SEO Marketing for Surgeons - Digital Spotlight

Roughly 80% of American adults (approximately 93 million) use the internet to search for healthcare or medical information. It’s no wonder surgeons like you might want to invest in digital marketing, mainly SEO (search engine optimization), to improve online visibility.

You may be renowned for your outstanding surgical skills, but filling up your appointment books might be a challenge without a robust online presence.

These problems might sound all too familiar:

Low Google Search ranking: Your poor search ranking limits your patient base to those who come from referrals. Meanwhile, less skilled surgeons dominate the top search spots and receive more new patients.
Ineffective SEO campaigns: Previous SEO agencies promised top-notch SEO marketing services, but their campaigns only blew your budget and produced disappointing results.
No SEO knowledge and experience: You don’t have the time or know-how to learn how surgeon SEO marketing works and how you can leverage it for your practice. You’re unsure how to choose the right SEO partner to handle your SEO campaign.

Fortunately, you’ve come to the right place. You can trust us with all your SEO marketing needs.

We’re committed to employing advanced surgery SEO techniques to ensure your website surpasses competitors, boosting your online exposure, patient inquiries, consultations, and booking procedures.

Want help
with search?

Our approach involves thorough research, analysis, and audits of your website to identify issues and execute tailored SEO methods, such as in-depth keyword research, content creation, and website optimization.

Our agency has achieved notable success in the SEO marketing industry, with over 1,800 clients we have helped succeed.

We take pride in our portfolio of case studies and client success stories from surgeons who have benefited from improved visibility, patient leads, consultations, and appointments.

And the best part? Our clients stay with us because we always have an actionable plan that considers their unique situation and delivers tangible results.

If we determine that SEO is not the best fit for you or we’re unable to meet your expectations, we’ll be honest about it. We’d rather you walk away than waste your marketing dollars.

Let’s chat about how SEO can help you stand out from the digital crowd! Call us at 310 879 8003 or email us at contact@digitalspotlight.com to schedule a free consultation and discover if our SEO marketing services can elevate your practice, just as we’ve done for many surgeons.

What Is SEO, and Why Do You Need It for Your Surgical Practice?

With our smart SEO techniques, we can enhance your website’s visibility and authority, helping you grab the top positions in search results.

The perks of high ranking are significant. More visibility means more website traffic and better chances to convert visitors into consultations and procedure bookings.

Nailing SEO is key to standing out online. Our math-based SEO strategies can transform your website from barely noticed to prominently visible so that your target patients can easily find you amongst other competing practices vying for the attention of the digital crowd.

Don’t let your competitors steal the spotlight.
We’ll make sure your orthopedic practice stands out.

Ready to grow your practice?

In-person consultation:

Visit our office at:

2450 Colorado Avenue, Suite 100E
Santa Monica, CA 90404

Prefer a virtual consultation?

Call: (310) 879-8003

Email: contact@digitalspotlight.com

How Surgeon SEO Benefits Your Practice

SEO is widely recognized as a crucial part of any online marketing plan. For surgeons, investing money into our SEO services can offer multiple advantages, such as the ones below:

Drive More Profits

Our goal is to achieve a higher ranking for your website. Why? So more people will see you when searching for surgeons. More website traffic and online engagement from prospective patients translate to higher profits as you acquire new patients.

Increase Visibility

We’ll help your practice’s website appear on top of search results for plastic or cosmetic surgery using SEO to improve its online visibility.

What happens next? More potential patients within your target audience discover and visit your website, generating more leads.

Saves on Cost

Investing in our SEO campaign will save you money in the long run. Our flat fee reduces the cost of lead acquisition as your website climbs the rankings.

Improve Your Conversion Rate

Site visitors prefer visually appealing and informative websites, increasing conversion.

Our SEO efforts ensure that your website is well-designed, user-friendly, and contains high-quality content, providing visitors with a satisfactory user experience and converting them into patients.

Build Your Brand

Dominate the top search engine results pages (SERPs) to boost brand awareness and enhance reputation.

A high ranking signals your targeted patients that Google views your services as credible and trustworthy. Patients will likely choose your practice if you have a positive online reputation.

User Experience

We know that Google rewards websites with high rankings when they have user-friendly and optimized features. So, we’ll optimize your practice’s website for an enjoyable user experience.

Google’s core ranking systems assess site-wide and page-by-page content, including factors related to user experience, such as:

Page speed: Fast-loading pages make users stay on your website.
Mobile responsiveness: A mobile-friendly site is crucial for SEO and user experience.
Navigation and structure: Easy-to-use navigation and clear site structure improve user satisfaction.
Readability and design: Appealing web design with organized and readable content enhances the user experience.

Boosts Organic Website Traffic

Our data-driven SEO aligns your website with Google’s algorithm, driving more organic traffic. We’ll ensure that your target patients find your website organically so you won’t miss any sales opportunities.

Using our proprietary technology, we offer several levels of keyword targeting, ranging from 3 to 20 core keywords (yielding 10 to 150+ derivatives) on Google’s first page.

Additionally, we provide basic rankings analysis of competitors’ websites. We can perform keyword competitor analysis and market research to create a strategy for surpassing your competitors.

Why Choose Digital Spotlight?

There are many reasons to select one SEO agency over another. So why Digital Spotlight? Check out what makes us different:

Every Tier of Establishment

Whether launching new SEO campaigns or managing severe issues from past failures with other agencies, we’ve done it all.

Besides, since 2008, we’ve built a large dataset by channeling millions into advertising for more than 2,011 businesses from various industries, with many in the healthcare sector.

Modern Technology

We use the latest technology to keep you ahead of the digital competition. Combined with our cutting-edge SEO strategies, we can create a robust plan to elevate your ranking on search engines.

Effective Local Strategies

Our expertise in local SEO strategies can help build up your practice as the leading authority in your local area and capture the interest of your target local patients.

Our detailed analysis process evaluates your current online presence, local competition, and technical aspects to give you thorough insights so you can make an informed decision about your budget for local SEO.

Ethical and Honest: Working with Real People

We adhere to ethical practices, avoiding techniques that could jeopardize your website’s ranking and future success. Our approach excludes black hat tactics to avoid Google penalties and protect your online reputation.

We work with real people and follow Google Search best practices to keep your website ranking high and reach positive SEO outcomes for your practice.

Some examples under search feature policies include avoiding dangerous content, hateful content, manipulated media, vulgar language, and profanity.

Client Retention

We boast high client retention rates, as much as 95.67%, demonstrating our commitment to long-term success. Our agency flourishes as clients see remarkable results and upgrade their SEO packages while also referring us to others.

We are committed to providing outstanding service to every client. Our top clients, who have often worked with other agencies, appreciate our superior results, communication, and reporting.

Experts in Surgeon Marketing and SEO

Our team of SEO specialists is constantly updated on search algorithms and market trends in all businesses, including healthcare. We use a mix of innovation, research, and proven methods to help plastic surgeons excel.

We are a team of mathematicians who are experts in analyzing data patterns. We’ll tailor targeted, evidence-based, and data-driven SEO tactics to assist you in reaching your short-term and long-term business goals.

Proven Methods: Trustworthy Results

For an effective SEO strategy, you need an SEO agency partner who recognizes your surgery practice’s unique needs and obstacles.

With over 15 years in marketing, we offer the knowledge and experience to deliver practical, ROI-focused strategies to our clients, including surgeons.

Why do our clients work with us and stay with us? One word: results.

Share your specific issue with us, and we’ll show you the awesome recent results we’ve gotten.

Types of Marketing We Provide

We offer various digital marketing strategies tailored for surgeons. Here’s how we’ll help your practice dominate the search engine when you choose us as your SEO partner:

Surgeon SEO

Surgeon SEO involves optimizing your website to improve its technical elements and deliver significant value to your patients. Google favors websites that offer relevant content and high-quality user experience.

Our website quality audit assesses key site elements to establish a quality benchmark and develop a clear method. We strategically target your website’s appropriate sites, pages, and link types while continuously seeking new opportunities.

Keyword Research

Conducting keyword research is vital for a successful SEO strategy. It helps identify high-converting keywords to target your website’s content. Here’s how we do it:

Analyze the Competition: We investigate your competitors’ keywords and assess their ranking.
We perform keyword universe analysis by leveraging multiple sources, including competitor rankings, Google Search Console, AdWords, and keyword tools.
Moreover, we offer competitor rankings analysis upon request, which involves reverse engineering the sites of selected competitors.
Select Target Keywords: We choose the best keywords, focusing on those with high search volume and minimal competition.
Using our proprietary ranking technology, targeting various core keywords can increase the number of keyword derivatives ranked on page one of Google. Specifically:
3–5 keywords can produce 10–35+ derivatives
6–10 keywords can produce 20–70+ derivatives
9–15 keywords can produce 30–110+ derivatives
12–20 keywords can produce 40–150+ derivatives
Incorporate Keywords: We integrate these keywords into your website landing page, content, and blog articles.
We develop a content strategy that includes SEO-focused guidelines for your future blog posts.
Furthermore, we assist with content creation by pinpointing valuable opportunities and creating or updating content based on comprehensive SEO analysis.

On-Page SEO Optimization

On-page SEO enhances web pages to boost your search engine rankings and attract organic traffic. This includes:

Publishing high-quality, relevant content.
Optimizing headlines, hypertext markup language or HTML tags (title, meta, header), and images.
Ensuring your website demonstrates authoritativeness and trustworthiness.

Search engines like Google can interpret your website and its relevance to user queries through on-page SEO.

Off-Page SEO Optimization

Off-page SEO refers to processes outside your website that improve the ranking of your search results. This includes building backlinks to enhance your content’s authority, which helps earn Google’s trust and drive traffic from relevant external websites.

We focus on targeting appropriate websites, specific pages, and link types on your website. It encompasses prospecting for new opportunities and managing outreach, including initial contact via email, continuous negotiations, and securing placements.

Link Building

In link building, your website will be connected with reputable sites. We identify link opportunities and build links with relevant, authoritative websites and blogs through various methods.

We also purchase historically strong domains for the highest SEO package and integrate them into your marketing strategy.

We’ll also list you in different online healthcare directories. Plus, we provide monthly reports tailored in Looker Studio to inform you about the links we’ve gathered for your website.

Content Marketing

Content marketing centers on producing valuable, educational, or compelling content that engages your target audience. Incorporating this content across your website and social media platforms can attract potential leads and encourage interaction with your practice.

We offer a content creation service that provides SEO-optimized articles tailored to your needs. Our monthly services include content type analysis, content briefs, content writing, and recommendations for title tags and meta descriptions.

Social Media Marketing

Social media marketing (SMM) uses platforms like Facebook, Instagram, X (formerly Twitter), and TikTok to drive web traffic, engage with your target patients, and increase brand visibility through organic and paid ads.

SMM is essential for broadening your practice’s reach and attracting potential patients. When used as a marketing strategy, social media helps build brand loyalty and meaningful connections by increasing brand awareness and audience engagement.

Local SEO

Local SEO boosts your visibility in local search results, especially on Google. Our math-centric local SEO approach is ideal for businesses with a physical address or those operating in targeted geographic areas.

When online users perform a location-based search related to your surgery practice, they often see a map pack with three top listings. Securing one of these prime spots means greater online exposure and more leads and sales.

Google Business Profile Presence

Google Business Profile (GBP), formerly Google My Business (GMB), is a powerful tool for enhancing your practice’s visibility on Google Search, Google Maps, and Google Shopping.

We optimize your GBP to improve your chances of appearing in local search results. This includes setting up your GBP with the following:

NAP (name, address, and phone number)
Operating hours
Relevant photos and videos
Patient reviews and feedback

Surgeon PPC (Pay Per Click)

Paid advertising, also known as pay-per-click (PPC) advertising, entails investing in the placement of your ads across different platforms. This strategy involves bidding on keywords or targeting particular audience demographics to attract potential patients effectively.

You only pay when users click on or view your ads. So, you can “cheat” your way to first-page rankings of Google Search.

And what do you get? Improved visibility, instant results, and on-point audience targeting.

Reviews and Reputation Management

Our SEO company provides comprehensive reputation management services to build a credible reputation. We focus on managing and enhancing your online reviews to increase patient numbers, consultations, and surgeries.

Here are the services we can do to manage your online reputation:

Cleaning up the reputation of key terms, including past and future targets that influence your brand.

Ranking negative web properties based on their impact on your reputation
Compiling a list of damaging key terms and associated websites
Developing a defense plan to protect first-page rankings from future negative reviews using continuous authority-building of positive websites.
Conducting in-depth ongoing analysis of harmful web properties linked to crucial keywords to provide a complete insight into your Google reputation.

How We’ll Work Together

Experience the impact when our mathematicians and SEO experts apply precise formulas to your SEO or digital marketing strategies.

Do you want to generate consistent leads and fill your appointment book? Let’s talk. We offer a no-obligation consultation without any sales pitch.

This approach benefits you and our agency: We only pursue clients with whom we are 100% confident we can help.

We focus on understanding your needs and discussing feasible solutions before presenting any recommendations.

Self-Tested Techniques and Result-Driven SEO Strategies for Surgeons

Our agency, founded by data enthusiasts, has built a vast dataset since 2008 by investing millions in advertising for 2,000+ businesses across various industries, including the healthcare sector.
We utilize advanced data analysis techniques similar to those of Google, Meta, and TikTok. This allows us to optimize SEO campaigns and gain qualified leads, consultations, and patients cost-effectively.

Build a Visually Appealing and User-Friendly Website Design

A website serves as the initial point of contact with potential patients. An appealing, user-friendly web design creates a strong first impression and ensures a positive user experience.

Here are key elements we consider when optimizing a website:

Simple and intuitive navigation: Good navigation means searchers can easily find what they need. Suppose users, such as potential patients, can effortlessly find what they need on your website. In that case, they will likely become your patients.
We’ll help your website become easy to navigate and accessible by implementing breadcrumb navigation, adding HTML-based links, avoiding JavaScript or frames, and effectively managing 404 and 403 errors.
High-quality and engaging visuals: Compelling images and videos attract and retain visitors.
Our complete technical audit for image and video optimization involves verifying ALT attributes (alternative text versions of images), optimizing file sizes, and refreshing sitemaps, all of which aim to improve visual experience and reduce load times.
Helpful and informative content: High-quality, relatable, and informative content is crucial to effective surgeon SEO marketing.
Your content should highlight your expertise, answer patient questions, explain surgical techniques, describe surgical procedures, and recount patient success stories.
Client testimonials and reviews: Feedback from satisfied patients builds trust and credibility. Your patients’ honest and genuine details of their positive experiences and impact on their lives make strong testimonials.
We recommend obtaining PR placements in high-authority domains, such as Huffington Post and Forbes, for an extra cost.
This approach helps dominate online information with content we control, effectively managing and safeguarding your image while overshadowing negative reviews.
Clickable calls-to-action (CTA): Easily clickable CTAs create a sense of urgency, encouraging site visitors to take action and help drive conversions.
Examples of common CTAs include “sign up,” “get started,” “subscribe,” “learn more,” “call,” “download,” and “continue.”

Get Your Hands on the Right Keywords to Rank on Google

Understanding what your prospective patients search for is vital to optimization.

We use several keyword research tools, including Google Search Console, to identify high-traffic keywords relevant to your specialty and analyze the competition.

We employ a key term-by-key-term strategy. We begin by improving one key term on Google’s first page with positive or neutral web properties, and then we proceed to the next high-value key term to enhance its search results.

Create High-Quality and Engaging Content

Targeted content can boost your website’s search engine rankings and attract more visitors.

We create compelling landing pages focused on your specific services. Our skilled writers and editors are well-versed in producing SEO-ready blogs and articles that can include topics related to your surgery practice.

Get Started With Video Content

Videos are influential in increasing engagement and building trust with potential patients. Integrating videos into your blog posts can also enhance on-page time, a critical factor for SEO ranking.

More importantly, videos “humanize” your practice so that potential patients come to know you on a more personal level. Establishing this connection with your past and current patients can foster loyalty.

Optimize Your Website for Local Search

It is important to implement local SEO for surgeons to achieve top rankings on Google, including the local map pack. Our process includes the following steps:

Incorporate local keywords: For example, if you’re a surgeon in Los Angeles, we can use keywords like “Los Angeles plastic surgeon” to boost your local search visibility.
Claim listings in online directories: We can list your website on several platforms to enhance your local search presence.
Create location-specific content: We can develop content customized to your geographic area to improve your ranking in local search results.

Acquire High-Quality Backlinks

Backlinks refer to other website links that direct users to your website. Search engines view them as an essential factor in ranking websites.

When search engines like Google observe that other reputable sites link to yours, they interpret this as an endorsement of trust and authority. This, in turn, helps improve your website’s search ranking and draw in more traffic.

We ensure you have more valuable backlinks to position your website higher in search results.

Claim Third-Party Reviews and Listings Profiles

To achieve top rankings on Google as a surgeon, it’s essential to be listed on Google Business Profile (formerly Google My Business).

We’ll ensure to claim, verify, and update your listing or create one if you don’t have one yet.

After claiming your listing, we’ll complete the verification process to make your updates visible on Google and gain access to important analytics. Once verified, we’ll complete your profile with consistent NAP (name, address, phone number) information.

Create a Practice Facebook Business Page

If you haven’t set up a Facebook business page for your practice yet, you’re falling behind. With close to 3 billion active monthly users, Facebook plays a crucial role in achieving first-page search results.

Having a business page on Facebook can help with search ranking, acquiring valuable visibility, and establishing an online presence.

New Patient Reviews Play a Key Role in Surgeon SEO

Patient reviews are a huge ranking factor for Google. To enhance your local SEO as a surgeon, focus on generating and managing patient reviews.

Google views positive reviews as social proof that other patients in your local area have had favorable experiences with your services, which can boost your practice’s search visibility and attract more potential patients.

Listed below are the dos and don’ts when responding to patients’ reviews:

DO: Respond promptly, give solutions, resolve issues privately, and ask for the review (especially a negative one) to be removed once resolved.

DON’T: Disclose private information, react angrily, blame the reviewer, or delete negative comments unless they are defamatory or inappropriate.

Some More Crucial Factors You Must Look for

Here are other important factors to consider when crafting your surgeon SEO marketing campaign:

Optimize for Voice Search

With the growing use of digital assistants such as Apple’s Siri, Amazon’s Alexa, and Google Assistant, voice search has gained significant popularity.

Website optimization for voice search can make you stand out from the competition and attract more patients.

Here are some tips to help you get started with voice search:

Consider long-tail keywords: Voice searches often use longer, more conversational phrases. For example, a patient may ask, “Who is the best surgeon for breast augmentation in Los Angeles?” Targeting these long-tail keywords can help align your content with how people use voice search.
Optimize for featured snippets: Featured snippets are the answer boxes on top of search results.
We can create content optimized for featured snippets to improve your chances of appearing in voice search results.
Ensure mobile-friendliness: Voice search on mobile devices is used by 27% of internet users worldwide. Since many voice searches are conducted on mobile phones, it’s crucial to have a mobile-friendly website that loads quickly.

Apps mainly use voice search technology for convenience and fast response, eliminating the need for typing and spelling corrections.

This leads to improved search results, increased user engagement, and higher retention rates.

Check for Technical Issues

Technical problems can hinder your website’s search engine rankings, so it’s crucial to address these issues promptly to avoid losing potential leads.

Here are some technical issues you should check:

Site Speed: Slow-loading pages can hurt user experience and lead to a high bounce rate. A high bounce rate indicates that users are immediately leaving the site after clicking the ad, which may be due to issues with the landing page or service offer.

We use Google’s PageSpeed Insights tool to assess your website’s speed and pinpoint areas for improvement.

Mobile Responsiveness: With increasing mobile device usage, having a mobile-friendly site is essential. We use Google’s Mobile-Friendly Test tool and Mobile Usability report in Google Search Console to ensure your website is optimized for mobile devices.
Broken Links: Broken links can damage your website’s credibility and negatively impact search rankings. We’ll identify and repair any broken links on your site, recommend fixes for orphan pages (pages without links), and ensure no links lead to redirecting pages.
Duplicate Content: Duplicate content can lead to search engine penalties and lower rankings. We’ll find and address any duplicate content from your website by removing or rewriting it.
We will also identify pages with thin or placeholder content and ensure no hidden text.
SSL Certificate: A secure sockets layer (SSL) certificate is crucial for protecting patient data and boosting search engine rankings.
We’ll ensure your website has a properly installed SSL certificate.

SEO for Surgeons Example

Here’s a real-life success story from one of our surgeon clients, Dr. Jordan Rihani of the Facial Plastic Surgery Institute:

We worked with Dr. Rihani to help him achieve his goal of acquiring more patients seeking facial plastic surgery in Fort Worth. Initially, his website and ads were not producing leads. So, we updated his SEO and Google Ads to enhance his practice’s online visibility.

Check out the results of our digital marketing campaigns below:

SEO Results:

Leads: Rose from 25 to 171, marking a 584% improvement.
Top 10 Google Rankings: Jumped to 607 from 73, an incredible 732% growth.
Top 3 Google Rankings: Increased from 42 to 371, showing an astounding 783% increase.

Paid Ads Results:

Leads: Improved from 4 to 41, reflecting a whopping 925% increase.
Click-through Rate (CTR): Picked up from 4.01% to 16.64%, a 314.96% surge.
Conversion Rate: Rose from 1.63% to 9.09%, representing a 456.82% improvement.

Overall, both SEO and paid ads have yielded impressive growth.

SEO has enhanced Dr. Rihani’s practice’s organic search visibility and lead generation. At the same time, paid ads have dramatically increased his leads, engagement, and conversions.

Local SEO Tools and Resources for Surgeons

Listed here are some local SEO tools we use with our exclusive data models:

Google Business Manager: This free tool manages your Google Business Profile to maintain your local online presence.
Google Keyword Planner: A free tool used for keyword research and search volume analysis at the local level. It explores root keywords and reviews suggestions from Google.
Google Search Console: A free tracking tool for your website’s search performance, providing insights into search traffic.
Ahrefs’ Rank Tracker: This tool monitors up to 10,000 keyword rankings for local organic searches.
Ahrefs Link Intersect: This feature allows us to identify websites that link to different competitors, helping us find relevant local and niche-specific citations.

Frequently Asked Questions (FAQs)

What is the average time frame for showing the results of SEO?

SEO usually takes several months to a year to yield significant results. The average time frame depends on factors such as industry competitiveness, the current condition of your website, and the specific SEO techniques used.

SEO is a long-term process, so you must be consistent and dedicated to reaching your desired results.

Is there a correlation between SEO rankings and website speed?

Yes. Website speed is crucial for SEO rankings. Search engines like Google prioritize fast-loading websites to ensure a positive user experience.

Our thorough speed optimization improves user experience and elevates your SEO performance according to Google’s standards.

Do you write content for businesses to improve their online presence and attract more clients?

Yes. Content creation is a vital part of our SEO services. We develop high-quality, relevant content to achieve your business objectives and engage your target audience effectively.

Is SEO free or paid?

While SEO can be implemented without direct costs, achieving optimal results requires substantial time and resources.

Many businesses work with SEO experts due to the complexity and time involved, which involves a financial investment and specialized tools.

Meanwhile, we offer fixed pricing for our monthly services. It is consistent, meaning the cost of acquiring new leads decreases as your rankings improve, and your website becomes more valuable.

What is the function of SEO in digital marketing?

Here are several key factors in SEO that can propel your practice to new heights:

Optimizing content with relevant keywords
Achieving a high click-through rate on web pages
Enhancing user experience
Acquiring backlinks from authoritative sites
Ensuring a fast, desktop- and mobile-friendly website
Implementing local SEO strategies
Performing technical optimizations such as speed and site structure

SEO is a long-term endeavor that demands a consistent commitment to these fundamental factors over time to achieve better search rankings and visibility.

But remember, SEO is not for everyone. SEO is an excellent tool that can give you amazing results when done right and by an expert.

Feel free to contact us at 310-879-8003 or email contact@digitalspotlight.com to explore how local SEO can significantly boost your online presence. We offer a free consultation to evaluate whether local SEO is right for you and worth your investment.

Contact us today for a no-pitch consult

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