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According to market research in the United States, there is a surge in demand for plastic surgery. The report reveals that the aging population and the growing acceptance of plastic surgery are the primary reasons for this demand.
Moreover, advancements in technology have made these procedures safer and more affordable.
Now, what do these facts mean for your practice? An ample opportunity for your plastic surgery business to grow and attract more potential patients.
Perhaps you’ve been disappointed by previous marketing specialists, or you might have wasted money on failed digital marketing campaigns. You may also lack non-referral patients. Still, you shouldn’t lose hope.
So, what’s the next step for your practice? Consider partnering with a plastic surgery marketing specialist like us.
Our expert team is ready to help utilize strategies customized to your plastic surgery practice so you can increase patient inquiries, consultations, and procedure bookings.
We can also develop your online reputation to help distinguish your practice from the competition. We have a comprehensive marketing strategy for widening your reach and online presence and increasing the number of your patients.
Our skilled digital marketing team has over 15 years of experience helping clients, including surgeons like you, achieve their business goals.
Our proven data-driven strategies have helped over 1,800 clients grow their businesses. Using various approaches and tools, such as SEO (search engine optimization), Google Ads, and social media ads, we can deliver an excellent return on investment (ROI) without lock-in contracts.
Join our satisfied clients in the healthcare industry who have benefited from our digital marketing expertise. Call 310 879 8003 or email contact@digitalspotlight.com to schedule a free consultation with our digital marketing specialists. When you work with us, there are no obligations, only expert advice.
Don’t let your competitors steal the spotlight.
We’ll make sure your orthopedic practice stands out.
Ready to grow your practice?
In-person consultation:
Visit our office at:
Is Your Plastic Surgery Marketing Up to Speed?
For your practice to stay relevant and above the competition, you must keep up with the latest trends in plastic surgery marketing.
Consider partnering with a professional plastic surgery digital marketing company like ours. We’ve managed several marketing campaigns for various businesses in the healthcare industry.
Moreover, our marketing specialists are dedicated to giving tailored healthcare marketing campaigns for plastic surgeons. We’ll audit your website and campaigns, identify technical issues, and provide recommendations where necessary to ensure your plastic surgery marketing campaigns are running optimally.
The Challenges of Marketing for Plastic Surgeons
Let’s be real. Several factors make marketing a plastic surgeon’s practice quite challenging.
For example, the market is oversaturated, particularly in the US, which is among the countries with the largest number of plastic surgeons worldwide.
So, it can be tough to differentiate oneself from other competitors.
Also, the plastic surgery industry is heavily regulated. There are advertising guidelines to ensure all messages are accurate and the patients are safe.
But worry not. We’re marketing professionals. Despite the saturated market, we can help you stand out with innovative branding and targeted strategies to attract your ideal patients.
Our team is experienced in dealing with regulated industries, including a wide range of healthcare businesses. We also know how to work within strict advertising guidelines to create compelling, compliant content that drives results.
With our support, you can overcome these hurdles and set your practice for success.
Why Do Plastic Surgeons Need Marketing?
The plastic surgery industry has embraced digital marketing strategies. Many plastic surgeons see the value of online platforms for their clinic branding, practice marketing, and patient education.
If you want to be competitive, you need solid marketing for your plastic surgery practice.
Did you know that about 70% of patients rely on the internet for information about plastic surgeons and surgical procedures? The number of patients using the internet for this purpose is also increasing.
So, it’s time to stay ahead of the curve by engaging patients through online marketing, including social media, website optimization, pay-per-click (PPC), and SEO.
What Is Plastic Surgery Marketing?
Let’s dive into what plastic surgery marketing is all about.
Plastic surgery marketing uses strategies and tools to increase qualified leads, patient consultations, and procedure bookings.
The ultimate objective is to boost online visibility for plastic surgery services, drive sales, and increase return on investment (ROI).
Let’s find out more:
Benefits of Hiring a Plastic Surgery Marketing Agency
When you work with us, you can enjoy various advantages.
First, we offer a personalized marketing strategy tailored to your practice’s specific situation and needs.
Second, we can save you time, energy, and money by managing your digital marketing efforts so you can instead concentrate on giving exceptional patient care.
Lastly, we can provide you with significant and measurable results and the resources needed to make critical business decisions while ensuring you can monitor our marketing efforts through a comprehensive monthly report.
Help Plastic Surgery Patients Receive the Care They Deserve
Patients are always the top priority.
Here are some pointers on how new patients can discover your practice so they can get the quality care they deserve.
Discover and Engage New Patients for Your Plastic Surgery Practices
Despite the competitive plastic surgery industry, our math-based process can draw prospective patients to your website.
Remember that patients who seek ways to enhance their appearance may consider surgical and nonsurgical procedures. Through developing an optimized website, we can introduce and educate them about your practice.
We’ve transformed our clients’ robust online presence with compelling multi-channel marketing strategies so potential patients discover their clinic and services.
Plastic Surgery Lead Generation Services
Digital marketing has emerged as a powerful method for connecting with potential local patients searching for specific procedures or treatments at your surgery practice.
Each plastic surgery practice deserves a customized digital marketing strategy to succeed online.
Our digital marketing efforts for plastic surgeons involve leveraging multiple platforms to target the ideal patients using tailored messaging in the right locations.
We use various approaches, like SEO. This organic strategy can help boost your rank on search engine results pages (SERPs). We also offer other solutions for driving patient leads, such as social media marketing, PPC Ads, and Google Ads.
Using one or a mix of strategies, we’ll ensure your website design is user-friendly so patients can find your practice more easily.
Plastic Surgery Digital Marketing Success From Every Angle
Get to know the marketing services and tools we use to promote your plastic surgery practice online.
PPC Advertising
We use pay-per-click (PPC) ads to drive more potential patients to your practice’s website and convert them into new patients while maximizing your ad spend. We design each PPC campaign to target patients seeking your plastic surgery services.
SEO
We implement SEO on your plastic surgery website. SEO helps your website to rank high so potential patients can find you. We aim to generate more visitors to your website and convert them into new patients.
Facebook Ads
Facebook is a popular social platform with billions of users worldwide. Such a huge market provides excellent opportunities to promote your practice.
Through Facebook Ads, we can target the people interested in the plastic surgery procedures you provide.
To identify your target audience using this social media marketing strategy, we research demographics, such as age, gender, location, and income, to ensure qualified leads and high conversion rates.
CRO
Conversion rate optimization (CRO) can help with the problem of having many website visitors but low inquiries and appointments.
We’ll optimize your landing page, ensure the offer appeals to the target patients, and conduct A/B testing to select the best version.
This way, we can improve your lead quality and maximize your existing traffic.
Analytics
We send you monthly reports to monitor performance and share the results of our marketing efforts for your practice.
We use tools like Google Analytics or Google Ads to track your website’s data, conversion rates, and user behavior. This information is important for determining which campaigns deliver valuable results and which pages require optimization.
We believe in utmost transparency, so you will receive complete data on your practice’s website’s marketing performance.
Plastic Surgery Marketing – Stats You Should Know
We’ve collected informative statistics you should know for your plastic surgery marketing.
Your Plastic Surgery Website Must Load Fast
83% of internet users in 2024 expect websites to load within three seconds.
We use the PageSpeed tool to evaluate the speed of your website, both on desktop and mobile versions. Our goal is to reach a score of 90 or higher.
Plastic Surgeons Must Invest Time in SEO
SEO drives over 1,000% more traffic than organic social media, so this approach is essential if you want to promote your practice.
Our SEO efforts have raised clients’ Google’s organic rankings, resulting in an extra $130 million in annual revenue.
Content Marketing Is a Must
63% of content marketers stated that content marketing has helped them build customer loyalty.
Leave your content marketing with us. We can create relevant, educational, and interesting blogs, articles, and other content that aim to connect with your target patients.
Invite Your Clients and Potential Clients to Join an Email List
Data from 2024 states that email marketing provides an average ROI of $42 for each $1 spent.
You can maximize this ROI if clients and prospective patients are on your email list.
Our email marketing service involves sending customized messages to your existing and future patients who signed up to receive updates from your clinic. We’ll share valuable content, special deals, and other incentives from your service to motivate prospective patients to book an appointment.
Social Media Marketing Is an Important Investment for a Plastic Surgeon
Plastic surgeons shouldn’t sleep on Facebook. After all, the platform receives 53% of all visits to social media platforms in the US.
Partner with us. We understand the language of Meta engineers, making us an asset for you. While Meta’s advertising platforms, Facebook and Instagram, constantly change, we excel at adapting swiftly.
Landing Pages Help Convert Clients
Businesses with over 30 strategically developed landing pages generated seven times more leads than those with less than 10 landing pages.
We can perform a website quality audit to assess the key elements we’ve applied to your website. This review will give us an idea of what’s working well and what needs improvement to develop a more comprehensive strategy.
Underused Tips for Plastic Surgery Marketing
There’s no quick fix for generating more patients for your practice. But we’re here to assist you in converting ad clicks into leads and site views into consultations and bookings.
Here are four practical ways to achieve this:
Have Clients Promote Your Practice
When searching for plastic surgery or the right surgeon, checking out patient reviews is common nowadays. Several patient reviews are available online, and seeing successful results can be very convincing.
So, having your patients leave feedback and reviews on your website can be advantageous in building trust with potential patients considering plastic surgery.
Besides, we can engage with target patients on social media or encourage them to subscribe to email newsletters to promote your practice.
When we prioritize the promotion of positive patient experiences, you should anticipate a rise in patient retention rates and the number of new patients.
Target High-Value Clients
It’s essential to know who your target patients are. Plastic surgery patients likely have disposable income prepared to be spent on long-desired body enhancements.
We can customize your marketing strategy based on the services you provide and promote them to your target patients.
Use Appealing Visual Content
Images are among the most influential visual content. They are memorable, so it’s easy to recall your brand. They communicate messages quickly, capturing attention better than words alone.
Images also help keep readers interested and engaged on your page longer. Plus, catchy images can impact purchasing decisions, helping to drive sales.
Ease Common Consumer Fears
First-time patients may feel nervous about undergoing plastic surgery. However, we can use marketing to address and alleviate their fears and concerns by communicating messages that aim to build trust before they even enter your clinic.
Offer Free Photoshop Consultation
You can set your practice apart from the competition through free Photoshop consultations and guide patients to choose you for their plastic surgery.
Photoshop refers to altering a digital image using the Adobe Photoshop software or other editing tools.
With modern imaging technology like Photoshop, the gap between what patients want and what medical professionals know is achievable can be bridged. These consultations can manage patient expectations and give them a preview of the potential outcomes of their procedures.
Still, such services must be offered with caution and in accordance with ethical marketing practices in healthcare.
Have a High-Converting Website
Your website is a powerful tool for spreading the word about your services and establishing trust with prospective patients.
We focus on creating a high-converting website for your practice to showcase your services, ensuring that your website has optimized pages, fast loading speeds, and is mobile-friendly.
Ask for Emails
Email marketing is vital for communicating directly with potential patients. And you shouldn’t miss out on this. Why?
When site visitors sign up for a newsletter for updates or use an email form to ask questions or leave comments, we can successfully craft personalized responses and nurture leads.
Have a Strong Call to Action
An impactful call-to-action (CTA) is necessary to prompt site visitors to do what you want them to do.
We can develop compelling messages that convey a feeling of urgency to motivate your patients to interact with your practice by booking a procedure or submitting a contact form.
Write Helpful Blog Posts for Strong SEO
When you partner with us, we can create high-quality, SEO-optimized blog posts for your practice. Blogs can educate your patients and improve your online reputation.
We strategically utilize branded and nonbranded keywords to increase visibility and rank your content at the top of search results.
Build Native Paid Media Campaigns
Paid ads strategies can make your practice stand out in a busy digital landscape. Our paid advertising consists of placing ads on Google and other online platforms to grab the attention of prospective patients who may not find you through organic marketing.
We don’t just do common ads. Instead, we display more reliable and relevant ads, emphasizing your commitment to delivering valuable content to your patients.
Ads Should Feel Like a Real Post, Not an Ad
Remember that crafting concise, impactful, and relatable ad content grabs the attention of your target patients and encourages them to want to learn more.
We are mindful not to overdo any of our marketing tactics. If we push too hard, potential clients may simply ignore the ad.
Keep Your Retargeting Ads Fresh
Always keep things fresh. It’s a good practice to update retargeting ads. Retargeting is about reaching out to patients who have already shown interest and have interacted with your business.
We perform a campaign update and ensure that the ads match your practice and reflect current trends.
Be Consistent With Your Branding
Consistency is key. We apply this saying when it comes to your plastic surgery marketing campaigns. We start by understanding your brand and answer the following questions:
1. What Is Your Mission Statement?
What do you offer, and where do you see your brand going?
2. Who Is Your Target Audience?
What have you learned when identifying your patients?
3. What Type of Personality Does Your Brand Have?
How do you describe your brand in three to five adjectives?
4. What Colors And Fonts Will You Use?
Which one will you choose: bold or classic?
5. What Is Your Logo?
How will your logo distinguish your practice so target patients recognize it when they see it online?
Social Media and Plastic Surgery–The Do’s and Don’ts
Social media is an influential channel in today’s world. Harnessing its capabilities can strengthen your plastic surgery marketing efforts.
We’ll go over the dos and don’ts of using social media marketing to promote your practice.
Do Engage With Your Audience
Being active on social media is a must to maintain a solid following on your social media accounts.
It’s all about engagement with your followers and regularly posting valuable and relevant content.
Responding to comments to interact with your patients can also help with brand engagement.
Do Use High-Quality Visuals
Good visuals are key to a successful marketing campaign. We’ve got to show, not just tell.
We’ll use high-quality images and videos to grab the interest of prospective patients and keep them on your website.
Don’t Share Sensitive Information
We err on the side of caution when posting on your social media accounts. We always consider privacy and consent.
We refrain from sharing any confidential details of your patients, including before-and-after photos or videos, without the patient’s permission.
Don’t Be Pushy
We focus on delivering value and establishing genuine relationships with potential patients without being pushy in our marketing efforts.
We approach patients with care since they consider plastic surgery as a big and personal choice.
Selecting the Right Plastic Surgery Marketing Agency for Your Practice
How do you know if a plastic surgery marketing services provider is the best for you?
Here are four factors to guide you when deciding:
- Experience
We’re a reputable online marketing agency with a proven history in plastic surgery marketing.We boast an in-depth understanding of Google, Meta, and TikTok algorithms. Our data-backed digital marketing methods can take your practice to the next level. - Reputation
Our digital marketing agency is top-notch when it comes to credibility and trustworthiness. You can prove that with the positive feedback and reviews we’ve gotten from our clients.We’re proud of our success stories and client testimonials, which prove how we’ve helped various clients achieve their goals. - Services
We offer effective marketing services required to achieve your desired results. Our services include SEO, Google Ads management, and Facebook and Instagram Ads management. - Pricing
We offer fixed monthly pricing with no hidden fees. This way, you can maximize your budget while benefiting from our services.
The Power of Search and an Effective SEO Campaign
Search serves a crucial part in every marketing campaign. After all, when potential patients go online to look for plastic surgery procedures, they use Google and other search engines.
With our top-notch SEO campaigns, we can help skyrocket your search results ranking, attracting more visitors to your website.
How do we do that?
- We’ll optimize your website for relevant keywords.
- We’ll create high-quality, compelling content that resonates with your patients.
Why Do Leading Plastic and Cosmetic Surgery Practices Across the Nation Rely on Digital Spotlight?
Jumpstart your practice with our reliable and advanced marketing services. Our comprehensive packages are designed for easy onboarding so plastic and cosmetic surgeons can focus on what they do best—patient care.
Here’s what you can expect: expanded online reach, a targeted audience (the right patients), and increased appointment booking.
Attract
We design marketing tactics such as SEO, paid ads, and social media management customized to your practice to increase qualified leads and attract patients in your local area.
Convert
Our services are designed to convert prospective patients into booked consultations and appointments. We also keep in touch with those who don’t convert to ensure they eventually decide to book a procedure.
Retain
We understand the value of existing and previous patients. We can help you stay engaged and establish strong, long-term relationships with your patients.
Why Work With Us?
There’s one reason to collaborate with us: results.
The best part of working with us? We bring exceptional results based on your unique situation.
We’re Professional in the Plastic And Cosmetic Surgery Field
Trust. That’s what we’ve earned from several medical practitioners in the plastic surgery industry.
The results of our services speak volumes. We’ve compiled a long list of case studies and client testimonials. Check out what we can do for your reconstructive or cosmetic surgery practice:
Your Growth Is Our Goal
We have proven math-based strategies to make your business soar to new heights. Find out the incredible results we’ve achieved for one of our clients.
Here’s an example from Dr. Jordan Rihani of the Facial Plastic Surgery Institute:
He aimed to attract more patients who wanted facial plastic surgeries in Fort Worth. Still, his website and ads failed to generate patient leads.
We revamped his website’s SEO and Google Ads to boost its online presence.
We’re Performance Marketing Experts
We strive to deliver exceptional results. We never settle and always aim to give you our best service yet.
We’re a Patient-Generating Machine
We’ve improved the number of patients that our clients desire. How? By using SEO, Google Ads, Facebook, Instagram, and TikTok ads.
Ready to Ignite Your Growth?
Elevate your brand visibility, draw new patient leads, and increase referrals.
Let’s work together, and we’ll lead you to success.
Get in Touch With Digital Spotlight
At Digital Spotlight, we help medical practices and healthcare businesses grow, attract more patients, and dominate their market in the US.
Our clients come to us for two powerful digital marketing strategies—paid advertising and SEO, so they can focus on running their practice while we handle the rest.
Ready to stand out online with us? Contact us at 310 879 8003 or email contact@digitalspotlight.com for a no-pressure consultation—just honest insights on your orthopedic practice’s digital potential.
Feel free to stop by and see us in our headquarters at
2450 Colorado Avenue, Suite 100E, Santa Monica, CA 90404.
Can you market my plastic surgery practice without a new website?
Yes. A new website is optional because we can work with your existing website. We can help optimize your website, ensuring it has solid SEO foundations.
A fast-loading, user-friendly, and mobile-responsive web design highlights a strong message of trust to potential patients interested in your full-service plastic surgery practice.
But suppose you don’t have a website at all. In that case, it’s also acceptable since we can utilize a Google Business Profile for local listings. However, we highly recommend creating a website as it is beneficial in increasing your online presence and making your practice reputable.
Contact UsHow long will it take to see the fruits of your marketing efforts?
Digital marketing won’t give you overnight success. Why do we say so? Because it involves a comprehensive, multi-faceted strategy. For instance, SEO usually takes several months to a year to yield results. Remember, you’re in a highly competitive industry.
We’ll ensure we implement the appropriate tactics like reputation management, link-building, and content creation—whatever your plastic surgery practice needs.
Contact UsAre you going to handle all of my marketing needs?
Yes. We’re an online marketing agency offering various services, like SEO, Google Ads Management, and Instagram and Facebook Ads Management.
How can you safeguard against skyrocketing CPAs in the highly competitive cosmetic surgery industry?
Cost per acquisition (CPA) is a popular pricing model in online advertising. With this model, clients pay for every successful acquisition generated by their ad campaigns, such as those from form submissions or sales.
We’ve got the skills to supercharge your marketing campaigns and guide you to stay ahead of the competition.
What’s the key to cost-effective conversions? Our marketing managers will research, analyze, and audit your needs.
We’ll utilize digital marketing solutions like keyword research, optimized ad copy, and enhanced landing pages to ensure lower cost per acquisition and top-notch results.
Contact UsCould you help promote my cosmetic surgery practice, emphasizing surgical and nonsurgical treatments like Botox and injectables?
Yes. We can focus on specific procedures you want to promote to attract more patients.
We’ll start by marketing your surgical and nonsurgical procedures, such as Botox and injectables. Then, we’ll advertise your clinic’s general offerings.
As your growth partner, we ensure our marketing strategies support your top business goals.
Contact UsWhat results can I expect from a plastic surgery marketing agency?
We’ve mastered producing significant results for clients in the healthcare industry. We maximize various marketing channels to drive a steady stream of new patients to your medical clinic. We’ll match our math-based approach to fit your unique business needs.
What plastic surgery marketing approach makes the most money?
Putting together a marketing strategy involves using various methods to promote a plastic surgery practice. One of the go-to marketing strategies, an SEO campaign, can boost patient acquisition and increase profitability.
SEO can help your practice rank high on search engines so potential patients can find you organically when searching for relevant topics. This results in more qualified leads and higher ROI.
Other strategies that can also make money include content marketing, social media marketing, and PPC ads. In general, the results depend on your practice’s unique needs and goals. Combining these strategies can also help bring the results your practice desires.
Contact UsWho’s the target audience for plastic surgery marketing?
We know that reaching suitable patients is crucial to successful marketing campaigns.
One way to do this is to identify your target patients. We’ll group your target market based on their demographics and behaviors.
Contact Us
Stay ahead of the pack
Subscribe to our newsletter to keep up-to-date with the latest tips and insights to help your online business excel.