Plastic Surgery Marketing Package

You’re a board-certified plastic surgeon with exceptional skills and a deep commitment to helping patients regain their bodies’ form and function after accidents, illnesses, or congenital disorders.

Yet, despite your life-changing skills and expertise, outstanding qualifications, and competitive offerings, your plastic surgery practice may still not be attracting a steady stream of new non-referral patients.

It can be frustrating to see less experienced competitors outperforming you because of their strong online presence.

In today’s digital age, prospective patients extensively research online before choosing a plastic surgeon. If your digital presence is weak, these potential clients won’t discover you, potentially missing out on your exceptional reconstructive expertise.

You may have dabbled with online advertising before and tested various service packages. However, the results may have been disappointing.

This could be why you might hesitate to collaborate with another digital marketing agency. We understand.

After all, you might be weary of empty promises, one-size-fits-all marketing solutions, and flushing your hard-earned money down the drain.

But all is not lost.

Your plastic surgery practice deserves a results-driven digital marketing package that can generate more quality leads, consultations, and procedure bookings.

Want help
with search?

We’re confident we can provide that.

Working with us means you have access to mathematicians who:

Leverage advanced statistical analysis, data modeling, and multivariant testing to craft a targeted, evidence-based, data-driven marketing approach
Take the time to research, analyze, and audit to tailor online marketing strategies around your unique practice, budget, and goals
Are upfront and will only work with clients who can benefit from our plastic surgery marketing packages and get unbeatable returns

The best part about choosing us as your digital marketing partner is that we’ll give you the blueprint for your custom advertising package for free, without obligation. This actionable plan is so clear that you can execute it with another agency.

Are you ready to experience the Digital Spotlight difference and get more quality leads, filling out your consultation and procedure appointment lists? Schedule a free consultation today.

Call 310 879 8003, email contact@digitalspotlight.com, or visit 2450 Colorado Avenue, Suite 100E, Santa Monica, CA 90404.

What Is Plastic Surgery Marketing?

Let’s face it. Digital marketing for plastic surgery is complex. There’s much to learn and consider, from the various channels to the seemingly countless strategies you can leverage in your campaigns.

Unfortunately, not everyone has the time and resources to unravel all of digital marketing’s secrets, especially not on top of attending to patients. It’s likely why you’re here, seeking help.

Fortunately, you’ve come to the right place. We pride ourselves on our ability to simplify elaborate digital advertising concepts, empowering you to take control of your online destiny.

So, what is plastic surgery marketing? In plain English, it’s about crafting an online presence that attracts the right patients—those seeking you out for their reconstructive surgery needs.

Think of it as a virtual bridge that allows you to connect with your ideal patients, educate them about the procedures you offer, showcase your success stories, and, ultimately, convert them into loyal clients.

Don’t let your competitors steal the spotlight.
We’ll make sure your orthopedic practice stands out.

Ready to grow your practice?

In-person consultation:

Visit our office at:

2450 Colorado Avenue, Suite 100E
Santa Monica, CA 90404

Prefer a virtual consultation?

Call: (310) 879-8003

Email: contact@digitalspotlight.com

Effective Digital Marketing Packages

We can’t stress enough that today’s patients look for their surgeons online. A digital marketing strategy can help you reach these tech-savvy patients. However, that’s not a guarantee.

In fact, before partnering with us, our plastic surgeon clients will have wasted money on three to seven agencies that offered them online marketing services they didn’t need.

The reason? Some online marketing packages are more effective at reaching potential patients than others, which begs the question, “How effective are Digital Spotlight’s service packages?”

Let’s find out.

Social Media Marketing

Did you know that Americans aged 16 to 64 spend around 2 hours and 18 minutes on social media daily? We do, which is why our digital marketing services include social media marketing.

Social media has always been a fantastic channel for sharing funny videos and life updates. However, it’s also become a goldmine for plastic surgeons to connect with people and build trust in their practice.

Our SMM service packages leverage organic posting and paid social media ads on popular social sites, including Facebook, X (formerly Twitter), and TikTok, to:

Expand your plastic surgery practice’s reach
Drive prospective patients toward your procedures
Engage and build valuable connections with your audience

Instagram and Facebook Marketing for Plastic Surgeons

Meta (Instagram and Facebook) boasts a user base of around 5.4 billion. That’s a lot of potential patients for your plastic surgery practice—if you know how to market your brand and offerings to them.

Fortunately, we do. After all, we think and speak like Meta’s engineers, allowing us to understand its algorithms and optimize client campaigns to get more patient leads, consultations, and procedures.

We know it’s a big claim. However, our strategies have consistently delivered the results our clients needed to grow their brands at a cost that’s 30% to 70% lower than other marketing avenues.

Social Media and Plastic Surgery – The Dos and Don’ts

With precise targeting options, diverse ad formats, and remarketing capabilities, social media can be a cost-effective tool for growing your plastic surgery practice.

However, social media platforms are dynamic. Keeping up with all the algorithm changes can feel like solving a complex equation, which is why many campaigns fail.

Fortunately, you have us. So, here’s a quick cheat sheet that lets us maximize our SMM campaigns to help clients increase their brand visibility, drive website traffic, and generate leads:

Do Engage With Your Audience

Think of your practice’s social media accounts as a virtual waiting room. Your patients are there waiting—likely curious and anxious about reconstructive procedures. So, what do we do?

We respond to comments, answer questions, and share helpful information. Doing so addresses people’s concerns, establishes your authority, and turns casual feed-scrollers into loyal patients.

Do Use High-Quality Visuals

A picture is worth a thousand words, especially on social media. High-quality visuals can help convey your brand identity and showcase your expertise.

Our digital marketing services include sourcing permissible visual marketing materials, including text, graphics, photos, designs, trademarks, and other artwork.

Don’t Share Sensitive Information

Privacy is paramount in the medical field. So, while sharing patient experiences can help instill confidence in your reconstructive surgery skills and expertise, doing so without consent can break trust.

Fortunately, we strictly adhere to the privacy guidelines of social networks such as Facebook and Instagram. Read our privacy policy to learn more about how we ensure the privacy of your and your patient’s data.

Don’t Be Pushy

Nobody likes a hard sell, especially when it comes to something as personal as plastic surgery. For this reason, we don’t solely focus on making a sale. We also use your social media accounts to build relationships.

Search Engine Optimization (SEO)

Imagine someone searching for “best plastic surgeon in Los Angeles” on Google. Wouldn’t you want your plastic surgery practice to appear first on Google’s search engine results pages (SERPs)?

You can make that happen with an SEO service from a seasoned digital marketing agency like ours. After all, a well-crafted SEO strategy can improve your organic search rankings and your online visibility.

But don’t take our word for it—ask the over 1,812 businesses for which we’ve secured first-page rankings in Google and have earned an additional $130 million in yearly revenue.

The Significance of Search and an Effective SEO Campaign

People rely on search engines to find everything, from restaurants to medical professionals like you. They trust these search engines to give them the most relevant results.

So, if your plastic surgery website, content, or business listing is on the first page, potential patients can’t help but think you’re the go-to for all things reconstructive surgery.

Still not convinced? Here’s a statistic that may change your mind: The top three organic results get 75.1% of the clicks. In other words, SEO puts your plastic surgery practice front and center.

Content Marketing

Creating original, high-quality, informative articles and blogs can help you establish credibility and become a thought leader in reconstructive plastic surgery.

Unfortunately, producing content that attracts potential patients and keeps your practice top-of-mind takes time, skill, and effort. Here’s where our digital marketing packages come in.

Our online advertising approach includes content marketing that utilizes a keyword strategy that helped 79% of our clients acquire first-page positions on Google for nonbranded keywords—search terms that don’t include your brand name.

How Can a Plastic Surgeon Effectively Use a Blog on Their Website?

A blog is more than an outlet for your ramblings. It’s also a tool for sharing your plastic surgery knowledge, spotlighting patient experiences, and, ultimately, building trust and authority.

Think of your blog as an opportunity to inform, engage, and inspire—that’s how our content team views it. So, you can be confident that we’ll showcase your commitment to providing value.

Link Building

Building online relationships is essential for your plastic surgery practice’s success. For one, doing so allows you to establish a referral network with other websites.

Enter backlinks—hyperlinks from other websites that send internet users to yours. These links expand your reach, allowing you to tap into the audience base of another website.

The more backlinks you have, the higher your chances of getting your practice in front of potential patients. That’s why part of our digital marketing service packages is to find link-building opportunities.

Search Engine Marketing (SEM)

SEO and paid advertising are fantastic avenues for positioning your plastic surgery practice in front of people searching for reconstructive services like yours online.

But no one said you can only use one or the other. SEM, or search engine marketing, combines the two strategies, allowing you to reap their benefits.

Fortunately, we also offer SEM services, giving your practice the immediate visibility of paid techniques and the sustainability of an organic approach like search engine optimization.

Email Marketing

Think of digital marketing packages as a toolkit. Inside our toolkit are the various online advertising tactics we’ll use to give your plastic surgery practice an edge and attract potential patients.

However, depending on your unique situation, we may need to add other tools, one of which is email marketing. This digital marketing strategy lets us reconnect you with past clients and keep them engaged.

Website Design for Plastic Surgeons

Your plastic surgery website and landing pages can make or break your online reputation. After all, they’re where visitors can learn more about you and your offerings.

Here’s what you’ll get with our website design and development services:

A Beautifully Designed Website

First impressions matter. An eye-catching website that reflects your brand’s identity can leave a lasting impression and help turn visitors into patients. That’s why we take the time to understand your practice.

After all, your mission, personality, and services guide us in designing a plastic surgery website that attracts your target demographic and encourages them to book a consultation or procedure.

A Highly Optimized Website

Your plastic surgery website must be optimized for search engines. Otherwise, Google, Bing, and others won’t find it, much less recommend it to potential patients.

But don’t worry. We’ll ensure that your web pages are refined for search engines. Here’s how we’ll do that:

Integrate meta robots (Hypertext Markup Language or HTML tags) that tell search engines which pages you want them to rank and how to navigate them
Add an SSL (secure sockets layer) certificate—a safety measure that secures your visitors’ connection with your website
Submit an XML (extensible markup language) sitemap, which helps search engines find your plastic surgery website easily

Pay-per-Click (PPC) Advertising

Think of pay-per-click (PPC) advertising as the digital equivalent of renting a billboard on a busy street—paying a publisher for visibility. The only difference is that you pay only for the clicks.

But did you know you can make this already budget-friendly digital marketing option even more cost-effective? With our PPC expertise, you can. And here’s our proof:

We’ve helped clients cut wasted ad spending by an average of 33%.
We’ve improved our clients’ leads and sales numbers by anywhere from 83% to an impressive 400%.
We’ve reduced our clients’ cost-per-sale by an average of 28%.

How are we able to accomplish all of that? Everything that happens on publisher platforms like Google is based on numbers, and we’re a digital marketing firm led by mathematicians.

Keeping Your Retargeting Ads Fresh

Imagine someone visiting your website and showing interest in a reconstructive procedure but not booking a consultation. Don’t worry. It happens—not everyone is gung-ho about plastic surgery.

But if only there’s a way to gently remind patients on the fence to come back, you might wonder. Fortunately, there is. It’s called retargeting (remarketing).

Our job as your digital marketing package provider is to keep your retargeting ads interesting by using fresh visuals and compelling ad copies. Doing so increases your chances of landing those leads.

Plastic Surgery Marketing Stats You Should Know

It’s easy for us to claim that plastic surgery marketing can give you the results you want. After all, we’ve seen it happen repeatedly. But without the data to back those assertions up, it’s like we’re peddling snake oil.

So, to give you insight into what an effective digital marketing package can give you, here are the stats we’ve delivered for one of our plastic surgeon clients, Dr. Richard Zoumalan:

3,017% more referring domains or websites linking to Dr. Zoumalan’s practice
18,017% more top-three appearances on Google
3,479% more traffic coming from search engines
1,478% more patient leads

“I was never the least bit skeptical to work with Digital Spotlight. From the get-go, [they] seemed more knowledgeable and found errors that my previous company had done that put me at a disadvantage.
[Digital Spotlight] took me to the first page of everything that I was trying to promote within a very short period of time. I have zero complaints and only positive experiences with [them].”
Richard A. Zoumalan, MD | Richard Zoumalan, MD, Inc.

Want to see more stats from other plastic surgeons who signed up for our plastic surgery marketing packages? Check our case studies. You can also contact us by calling 310 879 8003 or emailing contact@digitalspotlight.com.

Tips for Plastic Surgery Marketing

The digital landscape evolves rapidly. The changes are happening so fast that 99% of business owners, professionals, and even digital marketing agencies, can’t keep up.

But you would never have to worry about us getting left behind. After all, we’re one of Google’s highest-level Premier Partners. This status gives us exclusive benefits, including the following:

Hotline to Google’s senior support staff
Priority access to Google’s new beta features
Nonpublic data on digital trends and patterns

What do these benefits mean for you? We have the inside track on what it takes to find digital marketing success. And to prove that, here are some insider tips to boost your plastic surgery patient numbers:

Have Clients Promote Your Practice

With the advent of online marketing strategies like Google Ads and SEO, many traditional advertising techniques have fallen out of favor. But one has stood the test of time: word-of-mouth marketing.

Word-of-mouth remains one of the most effective tools for attracting customers. It’s how many of our clients first learn about our digital marketing service packages.

And with avenues like remarketing, which lets you reconnect with past patients and stay engaged with current ones, you can encourage clients to share their experiences with other people.

Ease Common Consumer Fears

Reconstructive surgery can be intimidating for many people. While it can help restore your body’s form and function, the thought of laying on the operating table getting sliced, poked, and prodded is anxiety-inducing.

If you want to convince people that you’re the man for their reconstructive surgery needs, you must instill confidence in your skills and ease patient worries.

With our digital marketing packages, you can do just that. From informative content to before-and-after photos and patient testimonials, you can give potential patients a peek into your practice’s curtains.

Have a Strong Call to Action

Reconstructive surgery can be life-changing, so, understandably, many interested individuals will take their time before making a decision, on whether to schedule a consultation or book a procedure.

The goal of marketing isn’t to pressure or trick them into taking action against their wishes. Instead, it’s about giving them what they want and need. When you do that, your services sell themselves.

A compelling call-to-action (CTA) can ease your potential patients’ decision-making process by pointing them in the right direction. If you need help crafting the perfect message, our content department is ready to help.

Ads Should Feel Like a Real Post, Not an Ad

People are bombarded with ads daily. So, if you think all you need to do to drive patients toward your plastic surgery practice is to flood the web with your marketing materials, you’d be wrong.

That’s why, instead of purely focusing on selling your reconstructive services, highlight what’s most important to your target audience—something we excel in finding.

After all, we use advanced modeling and customer segmentation to tailor your ads to resonate with your desired patients, increasing conversion rates and lowering acquisition costs.

Steps for Digital Marketing Success

Knowing where to begin is one of the most significant challenges in obtaining digital marketing success. What strategies do you utilize? Which channels do you promote your plastic surgery practice on?

Leveraging the digital realm in your plastic surgery marketing plan involves many questions. Ultimately, it boils down to whether you want immediate online visibility or sustained growth.

Let’s discuss what either of them means for your plastic surgery practice.

Short-Term Steps for Digital Marketing

How long do you think you need to rent a billboard to fill your consultation and procedure schedules? How many direct mailers must you send to raise your patient numbers?

With digital marketing, you can bypass the guesswork. For instance, Google Ads (formerly Google AdWords and Google AdWords Express) offers an immediate solution.

You can reach prospective patients instantly and only pay when someone clicks on your ad, making Google Ads a cost-effective tool for quickly reaching your target audience.

Unfortunately, short-term success comes at a cost. Once your budget dries up, so do the results. In other words, say goodbye to the patient leads, consultation appointments, and procedure bookings.

Yes, the quick wins are enticing, especially considering that a Google Ads campaign requires little setup. However, a short-term digital marketing approach is often temporary unless you have an infinite budget.

Long-Term Steps for Digital Marketing

The beauty of online marketing is that you can opt for immediate, albeit fleeting, success or long-term growth. One of the measures that fall into the latter is SEO.

Search engine optimization is about raising your organic (nonpaid) search rankings. We do this through any of the following:

Improving your plastic surgery website’s PageSpeed score or how quickly internet users can open it
Producing original, engaging content, such as blogs and articles
Curating backlinks (hyperlinks from other websites) from relevant and authoritative websites

Unfortunately, this process usually takes around four months to a year. That said, your patience will be rewarded. After all, building a robust foundation sets you up for a steady stream of qualified leads.

Unlike a short-term step like Google Ads, a long-term digital marketing approach like SEO offers compounding returns. In short, you can expect to see returns even after your initial campaign ends.

So, quick results or long-term growth? Both strategies have their merits and downsides, and the best step will hinge on your plastic surgery practice’s unique situation.

That’s why we don’t skip the research, analysis, and audits. Doing so allows us to create a customized plan based on your needs and sets your practice up for digital marketing success.

Plastic Surgery Marketing Strategies to Grow Your Business

Here’s an interesting statistic: There are only 218 practicing plastic surgeons for every 10 million Americans. If this figure tells us anything, it’s that the demand for plastic surgery is high.

The question is, “How do you convince people that you’re the go-to for their reconstructive surgery needs?” Here’s how:

Enhance Your Digital Presence

With more and more patients utilizing digital channels like search engines and social sites to discover plastic surgeons, a robust online presence is no longer a luxury—it’s a necessity.

So, what better way to attract patients, drive them toward your reconstructive offerings, and, ultimately, grow your plastic surgery practice than to establish a prominent digital presence?

What Areas Should a Plastic Surgeon Concentrate On for Their Digital Marketing Plan?

What does having a “strong online presence” mean for you? For many, it’s having a fast, eye-catching, and user-friendly website.

However, while your website is undoubtedly part of your digital persona, it’s not the be-all and end-all.

Here are other essential areas aside from your plastic surgery website that help shape your digital presence and affect your ability to get more patient leads, consults, and procedures:

Online content: Articles and blogs help showcase your plastic surgery skills and expertise. It also establishes yourself as an expert in your field.
But, most importantly, it helps improve your search rankings.
For this reason, our digital marketing service packages generally include content marketing, which involves creating high-quality, relevant, and informative content.
Online business listings: Online listings, such as Google Business Profile (formerly Google My Business), Bing Places, and Yelp, can give potential patients insight into your plastic surgery practice.
After all, these listings let you display essential information about your practice, including your phone number, service area, photos of your offerings, and descriptions of your business.
Thus, it’s critical that you create, personalize, and ensure that your business listings contain accurate information about your reconstructive surgery practice, which is what we do.
Social media profiles: Like your business profiles, your social media presence can tell patients what they need to know about your plastic surgery practice and services.
However, your profiles also let you engage with your target audience, build awareness, and drive traffic to your plastic surgery website. That’s why our packages offer social media marketing services.
Online reviews: Patients will check reviews to determine whether you’re the right plastic surgeon to whom they can entrust their reconstructive surgery needs—it’s that simple.
To enhance your digital presence, you must boost your online reputation. Our reputation management services can help you control what patients can see about your practice.

Logos and Branding

Did you know that around 15% of business owners are willing to spend over $1,000 for a logo? There’s a reason for that—a strong brand creates a lasting impression and can help build trust with customers.

Think about it. Imagine standing in a grocery store aisle with countless brands competing for your attention. Which one do you choose? Often, it’s the one with a well-thought-out logo.

After all, a company that spends time, attention, and money creating a logo design that resonates with you inspires confidence in its products. Your plastic surgery practice’s branding plays a similar role.

Brand Audit

What image does your plastic surgery practice project across various digital channels? What sets it apart from other practices? What distinguishes you from other top-notch reconstructive surgeons?

The answers to those questions guide our digital marketing approach. But unlike other online marketers, we find out what those answers are before asking you to invest a dime through our free audits.

That way, we’ll never have to throw brand-boosting strategies at the wall and hope for something to stick, wasting your time and budget. We’ll know right from the start.

What Is Your Mission Statement?

What specialties do you offer? Do you focus more on providing reconstructive procedures or aesthetic surgeries?

Your digital presence must communicate what your practice’s purpose and values are. After all, they’re what patients use to determine whether you’re a good fit for their plastic surgery wants and needs.

But don’t worry. We’ve got you covered.

We have an in-house team of veteran writers, proofreaders, and editors who can spotlight not only your plastic surgery practice’s unique value proposition but its mission, too.

What Type of Personality Does Your Brand Have?

Are you a plastic surgeon focusing on providing compassionate patient care or leveraging the latest advancements in reconstructive surgery? How about a combination?

You must give your practice a personality if you want it to stand out from other plastic surgery clinics and resonate with your desired patients. Our job is to ensure we highlight that unique persona through your:

Articles, blogs, and website content
Online ad copies
Organic social media posts

What Colors and Fonts Will You Use?

Your choice of colors and fonts can significantly impact how potential patients perceive your plastic surgery practice.

But we won’t bore you with the psychology behind why that is, so here’s the gist:

Colors and fonts can evoke emotions. For example, incorporating the color blue in your brand can make your medical practice more trustworthy. Meanwhile, using serif fonts can help you appear more authoritative.

Fortunately, we have experience in that arena—choosing the design elements that accentuate your brand identity and appeal to your target audience. After all, web design is part of our extensive catalog.

Custom Website

Your plastic surgery website is a hub where potential patients can learn about you and your offerings. But you must also remember that it’s often your first touchpoint with clients.

So, if you want your reconstructive surgery clinic to grow and thrive, you must ensure that your website makes a strong first and lasting impression.

One way to do that is by providing a positive user experience. Here’s how our website design and development services can help your website deliver that experience to prospective patients:

Ensure your web pages have internal links—hyperlinks that direct users from one internal page to another—to make it straightforward for visitors to find the information they’re looking for.
Optimize your plastic surgery website to look and function flawlessly on all devices. After all, 63% of Google searches in the US occur on mobile devices.
Push your website’s PageSpeed score—a metric that measures how quickly a user can open your site—to 90 or higher.

Images and Video

“Just do it.” “Quality never goes out of style.” “The happiest place on Earth.” A few simple words are often enough to communicate what your brand is all about.

But here’s the truth: Visual content is better for marketing than text. To back this up, here are two interesting facts:

Approximately 82% of internet traffic comes from videos.
Visuals are so effective at grabbing attention that around 51% of marketers use images and videos in 91% to 100% of their content.

Yes, our content team will happily craft compelling ad copies or blog posts that instill confidence in your abilities as a reconstructive plastic surgeon if that’s the route you want to go with.

However, we’re also an agency that leverages everything we can to deliver our clients’ desired results, including other media formats like images, video, and even flash and audio.

Public Relations

Positive relationships with journalists, the local community, and industry leaders can significantly enhance your plastic surgery practice’s reputation and credibility.

That’s why part of our digital marketing service packages includes reputation management, which helps control and protect what information potential patients can see about your practice.

Although this process differs from client to client, our reputation management typically involves identifying public relations (PR) opportunities to connect you with high authority domains like Forbes and Huffington Post.

Budget Planning

As they say, “You have to spend money to make money.” This saying emphasizes that investment is often necessary to generate returns, and it applies to digital marketing, too.

Whether it’s Google Ads, SMM, or plastic surgery SEO, advertising your practice online requires a budget. Although online marketing packages are more cost-efficient than traditional ones, you can still overspend.

Here’s where wisely allocating your funds can help you get the best possible return on investment (ROI) and grow your plastic surgery practice. Fortunately, we’re confident we can do that for you.

After all, we utilize a dataset we’ve built from managing over 2,000 client campaigns to find the “right mix”—the tactics, the online channels to advertise in, and the audience to target.

This mix ensures that we maximize your budget to give your plastic surgery practice the patient leads, consultation appointments, and reconstructive procedure bookings it needs for growth.

Review Acquisition

The more positive reviews you have, the more trustworthy you’ll appear to prospective patients and, by extension, the more likely they will engage with your practice for their plastic surgery needs.

For this reason, our digital marketing packages include acquiring as much online patient feedback and assessments as possible, particularly on your Google Business Profile.

It’s important to note that our online marketing service suites don’t and will never be involved in buying reviews or discouraging negative appraisals, as these acts violate Google’s policies on fake engagement.

Events

While not digital marketing strategies, attending industry events and hosting your own can help you network with other medical professionals, generate leads, and build relationships with potential patients.

Remember, exposure gives you opportunities to raise awareness about your plastic surgery offerings, showcase your skills and expertise, and, ultimately, grow your practice.

Loyalty Programs

A patient who feels appreciated is likelier to recommend your plastic surgery services to family members and friends. Think about it. Wouldn’t you recommend a business that gives you exclusive perks?

So, why not consider offering incentives like discounts to loyal clients—to patients who continually look to you for your unmatched plastic surgery skills and expertise?

The Importance of Marketing for Plastic Surgeons

You’ve dedicated years to mastering your craft and honing your plastic surgical skills. You’ve built a reputation for excellence in restoring the form and function of your patients’ bodies.

Unfortunately, even the most skilled plastic surgeons need a robust marketing strategy to thrive. After all, patients are no longer sitting around waiting for referrals—they’re actively searching online.

Roughly 97% of people use the digital landscape to discover businesses, products, and services. Patients won’t know your practice exists if you’re not leveraging online channels.

Plastic Surgery Marketing Isn’t Easy

You can’t deny the significance and effectiveness of digital marketing in driving potential patients toward your top-notch, competitive reconstructive offerings.

But let’s be honest. You’re a plastic surgeon, not a marketer. You’re focused on patient care, not crafting compelling ad copies or managing social media accounts.

Running a successful plastic surgery practice demands your full attention. Juggling a digital marketing campaign with your clinical duties is a recipe for disaster.

Here’s where partnering with an online advertising agency like ours comes in. Hiring us as your marketing service provider lets you tap into our digital marketing skills and expertise.

But just as you’re distinct from other plastic and cosmetic surgeons, online marketing firms aren’t created equal. Therefore, it’s critical to work with the right provider.

Here are some of the reasons over 1,800 business owners and surgeons chose our digital marketing service packages so they can focus on their missions:

We only work with clients for whom our plastic surgeon marketing packages can deliver results.
We never consider campaigns finished. We’re constantly optimizing to ensure you get traffic and keep your costs down.
We have the inside track on the maths that search engines and social sites use, giving us insight into the most profitable strategies.

Understanding the Challenges of Marketing for Plastic Surgeons

The sooner you implement a digital marketing strategy, the earlier your plastic surgery practice reaps the rewards—more patient leads, consultations, and procedures.

So, we get it if you’re excited to dive right in.

But here’s something you likely never would’ve expected to hear from an online marketing firm like us: Slow down.

Online advertising tactics like paid ads, social media marketing (SMM), and search engine optimization (SEO) aren’t for everyone. After all, digital marketing isn’t a walk in the park.

You’ll likely face various challenges on your journey, some of which can be deal-breakers for many plastic surgeons.

Who Is the Target Market for Plastic Surgery Marketing?

As a plastic surgeon, it makes sense that you’d want your digital marketing campaigns to target individuals searching for plastic surgery online. Unfortunately, that’s where the challenge lies.

Not everyone looking to the digital space for plastic surgery is searching for reconstructive procedures. After all, the public focus has shifted from purely reconstructive plastic surgeries to cosmetic surgeries targeting aesthetics.

Identifying your plastic surgery practice’s most valuable market is challenging. But not for us. Here’s why:

We have full-time researchers who look for patterns and trends, allowing us to pinpoint market shifts.

We excel at identifying search intent—the reason behind someone’s search—letting us tweak our approach to hit it.

How Much Do Plastic Surgeons Spend on Marketing?

A digital marketing campaign is usually cheaper than a traditional one, which is why many business owners and professionals allocate over 40% of their marketing budgets to tactics like SEO.

However, digital marketing isn’t free and can quickly drain your plastic surgery practice’s finances. Paid online advertisements, for instance, can quickly become expensive as competition increases.

So, why should you invest your hard-earned dollars in online marketing? The answer is simple: An optimized campaign that brings in leads and sales is well worth it.

How are we so sure? Our digital marketing service packages have helped business owners and surgeons generate over $130 million in additional yearly revenue.

How Much Will It Cost to Hire a Plastic Surgery Marketing Agency?

Hiring a digital marketing service provider to launch and manage your plastic surgery campaigns adds to your total marketing expenses. So, we understand why you’d want to know your potential costs.

Most online marketing agencies will be quick to put a dollar value on their service packages, but not us. We believe it’s unfair to quote you before we know what you truly need.

That’s why we take the time to do our homework—to understand our client’s challenges, goals, and budget—before we take on any healthcare marketing project.

What Is the Profit Margin for Plastic Surgery?

As of July 2024, the plastic surgery market is valued at more than $57 billion. The profit margins for plastic surgery procedures are a significant driving factor in this valuation.

Studies suggest that plastic surgery practices often seek a profit margin between 20% to 40% of their total revenue. However, you know this remuneration isn’t always achievable.

After all, some procedures contribute more to your bottom line than others. For instance, rhinoplasty costs an average of $7,637, while abdominoplasty (tummy tuck) costs $8,174.

The challenge lies in balancing patient care with profitability. The good news is that we can optimize your offerings to maximize patient satisfaction and your medical practice’s revenue.

We accomplish that by identifying and understanding your potential patients’ needs and then highlighting the plastic surgery procedures that will appeal to them most.

Why Choose Digital Spotlight for Plastic Surgery Marketing?

If you have several negative experiences working with digital marketing service providers, you may find it challenging to entrust your hard-earned dollars to another one—to us.

After all, you don’t know us. So, let’s change that. Allow us to introduce ourselves—Digital Spotlight.

Track Record

We first offered our digital marketing service packages back in 2002. Two decades since then, we’ve successfully launched and managed over 2,000 campaigns for clients across 355 niches, including plastic surgery.

In short, we’ve got the numbers to speak for the effectiveness of our service suites. So, if you’re looking for a proven agency to help your plastic surgery practice grow, you’re looking at it.

Impeccable Customer Service

We’re committed to providing exceptional service—that’s just who we are. We keep our lines open so you’re always in the loop in everything we do, why we do it, and the results you’re getting.

Why? Because we believe that your success is our success. It’s a partnership, after all. So, it’s only natural for us to support you every step of the way.

Extraordinary Results

We have a 95.67% client retention rate. And if you ask our clients why they stuck with us using only one word, we’re confident they’ll answer with “results”—ones they wouldn’t get anywhere else.

We’re a digital marketing agency that delivers your desired outcomes. That’s why we don’t use lock-in contracts. You can walk away if you’re not getting what you paid for.

A Talented Team

They say, “It takes an army to build something great.” Our digital marketing service packages and the results they can deliver to our clients are a testament to that.

From our math-obsessed founders to our writers, our firm comprises talented and passionate individuals dedicated to helping business owners and surgeons like you conquer the digital landscape.

Beyond Maintenance

A car requires regular maintenance to help ensure it keeps you on the road effectively and safely. Your online advertising campaign is the same. After all, the digital space is constantly changing.

When you’re partnered with us, our job is never done. We’ll monitor your plastic surgery campaign closely, analyze the data, and adjust to ensure you get the best possible ROI.

Pricing

Unlike many digital marketing service providers, we believe in tailored strategies, not one-size-fits-all solutions. Fortunately, we charge a flat monthly fee for our custom service packages.

What does that mean for you? Your patient acquisition costs decrease as your plastic surgery practice’s online visibility grows and you climb the search rankings.

Top Level VIP Package

Some plastic surgeons require more help than others. That’s why we offer enterprise-level service packages—perfect if you need a large-scale, strategic approach to digital marketing.

Frequently Asked Questions

How do you get plastic surgery leads?

We acquire patient leads for plastic surgeons in various ways, including search engine optimization (SEO), paid advertising, and social media marketing (SMM).

Ultimately, our approach hinges on our client’s desired patients—something you’ll get to define when you sign up for our plastic surgery marketing packages.

Are before and after photo galleries effective for a plastic surgeon?

Yes. Pre- and post-surgery photos act as social proof, which helps instill confidence in your reconstructive surgery skills and expertise and establish credibility.

That said, you must consider your patients’ privacies. So, ensure you ask for consent and get permission before using any of your clients’ photos as proof elements.

How can a medical practice get more reviews?

The best way to get reviews for your plastic surgery practice is by asking your patients to leave one.

However, you must never buy them, as doing so violates Google’s fake engagement policies.

What should a plastic surgeon do with a positive review?

If you received a positive review, congratulations!

Although your best move would be highlighting it, you shouldn’t forget to show gratitude. So, respond!

What should a plastic surgeon do with a negative review?

Unfortunately, not all reviews will paint your plastic surgery practice in a good light. But regardless of whether you get a good or bad appraisal, it’s critical that you leave a reply.

Who knows? Thanking your patients for pointing out areas for improvement might communicate that you’re committed to providing an excellent patient experience and urge them to change their minds.

Are there any offline or traditional marketing methods a plastic surgeon can use to get more patients?

Yes. From print ads to participating in community events, various traditional marketing techniques

can help you attract more patients and nudge them toward your plastic surgery services.

Is your plastic surgery marketing package up to speed?

Yes. Our digital marketing packages leverage the latest data,

ensuring your plastic surgery marketing campaigns are continually optimized to adapt to the ever-evolving digital space.

Contact us today for a no-pitch consult

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