Orthopedic PPC Services—Effective Strategies for Patient Engagement

More than ever, people are taking charge of their health, with most healthcare journeys starting online. Patients are researching, comparing providers, and making decisions based on what they find.

So, let’s ask the real question: Is your orthopedic practice showing up in those search results?

Think about it: You’ve built your reputation as one of the top orthopedic surgeons in the country. But with online competition heating up, staying visible has become a challenge. Sound familiar?

Your competitors dominate the web, consistently attracting more patients, while your orthopedic clinic struggles to stand out.
You’ve had enough of online marketing agencies promising sky-high returns on investment (ROI) through PPC (pay-per-click) campaigns but delivering disappointing results.
You’re seeing fewer nonreferral patients, consultations, and surgery bookings.

You’re tired of wasting money on PPC strategies that just don’t deliver.

Want help
with search?

Here’s the good news: PPC holds the key to boosting patient leads, consultations, and surgery bookings. But you need the right digital marketing partner—one who understands how to make PPC ads work for orthopedic practices like yours.

Enter Digital Spotlight. We’re not just another agency—we’re the experts who deliver results others can only promise.

For over 15 years, we’ve been the driving force behind exceptional PPC outcomes for countless businesses.

Whether it’s increasing your nonreferral patient leads or maximizing consultations and surgery bookings, we’ve got the tools, expertise, and experience to help your practice thrive.

Here’s what sets us apart:

- Google Premier Partner: We have exclusive access to Google’s top-tier support experts—an advantage most agencies can’t offer.

Data-Driven Precision: With advanced algorithms, split testing, and rigorous data audits, we ensure every PPC campaign is optimized for maximum performance.

- Custom Strategies: Forget cookie-cutter solutions. We craft PPC campaigns tailored to your practice’s unique needs and goals.

Proven Results: Many of our clients come to us after trying five, six, or even seven agencies before finding us. Once they see the difference we make, they stay—and for good reason.

No Lock-In Contracts: We believe in earning your trust with measurable results. If we don’t deliver, you’re free to walk away—no strings attached.

Our team is fluent in the language of Google, Facebook, Instagram, and Microsoft Bing. We know how to turn clicks into consultations and ads into surgeries booked. And we’re here to do the same for you.

It’s time to stop settling for less. Take the first step toward transforming your orthopedic practice. Schedule a free consultation with us today and see how Digital Spotlight can deliver the results you’ve been waiting for.

Call us now at 310 879 8003 or email contact@digitalspotlight.com to start your PPC success story.

Your patients are searching for you. Let’s make sure they find you.

Make Your Clinic More Visible With Orthopedic PPC Services

Did you know there are 14,000+ businesses in the US orthopedic industry? This statistic means fierce competition for acquiring potential patients in the orthopedic surgery industry.

So, how do you ensure your orthopedic clinic is more visible online than your rivals?

Here’s where a digital marketing strategy like pay-per-click (PPC) advertising steps in. And with the help of a digital agency like Digital Spotlight, PPC lets you pay your way to the top rankings of Google Search.

Choosing PPC Over Other Advertising Methods

Pay-per-click ads offer many benefits, but the real win is how quickly they can drive returns and boost your orthopedic practice’s online visibility.

Of course, there are many other advertising options you can choose from. Still, all we can say is that over 1,800 businesses that have trusted us with their digital campaigns—including PPC services—have seen an average sales increase of 83%. Some even reached an impressive 400% boost!

Imagine what PPC can do for your practice. Ready to grow your revenue and stand out in your healthcare industry? Let’s get started!

How Does Orthopedic PPC Work?

PPC is a paid advertising method that allows you to display your marketing ads on various platforms, such as social media, search engines, and other websites.

The best deal? You only pay whenever a user clicks on those ads—simple, right?

When managed by a skilled team like ours, who speaks the same language as these platforms—math—PPC ads become a cost-effective way to supercharge your online presence and connect with your ideal patients.

Why is PPC for Orthopedics So Important?

PPC can make a huge difference in your orthopedic surgery practice. It puts your clinic front and center on search engine results pages (SERPs), giving you more chances to reach prospective patients searching for your services.

The ROI of Orthopedic PPC

Here’s a fun fact: Businesses using PPC advertising experience an average return on investment of 200%. Pretty incredible, isn’t it?

Our PPC services can help you get the most value for your investment. How can we be so sure?

Our PPC strategy is all about bidding on ROI-driven keywords that help bring in qualified leads and turn them into loyal patients. We carefully monitor specific words and phrases that trigger your ads because every click counts.

Orthopedic PPC Ad Management Platforms

Different ad platforms, different perks. Choosing the right one for your practice is tricky, but we’ve got you covered. We’ll help you select the PPC platform that aligns with your orthopedic surgery practice, target audience, marketing budget, and growth opportunities.

Learn about the possible options below:

Google Search Ads

Search ads make it easy for potential patients to find your practice online, encouraging them to consider your services and take action.

When setting up a search campaign, we start by defining your goal—whether driving web traffic or boosting revenue—and choosing the specific keywords to target.

These ads appear in the Google Search Network and its partner websites, like WashingtonPost.com, Amazon.com, and NYTimes.com. Also, you only pay for results, such as clicks or calls.

Microsoft Ads (Bing Ads)

Bing Ads, now known as Microsoft Advertising, lets you tap into the power of pay-per-click advertising on search engines such as Bing and Yahoo.

Compared to Google users, Bing’s audience is usually older and has higher incomes, making it a prime market for your practice.

While Microsoft’s market share of 7.31% is smaller than Google’s massive 87.4% as of December 2024, that works in your favor. With less competition, your ads have a better shot at standing out and can deliver more substantial results.

Local Service Ads

Are you looking to target a local demographic? Google Local Services Ads (LSA) are perfect for that. These ads target users searching for orthopedic services in your area.

Here’s why LSAs are a game-changer for your practice:

Your ads appear at the top of SERPs, resulting in excellent online visibility.
Potential patients can directly call, message, or book consultations or procedures through your ads.
LSA shows “Google Guaranteed” or “Google Screened” badges, giving your clinic extra credibility.

Meta Ads

Meta’s dynamic ad platforms, Facebook and Instagram, always change with new rules and algorithms.

For example, in January 2025, Meta is introducing a major update for health and wellness advertisers, changing how campaigns run.

The platform will limit bottom-funnel events like purchases and lead generation, shifting focus to upper-funnel goals like engagement, video views, and reach.

The secret to winning? You have to be quick to adapt and keep your strategy fresh. We can help you do just that.

Facebook Ads is a powerhouse for digital marketing, letting businesses promote across Facebook and its partner platforms. When Facebook is used together with Instagram, we have an unbeatable way to capture your audience’s attention and hit your online goals.

Besides, we stay ahead of all the latest updates on these platforms, so you can rest assured that your strategy remains impactful.

YouTube Ads

Are you curious about YouTube Ads? This platform is where video ads are the highlight for your practice to reach potential patients. You’ll see these ads on YouTube’s streaming content or the Google Display Network.

Check out the different types of video ads you can choose from:

An in-stream ad appears before, during, or after other videos and can also show up on embedded videos. It is skippable after 5 seconds.
A non-skippable in-stream ad runs for up to 15 seconds and is created to ensure viewers get the entire message, as it can’t be skipped.
A bumper ad lasts 6 seconds or less and can’t be skipped, making it perfect for leaving a lasting impression with your brand message.

TikTok Ads

We’re pros at creating TikTok ads tailored for orthopedic surgeons using the same comprehensive data analysis TikTok relies on. We can optimize your ad campaigns to consistently bring in qualified leads, consultations, and bookings while lowering patient acquisition costs.

Don’t let your competitors steal the spotlight.
We’ll make sure your orthopedic practice stands out.

Ready to grow your practice?

In-person consultation:

Visit our office at:

2450 Colorado Avenue, Suite 100E
Santa Monica, CA 90404

Prefer a virtual consultation?

Call: (310) 879-8003

Email: contact@digitalspotlight.com

Orthopedic PPC Services

Well-crafted PPC ads can transform your web traffic and increase new patients, consultations, and procedures for your orthopedic surgery clinic.

Here’s how we make our PPC services effectively advertise your practice’s website:

Keyword Research and Implementation Strategy

We can boost your ad’s ranking on SERPs and get your website noticed. With thorough keyword research, we’ll find the best keywords, pair them with compelling ad copy, and create a landing page that converts web visitors into new patients.

We use keyword match types so your ad appears for the most relevant searches, while negative keywords help us filter out the noise. Our goal is to ensure potential patients can see you when looking for orthopedic services.

Landing Page Conversion Optimization

A landing page is where users get directed after clicking on your ad. Creating landing pages that match the user’s intent can lead to a higher conversion rate. Here’s what your landing page should do:

Provide unique and captivating content that resonates with your web visitors’ needs.
Load quickly, keeping users on your website longer and boosting the chances of conversion.
Be transparent, building trust with your audience.

Your orthopedic landing page is your chance to make a great impression on potential patients.

Quality Pay-per-Click Management

A PPC agency like ours handles every detail of your PPC account management. We’ll help you achieve the best outcomes by constantly analyzing, testing, tracking performance, and optimizing your campaigns.

Social Media and Ecommerce PPC Advertising

Social media marketing is all about using platforms such as Instagram, Facebook, and X (formerly Twitter) to connect with your target audiences. It can also improve brand awareness, drive traffic to your website, and engage potential patients.

On the other hand, eCommerce PPC offers several benefits, including boosting your business’ revenue, providing valuable insights into your ad strategy, and helping you make the most of your marketing budget.

Split Testing for Orthopedic Ads

We don’t believe in cookie-cutter PPC campaigns. We tailor our strategies to match your practice’s goals. Through smart analysis, split testing, and data audits, we ensure our PPC efforts are fine-tuned for maximum digital growth.

Remarketing for Orthopedic Ads

With remarketing, we can reconnect with potential patients who have shown interest in your orthopedic care, amplifying your chances of converting them into actual patients.

In the US, the Health Insurance Portability and Accountability Act (HIPAA) establishes guidelines for safely using data, including in healthcare marketing.

And don’t worry about privacy—when you partner with us, we ensure everything is HIPAA-compliant. We don’t collect protected health information (PHI) with our analytics and turn off tags that could raise privacy concerns.

In addition, we use analytics tools that let us sign BAA or business associate agreements. For instance, we rely on CallRail to monitor calls and gather performance insights for healthcare accounts.

Mobile Optimization

Mobile is where the action is, with 63% of Google searches in the US happening on phones. We ensure your PPC ads, like Google Ads and Facebook Ads, are mobile-optimized to deliver a seamless user experience.

Digital Spotlight Specializes in Orthopedic Surgery PPC Management

Surgeons have unique needs—and we’re here to meet them with proven digital marketing strategies.

Success depends on the right skills and expertise of your ad management agency. Check out how we supercharge our PPC service to achieve your goals:

Dependable Lead Pipeline

A sales lead pipeline outlines the journey of converting potential leads into customers, showing each stage from the first contact to the final sale.

With our PPC strategies, we’ll help you attract and convert patient leads by identifying website issues and offering tailored solutions to boost leads and revenue. Using data-driven tools like Google Ads, we monitor web traffic, user behavior, and conversion rates to optimize PPC campaigns and improve performance.

We’ll help you generate steady leads while keeping costs low. Our evidence-based, math-driven advertising technique is designed to get the best ROI.

Patient-Centric Keyword Strategies

We find relevant keywords that make your ads pop up right when potential patients search for information about orthopedic surgery. To select keywords, we use tools like Semrush, Ahrefs, and Google Keyword Planner.

Multi-Location Account Structure Optimization

Optimized PPC accounts for orthopedic surgery clinics with multiple locations help improve efficiency and generate more patient leads for your practice.

Funnel-Based Messaging Strategies

We carefully review each keyword in your ads. Here’s how we match different levels of buying intent to each phase of the marketing funnel:

Outside the market (OTM): These individuals have no immediate intent to buy. They’re mainly seeking general information. From a sales standpoint, they may not be the most valuable audience.
Entering the market (ETM): These individuals are interested in services similar to yours but aren’t ready to buy yet. However, with the right message, they have a strong potential to convert into buyers. From a sales perspective, they’re a valuable source of traffic.
Inside the market (ITM): These individuals are ready to purchase. They may buy from you or a competitor, making them a suitable source of sales traffic.

Post-Click Optimization

We believe in constant improvement, so we regularly review your ad performance post-click or after potential patients click on your ads—fine-tuning every step to turn those clicks into tangible results.

With clear metrics and reporting, we can quickly identify improvement areas and run your campaign smoothly.

Why Choose Us As Your Orthopedic PPC Company

We’re proud to have helped our clients boost key leads and sales by an average of 83%, with some seeing up to a 400% increase. That’s quite impressive, right?

Check out these seven things why we’re the right agency for your PPC needs:

1. We are focused on your goals and needs.

2. We have the credentials as a Google Premier Partner to support our claimed expertise.

3. We are marketing experts who provide actionable advice at no obligation.

4. We have case studies and client testimonials supporting the effectiveness of our online marking strategies.

5. We’re confident in delivering your desired outcomes without long-term contract commitments.

6. We offer a math-based approach to digital marketing.

7. We’ve been featured in publications like VentureBeat (a top technology news provider), showcasing our online advertising expertise.

Proven Orthopedic PPC Results

We’ve established long-lasting relationships with our clients by delivering measurable results. With no lock-in contracts, you’re never stuck with us if something doesn’t work.

Want to find out how we can help your orthopedic surgery practice? Call 310 879 8003 or email contact@digitalspotlight.com to book a free, no-pressure consultation.

Clients Are Seen And Heard

We’re an agency that does not only sell you a service—we start by understanding your goals and metrics. We take the time to listen to your goals and identify the marketing challenges we need to overcome together.

Campaigns Are Customized

Your practice isn’t like everyone else’s, and your marketing shouldn’t be either. We customize our PPC marketing efforts to address your specific objectives.

Let’s team up and create a plan just for you!

Transparency Rules Our Reporting

We’re dedicated to keeping you in the loop throughout your PPC campaign.

With details and simple monthly reports, we ensure you have all the insights you need to understand how things are going and make informed decisions about your practice’s next steps.

Teamwork Makes Us Strong

Thanks to our team’s effective collaboration, our digital marketing agency has earned the prestigious title of being a Google Premier Partner. Here’s what our Google-certified experts do:

Handle ad spending at the highest levels
Drive rapid growth in our client base
Maintain impressive client-retention rates

Frequently Asked Questions

What are the average costs associated with orthopedic pay-per-click (PPC) advertising?

At Digital Spotlight, we offer transparent, fixed-fee PPC pricing. Unlike other agencies, your cost won’t increase with more clicks, helping you stay within your allotted marketing budget.

What tracking and analytics tools are available to measure the success of orthopedic PPC campaigns?

Wondering how we measure the success of a digital marketing campaign?

It’s simple: We track and analyze PPC campaign performance using advanced analytics and reporting tools such as Google Tag Manager (GTM) and Google Analytics 4 (GA4) to gain valuable real-time insights.

GA4 focuses on event-based tracking across websites and mobile apps. GTM is a tool for efficiently managing and deploying tags on your website or app.

How can orthopedic practices optimize their PPC campaigns for better results?

To achieve optimal outcomes from your PPC campaigns, we prioritize providing high-quality landing pages, compelling ad copy with clear calls to action, and A/B testing (comparing two versions) to determine what works best.

What are alternatives to Google Ads?

Here’s a list of other marketing services we can offer in place of Google Ads:

Search engine optimization (SEO): We specialize in boosting search engine rankings and online visibility.
Content marketing: We craft engaging and educational content, such as blogs and articles, that is relevant to your target audience.
Email marketing: We can help send targeted messages—valuable content or exclusive offers—that turn leads into customers.

Let’s grow your orthopedic practice together! Call us at 310 879 8003 or email us at contact@digitalspotlight.com to learn more about orthopedic marketing. We look forward to hearing from you.

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