Reputation Management for Plastic Surgeons

As an experienced professional in the plastic surgery industry, you might have thought of boosting your online presence by partnering with a digital marketing agency specializing in reputation management services.

After all, your online reputation is key for increasing patient volume and procedure bookings. With people often turning to the internet for information about a health condition or a healthcare expert, your online presence and reputation can impact your practice’s growth and profitability.

But what if you have already engaged with other agencies that promised to help with your online reputation, only to be disappointed by less-than-stellar results?

You might be providing better plastic surgery services than your contemporaries, and your industry reputation is outstanding, but it’s just not translating online—meanwhile, your competition’s online campaigns are far more popular.

If you’re frustrated with working with other agencies that haven’t delivered the results you want, why not give Digital Spotlight a try?

We will help you manage your online reputation, ensuring that searchers see you as a trustworthy specialist and industry leader, while positioning your practice as the answer to their problems.

You can count on us to produce high-quality content backed by extensive research. Our leads-focused approach utilizes the most effective and updated strategies to help you gain more leads, consultations, and procedure bookings.

Most of our clients have found us after working with three to seven agencies—but when they collaborate with us, they stay.

They value how thorough we are when we analyze all web properties associated with core keywords on the first page of Google—all to create a digital marketing strategy that delivers results.

Our detailed process gives you a clear picture of your Google reputation. We combine the insights we gather from this analysis with a substantial library of data acquired from past campaigns.

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Our method is grounded in a mathematical approach designed to find patterns in data. We’ll conduct a deep dive to determine the key terms causing online reputation damage and their associated web properties, and we will address these harmful elements as needed.

With every campaign, we leverage the knowledge we’ve gained from our previous clients to develop a solid reputation management strategy that helps you get more new leads—not just referrals—and ensures those leads convert into actual patient bookings and procedures.

Our years of expertise can help you get better-quality leads and keep costs low. By comparing real-world performance against our ever-evolving search engine optimization models, we detect even the tiniest shifts that other agencies often miss—leading to long-term search engine optimization (SEO) results.

Our reputation management tools will zero in on the key terms to prioritize for repair, considering predictive traffic, the number of negative reviews, and the keywords’ importance to your business.

We will also identify high-authority web properties that are neutral or positive to optimize. Our thorough understanding of search engine algorithms helps us know what’s popular and what’s not at any given moment.

We will control and protect the information associated with your practice by identifying the culprits hurting your online reputation, emphasizing neutral and positive online reviews and citations, and recommending public relations opportunities.

Our all-encompassing approach to reputation management applies these insights to your campaign, allowing your practice to enjoy significant growth in leads, patients, and consultations.

Rather than making grand yet vague promises, we’ll conduct research, analyses, and audits to create a blueprint for marketing success—at no cost to you and all before you sign up. We just don’t like wasting your time and money.

Ready to take control of your online reputation? Call us at 310 879 8003 today to book a pitch-free consultation.

What Is the Importance of a Plastic Surgeon’s Reputation?

Thanks to the interaction opportunities afforded by channels like Google reviews and ratings, it is no exaggeration to say that patients’ experiences are a central component of a healthcare practice’s long-term prospects.

A medical practitioner’s public perception will feed into their eventual success, as patients now prefer to do extensive research online before choosing which practice to approach for their needs.

Our expanded reputation management services will clean up all variations of target key terms affecting your practice. These efforts include improving the reputation for key terms searched in the past and those likely to be targeted in the future.

Plastic Surgeon SEO and Reputation Management

Reputation management is essential to SEO, as a medical practice with negative public perception will likely see its website struggle to attract traffic no matter how high its ranking on search engine results pages (SERPs).

Successful reputation management hinges on the information that appears on SERPs when users search for terms related to your plastic surgery practice—and this is where our services are poised to make a significant difference.

We can provide recommendations in high-authority domains like Forbes and The Huffington Post at additional cost. This strategy allows us to flood the internet with information that we control, ensuring that we manage and protect the details associated with your practice.

We will also identify neutral and positive high-authority web properties to optimize, including citations and reviews of your practice and personnel profiles on authoritative sites and social networks.

SEO and Patient Reviews

You can cultivate positive reviews by asking patients to leave feedback on your website, Google Business Profile, and social media platforms.
Each satisfied review about your practice is a net positive for your reputation. Positive feedback published on your website and social media channels like Facebook and LinkedIn can build trust by giving prospective patients a clear view of your work quality and client outcomes.

Through our reputation management services, we monitor and protect the information seen about your practice and your staff. This approach helps nullify the impact of negative, damaging reviews.

Types of Ratings Websites

Ratings for plastic surgeons and medical professionals in general are available through these kinds of review sites:

No-fee sites offer free information about the listed professionals. These sites earn revenue through advertising or a nominal fee to the listed medical practitioners.
Paywalled sites charge fees to users who seek privileged information about medical professionals, even though these sites have no relationships with the practitioners.
Insurance company websites provide their own rates to the listed professionals. These sites often also have doctor reference sections.
Government-controlled websites provide information about medical practitioners licensed in specific states.

These websites often use one of the following approaches when determining medical practitioners’ rankings or ratings:

The use of patient feedback with some websites weighing medical practitioners’ ratings based on the average of multiple patients’ numerical ratings
The use of algorithms or formulae that weigh medical practitioners based on credentials like education, experience, and training
A combination of the first two approaches which helps build a more thorough assessment of medical practitioners

Reputation Management That Fits Your Specialization

Not all medical specializations have the exact marketing requirements, but Digital Spotlight’s services are well poised to help with your practice’s reputation management needs.

Our services have helped more than 2,103 businesses, many in the medical field, achieve their marketing goals.

Reputation Management for Medical and Plastic Surgeons

Patients are increasingly dependent on online reviews to decide which healthcare providers to work with. As an industry veteran, you’ve worked hard to deliver excellent care, and your online reputation should reflect that.

Our reputation management services ensure that potential patients see the same level of expertise and satisfaction that your current patients express via reviews or word-of-mouth.

Reputation Management for Dermatologists

When patients search for dermatological care, online reviews are often the first place they check.

To grow a dermatologist’s patient base, a solid online reputation management plan must ensure that the practice is considered trustworthy and highly recommended by current and previous patients.

Reputation Management for Chiropractors

Reputation management helps ensure that positive reviews accurately represent a chiropractor’s practice.

While most patients can tolerate a few bad reviews as long as they are balanced by positive feedback, potential clients might look elsewhere if negative reviews are predominant.

Reputation Management for Dentists

Online reputation is a valuable contributor to a dentist’s success.

Reputation management ensures that what patients see online aligns with the high-quality care a dental practice provides in person.

Reputation Management for Men’s and Women’s Health Doctors

Managing online reputation is vital for men’s and women’s healthcare practices that are looking to attract new patients.

With a strong reputation management strategy, a practice can stand proud as a top-rated clinic patients trust and choose.

Reputation Management for Vascular Surgeons

Managing online reviews goes beyond monitoring feedback.

Our comprehensive reputation management solutions can help medical practitioners like vascular surgeons gather more positive reviews from satisfied patients.

This approach helps build a consistent flow of positive feedback that boosts the client’s online presence.

Don’t let your competitors steal the spotlight.
We’ll make sure your orthopedic practice stands out.

Ready to grow your practice?

In-person consultation:

Visit our office at:

2450 Colorado Avenue, Suite 100E
Santa Monica, CA 90404

Prefer a virtual consultation?

Call: (310) 879-8003

Email: contact@digitalspotlight.com

Benefits of Our Reputation Management Services

Our reputation management services will amplify positive content about your practice and, at the same time, minimize your practice’s association with the keywords that could potentially harm your standing.

More importantly, we can highlight your unique selling points by identifying the keywords most associated with positive and neutral reviews of your practice. We do the same for every other key term to further enhance your Google search results.

Guide to Plastic Surgeon Reputation Management: Step-by-Step

Digital Spotlight’s reputation management services embody a two-pronged approach that simultaneously highlights positive testimonials and addresses negative feedback.

We will create a solid reputation management plan through the following steps:

Conduct a Reputation Audit

We will perform comprehensive ongoing analyses of negative web properties related to your targeted keywords and rank them based on which properties are causing the most reputational damage to your practice.

Set Goals and Objectives

We will set goals and objectives to identify the specific terms and their associated web properties that are inflicting the greatest reputational damage and devise recommendations to help control and protect the information associated with your business while muffling damaging reviews.

Create a Reputation Management Plan

Reputation management for plastic surgeons will hinge on the technical audits that we conduct on practitioners’ sites. From this analysis, we can make recommendations to lower your risk of penalties due to thin or duplicate content, indexing issues, low page speed, and redirect checks.

The ongoing plan will also involve monthly simultaneous SEO efforts involving your various online profiles, documents, and content to increase your prospects of achieving first-page rankings.

Build Relationships Using Social Media

Part of your online reputation management is your interactions with prospects and customers.

Social media ideally suits this purpose, as you can engage potential patients with relevant and insightful content shared through these platforms.

Social media is valuable in leveraging feedback from happy patients. Commendations from them, whether past or current clients, hold significant weight in describing the quality of your services.

Social media can also help you engage with your community through question-and-answer sessions, shareable content, and success stories. These efforts allow you to pinpoint patient trends and complaints, which will help you adjust your approach and messaging as needed.

Our social media marketing strategies can help leverage your images, videos, and blogs as highly shareable content, allowing you to build relationships with patients and your community and thus drive more traffic toward your surgery practice.

Try to Retain Unhappy Patients

However, negative reviews remain a possibility despite your expertise and best efforts. In such cases, our reputation management services can prevent negative reviews on Google from drowning out positive feedback about your practice.

We conduct comprehensive monthly, ongoing, simultaneous search engine optimization to help rank your page and its positive mentions above harmful, damage-causing web properties.

This approach will give your practice time and room to contact the dissatisfied patients and resolve their concerns.

Communicate With Patients Clearly and Empathetically

Transparency and understanding should be the bedrock of your practice’s communication with its patients.

Clear and empathic communication allows you to address your patients’ concerns capably.

Feature Patient Testimonials and Reviews on Your Website

Aside from positive reviews, the website we can develop for you as part of our services can also showcase testimonials, which are longer quotes or even brief videos of patients sharing their satisfactory experiences.

Use Content to Establish Expertise and Authority

Content such as before and after photos and procedure videos are some of the strongest proofs of competence that will convince patients to trust in your practice.

As plastic surgery is almost always concerned with exterior problems, visual media can give patients a reliable view of the results you can provide. Additionally, it will help potential patients better understand your aesthetic sensibilities and skills.

However, you must get your patients’ express consent to post their photos or videos online if you want to use your successful cases as proof of your abilities as a plastic surgeon.

Create an Impressive Plastic Surgery Website

In developing your website, we will test compatibility across different platforms.

Your site will be an aesthetically pleasing showcase of your practice and optimized for high conversion rates. We’ll use lead-generating citations that are relevant locally and can boost your map presence or organic local search rankings.

Your website can also target 3 to 20 core keywords simultaneously. With our proprietary ranking technology, your website can rank high for over 150 derivatives of these keywords on the first page of Google’s search results.

Use Paid Search Ads to Get Instant Ranking

Our pay-per-click (PPC) services can provide your campaign with in-depth analysis, audits, and research, helping us identify your most valuable potential patients, research the most effective keyword options, and create high-impact ad copy that promotes your practice.

Our PPC strategy installs ads on search engine results pages, with you only paying once someone clicks on your ads. This approach helps drive targeted traffic to your site and generate quality leads.

Manage Your Google My Business (GMB) and Other Business Listings

We can set up your Google My Business profile, now renamed to Google Business Profile (GBP), and take care of registration (for unverified listings), photo uploads, and optimization for multiple first-page rankings.

These steps ensure greater Google visibility for your physical location.

As part of our services, we can provide actionable advice and training to repair your GBP reputation.

Create a Strong and Compelling “About Us” Page

The “About Us” page of your website is a core component of your reputation management efforts, and it is almost always one of the first destinations for visitors who want an idea of what your practice provides. It also features contact information like your phone number, which you can call or message via SMS (short messaging service).

Our services can help you communicate your value proposition to your patients—why your practice is the best choice for people looking for a plastic surgery procedure.

We perform data modeling, statistical analysis, and multi-variant testing to showcase your practice at its best, helping you gain more quality leads, consultations, and bookings at a lower cost than the competition.

Consider White-Label Services

A “white-label” product is manufactured by one company and then resold by other companies under various brand names.
While we are not a white-label agency—meaning, we don’t resell another agency’s services and brand them as our own—we have partners who resell our services.

There’s a tangible benefit of working with our agency without going through a middleman: once you achieve first-page rankings through our services, our ranking defense plan will promote your strengthened reputation and solidify your position relative to the competition.

Streamline Your Plastic Surgery Reviews With Digital Spotlight

While some plastic surgeons might prefer to handle their review management efforts independently, many practitioners find that working with a marketing agency like ours is the most effective way to ensure the best results.

We provide ongoing, simultaneous SEO adjustments to multiple online profiles, documents, and entries on favorable web properties to ensure that your first-page listings outstrip damaging properties like negative reviews.

Strong SEO Practices

Digital Spotlight’s best SEO practices stem from extensive expertise and state-of-the-art tools, which allow us to boost your site’s authority and reputation so that you’ll stay on Google’s good side.

Our mathematician founders can find even the most obscure patterns in a sea of data. By comparing real-world performance against the predictions made by our SEO models, we uncover even the most minute shifts that lead to long-term SEO results.

Upon identifying any such changes, which many other agencies are not sufficiently equipped to detect, we confirm if the shifts are significant enough to be deployed to your campaign—and if so, the changes are added to the various checks we perform for you every month.

Scheduled Consultations

In managing your campaign, we are committed to full transparency and clear communication.

We will schedule 30 minutes to an hour per month for campaign performance review meetings and consultations via Zoom or phone.

Web Development Support

If you don’t manage your website hosting or your current hosting environment does not support Digital Spotlight’s solutions, we can establish an account for you at one of our preferred third-party providers.

We will charge you a one-off fee for installing your site on this host (unless otherwise specified). This fee covers any statistics software, such as Google Analytics.

Ready to stand out online? Contact us today!

Get in Touch With Digital Spotlight

At Digital Spotlight, we help medical practices and healthcare businesses grow, attract more patients, and dominate their market in the US.

Our clients come to us for two powerful digital marketing strategies—paid advertising and SEO, so they can focus on running their practice while we handle the rest.

Ready to stand out online with us? Contact us at 310 879 8003 or email contact@digitalspotlight.com for a no-pressure consultation—just honest insights on your orthopedic practice’s digital potential.

Feel free to stop by and see us in our headquarters at
2450 Colorado Avenue, Suite 100E, Santa Monica, CA 90404.

Frequently Asked Questions

Is reputation management good?

Yes. Reputation management is a core component of your plastic surgery practice’s success.

Potential patients interested in your procedures might search for your name or practice via Google, and any reviews they encounter can influence their decision to engage with you.

What are the statistics on plastic surgeons getting sued?

Plastic surgeons have an approximately 15% chance per year of facing litigation. Most of those sued for malpractice were found to work in a private setting and were board-certified.

The majority of cases filed against plastic surgeons involved breast surgery and reconstruction, facial cosmetics, and abdominoplasty procedures.

Can plastic surgeons negotiate the price of a service?

When considering price negotiations, the possibilities can vary based on factors like associated costs and the practitioner’s experience.

Such conversations should be approached with realistic expectations, as a plastic surgeon’s fees tend to reflect their level of training, experience, and patient care. Any cost adjustments will largely depend on the surgeon’s policies and the procedure’s specific circumstances.

Contact us today for a no-pitch consult

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