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If you’re a plastic surgeon in Los Angeles—the second largest city in the US—you already know how much dedication it takes to master your craft and provide outstanding patient care.
But if expanding your practice feels harder than it should be, you’re not imagining it. It might be because of:
- Fierce online competition: When you and your local competitors are fighting for the same patients’ attention, it’s tough to stand out.
- Difficulty bringing in new patients: If your calendar isn’t filling up with consultations and procedures, it can be frustrating—and hold back your clinic’s expansion.
- Overwhelming process of digital marketing: You know digital marketing boosts online visibility, but if doing it yourself only adds stress, it can be more of a headache than a solution.
- Disappointing experiences with agencies: Maybe you’ve worked with digital marketing firms that promised a continuous flow of patients—yet they can’t help your Los Angeles-based clinic thrive.
- Wasted budgets: If you’re tired of investing in cookie-cutter strategies that bring lackluster results, it can feel like you’re stuck in a cycle of letdowns and false hopes.
If any of this hits close to home, you’re not alone. Chances are, you’re seeking a trusted plastic surgery marketing agency that understands plastic surgery—and knows how to get real results.
Here’s the good news. We’re here to help.
At our agency, we don’t rely on guesswork—we use proven strategies. Our data-driven SEO and digital ad campaigns are built to deliver measurable, meaningful growth for your practice.
Here’s how we do it:
We use tools like SEO, local SEO, Google Ads, Facebook Ads, and Bing Ads—customized to boost your online presence so your website attracts high-quality patient leads, consultations, and appointments.
Our targeted, location-based campaigns make sure your ideal patients in Los Angeles find you first—not your competitors.
Our proven track record speaks for itself. We’ve propelled over 1,812 businesses across 355 industries to first-page Google rankings—and we’re ready to do the same for you.
When you work with us, you get access to proven strategies we’ve developed by managing millions in ad spend every month. The result? More leads, lower patient acquisition costs, and higher profits.
Why do clients choose us? They’ve worked with other agencies (around five to seven) that failed to meet expectations. That’s exactly how they know we’re different. No empty promises, no fluff—just accurate results, clear communication, and detailed reporting.
Still skeptical? Here’s the deal—Google recognizes agencies that actually deliver results. That’s why we’re a Google Premier Partner, the highest honor for performance and expertise.
Bottom line: We have what it takes to help your plastic surgery practice become the top choice in Los Angeles.
And here’s the best part—no lock-in contracts. Our clients stay with us because we get results, not because they feel trapped. If we’re not delivering, you’re free to walk away. It’s as simple as that.
Contact us by calling (+1) 310 879 8003 or sending an email to contact@digitalspotlight.com for a zero-pressure, no-sales pitch consultation. Let’s chat about how our digital marketing services can help you dominate your local market.
The Foundation of Effective Plastic Surgery Marketing
Medical marketing requires a unique blend of skills and knowledge. From understanding the healthcare landscape to staying ahead of the competition and pinpointing your target audience—it’s all about precision.
Plastic surgery marketing? That’s a whole different game. You need a great partner who knows the field inside and out—and that’s exactly where we come in.
Our online marketing agency has helped many healthcare businesses, including plastic surgery, connect with the patients who need them most.
Whether you’re looking to boost visibility, increase patient leads, or elevate your brand—we’re here to make it happen.
Los Angeles Plastic Surgery Digital Marketing Services
It’s no surprise that plastic surgery in the US has become more socially accepted, with more people choosing it for both cosmetic and medical reasons.
Los Angeles, in particular, is a hotspot for top-notch plastic surgery.
What sets it apart? There’s a vast variety of procedures available, like breast augmentation and liposuction—making it among the best destinations in the US for plastic surgery.
But with such a broad and competitive market, plastic surgery marketing strategies aren’t just a plus—it’s a must to get noticed. For your plastic surgery practice to succeed, it’s crucial to build awareness around your services, procedures, and top-tier facilities.
That’s where we come in.
As a leading digital marketing agency based in California, we bring over 15 years of experience in helping practices like yours grow and thrive.
We understand the unique demands of the plastic surgery space—and we know exactly how to make your plastic surgery practice shine.
Curious how we make it happen? Continue reading.
Effective Approaches for Promoting Your Practice
Getting the word out about your plastic surgery practice isn’t one-size-fits-all—it takes a strategic implementation of SEO, Google Ads, social media, and other marketing tools.
We offer all these services to ensure you get the attention you deserve. Check out the descriptions to learn more about how they are useful for you:
Search Engine Optimization (SEO)
Did you know that 93% of all web traffic comes from search engines? That’s why SEO is a game-changer for digital marketing.
SEO is the key to getting your plastic surgery website in front of the right audience. By boosting your rankings on search engine results pages (SERPs), SEO drives more traffic to your site—and gets your practice the attention it deserves.
Here’s the exciting part: Our proven SEO strategies have already helped surgeons just like you soar to the top of Google search results.
In fact, our efforts have contributed to generating over $130 million in additional annual revenue through organic search alone. That’s the kind of real, measurable impact we deliver.
From keyword-optimized landing pages to engaging content and powerful calls to action (CTAs), we know how to turn clicks into consultations—and consultations into loyal patients.
Local SEO
Here’s why local SEO is crucial for your practice: 40% of all online Google searches include local-based keywords, and 76% of those searches are from people ready to buy locally.
Want to expand your reach within your local community? Local SEO helps you get in front of those potential patients, especially on Google.
When prospective patients search for relevant terms to your plastic surgery practice, such as “rhinoplasty” or “facelift,” and add location-specific keywords like “in Los Angeles,” they’ll see a map (the map pack) with three listings underneath.
If you land in those top spots, it means more clicks, more visibility, and, ultimately, more leads and sales.
Google My Business Optimization
A Google Business Profile (GBP), previously called Google My Business, is a free listing that provides key information about your business. If you’re a top match, it’ll help you appear in the map pack and Google Maps.
Here’s how to make the most of it:
- Keep it consistent: Ensure the information on your GBP matches your website, such as NAP (name, address, and phone number) citations. Consistency builds trust—with both patients and Google.
- Complete your profile: Google loves a fully filled-out profile. The more you add, the better your chances of ranking for those top keywords. Add photos, services, business hours, and a compelling description—Google rewards completeness.
- Collect and respond to reviews: Encourage patients to leave online reviews and always take the time to respond—whether the feedback is positive or negative. It shows you’re engaged and builds trust with both new patients and search engines.
Content Writing
Here’s an eye-opening fact: 87% of marketers agree that content marketing helps generate more leads. But as a busy plastic surgeon, your focus is on patient care—not writing blogs, service pages, or social posts.
That’s where we step in. Our content marketing services specialize in creating unique, informative, compelling content that speaks directly to prospective patients, encouraging them to connect with your brand.
Social Media Marketing
By 2025, more than 300 million people in the US will be active on social media. That’s a massive audience—and a major opportunity to grow your plastic surgery practice.
YouTube and Facebook lead the way in popularity, but 50% of US adults are also on Instagram, with rising engagement across TikTok, X (formerly Twitter), Snapchat, and LinkedIn.
Not sure where to start? We can help you develop and manage custom social media ads to highlight your plastic surgery practice across all top social media sites. You’ll be everywhere your patients are!
Pay-per-click (PPC)
Looking for a quick and effective way to be seen online? PPC ads are your shortcut to the top of search engine results pages (SERPs).
In a highly competitive healthcare market like plastic surgery in Los Angeles, PPC helps you grab the attention of potential clients fast.
With PPC, your ads appear across platforms like Google, giving your practice immediate online visibility. And the best part? You only pay when someone clicks.
Let us handle your PPC campaign so you can stay focused on what matters most—delivering exceptional patient care.
Online Reputation Management
Here’s a stat that speaks volumes: 73% of patients in the US rely on online reviews when selecting a healthcare provider. That means your reputation online could be the deciding factor for new patients.
So, how do you make your reviews work for you?
Our team will gather and manage your positive reviews, crafting SEO-friendly responses to enhance your online reputation and keep you top-of-mind for potential patients.
Ready to grow your practice with plastic surgery marketing?
If you’ve had a tough experience with a digital marketing agency before, we’re here to change that. Let’s talk it through and make the process simple, effective, and tailored to you.
Ready to stand out online? Contact us today!
Contact UsFrustrated With Marketing Agencies That Fail To Deliver On Their Promises?
If you’re a plastic surgeon with big goals, you already know that effective marketing is key to reaching them.
But let’s face it—you’re probably tired of agencies making bold promises only to underdeliver and leave you feeling frustrated and unheard.
That’s not how we do things at Digital Spotlight. We believe in real results, honest communication, and strategies that are tailored to your unique practice—not cookie-cutter solutions or empty guarantees.
When you partner with us, you get a team that truly listens, understands your goals, and delivers with integrity.
But don’t just take our word for it. Here’s what Dr. Mark Solomon, a well-known plastic surgeon in California, had to say about partnering with us:
“I was with another web company that essentially wanted to keep me hostage to their service. Digital Spotlight literally moved my site to their servers in one night. Since then, they’ve consistently raised my rankings on Google, and my practice has continued to grow thanks to those efforts.”
Mark P. Solomon, MD, FACS
Why Choose Digital Spotlight As Your Los Angeles Plastic Surgery Digital Marketing Company
As actuaries of your marketing strategy, we track the key numbers that matter to your success: leads, cost per lead, total number of consults or sales calls, and cost per consult or sales call. That’s why these key performance indicators are the focus of your reports.
With a deep understanding of how various search engines like Google rank websites—especially in the healthcare space—we help you achieve top positions at a fraction of what your competitors are spending.
And thanks to our math expertise, we can pinpoint the most profitable searches and avoid wasting money on the ones that don’t bring valuable return on investment (ROI).
Want proof? Our case studies are real examples of how we’ve helped clients hit their goals. From obstacles to solutions, we’ll show you how our strategies work.
Here’s a testimonial from Dr. Benjamin Paul, a plastic surgeon in New York, about his experience with our services:
“Digital Spotlight] is excellent. I really appreciate the responsiveness and focus brought to each project. My website has never ranked better. In a world only becoming more tech savvy, having a proper team promoting and guiding your SEO is essential. This is the team to use!”
Benjamin Paul, MD | Facial Plastic and Hair Restoration Surgery
Get in Touch With Digital Spotlight
At Digital Spotlight, we help medical practices and healthcare businesses grow, attract more patients, and dominate their market in the US.
Our clients come to us for two powerful digital marketing strategies—paid advertising and SEO, so they can focus on running their practice while we handle the rest.
Ready to stand out online with us? Contact us at 310 879 8003 or email contact@digitalspotlight.com for a no-pressure consultation—just honest insights on your orthopedic practice’s digital potential.
Feel free to stop by and see us in our headquarters at
2450 Colorado Avenue, Suite 100E, Santa Monica, CA 90404.
How much do plastic surgeons spend on marketing?
Typically, plastic surgeons like you spend approximately 5-12% of their gross revenue on marketing. Your exact budget will depend on multiple factors like location and the level of competition in your area.
Meanwhile, plastic surgery practices in cities like Los Angeles, Miami, and New York typically invest between $5,000 and $15,000 per month in marketing. The larger the city—and the practice—the higher these costs tend to be.
In primary markets, SEO can cost anywhere from $2,000 to $5,000 a month, and PPC ads usually range from $5,000 to $10,000.
In smaller markets, however, the average cost is much lower, around $1,000—five times less than what you’d pay in major cities.
The good news is that we make it easy to plan ahead.
Our SEO services come with a fixed monthly fee, so as your rankings improve, your cost per lead actually decreases—giving you more value over time.
Running paid ads? We offer a clear, upfront fee for campaign management. No hidden charges, no surprises—as your clicks go up, your costs stay predictable.
That’s how we work smart to get you real, measurable results.
Contact UsHow can I get plastic surgery leads?
We tap into the same top-tier data analysis techniques that Google and Meta rely on to supercharge your digital marketing campaigns, driving a steady flow of qualified patient leads.
For example, our PPC advertising—Google Ads and Facebook Ads—focuses on bidding for the right keywords and targeting specific demographics in Los Angeles, ensuring your practice gets in front of the right potential patients.
Plus, our lead generation strategies can optimize your website for speed, accessibility, and user-friendliness—turning casual visitors into loyal patients.
Contact UsWhy is SEO for plastic surgery important?
While referrals and social media are great, not all potential patients will find you that way—and that’s why you need SEO.
When done right by a professional marketing team like us, SEO becomes a powerful tool to reach out to your desired audience, especially those near your Los Angeles clinic.
We’ll work to optimize your plastic surgery website so it lands higher in organic search results, bringing in more visitors who are ready to book their consultations.
How? We’ll dive into keyword competitor analysis and market research specifically for the plastic surgery industry in Los Angeles. Then, we’ll craft a strategy to outshine your competitors and snag their top-ranking keywords.
Contact UsWhy is technical SEO important for plastic surgery marketing?
Technical SEO is like the behind-the-scenes work that helps your website perform better and appear in search results. It’s all about setting up your site so search engines can easily find, index, and rank it while ensuring visitors have a smooth, user-friendly experience.
Skipping out on technical SEO can result in poor visibility, lower organic traffic, and reduced conversion rates—ultimately hindering your progress toward your goals. Let’s make sure that doesn’t happen!
Contact UsWhy is content important for plastic surgery SEO?
Content is the backbone of effective SEO. Without it, your website is practically invisible to both search engines and potential patients.
Great content signals to Google that your site is credible and relevant, helps you connect with your target audience, and drives measurable business growth.
But don’t worry—we’ve got you covered.
We specialize in creating SEO-focused content tailored for plastic surgery practices. From identifying the best-performing content types to building strategic briefs, writing compelling articles, and optimizing key elements like title tags and meta descriptions, we handle it all.
Think of your title tag as your webpage’s first impression to search engines and your meta description as the short teaser that entices users to click. We’ll make sure both stand out and grab attention.
Contact UsHow can I make sure that patients in my area can find me?
If you want local patients to find you quickly, local SEO is the key. It helps you connect with patients nearby who are actively searching for your services.
For example, when someone searches for “plastic surgery clinic near me” or “best plastic surgeon in Los Angeles,” they’re not just browsing—they’re maybe thinking about booking an appointment.
In this case, we’ll target city- and suburb-specific keywords based on your location, like Los Angeles. Using advanced keyword research tools, we’ll build a comprehensive list of highly relevant local search terms.
By optimizing your website content using these local SEO-focused keywords, you’ll increase your chances of attracting new patients your way.
In addition, we can help you set up and register your Google Business Profile (if it’s unverified), upload photos, and optimize everything so you can rank on the first page to increase visibility for each location with a physical address.
Contact UsDo you offer eCommerce marketing?
Yes. We’re marketing experts at improving our clients’ eCommerce campaigns with Google Shopping.
Shopping ads connect you with the right shoppers—the ones actively searching for what you sell, whether on their phone, at home, or in-store.
Here’s something to think about: 44% of shoppers first turn to search engines like Google when looking for product details, and 55% of customers compare products online before making a purchase.
The takeaway? Google Shopping is one of the most profitable ways for eCommerce brands to get a solid return on ad spend (ROAS) or the revenue earned per dollar spent on marketing.
If you’re not using it, you’re missing out on sales!
Want to get an estimate?
If you’re interested in growing your plastic or cosmetic surgery practice, our team is here to help you every step of the way.
Let’s talk—call us at (+1) 310 879 8003 or send an email to contact@digitalspotlight.com for a free consultation. We won’t pitch anything until we’ve had a chance to listen and discuss what’s achievable for you.
Find out how our online marketing tactics can help plastic surgeons like you get the patients they deserve and crush their competition.
Contact Us
Stay ahead of the pack
Subscribe to our newsletter to keep up-to-date with the latest tips and insights to help your online business excel.