Being a master of orthopedic surgery isn’t enough to stand out online. Growing your orthopedic practice takes more than clinical expertise.
You need a strong online presence, consistent patient flow, and a steady rise in consultations—exactly what the digital marketing experts at Digital Spotlight specialize in.
If you still depend on word-of-mouth, here’s the reality: Patients don’t rely solely on referrals anymore—they’re turning to online searches. If they can’t find you there, they’re not booking an appointment.
Let’s face it—competition is tough. With over 27,000 orthopedic surgeons actively practicing across the US, standing out is no easy feat.
Chances are, you’ve seen other orthopedic practices using digital marketing to fuel their growth, and you know it works. Now, you just need the right team to make it happen.
If you’ve spent big on marketing agencies that didn’t deliver, you already know this: A large budget doesn’t guarantee more nonreferral patients. One-size-fits-all strategies just don’t work.
If you’re ready for an innovative, customized strategy that delivers a high return on investment (ROI) instead of just broad visibility, it’s time to try something different.
Fortunately, you’ve come to the right place.
We specialize in online marketing for several businesses, like healthcare practices, with a laser focus on SEO (search engine optimization) and paid ads (Google Ads, Facebook Ads, Instagram Ads, and Bing Ads).
Here’s what sets us apart:
- Maximize your online visibility: We know how to work with Google and Meta’s algorithms to get your orthopedic practice in front of the right people.
- Stretch your marketing budget: We build optimized strategies that get real results without wasting your spend.
- Drive more patient leads: We’ll bring in more qualified leads, more procedures, and a stronger ROI. Your growth is our #1 priority.
- Custom-built techniques: No cookie-cutter plans. We create tailored campaigns that reflect your practice’s unique needs.
- Research-driven approach: We start by listening to your goals and dive deep into the data to craft a plan that connects your practice with the patients who need you most.
- No long-term contracts: Many of our clients have worked with multiple (four to seven) agencies before finding us. They choose to stay because we get the results they need, no strings attached.
We focus on the metrics that matter—your numbers. Our mission is straightforward: turn every qualified lead into a booked appointment.
Partner with us for your digital marketing strategy and see incredible results. Let’s turn your orthopedic practice into the go-to choice for patients in your area.
Send us an email at contact@digitalspotlight.com or call 310-879-8003 for a free, no-pressure consultation. We’re excited to help your orthopedic surgery practice grow.
Why Is the Internet Essential for Orthopedic Marketing?
In today’s digital landscape, the internet is the backbone of orthopedic marketing. How do we know?
As of February 2025, there are 5.56 billion internet users worldwide, That’s almost 68% of the global population.
For orthopedic practices, that means the internet isn’t just a place to share information—it’s a gateway to connect with prospective patients.
Digital marketing lets you reach way more than old-school methods ever could.
That’s not all. Your orthopedic practice grows and increases its online visibility, helping potential patients understand what you do and why they should choose you.
These days, most people now turn to the internet to discover businesses—including healthcare providers. But it’s not just about numbers. It’s about helping the right people find you—those who need your expertise and care.
If you don’t have a strong online presence, you’re probably missing out on patients already searching for what you offer.
And let’s be honest—if potential patients can’t find your orthopedic practice online, they’re likely to choose a competitor who shows up instead.
But here’s the exciting part: You don’t have to figure it all out on your own.
We’re proud to be part of Google’s partnership program, which means we’re one of the few agencies recognized for delivering exceptional results.
Our Premier status means we’ve got Google-certified experts on the team who:
- Manage big ad spend every month,
- Maintain consistently high client retention rates
- Experience rapid client growth
You’ll be on the priority line for Google’s top-tier support, plus get early access to new tools and features, so you enjoy the benefits before anyone else.
If you’re ready to boost your online visibility, attract qualified leads, and leave the competition behind, you’re in the right place.
We’ll work with you to build a practical online strategy that gets tangible results—just like we’ve done for other orthopedic surgeons.
What Are the Best Strategies to Win New Patients Online?
At the heart of any great digital marketing strategy is one simple goal: to develop campaigns that align with your broader business objectives, utilizing the wide range of digital tactics and channels available.
Looking to attract new patients? That’s exactly where we come in.
Many of the clients we work with come to us for help in two major areas: paid advertising and SEO. These are powerful tools to boost visibility and bring the right people to your practice.
But that’s just the beginning—we also offer a full suite of digital marketing services, including content marketing, social media marketing, website design and development, and email marketing.
When you partner with us, you’re not just getting services—you’re getting a results-focused strategy. We use actual data to generate a steady stream of leads and help your orthopedic practice grow.
Curious about your options? Keep reading to explore the different types of digital marketing and how they can work together to bring your goals to life.
We’ll dive into the top techniques to bring in new leads beyond patient referrals and help make your orthopedic practice the one everyone’s searching for.
How Can SEO Benefit Orthopedic Surgeons?
In a competitive healthcare market, getting noticed online isn’t just a bonus—it’s essential if you want to attract new patients.
More and more patients are using search engines to find health-related information, which means they’re out there actively searching for orthopedic services like yours.
What does this mean for your practice? Simple: If you want to stand out, you need a strong online presence that grabs attention.
That’s where SEO (search engine optimization) makes all the difference.
SEO helps boost your website’s visibility, putting you right in front of potential patients who need your expertise the most. And here’s the exciting part—landing in the top three search results on Google matters more than you might think.
Those top spots capture more than 75% of all clicks, meaning the higher you rank, the more leads you’ll get, and the better chances you’ll attract orthopedic patients.
And yes, we know it works—because we’ve done it. With a track record full of wins and real-life examples, we’ve helped other practices see real growth—and we’d love to help you do the same.
Take Dr. Richard Zoumalan, for example. With a fully tailored SEO game plan from our team, he’s now one of the most in-demand rhinoplasty surgeons, with appointments now booked months ahead.
Here are the amazing results:
| Metric | Start | Latest | Improvement |
| Leads (analytics) | 82 | 1,294 | 1,478% |
| Top 3 Rankings (Google) | 1 | 438 | 43,700% |
| Top 10 Rankings (Google) | 15 | 1,017 | 6,680% |
Dr. Zoumalan’s growth is a powerful example of what the right SEO strategy can do.
We helped expand his reach, bringing in more patients and increasing his visibility. Climbing into the Top 10 on Google gave him a major credibility boost, and cracking the Top 3 took his organic traffic to a whole new level.
What’s most rewarding? These results show our SEO efforts are perfectly aligned with his goals, helping him become the go-to rhinoplasty expert he is today.
“It was obvious from the start that Digital Spotlight knew all the current issues with positioning doctors online. They corrected errors where my previous agency had put me at a disadvantage. Then, they built a website so stylish and functional that I STILL use it, seven years later. That website and their work took me to the first page of Google in a very short period of time.”
Richard A. Zoumalan, MD | Dr. Richard Zoumalan Facial Plastic Surgery
Dr. Zoumalan did it, and so can you! Unlock the online potential of your orthopedic practice with our expert SEO strategies.
Book a FREE, no-pressure consultation with our SEO specialists today. Call us at 310-879-8003 or email us at contact@digitalspotlight.com. Let’s make your practice the next big success story!
Is PPC Advertising Effective for Orthopedic Practices?
Let’s face it—traditional marketing methods don’t always deliver the results they used to. If you want to bring in new patients quickly, pay-per-click (PPC) advertising can be a game-changer.
Pay-per-click (PPC) ads are not just a great tool—they’re a fast track to increasing your orthopedic practice’s online visibility and driving immediate results.
With PPC, you can place your ads across search engines, websites, and social media platforms, putting your practice right where potential patients are already looking.
And here’s the best part: You only pay when someone actually clicks on your ad. No wasted spend, just real opportunities to grow your practice.
Here’s a stat to blow your mind: Businesses that use PPC typically see an average ROI of 200%. Now, that’s what we call a win!
With our PPC marketing services, we’ll make sure you get the most bang for your buck. Our approach focuses on bidding for the best ROI-driven keywords, attracting quality leads, and turning them into long-term patients.
We also track keywords and key phrases that produce clicks because we know every one of them counts toward your success.
If you’re ready to take the fast lane to patient acquisition, PPC might be exactly what you need.
How Can Social Media Platforms Promote Your Practice?
Social media isn’t just for sharing memes or staying in touch with friends. It’s a total game-changer to promote your orthopedic practice and connect with potential patients.
Think about this: As of February 2025, an incredible 5.24 billion people (nearly 40% of the global population) are active on social media.
That’s a massive audience you can tap into. And with the right strategy, you can reach the people who are already searching for the care you provide.
From sharing helpful tips and patient success stories to answering questions and showcasing your expertise, social media gives you a direct channel to engage, build trust, and stay top-of-mind.
Check out our social media marketing service. We use various platforms such as Instagram, Facebook, and X (formerly Twitter) to engage with your target audiences.
It’s a powerful tool to build brand awareness, drive web traffic, and attract your ideal patients.
Take Meta, for instance—its advertising platforms, including Facebook and Instagram, are top-notch for digital marketing.
Facebook Ads is a major player, allowing businesses to promote across Facebook and its partner networks. When paired with Instagram, it creates a dynamic duo that can capture your audience’s attention.
We stay on top of all the latest updates on these platforms, so no need to stress about keeping up with every social media update. We’ll ensure to keep your strategy fresh, relevant, and ahead of the game.
Plus, we’ll also fine-tune your social media ads using a data-driven approach, running A/B testing to identify the most effective version.
We’d love to chat about how social media marketing can support your goals and help your orthopedic practice grow.
Visit our office at 2450 Colorado Avenue, Suite 100E, Santa Monica, CA 90404, or get in touch via email at contact@digitalspotlight.com. You can also call us at 310-879-8003. Let’s get started today!
How Often Should You Redesign Your Healthcare Website?
Your healthcare website is a vital touchpoint for patients, so keeping it fresh and user-friendly is key to building trust and driving engagement.
But how do you know when it’s time for a refresh?
As a general guideline, it’s a good idea to redesign your website every two to three years. Why? Because user expectations change, technology keeps evolving, and digital marketing trends move fast.
Let’s take a look at a few signs that might mean your website is ready for a refresh—and how to make sure it always puts your best foot forward.
- Outdated design: We get it—content is incredibly important. But let’s be real—looks matter too.
In fact, 94% of people form their first impression of a website based on its design. If your web design looks dated or clunky, potential patients might leave before they even read a single word.
A modern, appealing design that reflects your high-quality care doesn’t just make your practice look more professional—it helps build trust from the very first glance. If your website hasn’t had a visual refresh in a while, it might be time to give it the makeover it deserves.
The good news? We’ve got you covered.
We’ll create a custom main design that captures the look and feel you want for your practice. And because we know how important it is to get things just right, you’ll also have the option to request up to two rounds of revisions. - High bounce rate: If people are leaving your website right after clicking on your ad, that’s a red flag. Maybe there’s something off with your landing page or offer.
A high bounce rate calls for a website refresh. We can help improve your website with faster load times, strong calls to action, and better landing pages that keep visitors engaged. - Stale content: If your website hasn’t been updated in a while, it could be doing more harm than you think—especially when it comes to search engine rankings.
Search engines might consider outdated content inactive, which can push you further down in search results.
That’s where regular content creation comes in. Posting fresh blogs, articles, patient reviews, or new service pages, encourages search engines to revisit and index your site more often.
That’s exactly what our content marketing service is here for.
We’ll keep your content fresh so you stay top of mind (and top of search). We’ll keep an eye on your cache dates and recommend updates every two weeks.
Why Is a Specialized Orthopedic Website Design Necessary?
Your orthopedic website isn’t just a digital brochure—it’s your online clinic.
A specialized design helps you stand out, builds trust with potential patients, and makes it easy for them to find what they need.
Part of creating a great website is to optimize the user experience. Here are some advanced strategies we use to ensure potential patients enjoy browsing your orthopedic surgery website:
- Loading speed: How quickly your website opens is a major factor for Google rankings. We check it using Google’s PageSpeed Insights for both desktop and mobile devices.
Our goal is to help you achieve a page speed score of 90 or above, boosting both performance and user experience. - Easy navigation: A simple and intuitive website design allows both your visitors and search engines like Google and Bing to navigate your website effortlessly.
We can help optimize important files like robots.txt and sitemaps, such as hypertext markup language (HTML) and extensible markup language (XML), ensuring smooth navigation. - Media quality: We’ll fine-tune images and videos by adjusting file sizes, adding alt attributes (alternative information of an image), and updating sitemaps.
Conversion-focused design elements ensure your pages load quickly and offer the best possible patient experience. - Mobile optimization: A mobile-friendly web design is essential for ranking high on Google and ensures your content looks great on mobile devices.
We can test your website with Google’s Mobile-Friendly Test and Mobile Usability report in Google Search Console to check if your site works perfectly on smartphones and tablets.
With Digital Spotlight, your website won’t just look great—it’ll perform at its best. We’ll help you achieve faster load times, a smoother user experience, and seamless mobile optimization.
The result? A website that not only attracts visitors but keeps them engaged and converts them into patients.
You’ll be setting your orthopedic practice up for real, measurable growth—and we’ll be right there with you every step of the way.
What Are the Best Practices for Online Reputation Management?
In today’s digital age, your online reputation can make or break someone’s decision to choose your medical practice.
Did you know that nearly 73% of US patients consider online reviews before they decide on which healthcare provider to go to?
No need to stress, though—we’ve got your back. We’ll help you gather high-quality patient reviews, monitor feedback, and manage responses to ensure your reputation stays rock-solid.
Even better, we’ll create keyword-rich replies to reviews that not only address concerns but also build trust and credibility with potential patients.
And that’s not all—we’ll build high-quality backlinks from trusted local businesses, news sources, and blogs, giving your website more credibility and boosting your local presence.
How Can Video Marketing Enhance Patient Engagement?
Video content is one of the incredible methods to educate and entertain both current and potential patients. Here’s how it can elevate your orthopedic practice:
- Show off your expertise: You can use video to highlight your top services, like joint replacements, sports medicine, spine treatment, and other orthopedic care, in a way that’s easy to understand and visually appealing.
- Boost user engagement: Videos are great for telling stories that grab attention. They combine visuals and sound to connect with viewers on a deeper, more emotional level.
- Improve SEO and rankings: Having a video on your site tells Google your content is of high quality. It also keeps visitors on your page longer. These factors can help bump your site up in search engine results pages (SERP).
You can share your videos across different channels for maximum impact. For example, YouTube ads are a fantastic way to get in front of your target audience.
Your ads can pop up on YouTube or even in the Google Display Network, meaning you’ll connect with potential patients exactly where they’re already spending time.
Looking for tips on creating effective videos? Check out these best practices:
- Use high-quality visuals and audio: Viewers should be able to understand your video clearly and easily.
- Create a compelling story: The best video marketing tells a tale that engages the viewer, such as a patient’s testimonial about their experience.
- Put a call to action (CTA): Every video should have a CTA that ties into the video’s goal. Some examples are “Click Here,” “Schedule a consultation,” “Learn more,” or “Book now.”
Ready to make some noise and get noticed? Video is the way to go!
How to Ensure Sustainable Long-Term Marketing Results
In a fast-paced world where trends change overnight, and competition grows fiercer by the day, short-term wins in marketing are no longer enough. To truly thrive, businesses need strategies that stand the test of time.
Our approach is all about attracting high-quality leads, securing more consultations, and increasing surgery bookings—all while minimizing your patient acquisition cost. This can result in long-term success for your orthopedic practice.
Our case studies prove that we’re the partner you need. What sets us apart? Our clients stay with us because we consistently provide value. We also have no lock-in contracts—if it’s not working for you, it’s not working for us.
What Should an Orthopedic Practice Look for in a PPC Agency?
Several PPC agencies promise big results–but not us. We want a lasting partnership with you, so we’re not going to start by making inflated promises.
To win you over, here’s a tangible proof we have:
We’re incredibly proud of the impact we’ve had on our clients’ businesses. On average, we’ve helped them boost leads and sales by a solid 83%.
But it doesn’t stop there—some of our clients have experienced remarkable growth of up to 400%. That’s something to get excited about, right?
Check out these seven reasons why we’re the right online marketing agency for your PPC needs:
- As a Google Premier Partner, we’ve got the credentials to prove our expertise.
- Your specific needs and goals are our top priority.
- We’re marketing professionals offering actionable advice.
- Our proven strategies are supported by case studies and glowing client testimonials.
- We focus on data-driven, measurable results to make sure you get the best return on your investment.
- We’re confident in achieving your desired results—without locking you into long-term contracts.
- We’ve been featured in top publications like VentureBeat (a well-known news provider on technology), showcasing our top-tier authority in online advertising.
Don’t hesitate to reach out. Call us at 310 879 8003 to book your free, no-pressure consultation, or email us at contact@digitalspotlight.com. We’d be thrilled to assist your orthopedic surgery practice’s growth.
You’re also welcome to stop by our office at 2450 Colorado Avenue, Suite 100E, Santa Monica, California, 90404—we look forward to meeting you!
How Can Community Engagement Boost Your Practice?
Building strong connections outside your clinic can be a game-changer for your orthopedic practice.
By participating in community events, you give potential patients the chance to meet you, learn from you, share their stories, and feel they’re supported.
Whether you’re showing up at healthcare fairs or pitching in at charity events, it’s an awesome way to position your practice as a trusted, go-to resource in your local area.
And here’s the thing—community engagement isn’t just about giving back; it’s also about establishing your reputation, earning trust, attracting new patients, and making a lasting impact where it matters most.
How to Optimize Your Google Business Profile
Your Google Business Profile (GBP) is often the first impression prospective patients have of your medical practice.
So, what exactly is Google Business Profile? This free local listing tool (formerly Google My Business) puts your practice on the map—literally.
GBP boosts your visibility in local organic search results, the map pack, and Google Maps, so when prospective patients are looking, they’ll easily find you and choose you over the competition.
We’ll take care of everything—we’ll set your GBP up and running, from registration (even for unverified listings) to photo uploads and SEO optimization for top rankings. Plus, we’ll ensure your practice gets maximum visibility across all your locations.
Your GBP isn’t just a listing; it’s a window into your practice. We’ll help you highlight essential details potential patients need to know, including:
- Contact information (name, address, phone number)
- Services and treatments available
- Opening hours
- Health and safety measures
Let’s help you stand out on Google and turn those search results into booked appointments!
How to Use Email Marketing to Connect with Patients
Want to establish stronger relationships with your orthopedic patients—even when they’re not in the clinic?
Email marketing is one of the easiest and most effective ways to stay top of mind, share helpful information, and show you care.
Our email marketing strategy targets prospective patients who’ve already shown interest by subscribing to your list.
By delivering valuable content and exclusive offers straight to their inbox, you’ll keep both new and existing patients engaged, educated, and coming back for more.
How to Integrate Telemedicine for Enhanced Patient Care
Telemedicine is changing how healthcare works. Now, patients can connect with their medical providers over the phone or via video consultations.
The benefits? Care that’s more convenient, accessible, and centered around the patient experience.
As more healthcare providers shift to virtual visits, orthopedic practices have a unique opportunity to lead the way.
Embracing telemedicine doesn’t just keep you on track with the rising demand—it improves care quality and boosts patient satisfaction. It also broadens your geographic reach, helping to maintain long-term growth with steady patient flow.
We can help you promote your telemedicine service through our comprehensive digital marketing services.
From SEO to social media, we’ll help your telemedicine services get the attention they deserve.
How Does Digital Spotlight Track Marketing Effectiveness?
Ever wonder if your marketing is actually working? Digital Spotlight takes out the guesswork by giving you clear, real-time insights into what’s driving results—and what’s not.
We love data—and not just because it’s cool to look at charts. Data analysis tools like Google Analytics help us understand what’s driving growth in our marketing efforts and what’s dragging you down.
We track different metrics, including website traffic, user behavior, and conversion rates, so we can fine-tune your orthopedic marketing campaign for even better results.
Our data-backed approach helps orthopedic practices thrive smarter, not just faster. With proven strategies and high-performance tools, we focus on boosting revenue and delivering real ROI.
We’re not here to sell you something you don’t need. We only work with clients we’re confident we can make a measurable difference—and that starts with a conversation about what’s possible for your medical practice.
Give us a call at 310-879-8003 to schedule a free, no-pressure consultation, or shoot us an email at contact@digitalspotlight.com.
We’re here to help you turn insight into impact—and elevate your orthopedic surgery practice’s growth.
References
- How many orthopedic surgeons are in the U.S.? – https://www.definitivehc.com/blog/how-many-orthopedic-surgeons-in-us
- About Digital Spotlight Health – https://digitalspotlighthealth.com/about/
- Client Case Studies – https://www.digitalspotlight.com/case-studies/
- Why Digital Spotlight? – https://www.digitalspotlight.com/why-digital-spotlight/
- Choose an Agency That Surgeons & Practice Managers Love to Refer – https://www.digitalspotlight.com/about
- Welcome to Your Specialized Digital Advertising Agency – https://www.digitalspotlight.com/
- Contact – https://www.digitalspotlight.com/contact
- Number of internet and social media users worldwide as of February 2025 (in billions) – https://www.statista.com/statistics/617136/digital-population-worldwide/
- Why is digital marketing important for business? – https://www.futurelearn.com/info/blog/why-is-digital-marketing-important-for-business
- Google Search – https://www.digitalspotlight.com/services/google-search/
- Case Studies – https://digitalspotlighthealth.com/resources/case-studies/
- Search Engine Use for Health-Related Purposes: Behavioral Data on Online Health Information-Seeking in Germany – https://www.tandfonline.com/doi/full/10.1080/10410236.2024.2309810
- Digital Spotlight Health: Digital marketing for healthcare businesses – https://digitalspotlighthealth.com/
- Richard Zoumalan – Plastic surgeon, Beverly Hills, CA – https://digitalspotlighthealth.com/blog/resources/case-studies/richard-zoumalan/
- Understanding Paid Products – https://sites.google.com/quantumlinx.com/digital-spotlight-paid/pcm-training/iv-overall-understanding-of-paid-products
- Understanding the Power of Paid Search Advertising & 5 Top Tips for Running a Successful PPC Campaign – https://www.linkedin.com/pulse/understanding-power-paid-search-advertising-5-top-ppc-scott
- Keyword Match Types – https://sites.google.com/quantumlinx.com/digital-spotlight-paid/pcm-training/ix-keyword-match-types?authuser=1
- Surgeons: Elevate Your Practice with Instagram & Facebook Ads – https://www.digitalspotlight.com/services/facebook-ad-management/
- Increase your Google ads Performance and Deal with a Local Sydney Google Premier Partner – https://www.digitalspotlight.com.au/ppc-sydney/
- How Often Should You Redesign Your Website? – https://sachsmarketinggroup.com/how-often-should-you-redesign-your-website
- How Often Should You Revamp Your Practice’s Website? – https://www.linkedin.com/pulse/how-often-should-you-revamp-your-practices-website-john-vakidis?trk=article-ssr-frontend-pulse_more-articles_related-content-card
- HyperText Markup Language (HTML): What It Is and How It Works – https://www.investopedia.com/terms/h/html.asp
- What is XML? – https://aws.amazon.com/what-is/xml/
- HTML <img> alt Attribute – https://www.w3schools.com/tags/att_img_alt.asp
- How Having Website Helps Your Business – https://primeoutsourcing.com/how-having-website-helps-your-business/
- SEO Best Practices – https://docs.google.com/document/d/1Yj61ZoGxK2o6hlHOmjBWsWUcdMOWbpoJzjBKEJWVgRs/edit?tab=t.0
- The Role Of Tracking Reviews In The Age Of Healthcare Consumerism – https://www.forbes.com/councils/forbescommunicationscouncil/2024/05/10/the-role-of-tracking-reviews-in-the-age-of-healthcare-consumerism/
- Understanding The Power Of Video For Marketing – https://www.forbes.com/councils/forbesagencycouncil/2024/03/07/understanding-the-power-of-video-for-marketing/
- Google Ads – https://sites.google.com/quantumlinx.com/digital-spotlight-paid/service-offered/google-ads
- A guide to video marketing & why it’s essential in 2025 – https://www.adobe.com/express/learn/blog/video-marketing
- About VentureBeat – https://events.venturebeat.com/aboutventurebeat/
- How to Create An Effective Patient Engagement And Outreach Strategy – https://healthsnap.io/how-to-create-an-effective-patient-engagement-and-outreach-strategy
- Local SEO – https://www.digitalspotlight.com.au/local-seo/
- Benefits of Telemedicine – https://www.hopkinsmedicine.org/health/treatment-tests-and-therapies/benefits-of-telemedicine
- A Comprehensive Review on Exploring the Impact of Telemedicine on Healthcare Accessibility – https://pmc.ncbi.nlm.nih.gov/articles/PMC11009553/
- Our Services – https://www.digitalspotlight.com/services/
- Digital marketing that delivers big numbers for healthcare businesses – https://digitalspotlighthealth.com/how-we-work/
