Service Template

In a dynamic industry like plastic surgery, standing out isn’t just important—it’s a necessity. With over 7,750 plastic surgeons in the United States, home to the highest number of plastic surgeons globally, how does your practice make its mark?

If you want to be distinctive among these field practitioners, who represent around 14% of the industry worldwide, you have your work cut out for you.

Your long experience in the plastic surgery industry may have served you well. You’re probably recognized among your patients and peers for your masterful skill, fair pricing, and enduring reliability—but does your online presence reflect your expertise?

You might also be considering pay-per-click (PPC) marketing to boost your digital footprint and grow your patient leads, consultations, and procedure bookings.

Want help
with search?

But if you’re like many plastic surgeons, you might be struggling with these concerns:

Lack of time or know-how: You don’t have the expertise to launch and manage a PPC campaign—and you don’t have time to focus on it.
Lack of visibility: While you know you provide better services than your contemporaries, their online campaigns have been burying your website in lower SERP (search engine results page) placements.
Unsatisfactory results: Your practice might have already engaged with other marketing agencies that offered PPC and other digital marketing services, but you ended up severely disappointed with the less-than-optimal results they provided.
Wasted resources: Considering these troubles, you might feel that you’re only throwing your time and money away in digital marketing.

These concerns are especially urgent for you as your industry has become increasingly saturated over the last few years, and competition in your area has tightened.

Fortunately, you don’t have to tackle this challenging situation alone—Digital Spotlight can help. We have the latest tools to develop and maximize your plastic surgery marketing campaign.

We have over 15 years of experience growing our clients’ businesses using digital marketing strategies like PPC. Our team of PPC experts are equipped to handle issues involving PPC ads, with expertise covering Google Ads, Bing Ads, and social media ads.

Off-the-shelf marketing solutions are a thing of the past—and they rarely work. Unlike other digital agencies, we’ll try to understand your practice’s current situation and what it actually needs.

Your practice deserves a strategy as unique as your patients’ needs, Let’s create a plan that truly works for you.

Ready to maximize the impact of PPC marketing on your lead generation?

In-person consultation:

Visit our office at:

2450 Colorado Avenue, Suite 100E
Santa Monica, CA 90404

Prefer a virtual consultation?

Call: (310) 879-8003

Email: contact@digitalspotlight.com

Your Plastic Surgery Website and PPC

Around 77% of potential patients search for medical professionals online when narrowing down their options for their subsequent procedures.

What does this mean for you? The popularity of online research for surgeons highlights the central role online presence plays in your practice’s success.

To help you boost your practice’s online footprint, our PPC services will place ads on search engine results from pages or other websites, with you paying only when someone clicks on one of your ads.

This approach can prove cost-effective in driving targeted traffic to your site and generating leads.

Our PPC strategy involves extensive research, analysis, and audits so that we can identify your most valuable potential patients, research effective keyword options for the plastic and cosmetic surgery space, and write high-value ad copy for your medical practice.

Using Google Ads Effectively to Promote Your Plastic Surgery Clinic

Google Ads are a powerful method of capturing the attention of users, including would-be patients. The search engine giant is still the most popular, with a 91.47% market share as of February 2024.

Interested in helping your plastic surgery practice benefit from this channel? You’ve come to the right place—Digital Spotlight is well-equipped to use Google to your advantage.

Our PPC agency can maximize Google Ads to grow your business using the same language Google engineers use.

Our status as a Google Premier Partner means that our staff has a direct line to Google’s top support professionals, who are ready to prioritize your account and fix any issues as they arise.

We also have priority access to the latest updates on essential features, giving you a competitive advantage over other plastic surgeons in the industry.

Through our extensive statistical analyses, continuous stress testing, and ever-evolving PPC strategies, you can get maximum returns on investment (ROI) for minimum investment.

Our mathematically grounded process will help us pinpoint the correct approach, budget, and structure to help your search campaigns achieve your goals.

Benefits of Pay-per-Click Management

Our PPC approach is geared toward overseeing and managing your spending on this ad type. This streamlined set-up helps maximize your ad dollars as these resources will be focused on getting only the leads that matter to your practice.

Your plastic surgery clinic can get the most value for its investment in PPC, as you’ll have to pay only for the traffic your ads generate.

Digital Spotlight has a strong track record of effective PPC ad spend. On average, our agency has reduced our clients’ cost per sale by 23%. We’ve also helped clients slash their ad campaign costs by over 30%.

To achieve your desired results, we’ll build on data refined over two decades of implementing successful marketing campaigns for over 2,100 clients.

Our leads-focused system will ensure that the PPC campaign we create for you can help your practice engage current, potential, and lapsed patients.

Our marketing efforts have been so effective that many of our clients, who have worked with three to seven agencies before they partnered with us, stay for the long haul because of the results we deliver.

Our services work where it really counts: We’ve boosted our clients’ sales by around 83%, with the most extraordinary cases seeing their transaction volumes grow fourfold.

Types of Plastic Surgery PPC Ads

PPC advertising comes in multiple formats, and the type you use can significantly impact your conversion rates. Depending on your unique business situation, some approaches might be more effective than others at attracting your most desired patient groups.

Here are the most common types of PPC ads:

Classic Google Search ads:

Ads that appear on Google’s SERPs for the keywords that matter most to your business can help significantly boost your conversion rates while lowering your acquisition costs.

Display ads:

Comprising over 2 million apps, videos, and websites, the Google Display Network (GDN) is the largest advertising network in the world.

GDN can help define your target audience based on age, gender, interests, location, and purchase intention—so you can create the right sales messages to catch their attention.

Email ads:

Our email marketing approach allows you to reconnect with your past patients and keep them engaged.

Through channels like Gmail Sponsored Promotions (GSP), you can interact with existing and new patients, raise brand awareness, and promote your latest offerings.

Google Remarketing:

This retargeting approach allows websites to show ads to repeat visitors. This can help us reengage users who have previously interacted with your content, all at a very low investment level.

Google Shopping:

This specialized component of Google can help users find the most relevant products and services from local online retailers and businesses, including practices like yours.

You can leverage our technical expertise to maximize this channel and boost your revenue flow.

Local Service Ads:

Google’s Local Service Ads (LSA) allow you to advertise your offerings to prospective patients in your area. Among LSA’s unique features are Google Guaranteed badges, which can be included with your ad material once you pass a Google screening.

Social media marketing:

This approach involves displaying your paid ads on Facebook, Instagram, and X (previously called Twitter). This can be a compelling PPC strategy as billions of users, and thus potential leads, use social media platforms.

Video ads:

This approach has a massive reach as many users prefer to get information in video form. We offer the following YouTube ad formats:

- Bumper: These unskippable short-form videos usually last six seconds or less.
- Discovery: These videos are available on YouTube and are targeted to the platform’s users.
- In-stream: These clips appear before, during, or after a video, and they can be skipped after a set duration (usually five seconds).
- Non-skippable: These videos allow you to showcase your entire message uninterrupted for up to five seconds.

What to Expect From Our Paid Search Services

As a Google Premier Partner, we provide a significant advantage because we’re among the first to hear about new features.

Because we’ve mastered Meta advertising, you can benefit from the skills and know-how of a team dedicated to optimizing your ad dollars and delivering better-quality leads via Facebook and Instagram.

Together with our comprehensive experience, knowledge, and data from successful campaigns, here are several reasons why we are the best choice for creating and managing your plastic surgery PPC advertising:

HIPAA-Compliant Remarketing

One of the most important provisions of the Health Insurance Portability and Accountability Act of 1996 (HIPAA) concerns the use of before and after photos in marketing materials like PPC ads.

According to HIPAA, plastic surgeons like yourself can use such images as proof of competence only when the patient provides their explicit authorization.

Thus, while images are valuable in convincing potential patients that you possess their desired aesthetic sensibilities and skills, such images should be included in your ads only when your patients consent to have their photos published online.

Post-click Optimization

As part of our PPC services, we’ll optimize your web design for conversions after potential patients click on your paid ads.

We’ll focus on optimizing your landing page as this part of your site plays a crucial role in your visitors’ user experience.

We’ll ensure that your offer appears compelling to your visitors and that your message is conveyed to the most appropriate audiences in the correct parts of your site.

We test these variables in multiple combinations (A/B testing) to find the most effective version at the lowest acquisition cost.

Tracking and Performance Analysis

Our tracking lets us understand when your most desired audiences will likely see and act on your ads. We’ll continuously analyze how your PPC campaign metrics are performing, and the insights from these will help us align your ads with potential patients’ peak internet usage times.

To keep you in the loop, we’ll also provide easy-to-understand monthly reports and analyses through the customizable Looker Studio platform. Primary quality score indicators include the following:

Impressions: The number of users who see your ads
Clicks: The number of clicks or interactions your ads receive
Average cost-per-click (CPC): The average amount you paid per click
Click-through rate (CTR): The rate at which internet users interact with your ads
Cost: The total spending on the campaign
Conversions: The number of users who perform your desired action. In your practice’s case, this could be a consultation or procedure booking.
Cost-per-conversion: The average amount you spend per conversion
Conversion rate: The rate at which users convert (spend on your products or services) after interacting with your ads

Plastic Surgery PPC Services

Our high-quality PPC services are grounded on thorough analyses and up-to-date knowledge. Our approach includes the following:

Keyword Research and Strategy

Our in-depth keyword research ensures that your campaign uses the best search terms to help you achieve your objectives.

We’ll conduct a thorough analysis to identify which negative keywords need to be prioritized for repair, considering predictive traffic, the volume of negative feedback, and the keyword’s importance to your plastic surgery practice.

Upon request, we can also perform a keyword competitor analysis that can help your ad campaign edge competitors out of their ranked keywords—for instance, “rhinoplasty,” “birthmark removal,” “facelift,” or “breast augmentation.”

We deeply understand how keywords operate and how to avoid critical mistakes like keyword stuffing, a spam tactic involving irrelevant keywords, or different key terms with similar wording.

We avoid this problem altogether by not limiting the number of keywords that can be optimized over time. Further optimization does not add any cost to your monthly fee.

Audience Targeting

Our approach can identify your most valuable potential patients. Our PPC ads can precisely target your desired audiences based on interests, keywords, locations, and device types.

eCommerce PPC

Our services can maximize Google Shopping’s impact on eCommerce businesses.

A driving reason for this is that, among Google’s advertising sub-arms, Google Shopping is considered exceptionally well suited for businesses with eCommerce components. So, if your practice also comes with an online store for your products, our PPC services can help you with this.

Content Writing

Our approach to PPC services, including our ad writing and content marketing process, focuses on learning about your current problems and what can be done to address them.

We’ll investigate your most persistent roadblocks and identify the results that would most benefit your practice.

We’ll also ensure that the human-written copy we create for you is specifically tailored to your situation, using the keywords most important to your practice and your patients.

Solving Key Challenges for Healthcare

Here are some of the challenges that effective plastic surgery PPC campaigns can address:

“Our website isn’t driving enough traffic.”

PPC marketing maximizes resources like the Google Search Network, Bing Ads networks, and their associated search partners. This approach significantly boosts your reach so that your ads hit a broader audience, driving more visitors to your website and then to your practice.

“We’re opening a new location.”

PPC can help you even if your plastic surgery practice operates across several cities or regions. Our PPC management service ensures your campaigns align with your target demographics in each location.

“We have high patient turnover.”

By asking about your current problems and the results that would make a difference to you, we’ll gain the insights we need to highlight your best qualities as a medical practitioner. This method ensures you enjoy a robust reputation and convince more patients to stay with your practice.

Why Choose Digital Spotlight As Your Plastic Surgery PPC Company

With our focus on extensive research and well-developed expertise, Digital Spotlight can provide the PPC solution that best addresses the needs of your plastic surgery practice.

We’ve successfully worked in the digital advertising industry for over 15 years, having an incredible client retention rate of 95.67%.

We don’t content ourselves in providing guarantees. Instead, we focus on delivering results.

Many of our clients have enjoyed the fruits of our labor, and you can also find great success when you work with us to create and manage your PPC campaign.

FAQs

What is PPC for plastic surgery?

PPC places your plastic surgery practice’s ads on platforms like SERPs or social media sites, with you paying once someone clicks on one of these ads.

This feature makes this online marketing approach a particularly cost-effective solution for building public awareness of your practice and services.

Why does PPC matter?

Aside from bringing the best value to your advertising budget, PPC can quickly establish your plastic surgery practice as an authoritative and trustworthy service provider highly relevant to your patients’ needs.

SEO or PPC for plastic surgeon advertising: Which should you choose?

SEO (search engine optimization) can boost your organic or free traffic to improve your rankings when done right. By design, it will take time before SEO’s effects are felt on your website—Google estimates that results usually become apparent only after 4 to 12 months.

Meanwhile, PPC can immediately generate qualified leads by driving targeted traffic to your website. It’s also cost-effective because you only pay Google when visitors click on your ad.

Because SEO and PPC fulfill very different needs, you’ll need technical specialists like us at Digital Spotlight to help you understand what approach will work best for you.

Call (+1) 310 879 8003 or email contact@digitalspotlight.com to book your pitch-free consultation with us today.

Contact us today for a no-pitch consult

Contact Form