Surgeon Marketing Solutions, Digital Strategies

You may be the top surgeon in your field. You have the expertise, experience, and other unique qualifications that most of your peers lack.

If, despite your qualifications, your appointment book isn’t as full as it should be, then you have a marketing problem. This is especially true when you consider that some less qualified, less experienced surgeons have a fuller appointment book.

You’ve probably tried it all while attempting to resolve this issue, including offline and online marketing.

You might already have invested in agencies that claim they can make SEO (search engine optimization), social media marketing, and paid ads work for you. Still, you’re nowhere near the desired leads, procedures, and consults.

Plus, you’re a pretty busy surgeon. Even if you decide to market and advertise your practice yourself, you aren’t confident you have the time to master the ever-changing landscape of digital marketing.

Ultimately, a DIY approach to marketing only adds to your stress.

You need a reliable partner who understands the nuances of digital marketing for surgeons and can deliver tangible results.
As a pioneer digital marketing agency, we’ve been at the top of the industry for over 15 years. How do we remain the go-to agency for many businesses, including surgery practices?

We understand what our clients want and need and always deliver accordingly.

Do you want quality patient leads? We’ll reach and engage your potential clients (those who can benefit from your specific surgical expertise) wherever they are on their medical journey.

Want help
with search?

Do you want these better-quality leads at lower costs? Our vast, information-rich data collected from managing hundreds of clients and managing millions of dollars in ad spend can cut waste and maximize marketing ROI (return on investment).

With our team of dedicated marketing pros on your side, you won’t have to worry about your campaigns. We’ll run and manage them so you can focus on your surgery practice.

Not convinced yet? You don’t have to take our word for it.

We offer a no-pitch consultation and will audit your marketing campaigns at no cost (if you qualify).

So, when you work with us, you’ll be confident you’re working with an agency that carefully listens and understands your needs and business.

No one-size-fits-all solutions—craft tailor-made campaigns that maximize your reach for your budget.

We also don’t do lock-in contracts. You’re free to leave us if we don’t deliver the results and impressive ROI we said we’d get you.

That’s how we maintain relationships with our clients that last for years.

Whether you’re looking to boost your online presence on Google, Facebook, Instagram, or Bing, we’ve got you covered.

We’ll help you pinpoint the ideal ad platforms for your clinic. From attracting people just starting their research to converting those ready to book their procedure, our ads services can capture potential patients at every stage of their journey.

Let’s get your surgery practice noticed where it counts.

Don’t let your competitors steal the spotlight.
We’ll make sure your orthopedic practice stands out.

Ready to grow your practice?

In-person consultation:

Visit our office at:

2450 Colorado Avenue, Suite 100E
Santa Monica, CA 90404

Prefer a virtual consultation?

Call: (310) 879-8003

Email: contact@digitalspotlight.com

Benefits of Online Surgeon Marketing

The plastic surgery market is on the rise.

According to IBISWorld, a reputable industry-market research database, the plastic surgery industry has reached a market size of $25 billion (as of January 2024).

IBISWorld’s definition of plastic surgery includes cosmetic and reconstructive procedures.

We know that plastic and cosmetic surgeons differ in focus.

As a plastic surgeon, you typically perform reconstructive procedures to restore the body’s normal function and appearance following an injury, illness, or congenital issues.

On the other hand, cosmetic surgeons only do aesthetic procedures, like facelifts, laser hair removals, and breast augmentation.

Essential differences aside, we want to highlight a completely different point: The plastic and cosmetic surgery industries owe much of their economic success to their increased use of online marketing techniques.

Do you want to capitalize on the market boom and scale your practice? Do what many of your biggest competitors do: Implement a results-oriented, facts-based search and social media marketing strategy.

Work with us to achieve:

Increased organic search rankings through SEO, leading to quality leads, not “impressions”
More converting leads from your ad spend in Google Ads, Meta (Facebook and Instagram), and Bing Ads
Monthly reports showing only the numbers that matter for your practice

You get all these benefits when you partner with us, an agency that has an in-depth understanding of your client’s medical journey and the math that underpins digital advertising.

Help Potential Surgical Patients Get the Care They Deserve

A modern rendition of the Hippocratic Oath says that one of the primary duties of the physician is to “improve the quality of medical care and to improve the public health.”

As a trusted surgeon, you contribute to achieving this goal by ensuring your patients get the care they deserve.

You studied for several years, trained with the best, and have only ever practiced your profession with dedication and integrity.

By now, you may have specialized in a particular field. You’re confident you offer the best patient care and are ready to serve those who need your advanced procedures.

There’s just one problem preventing you from reaching and engaging these potential patients. Your marketing campaigns aren’t targeted enough to capture the right demographics.

Here’s one reason why:

Undergoing a plastic surgery procedure is a life-impacting decision for many people—and for various reasons.

Some may look for affordable care due to their financial situations. Others may have had bad experiences with surgery and may focus on a method’s success rate.

These and many other factors influence how potential surgical patients use search platforms when searching and comparing surgery practices.

Do you want to target searchers who will most likely need your services—those who will contact your clinic and schedule a consultation with you?

We can help you. As a math-based marketing agency, we can craft precision-targeted campaigns for you that focus on potential high-value clients.

How? We meticulously analyze your target audience’s interests, keywords, and online behavior.

Let us help you bring your unique and expert care to those who need it the most.

Find and Engage New Patients for Your Surgical Practice

Want to fill your appointment lists with new patients?

Show up where potential patients are right when they’re looking for your service.

First, boost your online presence by getting to Google’s first page.

Do you know where criminals like to hide? The page two of Google because nobody ever checks past the first page of search results!

But seriously, if you don’t rank high in search results, your target audience won’t likely know your practice exists.

Second, craft and publish content directly addressing your prospects’ urgent problems and pain points.

You can highlight your expertise and earn their trust by engaging them where it matters most.

Then, make it easy for them to take action regarding your content. Ensure your website is well-built, easy to navigate, and free of UX problems, like loading issues.

Our agency can help you with all these tasks. We’ll make every interaction count and show potential patients why you’re the surgeon they’ve been looking for.

With our original, compelling, rank-ready content, you will not just attract new patients—you will also attract ones who will keep coming back.

Digital Marketing Strategies for Surgeons

Marketing service providers will, of course, tell you that marketing “works.”

But you’ll be hard-pressed to find an agency that can clearly define what an effective strategy is in your context.

Many can only give generic examples and explanations that will likely not work for you. They might even suggest techniques that will only harm your plastic surgery practice.

Each industry has its unique target audience and definition of marketing success. What works for an insurance company will likely not work for your clinic.

The key is to choose an agency with specialized knowledge and extensive experience handling campaigns in your industry.

Think about this: You wouldn’t ask a cardiologist to perform a brain surgery or a dermatologist to deliver a baby.

The same goes for digital marketing. Don’t settle for amateur agencies or cardboard solutions if you want to scale your practice.

Go with an agency that understands your business and can provide a clear, actionable marketing strategy ideally suited to your industry.

Business-specific and numbers-based—that’s the Digital Spotlight difference.

Our unique, math-driven marketing and advertising strategies are always bespoke.

We use high-level mathematics, like advanced statistical analysis, data modeling, and multi-variant testing, to deliver the results your practice needs and deserves.

Do you want a steady stream of qualified leads that you can track back to the source and show where your every dollar went?

You’ll be glad you found us. We’ll help you generate a reliable flow of leads and optimize your campaigns to get the most out of your marketing money.

We have such confidence in our approach because we’re different from most agencies. We aren’t just Google Ads or SEO specialists but high-level mathematicians.

In fact, our founders have unique specializations in math- and statistics-heavy fields.

For 15+ years, they’ve built and continue to develop a multi-million dollar proprietary dataset that our agency uses to fine-tune real-world campaigns.

“By comparing real-world performance against our complex model, our researcher is listening for the tiniest anomalies in performance. These coded signals tell him there has been a change in the algorithm.”
Anish Aryal | Chief Innovation Officer and Co-founder of Digital Spotlight

Learn more about our math-based and algorithm-sensitive marketing strategies.

Branding Your Surgery Practice

Have you ever noticed how the competition in your field seems to be ramping up? Your observation is right—more and more people are entering the surgery industry today.

In fact, a report based on a four-year stretch indicates an annual growth rate of 28.7% in the surgeon workforce.

As of July 2024, the total number of ABS (American Board of Surgery)-certified surgeons is approximately 34,000.

We mention these facts to make this point: Standing out becomes crucial as more surgeons with the same credentials offer similar services.

That’s where branding comes in. Branding highlights your practice’s unique identity to make it more recognizable in a crowded market.

To ensure potential clients think of your practice first (instead of another clinic) when considering a particular procedure, we’ll help you craft a strong and standout brand identity and reputation.

What Is Branding?

Your brand tells potential patients why they should prefer your practice over others.

Branding helps shape your distinct identity to raise awareness (help people know your practice exists) and establish a solid reputation (encourage people to prefer your practice over the competition).

You want a name that prospective clients can easily identify and a public image that assures them you’re the most trustworthy option.

We consider brand awareness a vital marketing ROI indicator due to the importance of branding in gaining new patients.

Brand awareness is a qualitative factor that addresses concerns like “Is my practice getting more backlinks (links to your website from other high-authority websites), positive reviews, and social mentions?”

Branding usually focuses on messaging, core values, and brand positioning.

We can supplement these efforts to solidify your brand identity by improving the search visibility of your branded keywords, including branded products and brand names.

Some Basics on How to Build a Brand for a Plastic Surgeon

Crafting and strengthening a brand is a topic worthy of a separate full-length blog post or even a book.

There are just so many things to unpack when it comes to branding tactics, from visual branding elements like logo design and website layout to search and social media marketing products like SEO and social media ads.

While we won’t discuss every existing branding strategy, we’ll highlight two below:

Be consistent: Your surgery practice’s brand is the face you show to the world, so consistency is crucial. After all, you don’t expect people to recognize you easily when you’re always changing how you look.
Do you want to be a familiar brand to people? We can help ensure you present your practice consistently on your website, blog posts, or social media profiles.
Be target-specific: Patients have different reasons for wanting or needing a procedure. We can help you build a brand identity that resonates with your target audience’s needs.

We specialize in doing just that. We know what it takes to craft a brand that not only stands out but also sticks. Let us do the heavy lifting while you focus on what you do best—changing lives one procedure at a time.

Surgery Brand Messaging

Your brand message should communicate to potential patients that you offer something that can add value to their lives—something they crave or need.

We can help focus your brand messaging on the things most prospects want to know, particularly:

Why would I want or need this procedure?
Why should I prefer you over others?

Surgery Brand Visuals

Visual branding assets, like instruction videos, before-and-after photos, and infographics, may benefit your social media campaign as they can showcase your services effectively.

Say a prospective patient wants to “get a feel” for what they can expect from your procedure before they commit.

In that case, we can can feature before-and-after photos on your website (with your previous patients’ consent). These visuals can help prospects trust the quality of your work.

Feature Your Surgeons

We’ll create a homepage with a “Meet the Doctor” section to add a personal touch to your website.

This section may provide information about you, including:

Your full name
The universities where you earned your undergraduate and medical degree
Your certifications
Your practice’s philosophy
Non-surgery-related activities that highlight your personality and care

What Does Successful Branding Look Like?

If you know the busiest intersections (the right audience), your billboard (your message) doesn’t need to be flashy. But if you’re only setting your billboard up on quiet streets, it won’t get much attention, no matter how eye-catching.

Still, compelling and consistent brand messaging is essential. Think of it this way: Most drivers won’t pay attention to your billboard if it is falling apart.

We understand that your message needs to reflect who you are while addressing your target market’s needs and desires.

That’s why our marketing services include content development and ad writing. Our in-house writers can ensure your brand stands out and builds trust with potential patients.

Creating a Visually Striking and Informative Website

A visually striking and informative website isn’t a decorative piece of your marketing strategy. It can strengthen the impact of your marketing tactics.

First, we ensure your your web copy is clear, insightful, and straightforward. Every word should earn its spot. Then, we use high-quality images to support your content.

Website visitors should also know where they are and how to get where they want to go when they browse your website. So, we ensure your website is intuitive, functional, and easy on the eye.

No one likes to wait, so we optimize your site for speed to serve your site’s purpose well.

Finally, we include valuable information that addresses your potential patients’ unique concerns.

Remember, your website is your first impression. It is the first thing many people would consult about your practice.

Why Is Your Surgery Website So Important?

While having a surgery website isn’t for everyone, it is still one of the most effective ways surgeons can capture quality leads.

Many potential patients don’t drop by a surgery clinic to sample treatments like they’re at a buffet. Today’s patients usually search online.

What happens if they search for the procedure you offer and the practice’s website isn’t in the top SERPs? Or if they see and click it only to find slow-loading pages with generic and cluttered content?

That’s right, you’ll lose potential high-value patients. That’s why we never treat your surgery website like a low-value project that may or may not benefit your practice.

Instead, we consider it your virtual waiting room—an online space to engage visitors and convert them into actual clients.

Our digital marketing efforts aim to amplify your site’s converting power. We’ll help you:

Produce valuable content that helps your visitors understand your approach and procedures.
Ensure your site has an easy-to-navigate design that searchers can browse regardless of their devices.
Integrate quality visual assets throughout your website to emphasize your work’s real-world impact.

Surgery Website Design

Do you want your site (thus, your practice) to rank well on paid and organic search results? Ensure it has a sound structure that search engines can crawl and index.

The design shouldn’t just focus on appearance but SEO readiness.

We work closely with highly skilled web developers to ensure proper integration of our SEO adjustments.

For example, when we pinpoint a new search algorithm pattern, we experiment with our internal websites until we’ve nailed down the actual change.

The change can be so consequential that our web design partners adjust how they craft sites to capitalize on our findings.

So, what’s our game plan? We work closely with web development partners to ensure your site is optimized for search engines.

Surgery Website Content

You might’ve heard this well-known marketing saying: “Content is king.”

Unfortunately, agencies rarely, if ever, provide the correct answer when asked what kind of content qualifies as “king.”

Here are the characteristics of superior content:

Original
Engaging (written by humans for humans)
High-quality (adds value to the reader)
Rank-ready (optimized for search engines)

Our content creation service identifies high-value opportunities using our proprietary keyword analysis.

Our team of exceptional content strategists, writers, and editors craft articles based on our in-depth research of the top 20 results for your target search term.

We develop and deliver content based on the following factors:

Word count
Questions your target patients usually ask
Terms and frequency of keyword usage to ensure optimization and natural flow
Cannibalization analysis (cannibalization happens when multiple pages compete for identical search terms)
The search intent behind your target head terms
Content type (informational or commercial)

Our in-house content specialists and internal editors ensure that every blog post or article is plagiarism-free, keyword-optimized, and 100% human-written.

We ensure the originality of our content using Grammarly and these AI content detection applications:

Originality.ai
Content at Scale
Copyleaks
Crossplag

Adaptable Website

Your surgery practice’s website must be able to adapt to shifting algorithms and consumer trends.

Templates might cut the time for building a website, but if they won’t insulate you from future upgrades and technological developments.

The fix? Get a team of pros to establish a solid back-end coding system. Work with someone who can update and back up your website regularly.

If you do, you can expand your website’s potential while reducing unnecessary friction down the road.

Fortunately, our marketing services include web development, from creating layouts and writing content to ensuring your website translates well to various devices (mobile phones, tablets, and desktop computers) or web browsers and using permissible visual assets.

Your Website Needs to Be Responsive

Catching a user’s attention isn’t enough to turn them into clients. Your website should sustain engagement with them.

That’s why your website shouldn’t look like a frozen technical document visitors would have to soldier through.

We’ll help turn your site into a dynamic platform where every page and content is engaging and informative.

We can also help you feature interactive tools like virtual consultations, surveys, or quizzes so they won’t dread (or worse, get bored) when browsing your website.

Surgery Landing Pages

Ads are hooks. They may intrigue potential patients about your practice.

Still, when they click on your ads, they must land somewhere to explore your services. A well-crafted landing page supplies this need by providing content that encourages them to act.

A landing page lets you highlight your practice’s unique offers, promos, and contact details—all in one virtual space.

In short, a landing page is your first point of contact for potential clients.

Do you want to make an excellent impression on first-time visitors? We can help you create a customized landing page that targets the right clients at the right time with the right answers.

Surgery Landing Page Content

Landing pages are specialized web pages that turn casual or interested visitors into leads or conversions.

As such, we create landing page content that addresses potential patients’ unique concerns and persuasive enough to make them want to take action regarding your offer.

We’ll ensure your landing page content is consistent with your ad’s message, include your best offers, and target relevant people.

We follow a systematic, logical, and creative approach to developing landing page content. If you choose us, you’ll get landing page content that ensures you get more leads for your surgery practice.

Landing Page Design

Visibility is one of the most vital factors when creating a landing page. If people don’t see it, there’s no point in spending time and money to make it.

That said, design matters, too. That’s why we ensure your landing page resonates with your target audience’s needs and expectations.

We’ll make you a landing page that aligns with your practice’s brand and is tailored to prompt a specific action, whether it’s helping potential patients understand your procedures or nudging them to book an appointment.

This consideration ensures consistency and offers an intuitive user experience, which translates to higher quality scores and boosts search viability.

Landing Page Promotion

Suppose you want to convert visitors’ interest into action. In that case, your message should make them feel good about your plastic surgery practice.

That said, if your landing page doesn’t appear before the right audience, all your efforts will be wasted.

The good news is that we can help you promote your message through various marketing channels.

From pay-per-click (PPC) campaigns and social media marketing to YouTube ads and email marketing, we’ll help improve your landing page’s digital presence and achieve its objective—convert leads.

Relevant Content to Attract Attention

At the risk of sounding preachy, we’ll say it again: Your blog posts or articles are one of the most effective ways to influence your potential patients’ medical decisions.

If visitors don’t find value in your content, it won’t sustain their interest. They won’t stay long browsing your website and will likely not visit it again.

Publishing irrelevant content tells potential patients you don’t have what they’re looking for.

Therefore, we ensure your write-ups speak directly to your target audience’s desires. Tell them why they need your procedure and why you’re the ideal surgeon for them.

What Makes a Surgery Blog Great?

Targeted blog posts assure potential patients that you offer the best solutions to their urgent problems. They likely want to learn more about what to expect from your services.
That’s where our marketing service can help. We’ll help you develop optimized blog posts containing a target number of key terms we maintain monthly.

Keys to Successful Surgery Blogging

Your website isn’t the only place where you can establish online authority. Guest blogging can also help you promote your practice on other well-known, authoritative sites.

Want a solid link profile? Guest blogging can help. But remember: You don’t mess with Google’s algorithm.

Some agencies will lure you in with promises of thousands of backlinks overnight. There’s a good chance they use spammy practices to “deliver.”

Google knows this unethical tactic and has set a proactive measure to counter it.

The Google Penguin algorithm will penalize your website for employing manipulative link-building practices, like link-bait blog posts. Low-quality links will only ruin your website’s performance in the long run.

Our strategy? We deliver insightful, relevant content on niche-specific websites to help practices gain credibility and establish trust from one high-authority website to another.

You Don’t Have to Write It Yourself

As a surgeon, no one understands your procedures better than you.

Still, writing about them is an entirely different question.

We support you if you prefer to write your blog posts to ensure they reflect your unique voice.

But here’s the truth: Crafting targeted, high-quality content can be time-consuming and requires in-depth SEO research.

Consider our professional content marketing services if you want to focus on other things, such as delivering exceptional patient care.

Our highly trained marketing team will audit your current content, determine high-value opportunities, and create blog articles that capture search intent.

Answer Questions Through Blog Content

Google dislikes incoherent content that its users don’t consider helpful. In fact, the search platform will penalize your website for misleading content strategies, like hidden texts and keyword stuffing.

We’ll ensure your content is well-researched and provides meaningful answers to potential patients’ queries.

Social Media Marketing

People spend approximately 14% of their waking lives on social sites. Many of your target audience are likely on social media now searching for services you offer.

Integrating social media into a plastic surgery marketing strategy can help ensure that you capitalize on this huge market.

Social media offers various channels to expand your reach, interact with your prospects, and promote your plastic surgery practice.

How to Use Social Media Marketing for Surgeons

Social media platforms allow you to share external links, including articles and blog posts. You can use your social profile to educate social media users and drive traffic to your surgery website.

You can also run surveys to understand your target market better, establish relationships with people through regular engagement, such as comments, and demonstrate your expertise through before-and-after photos of procedures.

We can help you leverage social networking sites like Facebook to target your ads precisely, using behavior, demographics, and location to reach the right audience

General Surgery Social Media Marketing Rules

While social media sites offer many options you can use to market your practice, they aren’t blind to unethical practices, such as misleading advertising.

Social media platforms have rules regarding advertising, including:

Claims made through ads must be substantiated.
If an ad needs a disclaimer to keep it accurate, ensure people can read it.

Email Marketing for Plastic Surgeons

Customized email marketing may help elevate your practice’s outreach and patient connection. We can help your website’s newsletters target and attract new patients through email subscriptions.

Email Converting Contents

Email campaigns remain a viable way to engage your target audience. Over 4 billion people still use email services daily.

Email marketing can supplement your overall surgery marketing strategy by targeting specific demographics and converting interested readers into new patients.

What Makes Email Marketing Work?

Even with the boom of innovative digital strategies like viral ads, email marketing is still a solid way to promote your business.

Why? It’s simple. Email campaigns let you maintain a steady conversation with your audience, foster trust with new prospects, and strengthen ties with existing patients.
By offering valuable, personalized content, exclusive deals, or enticing incentives, we can help you encourage subscribers to become leads, schedule consultations, and book procedures.

Online Marketing for Surgeons

Getting started with online marketing is fairly easy. But choosing which digital marketing strategy is ideal for your practice? That’s the tricky part.

Fortunately, we can help you sort through the clutter and focus on strategies that boost your returns. Here are some well-known online advertising methods we can help you with:

Pay-per-Click or PPC: What Are PPC Ads?

Simply put, PPC (pay-per-click) advertising is a paid online ad model in which you pay a set amount whenever users click on your advertisement.

As a PPC ad platform, Google Ads offers these four products:

Google Search
Google Remarketing
Google Shopping
Google Display (+ YouTube)

Depending on where your ad’s target audiences are, they’ll see different ads.

PPC Ads Can Drive Plastic Surgery Leads Today

PPC ads can improve your leads today by reaching potential plastic surgery patients where and when they’re looking for your procedures.

But many make the mistake of putting all their eggs in one basket (investing in only one PPC ad platform). Consider diversifying your approach.

Imagine you’re only advertising on YouTube, and suddenly, your platform shuts down your account. You’d lose your only source of leads overnight.

As you know, where your PPC (pay-per-click) ads appear ultimately hinges on the advertising product you’re using.

For example, PPC ads on Google Ads will be displayed on Google’s advertising network. Meanwhile, PPC ads on Facebook will appear on the social media platform.

These multiple PPC channels provide you with a range of advertising options to choose from.

Display Ads

This advertising option lets you explore various paid media formats, including videos, images, flash, and audio.

Display Ads appear on the Google Display Network, reaching 90% of internet users worldwide. Consider this ad product if you want to place your surgery practice before potential patients on YouTube, Gmail, and mobile apps.

Social Media Ads

As of July 2024, there are more than 5 billion social media users worldwide (approximately 63% of the global population).

Advertising your surgery practice and procedures on social media is definitely worth considering.

Don’t know where to start? We can help. Our social media ads service offers the following benefits:

The option to display your ads in different media formats, such as carousel and video advertisements
The ability to reach your target audience based on their location, interests, and demographics
The opportunity to reengage searchers who are likely interested in your services

Surgeon Facebook Advertising

Social media may affect your patient’s decisions, such as scheduling an appointment or undergoing a specific procedure.

With our social media ad services like Facebook Ads, we tap into Facebook’s social nature.

People can like, comment on, and share your ads. These features boost your credibility and visibility, spreading your brand through good old-fashioned word-of-mouth.

Mobile Ads

Approximately 63% of Google searches in the US are done through mobile devices. So, how do we attract these users to your plastic surgery practice? We optimize your advertisements for mobile devices.

For instance, most Facebook conversions come from the social networking site’s mobile news feed. We can help you focus on these potential conversions by fine-tuning your ad’s placement settings so that it only shows on mobile devices.

Retargeting Ads

Getting new patients is crucial for the survival and success of your surgery clinic. We take this concern seriously, so our digital marketing strategy includes retargeting campaigns.

Retargeting lets you advertise to users who have checked out your site but haven’t booked yet.

With Google Remarketing, you can tag site visitors and show them ads when they explore other sites. Our team of Google-trained experts creates targeted, cost-effective ad campaigns that convert.

We use this retargeting strategy to turn curious visitors into patients ready to book your services.

Native Advertising

Do you want to display ads that don’t look like ads? Consider our native ads service.

Native advertising is a paid marketing tactic that blends seamlessly with the publisher’s content.

These ads usually include “sponsored” or “recommended” tags that don’t interrupt the viewer’s experience. We can use native ads to boost your chances of turning potential patients into actual ones.

Paid Online Advertising Offers Major Advantages

Many use paid advertising because it offers flexible budget options.

For example, paid ads aren’t always pay-per-click. Depending on the ad platform, you might pay based on:

CPM (cost-per-impression): You pay for every 1000 ad impressions.
PPConv (pay-per-conversion): You pay a specific amount for every user that converts. For example, the searcher scheduled a consultation or a surgery procedure.

However, controlling your budget is just one of its many advantages.

Our paid advertising service delivers quick results by instantly putting your message before potential customers.

Unlike organic marketing (SEO), which can take four months to a year to see results, our paid ads work fast.

Plus, we ensure your paid advertising is laser-targeted. We can help set your ads to show only to users who fit your criteria, such as their interests, location, or device type.

Tracking Metrics

Integrity is a crucial aspect of our company’s identity. That’s why we track data from our optimization campaigns to measure the effectiveness of our SEO initiatives.

Our SEO team monitors the test results nonstop and sends reports to you during your first year with us.

We’ll send you a monthly account summary report. These briefs contain essential information to set your expectations and help you understand our progress on your SEO campaign.

Once we’ve completed the report, we’ll send it to you through your preferred channel.

If you need updates or have questions, we’re here for you with Zoom meetings and phone calls.

Surgeon Conversion Rate Optimization

We focus on what matters most to you—getting conversions.

As a plastic surgeon, you don’t want random visitors on your website. You want people who are ready to take action.

Our optimization strategy targets high-converting keywords that bring in serious prospects. We go after location-based and service-specific search terms.

While general keywords drive decent traffic volume, they usually have extremely low conversion rates.

Searchers use various keywords even when looking for the same product, service, or procedure.

For instance, if your clinic offers facial feminization surgery (FFS), some users might discover you by simply typing “FFS” or “feminization surgery” in Google’s search engine.

Others searching for nearby options might also find you through a location-based search term, such as “FFS clinics in Beverly Hills” or “feminization surgery in California.”

We can help you target these highly profitable keywords.

Outrank Competitors Using General Surgery SEO Tactics

You may offer the best procedure in your industry and have the best website. Still, it won’t help you beat the competition if prospective patients don’t know your practice exists.

One proven and effective way to resolve this issue is to implement SEO.

This time-tested marketing solution helps you get noticed online and stand out.

How? SEO helps rank your website well in organic search results so more relevant users can see what you offer.

But getting to Google’s page one is easier said than done. You compete for the top spot against hundreds of competitors willing to do what it takes to be the people’s go-to brand.

You must understand how search engines work and use that knowledge to develop rank-ready campaigns.

Search engines rank thousands of web pages based on various factors, including:

Content relevance and quality
Domain authority (a metric indicating the reliability and quality of a website)
On-page factors, like meta descriptions and title tags

Title tags are HTML (hypertext markup language) code tags that let you give your web page a title. Meta descriptions are HTML tags that summarize a page’s content.

Search engines use a sophisticated algorithm to assess thousands of websites using these metrics.

For example, when searchers Google “rhinoplasty surgery in Los Angeles,” its algorithm scans the index. Then, Google shows the top results relevant to the searcher’s query.

Google makes thousands of core updates to search systems and algorithms every year. These subtle and often unexpected changes affect your web pages’ ranking prospects.

Our proprietary dataset and SEO process can sniff out even the tiniest changes in Google’s search system.

The bottom line is that SEO works in a simple way. How you can make SEO work for your practice is another question altogether.

So, here’s a free tip: Avoid agencies that promise first-page rankings right off the bat.

The rules of the SEO game change quickly, and many practices are sprinting for the same goal (reach the top SERP results). You’ll find yourself competing against seasoned SEO pros who aren’t about to let newcomers outrun them.

Can you still break through and win? Sure. But only if you partner with mathematicians who understand how search algorithms work.

You don’t need to do everything to win. You just need a team obsessed with tracking and testing every detail, determined to outsmart Google’s ever-evolving playbook.

That’s where we excel. Our SEO specialists are like detectives. They dig deep into search platforms and analyze every algorithm tweak to see what matters. Their research and hard-won insights give our clients the muscle to win the SEO race.

Give Surgery Patients Key Healthcare Information With Content Marketing

You know you’ve developed effective SEO content when it is original, data-informed, and engaging.

Our content team writes articles and blog posts based on a keyword-optimized content brief.

Before publishing the content, our writers and editors ensure the article is informative, exceptional, and engaging.

Many agencies think cramming keywords into new content is the secret to SEO success. They’re dead wrong.

Google’s ever-evolving search system and algorithms can filter out clickbait and junk content.

Our approach to crafting articles that rank on Google is simple: We listen to what Google’s top engineers say and use their recommendations to shape our content.

Directories That Rank for Your Keywords and Name

Directories usually rank search results for local queries. When searchers click these directories, they drive organic traffic to your practice’s website.

We’ll take care of listing and optimizing your practice on top directories like GBP and Bing Places so that potential patients can easily find and trust your services.

Employ the Language Your Patients Use

The digital space is cluttered with mediocre content. Fortunately, we can help make your plastic surgery content stand out by using compelling language and publishing regularly.

One of the best ways to market your practice is to create blogs that offer real value to readers. People are more likely to engage with your plastic surgery practice when you do that.

Implement the Correct Schema Markup

Search engines assess content through the structured data entered into a web page. This information is often referred to as “schema markup.”

We analyze the most recent data regarding impressions and traffic to provide recommendations for managing your page content, including:

Updating or rewriting blog and resource content that’s no longer driving traffic
Enhancing existing content, especially on pages aimed at your brand terms
Fixing content structure, interlinking, and delivery to boost content credibility

Then, we follow SEO-focused practices for future blog content creation and do the following (when applicable):

Improve content tone
Improve internal linking strategy
Restructure content categories
Improve the content’s general credibility

Be Extremely Thorough in Your Web Copy

Most people already feel constantly exhausted by unsolicited ads.

So, more ad copies don’t necessarily mean more potential patients. In fact, creating ads just for the sake of having ads will likely push them away.

Our agency has a skilled team of writers, editors, and proofreaders who create highly customized content that showcases everything that makes your surgery practice uniquely qualified.

Build Service or Geographic Pages

Users typically incorporate location-based terms into their searches for a plastic surgeon. Think of “FFS cost in LA” or “breast augmentation Beverly Hills” for Californian citizens.

We can adjust your service pages to match these local searches, boosting your chances of appearing at the top of search results.

It’s all about connecting with your patients where they are—both locally and online.

Patient Reviews

Nothing beats word-of-mouth (WOM) marketing when it comes to turning interested people into actual clients.

We know this fact firsthand. Many of our clients come from referrals by satisfied clients and other agencies.

Does WOM’s converting power mean you should just rely on good old-fashioned word-of-mouth referrals? Not exactly.

As internet usage becomes accessible, more and more people share their thoughts about brands, products, and businesses online.

This “electronic word-of-mouth” significantly influences consumers’ medical decisions.

Potential plastic surgery patients are just like other buyers—their journey begins with research.

Reviews and testimonials play a huge role in their decision-making. We can help you grow your practice by building up your online reviews actively.

Surgery Before and After Galleries Are Your Best Testimonials

What better way to show off your expertise than by sharing real examples of your procedure’s outcomes?

We can use a set of before-and-after photos that acts as visual proof, showcasing your skill and building trust in your plastic surgery practice.

Get More Reviews

Nobody wants to be the first test subject, so potential patients look for surgeons with a solid track record. How do you demonstrate your skills? Get more reviews.

The number of reviews matters because it subtly shows you’ve handled plenty of cases, especially those similar to what a new patient might need.

Here are three ways to get more patient reviews:

Get feedback after appointments and request clients to write a positive review.
Show preferred review site icons at the reception to prompt quick reviews.
Add review invites in your post-procedure thank-you emails.

Monitor Your Positive and Negative Online Reviews: Managing Your Reviews and Responding to Them Appropriately

“Any publicity is good publicity.” Even negative reviews can bring attention to your plastic surgery practice.

Still, if you don’t monitor what people say—good or bad—review sites might hurt your practice.

Fortunately, we offer brand reputation management.

We’ll highlight positive and neutral feedback regarding your practice and procedures and recommend PR (public relations) maneuvers to help drown out negative reviews.

Where Should Plastic Surgeons Ask Patients to Leave Reviews?: Key Review Sites for Surgery Practices

There are many review sites out there, and you can’t cover them all. That’s why you must focus on the ones your prospects will most likely use.

This list might include the big ones, such as Google, social media platforms (Facebook, Instagram, X, and TikTok), and third-party medical review websites (RealSelf and Healthgrades.com).

Publicize Your Great Reviews: Augment Patient Testimonials With Other Third-Party Verification

What’s better than patient reviews? Endorsements from trusted third-party websites and organizations that vouch for your practice’s credibility.

These third-party sources can assure potential patients of your qualifications, including your training, certifications, awards, and facilities.

For instance, we can help you build a web page highlighting accreditations and credentials, such as the American Board of Plastic Surgery (ABPS) certification.

Budgeting for Surgery Practices

Digital marketing can quickly drain your budget, especially if you don’t monitor it closely. Many plastic surgeons have run into trouble or failed with past campaigns due to budgeting issues.

Here’s how we’ll help you optimize your marketing budget for maximum returns:

What Should Your Surgery Marketing Budget Be?

Many digital marketing agencies say, “If you invest [insert dollar amount], you’re your plastic surgery marketing campaign will 100% succeed.” We work differently.

We understand that budgeting for online marketing can be tricky and overwhelming, especially if you have had a bad experience implementing it.

Before figuring out your investment, consider your goals, current situation, and specific objectives.

That’s why, instead of guaranteeing you anything, we offer free audits (if you qualify) on your search engine and social media marketing campaigns first.

By doing so, we’ll know how to optimize your budget to deliver four numbers that matter to you:

More leads
More consults or sales calls
Less cost per lead
Less cost per consult or sales calls

Initial Setup

You have full control over your ad budget when you partner with us. How? We manage your campaigns directly through your account.

Don’t have an account? We can set one up on your behalf. Don’t worry. You’ll be the account owner, not us—we’ll only be the account manager.

You also pay Google directly, allowing you to monitor your advertising budget allocation effectively. More importantly, you’ll always have access to info about how we’ve progressed your Google Ads campaign.

Ongoing Marketing Budget

If you have a set marketing budget, we’ll work with what you’ve got. While budgeting can differ from one practice to another, here’s what we usually do:

Redistribute funds from a campaign that doesn’t maximize your budget.
Focus our optimizations on campaigns with good cost-per-conversions.
Set up a converting campaign where we focus on converting ads with the lowest cost-per-conversion

Refining Your Marketing Budget

Fine-tuning your budget is crucial because we want you only to spend what’s necessary for a successful campaign.

We’ll let the numbers tell you how effective our method is and how committed we are to budget optimization. For instance, in Google Ads, we’ve achieved:

Over 30% reduction in average wasted ad spend
28% less average acquisition cost
83% increase in average lead and sale metrics, with some clients getting 4× the improvement

Your surgery marketing campaign can achieve these numbers, too. We use advanced math solutions to manage and refine your campaigns for maximum returns.

Streamlining Front-Office Workflow

A patient’s first impression of your surgery practice starts with your office staff.

If your team is overwhelmed with phone calls, paperwork, and check-ins, they’ll struggle to provide a warm welcome and answer patient questions.

Besides quality care, many patients value having a friendly staff they can rely on throughout the entire process.

Technological solutions, like automation, may streamline front-office tasks. However, it is still crucial for your staff to have the time to give patients the personal attention they deserve.

By letting us handle your digital marketing, your practice can focus on delivering exceptional in-person care.

Protect Your Online Reputation With Smart Tactics

As your digital marketing partner, we’ll ensure your online reputation fosters trust with potential clients and highlights the strength of your practice.

We’ll find high-value opportunities for citations and reviews, especially from credible sites.

We’ll also check for negative content hurting your reputation, clean it up, and suggest PR (public relations) strategies to control and protect what users see about you online.

Building Your Business Profiles

Your surgery clinic might need a Google Business Profile if you want to:

Strengthen your brand reputation with reviews.
Improve your digital presence on Google.
Manage your business info.

GBP is a free local listing that contains and features basic business info, including:

Phone number
Service area
Photos
Product or service offers
Operating hours
Health and safety measures

We’ll help you create a GBP if you don’t have one. We’ll ensure your GBP contains these vital info:

Address
Currency
Links from the local site
Contact details
Language

Using Automated Patient Satisfaction Surveys

Automated patient surveys are digital questionnaires that collect feedback from your patients without the hassle of manual distribution, collection, or data analysis. These automation tools streamline the entire survey process from start to finish.

Responding to Communication

You can’t overstate how crucial it is to respond to patients quickly—ideally, on the same day they reach out.

Whether it’s a positive review, a critical comment, a text, or an email, a prompt reply shows you care about your patients.

Quickly addressing negative comments lets you resolve issues and put your practice in a better light. After your online reply, you can follow up directly with the patient by text, phone, or email to address their concerns.

Offline Marketing

As a digital marketing agency, we focus on online marketing techniques—they’re our bread and butter.

We’ve been in the industry long before businesses and marketing gurus recognize the game-changing potential of online marketing.

If you ask us, digital marketing strategies, like paid ads, SEO, and social media marketing, are nonnegotiable for many businesses that want to grow and dominate their niche.

Do you want to reach, engage, and turn prospective patients into actual clients? Promoting your practice on digital marketing platforms is a proven, cost-efficient way to do so (compared to only using traditional marketing tools).

That said, online and offline marketing aren’t sworn enemies. In fact, combining these methods can significantly increase buyers’ interest.

Digital marketing may be a superior option in today’s highly digitized world. However, offline tactics may help amplify your digital marketing efforts.

Say you’ve just introduced a life-changing, cutting-edge facial reconstruction procedure that can help many patients recover from severe facial trauma.

You distributed print materials in relevant locations, such as community and rehab centers, to raise awareness of the procedure.

Eventually, you discover that producing and updating printing materials can be costly and time-consuming.

Here’s how you can integrate online marketing into your offline marketing tactic: Each material may contain a QR (quick response) code directing readers to a custom landing page on your website.

The landing page may contain detailed info about your new procedure, including before-and-after studies and recent patient testimonials.

It may also feature an easy-to-use online consultation booking system (instead of asking potential patients to sign forms using a pen).

When people scan the codes, you drive engagement and boost online presence. Each scan increases website traffic, improving your search rankings and overall visibility.

We won’t discourage you from using traditional tactics to market your practice, especially if you have the resources and believe old-school advertising strategies can reinforce your marketing efforts.

Here are some offline marketing techniques that can supplement digital marketing campaigns:

Print Ads

As the name suggests, print ads use printed materials. They can only have text or images—no voice-overs or videos.

Like online ads, print ads help you entertain, inform, and sell.

That’s why choosing the right publication to promote your practice is a necessary first step to an effective print ad campaign.

Which publication do most of your potential patients read? Where can you effectively reach your target audience?

For example, you can print your ads or have a feature article written about your practice in these types of publications:

Regional lifestyle magazines
Elite club publications
National magazines

Billboards

One primary use of billboard ads is to increase general awareness of your practice. They’re huge, placed outdoors, and often printed with bold visuals and punchy headlines.

With billboards, your content must be attention-grabbing and direct. After all, your viewers (passing drivers and pedestrians) usually only have a split second to notice your ad and understand your message.

However, billboard campaigns can be prohibitively expensive if placed in a large metropolitan area. Consider the cost before hiring a production team for your billboard ad.

Television

TV ads can help you reach a wider audience. Depending on your goals, this broad reach might benefit or work against you.

For example, TV ads can boost general awareness of your plastic surgery practice.

However, a TV ad campaign is usually expensive, mainly because you’d have to run your ads multiple times before you can generate a good impression.

Say your viewer demographic is too broad. In that case, your ad will be less likely to target potential high-value clients (high-quality leads).

The bottom line? You’re losing money fast with no profit in sight.

Radio

Plastic surgery ads usually highlight visual assets, so radio might seem odd. Radio can be a great way to reach a specific audience.

For instance, you could reach drivers stuck in traffic or early risers tuning into news programs.

Does your local station have a daily or weekly health program or a short medical news segment? A 10-second sponsorship at the end of these shows might be a solid investment.

Direct Mail

Email inboxes can quickly fill up with junk mail and irrelevant promo materials. And with a niche audience like yours, email blasts are likely to be a waste of money.

Direct mail can be a better option, offering a personal touch to connect with new prospects or keep former patients engaged.

For instance, direct mail postcards can help you introduce your practice to a local upscale neighborhood. You can also send birthday and thank-you cards to past and current patients.

Giveaways

Everyone loves getting something for free. Use this universal human desire to your advantage by sending out giveaways reinforcing your practice’s brand.

Branded promotional items can keep you in the spotlight, but they must be high-quality, not just cheap trinkets.

For instance, reusable water bottles are practical and fit well with your practice’s focus on health and sustainability. Plus, people use them often, keeping your brand in front of people daily.

Events

Sometimes, your marketing efforts must go beyond the four walls of your plastic surgery clinic to attract new patients, raise awareness, and build credibility. An event is an effective way to connect with your community, demonstrate your expertise, and establish valuable connections.

Cause Marketing

Building trust in your community is vital, and nothing does it better than active participation in charity events. Think about fundraising, sponsoring local causes, or making donations.

Giving back to the community demonstrates your care and strengthens your connection with the people around you.

Educational Marketing

Marketing goes beyond just selling services, especially in the healthcare field. It’s about making a difference by offering real value.

One great way to do this is by participating in or sponsoring educational events like seminars. These opportunities showcase your expertise and help you build meaningful connections with your community.

Anatomy of a Great Event

Successful events don’t just fall into place—they’re meticulously planned and executed. To pull off a standout event, you should focus on several key elements:

Hosting a social hour
Giving a brief presentation
Facilitating a Q&A (question and answer) session
Offering exclusive discounts
Holding prize drawings
Providing follow-up incentives

Loyalty Programs for Surgery

Launching a loyalty program at your plastic surgery clinic is an effective offline marketing strategy.

Showing appreciation and offering incentives for repeat visits can be a powerful way to build strong patient loyalty.

By rewarding returning clients, you boost their engagement with your practice and motivate them to refer new patients.

Plus, a well-designed loyalty program can turn satisfied clients into eager advocates for your clinic.

What Kind of Rewards Should You Offer

Do you plan to offer discounts or free consultations? Ensure they match what your clients are looking for.

If not, they won’t be interested in your program. Understanding your patients’ preferences and giving them exactly what they want is the key to grabbing their attention and keeping them engaged.

Make Your Programs Simple

Have you already determined the incentives you want to offer? Great. Now, ensure your loyalty programs are simple and straightforward.

Easy-to-understand mechanics keep patients interested and excited for their next reward. Keep the process smooth, and watch your patients stay loyal and engaged.

Promote Your Program

You’ve got your loyalty program in place. You know what to offer and how patients can earn their rewards.

Now, it’s time to get the word out to your regulars and new patients.

You can start by placing signs at your clinic’s entrance or on your bulletin board. This way, every visitor will see or be reminded of the loyalty perks you offer.

Additionally, consider mentioning the program during patient check-ins or follow-up communications to help them remember.

Adapting to Changes

Today’s fast-evolving digital market has significantly changed how businesses promote their services and products, including the healthcare industry.

The days of relying solely on traditional ads like radio spots, billboards, and newspaper ads are long gone.

While offline marketing strategies may still be relevant and benefit your practice, we want to highlight this:

Digital marketing is a nonnegotiable strategy for most business owners, including plastic surgeons like you (especially if you run your private practice).

As more people turn to the internet for medical information, digital marketing has become crucial for growing businesses, including clinics.

Ask the top plastic surgery practices—those pulling in leads and making sales. They’ll tell you digital marketing is a core part of their success.

Marketing has evolved from printing brochures and handing out leaflets. Traditional marketing methods appear to require innovation.

We’re here to fill that need to innovate.

The Surgeon’s World in High-Stakes Environments

As a reputable surgeon, you work in high-stakes environments.

You regularly, if not daily, perform life-changing procedures. Those surgeries may even be a matter of life and death for some patients.

There’s no room for errors, so you operate with focus, laser-focused precision, and great attention to detail.

As such, you may be very cautious (and for a good reason, as shown above). After all, your goal is to ensure your patients’ safety, comfort, and satisfaction.

You may and rightly apply this level of meticulousness when choosing the right digital marketing agency for your practice.

Shiny promises and showy metrics don’t impress you. You want real-world numbers that matter.

That’s one more reason we’re an ideal match for you. We’re not your typical agency.

Unlike many, we don’t dwell on the artsy aspects of marketing at the expense of things that have real value, like numbers and figures.

Do a quick Google search, and you’ll find various digital marketing agencies offering multiple guarantees.

They all boast marketing solutions they think will fit every business, from sleek web designs to influencer outreach—you name it.

But much of it misses the fact that the plastic surgery industry has unique marketing needs that won’t be met by, say, making more eye-candy visuals.

In reality, you need real-world metrics—not just any metrics, including showy ones like clicks, calls, and emails.

The number of clicks and impressions—regardless of how many—won’t do much for your bottom line if they don’t come from qualified leads.

We take this philosophy to heart. That’s why we focus our plastic surgery marketing on capturing and generating high-value leads based on your benchmark.

Just like you bring precision to every procedure, we craft every marketing campaign with data-driven accuracy.

Let us help you end your search through the noise of overhyped sales talk and vague guarantees.

Partner with us to witness how our results-focused, math-based marketing approach can transform your practice.

Embracing the Challenge of Marketing to Surgeons

We respect your expertise as a surgeon. Your demand for precision and accuracy in everything, including marketing, presents a challenge we are happy and confident to tackle.

Your practice deserves marketing strategies that perfectly suit what your practice is all about.

Fortunately, creating data-driven and highly individualized marketing plans is where we excel.

We’ll help you cut through the noise with a targeted message that speaks the language of your target audience and addresses their unique needs.

No gimmicks or underhanded tactics either—just straight talk and real-world solutions based on facts.

Do you want an ROI-focused marketing approach backed by solid evidence? We’re here to help. We’ll help scale and sustain your practice’s growth.

How Surgery Demographics Impact Marketing

You’re a well-respected surgeon in your field. Your facility is one of the safest and most innovative in your area.

You’ve told people you know about your practice. You’ve also published a web copy that describes your procedures using every glowing term imaginable—exquisite, handcrafted, state-of-the-art, stunning—while you wait for the consultations to roll in.

Unfortunately, your waiting room still has more empty seats than you’d prefer. Many people need your services but don’t just come to you for consultations or procedures.

One essential digital marketing rule is “Know your audience.” If you know your audience, you can refine your campaigns to target them.

One way to do so is to consider your audience’s demographics.

Demographics include these characteristics:

Age
Sex
Race
Income level
Location
Employment
Homeownership
Educational attainment

Understanding your target audience’s demographics (statistical population characteristics) can help you improve how you communicate your service’s value and reach those who will most likely schedule an appointment with you.

In other words, understanding demographics can help you craft marketing campaigns that zero in on your best prospects.
Our digital advertising services, such as Facebook Ads and Google Ads, can help you capture your desired audience based on their demographics, location, and interests.

Who Is the Target Market for Surgery?

A well-defined target audience strengthens a marketing campaign’s effectiveness.

You likely already know this fact based on your previous experience in online marketing.

Simply spending thousands of dollars building a website or increasing your ad spending will not yield the desired results.

Instead, you should be clear about who you want to reach and engage and how you want them to take action concerning your message.

That’s why we won’t ask you to invest a single dollar on us until we do our homework—ensure we fully understand your situation, objectives, and what a “quality lead” means for your practice.

Why Surgeons Might Hesitate in the Latest Marketing

As a surgeon, you may avoid adopting innovative marketing strategies for these reasons:

Healthy Skepticism

In surgery, new isn’t always better. “New” can sometimes mean risky or unproven.

You may have reservations about implementing digital marketing solutions because it is your first time exploring them.

Or maybe you’ve tried some of them before but haven’t really achieved your desired results.

We understand your concern. It can be challenging to trust a digital marketing service provider— to trust us— with your hard-earned dollars, especially if you’ve yet to receive the results you were promised from a previous campaign.

But let us help put your mind at ease: If there’s one thing you should know about us, it is that we’re big on establishing and maintaining trust with our clients.

That’s not a pitch. That’s really how our agency operates. That’s why we don’t sell anything without understanding your needs, preferences, and goals.

In fact, we won’t take you on as a client if we’re not 100% certain we can add value to your plastic surgery clinic.

We don’t do that because we’re snobs. We work like so because we value our client’s trust.

Time Consuming

Like in any other area of life, there’s no shortcut to marketing success.

As a surgeon who has spent years studying and training, you know that setting aside valuable time is necessary to ensure successful outcomes.

You may hesitate to adopt digital marketing techniques because implementing them is a hassle you can’t afford while focusing on treating patients.

Can you handle your surgery marketing on your own? Maybe–if you have the time and expertise.

But if your schedule is packed with patient appointments and surgeries, consider letting a reputable agency like us handle the job.

With our team of dedicated marketing and math specialists on your side, you won’t have to worry about your campaigns.

We’ll manage them so you can focus on your surgery practice.

Too Expensive

You may hesitate to use online marketing services due to financial considerations.

You might think there are better uses for money, like improving your facility or buying new equipment, than investing in digital marketing.

We get that, especially if you’ve tried this marketing method before and only felt like you’ve tossed your hard-earned cash down the drain.

But hear us out.

When you partner with us, you won’t worry about using a marketing service you don’t actually need.

We won’t pitch until we’ve heard your story and know how we can deliver real results. You’ll only get a fair quote after we understand your needs.

Plus, with us, there are no locked-in contracts and no surprise fees.

The only thing that will surprise you is how fast your website’s value rises and lead costs drop.

What Should Your Surgery Marketing Look Like Today?

Before the rise of the internet, most people market their businesses offline. These offline marketing strategies include:

Direct mail
Promotion at events
Billboards
Seasonal cards
Press releases through TV (television) or radio
Word-of-mouth referrals

But in recent years, technology has evolved significantly—and so have the rules of the marketing game.

Just as you would leverage the latest breakthroughs in surgery, updating your marketing techniques is crucial to stay ahead of the game.

Today, the people you’re trying to reach—those your practice needs to scale—use the internet to find information on procedures and compare practices.

Do you know where many of your prospective patients are right now?

They’re likely in front of their computer or smartphone screens, searching for procedures you offer and typing service-specific key terms in search engines like Google.

They’re looking for practices that offer services similar to those you offer.

You don’t want to waste money reaching people who don’t have any interest in your product or service.

An effective surgery marketing strategy focuses on generating qualified leads, not clicks.

Why do we know this? We’ve been leading the digital marketing industry for 15+ years and have accomplished the following

Tracked, experimented with, and optimized 2,103+ campaigns
Sustained a 95.67% client retention rate
Earned Google’s highest tier of Premier Partners

More importantly, we have multiple case studies from our recent work in the surgery industry to support our claims.

We mention these proof elements to highlight two things: We understand what it takes to develop high-yielding marketing campaigns and know how to integrate them into your practice.

How Do You Promote a Surgeon?

Constant testing, tracking, and optimization underpin our high-performance search and ad campaigns.

We monitor, measure, and analyze every vital metric with laser-focused accuracy, including CPC (cost per click) and cost per conversion.

This math-heavy, metric-focused approach has helped us achieve impressive ROI for many surgeons.

Here’s an example: Facial Plastic Surgery Institute, a Texas-based surgery practice focusing on facial plastic and reconstructive procedures, asked us for help when it only had five leads per month on Google Ads.

Now, the medical center receives a minimum of 40 leads each month at just 40% of the lead acquisition cost!

Incredible, right? We think so, too. Just look at the numbers:

Metric	Start	Latest	Improvement
Leads	25	171	584%
Top 3 rankings (Google)	42	371	783%
Average cost per click (CPC)	$6.09	$2.52	59%
Conversions	5	40	700%
Cost per conversion	$344.55	$54.11	84%

Here’s what this data means:

The lead increase (from 25 to 171) means we’ve helped the institute gain more potential clients.

We’ve also improved its conversion numbers by 700%, meaning significantly more people are taking action in response to their campaigns (more inquiries and consultations).

The medical center didn’t have to spend so much to achieve these remarkable returns. In fact, we helped them save much by reducing the lead acquisition costs and the average CPC (amount spent based on the number of site visits).

Then, we went beyond just improving leads and conversions. We helped ensure their steady flow by ensuring the client’s pages appear in Google’s top 3 positions in the SERP.

Now, the practice has a reliable stream of new and potential clients, which will continue to increase while reducing costs due to improved organic search visibility.

How We Help Surgeons Grow Online

As digital marketing advances, surgery marketing will likely require finding the ideal mix of various digital strategies (depending on the surgeon’s needs and situations).

Fortunately, you don’t always have to pick between organic (non-paid) and paid ads. You can use both simultaneously.

Doing so improves your lead generation on paid and organic channels in ways you never thought possible.

Here’s an example from our recent work with Dr. Richard Zoumalan, a Beverly Hills, California, facial plastic surgeon.

Through our PPC and SEO services, we’ve helped him achieve the following:

1,478% more leads
43,700% more appearances in Google’s Top 3 rankings
1,473% better click-through rate (CTR)
314.46% better conversion rate

Here’s what Dr. Zoumalan says about our work with him:

“I was never the least bit skeptical to work with Ash and Digital Spotlight. Ash from the getgo seemed more knowledgeable and found errors that my previous company had done that put me at a disadvantage.
Ash helped me build an extremely functional and stylish website that I STILL use today and took me to the first page for everything that I was trying to promote within a very short period of time. His time is very responsive and very professional.
I have zero complaints and only positive experience with Ash and Digital Spotlight.”
Dr. Richard Zoumalan | Facial Plastic Surgeon

Do you want to know whether how our digital marketing approach can deliver better returns on less investment? Talk to an expert by calling 310 879 8003 or emailing contact@digitalspotlight.com.

Why Top Surgical Practices Trust Digital Spotlight

“Trust” often gets thrown around in digital marketing like a catchphrase.

But trust isn’t a mere sales pitch for us. It is the bedrock of everything we do. It underpins every interaction and decision, shaping how we build relationships and deliver results.

We’ve been an industry leader for over a decade, helping grow thousands of businesses, including surgery practices.

How do we keep on delivering impressive results? Whether they’re a large business corporation or a small private practice, we value what our clients value.

This principle drives us to help the underdogs in the business world take on the big players.

We don’t just pitch ideas. We listen, learn, and offer advice when necessary.

Then, we demonstrate how our research-driven and results-focused digital marketing approach can achieve outstanding results you won’t find anywhere else.

As a full-service agency, we handle all your digital marketing needs across platforms like Google, Bing, Facebook, and Instagram.

Our marketing and data experts team is ready to create and execute a marketing strategy tailored to your surgery practice.

Whether SEO, paid and social media ads, content marketing, or website design, we’ve got you covered. We’ll transform your digital challenges into growth opportunities.

We’re Experts in the Surgical Field

Does your practice value lead generation the most? If so, we’re the ideal team for you. Our systematic, multi-channel marketing has helped scale many healthcare businesses like yours.

Google values our expertise so much that the search engine giant considers us a top-tier Premier Partner. This recognition means we have a Google-certified staff who:

Manage the highest levels of ad spend
Grow our client list fast
Keep those clients for extended periods

Plus, as an elite Google Premier Partner, we can offer you:

A direct line to Google’s top reps who can handle any account issues around the clock
Early access to Google’s latest features so you stay ahead of your competitors

This connection ensures you’re always at the forefront, leveraging new tools before anyone else.

We also provide detailed analytics and reporting tools that let you measure your healthcare marketing campaign’s effectiveness so you can make well-informed decisions.

Your Growth Is Our Goal

Today, more and more people are turning to the internet first for their healthcare needs. This trend means that search and social platforms are packed with potential for growing your business.

We can help you take full advantage of this opportunity.

When your website shows up as a top result on search engines, you reach people who might not find your practice through traditional methods.

We specialize in ranking surgery websites to increase the number of your potential patients and keep them engaged with your clinic.

By appearing prominently online, you create a lasting impression and attract a steady stream of new clients, grow your list of prospective patients, and keep them coming back to your clinic.

We’re Performance Marketing Experts

We use Looker Studio (formerly Google Data Studio), a web-based data visualization software when making our monthly reports.

Looker Studio lets us create customizable reports and dashboards using data from diverse sources.

We’re a Patient-Generating Machine

We know what you want: A constant flow of qualified leads without blowing your budget.

The problem is that every marketing agency you’ve tried talks a big game but fails to deliver.

So, what makes us different? We don’t make empty promises because digital marketing is too complex and unpredictable for guarantees. Instead, we focus on real results and go beyond client expectations.

You need a strategic partner with genuine expertise to turn your campaign into a patient-generating machine.

Fortunately, our team shares your goals and has the expertise to integrate data-driven SEO, paid ads, and social media ads into a holistic marketing strategy that generates patient leads.

That’s why you need us.

With a proven track record in handling plastic surgery marketing, we have the skills and experience to boost your online presence and drive real patient growth.

Ready to Fuel Your Expansion?

Many marketing agencies are all talk and no action. They make big promises but ditch you when things get tough.

In digital marketing, you need a strategic partner agency with extensive experience and in-depth technical know-how to help your practice genuinely grow.

You need a team that understands your goals, has unique expertise, and can weave data-driven strategies into your existing marketing plan.

That’s where we come in. We’ve successfully managed thousands of marketing campaigns in hundreds of industries, including surgery, so we know what it takes to boost your online presence.

We don’t gamble with your hard-earned money. Instead, we create practical strategies that deliver reliable results for your practice.

Do you want a strategy to fuel your expansion? Email us today at contact@digitalspotlight.com or call us at 310 879 8003 for a pitch-free consultation.

About Us

Ash, our CEO (chief executive officer), and Anish, our CIO (chief innovation officer), are the co-founders of Digital Spotlight and Quantumlinx.

They’ve been in the digital marketing industry long before it became mainstream.

Since 2002, our agency focused on generating more patients through SEO and Google Ads.

That said, we also excel in developing comprehensive digital marketing strategies using Facebook, Instagram, and TikTok ads tailored for surgeons.

Ash and Anish co-founded QuantumLinx with $1,000 seed capital, three computers, and a garage phone line.

In just over four years, they turned their start-up into a multi-million dollar, award-winning organization serving clients in five countries worldwide.

Over time, Ash and Anish realized that their true passion was helping businesses shine in an increasingly cluttered digital landscape.

So, in 2018, they registered Digital Spotlight as a business.

Since its founding, our agency has driven client revenue by over $100 million (and counting, though we just stopped tracking) through SEO, Google Ads, Bing Ads, and Facebook Ads.

Aside from helping surgery practices thrive, Ash, Anish, and the entire Digital Spotlight team also support OzHarvest, Australia’s leading food rescue organization that feeds millions every year.

Our digital marketing services deliver customized, data-driven campaigns that get results for your clinic.

If you’re ready to transform your practice into an industry leader, book a no-pitch consultation with our experts. Call us at 310 879 8003 or email us at contact@digitalspotlight.com.

Contact us today for a no-pitch consult

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Don’t let your competitors steal the spotlight. We’ll make sure your orthopedic practice stands out.