According to a survey by the International Society of Aesthetic Plastic Surgery (ISAPS), the United States is the record holder for the most cosmetic procedures globally. With over 7.4 million surgical and nonsurgical procedures done in one year, it’s clear that there will be no shortage of potential cosmetic surgery clients in the years to come.
This growing demand may have pushed you to advertise your cosmetic surgery practice online. Unfortunately, with everything else you have to do, you may have little time to learn how to leverage your digital marketing.
Plus, you don’t have the time and expertise to tinker with online platforms like Google, Facebook, or Bing to best benefit your practice.
And with so many cosmetic surgeons advertising online, you may feel lost amongst every other surgeon. The tight competition can be challenging for you to stand out and succeed.
Maybe you’ve worked with other digital marketing agencies and spent money on search engine optimization (SEO) and paid ads. But you still haven’t gotten your desired results – more patient leads, consults, and procedures.
Adding to the complication is that digital marketing rules are constantly changing. What works for your campaign today may no longer work tomorrow.
Maybe you’ve recently started your cosmetic surgery business, and you’re searching for an agency that understands your practice’s unique requirements – one that can work with the latest marketing trends in your field.
If these situations seem familiar, then maybe you’re asking if there’s a digital marketing company you can trust, one that can offer the best marketing option for your practice.
Fortunately, there is – Digital Spotlight.
We specialize in bridging the gap between you and prospective patients who need your services. We’ll handle your digital marketing campaigns so you can focus on running your cosmetic surgery practice.
Whether you’re helping your patients fulfill their cosmetic needs to look better or undergo a specific aesthetic procedure to feel more confident and improve self-esteem, we’ve got you covered.
Our patient leads-focused strategy can help you engage potential clients at every stage of their journey.
We’ve built our relationships on the results we deliver, ensuring our clients stand out as they continue to work with us for years. We believe you should start working with us, too.
Our deep understanding of Google’s algorithm lets us know what’s popular and what isn’t, leveraging cosmetic surgery marketing trends that can turn casual site visitors into loyal clients.
With 15+ years of experience in the digital marketing industry, we’ve gathered valuable data that can help your cosmetic surgery business win top positions in search engines. And the best part? We can do this at a lower cost than what your competitors spend.
Before you sign up with us, we’ll create an online marketing plan unique from your competitors—for free! We believe it’s only fair to identify what you truly need before quoting you for the work.
Online Marketing Continues to Overtake Outdoor Advertising
Having worked with several plastic and cosmetic surgeons in their marketing campaigns, we understand that both practices are different despite their similarities.
Plastic surgeons mostly perform reconstructive surgery to restore form and function, while cosmetic surgeons perform procedures to enhance aesthetics.
Knowing these differences, we can tailor-fit digital marketing strategies that effectively reach a specific target audience. That’s why we offer pitch-free consultations, analyses, and audits to truly understand our client’s unique needs and offer realistic solutions.
Suppose you’ve been in the cosmetic surgery industry for a long time and considered advertising your practice through outdoor ads like billboards and signage.
As time passes and more people go online, you may see the internet as an opportunity to market your practice instead. In other words, online marketing may help you reach your target audience better.
Because of the prevalence of digital ads today, expect searchers to see an ad or two each time they check their social media accounts or look for a cosmetic surgeon on Google Search.
Even amidst the COVID-19 pandemic in 2020, digital ad spending increased by 12.2%. Meanwhile, revenue from social media ads reached $41.5 billion. These figures show how effective digital ads can be for your business.
If you have a low tolerance for risk in marketing, you may be concerned about the challenges of measuring your return on investment (ROI) through outdoor advertising.
Don’t worry. Our digital marketing services have numerous tools, such as Google Analytics, that can help us track and analyze your campaign’s performance, such as for Google Ads or Facebook Ads.
With the right online marketing strategy for your cosmetic surgery practice, we can help you gain more leads and grow your business.
Online Medical Marketing for Aesthetic Practices
Online marketing has the tools, platforms, and channels to help your cosmetic surgery practice succeed.
Accessibility to these tools allows you to offer aesthetic surgery to a broader clientele, not exclusively to the rich and famous.
Nowadays, more people from various demographics, including those extremely active online and on social media platforms, are choosing cosmetic surgery.
If you want your practice to be visible to this growing target base, you should be more active and engaging online.
However, to connect with a specific target audience that can benefit from your practice, consider partnering with a digital marketing agency like ours.
When it comes to healthcare businesses like yours, our online marketing strategy is all about delivering leads, not impressions or ad views.
SEO Continues to Grow in Impact
Decades ago, plastic surgeons primarily relied on outdoor advertising, such as television, radio, print, or billboards, to reach their target audience.
However, over the last ten years, plastic surgery advertising has gradually moved away from this type of marketing and trended toward digital advertising.
In fact, the pandemic saw a 12% increase in overall digital ad spend.
Plastic and cosmetic surgeons who knew little about digital marketing, many of whom had never previously advertised, started to invest in it and gave it a try as interest in it grew. And why not when digital marketing has better return-on-investment (ROI) measurability than outdoor advertising?
As more and more people turn to Google for answers, online searches for information on plastic and cosmetic surgery continue to increase. People not only search for information about procedures but also look for and vet plastic surgeons online.
If you want your practice to get in front of these searches, you must be on Google’s #1 page. More than 75% of clicks on Google go to the top three search results, and reaching those ranks can help you gain leads.
The good news is that our SEO services can help you get to the top.
We understand that impressions or ad views may not be enough in the healthcare industry, including cosmetic surgery practices. Instead, what your online marketing campaign must do is generate leads.
Why do leads matter? They represent visitors interested in your services and can become potential customers.
The Zoom Boom Theory
Zoom, a video conferencing app, became even more popular during the COVID pandemic when people mainly stayed indoors, and work-from-home setups were the norm.
Studies showed that the Zoom boom made people more self-conscious of their physical features, increasing public interest in plastic surgery procedures.
On the other hand, another study suggested that the relative increase in cosmetic surgeries immediately after the lockdowns could be due to a backlog of cases.
Whatever the cause of the digital surge, the trend was consistent. There were huge spikes in searches for almost all procedures globally, especially facial plastic surgery and nonsurgical procedures.
Understanding these data allows you to anticipate your potential clients’ interests better and meet their needs.
Analyzing the trends influencing your clients’ decisions can help you choose which marketing strategy to use in your campaigns.
Below are some of the latest trends in cosmetic surgery.
Rhinoplasty Trends
In 2019, searches for “rhinoplasty” hit significantly high levels, often reaching monthly averages between 40,000 and 90,000.
Even during the pandemic, rhinoplasty searches continued increasing, often reaching monthly numbers of around 110,000. However, in September 2021, demand dipped to pre-pandemic levels, suggesting that the trend had somehow simmered.
Several factors influence the demand for rhinoplasty, especially among young adults. Social media, a primary driver, is an example.
Platforms like Snapchat and Instagram often set unrealistic beauty standards, influencing young minds to consider rhinoplasty and other cosmetic procedures to look beautiful.
Facelift Trends
“Facelifts” has been a popular search term for years, trending from around 18,000 monthly searches in 2017 to about 30,000 during the pandemic.
However, like rhinoplasty, the “facelift” search trend slowed down in September 2021 to pre-pandemic levels.
Still, based on an American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) member survey, facial plastic surgery and noninvasive treatments will continue to be in high demand in 2024.
If this trend continues, more young patients will likely ask for a “natural facelift.” With today’s technological advancements, facial “tweakments” will be an ongoing trend due to its appeal and accessibility to all ages.
Are these key terms crucial to your practice? Consult with us, and we’ll research these words to determine how they can help you rank high in the search results.
Brazilian Butt Lift Trends
Among the procedures mentioned in this section, Brazilian butt lift (BBL) has one of the most significant increases in monthly searches. In other words, compared to other cosmetic surgeries, BBL is among the most in-demand procedures searched online.
BBL searches hovered around 40,000 per month even before the pandemic. In September 2021, the trend increased to about 118,000 searches, up almost 300%.
According to the ISAPS, almost 400,000 people underwent this transformative procedure worldwide in 2021. This striking statistic represents an estimated 20% rise in the procedure’s popularity since 2017.
Based on these numbers, BBL may provide a significant opportunity to gain leads if you haven’t yet offered this service. And if you already do, call us for a consultation on how we can help you market your BBL procedure online.
Butt Implant Trends in Search
Butt implant searches may have seen a 50% increase monthly during the early period of the pandemic. By September 2020, however, the trend dropped to late-2017 levels.
This initial uptrend and subsequent drop-off may be due to influencers contributing to the increase in BBL searches and not because of a general desire to improve that body part.
Many doctors see the potential influence of social media on the growing demand for butt implants.
For example, patients who see tighter, higher, and rounder bottoms flaunted and praised on social media are driven to research and, ultimately, schedule appointments to give their butts a boost.
If you want to utilize social media to advertise your butt implant procedures, give us a call. Our social media marketing service can help you expand your practice’s reach, engage potential customers, and build meaningful connections in the digital landscape.
Liposuction Search Trends
From 2019 to 2021, liposuction search trends increased during the pre-summer months. However, despite the weight gain reported by many people during the pandemic, searches for this procedure didn’t improve as significantly as those for the other procedures.
Then, in 2022, more than 2.3 million liposuction procedures were performed, a 21.1% increase over 2021.
Once again, social media was cited as contributing to the rising public interest in cosmetic procedures like liposuction.
Tummy Tuck Search Trends
Did you notice a sudden increase in patients undergoing tummy tucks during the summer of 2020? You may attribute that surge to the number of tummy tuck searches that almost doubled during this period.
While this trend eventually leveled out, searches for this procedure in 2021 maintained a 50% increase over pre-pandemic levels.
Book a consultation with us to see how we can help you market your tummy tuck procedures.
Breast Implant Search Trends
Searches for breast implants increased by 50% during the pandemic, although by mid-2020, this trend quickly reversed to pre-pandemic levels.
According to an American Society of Plastic Surgeons (ASPS) report, breast augmentation was the most frequently performed cosmetic plastic surgery procedure from 2005 to 2020. In 2022, ASPS member surgeons did close to 300,000 breast augmentation procedures.
If you only handled a tiny fraction of that number, say, fewer than 100, you only got a little slice of the pie.
Let us help you change that number and draw more clients to your practice. Our SEO and digital ad services can help generate those leads.
The Future of Cosmetic Surgery Marketing Is Online
The number of Americans going online to look for health-related information, especially about cosmetic surgery, is increasing. Some interesting trends related to these matters are as follows:
- One in three American adults searches the internet to learn about specific medical conditions.
- Photo sharing on social media resulted in a 31% increase in surgery requests.
- 57% of patients go online to search for information about plastic surgery.
- 77% of patients look for information about health conditions using search engines like Google, Bing, or Yahoo.
- 76% of patients visit hospital websites for health-related information, while 52% visit healthcare information sites.
While the COVID-19 pandemic has made offline marketing and networking with referring doctors difficult, online marketing continues to bring in more leads.
Ready to amplify your lead flow? Work with us and see how our online marketing services can help fill up your appointment books with leads.
You can leave the heavy lifting to us so that you can free yourself from doing all the high-priced and time-consuming marketing.
The Rise in Technology
Advanced tools like ultrasonic saws can enhance the quality of your cosmetic procedures. If you’re interested in ultrasonic rhinoplasty, these tools can improve precision and minimize the risk of trauma for your patients.
If you’ve used advanced tools in your practice, good for you and your patients! You’ve embraced the technological innovations that enhance your ability to perform cosmetic procedures more effectively.
And what could be a better approach to promoting your state-of-the-art cosmetic surgery procedures than working with an online marketing firm like ours that leverages innovative tools?
As a Google Premier Partner, we’re always the first to hear about the search engine giant’s latest features. This designation means we can test them out for you before anyone in the industry even knows what’s happening.
The Rise of Celebrity Plastic Surgery
Kim Kardashian. Amy Schumer. Bella Hadid. Katy Perry. What do these celebrities have in common? They’ve openly admitted to having undergone some form of plastic surgery.
In the entertainment industry, physical appearance often plays a significant role in a celebrity’s fame.
While it’s easy to think they just lucked out with good genes, that’s not always true. Chances are, they’ve got a plastic surgeon who knows what they’re doing and has the right tools and experience.
As more celebrities opt for plastic surgery to look their best in front of the cameras, awareness and public interest in cosmetic procedures further increases. Factors contributing to this increase include the following:
- Advancements in surgical techniques lead to safer and more accessible procedures.
- Social media platforms help boost the visibility of celebrities, drawing in public fascination with their seemingly perfect physical appearances.
Film and TV (television) stars and other personalities rely on plastic surgery to maintain their youthful look and beauty, somehow normalizing the practice.
For example, the rising popularity of face augmentation procedures, such as fillers and botox, among superstars has made plastic and cosmetic surgery acceptable, increasing the interest in and demand for cosmetic procedures.
If you’ve had celebrities as cosmetic surgery patients or plan to market your practice to them, we have online marketing services for you.
For example, our pay-per-click (PPC) or paid advertising service allows you to display ads on online platforms like Google or Facebook. This service can help you target specific audiences on those platforms and reach your preferred clients effectively.
The Impact on Marketing Strategies
The influence of celebrity plastic surgery on marketing strategies has resulted in the following emerging trends within the plastic surgery industry:
- Celebrity endorsements: Plastic surgeons and marketers have started associating their practice with celebrities to attract the public who want similar results.
- Before-and-after photos: Some plastic surgery clinics use before-and-after photos of celebrities as a marketing technique to exhibit the procedure’s transformative effects, which helps attract potential clients who want to achieve similar looks.
- Social media: Many celebs use social media to share their plastic surgery experiences. Engaging with these posts can help you reach your target audience and interest them in your services.
Given these trends, our PPC services, such as Facebook and Google Ads Management, give you options to target customers based on demographics, location, behavior, and interests.
Adapting to the Changing Landscape
As a cosmetic surgeon and business owner, you must stay competitive and adapt to your industry’s changing environment. One way to do so is by developing advanced strategies leveraging celebrity plastic surgery’s influence.
Below are strategies we can focus on for your marketing campaign:
- Establish a solid online presence: Engaging social media users and maintaining a user-friendly site can help improve your online presence. This way, you can showcase your expertise and connect with potential clients.
- Market your content: Creating informative and helpful plastic surgery content can help position you as an industry authority. Examples of content that can inform and educate potential patients are blogs, videos, and webinars.
- Provide testimonials: Genuine feedback and reviews from satisfied clients can be a way to showcase their experiences with your service and help you build credibility and trust with potential clients.
- Collaborate with influencers: Partnering with beauty and wellness influencers and those who have undergone surgery can help promote your practice and engage with audiences beyond your immediate reach.
- Personalize your marketing: Ways to personalize your marketing include customizing website content, email campaigns, and social media content according to your audience’s preferences and interests.
Ethical Considerations
Suppose you have a celebrity endorser for your cosmetic surgery services. Even if this campaign is effective, we must still consider the ethical implications of this marketing strategy.
For example, it is of the utmost importance to respect a celebrity’s privacy and obtain consent before using any information, image, or video related to their surgical procedure in your ads.
In addition, we ensure your marketing materials are accurate and transparent, giving potential clients realistic expectations about the cosmetic results they can get from your services.
That’s why we offer free no-pitch consultations. Just as you should listen to your patients and understand their needs, we also listen to you and understand your needs and expectations.
The Rise in the Number of Cosmetic Surgeons
As more people express interest in cosmetic surgery procedures, more medical practitioners want to enter the field and practice cosmetic medicine alongside plastic surgery and dermatology.
In fact, a forecast on industry trends in the U.S. shows that the plastic surgery industry may grow to about $24.3 billion and have over 11,000 businesses between 2024 and 2029.
Are you a medical professional who just changed your practice to include cosmetic medicine to pursue botox injections and other cosmetic procedures?
If you answered yes, you’re part of this fast-growing industry. This also means you’ll see more competition in your field.
But there’s no need to worry. Our digital marketing services, such as SEO, can help you rank for relevant keywords in Google and kick your competition out of those top spots! And when potential customers see only you in the search results, they may not even hear about your competitors.
The Confluence Between Cosmetic Surgery and Entrepreneurship
Although cosmetic surgery belongs to the medical industry, more individuals see this practice as part of the fashion and cosmetic industry.
That isn’t surprising. After all, many people consider cosmetic surgery as more of a beauty treatment instead of a health procedure.
Due to this trend, cosmetic surgery has evolved into an entrepreneurial industry. More clinics now function as private equity entities (legal structures like investment firms that conduct business activities) rather than as traditional private individual practices.
If you have that entrepreneurial spirit, it may be tempting to do everything, including marketing your cosmetic surgery practice, by yourself.
Fortunately, we’re here to help with your marketing needs, allowing you to focus on advancing your practice. Our online advertising services, including Google and Facebook Ads Management, can help you target your desired audience based on elements like their demographics, location, and interests.
For example, in places such as Los Angeles, more and more people are willing to undergo cosmetic surgery. If you have a clinic in this location, you can expect to face fierce competition from many other cosmetic surgeons.
The good news is that we can help your practice stand out. With Google Ads, your practice can reach millions of daily search engine users and site visitors. Meanwhile, with Facebook Ads, you tap into a large customer base comprising billions of active users.
Average Cost for Cosmetic Surgery Is Dropping
The cost of cosmetic surgery may not be affordable for many people. Some clinics charge at least $8,000 for facelifts and similar procedures, which doesn’t include facility costs and related expenses!
However, this trend of surging costs for cosmetic surgeries may change soon. In fact, the increasing number of cosmetic surgeons and alternative procedures are lowering the average price of surgeries.
Meanwhile, when it comes to marketing your practice, we can also help lower your costs further and win the best spots for you. At the same time, your competitors pay more for lower positions.
We understand the algorithms Google and other platforms use and know which searches will be profitable.
So, if you’re dead set on winning those top spots in your niche, work with us, and we’ll help you obtain a high flow of leads for the best possible acquisition cost.
Conversion Attribution Is Getting More Challenging for Digital Marketers
Suppose your potential clients use browsers with built-in tracking protection. This feature may prevent Facebook and Google Analytics from collecting user information.
For example, you can’t see yourself in your website’s analytics when using the Firefox browser, making it increasingly challenging to track your campaign.
Due to this feature, a digital agency without the right tools may find it challenging to report conversions.
Fortunately, we can monitor and attribute these out-of-sight conversions, thanks to Google and Facebook’s new processes. These developments, such as the following, help us identify hidden conversions:
- Server-side tracking: This Facebook tracking feature stores hashed or encrypted data via the server side.
- Enhanced conversion: This process hashes the first-party data to Google, allowing the search engine to report the leads.
- Consent mode V2: This feature enables conversion reporting based on data characteristics without the user’s consent to track their data.
PPC Increases in Competition
We offer paid or pay-per-click (PPC) advertising if you want to display your ads on online platforms like Google or Facebook. PPC helps you reach potential customers on those platforms by targeting specific demographics or bidding on keywords.
However, costs have increased as competition among surgeons has become more intense. Still, costs remain comparatively lower than in other industries like legal services, where each click can cost you hundreds of dollars for particular keywords.
Fortunately, our paid advertising services, such as Google Ads and Facebook Ads, are still among the cost-effective ways to market your business.
Google and Facebook Ads let you set a budget and choose a bidding option depending on your goals and the average amount you’re comfortable spending for your campaign.
Cost per Click by Procedure
Estimates show that the cost per click (CPC) for nearly any ad related to cosmetic procedures is in the two- to five-dollar range.
However, we typically don’t put a price on your CPC before evaluating your cosmetic surgery marketing needs.
Instead, we provide a free, no-obligation analysis of your current marketing strategy and determine whether Google Ads, Facebook Ads, SEO, or Bing advertising suits your practice. The results of our audit can determine whether your budget can cover your advertising requirements.
What Is SEO?
In simple terms, SEO is how websites improve their visibility in Google or other search engines and gain organic (nonpaid) traffic. SEO is also how you can reach the top search results for relevant keywords.
Whenever potential customers search for your cosmetic surgery services on Google, it’s highly likely that the results they see on top of the search page are there because of SEO.
If you want your cosmetic surgery website to rank high on Google, our SEO services are among your best options.
By comparing real-world performance against our ever-evolving SEO model, we uncover subtle shifts (even the ones other agencies find difficult to detect) and utilize them to achieve long-term SEO results.
Want proof? Our SEO work has helped over 1,800 businesses rank on Google’s first page! Plus, 79% of our clients have over 400 non-branded keywords ranking on page one of the search results!
We’ve had plastic surgeons who have benefited from our SEO service, like our client, Dr. Richard Zoumalan, a distinguished surgeon known for his natural-appearing noses that breathe well. He is also admired for his tastefully sculpted faces.
Dr. Zoumalan only wanted to specialize in rhinoplasty (nose jobs) and be booked for at least three months in advance.
We’re proud that our SEO strategy helped him reach these goals and then some.
Not only is he fully booked for up to six months, but his visibility on Google has also improved, allowing him to turn off his ads and gain six-figure savings yearly!
AI-Generated Content Is Here
Technological innovations have brought us advanced tools such as ChatGPT, which uses artificial intelligence (AI) to generate content automatically.
As these tools continue to improve and become more sophisticated, some marketers use them to create content for healthcare websites like yours.
However, the rapid advancements in AI content generation following ChatGPT’s game-changing features have become a concern for those unaware of the negative impact of AI content generators on some sectors and institutions.
For example, as a cosmetic surgeon and modern-day business owner, you may be worried about whether you’re receiving high-quality online content worth your money or fake content that will squander your investment.
Google can’t determine whether or not your content is human-written.
However, the search engine giant can detect pages with low-quality and spammy content and potentially deindex (remove from the search results) such pages. More often than not, AI-generated content quality is poor.
For these reasons, we only provide human-generated content when we create content for your website. We even run it through several AI content detection tools to ensure that the percentages of AI content in our human-written content do not exceed 25%.
The Benefits of Social Media Platforms
Social media platforms provide many opportunities for your cosmetic surgery practice to grow your brand and reach potential patients.
More than 62% of the world uses social media, making it an effective marketing strategy.
For example, potential clients can follow you on social media and learn about the different cosmetic procedures you offer. So, if you’re not on platforms like Facebook and Instagram, you’re missing out!
Social media advertisements like the Facebook Ads and Instagram Ads that we offer provide businesses with numerous benefits, including the following:
- Access to a massive audience with a potential customer base
- Detailed targeting options, such as demographics, locations, and interests
- Diverse ad formats like images, videos, and carousel ads (a combination of videos and pictures)
- Accessibility through mobile devices
Social Media’s Role in Cosmetic Surgery Marketing
If you want to target potential patients in their research phase, consider using SEO or PPC as your preferred marketing channel.
However, if building your brand and earning your patients’ trust are your priorities, marketing through social media may be more effective.
Our social media marketing (SMM) services allow you to utilize organic posts and paid ads on platforms like Instagram, Facebook, and Twitter to achieve the following:
- Engage your target audiences.
- Build brand awareness.
- Drive traffic to your site or online content.
Here are some of the ways our social media services can help promote your cosmetic surgery practice:
Brand Building
Many cosmetic dermatologists and plastic surgeons have become household names on social media platforms such as Instagram or TikTok. These practitioners have built a following of audiences who eagerly engage with their content and trust the information they get.
We can help build your brand through our SMM services and expand your brand’s reach. This way, your cosmetic surgery practice can target a wider audience and improve online connections.
Trust Nurturing
Social media may sometimes influence your patient’s decisions, such as booking a consult or undergoing a specific procedure.
For example, your social media profile can help educate users about your cosmetic surgery procedures, or past patients can leave reviews on your Facebook page. Such features may improve the chances of potential patients trusting you with their needs.
Through our social media ad services, such as Facebook Ads, we utilize Facebook’s social nature, which lets users like, comment on, and share your ads. These features can help enhance your credibility and visibility and promote your brand through organic word-of-mouth.
Demographic Trends on Different Social Media Channels
Have you ever done breast augmentation more frequently for patients below 35 than for older customers? What about liposuction for people below 70? Perhaps you’ve been noticing age-specific trends in your practice.
A 2023 study showed that certain age groups may have particular preferences regarding the type of procedure and social media platform to engage in.
If you are interested in marketing cosmetic or plastic surgery marketing on social media, the following research information might be useful to you:
- Patients aged 17 to 35 usually prefer breast augmentation more than any procedure. Consider using Instagram, TikTok, or Snapchat when offering this procedure.
- Patients between 36 and 70 are more open to liposuction. Consider offering this procedure on Facebook or Instagram.
- Patients 70 and older may need blepharoplasty (eyelid surgery to remove excess skin). Consider advertising this procedure on Facebook.
If you’re looking to target clients based on these recommendations, our social media marketing services, such as Facebook Ads and Instagram Ads, have detailed targeting options. This means you can focus on your audience by considering demographics, location, interests, and other factors.
Discoverability for Plastic Surgeons Is Greater on TikTok Than Other Social Media Channels
Instagram may be a better platform than Facebook for delivering content suggestions to your audience. But if we’re talking about organic reach, Instagram may still be behind TikTok.
For instance, users who haven’t interacted with your business on Instagram may find it challenging to discover your content on that photo- and video-sharing site.
Meanwhile, TikTok’s algorithm doesn’t discriminate against new or unknown content, so boosting your organic reach is easy, even if you’re still new to the platform.
This high discoverability on TikTok may help your cosmetic surgery account get in front of people interested in your content in ways Instagram still struggles with.
Unfortunately, TikTok doesn’t allow ads related to plastic surgery. Still, we can tweak your ads to ensure they conform to TikTok’s standards.
For example, the TikTok ads we placed for Tahiri Plastic Surgery allowed us to market the clinic on this platform even though the business mainly offers plastic surgery services.
Utilizing Influencer Partnerships
When you collaborate with influencers with large social media followings, your cosmetic surgery practice accesses a new audience base, helping to boost brand awareness. That’s why influencer partnerships are among the most popular and effective marketing methods today.
Aside from helping you promote your practice and services, influencers can offer helpful insights based on their followers’ interests, such as what these followers expect from cosmetic procedures.
Although influencer collaboration is primarily your responsibility, we can help you develop a strategy that spotlights your practice and keeps it competitive.
Leveraging Reviews and Testimonials
Online marketing’s rising popularity among plastic surgeons has created an emphasis on leveraging testimonials and reviews to establish credibility. In other words, getting favorable online feedback about your cosmetic surgery practice is good for your business.
When a satisfied patient leaves a positive review about your services, it can help boost your reputation. Potential patients can see your work quality and customer satisfaction based on those reviews on your website and social media channels.
Similar to what we do with influencer collaborations, we develop a strategy to highlight testimonials and reviews to help you market your services.
Online Reputation Matters to Prospective Patients
If you want your cosmetic surgery practice to stand out, consider placing extra attention on your online reputation. Potential patients will sometimes research and check your reputation online before deciding to go for an appointment.
People interested in the procedures you offer might look for your name or clinic on Google Search. They’ll read the reviews to learn about the procedures and methods and what previous patients say about you and your staff.
Regularly monitoring reviews and improving your online reputation helps maintain your practice brand. Responding to the reviews or simply thanking a client for their positive feedback goes a long way toward making people feel appreciated.
But what if you receive a negative review? Don’t ignore it. Instead, take it as an opportunity to resolve issues amicably and satisfy all involved parties.
We can help manage your online reputation through our Google Reputation Management service, which includes the following:
- Conducting a comprehensive ongoing analysis of negative web properties related to your important keywords on Google’s first page
- Ranking negative web properties based on what causes the most damage to your reputation
- Listing all key terms and their associated web properties causing online reputation damage
- Identifying which key terms to fix while considering the negative reviews, predictive traffic, and the keywords’ importance to your business
- Making recommendations to help control and protect information associated with your business and drown out damaging reviews
- Doing monthly simultaneous SEO to multiple online profiles, documents, and entries to achieve first-page rankings
- Conducting an initial technical audit of your site and making recommendations, where necessary, to lower your exposure to penalties (due to thin or duplicate content, low page speed, redirect checks, and indexing issues)
Create Engaging Content
One effective way to promote your cosmetic surgery services is to have unique and engaging content on your website that places you leagues above your competition.
But how can you ensure that your content is exciting and compelling enough to capture a client’s attention and motivate them to take action?
That’s where we come in. Content creation is part of our digital marketing services, such as our SEO Enterprise package, and includes the following:
- Writing SEO-optimized articles
- Maintaining a monthly target number of keywords
- Conducting content type analysis
- Creating content briefs
- Recommending title tags and meta descriptions
Title tags are elements coded in your web page’s hypertext markup language (HTML) to indicate that page’s title, which can also appear on the search engine results page (SERP).
Conversely, meta descriptions provide a relevant summary of your page’s content and help convince users that it has the information they want.
Cosmetic Pay-per-Click and Video Marketing
PPC and video ads can attract more potential patients and boost brand awareness.
In a PPC model, you only pay when someone clicks or views your ads. This service allows your cosmetic surgery website to reach the top ranks on Google or partner sites quicker than organic marketing.
PPC helps increase your visibility and precisely target your audience, leading to immediate results.
You can also consider video campaigns for your cosmetic surgery marketing. They can help you reach your desired customers, especially those watching YouTube videos. Similar to PPC, you only pay when users show interest.
What’s great about video campaigns is that they let you show video ads within streaming video content on YouTube and throughout the Google Display Network (GDN).
Since GDN can reach 90% of online users worldwide, promoting your services using video ads on GDN lets you reach a broader market across millions of websites, including Google platforms like YouTube and Gmail.
Patient Engagement Is Key
Understanding how a potential cosmetic surgery patient makes decisions is among the most effective ways to engage them.
One way to do so is to optimize your website, marketing material, blogs, and social networking space to address potential patients’ questions and concerns.
If you want an optimized website, you can turn to us to build it for you. You’ll have complete control of your site from the day we start building it.
More importantly, consider the best practices listed in the section below to help you better engage with your patients.
Best Practices for Patient Engagement
Through our online marketing services, we can help you engage your patients more effectively and even encourage you to interact with them in the following ways:
- Delivering a personal touch from beginning to end when you engage with a potential patient
- Establishing yourself as an industry authority through partnerships
- Providing personal and timely communications
- Providing reassurances with proof at all times
- Using patient testimonials to show potential patients your offerings
- Addressing your client’s concerns and questions honestly
- Encouraging referrals from customers, especially when most of your new patients come from referrals
Telemedicine and Digital Convenience
Suppose your cosmetic surgery clinic is in California. Do your patients live far away, such as in Canada, Europe, India, or Japan, that traveling to and from your clinic is more of a hassle? Do you want to engage with them remotely instead?
If so, offering telemedicine, such as virtual consultations and follow-up appointments, can help improve your appeal and customer service.
Since telemedicine and digital convenience are services you can offer to patients, we recommend the following features to help you engage with your patients digitally:
- Online scheduler: This tool can help streamline and automate your processes and be tailored to your patient’s understanding.
- Online forms linked to your practice management system (PMS): This feature not only allows your front office to collect patient information automatically. Such forms can also simplify the requirements you must collect from your patients.
- Telemedicine: Virtual consultations can help save time and boost your production.
- Digital payment: As fewer customers opt to pay using checks and traditional snail mail, consider offering online payments as a transaction method.
- Recall and follow-up: This feature can help increase productivity by streamlining and automating follow-up reminders and recalls in your digital communication.
Additionally, if your clinic doesn’t have a customer relationship management (CRM) system, we suggest you have one. This way, we can easily link it to our conversion tracking system.
Some standard features of CRM software are as follows:
- Store contact information of customers and prospects
- Identify sales opportunities
- Manage marketing campaigns
- Record service issues
Cosmetic Surgery Marketing Will Continue Evolving Into Next Year and Beyond
As you promote your cosmetic surgery practice online, you may see more plastic surgeons doing the same thing, and PPC costs may also increase.
Plus, TikTok’s maturity as a platform will likely draw older demographics, which typically comprise a large market for cosmetic surgery. You’ll probably see TikTok develop into a more attractive platform for promoting your practice.
Similarly, we must expect your cosmetic surgery practice’s marketing strategies and techniques to continue evolving. What works for you today may no longer be as effective tomorrow.
Despite these challenges, our online marketing solutions will continue bringing the leads into your clinic. By doing so, we can help you cut off other expensive and time-consuming marketing activities.
Contact us for a pitch-free consultation, and find out how we can help you gain a steady flow of leads.
Keeping Up With the Latest Trends
Whether you’re a startup in the cosmetic surgery industry or looking to take your practice to the next level, keeping up with the latest cosmetic surgery marketing trends is crucial.
Doing so is critical for remaining competitive, achieving long-term success, and ensuring your practice’s survival in the industry.
More consumers than ever before are turning to online channels to research procedures and book appointments. Effective online marketing has become essential for many successful cosmetic surgery marketing strategies.
If you want to attract more customers, broaden your reach, and establish a robust brand identity, consider leveraging online marketing tools like search engines, social media, and blogs.
Our digital marketing services can help deliver the big numbers for your practice. By connecting you and other healthcare businesses to customers needing your services, we can help you reach the best spots for less than the amount your competitors usually spend for lower positions.
If you want to learn more about the marketing trends that can help your cosmetic surgery practice earn a steady flow of leads, call us for a pitch-free consultation. We’ll listen to you and discuss realistic solutions for your needs.
Call us at 310 879 8003 or email contact@digitalspotlight.com. If you’re in California, visit us at 2450 Colorado Avenue, Suite 100E, Santa Monica, CA 90404.
