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Running a successful orthopedic practice in the US isn’t easy.
You’re balancing patient care, procedures, and administrative tasks—leaving little time to focus on growing your practice and its online presence.
You may have explored online marketing solutions like SEO, Google Ads, and Meta Ads, but without the right strategy, results can be hit or miss.
If you’ve worked with marketing agencies before and didn’t get the results you were promised, you’re not alone.
Wasting money on ineffective campaigns is frustrating, and it’s understandable if you’re skeptical about trying again.
But this time, you don’t have to go it alone—or risk another disappointment.
With 15 years of experience in digital marketing, we know how to position your orthopedic practice for success.
Our leads-focused strategies ensure new patient inquiries, not just referrals, consultations, and procedure bookings—without draining your budget.
Here’s what makes us different:
Proven Success with Healthcare Practices – We specialize in medical marketing and know how to connect orthopedic specialists like you with patients actively seeking orthopedic care.
Google and Meta Ads That Deliver – Our expertise in Google’s algorithm and search engine ads (Google and Bing) means we help your practice rank higher for less.
On Meta (Facebook and Instagram), we create data-driven marketing campaigns that attract your target audience at the right time—not just random clicks and likes.
Precision Targeting and Retargeting – We use advanced consumer analysis to reach your ideal patients while retargeting past visitors to keep your practice top-of-mind.
Award-Winning Expertise – Recognized by BRW (Business Review Weekly) Fast Starter, BRW Fast 100, and Deloitte Technology Fast 500, we’ve built a reputation for delivering real, measurable growth.
We are proud of these citations, as the BRW Fast Starter award is granted to the fastest-growing young companies, while the Fast 100 recognition is given to the fastest-growing large, established organizations.
Meanwhile, the Deloitte Technology Fast 500 ranking is awarded to the fastest-growing companies in the fintech, energy tech, life sciences, and public and private technology spaces based on revenue growth over the past three years.
Most of our clients come to us after working with three to seven other agencies—and they stay because we get them the results they’ve been searching for.
If you’re ready to attract more patients and grow your practice, let’s have a quick chat. We offer a zero-pressure consultation to walk you through how we can help.
Call us at 310 879 8003
Email us at contact@digitalspotlight.com
It’s time to stop guessing with your marketing and start seeing results. Let’s build something great together!
Don’t let your competitors steal the spotlight.
We’ll make sure your orthopedic practice stands out.
Ready to grow your practice?
In-person consultation:
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Innovative Orthopedic Marketing and Advertising Ideas
At Digital Spotlight, we understand the unique challenges of marketing a medical practice.
Our expertise in digital marketing for healthcare gives us an edge in helping orthopedic specialists reach more patients and referring physicians—without the guesswork.
We don’t just run ads and hope for the best.
Our scientific, data-driven approach includes cutting-edge marketing ideas, ensuring your practice stands out online and consistently attracts the right audience.
Here are a few examples of innovative marketing approaches we use:
Entity-Based SEO Strategies
Google isn’t just looking for the highest-ranking sites anymore—it’s looking for the most relevant ones.
An entity is a piece of structured data in Google’s database that helps it understand context, not just keywords.
By optimizing your site around the core terms your prospective patients are searching for, we increase your chances of showing up for the right queries.
This means that when someone searches for orthopedic services in your area, Google knows your practice is a trusted source—and prioritizes your site accordingly.
Google Business Profile Optimization
Formerly known as Google My Business, your Google Business Profile is crucial for getting found in local searches and on Google Maps.
We’ll ensure your profile is:
- Correctly set up and verified (unverified listings hurt visibility)
- Optimized for local search intent (so you appear in more searches)
- Enhanced with high-quality images to boost engagement
- Aligned with geo-specific search terms like “orthopedic surgeon near me”
A well-optimized GBP means more visibility, more patient inquiries, and more appointment bookings.
Medical Website SEO Audits
If your website isn’t ranking well or bringing in the leads you expect, there’s likely a technical issue holding it back.
We conduct in-depth SEO audits to identify and resolve common problems like:
- Faulty redirects that confuse search engines and users
- Low PageSpeed scores, which frustrate visitors and lower rankings
- Crawlability and indexing issues that prevent your site from appearing in search results
- Thin or duplicate content that weakens your authority
We start with a comprehensive technical SEO audit and then conduct periodic checks to keep your site performing at its best.
Benefits of Partnering With a Marketing Agency for Orthopedic Clinics
A digital marketing strategy created by a veteran agency can lead to substantial medium- to long-term ROI (return on investment) for healthcare providers.
Here are some of the notable benefits of working with a proven marketing agency like Digital Spotlight:
Gain Expert Marketing Help and Save Costs
Our digital marketing expertise has been honed by over 15 years of experience in the industry, and among our strongest proofs of success is our unparalleled client retention rate of 95.67%.
What does this mean for you, exactly? When you work with us, your practice can immensely benefit from our goal of getting you more leads and sales at the lowest possible costs.
We also charge flat monthly fees, meaning that even as your website gains better rankings and becomes more valuable, lead generation costs fall instead.
Utilize Staff Time More Efficiently
While nothing is preventing you from doing digital marketing by yourself, you might not be sufficiently knowledgeable to thrive amid intensifying industry competition and the steadily evolving sophistication of search engine algorithms.
You could even end up competing with digital marketers like us or those who hire people like us.
Attempting to engage in digital marketing by yourself might not be the best use of your time and resources when you could allow technical specialists like us to handle it instead.
Digital Marketing Strategies for Orthopedic Therapy Clinics
We are here for you if you need expert assistance in making digital marketing work for you.
We use our broad experience, knowledge, and data from our successful campaigns to formulate and implement an effective orthopedic digital marketing strategy. Here are some of our services that can make a world of difference in your orthopedic clinic’s digital marketing efforts:
Search Engine Optimization (SEO) for Orthopedic Surgeons
SEO is an array of processes and techniques that boost your website’s relevance and improve its visibility in search engines when potential patients search for your procedures or services.
Our approach will help you maximize your local visibility and zero in on your most valuable patients by developing a keyword strategy that prioritizes location-oriented targeting before general targeting.
We understand that capturing your most immediate market is crucial:
- An estimated four in five users conduct searches with local intent on search engines
- 76% of consumers (including prospective patients) who search with geotags like “near me” visit the business’ location within a day
Our know-how allows us to understand that SEO is not a static discipline. Google makes adjustments so quickly that 99% of businesses are unable to keep up with the changes.
Most of these adjustments are technical in nature, which is why technical specialists like us will give you the best chance of dominating your locale and niche.
Orthopedic PPC and Online Ads
Our pay-per-click (PPC) strategy involves thorough research, analysis, and audits.
Doing so lets us identify your most desirable patient groups, research effective keywords for your discipline, and write high-value online ads for your orthopedic practice.
PPC works with our SEO offerings in our search engine marketing (SEM) approach.
SEM can improve your search engine visibility through a two-pronged approach involving organic search and paid advertising.
Aside from improved branding, more conversions, robust ROI, and new business opportunities, our metrics for SEM success include the following:
SEO
- Brand awareness
- Conversion rate
- Keyword rankings
- Organic traffic growth
PPC
- Exposure
- Leads
- Revenue or purchases
- Search impressions
Social Media Marketing Ideas for Orthopedic Businesses
Social media has geotargeting features that can help your orthopedic practice reach potential patients more directly.
While these platforms might not directly improve search engine rankings, social media engagement can still significantly affect your online visibility and campaign performance.
By observing which ads or blogs receive more likes, we can pinpoint the most successful key terms and adjust our social media management approach to your would-be patients’ interests.
Content Marketing and Blog Development
Content marketing is a targeted approach that involves creating and promoting high-quality content tailored to the needs and intentions of specific audiences.
Our content marketing services can help establish and maintain your relationships with vital patient groups.
We can also develop helpful and relatable content that can improve your position as an authority in the orthopedics space through patient education.
Content types that can provide high-value information to your potential patients include blogs, videos, and webinars.
Online Reputation Management for Orthopedic Clinics
From the beginning, we’ll conduct a comprehensive analysis of all harmful web features linked to keywords on the first page of Google so we can fully understand your search engine reputation.
We’ll perform this analysis continuously, helping us pinpoint which key terms to prioritize for repair.
We’ll also identify the online reviews or citations that spread the most positive word about you and those that harm your practice the most.
To supplement these efforts, we can also provide public relations recommendations for high-authority domains like Forbes and The Huffington Post.
This approach helps us manage and protect the information associated with your business, brand, and personnel, allowing us to minimize the impact of negative, harmful reviews as much as possible.
Website Design and Marketing
Our website design approach tests compatibility across various platforms. Combined with our in-depth knowledge of your business needs, we’ll ensure your site gains even better online visibility.
We’ll also optimize your orthopedic website for smartphones, as approximately 63% of Google users in the United States search through mobile.
We can target 3 to 20 core keywords simultaneously for your website.
Supported by our proprietary ranking technology, your site can get rankings for as many as 150 derivatives of these keywords on the first page of Google.
We also ensure the best possible web design services by:
- Optimizing your site’s internal components to establish fast loading speeds
- Incorporating the strongest keywords in your content
- Obtaining backlinks from credible sources
Marketing to Past Orthopedic Patients
Getting previous patients to return to your clinic is crucial in an effective orthopedic marketing strategy.
Their word is gold when it comes to promoting medical services and procedures.
To help you reconnect with past patients and keep them engaged, we highly recommend email marketing.
Through channels like Gmail Sponsored Promotions (GSP), your practice can interact with previous patients, helping keep your brand top-of-mind through sustained engagement.
Build Local Partnerships to Improve Your Orthopedic Brand
For your marketing campaign, we’ll secure local backlinks from partner local businesses and publications (such as blogs and newspapers) to improve your site’s authority and relevance.
We value this step because we understand that the more authority your domain has in Google’s eyes, the more chances you have of getting higher rankings.
Our digital marketing services will improve your keyword rankings and domain authority, making it easier for your site to rank for further keywords.
Why the Nation’s Top Orthopedic Surgery Practices Trust Digital Spotlight
With over 15 years of experience in the digital marketing industry, we can ensure advertising success like no other.
Our digital marketing strategies have helped more than 1,800 businesses across 355 industry niches, many in the medical field.
Each of our clients benefited from high rankings on search engine results pages (SERPs).
Our work growing these organic rankings has given our clients more than $130 million in extra annual revenue.
Our marketing experts are focused on understanding your metrics and goals. We’re not here just to sell a service.
We also don’t believe in “guarantees.”
If there’s anything our extensive understanding of digital marketing taught, it’s that there are too many variables that can affect the outcome.
Instead, we provide “results”—the only reason you need to begin working with us.
Get Orthopedic Patients the Care They Deserve
Orthopedic practices like yours can see significant returns from effective marketing campaigns that attract patient traffic.
Such campaigns can ensure that users who find your site through search engines are the ones genuinely interested in your services and offerings.
If you work with us, we’ll create a campaign specifically suited to your needs and objectives using our in-house tools and processes developed through over 15 years of industry success.
Our data-driven approach can reliably improve your online visibility and conversion rates by turning your orthopedic practice into a top answer for a significant volume of queries.
We can help you precisely reach your most desired patient groups by simultaneously targeting the most essential keywords for your practice.
Our goal is to rank your site for 10 to over 150 versions of these keywords on Google’s first page.
In developing your customized SEO campaign, our marketing team conducts extensive audits of your situation, goals, and budget to help us determine the best approach.
Most importantly, we’ll ensure that your content is relevant and valuable so that we can showcase your practice at its best.
With the right content type for target keywords, your site can help your current and new patients easily find your orthopedic practice to get the professional care they deserve.
Are you interested in taking one of the most important steps for your practice?
Call us at 310 879 8003 or email us at contact@digitalspotlight.com today, and we’ll explain how our healthcare marketing services can significantly boost your growth prospects.
Ready to stand out online? Contact us today!
Contact UsIs a brand-new site necessary for marketing my orthopedic practice?
Our technical audit will identify the significant issues affecting your site’s online visibility.
We’ll then suggest solutions to these problems and improve your search engine rankings. If necessary, this step can include developing a new website.
Here are some examples of the changes we’ve recommended in our clients’ campaigns:
- Guiding Google’s indexing mechanisms through sitemap link introductions
- Improving content quality to boost client reputation
- Modifying title tags (hypertext elements that indicate page titles and can be displayed as part of search snippets in SERPs) and meta descriptions (short, relevant summaries of specific pages’ topics) to align with Google’s top results and potential clients’ preferences
- Prioritizing critical pages for indexing
How long should I wait to see the results of your marketing efforts?
The fastest results will be apparent from PPC strategies, which immediately make your paid ads visible.
However, SEO requires some time before its full impact can be measured. According to Google, SEO efforts yield results in roughly four months up to a year.
Results will also vary widely as different industries aim for specific goals, and every business within every niche has unique resources, objectives, competitors, and SEO strategies.
Our comprehensive technical audits ensure your campaign has clear benchmarks and milestones, helping remove uncertainty and reduce wait times.
Contact UsWill Digital Spotlight do all the marketing work for me?
If you partner with us, we’ll handle the lion’s share of your digital marketing campaign.
This will help you maximize your time and focus on what matters most: your practice and your patients.
We’ll develop an in-depth, fully customized online marketing plan for you. This strategy will help you enjoy robust conversion rates while keeping your workload light.
You’ll remain the account owner of your ad campaign, and we’ll serve as the account manager.
We’ll keep you in the loop so that you’ll have a clear idea of what we’re handling at any given moment, and you can take over the account whenever you want.
Contact UsCan you help market my orthopedic practice for general orthopedic care as well as high-value procedures like knee and hip replacement?
Yes. Our main selling point as a marketing agency is that we take the time to understand your goals, competition, and target demographics.
This thorough approach helps us develop customized digital marketing strategies that ensure results and showcase your every offering.
We have no limit to the kinds of services, ventures, or organizations for which we provide customized strategies.
Our digital marketing services, supported by our firm grasp of mathematics, have helped businesses ranging from family-run retail outlets to large multinationals.
Contact UsCan you help me market my orthopedic practice locations based on capacity?
While we do not have specific methods for categorizing locations based on capacity and patient volume, a crucial part of our services is optimizing your practice’s website for multiple first-page rankings and better Google visibility for each of your physical addresses.
Our multi-location approach ensures the best possible coverage for your business.
Contact UsHow much should an orthopedic medical practice spend on marketing?
We offer a wide range of digital marketing services, and costs can vary depending on the project’s scope and your niche’s competitive environment.
We’ll ensure that we provide results that align with your objectives. If our solutions aren’t the best fit for your goals, we’ll walk away. We never give false reassurances or unrealistic promises we can’t deliver.
Call us at 310 879 8003 or email us at contact@digitalspotlight.com today to know how much you’ll need to spend on our service offerings.
Contact UsWhat is geofencing orthopedic advertising?
Geofencing (also spelled as geo-fencing) is a location-based marketing and advertising approach that establishes virtual geographical boundaries using the following:
- Wi-Fi
- GPS (Global Positioning System)
- RFID (radio frequency identification)
- Mobile data
These geofences can trigger targeted marketing actions when devices enter or leave these defined boundaries.
An example of geofencing marketing is a text message like “Limited-time offer for free sports medicine consultations!” sent to those who walk near your orthopedic practice.
This message is sent to people with internet-connected and location-enabled devices once they enter the geofence.
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Stay ahead of the pack
Subscribe to our newsletter to keep up-to-date with the latest tips and insights to help your online business excel.