provide search engine marketing (SEM) and email marketing services. SEM combines SEO and paid ads. Email marketing, on the other hand, lets you reconnect with past patients through personalized emails.
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What makes SEO for plastic surgeons different from SEO for other industries?
Plastic surgery is an industry with unique challenges and regulations. Unlike other businesses, you’re dealing with people’s health, bodily functions, and appearance, which require a higher level of trust and expertise.
SEO for plastic surgeons needs to balance effective marketing with patient care. Fortunately, our approach combines in-depth knowledge of SEO with a profound understanding of the plastic surgery industry to deliver results.
Still not convinced? We’ll show you. Call 310 879 8003, email contact@digitalspotlight.com, or visit us at 2450 Colorado Avenue, Suite 100E, Santa Monica, CA 90404.
