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The plastic surgery industry in the United States is booming, surpassing $19 billion in market size in 2024 alone. This impressive figure means that more people than ever are seeking reconstructive and cosmetic procedures.
But even as a highly-rated plastic surgeon with several certifications and specializations, you might still struggle to keep a fully booked schedule.
You could be the best in your field and still have fewer patients than expected. Maybe the referrals help, but they aren’t enough to fill your calendar.
So, why not explore the unlimited online opportunities to connect with potential clients?
You may have heard about SEO (search engine optimization) and how it can get your plastic surgery website on Google’s first page.
But let’s be real—SEO can be complex and overwhelming. And given your busy schedule, finding time to learn about SEO and run digital campaigns effectively is a big ask.
If you’ve sought help from other SEO agencies but didn’t see results, you’re not alone. In fact, many of our clients had worked with three to seven agencies before finding us.
Unfortunately, even after investing a significant amount of time and money, they only achieved minimal results.
But your past experiences shouldn’t hold you back. The right SEO partner can get your online presence where it needs to be. Once you work with us, you’ll start seeing real results in no time—more nonreferral patients, increased consultations, and consistent procedure bookings.
We’re here to make it happen.
With over 15 years in digital marketing, we bring unmatched expertise tailored to your SEO needs. Our proven, data-driven strategies aim to help you attract more cost-effective patient leads, consults, and surgery appointments.
Count on us to manage your SEO campaign while you concentrate on your true passion—exceptional patient care.
Our SEO experts understand Google’s algorithm and can help your plastic surgery website reach the top of search results.
One-size-fits-all solutions simply don’t cut it. That’s why we listen to your needs and assess your plastic surgery website’s performance using detailed research, analysis, and audits. Our goal? To boost your online visibility and draw in your target patients.
Through math-based insights, we’ll provide your practice with the most profitable search opportunities. Together, we’ll create an SEO campaign that drives patient leads at a lower cost.
Our commitment to excellence leads to long-term partnerships. Just ask the marketing teams (or even the chief executive officers!) of the over 1,800 businesses we’ve successfully managed across industries.
Join the ranks of satisfied plastic surgeons who have transformed their practices with us.
Give us a call at 310-879-8003 for a no-pressure consultation with our SEO experts. We’d love to chat about how our tailored SEO strategies can elevate your plastic surgery practice’s online presence.
Visit our office at:
Plastic surgeons eager to dominate their market come to us, the experts in plastic surgery marketing and SEO who deliver tangible results.
Our in-depth knowledge of the plastic surgery market equips our SEO specialists to stay ahead of the curve despite the shifting search algorithms and industry trends.
But you may be wondering, “Do I need SEO?” Keep reading to find out.
Did you know that 75% of online users don’t scroll past page one of search engine results? So, to grab potential patients’ attention, you must land on that first page.
This data presents a significant opportunity to invest in SEO to boost your online visibility. SEO is an excellent tool that can help your practice become more accessible to patients who need you the most.
Our data-driven strategies can help you achieve your business goals. We have a comprehensive SEO solution to ensure that your practice’s website generates high-converting leads.
Check out these benefits of using SEO:
Aiming to appear on top of search results for plastic or cosmetic surgery is possible with SEO. We’ll help your practice’s website to increase its online visibility.
The best part? You’ll attract more potential patients from your desired target audience. They’ll discover your website and, hopefully, generate more leads for your practice.
We supercharge your website using real data from our SEO models, converting web visitors into potential patients and cutting down your lead acquisition costs. It’s a win-win!
Do you want to grow your revenue? SEO is critical to attracting quality leads and converting them into loyal patients.
With our results-oriented techniques, we can help you get more patient consultations and plastic surgery procedures. Remember, more clients mean higher profits.
SEO allows you to outshine your local competitors. We can set up local SEO strategies for your website, making finding your clinic easier for potential patients in your area. When they search for keywords like “plastic surgeon near me,” your website will show up front and center.
While referrals are essential for bringing in clients, you can extend your reach to nonreferral patients with a solid online presence. Why do we say so?
Patients use search engines to find health-related information, which suggests that potential patients are active online. So, your plastic surgery clinic must also be online to maximize your reach.
We can help you secure the top spot on search engine results pages (SERPs) to elevate your brand awareness and reputation. When your website shows up high on Google searches, it tells your ideal plastic surgery patients that your services are credible and trustworthy.
As one of the most influential digital marketing methods, SEO brings organic traffic to your website and converts visitors into high-quality leads.
Our plastic surgery SEO services are tailored to optimize your practice’s website and content, helping you rank higher in SERPs and improve online visibility to maximize your return on investment (ROI).
How do we do this? We target relevant keywords and develop engaging landing pages with strong calls to action (CTAs), like “Book now” and “Sign up.”
Now that you’ve understood what SEO means, let’s compare it with traditional marketing.
Offline versus online marketing: which suits you the best?
Traditional marketing involves offline methods, like billboards, brochures, and print ads. But these options are just not good enough anymore.
In today’s digital world, you can’t simply hope to land on the first page of Google—you need a well-thought-out strategy. The goal is to direct more visitors to your website and turn them into new patients.
Here’s where SEO comes in. Whether you’re a plastic or cosmetic surgeon, SEO can help your website climb the rankings so potential patients can quickly find you.
An effective SEO campaign is crucial to elevating your practice to the next level. We can integrate SEO strategies into your marketing campaigns to differentiate yourself from other plastic surgeons using SEO services.
Discover the different SEO techniques we offer to maximize your SEO campaign’s impact.
Plastic surgery SEO encompasses various SEO strategies, and we have the expertise to excel in all of them, ensuring you receive high rankings in the organic search results.
Here’s how we’ll help your practice stand out when you partner with us for your practice’s SEO needs:
On-page SEO is optimizing a website’s key elements, including structure and design, content, meta tags (code snippets that include essential information about a webpage), and images, to enhance performance.
Our on-page SEO service consists of:
Off-page SEO involves fine-tuning elements beyond your website that can enhance search rankings.
We can help build backlinks to strengthen your content’s authoritativeness, gain Google’s trust, and attract organic traffic from relevant external sites.
Local SEO focuses on boosting your visibility in unpaid local search results on platforms like Google Search and Google Maps.
This SEO type ensures that your plastic surgeon website appears to potential patients in your local area when they search for topics related to plastic and cosmetic surgery.
Google Business Profile (GBP), formerly Google My Business, is a free local listing tool highlighting essential business details, including your practice’s name, address, and phone number.
We can register your plastic surgery practice on GBP to improve visibility and enhance your ranking in local search results.
Our technical SEO strategy makes it easy for search engines to crawl and index your website. For example, we’ll set up your business on Google Search Console so search engines can effortlessly find your web pages and content.
With technical SEO, we can get your website the visibility it deserves!
Uncover how we can elevate your practice and achieve online success. Here are other effective SEO strategies we can implement for your website to make a real impact:
We perform initial and regular technical SEO audits, providing proposals for high-quality content and adequately indexed and easily crawlable web pages.
We also check for any redirect issues, ensure fast loading speeds, and identify concerns that may affect your website’s rankings.
Before developing an SEO tactic customized to your practice, we must know and understand your target audience.
We’ll research your potential patients’ unique characteristics, such as their location, to ensure you connect with those who need your expertise.
From there, we’ll put together an SEO strategy designed to attract and engage prospective patients, setting your practice up for success.
By conducting keyword research, we’ll pinpoint relevant and profitable keywords that potential patients use to search for plastic surgery services.
Our SEO strategy takes into account search engine rankings and competitiveness to make your surgical procedures appear at the top of SERPs.
Searchers use informative keywords to learn more about specific plastic surgery procedures or services. The results of these informational searches can be articles, guides, or videos.
Also known as transactional keywords, these terms indicate that a searcher is seriously considering buying or investing in products, services, or plastic surgery procedures.
Branded keywords include your brand name or trademarked terms, showing that the searcher is specifically interested in your plastic surgery services.
These keywords mention your competitors’ brand names or trademarked terms, meaning the searcher is checking out your competitor’s offerings.
Local keywords suggest the searcher is looking for a particular plastic surgery procedure in a specific location. An example of such keywords is “Botox in Beverly Hills.” To effectively rank for these terms, investing in local SEO for plastic surgeons is a must.
Long-tail keywords are queries that receive fewer searches each month. They’re usually longer and more specific, which can lead to higher conversion rates.
For example, “most popular plastic surgery procedure for women” is a long-tail keyword.
It’s worth noting how your competition does. Through keyword universe analysis, we can conduct keyword research by examining competitors’ rankings.
We can also utilize Google Search Console to monitor your website’s presence in search results and Google Ads (previously known as Google AdWords) for analytics and reporting, along with various keyword tools.
Moreover, we offer competitor rankings analysis, where we reverse engineer a selected competitor site.
Link building is another helpful way to improve your online presence. We can establish valuable connections between your website and other authoritative web pages. You’ll also get monthly reports of all the links we’ve added to your website.
We’ll ensure you avoid broken links that can cause harm to your website’s credibility and search rankings.
We can fix broken links on your website, suggest repairs for orphan pages (web pages without links), and remove redirecting pages.
Guest posting to acquire links is a practical link building approach. We have skilled writers and editors who can create high-quality articles to publish on related websites that connect to your plastic surgery website.
We can help you find websites tackling plastic surgery or cosmetic surgery and request that they link to relevant and authoritative pages on your website. These links can contribute to your positive online reputation.
Backlinks refer to links associated with other relevant websites, blogs, and local directories that point to your website. We’ll perform backlink audits to help you build more valuable backlinks, boosting your website’s search ranking results.
Let’s make your plastic surgery practice more noticeable in local listings. How? We can optimize elements where Google finds its information about local businesses, which includes:
By using targeted keywords that showcase your location, such as “Los Angeles plastic surgery,” we can attract local potential patients to your practice.
We can manage your metadata optimization. Our local SEO team can create unique and relevant meta titles and descriptions for you.
Meta title tags highlight the main topic of each web page and include key details to attract visitors. Meanwhile, meta descriptions are compelling page content descriptions on SERPs.
Content plays a crucial role in online marketing. High-quality, SEO-optimized content can amplify your visibility, drive more revenue, and increase user engagement.
By offering valuable content to your plastic surgery website, you’ll earn your patients’ trust and keep them coming back.
The good news? You can leave your content marketing strategy to our capable team.
With our monthly services, we’ll help establish a solid and reputable online presence for your practice. These include analyzing the best content types, creating detailed content briefs, writing compelling articles, and recommending effective title tags and meta descriptions.
Among several types of content, a blog is a great way to share information about your plastic surgery practice and connect with prospective patients.
We craft engaging, well-researched blogs that promote your practice and build your credibility. In return, you’ll enjoy more potential leads and higher engagement.
We aim to ensure that your website provides the best user experience, hopefully converting website visitors into loyal patients.
Here are some essential factors to keep in mind when developing a plastic surgery SEO strategy to ensure your potential patients stay on your website:
Optimizing your plastic surgery website for voice search can make you stand out from the crowd and draw in more patients. With the rise of virtual assistants like Google Assistant, Apple’s Siri, and Amazon’s Alexa, voice search is becoming a game changer.
Think about it: while a potential patient might search online by typing “best breast augmentation LA,” a voice search is likely to be more conversational, like “Who is the best breast augmentation surgeon in Los Angeles?”
We can help refine your keyword strategy to include these relevant phrases to capture the attention of potential patients more effectively.
Semantic search engines like Google work to learn the meanings behind search queries, which helps make results more accurate and relevant.
Meanwhile, entity recognition determines real-world objects, including people, products, organizations, and concepts.
With these two methods, we can differentiate various plastic surgery concepts, including cosmetic procedures, providing users with personalized results when looking for plastic surgery services.
Artificial intelligence (AI) and machine learning (ML) are making waves in SEO, unlocking new opportunities for optimizing your online presence.
AI encompasses a range of advanced technologies that enable machines to perform complex tasks, such as seamless language translation, data analysis, and the ability to provide smart suggestions.
Machine learning is a part of AI that allows systems to learn and improve independently. Using neural networks and deep learning, these systems analyze massive datasets without explicit programming.
These cutting-edge technologies brought us tools like Google Analytics to assess your SEO performance, tracking website traffic, user engagement, and conversion rates.
These valuable insights help us identify the best methods and platforms to generate leads and conversions effectively.
We know that patients want a trusted plastic surgeon to perform the treatments they desire. So, your online reputation is crucial for attracting new nonreferral patients.
Fortunately, we provide reputation management services to enhance your online reviews, leading to more patients, consultations, and surgery bookings.
We can help build your reputation by identifying high-authority websites, online reviews, and relevant citations that benefit your practice.
Our team is also experienced in offering public relations (PR) placements in reputable sites like the Huffington Post and Forbes to help mitigate negative reviews and boost your reputation.
When patients visit your website and take action, like filling out a contact form to inquire about your plastic surgery services, that’s a successful conversion.
Our conversion rate optimization (CRO) strategy can improve your landing pages to attract target patients. We also conduct A/B testing to find the optimal version of your website, enhancing lead quality and maximizing your existing web traffic.
We can set up Google Analytics (GA) for your website if necessary. It is a tool that collects data from your website to create reports that give you helpful insights about your practice.
We also offer GA audits and implementations to ensure the data you receive is valid.
Our analytics service involves assessments and recommendations to improve your plastic surgery website’s online performance.
Heatmap tools track how visitors interact with your web page or mobile site, showing where they click, hover, and scroll. Web developers and digital marketers utilize this visual data to obtain an overview of user behavior and improve web design.
If you need a dynamic website content development strategy, you’ve come to the right place.
We can significantly boost your website traffic by keeping your content fresh. We track the cache dates of your website’s homepage and specific web pages, with regular updates every two weeks.
But that’s not all. Check out other ways we can optimize your website:
Are you experiencing website glitches? Don’t worry. We can do the repairs you need.
We’ll help you streamline your website by updating sitemaps and robots.txt files, including HTML and extensible markup language (XML) formats.
Plus, we’ll fine-tune your media—optimizing images and videos with proper file sizes, sitemaps, and alt text (alternative text or the description of an image on a webpage) to achieve fast-loading times and contribute to exceptional user experience.
To ensure your plastic surgery website design is user-friendly, we focus on the following elements:
A well-organized website design allows potential clients and search engines like Google to navigate your website easily.
Have you heard of pay-per-click (PPC) ads? It is a different marketing strategy that drives more traffic and increases qualified leads.
How does it work? First, we bid on specific keywords, and if our bid wins, Google displays our ad at the top of the SERPs. You only pay when a user clicks on your ad.
The cost varies depending on the chosen keywords—more competitive keywords require higher bids.
What are SEO’s advantages over PPC marketing? Let’s find out.
PPC can be time-consuming. And since it’s a paid strategy, each click on your plastic surgeon ads can get pricey. Take note that it only works if you constantly manage those ads.
On the other hand, SEO offers long-term benefits. When done right, it can attract quality patient leads for years from your starting investment. Your website’s value increases over time while your costs decrease.
So, choosing SEO for plastic surgeons could mean getting more profits while seeing tangible results.
You don’t have to do SEO alone. You can team up with a digital marketing agency with the expertise to manage your SEO campaign.
When you invest in SEO, you can expect a remarkable ROI. A reliable SEO agency can drive results that match perfectly with your business goals.
So, you need to find the right agency that will dedicate its time to understanding your practice’s needs and objectives. Remember, the success of your SEO strategy hinges on the best partnership.
You might have encountered SEO companies that made promises they couldn’t keep. It’s time to raise the bar. Your SEO partner can either pull your practice up or bring it down.
To ensure a successful online marketing journey, ask yourself these questions and determine if the SEO agency you want to work with meets these requirements:
Our agency can answer “Yes” to all of the questions. Learn more about us and why we’re your ideal SEO partner.
Digital Spotlight is a leading expert in the digital marketing industry with over 15 years of experience and more than 1,800 client campaigns under our belt.
We use research-oriented, math-based SEO strategies for healthcare providers. Our clients often describe us in one word—“Results.”
With a strong track record of case studies and success stories, we have helped plastic surgeons like Richard Zoumalan, MD, become well-known rhinoplasty specialists and achieve fully booked procedures three months in advance.
Here are the results:
Metric | Start | Latest | Improvement |
Leads (analytics) | 82 | 1,294 | 1,478% |
Top 10 Rankings (Google) | 15 | 1,017 | 6,680% |
Top 3 Rankings (Google) | 1 | 438 | 43,700% |
Dr. Zoumalan’s increase in leads reflects a highly effective SEO strategy that expanded his audience and patient base. Climbing into the Top 10 Google rankings has enhanced his visibility and credibility. Plus, the jump into the top 3 rankings has driven even more organic traffic his way.
Overall, these results suggest our SEO efforts align well with his goals and have helped him become a go-to specialist in rhinoplasty.
“It was obvious from the start that Digital Spotlight knew all the current issues with positioning doctors online. They corrected errors where my previous agency had put me at a disadvantage. Then, they built a website so stylish and functional that I STILL use it, seven years later. That website and their work took me to the first page of Google in a very short period of time.”
Richard A. Zoumalan, MD | Dr. Richard Zoumalan Facial Plastic Surgery
Like Dr. Zoumalan, you can take your practice to greater heights.
Book a no-pitch consultation with our plastic surgeon SEO experts by calling 310-879-8003 or emailing us at contact@digitalspotlight.com.
Regardless of the industry, all kinds of businesses can benefit from SEO campaigns. However, highly competitive sectors need SEO services more than ever, especially when their target audiences use the internet more frequently.
For example, plastic surgeons like you who offer medical services need SEO more than those in other fields. After all, patients would want to entrust their plastic surgery needs to seasoned professionals who can provide the best healthcare.
Contact UsYes, SEO agencies like us are equipped with marketing knowledge and skills to drive results that suit your goal of increasing your practice’s online visibility and attracting new patients.
Our SEO team can utilize math-driven tactics that bring profitable searches to beat your competition.
Contact UsPerhaps you’ve seen various SEO pricing ranges from different digital marketing agencies.
Our agency sets a fixed price without hidden fees. Before we quote you, we conduct research, analyses, and audits, so the SEO cost is mainly based on your practice’s unique needs and situation.
Contact UsYes, SEO works to increase the traffic and clicks on your web pages and content, boosting your online presence.
Our SEO strategies will ensure that potential patients visiting your website become quality leads. To help you make the most of your investment, we listen to how you define a quality lead for your plastic surgery practice.
Contact UsWhile we don’t like making guarantees, one thing is for sure: when you work with us, we deliver the results you want. How do we say so?
We’ve established a math-based SEO approach that fits your plastic surgery practice. We leverage multiple digital marketing platforms to give you a consistent flow of new patients.
Many of our clients in the healthcare industry have seen significant results from their SEO campaigns.
Contact UsYes, we cater to different locations.
We can offer SEO services for every branch of your medical clinic where you have a physical address.
Contact UsWhile Google says it can take four months to a year to see the results of an SEO campaign, it really depends on your specific situation and the status of your website (whether it’s new or already established).
SEO doesn’t provide an overnight solution to your website ranking problems—it’s more of a long-term game. Don’t worry. We’ll keep you in the loop about the progress of our SEO efforts and what’s working well for your website’s performance.
Contact UsIf you want to set your plastic surgeon website apart from competitors, adding SEO-optimized content like blogs would be helpful.
But here’s the catch: you shouldn’t just churn out content for the sake of it, which could be an unethical practice in less credible SEO agencies.
That’s what sets our agency apart. We emphasize quality over quantity. We can find content opportunities around ROI-focused targeted keywords for plastic surgery, ensuring every blog we create is original and meaningful to your potential patients.
Contact UsWe believe that every field of healthcare is unique. Two plastic surgeons can have completely different specializations, procedures, and goals.
That’s why we don’t offer one-size-fits-all solutions. Our SEO strategies for plastic surgeons are tailored specifically to each of their unique medical practices.
Contact UsSearch engineers, like those from Google, constantly change how they rank websites. What does this mean for your plastic surgery practice? Today’s SEO strategy may be less effective tomorrow.
So, plastic surgery SEO needs to adapt accordingly. Fret not; you can trust that we always stay ahead of the latest SEO trends. With advanced data modeling and mathematical approaches, we keep updated on shifts in search engine algorithms.
Contact UsYes. Our SEO specialists can find relevant and authoritative websites
and ask them to link to your plastic surgery website through internal links or backlinks.
Contact UsAbsolutely not. We’ll work with you on your SEO campaign without lock-in contracts. Why? Because we believe in earning your trust.
If you feel that we’re not living up to your expectations, you’re free to walk away. Your satisfaction is what matters most to us.
Contact UsWe charge our SEO services on a monthly basis.
Since SEO optimization takes time to produce significant results, we continually modify and adapt our strategies to keep your website thriving in search rankings.
Contact UsThe truth is that other digital marketing companies might shy away from telling you that SEO isn’t a one-and-done deal.
While we don’t like to turn down business, we’re all about honesty. If we’re not 100% confident that SEO will work for your practice or that we can’t deliver the results you deserve, we won’t hesitate to let you know.
Your SEO success is our top priority!
Contact UsCommunication with our clients is a must. We ensure monthly SEO campaign reports to update you on your website’s progress.
Our customized analysis report is prepared using Looker Studio. This free tool turns your data into easy-to-read dashboards so you can visualize the performance of your SEO investment.
We’re also ready to answer any questions about our strategies. In fact, our clients admire how we discuss technical SEO terms in simple English.
Contact UsAfter receiving your payment, we’ll ensure that our proven, data-driven SEO strategies run in full swing.
But even before any commitments, we’ll comprehensively analyze your website’s SEO status and recommend actionable methods. We’ll present you with a solid SEO plan even before asking for an upfront investment.
Contact UsWe offer a white-label program that lets you resell our SEO services. It allows resellers to communicate directly with their clients. Moreover, we support the resale of our SEO brand through referrals, where clients can connect with us directly.
Are you interested in investing in an SEO agency partnership? We’d love to chat! Call us at 310-879-8003 or email contact@digitalspotlight.com.
Contact UsSubscribe to our newsletter to keep up-to-date with the latest tips and insights to help your online business excel.
Subscribe to our newsletter to keep up-to-date with the latest tips and insights to help your online business excel.