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Maximize Your Online Visibility With Local SEO for Cosmetic Surgery

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Last updated: Thursday, October 3, 2024

Local SEO (search engine optimization) is now more essential than ever for businesses striving to engage local audiences. Did you know that 76% of people who search for local businesses on their mobile phones visit their physical address within a day?

 

Here’s another scoop: The top three Google search results get 75.1% of clicks. That’s a massive opportunity you don’t want to miss! With Google dominating search engines, landing on its first page is a game-changer.

 

So, let’s say you’re a cosmetic surgeon eager to partner with an online marketing agency with expertise in local SEO. Your goal is to boost your local search visibility and bring in more nonreferral patient inquiries, consultations, and surgeries.  

 

It may be disheartening to see your practice being overshadowed on the internet by less-experienced competitors. Given your exceptional skills and services, we understand that you deserve to be the leading cosmetic surgery clinic in your area

 

Perhaps you’ve spent considerable money on local SEO services from different agencies, only for them to fail on their promises. None truly grasped your cosmetic surgery practice’s unique needs and problems. Maybe you felt down because of the lack of return on investment (ROI).

 

Luckily, we have a strong track record of achieving excellent results in local SEO.

 

Our SEO specialists can create a promising local SEO plan that generates quality leads, appointments, and surgical procedure bookings for your cosmetic surgery practice. 

 

Having launched more than 2,000 successful marketing campaigns, we have the know-how and skills to help your practice outperform the competition and rule the local search results so you’ll always have a full schedule of patients.

 

For 15+ years, we’ve used evidence-based methods and in-house SEO tools to help all types of businesses, including those in healthcare, achieve the online visibility they deserve. 

 

We customize our local SEO strategy to match the specific needs of your cosmetic surgery practice. Our primary focus is to understand your business. Then, we’ll adjust our approach to fit your needs, goals, and budget to deliver outstanding results and a solid ROI.

 

We’re not about making big promises like other agencies. Instead, we dig into detailed research, analysis, and audits to ensure we hit your local SEO targets. Our goal? To amplify your local search rankings and attract more local patients.

 

You can consult us about local SEO for FREE to see if it’s the right option for you and worth your investment. Call us at 310 879 8003 or email us at contact@digitalspotlight.com to find out how local SEO can help your practice make a substantial impact online.

Understanding Local SEO for Cosmetic and Plastic Surgeons

Are you looking to elevate your cosmetic and plastic surgery practice’s online visibility? Then, it’s time to kick-start your SEO strategy

 

With our effective SEO for cosmetic and plastic surgery, your practice’s website will climb to the top of the search engine rankings, resulting in a constant stream of new patients.

Local SEO involves boosting your website’s visibility in local searches. This strategy is especially helpful if you have a physical address or clinic that caters to a specific geographic area. 

When target patients search for cosmetic and plastic surgery clinics in your area, your practice is more likely to be seen on the search engine results pages (SERPs).

Did you know that 40% of all Google searches use local-based keywords? By optimizing your website for local SEO, we can tap into this market and reach more patients.

The importance of local SEO for cosmetic and plastic surgeons lies in the fact that most people utilize search engines to locate nearby healthcare providers, such as cosmetic and plastic surgeons.

Who Needs Local SEO?

No matter where you’re located, if you’re a business owner, choosing a reliable digital marketing agency is crucial to unlocking the full potential of what local SEO can do for your business.

Thus, cosmetic surgeons like you, whether your clinic is in a bustling city or a small town, need effective local SEO to attract more local clients. This increases your online visibility and helps establish your reputation as a leading cosmetic surgeon in your community.

Our unique local SEO method, backed by math and research, has been instrumental in expanding businesses from small family-owned online shops to big international companies.

We also have experience teaming up with local businesses in the healthcare field. If you’re a cosmetic surgeon and want a reliable flow of leads, contact us for help with SEO.

Why Is SEO Important for Cosmetic and Plastic Surgery?

Top-notch SEO is vital for the success of your cosmetic or plastic surgery practice. Why do we say so? SEO acts as the bridge between you and all the potential patients out there who are seeking a skilled cosmetic or plastic surgeon.

When someone does a Google search using relevant keywords like “cosmetic surgery near me” or “breast augmentation Los Angeles, CA,” your website can appear in the search engine results pages above your competitors if your SEO is done well. 

It’s like being at the right place at the right time, and it all comes down to providing the information people seek. We can increase your practice’s exposure to attract more prospective clients and increase consultations and booking procedures.

What Is Cosmetic or Plastic Surgery SEO?

Cosmetic or plastic surgery SEO refers to the marketing strategy of improving your website’s search rankings for keywords related to cosmetic or plastic surgery. 

 

By effectively implementing our comprehensive SEO strategies, we can help your website appear more prominently in front of your target patients and receive more clicks and visits.

Reasons Cosmetic and Plastic Surgeons Should Invest in Local SEO

When local SEO is executed correctly, it can be a valuable long-term investment. 

 

Local SEO brings your cosmetic and plastic surgery practice to potential patients’ attention and highlights your services, positioning you as a local authority. Here’s what you gain:

  • Organic Halo: High rankings on Google for local searches make your practice appear as the top choice.
  • Competitive Edge: Dominating local search results can keep competitors out of sight of potential patients.
  • Industry Authority: Local SEO helps establish your authority, even in the most competitive niches.

Collaborating with local SEO experts like us, who can strategize effectively, increases the chances of your website making more money while reducing acquisition costs in the long run.

 

Besides, the online marketing game has changed. Traditional methods are a thing of the past. Digitally, you can’t fluke your way to the first page anymore. Now, the top spots are reserved for the websites that put in extra effort.

The Yellow Pages Are Out, Google Is In

In the past, acquiring new patients involved placing an ad in the Yellow Pages while waiting for potential clients to contact you.

 

However, in today’s digital age, patients find local healthcare experts online using search engines like Google. This tech giant is in the lead, with an overwhelming 90.48% worldwide market share.

Free Traffic

Advertising can be a considerable expense for any business. However, our local SEO tactics can boost your Google search engine rankings and generate a steady flow of free organic traffic that can turn into patient leads.

Swift Results

Suppose your website has established a strong foundation with high-quality content and reputable links, and you’re implementing the best local SEO practices. In that case, you may get speedy results.

 

With our focused local SEO strategy, we can help you land on the first page of Google local rankings and drive favorable results that align with your goals. 

 

However, note that influenced by various factors, the impact of local SEO efforts can take between four months and a year to fully manifest. SEO is not an overnight fix but a gradual process. 

The Benefits of Cosmetic Surgery SEO

SEO is one of the key marketing techniques for any business to thrive and stand out online because it improves search engine ranking and generates leads. 

 

Our local SEO marketing services will help your cosmetic surgery practice get these benefits:

Drive More Profits

The better your website performs in search rankings, the more potential patients will discover it when searching for services like your cosmetic surgery offerings

 

We’ll implement our evidence-based local SEO approach to increase profits as you attract new patients.

Increase Visibility

By leveraging local SEO, we can put your cosmetic surgery website on the first page of search results, making it easier for potential patients to find your practice

 

Increased visibility leads to greater credibility. When search engines recommend your website, you can earn the trust of your target patients.

Improve Your Conversion Rate

Capture the attention of your target local patients with a website that looks fantastic and provides the information they’re looking for. 

 

We enhance the value of your practice’s website with real data from our SEO models that aims to convert website visitors into potential patients while reducing your acquisition costs.

Build Your Brand

Being at the top of the local search results increases your brand’s visibility and credibility. Outranking your competitors conveys a strong message to prospective patients that your practice is reliable and the best option for cosmetic surgery in the local market.

The Pillars of Effective Cosmetic and Plastic Surgeon SEO

We’ve mastered all types of SEO, allowing us to help our clients achieve high rankings in organic search results. Here are some local SEO services we can offer to improve your cosmetic or plastic surgery website:

On-Page SEO

On-page SEO entails optimizing your website for the specific local keywords we’ve identified. The process of on-page optimization includes:

 

  • Keyword Mapping: aligning target keywords accurately to your website’s pages
  • Meta Description and Title Optimization: adding target keywords to your web page’s unique titles and meta descriptions
  • URL Structure: adding efficient uniform resource locators (URLs) to web pages and posts
  • Content Creation: crafting relevant, SEO-ready content about your practice and services
  • Internal Linking: incorporating links within the website to help users quickly find information and navigate your most valuable pages

Off-Page SEO

Off-page SEO, or off-site SEO, involves activities outside your website to improve its local search ranking. Building links develops authority for your content, which contributes to earning Google’s trust and driving traffic from relevant websites.  

Technical SEO

When it comes to technical SEO, we ensure your website is easily crawled and indexed. We also audit using Google Search Console to assess how to optimize your web pages and content so that search engines can quickly discover them.

Local SEO

Cosmetic and plastic surgeons utilize local SEO to connect with potential patients in their vicinity. Local SEO employs various tactics to enhance your online visibility in organic local search results on Google Maps and Google Search.

The outcome? Your website will be displayed to your target audience in your geographic area when they search for information about plastic or cosmetic surgery.

We offer local SEO services, including listing your medical practice on online directories such as Google Business Profile (GBP). This free tool presents essential business information and helps your practice rank higher in the local search results.

Google suggests supplying your GBP profile with the following details:

  • Phone number
  • Operating hours
  • Service location
  • Products or services
  • Photos or videos
  • Health and safety measures
  • Unique business descriptions

Google Ranking Factors for Cosmetic and Plastic Surgery SEO

Google evaluates websites and ranks them using multiple factors, such as domain authority, technical on-page optimization, and content quality and relevance.

Here’s another interesting fact: Google manages to assess many websites quickly using these factors through algorithms. The search giant also makes substantial algorithm changes yearly.

But fret not. We have SEO specialists who can uncover even the smallest anomalies that indicate a major shift in Google’s ranking algorithm.

Our Approach to Cosmetic and Plastic Surgery SEO

Our math-driven local SEO approach is designed to make a real impact on your practice. Here’s how we produce positive and long-lasting results:

Make Sure Your Website Is SEO Optimized

With today’s evolving digital technology, merely having a website isn’t sufficient anymore, as it must be optimized for SEO.

Your website’s user experience (UX) is critical to patient acquisition. That’s why optimization matters. When you partner with us, here are the qualities of an excellent website that we’ll incorporate into your own page:

  • Fast-loading pages with a PageSpeed score of 90 or higher (PageSpeed Insights is a tool designed to analyze your webpage’s performance on desktop and mobile devices)
  • Responsive and engaging designs
  • Clear and easy-to-read fonts and text sizes
  • Compatibility with both desktop and mobile devices

Make Your Cosmetic or Plastic Surgery Website Mobile-Friendly

Many local searches are made on mobile devices. Besides, Google prioritizes mobile-friendly websites in search results. 

 

It’s important to guarantee that your plastic or cosmetic surgery website is mobile-friendly to attract potential patients. We can optimize your web pages to meet mobile-friendliness standards. 

 

We utilize the Mobile Usability report from Google Search Console and Google’s Mobile-Friendly Test tool to check if your website is optimized for mobile phones. A mobile-friendly website presents a smooth user experience across all devices.

Get a Killer Blog

When we add blogging to your local SEO marketing approach, there can be an increase in website traffic and visibility for your cosmetic surgery practice. Here’s what you can look forward to when you use blogs in your marketing strategy:

 

  • Witness a 67% surge in leads by using blogs to supercharge your content marketing 
  • Gain 13 times more ROI due to blogging efforts
  • Expect a 97% increase in valuable links to your website

 

We write high-quality, unique, SEO-friendly blogs compelling enough to promote your cosmetic or plastic surgery practice. This strategy builds a positive reputation, which will translate to more sales.

Persona Building and Target Audience Segmentation

Identifying and targeting the right local audience is critical to reaching your business goals. Without this insight, marketing efforts may not yield the results you’re aiming for. 

We’re here to help you understand the ideal target patients for your practice.

We’ll use demographic data, interests, location targeting, and remarketing to connect with your potential patients. Then, we’ll design a local SEO campaign to draw in and engage prospective patients.

Unlock your practice’s full potential with diverse local SEO tools and cutting-edge methods. We’ll track and analyze the outcomes by tailoring strategies specific to your industry, target audience, and objectives and identify the best approach to gaining loyal patients.

Keyword Research

Our standard keyword strategy centers on targeting specific locations before branching out to general keywords. But don’t worry—we’re all about comprehensive optimization, so your site won’t miss those critical general keywords. 

As a team of SEO experts, we’re not only systematic but also dedicated to conducting thorough keyword research, ensuring that your local SEO campaign is on point.

Determine Your Keywords

Our keyword analysis process and tools have been proven to bring target patients to your cosmetic surgery practice’s website. Here’s how we do it:

 

  • Competitor Research: We’ll analyze your competitor’s high-ranking keywords, apply the relevant keywords to your practice, and match the details you provide using the client questionnaire.
  • Search Volume Analysis: Our cutting-edge tools offer detailed reports on search volumes for your local area.
  • Local Intent Targeting: We focus on local queries to reach users who are most likely ready to buy.
  • Keyword Application: We assess search terms to determine the best pages for specific keywords. Local queries for different services will have separate pages, while searches for the same service can be linked to one page.

We choose the right keywords for your website so that new and existing local patients can easily find any information about your services.

 

Our proprietary ranking technology targets core keywords and helps increase Google’s page-one rankings for keyword derivatives. For example:

  • 3 to 5 keywords can yield 10 to 35+ derivatives
  • 6 to 10 keywords can yield 20 to 70+ derivatives
  • 9 to 15 keywords can yield 30 to 110+ derivatives
  • 12 to 20 keywords can yield 40 to 150+ derivatives

Types of Keywords and Search Intent for Cosmetic and Plastic Surgery SEO

User search intent refers to the main reason for a user’s search. There are two types: research intent and buying intent. 

Different types of keywords correspond to the search intent.  

  • Informational: Users seek information
  • Navigational: Users aim to find a specific website or page
  • Commercial: Users explore various brands, products, or services
  • Transactional: Users intend to take an action, like buying an item

Content Marketing

Content can level up your online visibility, raise sales, increase engagement, and build patient loyalty.

You can trust us with your content marketing strategy. Our content team has expert skills to create relevant, informative, engaging blogs, articles, and other local content concepts that resonate with your desired patients. 

Moreover, your content will have ROI-driven keywords appropriately aligned with your target patients’ needs.

Link Building

When it comes to link building, we connect your website with other authoritative websites and get your site listed in local healthcare directories. We’ll keep you updated with monthly reports detailing all the links we’ve secured.

Guest Posting

Guest posting for links is a typical link-building strategy. We write unique articles to post on other websites and, in exchange, receive a link to your website.

Business or Website Acquisition

This strategy is less common and costs a little more, but it can yield notable outcomes. It involves purchasing entire, authoritative websites and then using them to create links to your cosmetic surgery website.

Link Placements

Contacting website owners or bloggers who discuss plastic surgery or cosmetic surgery and requesting links to relevant pages on your website can lead to easy wins. It is common for these website owners to receive compensation, but it’s not always necessary. 

Metadata Optimization

Metadata consists of three parts: title tags, keywords, and descriptions. 

  • Meta title tags represent the topic of each web page and contain specific information that aims to attract visitors to your website.
  • Meta keywords are not visible to visitors and are used by search engines to understand the main topic of your page. 
  • Meta descriptions are important as they appear on the SERPs. They are compelling descriptions of the page’s content.  

Let us handle your metadata optimization. Our local SEO team can write distinctive and relevant meta titles and descriptions.

Optimization for Local Listings

When a user searches for “cosmetic surgeon near me,” is your website displayed at the top of the page, or is it overshadowed by your competitors?

To have your cosmetic surgery website listed in these results, it is essential to know the sources from which Google gathers information about local businesses. This data is obtained from crawled web content, Google Business Profile (formerly Google My Business), and online reviews.

Paid Search Ads

Paid ads can help your practice stand out in a crowded digital environment. Our paid advertising involves displaying ads on online platforms like Google to capture the interest of potential patients who may not discover you through organic marketing.

Double Down on Social Media

Digital and social media marketing are constantly changing, and the COVID-19 pandemic has emphasized their importance for local businesses.

Social media content can influence Google. You need a marketing style that gets social media data and uses it to your advantage.

If you choose to work with us, trust that we can help. We speak the same language as Meta engineers. So, even if Facebook and Instagram are always changing, we’re great at adapting—fast.

Make YouTube Videos

Want to take your reach and engagement to the next level? Video campaigns are a must-have. Potential patients may find you on YouTube as they watch or search for cosmetic surgery-related videos.

 

Check out our video marketing tactics:

 

  1. In-stream ads are videos that appear before, during, or after videos on YouTube or Display Network sites, apps, and games. They can be skipped after 5 seconds.
  2. Non-skippable in-stream ads are videos that last 15 seconds or less. Because they cannot be skipped, the entire message is shown to the audience.
  3. Video discovery ads are available on YouTube only and are aimed at users exploring content on the platform.

Don’t Set It and Forget It

Our local SEO campaign continues even after we apply SEO to your website, set up a GBP listing (formerly called Google My Business listing), and publish your blog.

 

We don’t stop targeting core keywords and user intent through ongoing SEO-focused keyword strategy development and review.

Track Your Results

Closely monitoring your results is the best method for assessing the effectiveness of a local SEO campaign and identifying areas that require further attention.

Traffic

To determine whether a local SEO campaign works well, we analyze its performance metrics and identify areas for improvement.

 

Tracking your website traffic is essential for evaluating its performance. We use Google Analytics and Google Search Console to observe overall traffic and the number of visitors who discovered your site on Google.

Rankings

Google’s search results are personalized according to a user’s browsing history. We operate Google Search Console to track actual Google rankings.

 

We’ll check and monitor the search results to accurately gauge your cosmetic surgery practice’s rank on SERPs.

Make Sure You’re “Up To Speed”

As per Google research, a website’s average load time is 15.3 seconds, while users anticipate a load time of 3 seconds or less.

 

Our agency uses PageSpeed Insights and aims to achieve a score of 90 or above.

Conversion Rate Optimization

Conversion rate optimization (CRO) is successful when patients visiting your website carry out a specific action, like filling out a form to request further details about your cosmetic surgery services.

 

Our CRO strategy entails optimizing the landing page to attract the desired local patients. We will also carry out A/B testing to determine the most effective version. This approach will enhance the quality of leads and maximize your current traffic.

Establish Citations

Citations refer to the listings of your practice on local business directories, different websites, and social media platforms. 

 

Details in these citations include NAP (name, address, and phone number), website link, email address, operation hours, and services. 

 

To amplify your cosmetic or plastic surgery practice’s visibility in local search results, we develop and implement your practice’s citation consistently and accurately across all online platforms. This is crucial for helping Google recognize and rank your website favorably.

Reviews and Reputation Management

Our SEO company offers an extensive reputation management service to enhance your online presence and cultivate a trusted online reputation. By managing how you’re viewed online, we aim to increase the number of your patients, consultations, and surgeries.

 

Here’s our approach:

  • Clean up key terms affecting your brand.
  • Rank negative web properties by their impact.
  • Identify damaging key terms and websites.
  • Create a defense plan for first-page rankings and build positive authority.
  • Analyze harmful web properties of keywords.

Set Up a Local Events Page

Creating or setting up local event pages to raise awareness of your cosmetic surgery services among the right patients is needed for efficient digital marketing. This page will show the event date and location and make it easy for potential patients to sign up.

Competitive Analysis

We conduct competitor research to see what your cosmetic surgery and plastic surgery competitors are doing. We’ll investigate their keywords and see how well they’re ranking.

 

We’ll evaluate your local competition and analyze their online visibility to uncover and understand their local SEO tactics. Then, we’ll compare your performance to theirs.   

 

We use the findings to develop a thorough strategy incorporating tailored local SEO services for your business.

Creating Your SEO Strategy

We’re fully committed to delivering real-world results. Our confidence is fueled by the millions of dollars invested in 1,812 businesses across 355 niches. This has resulted in a robust dataset that we can use to empower your practice and strengthen your digital presence in local search.

Experts in Cosmetic and Plastic Surgery Marketing and SEO

With over 15 years of experience in digital marketing, we’ve partnered with companies in different fields, such as healthcare enterprises, to support their online success. 

Additionally, we have helped cosmetic surgeons and plastic surgeons utilize SEO strategies to promote their practice.

Local SEO Tools and Resources for Cosmetic and Plastic Surgeons

Check out these local SEO tools we use, along with our exclusive data models.

  • Google Keyword Planner: a free tool for researching keywords and assessing search volume locally.
  • Google Search Console: a free tool to monitor and track a website’s search performance, including traffic, sources, and keywords.
  • Google Business Manager: a free tool to manage any Google Business Profile.
  • Ahrefs’ Rank Tracker: a tracking tool for ranking up to 10,000 keywords of organic searches at the local level
  • Ahrefs Link Intersect: a function that allows the monitoring of websites linking multiple competitors and identifying relevant local and niche-specific citations.

Success Stories for Our Other Medical Clients

Our massive collection of case studies and success stories proves our established track record in SEO marketing. Our clients’ opinions of us can be described with a single word—“Results.”

 

Here’s the SEO journey of Dr. Richard Zoumalan, a plastic surgeon based in California–one of the US states with the highest rate of plastic surgery. 

 

He came with a clear goal: to specialize in rhinoplasty and ensure a fully booked schedule with at least three months of advanced surgery appointments.

 

Below are the results of our SEO strategy:

 

  • Leads (Analytics): The numbers skyrocketed from 82 to 1,294, marking a 1,478% increase. This indicates an effective lead generation strategy that expanded his reach and attracted potential patients.

 

  • Top 10 Google Rankings: The increase from 15 to 1,017 top 10 rankings reflects a 6,680% improvement. This growth in search engine visibility suggests that the SEO efforts have been successful.

 

  • Top 3 Google Rankings: The leap from 1 to 438 top 3 rankings, with a 43,700% increase, contributed to the high influx of leads and supported the goal of a fully booked schedule.

 

In summary, the results reveal an outstanding performance in SEO, aligned with Dr. Zoumalan’s objectives. The significant improvements in lead generation and search engine rankings suggest that his specialization in rhinoplasty is well-positioned for sustained success.

 

Read Dr. Zoumalan’s feedback on his experience working with us:

“It was obvious from the start that Digital Spotlight knew all the current issues with positioning doctors online. They corrected errors where my previous agency had put me at a disadvantage. Then, they built a website so stylish and functional that I STILL use it, seven years later. That website and their work took me to the first page of Google in a very short period of time.”

Richard A. Zoumalan, MD | Dr. Richard Zoumalan Facial Plastic Surgery

Want Help With SEO? 

We love helping clients improve their local search visibility and attract more nonreferral patients from their target local areas. Here’s why we’re different from other cosmetic and plastic surgeon SEO service providers.

Month-to-Month Contracts

Marketing strategies, including local SEO for cosmetic and plastic surgery, are constantly evolving. Fortunately, our services are monthly, and we don’t have lock-in contracts that could restrict you. 

 

So, if you really think you’re not getting the results you’re aiming for, you can leave any time. 

Clear Reporting

Local SEO for plastic and cosmetic surgery involves technical activities that may initially seem complicated. But don’t worry; we’ll prepare comprehensive monthly reports to ensure you grasp the extent of our work and the results we achieve for your practice.

A Content Jump Start

Our SEO content writers and editors utilize a strategic method for creating high-quality content that Google ranks to yield exceptional results. 

 

We offer customized local SEO guidelines for crafting blog articles, propose fresh content concepts for the healthcare industry, and introduce long-term strategies.

Metrics That Count

Cosmetic and plastic surgery SEO can be measured in various ways, but the primary metric is generating qualified leads. 

 

Our approach is similar to Google’s; we use advanced statistical analysis to measure your local SEO results and ensure your practice is visible to target patients actively seeking your services.

FAQs About SEO for Cosmetic and Plastic Surgeons

1. What is local SEO for cosmetic and plastic surgery centers?

The main focus of local SEO is to make your website appear in local searches and attract target audiences. When most of your patients are from your local area, our local SEO strategy can help you reach out to potential patients looking for your cosmetic or plastic surgery services. 

2. How long does SEO take before significant results are observed on a cosmetic or plastic surgery website?

Depending on the circumstances, SEO may take effect after four months to a year. It’s important to understand that SEO is a long-term strategy. 

 

We report our progress and insights monthly to set and manage your expectations accordingly.

3. How much do cosmetic surgery SEO services cost?

We offer a fixed fee without hidden costs. Before we quote you, we thoroughly research, analyze, and audit your needs. Our pricing is based on specific SEO requirements of your cosmetic surgery practice, ensuring you get the best value for your investment.   

4. What are the differences between regular SEO and local SEO for cosmetic and plastic surgeons?

A subset of SEO, local SEO targets several ranking factors, such as on-page SEO, content, link building, and technical SEO.

 

Local SEO also examines these extra ranking factors: local citations and backlinks, NAP (the site’s name, address, and phone number), and Google Business Profile (formerly Google My Business).

5. How long does it take to see results from a cosmetic or plastic surgeon’s local SEO campaign?

According to Google, depending on the specific circumstances, it may take months to a year for SEO results to show.

Local SEO is an ongoing marketing campaign that necessitates regular performance updates. Unlike paid ads, local SEO does not produce immediate results, so expect it to take time with continuous maintenance.

6. What will you do every month for our cosmetic or plastic surgery practice’s local SEO?

Our local SEO services are provided monthly as local SEO optimization efforts take time to show outstanding results. Additionally, it is a continuous process that often extends over several years.

 

Our skilled SEO team will do the following tasks:

  • Develop and execute keyword strategy with market research and competitor analysis.
  • Conduct technical site audits to discover issues affecting local search rankings.
  • Set up site monitoring and measure your website’s performance using tools like Google Search Console
  • Create and audit SEO-focused content. 
  • Give customized and easy-to-read monthly analytics reports via Looker Studio, a tool that lets you visualize data.
  • Deliver effective project management with proper communication and comprehensive marketing performance reporting.

7. In local SEO, how important is content for cosmetic and plastic surgery practices?

Original, relevant, high-quality, and local SEO-ready content ranks high because search engines view it as a reliable source of information. We can create content tailored to your cosmetic or plastic surgery practice that converts to leads. 

 

Simply put, filling your blog with meaningless keywords is insufficient. So, the content we publish to your website should address your patient’s needs and help solve their problems.

8. How can link building improve local SEO results for cosmetic and plastic surgeons and medical spas?

Link building for your website is key to a winning local SEO strategy. However, as the site’s physical location is significant, some differences exist between localized link building and link building for other websites.

Our local SEO method targets specific geographic areas. We develop location-specific content to attract links and utilize local anchor text to achieve optimal results.

9. What is a citation, and why is it important?

Citations are like your business’s online footprint, placed across various platforms like online directories, websites, and social media. They include important details such as your business name, address, phone number, website URL, email address, working hours, and service descriptions.

 

Local directories frequently appear in search results for local queries. Thus, clicking on these directories may increase organic traffic to your website.

10. Which country is best known for cosmetic surgery?

South Korea is well known for being the leading cosmetic surgery provider, with cutting-edge techniques and impressive patient satisfaction rates. The country boasts its specialization in cosmetic procedures, such as rhinoplasty, facelift, eyelid surgery, and facial contouring. 

 

Moreover, Seoul has modern clinics and some of the best cosmetic and plastic surgeons globally.

 

Brazil, Thailand, and the USA are next in line. 

 

Brazil is recognized for its expertise in body aesthetics, especially in body contouring and buttock augmentation, reflecting its cultural focus on physical beauty. 

 

Thailand offers high-quality cosmetic surgery at more competitive prices. Various procedures, such as facelifts and breast augmentation, are available in cities such as Bangkok and Phuket. 

 

The USA continues to excel in cosmetic surgery, which is distinguished by its advanced technology, top-tier surgeons, and strict safety standards. Getting your procedure done in the US appeals to those who value quality and safety.

 

Ready to take your practice to the next level? Discover how our expert local SEO services can put you ahead of the competition. 

 

We don’t just make promises—we listen and tailor strategies to your unique needs. Schedule your FREE consultation today and learn how our personalized local SEO approach can drive success for cosmetic surgeons like you.


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