Vascular Surgery Marketing Solutions

Are you a top-notch vascular surgeon losing patients to competitors with more robust online presences?

Are you considering digital marketing as a solution to this problem but don’t have time to develop the expertise needed for a successful campaign?

Have previous marketing agencies failed to deliver the promised results?

If you answered yes to all of these questions, you’re in a situation many of our clients were once in—wanting to leverage the digital landscape to attract new patients yet leaving disappointed.

Enter Digital Spotlight. From search engine optimization (SEO) to search engine and social media paid advertising, we offer various online marketing solutions to help you strengthen your digital presence.

Want help
with search?

With a dataset built from managing over 2,000 client campaigns, your medical practice can be in capable hands. Our goal is to let you focus on what you do best—providing exceptional vascular surgery services—while we handle your digital marketing needs.

We are selective with our partnerships, only working with businesses and practices for which we’re confident we can deliver significant growth.

And you don’t have to gamble your marketing dollars to determine whether we’re the right digital marketing partner. We’ll research, analyze, and audit your website and ad campaigns.

To what end, you ask? To offer a tailored marketing approach before we invite you to invest a dime. Our plan will be so clear that you can take and execute it yourself or with another agency.

So, are you ready to eliminate your vascular surgery marketing problems? Call (+1) 310 362 6373 or email contact@digitalspotlight.com to schedule a no-obligation consultation.

Don’t let your competitors steal the spotlight.
We’ll make sure your orthopedic practice stands out.

Ready to grow your practice?

In-person consultation:

Visit our office at:

2450 Colorado Avenue, Suite 100E
Santa Monica, CA 90404

Prefer a virtual consultation?

Call: (310) 879-8003

Email: contact@digitalspotlight.com

Build Trust With Patients

As a healthcare professional specializing in vascular surgery, you know that building patient trust is critical. After all, vascular surgery procedures can be life-changing.

Here’s where digital marketing comes in. It can help you build trust with your patients.

Not only does it allow you to promote your practice’s offerings to a broad audience, it can also help you showcase your expertise and, by extension, encourage well-informed decision-making and instill confidence in potential patients.

We accomplish these objectives in various ways, including the following:

Writing informative ad copies and website content that addresses your target audience’s needs
Procuring and highlighting patient experiences through reviews and testimonials
Improving your domain authority (DA) via backlinks (referral links) from credible and authoritative figures in your industry

Establish a Strong Presence in the Marketplace

If prospective patients can’t find you online, they won’t know your vascular surgery practice exists, especially considering that 97% of people rely on the web to discover businesses and services.

So, you can have all the credentials in the world, offer the most cutting-edge vascular surgery procedures, and provide highly competitive services. Still, you won’t attract clients without a robust digital presence.

Fortunately, online marketing strategies like search engine optimization (SEO) and paid ads can help you. After all, they’re designed to improve your practice’s online visibility.

What is the benefit of having a solid digital presence, such as a first-page position on Google? Potential patients will be inclined to believe you’re the best, allowing you to get a foothold on your market.

Coordinate Vascular Surgery Marketing Efforts

Digital marketing offers several online strategies to attract customers and boost your business. Think of it as your catalog of treatment options for various vascular diseases.

For example, like how stenting keeps the arteries open, email marketing helps maintain an open line of communication between you and your clients. You can reconnect with past clients and encourage new ones to contact you with questions.

In other words, while there are occasional overlaps, every online advertising technique has a distinct purpose and a unique way of helping you reach your target audience.

The beauty of digital marketing is that you can simultaneously integrate several marketing efforts into your vascular surgery marketing campaign, making it more comprehensive.

For instance, search engine marketing (SEM) combines SEO and paid search advertising efforts to help you promote your vascular surgery practice on organic (non-paid) and sponsored (paid) channels.

That said, coordinating multiple initiatives into one marketing campaign can be challenging and costly if not done right. But if you partner with us, you can be confident you won’t have this problem.

With over 15 years of experience and a dataset collected from more than 2,000 client campaigns, we can pinpoint which combination of marketing efforts will be most effective at delivering your desired results.

Is Vascular Surgery in Demand?

As of May 2024, the Society for Vascular Surgery (SVS), an organization aiming to advance innovation and excellence in vascular health, boasts over 6,000 members.

According to a 2020 study, the number of vascular surgeons needed to maintain the level of demand is 1.4 physicians per 100,000 people. So, 6,000 surgeons are more than enough to serve the American population.

However, this same 2020 study predicts that there will be a shortage of vascular surgeons through 2040, and the workforce size will not catch up with the demand until 2050.

So, yes, vascular surgery will continue to be in high demand for a long time.

How Competitive Is Vascular Surgery?

As of May 2024, there is an abundant supply of vascular surgeons in the US (United States)—almost double the demand. But what does this surplus of physicians mean for your medical practice?

Simple: you must fight tooth and claw for every potential patient lead, consultation, and operation appointment. In other words, vascular surgery is highly competitive.

Want proof? Here’s the May 2024 search volume (number of searches) data on the five most utilized keywords by US-based internet users to discover vascular surgery on Google:

Keyword Search Volume
vasculars 40,500
vascular surgery 18,100
vascular md 18,100
vascular surgical 18,100
vasc surgery 18,100

Compared to other keywords, bariatric surgery-related keywords like “bariatric operation,” which has a monthly search volume of 135,000, vascular surgeons compete over fewer searches.

Fortunately, with a digital marketing strategy that improves your organic search rankings, like SEO, you raise the chances of your practice appearing for searches related to vascular surgery.

To further enhance your odds of standing out in this competitive industry, partner with us, an online marketing agency that speaks the language of search engines—mathematics.

This math-driven approach to medical marketing ensures that our efforts are the most optimal for bridging the gap between potential patients and your vascular surgery practice and services.

Grow Your Vascular Surgery Marketing Approach

Every vascular surgeon is unique. Even if two physicians have the same specialization, offer the same services, and follow the same philosophy, they’ll have distinct challenges and needs.

Many digital marketing agencies fail to understand this fact. This is likely why you never received the promised results—your previous firms might have opted for off-the-shelf approaches.

But we will never do that. We understand that effective vascular surgery marketing solutions are tailored to a client’s specific situation, objectives, budget, and competitive landscape.

So, with that said, here’s how we’ll customize our online marketing approach to help your vascular surgery practice attract more patients and get more bookings for consultations and procedures:

Assess Your Situation

Just as you would never recommend a vascular surgery procedure without first screening the patient, we would never ask our clients to sign up for a service before understanding their needs.

That’s why we offer thousands of dollars worth of audits before we ask you to pledge a dime of your marketing budget. This way, we’ll never have to guess what it’ll take to deliver your desired outcomes. We’ll know.

And on the off-chance that we’re not confident our services are the right fit for your vascular surgery practice, we’ll tell you. We prefer to let you walk away than waste your hard-earned money like most firms do.

Identify Your Unique Niche

Let’s say someone is suffering from chronic venous insufficiency (CVI). This condition allows blood to collect in the leg veins and causes skin discoloration and infections.

That person will most likely look for a vascular surgeon who offers treatment options, such as angioplasty and stenting, to widen or open narrowed or blocked veins.

Will that person consult a specialist in endovascular procedures like endovascular aneurysm repair (EVAR)? Probably not.

After all, EVAR is focused on dilated or ballooned blood vessel walls, while CVI is for keeping narrow or blocked veins open.

In digital marketing, it’s critical to identify and leverage a unique niche, as doing so ensures that our marketing efforts communicate your unique proposition.

Most importantly, pinpointing and utilizing your unique niche in our vascular surgery marketing approach allows us to target the right audience—those more likely to become your patients.

Dialysis Access

If you specialize in hemodialysis or vascular access, leveraging this niche could mean marketing dialysis access options like fistula, graft, and catheter and targeting hemodialysis patients.

A fistula is an access created by joining an arm artery and vein. On the other hand, a graft is an access that uses a soft tube to join an artery and vein in the arm. Lastly, a catheter is a soft tube to access a large vein, typically in the neck.

Wound Care or Limb Salvage

As a vascular surgeon, you have extensive knowledge about the human anatomy, especially wound treatment. Therefore, leveraging wound care into your vascular surgery marketing strategy may be a good idea.

Offering limb salvage procedures, for instance, allows you to expand your reach to potential patients seeking alternative ways to restore movement and function to severely damaged or diseased limbs rather than resorting to amputation.

Noninvasive Vascular Laboratory

Some patients will shop around and consult several vascular surgeons before booking a procedure appointment. Here’s where leveraging a noninvasive vascular laboratory niche comes in.

By advertising your practice’s noninvasive options for evaluating blood flow and identifying potential vascular issues, you can reach potential patients early in their customer journey.

Varicose Veins

Roughly 50% of the US population over 50 has varicose veins. If you specialize in treatment options, such as vein ligation or phlebectomy, you can leverage them in your vascular surgery marketing campaign to capitalize on this significant patient base.

Vein ligation involves pulling out veins through incisions near the groin, behind the knee, or at the ankle. On the other hand, phlebectomy is a procedure wherein the physician cuts the vein into several segments to remove them.

Market to Your Community

Growing your vascular surgery marketing approach doesn’t always mean widening your target audience. Yes, the digital landscape lets you promote your practice’s offerings to an unimaginable amount of people.

However, improving your approach can be as straightforward as zeroing in on your most valuable demographic. You might think it unlikely, but your local market can be one of these indispensable traffic sources.

After all, 40% of Google searches contain local-based keywords like “near me” or “in [insert location here],” with 76% of these queries having local buying intent.

Here are some techniques to help you leverage the goldmine that is your local community into your vascular surgery marketing strategy:

Participate in Stipended Call

Participating in stipended call schedules gives you an additional marketing avenue. If you take on emergency room calls, you expose yourself to potential patients at your local medical institutions.

So, by offering your skills and expertise for on-call consultations, you boost your practice’s visibility and establish yourself as a trusted figure for emergency vascular care.

Grand Rounds or Lectures

Imagine having a local platform to share and demonstrate your clinical skills and insights on vascular surgery. That’s what grand rounds and lectures offer.

Engaging in these educational events helps raise awareness about vascular diseases and treatment options, build credibility and trust among your peers, and foster collaboration with other specialties.

Industry-Sponsored Events for Physicians

Industry-sponsored events can give you valuable insights into emerging trends and best practices in vascular surgery, improving your skills and allowing you to stay ahead of your competition.

But that’s not all you get from attending these events. Most importantly, these gatherings allow you to network with fellow healthcare professionals, form partnerships, and increase your referral sources.

In-Services for Hospital Nurses and Technicians

Offering hands-on training sessions, workshops, and educational materials to hospital nurses and technicians is an excellent way to ensure quality patient care.

In addition, these in-services for healthcare professionals help foster a culture of collaboration, improving your ties with your local healthcare community.

Community Outreach

Marketing goes beyond convincing people to pay for your services. It’s also about giving back by providing value. And what better way to do that than to engage in community outreach initiatives?

Who knows? The relationships you build at these community events may result in word-of-mouth referrals that lead to more consultations and procedure appointments for your vascular surgery practice.

Local Advertisements

Sometimes, attracting patients is as simple as placing an ad in the local paper or handing out fliers in front of your medical practice. So, don’t waste the chance to increase your visibility in your local market!

Build Relationships With Referring Physicians

Many digital marketing firms’ approaches revolve around launching ad campaigns on various platforms.

This strategy can help increase your vascular surgery practice’s reach and drive potential patients toward your offerings.

Unfortunately, this technique doesn’t always work, especially since most people already feel overwhelmed by the number of advertisements they encounter.

Here’s where we offer an alternative approach to giving your practice a consistent flow of patients: building relationships with referring physicians. After all, recommendations from other surgeons carry more weight than ads.

Our outreach team capitalizes on that fact, identifying opportunities to connect you with relevant and authoritative figures in the healthcare industry, specifically in vascular surgery.

Plan Your Marketing Budget

Digital marketing sometimes requires a significant monetary investment. For instance, to continue getting results from a pay-per-click (PPC) campaign, you must constantly fund it.

But instead of recommending the cheapest possible advertising techniques, as some agencies do, we use our inside knowledge of digital marketing math to guide our approach.

Using advanced statistical analysis, data modeling, and multi-variant testing, we pinpoint which tactics will yield the most profit based on your budget instead of experimenting as we go.

Photography Image and Video Production

Telling your target audience what you’re offering is a quick way to promote your vascular surgery services. However, showing them why they should choose your practice over others is sometimes more compelling.

“Show, don’t tell.” Fortunately, we don’t limit our digital marketing approach to text. We also utilize other media formats, like photographs and videos, to grab people’s attention and communicate your message.

ROI Focused

Many digital marketers approach vascular surgery marketing as a numbers game. It is. But they often focus on the wrong number—the number of clicks their marketing efforts generate.

Measuring clicks is essential for determining audience interest in your vascular surgery practice and services. However, those clicks are worthless if they don’t generate revenue and returns.

For this reason, our approach prioritizes delivering quality leads. What are these “quality leads,” you ask? The good news is that you get to define who they are.

We don’t set the benchmark; you do. Unlike other firms, we’ll work exclusively to acquire the most valuable leads for your medical practice, not anyone else’s.

Vascular Surgery Marketing Services

You can be confident that, whatever your vascular surgery marketing situation, budget, or objectives, we can help you supercharge your digital marketing solution to suit your requirements.

After all, we offer various math-backed online advertising services proven to significantly increase revenue and boost your return on investment (ROI).

Here are the vascular surgery marketing services you’ll have at your disposal when you choose us as your digital marketing partner:

Improve Ranking And Visibility Through Search Engine Optimization

Search engine optimization, more commonly known as SEO, involves tweaking your website, content, and online business listings so that search engines like Google consider them the best result for a user query.

In other words, it’s a digital marketing service that aims to raise your organic rankings on search engine results pages (SERPs).

The benefit of an improved rank? More eyes on your vascular surgery practice.

The top three Google results generally get 75.1% of the clicks, which means the higher your SERP position, the higher your chances of driving searchers toward your offerings.

Although the optimizations involved in our SEO process will vary depending on our client’s needs, you can expect initiatives such as the following:

Making your website more responsive and functional, such as by improving its page speed and removing duplicate content
Updating your existing content to match the proposed SEO strategy and producing high-quality, rank-ready articles and blogs

Building a link profile by acquiring backlinks from authoritative and relevant websites to improve your domain authority

Local SEO for Physicians

As mentioned, your local community can be a valuable source of patient leads, consults, and procedures for your vascular surgery practice. That’s why our SEO process also includes optimizing for local search.

The tweaks we’ll perform to improve your local SERP rankings will typically include the following:

Targeting keywords that your local audience uses to discover vascular surgery practices and services
Setting up and enhancing your online business listings, primarily your Google Business Profile (formerly Google My Business)
Identifying and obtaining local NAP (name, address, and phone number) citations and reviews for your medical practice

Drive Results for Your Practice With Paid Advertising

Paid advertising, or pay-per-click (PPC) advertising, is straightforward. You display your ad on a publisher’s platform and pay for the traffic it generates—the clicks.

The primary benefit of this digital marketing solution is that it delivers immediate and guaranteed results, essentially letting you “buy” your way to the top of the search rankings.

If you partner with us, our responsibilities will include the following:

Target the right audience based on keywords, location, demographics, interests, and device type
Ensure you win the ad auction by optimizing your bids and raising your ads’ quality scores
Find the correct mix of ad placements across Google’s four primary products (Google Search, Google Display, Google Remarketing, and Google Shopping)

Improve Online Exposure and Patient Retention Using Social Media

With over five billion users across various platforms, social media offers a broad audience to which you can promote your vascular surgery practice and services.

Here’s where our social media marketing (SMM) service, including Facebook and Instagram Ads management, comes in.

So, why choose our SMM service over our other digital marketing offerings? Because it allows you to increase your medical practice’s exposure and keep potential patients engaged through organic posts and paid ads.

Reputation Management

Your reputation can be the difference between a vascular surgery practice swarmed with patients and one with a dusty appointment book. Fortunately, reputation management is one of our many offerings.

Once you sign up for this service, we’ll undertake the following initiatives to build trust and instill confidence in you and your offerings:

Pinpoint the culprits negatively affecting your vascular surgery practice’s digital reputation

Shape perceptions about your practice by highlighting neutral and positive reviews and citations

Identify PR (public relations) opportunities to help you control and protect information related to your medical practice

Branding For Credibility and Trust

Similar to how a lab coat and stethoscope communicate that you’re a healthcare professional, your online branding shows potential patients the quality of vascular surgery practice you have.

Our job is to ensure your branding showcases your values and mission. This process may include implementing a cohesive web design and writing content and ad copies in your unique voice.

Through this service, we can reinforce your practice’s message across various marketing channels and touchpoints, helping you build brand recognition and loyalty among prospective clients.

Web Design

Let’s say someone is looking for treatment options for their vascular problems. Will they be inclined to book an appointment with a vascular specialist if they don’t have a positive experience while visiting the doctor’s website? It is highly unlikely.

For this reason, it’s essential that you have a well-designed and user-friendly website. After all, your website is one of your first touchpoints with potential patients and can make or break your chances of conversion.

The good news is that we also offer web design and development services, including making your site more mobile-friendly, integrating accessibility features, and incorporating compelling calls-to-action (CTAs).

Strategic Digital Engagement

When you know for whom to make your pitch, crafting the perfect message takes a backseat. However, aside from the “who,” you must also understand where your audience is in their customer journey.

After all, patients ready to book a procedure will require a different engagement strategy from those who are interested but still on the fence about seeking vascular surgery.

For this reason, we make it our responsibility to identify where your target audience drops off in your vascular surgery marketing funnel, giving us insight into what we need to do to prevent it from happening.

Content Marketing and Lead Magnets

Effective marketing means addressing your target audience’s needs. One way to do that is by writing content that gives potential patients what they want, whether information about vascular surgery or your offerings.

No worries! We’ve got you covered. If you decide to go with us as your digital marketing provider, you’ll gain access to our in-house content department, comprised of seasoned writers, proofreaders, and editors.

Their responsibility? Produce informative, relevant, high-quality articles and blogs that answer your desired audience’s questions and alleviate their fears.

Choose the Expertise of a Google Partner

We boast a 95.67% client retention rate, all thanks to our ability to deliver results that healthcare professionals and medical businesses wouldn’t get anywhere else.

Proof of our claim? We’ve been a Google Premier Partner since the program launched in 2013—a title that the search engine giant only bestows to a select few.

Our Featured Specialists

Our high-level partnership with Google gives us exclusive benefits, including hotline access to its senior support staff, first crack at new beta features, and non-public data on search trends and patterns.

But what do all of these privileges mean for your vascular surgery practice? Here’s a glimpse:

Dr. Richard Zoumalan

Metric	Before	After	Improvement
Leads	82	1,294	1,478%
Top 3 Google rankings	1	438	43,700%
Organic traffic	307	10,988	3,479%

The Center for Hyperhidrosis

Metric	Before	After	Improvement
Clicks	2,475	30,911	1,148.93%
Conversions	7	394	5,528.57
Cost per conversion	$1,737.36	$405.14	-76.68%

Facial Plastic Surgery Institute

Metric	Before	After	Improvement
Leads	25	171	584%
Top 3 Google rankings	42	371	783%
Organic traffic	21	2,389	11,276%
Clicks	283	860	203.89%
Conversions	5	40	700%
Cost per conversion	$344.55	$54.11	-84.30%

Here’s what all of these figures mean:

Leads: Leads refer to the people who showed interest in your offerings, such as by filling out a form or signing up for a newsletter. The higher the number of leads, the more potential patients for your practice.
Top 3 Google rankings: As mentioned, the top three results get 75.1% of the clicks. More appearances in the Top 3 means more potential patients will likely see your services.
Organic traffic: This is an estimate of the monthly traffic a website receives from search engines. Higher organic traffic numbers translate to more exposure for your vascular surgery practice.
Clicks: These show the number of people who clicked on your paid ads. More clicks mean more chances of promoting your vascular surgery offerings.
Conversions: These searchers converted based on your campaign’s enabled conversion actions. More conversions may mean more consultations and procedure bookings.
Cost-per-conversion: This is the average amount you spend divided by the people who converted. Lower conversion costs mean you’ll pay less to convert a website visitor.

The Proven System for Vein and Vascular Practices

In our 15+ years in digital marketing, managing over 2,000 client campaigns, we’ve proven time and again that we can connect medical practices with the people who need them.
So, what are you waiting for? Call (+1) 310 362 6373 or email contact@digitalspotlight.com to schedule a no-obligation consultation with one of our online marketing experts.

Get in Touch With Digital Spotlight

At Digital Spotlight, we help medical practices and healthcare businesses grow, attract more patients, and dominate their market in the US.

Our clients come to us for two powerful digital marketing strategies—paid advertising and SEO, so they can focus on running their practice while we handle the rest.

Ready to stand out online with us? Contact us at 310 879 8003 or email contact@digitalspotlight.com for a no-pressure consultation—just honest insights on your orthopedic practice’s digital potential.

Feel free to stop by and see us in our headquarters at
2450 Colorado Avenue, Suite 100E, Santa Monica, CA 90404.

Vascular Surgery Marketing FAQs

How much does marketing for vascular surgeons cost?

We value transparency. However, we also believe it’s unfair to quote you for a service before we understand what we need to do to deliver your desired outcomes.

So, until we’re confident our approach is what will help your vascular surgery practice dominate the industry, we won’t be able to give you an exact dollar value for your marketing costs.

That said, you can be confident that our prices will be competitive, with no performance bonuses, ensuring you have complete control over your marketing dollars.

What is the most difficult vascular surgery?

While they occur rarely, thoracoabdominal aneurysms are the most challenging problem in vascular surgery due to

their complex nature and the critical structures they involve, including the spinal cord and visceral organs.

What marketing strategies should I use to grow my vascular surgery practice?

From search engine optimization (SEO) to pay-per-click (PPC) advertising, several digital marketing avenues can help your vascular surgery practice gain patient leads, consults, and procedures.

However, the most effective ones will depend on your unique digital marketing situation. For this reason, we emphasize our free website and ad campaign audits.

How quickly can I see results?

The timeline for noticeable results will vary depending on the digital marketing strategies you leverage in your vascular surgery marketing campaign.

With SEO, for instance, you can expect to see results within four months to a year. On the other hand, paid advertising campaigns deliver immediate outcomes.

Will my practice benefit from vascular surgery marketing services?

While we would like to say “Yes,” we understand that every vascular surgery practice is unique. This is why we only work with businesses that can benefit from our services.

If we’re not confident yours will, we’ll be upfront about it. Unlike other digital marketing agencies, we’re not afraid to say no. We’d rather lose you as a client than waste your valuable resources trying to do the impossible.

Contact us today for a no-pitch consult

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Don’t let your competitors steal the spotlight. We’ll make sure your orthopedic practice stands out.