Plastic Surgery Internet Marketing Strategies

The United States (US) plastic and cosmetic surgery market has seen consistently strong demand in the post-pandemic era, pointing to the commitment of many patients to their aesthetic preferences regardless of economic pressures.

As a plastic surgery practice aiming to improve your online exposure and, ultimately, your non-referral patient volume, you might have considered hiring a digital marketing agency specializing in comprehensive online marketing services.

Technically proficient help might be quite attractive if you want to improve your website’s online standing to increase patient leads, consultations, and procedure bookings.

You might have already engaged with other agencies that offer online marketing campaigns, only to have ended up with less-than-stellar results. You may have reached the point where you think online marketing is a pointless time and money sink.

This situation might be especially vexing for you, as you know that you provide better plastic surgery services than the competition, but their online campaigns have left your website in the proverbial dust instead.

Digital Spotlight is here to show you how we do things differently and ensure you don’t waste your resources.

Our data-driven strategies boast a combination of expertise in digital marketing tools and a mathematically grounded approach that can help generate more patient leads, consultations, and procedures.

Want help
with search?

Unlike other digital agencies, we’ll try to understand your website’s current situation and what it needs to become a more formidable presence online.

We’ll conduct extensive technical audits on your website so we can devise recommendations as necessary to ensure that you do not get flagged for search engine penalties.

Before you sign up with us, we’ll compose an online marketing plan that stands out from the ones used by your competitors at zero cost to you. This approach helps us identify what you need before billing you for our work.

Our advanced analysis, supported by a substantial library of data acquired from our previous campaigns, can help your plastic surgery practice spend its advertising budget more efficiently and achieve the best possible search rankings.

Our deep understanding of Google’s algorithm lets us know what’s popular and what’s not. Our knowledge of search engine math also tells us which keywords will be profitable and which ones you should leave other plastic surgeons to spend their money on.

Our years of expertise can help you get better-quality leads and keep your costs low. We hold ourselves to the standards that truly matter: quality leads and your returns on investment (ROI).

We have over 15 years of experience growing our clients’ businesses, so you can trust that our leads-focused approach ensures that the online marketing strategy we craft for you will help your practice engage current, potential, and lapsed patients.

We offer an obligation- and pitch-free consultation if you’d like to know the opportunities to stimulate a steady influx of organic leads. Call us at 310 879 8003 and learn what we can do to boost your lead flow.

What Is Plastic Surgery Marketing?

Plastic surgery marketing is the totality of the approaches and strategies that plastic and cosmetic surgery practices use to attract new patients and increase public awareness of their medical offerings.

Don’t let your competitors steal the spotlight.
We’ll make sure your orthopedic practice stands out.

Ready to grow your practice?

In-person consultation:

Visit our office at:

2450 Colorado Avenue, Suite 100E
Santa Monica, CA 90404

Prefer a virtual consultation?

Call: (310) 879-8003

Email: contact@digitalspotlight.com

The Changing Business of Plastic Surgery

With the plastic surgery industry seeing increasing saturation and competition in recent years, digital marketing is an effective way of making yourself more visible to your target audience by conveying what your practice uniquely offers.

We combine various effective search engine optimization (SEO) approaches with high-quality content in an approach tailored uniquely to your practice’s needs. We’re also equipped to help your practice keep up with competitors in the cutthroat plastic surgery industry.

Our digital marketing services can ensure better ROI by helping your practice engage more deeply with current and potential patients. We accomplish this through our data library built on millions of ad dollars across over 2,000 global businesses in multiple niches, including the medical field.

Understanding Your Ideal Plastic Surgery Patients

Working with Digital Spotlight can help you precisely reach your desired patient groups, as we will conduct in-depth investigations (including advanced segmentation) of your target demographics. This analysis will help us make better decisions for your strategy.

We will ensure that your website’s components continuously align with patients’ intentions and searches.

Partner With Our Plastic Surgery Digital Marketing Services and Discover Your Online Potential

A plastic surgery internet marketing agency should demonstrate a thorough understanding of your campaign goals.

Digital Spotlight’s human touch focuses on learning about your problems and business goals. Far beyond the monetary value, we care about the results that would make a difference to your business, so we ask in-depth questions about your situation and concerns.

Through this approach, we can uncover problems (that can be independently verified) that you may not even be aware of.

We do not offer “guarantees” as there are too many variables in SEO for a guarantee to have any meaning. We focus on “results” that will provide long-lasting benefits for your practice.

The Benefits of Digital Marketing for Plastic Surgeons

Working with an online marketing agency like Digital Spotlight will immensely benefit plastic surgeons. We provide uniquely effective in-house tools and processes developed over multiple years of industry success.

Increased Visibility

We know the unmatched value of an effective SEO strategy on your search engine results page (SERP) rankings.

We can identify high-authority neutral and positive web properties to optimize, such as citations and reviews. To help increase (or maintain) visibility, we will conduct periodic technical audits to address any issues affecting your site’s rankings.

We take pride in our mathematical prowess, thorough research, and methodical approach that ensures high-ranking organic (nonpaid) search results.

Greater Engagement

We can maximize SEO’s impact on your practice to help you get the leads and patient bookings you seek.

With our “push” strategy, we can attract the attention of potential patients even if they’re not actively seeking your services. This approach includes display ads, email marketing campaigns, and social media ads that “push” the message directly to the target audience.

We also have a “pull” approach that provides potential patients with valuable content and experiences that would endear them to your plastic surgery practice. Examples include social media engagement and SEO.

Better ROI

To maximize the impact of your investment in our digital marketing services, we will help you define your key objectives, assess your current online local SEO authority, and establish a plan of attack to improve your search engine visibility and attract new patients.

We can further optimize your site with page-specific ROI-focused keywords. In developing this part of your strategy, we will continuously review and add content to help your website funnel in the potential patients who most frequently use your most crucial search terms.

Types of Marketing for Plastic Surgery Practices

Our substantial resources and scientific strategies support our comprehensive internet marketing services, all proven to generate more leads and provide significant returns on your investment.

Referral Marketing

An excellent patient experience is a surefire way of inspiring referrals. We provide off-site SEO services via link-building that cements your domain’s authority and relevance for specific topics.

Along with gaining Google’s trust, this strategy will help increase your page’s referral traffic from relevant websites. We are well-versed in this approach as almost all our clients come from referrals and other agencies—and they usually stay with us for the long haul.

Print Advertising

While traditional methods like newspaper and magazine ads can improve your brand awareness, online marketing can help your practice reach your target patient groups at a much lower cost.

Digital Marketing

The digital marketing strategy we’ll develop for you comes with components like search engine optimization (SEO) and paid ads, including social media ads and Google Ads.

We are a Google Premier Partner, which gives us exclusive access to Google’s data and a direct line to Google Ads’ top support teams.

Our social media services also ensure lower costs per lead for your practice by combining our knowledge of Meta’s features with our unique audience segmentation analysis.

Our search engine optimization focuses on aligning your website with even the most minute changes to the most popular keywords, ensuring your practice’s greatest possible online visibility.

What Should Your Plastic Surgery Marketing Look Like Today?

The digital age has shifted the pendulum from traditional ads towards online marketing as an accessible and cost-effective option for plastic surgeons. Here are some of the advantages that our internet marketing services provide.

Creating a Strong Online Presence for Plastic Surgery Practices

Our approach can reliably improve your online presence and conversions by turning your plastic surgery practice into a top answer for multiple queries.

Our online ads services cover Google Ads (formerly Google AdWords and Google AdWords Express) and Facebook Ads. We optimize these ads based on your goals to reach those who need your services most.

Additionally, social media presence, including public posts and Facebook group activity, positively influences your website’s performance. Google now considers social media content more relevant to the search giant’s services than ever.

We understand and use social media data patterns to your benefit. We can use Meta’s algorithms to your advantage while tracking your advertising spending compared to your front- and backend returns.

Combining our knowledge of Meta’s advanced features and our unique audience segmentation analysis, we ultimately target the efficiencies that mean lower costs per lead for you.

Age-Specific Social Media Marketing Guidelines

According to a study published by the Aesthetic Surgery Journal, effective social media marketing for plastic surgery clinics aims to use the right platform to push the right content for the right patient group.

For prospective patients in the 17 to 35 age bracket, the study recommended focusing on Instagram, Snapchat, and TikTok, with an emphasis on breast augmentation, as this is the most popular plastic procedure among this age group.
Potential clients between the ages of 36 and 70 are on Facebook and Instagram. Marketing strategies should focus on liposuction, with it being the most frequently performed procedure on this age group.
For people ages 70 and above, ad campaigns should zero in on Facebook, with patients in this age group most likely to search for blepharoplasty.

We ensure that the right messages are conveyed to the correct audience on the appropriate sections of your website. We also continuously test these variables in multiple combinations to find the most cost-effective version for you.

We are confident that we can deliver, as our experience has given us an in-depth understanding of multiple business niches through over a decade of testing, experimentation, and optimization.

Developing a Comprehensive Marketing Campaign for Plastic Surgeons

Digital Spotlight provides effective online marketing strategies supported by extensive experience and know-how, helping your practice stand apart as a desirable choice among plastic surgeons.
Our mathematician founders are trained to find patterns in data, and this expertise pushes your marketing campaign to the next level.
To create a comprehensive marketing plan for your plastic surgery practice, here’s what we’ll do:

Set Goals

We’ll perform a website quality audit outlining key elements we’ve discovered and investigated on your site. This deep dive will allow us to benchmark your site’s quality so we can establish clear goals and a workable strategy to reach these.

Identify Your Target Audience

We understand that search engine queries in your area have a strong intent to purchase goods or services, and thus, high SERP rankings are worth the effort.

Our content audit analyzes your site’s existing content from an SEO perspective. Based on the results, we will develop SEO-focused guidelines for future blog content relevant to the audience you identify as your target demographic.

We can also adjust your website’s architecture to make it more visible to additional variations of targeted keywords that have been highly ranked in the past and are likely to be highly ranked in the future.

Create a Holistic Digital Marketing Strategy

Our full-service marketing strategies include every facet of online marketing, such as social media platforms and paid ads.

Our thorough analysis considers the competition in your area and your current online local profile, providing technical details that give you a clear picture of your position.

We can also set up your Google Business Profile and handle registration (for unverified listings), photo uploads, and optimization for multiple first-page rankings. These steps ensure more visibility on Google for your physical location.

Your plastic surgery practice will benefit from our results-oriented approach that draws on our extensive knowledge and numbers-driven strategies.

Measure Success

We will provide monthly reports on your website’s performance as your campaign progresses.

We will also submit the Looker Studio Report showing your visibility and website traffic in Google Search Console. This platform will give you a clear and visual account of your progress.

We are committed to full transparency and clear communication when managing your campaign. We will set aside 30 minutes to an hour per month for campaign performance review meetings via Zoom or phone.

Create a User-Friendly Website Optimized for Conversions

Our internet marketing strategies rely on a web design philosophy that tests compatibility across different platforms.

We will also ensure lead-generating citations for your page, which typically come from local sites. These citations are relevant locally and can boost your map presence or organic local search rankings.

These citations are not randomly selected; we focus on link-building opportunities with high conversion rates.

Plastic Surgery Digital Marketing Success From Every Angle

With competition in the plastic surgery market at a fever pitch, your practice needs to consider the following advantages when you work with us.

SEO

Our comprehensive SEO services provide significant returns on interest for our clients. Our approaches reduce clients’ marketing costs by around 33% and their acquisition costs by 23%.

We also boost clients’ leads and sales by around 83%—and in some cases, even lead to a fourfold surge in sales.

Our SEO strategy incorporates a three-pronged approach that ensures maximum coverage:

Off-site SEO involves strategic link-building to establish your website’s domain authority and relevance for specific topics. These links will help you gain Google’s trust and increase referral traffic from relevant sites.
On-site SEO involves aligning your web content with the keywords you want to rank for so that Google detects which keywords you optimized on your webpage.
Local SEO involves helping small businesses or geographically dependent ventures gain the top spots in Google’s local search rankings.

Our in-depth optimization process gives our clients an advanced and reliable system for gaining and keeping first-page local organic search rankings.

As the first step of our collaboration, we will also offer you a free SEO tech audit to help you determine what’s affecting your search engine results.

Online Reputation Management

Our reputation management services oversee and protect the online information seen about your practice, personnel, and services. This approach can nullify the harmful effects of negative reviews.

Each positive review about your practice significantly boosts your reputation. Positive feedback published online is the best referral, giving potential patients a clear view of your level of service.

Content Writing

We are committed to providing human-written content. We use AI content detectors, including Originality.ai, Copyleaks, Crossplag, and Content at Scale, to evaluate our writers’ work closely, as Google’s spam policy rewards high-quality content creation.

We also continuously optimize our output so that our AI scores do not exceed 25%. This thoroughness ensures that our strategy yields original, engaging, and relatable content.

eCommerce

We provide eCommerce SEO services if you run an online store as part of your medical services. Improving your store’s visibility and organic ranking in search engine results can help drive traffic to your main practice website, potentially boosting your conversion rate.

CRO

Our conversion rate optimization (CRO) services measure your site’s conversion rate and average cost per click (CPC) and how the interplay of these factors can affect your cost per conversion.

We ensure that conversion occurs every time a user clicks or views your ads or free product listings and takes actions like scheduling their next plastic surgery appointment from their mobile phones.

Analytics

We use Google Analytics for your website analytics, and this level of integration involves Google collecting user internet protocol (IP) addresses and usage data.

We can help set up Google Analytics for you when needed. We can also audit Google Analytics and the associated implementations to ensure that data is reliable and trustworthy.

Marketing Strategy for Plastic Surgery

Our best practices are rooted in our extensive expertise and state-of-the-art tools, all of which help build your site’s authority and reputation so that your plastic surgery practice stays on Google’s good side.

Start Local SEO

With many possible answers for every search engine query, users prefer to save time by not looking beyond page one of Google’s SERP. Our local SEO services aim to address this issue by helping your website reach a high ranking in query results for your area.

The keyword strategy of our local SEO services prioritizes location-oriented targeting over general targeting. While we won’t stop optimizing your site for general keywords, our field-tested analysis process and tools can lead to highly targeted client traffic.

Branding Your Plastic Surgery Practice

Effective branding is a must to keep your practice fresh and relevant in the eyes of the public. This applies especially when your branding is cohesive across client-facing material like your website, brochures, and business cards.

We know that visual appeal is a core component of marketing success, which is why we will ensure that the personalized branding elements of your campaign are unified and specifically aimed at addressing your patients’ concerns.

We also understand that messaging, names, and terms significantly impact SEO. In developing your digital marketing strategy, we look for patterns across topics, keywords, content, site authority, and other relevant items to see what potential patients search for the most in Google.

Loyalty Programs for Plastic Surgery

A loyalty program will reward your most enduring clients, encouraging them to refer more people to your practice.

Rewards like special deals, one-time incentives, or priority access to in-demand schedules can entice this crucial patient group. However, rewards should be simple and unencumbered with terms and conditions lest you lose your patients’ interest.

Your high-quality services and our strategic backlink-building for your site can help you promote your loyalty program.

Offer a Free Consultation

While patients are likely to have done some research before scheduling their appointments with you, more is needed to guarantee that the information they’ve gathered is helpful and practical.

Offering a complimentary consultation represents a unique opportunity for patient education. Aside from ensuring that the patient’s knowledge is correct, safe, and updated, a free consultation helps earn the patient’s trust, further bolstering your practice’s reputation.

Offline Marketing for Plastic Surgeons

Your practice needs to consider that offline marketing methods like radio, TV, billboards, and print ads face unique disadvantages when compared to the accessibility, targetability, and cost-effectiveness of online marketing.

Direct mail marketing is also expensive and time-consuming and—in extreme cases—might even turn away potential patients.

Traditional advertising channels are severely limited in terms of targeted marketing. Adapting to the shift toward digital marketing can help your practice reach your desired audiences at a fraction of the cost.

Giveaways

One traditional marketing channel that might still prove profitable is giving away freebies. This approach represents an opportunity for further client engagement, as giveaways may be attractive to those who tag their contacts under your post or who subscribe to your monthly newsletter.

We conduct ongoing, simultaneous SEO checks to ensure that your practice and positive mentions, such as those arising from giveaways, are ranked above harmful content.

Events: Any Excuse for a Party

Hosting an event can improve your practice’s visibility and build stronger relationships with your patients. An event allows you to show a casual and more intimate side to your practice, cementing your local presence as both a social person and a professional.

Anatomy of a Great Event

A successful event will feature the following components that will help your plastic surgery practice stand out:

A social hour before the event
A short presentation
Event-only discounts for your services
Prize draws and giveaways
Question and answer session during the event
Follow-up incentives

Cause Marketing

Another effective way to magnify local awareness of your practice is by participating in essential causes like charities. This involvement shows that, beyond providing your services, your practice is concerned about the community.

Educational Marketing

Patients’ decisions play a significant role in their choice of plastic surgery procedure and practitioner. In recent years, online resources have emerged as a commonly used guide for decision-making and treatment plans.

Considering this fact, patient education thus plays a vital role in your internet marketing campaign. We will prioritize optimizing your content for high-information keywords that are most important to your business and your patients, taking into consideration predictive traffic.

Budgeting for Plastic Surgery Practices

In targeting your audiences and desired outcomes, we will consider your budget, business goals, and industry specifics during our no-obligation consultation.

Our all-encompassing strategic planning and methodology ensure that our recommended marketing approach smoothly dovetails with your budget and targets, ultimately maximizing your investment.

What Should Your Plastic Surgery Marketing Budget Be?

Your marketing budget will depend on your practice’s size, long-term plans, active competition, and local presence. A conservative benchmark for medical practices is allocating 1% to 5% of gross revenue to marketing budgets.

Ongoing Marketing Budget

As your campaign progresses, we will ensure that you have complete control over where your ad money goes.

We charge a flat monthly fee for our services, so even as your website climbs the rankings and becomes more valuable, acquisition costs for new leads drop.

We value complete transparency, and we don’t charge hidden commissions. We run your campaigns on your account, achieve the results you desire, and ensure that fees are transparent and agreed upon upfront.

Your Plastic Surgery Website

To put your best foot forward, we can set up your account at one of our preferred third-party hosting providers. Unless otherwise specified, we will charge you a one-off fee for developing and installing your site on this server, along with statistics software like Google Analytics.

Why Is Your Plastic Surgery Website So Important?

A well-designed and fast-loading website can ensure a pleasant user experience and increase the chances of conversion.

Through our website quality audit service, we can outline the main elements we’ll investigate on your site to establish a clear and adaptable strategy for your online portal.

We can also refine your on-page optimization factors, such as your site title, H tags (header tags or heading tags), and content, to increase your website’s relevance to Google.

Plastic Surgery Website Content

We will develop high-quality content using keywords aligned with what potential patients intend to search for. We ensure all our content is human-written by subjecting it to a series of rigid AI checks.

Our focus on editorial SEO aims to dominate the content marketing niche for the long term. Our writers are specifically trained and equipped to submit extensively human-researched and human-written content.

Plastic Surgery “Before and After” Galleries Are Your Best Testimonials

Among the strongest proofs of competence for a plastic surgeon is a “before and after” picture narrative. Plastic surgery almost always deals with exterior problems, so you can build trust in your practice using website photo galleries showing patients the results they can expect.

Another advantage of photo galleries is that potential patients will get a detailed look at your aesthetic sensibilities and skills, which is why images can be as powerful as multiple positive reviews.

However, note that to use your successful cases to showcase your abilities as a plastic surgeon, you must get your patients’ express consent to post their photos online.

Plastic Surgery Landing Pages: Where Visitors Convert to Leads and Leads Convert to Consultations

Your website’s landing page represents an unparalleled opportunity for your practice to present its best features and services. Our digital marketing packages can help design and refine your landing page to be informative, location-specific, and targeted to your potential customers.

We will optimize your landing page’s H tags for target-specific keywords and produce rank-ready, keyword-optimized content (such as articles covering your niches and services) for the page’s body.

We will also repair faulty internal links and optimize the overall site for mobile searches.

We will provide ongoing, simultaneous SEO adjustments to multiple online profiles, documents, and entries on favorable web properties to ensure that your first-page listings outweigh harmful web properties.

Once you achieve first-page rankings through our services, we can establish a ranking defense plan to promote your strong reputation and defend your position relative to the competition.

Plastic Surgery Blog: Relevant Content to Attract Attention

As blogs use the narrative method to make their point, active blogging is especially suited to assuring potential patients of your practice’s competence.

What Makes a Plastic Surgery Blog Great

Client education, focusing on the topics you excel in, is a surefire way of strengthening your credentials as a medical professional.

Other potential topics for a successful blog include the following:

Case studies
Healthy lifestyle tips
New plastic surgery procedures
New staff member introductions
Announcements of new developments and updates involving your practice
Awards your practice has recently garnered
Videos and infographics

You Don’t Have to Write It Yourself

Your plastic surgery practice can benefit from the seasoned writing and editing included in our blog writing services, helping you shine as an industry thought leader.

Social Media Marketing for Plastic Surgery Marketing

Our social media marketing services use platforms like Facebook and Instagram to help you reach potential plastic surgery patients.

Using Social Media Marketing for Plastic Surgeons

Social media marketing can effectively promote your website, blog posts, workshops, and seasonal events. Our services cover platforms like Facebook, LinkedIn, and X (formerly known as Twitter).

Some other ways to leverage social media include:

Answering frequently asked questions about plastic surgery procedures
Displaying “before and after” images
Inviting followers to various events
Promoting special offers together with plastic and cosmetic healthcare products
Providing links to specific content on your website
Providing quick announcements
Running surveys and contests

General Plastic Surgery Social Media Marketing Rules

As a two-way channel, social media requires you to be interactive to maximize what these platforms offer. Social media can be a learning experience for you (as you can become more familiar with patients’ preferences) and your potential clients (via patient education).

Your interactions with patients should be caring while maintaining a professional manner. Patients are approaching you for your expertise, and this should be reflected in how you conduct yourself on social media.

Online Marketing for Plastic Surgeons: Paid Media

We consider this approach as the online equivalent of placing eye-catching billboards in the most prominent spots. Our paid media services involve running ads on platforms like Google and Facebook to attract potential patients who might not find you organically.

Among the significant advantages of our paid ad services is that unlike other online advertising firms promising top ad placement on search engines or social media platforms, we will draft a clear roadmap for your campaign before we ask you to invest a cent.

We will continuously test, adjust, and maintain your ads so that we can pinpoint any growth opportunities right away. This approach will give you instant traction and maximize your investment.

As digital marketing specialists, we are confident of the effectiveness of our paid ad services. We bring more than 15 years of experience in developing and deploying marketing campaigns optimized for maximum effectiveness.

Pay-per-Click or PPC

Our PPC services place ads on search engine results from pages or other websites, with you paying once someone clicks on one of your ads. This approach is well suited to driving targeted traffic to your site and generating leads.

Our PPC strategy involves in-depth research, analysis, and audits of your campaign. This thoroughness lets us identify your most valuable audiences, pinpoint effective keyword options, and produce high-value ad copy.

Display Ads

Display ads add spice to your campaign through the liberal use of images, video, and audio.

Our display ads services can help you reach 90% of internet users. This type of paid ad can appear on the Google Display Network, which covers platforms such as YouTube, Gmail, and mobile apps.

Social Media Ads

Ad options are usually available on platforms like Facebook, Instagram, and LinkedIn, representing another opportunity to reach your target audience and generate leads.

Social media ads are beneficial when promoting your website or content, offering special deals, or inviting users to join your email list.

Mobile Ads

A crucial part of our campaign design is mobile-first indexing. We optimize your mobile pages, content (including ads), and sitemaps to accommodate searches made through mobile web access.

Native Advertising

This type of advertising involves paying a fee to place your content on another platform, preferably one where you know your target audience visits frequently. This approach makes native marketing essentially the digital version of traditional billboards.

However, be warned that this is a longer-term and indirect approach that could yield results that are hard to measure.

Email Marketing for Plastic Surgeons

Our email marketing approach is akin to sending personalized invites to try new products or services. We provide a way to reconnect with your past patients and keep them engaged with your brand.

Our services can help you reach your desired demographics and increase lead volume by combining various ad formats and precise audience targeting.

Email Converting Contents

An email that can lead to actual conversion begins with an eye-catching subject line that resonates with the target audience.

Once you’ve attracted the reader’s attention, the email’s content should be relatable and valuable to them. This element is crucial, as you do not want prospective patients to feel they are wasting their time reading your material.

What Makes Email Marketing Work?

Our email marketing services involve sending targeted messages to people who have opted to receive communications from your practice. By offering valuable content, exclusive deals, or other incentives, you can encourage online users to become leads and, eventually, patients.

Patient Reviews: Nothing Beats Word of Mouth for Plastic Surgeons

Patient feedback published on Google, Facebook, and other key review platforms is a uniquely valuable resource, considering that an estimated 92% of consumers are willing to trust word-of-mouth and user-generated content (UGC) more than traditional brand advertising.

Patient satisfaction can encourage positive feedback and glowing online testimonials. Commendations from past and current patients hold significant weight in describing the quality of your services to potential patients.

Get More Reviews

With every successful procedure, ask your patients for feedback by requesting them to leave a review on your website and Google Business Profile.

Our reputation management services monitor and protect the online information seen about your brand and personnel. This approach can offset the harmful effects of negative reviews.

Positive Reviews

Satisfied patients take the time and care to write a positive review of their experience with your practice, so responding to these reviews is necessary.

We can zero in on the search terms most associated with positive and neutral reviews of your practice, and we do the same for every other key term to further enhance your reputation on Google.

Negative Reviews

Our reputation management services can prevent negative reviews from drowning out positive feedback about your practice in Google.

We conduct comprehensive, ongoing, simultaneous search engine optimization to ensure that your website and its positive mentions achieve higher ranks than harmful web properties.

Our approach will give your practice the elbow room to contact the reviewer and resolve their issues.

Augment Patient Testimonials With Other Third-Party Verification

At additional cost, we can provide recommendations in high-authority third-party sites like Forbes and The Huffington Post to saturate the internet with information that we control. This strategy helps us manage and protect the information associated with your business on online review sites.

Retarget Past Visitors to Convert Them Into Patients

We provide retargeting services that can encourage previous patients to return or refer others to your practice. Our retargeting ads help keep your brand in front of your patients, and while they might not click right away, the ads ensure that they’ll go to your website when ready.

Our Google remarketing leverages eye-catching images, videos, and animations to encourage referrals, which can help bring in patients who would otherwise be unaware of your campaign.

Ready to stand out online? Contact us today!

Hire the Plastic Surgery Marketing Experts

If you need expert help to make your digital marketing efforts work, Digital Spotlight is here. We bring broad experience, comprehensive knowledge, and a vast data store to implement an effective strategy for you. We have more than 15 years of experience in the digital marketing industry and have worked with more than 2,000 clients who have enjoyed successful campaigns. Our client retention rate is 95.67%, a testament to the quality of services we can offer your plastic surgery practice.

An Integrated Approach to Plastic Surgery Marketing

Our expertise is the use of digital tools, coupled with a vast assortment of marketing knowledge and experience, to help you find and engage new patients for your plastic surgery practice.

In developing your customized digital marketing campaign, our team thoroughly audits your situation, goals, and budget, helping us determine the best-tailored approach for your needs.

Our mathematical method finds patterns in data. We keep every piece of information from our campaigns and market reports—and we apply all that learning to the strategy we’ll develop for you.

We provide a unique competitive advantage because we’re among the first to hear about new Google features. We also have access to nonpublic competitor data and updates, so you can gain an edge before other plastic and cosmetic surgery practitioners even know about them.

We will ensure that your content is relevant and high-value. With the right content type for target keywords, your website can help your current and new patients easily find your practice and get the top-notch care they deserve.

Google-Certified Professionals

Our status as a Google Premier Partner means we have exclusive access to Google’s data and a hotline to Google Ads’ dedicated support teams. Our top-level access to Google delivers a quality of service that other agencies can’t offer.

This certification took hard work. Over the years, we earned Google’s trust by consistently and successfully investing millions of dollars monthly for our clients, and we solidified that trust by retaining our clients.

Plastic Surgery Marketing Framework

Before even asking you to invest a single dollar in our services, we will draft a clear framework for your plastic surgery practice. We pride ourselves on doing things differently from other online advertising firms that promise the moon and pledge top search engine placements for clients.

Proven Plastic Surgery Digital Marketing Results

As proof of the quality of service Digital Spotlight provides, here are some examples of medical practitioners who enjoyed the benefits of working with us to boost their presence online.

Mark P. Solomon, plastic surgeon
When California-based plastic surgeon Mark Solomon first partnered with us, he had a negligible Google presence and near-zero visibility through keywords representing quality leads. This was despite his status as a well-respected veteran in his field.Our comprehensive marketing services saw Dr. Solomon’s leads (as measured by Google Analytics) spike by 266%. His website also enjoyed increases of 217% for both the Top 10 and Top 3 Google rankings.Fast forward to today, and Dr. Solomon is now a market leader in his primary specialty.

“[Digital Spotlight is] terrific. I was with another web company that essentially wanted to keep me hostage to their service. [The] team literally moved my site to their servers in one night. By the time the other company realized my site had been moved, it was several days. This validated my sense that the other company was inept. On the other hand, [the Digital Spotlight] team has consistently raised my rankings on Google and my practice has continued to grow, thanks to [their] efforts. They respond promptly to my questions and are able to make corrections quickly. I highly recommend [Digital Spotlight].”
Mark P. Solomon, MD, FACS

Benjamin C. Paul, plastic facial surgeon
New York-based surgeon Benjamin C. Paul approached us to develop an SEO campaign to establish a new brand under his name. He previously worked with Digital Spotlight to market a hair transplant practice.The campaign for the new brand’s website proved to be an astounding success, with a 162% increase in leads (as measured by Google Analytics), a 316% upswing in Top 10 Google rankings, and an even more impressive 825% surge in Top 3 Google rankings.

Dr. Paul’s campaign demonstrated the strength and sophistication of our digital marketing services by proving that high Google rankings are possible even in areas with entrenched competition.
“Digital Spotlight [is] excellent—responsive and focused.
My website has never ranked better. Becoming more tech-savvy and having a proper team [for] your SEO is essential. That makes Digital Spotlight the team to use!”
Benjamin C. Paul, MD

Ready to have your own smashing success story? Call 310 879 8003 for a free consultation and learn how to boost your lead flow, as we’ve done for many other healthcare providers and businesses.

Frequently Asked Questions

Can you market plastic and cosmetic surgery practices without a new website?

Yes. We can perform a content audit that analyzes your existing site and its contents from an SEO perspective.

Based on this audit’s results, we will develop SEO-focused guidelines to help your website align with your target audience’s search terms.

How long will it take to see the fruits of your marketing efforts?

Anything worth doing is worth the patience and effort, which is why effective digital marketing requires time before its full impact can be measured. According to Google, visible results from SEO efforts materialize roughly after four months to a year.

However, results might vary widely, as different niches aim for unique goals, and every venture within each niche has its own targets, resources, competitors, and SEO strategy.

Our extensive technical audit ensures that your campaign has a clear set of benchmarks and milestones, helping remove some uncertainty and wait time.

Are you going to handle all of my marketing needs?

Yes. If you choose to work with us, we will handle the bulk of promoting your practice through our marketing expertise on search engines and social media.

We develop actionable, in-depth, and fully customized online marketing plans for you. We can help your practice enjoy robust conversion rates while you focus on your patient’s needs.

How can you prevent high CPAs in plastic and cosmetic surgery PPC campaigns?

We ensure the lowest cost per acquisition (CPA) for PPC campaigns through extensive keyword research and optimization.

We can target 3 to 20 core keywords simultaneously. With our proprietary ranking technology, you can rank high for as many as 150 derivatives of these keywords on Google’s first page. We will ensure your website is optimized for patients’ intentions and searches.

We will also perform a free technical audit that might cost thousands of dollars in other agencies. We don’t charge extra when your website performs well, and it gets cheaper to run as its online position strengthens.

Can you help market both surgical and nonsurgical procedures for plastic and cosmetic surgery practices?

Yes. Digital marketing can benefit every aspect of every conceivable sphere of activity. While we will focus on the services most critical to your practice’s growth, we can also showcase nonsurgical procedures like Botox.

Partnering with certified and experienced SEO specialists like us can help your practice and all of its components thrive.

Contact us today for a no-pitch consult

Contact Form