How an Oral Surgery Marketing Agency Can Bring Your Practice to New Heights

Drive Traffic Now With PPC Marketing

Our PPC strategy—featuring Google Ads—is built on in-depth research, careful analysis, and detailed audits.

This data-driven approach helps us find your most valuable audiences, uncover the best keywords for your specialty, and craft ad copy that truly connects.
One of the advantages of PPC? It works fast. Your ads go live right away—so you can start seeing results almost immediately.

Drive Traffic Later With SEO

With our SEO services, we’ll pinpoint what’s holding your oral surgery practice back online—and fix it, so you can start showing up where it matters most.

If you’re struggling to improve your organic rankings in your specialty, that’s where we come in. Our team knows how to get you noticed.

We’ll boost your search engine visibility in the markets that matter most to you. Our data-driven local SEO strategy will help your practice, especially if you’re targeting patients in a specific area.
The thoroughness of our SEO services can significantly improve your online visibility and search engine rankings, making you easier to find by patients looking for your services.
That said, SEO isn’t an overnight fix—it takes time to work. According to Google, you can usually expect to see meaningful results within 4 to 12 months.

Social Media Marketing for Oral Surgeons

Social media can help you reach a larger share of potential patients. While these platforms might not directly contribute to better search engine placements, your social media engagement can still significantly improve your visibility.

Want more bookings and higher conversion rates? Start by sharing helpful, informative content on your social media pages.

Many potential patients turn to social media to research and learn about the procedures they’re thinking about—so having the right content there builds trust and helps them take the next step.

Website Design and Online Presence

We can develop high-quality medical websites with valuable and engaging content while being user-friendly.

Our web design services include testing compatibility across different platforms. Combined with our comprehensive study of your business needs, we’ll ensure your site becomes even more visible online.

We’ll take a deep dive into your business and market, allowing us to target 3 to 20 key keywords on your website at the same time.

Thanks to our unique ranking technology, your site can earn strong placements for over 150 variations of those keywords on Google’s search results.

We’ll also make sure your website runs smoothly on smartphones. Optimizing your site’s accessibility and functionality is especially important since approximately 63% of Google searches in the US happen on mobile devices.

On top of that, we’ll fine-tune your site behind the scenes so it loads fast, uses high-impact keywords like “dental implants” or “wisdom teeth” and earns trusted backlinks from reliable sources.

Content Marketing for Oral Surgeons

Content marketing focuses on creating and sharing high-quality content that speaks directly to the people you want to reach—making it a powerful tool for patient acquisition.

It’s also a great way to educate your target audience (prospective patients) about your practice and what sets you apart.

When your content is built with SEO in mind, it does double duty—helping you connect with your ideal audience while boosting your visibility in search results.

We know that strong content marketing is at the heart of a successful online presence for your practice. That’s why we take the time to deeply understand your ideal patients—who they are, what they’re looking for, and how they behave online.

By studying your business inside and out, we build a broad-ranging strategy that taps into the right online channels—bringing you more leads, more nonreferral patients, more consultations, and greater traction for your optimized content.

We’ll craft clear, helpful oral surgery content that positions you as a trusted authority in your field. To educate and engage your audience, we’ll use formats like blogs, videos, and webinars—designed to meet patients where they are.

Email Marketing

Email marketing is still incredibly powerful—almost everyone online has an email address, and each one is a potential lead for your practice.

It’s the perfect complement to your website and social media efforts, helping you connect directly with the patient groups you want to reach most.

Through email marketing methods like Gmail Sponsored Promotions (GSP), you can interact with existing patients, engage new ones, raise awareness of your practice, and promote your latest offerings.

We treat email marketing like sending a thoughtful, personalized invitation. It’s a great way to reengage past patients and keep your practice top of mind.

Video Dental Marketing

As many online users prefer to get their information via visuals, video marketing campaigns have significant potential to reach valuable target audiences.

Incorporating video campaigns into your digital marketing strategy is a particularly cost-effective approach, as you only pay once users engage with your ads.

As part of your oral surgery practice’s marketing campaign, we can develop video content in the following formats:

• Discovery videos: These videos are displayed as sponsored results when potential patients search the internet.
• In-stream ads: These snippets appear before, during, or after a video and may be skipped after five seconds.
• Non-skippable videos: As indicated in their name, these videos showcase your entire message and cannot be interrupted. These are also available as bumper ads that last six seconds or less.

Oral Surgeon Marketing and Increasing Referrals

To generate more high-quality backlinks and referral traffic, we provide a guest posting service that creates and posts your practice-focused articles on other credible blogs or websites.

Online Reputation Management

If you’ve been in the field for a while, you’ve likely put in years of hard work to build a strong, trustworthy reputation as an orthodontics practitioner.

We understand how disheartening it can be when your practice name is affected by a few negative reviews or word-of-mouth that doesn’t reflect your true quality of care.

That’s where our reputation management services come in—helping to reduce the harmful impact of negative online reviews and protect the name you’ve worked so hard to build.

We’ll conduct comprehensive, continuous analyses of the harmful web properties associated with your most essential keywords on Google’s SERPs. Doing so helps you get an accurate picture of your reputation in search engines.

We’ll also guide you with public relations strategies that place your practice in trusted outlets like Forbes and The Huffington Post—helping shape and protect the way your brand, team, and services are seen online.

Analytics and Reporting

To keep a close eye on how your marketing campaigns are performing—and how patients are moving through your website—we’ll run detailed audits and set up Google Analytics the right way, so your data is accurate and reliable.

We’ll use Google Analytics 4 (GA4), the latest version of the platform, which collects data from both websites and apps to give you a clearer picture of how people interact with your practice online.

Unlike the session-based data of the classical Universal Analytics setup, GA4 uses event-based data. GA4 also comes with predictive capabilities that give us insights to conduct your campaign—without needing complicated models or guesswork.

GA4 helps us track your SEO metrics, optimize your web pages, and monitor your campaign’s performance across multiple channels. This system will help us ensure more new and nonreferral leads, consultations, and bookings for your practice.

We’ll keep you in the loop every step of the way, showing you how our use of Google Analytics can improve your oral surgery website’s presence and performance.
Each month, you’ll get a straightforward, easy-to-understand report with the data we collect through GA4—delivered via a live Looker Studio dashboard that makes everything simple to follow and interpret.

"How do you keep costs low while delivering quality?"

We achieve this through the sheer breadth of our experience in developing and implementing successful digital marketing campaigns.

For over 15 years, we’ve worked with thousands of clients seeking digital advertising solutions, having an incredible client retention rate of 95.67%.

We’re confident in our ability to deliver, so we don’t find the need to tie down clients with lock-in contracts. You can walk away anytime you find our results unsatisfactory.

"Will you recommend only the services I need?"

We are fully accountable to your campaign objectives, so we won’t make any false reassurances or grandiose promises of success. This means that we’ll focus on what your practice truly needs.

We only work with clients for whom we can ensure real, measurable results—and they stay with us because of the long-term benefits we deliver.

"How does Digital Spotlight ensure transparency and honesty?"

Our services focus on creating in-depth, fully customized marketing plans that can boost your online visibility where it matters most. With our approach, you can see stronger conversion rates—without adding more to your plate.

You’ll always own your ad account—we’ll simply manage it for you, keeping everything running smoothly.

We’ll keep you in the loop with regular updates so that you’ll have a clear idea of what we’re handling at any given moment, and you can take over the account whenever you want.

"How can I reach customer support?"

You can reach us through our phone number at (+1) 310 879 8003 or email address at contact@digitalspotlight.com anytime if you have any questions about your campaign.