Plastic Surgery Marketing Experts, Digital Ads

You’re a top-tier plastic surgeon delivering exceptional results. But growing your practice online? That wasn’t part of the medical training.

With over 10,000 plastic surgery businesses active in the US today, standing out isn’t easy.

Some of your competitors have cracked the code—filling their calendars with new, nonreferral patients. Meanwhile, you’re staring at empty slots.

You’ve probably heard that digital marketing is the key to more visibility, more consults, and more booked procedures.

But doing it yourself? That’s a full-time job on its own. So, you hire so-called “digital marketing experts,” invest heavily, and…nothing.

Their campaigns flop. Sound familiar? That’s where we come in.

We’re not just another agency making big promises.

We’re data-driven digital marketers who understand Google’s algorithm, social media trends, and—most importantly—the plastic surgery industry.

We deliver what matters: measurable results. More patients. More consults. A higher return on investment (ROI).

Want help
with search?

Why partner with us?

We know what works. From SEO (search engine optimization), Google Ads, and Bing Ads to Facebook or Instagram Ads, we craft campaigns that convert.

No lock-in contracts. Our clients stay because we deliver—not because they’re stuck.

We’re a proud Google Premier Partner. That means certified digital marketing experts handle your campaigns, ensuring top-tier results.

We love numbers. Our team thrives on analyzing data patterns, optimizing every dollar you invest.

Let’s talk. Visit us in Santa Monica at 2450 Colorado Avenue, Suite 100E, or call (310) 879-8003. You can also email us at contact@digitalspotlight.com.

Your competitors are winning online. Now, it’s your turn.

Don’t let your competitors steal the spotlight.
We’ll make sure your orthopedic practice stands out.

Ready to grow your practice?

In-person consultation:

Visit our office at:

2450 Colorado Avenue, Suite 100E
Santa Monica, CA 90404

Prefer a virtual consultation?

Call: (310) 879-8003

Email: contact@digitalspotlight.com

Benefits of Our Digital Marketing Services

Do you want to boost your website traffic? Are you after more patient leads? Or do you want to increase your profits?

Check out the exciting benefits you’ll enjoy when you use digital marketing:

Improve Brand Awareness

Referrals are great, but let’s face it, they aren’t enough anymore. It’s time to make a difference and get noticed online to attract new nonreferral patients.

For instance, we can use SEO and Google Ads to help your practice’s website climb on the first page of search results for relevant keywords.

Engage With New Patients

These days, plastic surgery is gaining more popularity than ever before. Now’s your chance to set yourself apart and interact with potential patients actively seeking your services.

But maybe you don’t know where to start.

Fortunately, our tried-and-tested medical marketing strategies can help healthcare practices like yours connect with the right people who matter the most.

Increase Credibility

No one wants to see a “quack doctor,” right? So, how do you build trust in potential patients as a plastic surgeon?

If Google ranks your website high on its search engine results pages (SERPs), your ideal patients get the impression that your services are trustworthy.

Look no further. We can help you reach the top of SERPs by optimizing your plastic surgery website with relevant keywords potential patients use to search for plastic surgery-related information.

Attract More Leads and More Patients

Imagine you’re a potential patient visiting your plastic surgery website. Ask yourself, “Does the website design look impressive?” “Can I quickly find the information I need?” If the answer is “Yes,” you’re on the right track.

You can count on us. Our lead generation tactics ensure your site is easy to navigate, well-optimized, and fast-loading to attract leads and turn them into loyal patients.

Enhance Accessibility on Any Device

People use different devices—computers, phones, and tablets—to browse online.

Your plastic surgery website must work smoothly on all of them so you won’t miss where your potential patients are looking.

Don’t worry, we’re here to help. Using tools like PageSpeed, we’ll check how fast your website loads on desktop and mobile and ensure it has a 90+ score.

Interested in getting on board now? Call 310 879 8003 to talk to one of our marketing specialists. Continue reading to learn more.

Why Is Marketing Important to the Success of a Plastic Surgery Clinic?

Suppose you want to stand out in a highly competitive industry. In that case, you shouldn’t ignore digital marketing.

Imagine this: Your digital marketing is your plastic surgery clinic’s face online. It’s what potential patients first see when they search the internet about your practice.

Position Your Practice as an Industry Leader

Looking to grow your plastic surgery practice’s online presence? We’ve got you covered.

We’ll make you a trusted leader in the healthcare field by highlighting your credentials and top-notch services. That way, you’ll attract more patients who only want the best care they deserve.

What Is Plastic Surgery Marketing?

Many people are looking for plastic surgery services just like yours. How do we say so? In 2024, almost 2 million plastic surgeries were performed in the US alone.

But the question is, “How do you reach those potential patients?”

Simple—you need customized plastic surgery marketing to help your practice attract patient leads and get more appointments.

But how does it work? Keep reading to discover more.

Plastic Surgery Marketing Services

Ready to explore the right plastic surgery marketing campaign for your needs? Here are the digital marketing services we offer:

Pay-Per-Click (PPC) Advertising

Looking for a fast track to get noticed online? A PPC campaign is your shortcut to the top of SERPs.

You can show your ads across multiple platforms, like Google, to boost online visibility and see immediate results. Here’s the deal: You only pay when a user clicks on your ad.

Google Ads

Google Ads offer several products to enhance your online presence, such as:

Search ads ensure prospective patients find your services. We’ll help you turn clicks into qualified leads.
Remarketing ads display your services to people who’ve already visited your website, reminding them why they clicked in the first place—and it won’t cost you much. We’ll help you stay top of mind with potential patients.
Display ads reach a global audience with a wide network and increase brand awareness. We’ll help you target potential patients based on their interests, demographics, and buying habits.

Social Media Marketing

Want to use social media to promote your practice? It’s an excellent idea. But how can we be so sure?

Here’s a fun fact: In 2025, it’s projected that there will be over 300 million social media users in the US. So, now’s the best time to jump in.

Fortunately, we can create targeted social media ads to showcase your plastic surgery practice. You won’t miss out on popular platforms like Facebook, Instagram, and LinkedIn.

Microsoft or Bing Ads

Are you looking for less market competition than Google? We offer Microsoft Ads, also known as Bing Ads. It might sound new to you, but we’re telling you, it’s a practical choice.

These ads can help you stand out more on search engines like Bing, DuckDuckGo, and Yahoo!, attracting new patients. Plus, it has a lower cost per click.

Just a heads-up—plastic surgeons are competing on price, services, location, and reputation. It’s a tough crowd out there, so every detail counts.

Search Engine Optimization (SEO)

Curious about SEO? It’s a fantastic way to boost your plastic surgery website’s ranking on SERPs and drive more website traffic.

Fortunately, you don’t have to do it alone. We can help you create compelling content, keyword-rich landing pages, and effective calls to action (CTAs) to convert leads to loyal patients.

Rank Organically

Good news—our SEO services helped clients, including surgeons like you, improve their Google organic rankings.

The result? A whopping $130 million in extra annual revenue. Sounds great, doesn’t it?

Conversion Rate Optimization (CRO)

Do you get many web visitors but only a few inquiries or bookings? Fret not—CRO is the key. We’ll help you maximize your current website traffic.

We’ll optimize your landing pages and ensure your offer speaks to your target patients. Not only that, we’ll also run A/B tests to compare two versions of your webpage and find which one works best.

Content Writing

Here’s an interesting fact: 87% of marketers say content marketing boosts leads. However, you’re a plastic surgeon, not a talented writer. You’re probably busy running your clinic.

Don’t worry—we offer content marketing services. Our skilled writers and editors can create original, relevant, engaging content that resonates with your target patients.

Leave it to us so you can focus on what you do best—providing excellent patient care.

Online Reputation Management

Check this out: 73% of patients in the US check online reviews and testimonials before choosing a healthcare provider.

But how do you make the most of online reviews?

Fortunately, we’re here to help. We can collect, monitor, and manage your positive reviews. We’ll respond to them with relevant, SEO-rich keywords to boost your online reputation.

Now that you know several online marketing options, what are you waiting for?

Contact us for a free, no-pitch consultation. Send us an email at contact@digitalspotlight.com. We’d love to hear from you!

How We Determine Your Custom Strategy

During our first conversation, we don’t pitch. We listen to you to clearly understand your challenges and goals.

We don’t believe in one-size-fits-all solutions—just results that matter. That’s why we tailor a marketing plan for your plastic surgery practice.

Here’s what we focus on:

Your Industry

Every healthcare field is unique, and the same goes for your marketing strategy. That’s why we don’t assume that what works for one practice will work for another.

We start by getting to know your practice inside and out to develop strategies that bring you the right leads.

Your Business Goals

As a surgeon, you want a steady stream of patients without breaking the bank—sound about right? We totally get it. Our online marketing company focuses on your practice’s specific goals and key metrics.

Your Ideas in All Plans

We’re not here to chase the highest clicks. Instead, we focus on what matters: high-quality leads.

We’ll regularly check in to ensure the inquiries you’re receiving meet your standards. If we need to tweak our approach based on your feedback—like only counting calls that last longer than 45 seconds—we’re on it.

We’re here to adapt to your needs and fine-tune our strategy for the best results.

Your Analytics

Do you want to know if your marketing efforts work or need optimization?

We track everything using tools like Google Analytics, such as user behavior, website traffic, and conversion rates. There is no guesswork here—just clear insights!

Why Plastic Surgeons Should Hire a Marketing Agency

Running a plastic surgery practice is challenging enough—adding the task of digital marketing can feel like an extra burden. Let us take that off your plate!

We deliver results. Share your challenges with us, and we’ll show you how we’ve helped other clients succeed.

Continue reading to see how we can do the same for you.

Solving Key Challenges for Healthcare

It’s no secret—plastic surgery practices face challenges like fierce competition and maintaining long-term patient relationships.

Here are some common issues and how we tackle them:

“Our Website Isn’t Driving Enough Traffic”

No need to stress—we’ve got it covered. Our digital marketing experts know how to improve your website’s rankings and drive consistent traffic.

How? With our exclusive ranking technology, we target keywords that increase your visibility on Google’s first-page search results, including:

3 to 10 keywords that will rank your website for 10 to 70+ variations of these keywords
9 to 20 keywords that will rank your website for 30 to 150+ derivatives of these keywords

“We’re Opening a New Location”

Congratulations! But the work doesn’t stop there—you must keep spreading the word. And that’s where we come in.

We can help with your Google Business Profile (GBP), a free listing tool that boosts your visibility. We’ll create your account, verify listings, add photos, and update details, such as name, address, and phone number.

This approach is ideal for making your plastic surgery practice a local go-to clinic.

“We’re Not Attracting Enough Patients”

Is your clinic feeling too quiet? The problem could be your messaging. Maybe your ads aren’t connecting with your target audience.

Fortunately, we know how to craft compelling ad copy that grabs new patients. Trust us to boost your patient acquisition and make your clinic the go-to choice.

“We Have a High Patient Turnover”

Do patients keep switching to other plastic surgeons? It could be time to level up your services.

We’ll help you promote your latest offerings and special deals and grow your email list with social media ads to keep patients coming back.

Let’s team up and shift the numbers in your favor.

Why Choose Our Digital Marketing Agency

At Digital Spotlight, we’re all about helping you become a leader online. Here’s why our digital marketing strategies are best for you:

Measurable Results

We focus on real-world impact. Take this case study from Dr. Jordan Rihani of the Facial Plastic Surgery Institute.

Dr. Rihani struggled to generate patient leads for his facial plastic surgery services. So, we optimized his website’s SEO and Google Ads.

Here are the metrics used and the corresponding results:

Leads: The number of people interested in what you offer who could turn into customers.
Clickthrough rate (CTR): The percentage of people who clicked versus those who saw the ads.
Conversion rate: The percentage of visitors who took action and converted compared to the percentage of people who visited the website through the ads.
Top Rankings: The number of times a website ranks in the top 10 and top 3 positions of the Google search results.

Paid Ads	Start	Latest	Improvement
Leads	4	41	925%
Clickthrough Rate (CTR)	4.01%	16.64%	314.96%
Conversion Rate	1.63%	9.09%	456.82%

SEO	Start	Latest	Improvement
Leads	25	171	584%
Top 10 Rankings (Google)	73	607	732%
Top 3 Rankings (Google)	42	371	783%

The results say it all. SEO improved his website’s visibility, while Google Ads targeted the right audience—those actively looking for facial plastic surgery.

Full-Service Online Solutions

We find the best ways to help your practice thrive. Whether through SEO, Google Ads, Facebook Ads, or Bing Ads, we use various digital marketing tools to boost your online presence.

Google-Certified Professionals

We’re not just another agency—we’re a Google Premier Partner. Our certified experts can run successful campaigns, maximize ad budgets, and keep clients satisfied.

We’re Performance Marketing Experts

So, what makes us different? Many of our top clients have worked with other agencies before, but they’ve seen better results, communication, and reporting with us.

Digital marketing results can’t be guaranteed due to fluctuations and changes in market conditions, algorithms, and competition.

Still, our commitment is to deliver more leads, lower patient acquisition costs, and a higher ROI.

Transparent Communication and Reporting

Our clients love how easy it is to talk with us. We ensure smooth project management and clear communication. You’re constantly updated with regular reports and monthly 30-minute Zoom or phone calls to review performance.

Your Growth Is Our Goal

We’ve helped fuel our clients’ patient growth and give their plastic surgery practice the online success it deserves.

We’re Experts in the Plastic and Cosmetic Surgery Arena

We have a track record of success with clients like Dr. Mark Solomon, a Beverly Hills-based plastic surgeon.

Thanks to our SEO work, Dr. Solomon’s online presence is stronger than ever. Here’s what he had to say about working with us:

“I was with another web company that essentially wanted to keep me hostage to their service. Digital Spotlight literally moved my site to their servers in one night. Since then, they’ve consistently raised my rankings on Google, and my practice has continued to grow thanks to those efforts.”
Mark P. Solomon, MD, FACS

We’re excited to hear from you. Book your FREE, no-obligation consultation today! Call us at 310 879 8003 or email contact@digitalspotlight.com.

Ready to stand out online? Contact us today!

Frequently Asked Questions

Who is the target audience for plastic surgery?

We’ll help you identify your ideal plastic surgery patients by targeting the audience based

on their demographics, interests, locations, and behaviors.

How do you choose the best plastic surgery marketing agency?

If the agency has the following qualities, they’re the right choice for you:

They understand your specific needs, not just offering a generic service.
They use data analysis to improve your campaigns.

They’re a Google Premier Partner and are recognized by publications like VentureBeat for their success in online marketing.
They don’t have lock-in contracts because they deliver significant ROI.
Their clients, including top surgeons, see actual, tangible results.

Here’s where we come in. We tick all the boxes as a professional online marketing agency that helps businesses like yours thrive online.

Can you market my plastic and cosmetic surgery practice without a new website?

Yes, you don’t need a new one. Having a website up and running is enough to start your marketing campaign. If you don’t have one yet, we can set up a Google Business Profile (GBP).

Keep this in mind: GBP is great for local SEO, but it’s not a substitute for your website. It won’t let you showcase patient details or testimonials or explain your services the way your website can.

And while having a website isn’t necessary, it’s strongly recommended that you have one.

Why? It’s your online hub where prospective patients can easily learn about your plastic surgery practice.

You can use both tools—a website and a GBP—for the best results.

How long will it take to see the fruits of your marketing efforts?

It depends. SEO can take four months to a year to achieve noticeable results.

Meanwhile, paid ads can bring new patients immediately and boost your online visibility.

Are you going to handle all of my marketing needs?

Yes. Think of us as your all-in-one digital marketing team. We offer various services, including SEO,

Google Ads, Facebook or Instagram Ads, and Bing Ads, to help your plastic surgery practice attract patients.

How can you protect against high CPAs in the competitive plastic and cosmetic surgery space?

The cost per acquisition (CPA) is what clients pay for each successful conversion, such as form submissions or sales.

Our marketing experts conduct in-depth audits to understand your specific needs. To lower CPA and maximize results, we fine-tune your website with keyword research, compelling ad copy, and better landing pages.

Can you help market my plastic and cosmetic surgery practice to highlight surgical procedures and nonsurgical services such as BOTOX® or injectables?

Yes.

We can tailor our digital marketing efforts to highlight the specific procedures you want to promote, including BOTOX® and injectables. We’ll match your marketing strategies to your business goals.

How much do plastic surgeons spend on marketing?

Most plastic surgeons invest 5% to 12% of their revenue in their marketing efforts. Spending money on expert digital marketing can help you attract more patients and increase sales.

Ready to make your plastic surgery practice the talk of the town? We can help plastic and cosmetic surgeons like you thrive online.

Let’s discuss your concerns. You can visit us in Santa Monica at 2450 Colorado Avenue, Suite 100E.

Contact us today for a no-pitch consult

Contact Form

Don’t let your competitors steal the spotlight. We’ll make sure your orthopedic practice stands out.