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The United States plastic surgery industry is booming, growing at an impressive 4.4% annually over the past five years. By 2024, experts predict the industry’s revenue will reach a whopping $24.3 billion.
Guess who’s driving this surge? Gen Xers and elder millennials. A Pew Research Center report says that at least 81% of people aged 18 to 49 actively use search and social media platforms, making this demographic the most avid social media users today.
Given this data, it would only be practical to leverage the power of online marketing to capture the attention of and engage with this extensive group of prospects.
However, stiff competition among industry professionals, with over 11,000 businesses operating in the US plastic surgery industry as of 2024, means that robust online visibility is necessary if you want your practice to stand out.
The question is, how?
Maybe you’ve already tried online marketing techniques on your own but have yet to achieve the results that you wanted for your plastic and cosmetic surgery practice.
In that case, stop wasting your time and hard-earned dollars on digital marketing strategies that don’t work for your practice.
Partner with us and benefit from our scientifically grounded process. Our approach can reliably improve your conversions by turning your website into a top-10 answer for an increasing number of queries.
We are in it for the long haul. And because our relationships are earned with results, not lock-in contracts, we do our homework first.
We will analyze and audit your social media and search engine ad campaigns at no cost before you sign up with us. We believe it’s fair only to take on clients we know we can help effectively, ensuring a substantial ROI (return on investment).
If you’re an old school comfortable with traditional marketing techniques, it’s time to embrace digital marketing technology. The latest online marketing products and strategies can give your practice the extra boost it needs to outperform competitors.
You can maximize the impact of online marketing methods, such as Facebook Ads, Google Ads, and search engine optimization (SEO), on your patient leads, consults, and procedure bookings.
Our leads-focused approach will help attract potential clients and significantly increase your consultation bookings through ads on search engines like Google and social media services like Facebook, Instagram, and X (Twitter).
We’ve mastered the science of bridging the gap between plastic surgeons and those needing them. We understand that online marketing is a mathematical discipline.
Call us, and we’ll be happy to show you how the right online marketing strategy can help your website generate more leads, consults, and procedure bookings without blowing your budget.
What Is a Digital Marketing Strategy?
Digital marketing involves using channels like apps, websites, mobile phones, social media, and search engines to make your products and services more visible to your target demographic.
A digital marketing strategy focuses on evaluating existing approaches in online channels to ensure you retain your current patients and implementing changes tailored to attract prospects and bring in new ones.
Effective digital marketing is the foundation of any advertising campaign that seeks to achieve your goals via online platforms.
Don’t let your competitors steal the spotlight.
We’ll make sure your orthopedic practice stands out.
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The Importance of Digital Marketing for Plastic Surgeons
In the decades since its inception, the internet has grown from a niche system meant to keep military installations connected and functional during a nuclear war to arguably the most accessible and widely distributed library ever built.
Here are some fascinating tidbits about the internet:
- As of 2024, there are more than 311.3 million internet users in the United States.
- Internet users are connected through their mobile devices for nearly four hours daily.
- The number of users worldwide is expected to surge from 5.35 billion today to 7.9 billion by 2029.
What do these figures mean for your plastic surgery practice? Our digital marketing services can ensure better ROI by helping your practice engage more deeply with current and potential patients online.
Our marketing team operates with an extensive knowledge library built on millions of advertising dollars across over 2,000 businesses in various niches, including many in the medical field.
The Benefits of Digital Marketing for Plastic Surgeons
Our effective digital marketing packages will set up your plastic surgery practice for success in attracting new patients. One of our most effective strategies is simultaneously targeting multiple core keywords for your discipline.
This approach, combined with our proprietary ranking technology, will help rank a site for between 10 to 35 versions of these keywords on the first page of Google.
We can also pinpoint which reviews or citations boost your reputation and which reviews have the most adverse effects on your practice.
With higher online search rankings and more positive online reviews for your plastic surgery practice, you’ll have more patient leads, consults, and procedure bookings.
The benefits of a well-developed digital marketing campaign include the following:
Better Targeting
Working with us can help you precisely target your desired patient demographic.
We can tinker with your website’s architecture to make it more visible to additional variations of targeted keywords that have been highly ranked in the past and are likely to be highly ranked in the future.
We can further optimize your site with page-specific ROI-focused keywords. In developing this part of your marketing strategy, we will continuously review and add content to help your website align with potential patients’ most-used search terms.
Greater Engagement
Social media is a valuable digital marketing tool that allows your practice to reach prospective patients more directly.
While social media platforms might not directly boost SEO rankings, their impact on visibility and engagement can affect your campaign’s performance.
Sharing content on social media can help your practice attract a wider audience, leading to more site visits. Each “like” indicates audience appreciation or interest.
By observing which ads or blogs received more likes, we can determine content preferences and tailor our strategy for higher engagement.
Increased Visibility
Our digital marketing company ensures a cost-effective approach to improving your visibility to a broader audience compared to the reach of traditional methods such as TV, radio, print, or word-of-mouth campaigns.
Better ROI
The return on investment when using digital marketing approaches like SEO and pay-per-click advertising is markedly higher than traditional marketing offers.
Patient Engagement Is Key
The consistent demand for plastic and cosmetic surgery procedures in the post-pandemic era may indicate that patients remain committed to their aesthetic regimens and preferences, regardless of economic pressures.
Given the variety of procedures available today, your plastic and cosmetic surgery practice can benefit from our broad suite of digital marketing services to inform and interact with your current and would-be patients.
Personalized engagement can go a long way toward establishing a practice’s credibility in the eyes of your patients.
Online Reputation Matters to Prospective Patients
With so many service providers in almost every industry, having a good reputation has become a vital criterion for would-be patients. What people say about your products and procedures online will impact the success of your plastic surgery practice.
Reputation management is a pivotal element of your success, which is why our comprehensive marketing services will repair the terms that affect your reputation and magnify the best word about your practice.
Types of Marketing for Plastic Surgery Practices
Through diverse formats, precise audience targeting, and remarketing capabilities, our online marketing services can help you reach your desired demographics and achieve greater website traffic. This approach generates more leads and sales.
Plastic surgery practices have a wealth of digital marketing approaches at their disposal, including (but not limited to):
Digital Marketing
An effective digital strategy, like the one we’ll build for you, incorporates search engine optimization (SEO) and paid ads, such as social media ads and Google Ads.
We are a Google Premier Partner, meaning we get top-level access to Google’s data. With our hotline access to Google Ads’ dedicated support teams, our premium status guarantees a level of service that other agencies can’t easily match.
At the same time, our social media services ensure lower costs per lead for your practice by combining our knowledge of Instagram and Facebook’s features with our exclusive audience segmentation analysis.
Our search engine optimization focuses on aligning your website with even the most minute changes to the most popular keywords, ensuring your practice’s greatest possible online visibility.
Referral Marketing
Your high-quality products and services will give your patients a compelling reason to point interested friends and family to your practice. Referral marketing includes offering incentives for satisfied patients and word-of-mouth marketing.
It’s worth mentioning that almost all our clients come from referrals and other agencies, and they usually stay with us.
Print Advertising
You can improve your visibility through more traditional methods, such as newspaper and magazine ads, flyers, and brochures.
However, while these approaches work in a select few circumstances, the demands of this digital age have made our online marketing strategies a much more accessible and cost-effective option for surgeons.
Traditional advertising is gravely limited in terms of targeted marketing. In contrast, digital marketing can help your practice reach your audience at a much lower cost.
Developing a Comprehensive Marketing Campaign for Plastic Surgeons
Your plastic surgery practice will immensely benefit from our digital marketing campaign that covers all bases—and it all starts from these steps:
Set Goals
Every plastic and cosmetic surgery practice has its specializations and targets for each year, which will help define the primary objectives of the digital marketing strategy.
We use data collected from more than 2,000 clients over more than 15 years. This deep knowledge base helps us develop the digital marketing solution that best suits your needs and goals.
Identify Your Target Audience
Your most desired patient groups have their unique motivations and concerns. Our digital marketing strategies will tailor your website’s innermost workings to align with patient needs and desires.
Choose Your Marketing Methods
Whether through online channels or traditional advertising methods, your marketing strategy should resonate with your prospective patients.
Create a Budget
A realistic and well-thought-out budget avoids wastage and ensures the sustainability of your marketing campaign. The most effective digital marketing methods will maximize the returns on your investment.
Measure Success
Our digital marketing strategy will provide detailed reports on your campaign’s performance regularly. Knowing where you are at any specific moment will help us adjust your approach as needed.
Short- and Long-Term Steps for Digital Marketing Success for Your Plastic Surgery, Cosmetic, and Aesthetics Practice
Once we have designed and launched your website as part of your digital marketing campaign, we can establish the short- and long-term goals that your strategy needs to incorporate.
In the short term, we will provide advertising via Google Ads (formerly Google AdWords), Facebook, Instagram, and TikTok to ensure maximum visibility for your practice.
For the long-term steps, we will provide a website design that can remain responsive and relevant for the long haul. We will also regularly update and improve your webpage content and structure, ensuring that this central hub will remain visible and valuable for years.
Which Aspects Should a Plastic Surgeon Focus on in Their Digital Marketing Strategy?
Our digital marketing services ensure that your strategy is customized to your practice’s specific needs, allowing you to pull ahead of the race. We provide the following services:
Website Optimization
We ensure that your website is optimized for various online profiles, documents, and entries on multiple web properties, including content. We do this on a monthly basis to achieve first-page listings and outstrip content that can negatively affect you.
SEO
We conduct SEO technical audits of your site to provide recommendations on how to avoid Google penalties due to thin or duplicate content, faulty redirects, indexing and crawlability issues, and slow page speed loading.
The more effective your SEO efforts, the higher your ranking.
Higher SERP (search engine results page) rankings mean your SEO strategy is working, increasing visibility, organic traffic (site visitors), and potential conversions.
Backlink Building
We find every link opportunity that can benefit your practice, and we build on these links. We focus on finding authoritative websites and blogs relevant to your practice.
Social Media Marketing
Our “push” strategy through social media ads taps potential customers even if they’re not actively seeking your services at the moment.
Push strategies include display ads, email campaigns, direct messaging, and social media ads that “push” the message or ad directly to the target audience.
The “push” approach is complemented by our “pull” strategy, which uses social media engagement to provide potential patients with valuable content and experiences that “attract” them to your practice.
Paid Ads
Our paid ads service in social media combines our knowledge of Meta’s features (including Instagram and Facebook) with our exclusive audience segmentation analysis. This ensures lower costs per lead for you.
One significant advantage of working with a Google Premier partner like us is that we have direct access to Google Ads’ dedicated support teams. This ensures that our paid search engine ads deliver results that other agencies just can’t beat.
PPC (Pay-per-Click)
Our cost-effective pay-per-click (PPC) strategy ensures that we provide you with a clear plan of attack by conducting in-depth research, analysis, and audits of your campaign.
Once we’ve gathered all the necessary data from you, we’ll set up your PPC campaign. We will identify your most valuable audience, research keyword options, and write ad copies.
We ensure continuous testing, detailed adjustments, and comprehensive health checks to identify your growth opportunities and maximize your investment.
Each of these steps is guided by our love of mathematics, meaning our every move is deliberate and calculated.
Everything we do for your campaign will involve only your account. If you don’t have one, we’ll gladly set one up on your behalf, but you’ll still be the account owner. This is the Digital Spotlight advantage at work.
Video Marketing
As some patients might prefer to get information in video form, we provide video ads in the following formats.
- In-stream ads appear before, during, or after a video and can be skipped after five seconds.
- Discovery videos appear as sponsored results when potential patients search for content on the internet.
- Non-skippable videos showcase your full message.
- Bumper ads are videos that are usually six seconds or less and cannot be skipped.
Analytics
Analytics uses math to extract meaningful insights from data to discover relationships, predict unknown outcomes, and help with decision-making.
We can set up Google Analytics for your practice and perform audits to ensure that the data you receive is reliable and trustworthy.
What Key Features Make a Plastic Surgeon’s Website Successful?
Our digital marketing services will ensure your website’s long-term success with these features:
- SEO keywords: We use page-specific keyword intent targeting (content). We ensure that these keywords are spread throughout the content and hit user intent for each keyword.
- Fast site speed: We conduct technical audits that can help prevent slow loading speeds and other technical issues that can get your website penalized by search engines.
- High-quality backlinks: We can incorporate links from local businesses, credible blogs, and established newspapers into your website. Backlinks help boost your page’s authority and relevance.
In addition, we will ensure that navigation on your page is easy and hassle-free and the website is responsive.
What Type of Content Is Essential for a Plastic Surgeon’s Website?
Informative and search-engine-optimized content ensures a high-quality website. We achieve this by incorporating SEO keywords throughout your content, providing backlinks to credible sources, facilitating smooth navigation, and ensuring fast loading speeds.
We can help your website target three to 20 SEO core keywords simultaneously. This approach can give your site rankings for between 10 to more than 150 versions of these keywords on the first page of Google results.
We also check for content relevance and quality. With the right content type for target keywords, your current and potential patients will easily find what they’re looking for on your website, thus enhancing their user experience.
How Can Plastic Surgeons Enhance Their Online Presence and Increase Patient Reviews to Attract More Clients?
Increased activity in social media channels ultimately boosts your online presence. This activity also positively influences your SEO strategy, as Google now sees social media content as more relevant to its services than ever before.
We understand and use social media data patterns to your advantage. To attract more clients to your website, we can showcase details like your discounts, promotions, event invites, announcements of adjusted hours of operation, and answers to frequently asked questions.
We pull patients toward your practice by developing content or offerings that naturally spark their interest. If site visitors find your content informative and relatable, they will most likely refer your website to others with similar interests.
Encourage your satisfied patients to leave positive reviews on your website and Google Business Profile to build trust with potential patients. After all, word-of-mouth is still an effective way to promote your practice.
If you’re getting negative reviews, don’t panic.
We can provide recommendations in high-authority domains like Forbes and The Huffington Post (at additional cost) to flood the internet with information that we control.
This approach allows us to manage and protect what information is seen in association with your business.
How Can a Medical Practice Get More Reviews?
With every successful procedure, ask for feedback by requesting patients to leave a review on your website and Google Business Profile.
Ensuring your patients’ satisfaction is a surefire way of garnering positive feedback and glowing testimonials on Google, Facebook, and other popular platforms.
Through our reputation management services, we manage and protect the information seen about your practice and your staff. This approach also helps drown out negative, damaging reviews.
What Should a Plastic Surgeon Do With a Positive Review?
Satisfied patients take the time and care to craft a positive review of their experience with your practice. Thus, responding to these reviews with gratitude is a must.
Responses should be detailed and personalized. Templated responses are a huge turn-off, as these give the impression that your practice does not take its patients seriously.
We can pinpoint the search terms most associated with positive and neutral reviews of your practice, and we do the same for every other key term to further enhance your first-page reputation in Google.
What Should a Plastic Surgeon Do With a Negative Review?
Despite your practice’s expertise and best efforts, negative reviews remain a possibility. But don’t worry. Our reputation management services can prevent negative reviews from drowning out positive feedback about your practice in Google.
We conduct comprehensive monthly, ongoing, simultaneous search engine optimization to ensure that your page and its positive mentions get ranked above harmful, damage-causing web properties.
This approach will give your practice time and room to contact the reviewer and work to resolve their concerns.
Never threaten the reviewer with legal action, as this might only attract more negative attention to your practice.
Are Before and After Photo Galleries Effective for a Plastic Surgeon?
As the discipline almost always deals with exterior problems, plastic and cosmetic surgery is particularly suited to using “before and after” photo galleries. With successful procedures that yielded extensive aesthetic improvements, the images can be just as potent as a dozen positive reviews.
An important note: If you want to use these successful cases as proof of competence, you must secure express consent from the patients involved to post these photos online.
How Can a Plastic Surgeon Effectively Use a Blog on Their Website?
Our digital marketing services provide ample opportunities for link-building with blogs. Our well-developed tactics ensure we associate your website with relevant and authoritative websites and blogs.
Blogs are precious chances for plastic and cosmetic surgeons to highlight their areas of expertise.
Blog posts can showcase your procedures, your tips for patients, and your thoughts on industry advancements to cement your credentials as a subject matter expert.
What Content Should a Plastic Surgeon Post on Their Social Media Channels?
In addition to “before and after” images, your practice can benefit from social media posts containing information on the conditions patients are searching about, the treatments your practice provides to address these problems, and your perspectives on patient care.
Other topics to consider as parts of your website include:
- Doctor and staff bios
- Directions to your location
- Blogs
- Photo galleries
- Pages with links to news articles that feature your practice
- Awards and certifications your practice has garnered
Pages dedicated to these topics will help increase your legitimacy and your practice’s standing as an industry authority.
How Can a Plastic Surgeon Leverage Social Media to Attract More Patients to Their Practice?
Plastic and cosmetic procedures lend themselves well to a social media landscape that responds to visual stimuli. The dramatic changes that come with successful procedures can make for powerful and highly shareable images.
Your successful procedures, with the explicit consent of your patients, can help drive social media posts and interactions.
Our SEO services also consider the impact of these posts on your practice’s visibility and engagement through Facebook, Instagram, X (formerly Twitter), TikTok, and your Google Business Profile.
Can a Plastic Surgeon Employ Traditional or Offline Marketing Techniques to Attract More Patients?
Traditional methods such as radio, television, and newspaper ads remain credible. Still, their primary weakness is that targeted advertising campaigns, such as those seen in our digital marketing services, are virtually impossible to implement in these channels.
While direct mail marketing can circumvent these limitations, as the US Postal Service can help with such a campaign, online marketing strategies are now the most cost-effective and time-efficient choice for your surgery practice.
Measuring the Success of Your Plastic Surgery Marketing Efforts
A constantly updated understanding of your campaign’s status gives us the room to revise your strategy as necessary. Our monthly reports and internal monitoring of Google rankings can help you avoid penalties and site issues through our unique SEO methodology.
“How Do I Start With Digital Marketing for My Business?”
The first and arguably most impactful step you can take before starting your digital marketing campaign is to book your pitch-free consultation with us to find out exactly what’s possible when cultivating your lead flow.
We will consider your budget, business goals, and industry specifics during this consultation. This holistic approach ensures that our recommended SEO package aligns perfectly with your needs, maximizing your investment’s impact.
This consultation is best for both of us because we work only for clients we know we can help. We don’t have lock-in contracts, and we don’t pitch anything until we’ve listened and discussed what’s realistic.
Knowing what you want to achieve is essential to a digital marketing strategy that delivers results. To ensure you know where you currently stand and where you ultimately want to be, we conduct analyses and audits for you even before you sign up.
Identifying the right target audience will help streamline cost-effective strategies to attract new patients, urge existing ones to act, and win back former clients. This step will also help you choose the most appropriate digital channels to reach these targets.
A detailed project plan that divides the campaign into phases and milestones will ensure clear communication and execution. These more digestible task chunks will also rein in the budget, minimizing time and funds waste.
Start your business strong with a digital marketing agency you can trust—Digital Spotlight. Give us a call now at (+1) 310 879 8003 and discover the endless possibilities of digital marketing for your practice.
Cosmetic Surgery Marketing: The Future Is Online
While traditional methods will remain credible avenues of advertising your cosmetic surgery practice, the plastic surgery industry’s ever-evolving and steadily growing demands will eventually require you to take a long, hard look at your current digital hurdles.
Here are some facts that highlight the value of effective digital marketing:
- One in three American adults go online to research information about health and specific medical conditions
- 77% of patients actively use Google, Bing, or Yahoo to search for information on health and medical conditions
- 76% of patients visit hospital websites to look up health-related information
- 57% of patients go online to search for information on plastic surgery
- Social media photo sharing spurred a 31% increase in requests for surgery
Our mathematical approach to marketing will highlight your unique strengths as a plastic and cosmetic surgeon. Our evidence-based approach will fine-tune your campaign to ensure a steady influx of leads, consultations, and patients.
Creating a Strong Online Presence for Plastic Surgery Practices
A robust online presence will help your plastic surgery practice make the best possible first impression—and this will be even more true when your digital marketing campaign includes an aesthetically pleasing website optimized for search engines and mobile devices.
However, design will only go so far; high-quality content is equally important. Readable, targeted, and trustworthy content will make your website a valuable resource that addresses would-be patients’ concerns.
Aside from professional web design, social media platforms like Facebook, Instagram, and X (formerly Twitter) will help your practice engage with potential patients, thus building trust and credibility.
Our services can help grow your practice further through our Facebook, Instagram, and TikTok ads.
Hiring a Plastic Surgery Marketing Agency vs DIY Marketing
While some plastic and cosmetic surgeons may prefer to handle their marketing efforts independently, many practitioners find that working with a marketing agency specializing in digital channels is the most effective way to maximize their online footprints.
Our experienced team of professionals, who are experts in their field, will listen to and understand your goals. As the campaign progresses, we will monitor and analyze data, providing you with regular reports to keep you updated on what’s happening with your website.
Digital Spotlight Is One Company That Does This for You
If you’re a plastic and cosmetic surgery practitioner whose website cannot reach the top rankings in search engine queries, Digital Spotlight can pinpoint and resolve the stumbling blocks in their current websites.
Our mathematician founders are trained to find patterns in data, and this expertise elevates your digital marketing campaigns to the next level.
By comparing real-world performance against our ever-evolving SEO models, we detect even the tiniest shifts (that other agencies cannot often uncover) that lead to long-term SEO results.
Suppose our testing reveals an algorithm change significant enough to be deployed to all our active clients. In that case, we add those changes to the various checks we will perform for you every month.
We bring experience and the know-how to analyze a vast data store and set up your strategies accordingly.
We have more than 15 years of experience in the digital marketing industry and have worked on more than 2,100 campaigns, many in the medical field.
Our client retention rate of 95.67% is a testament to our unparalleled service quality.
Surgeon SEO
We provide intensive keyword research on your specialties and procedures as a plastic and cosmetic surgeon. We perform comprehensive audits of your website and SEO and optimize your content, functionality, and site architecture.
With our cutting-edge resources and technical expertise, the SEO strategy we can build for you will help you keep up with Google’s rapid algorithm changes.
Content Marketing
Our scientifically grounded data-driven approach to advertising can provide you with state-of-the-art techniques that will elevate your content—and, ultimately, your practice.
We can develop content for you with specific ROI-focused keywords and ensure that it is aligned with what most users intend to search for.
Our content audit service analyzes your site’s existing content from an SEO perspective. Based on this, we build SEO-focused guidelines to determine how best to develop your content for maximum relevance and visibility.
Most importantly, as Google’s spam policy focuses on rewarding high-quality content, we are committed to ensuring human-written content by using AI content detectors to evaluate our writers’ work closely.
We evaluate our content using AI content detection tools, including Originality.ai, Copyleaks, Crossplag, and Content at Scale. This thoroughness ensures that our creations are human-written.
We continuously optimize all of our written output so that we get AI scores lower than 25%. Our strict content creation process attests to Digital Spotlight’s commitment to original, engaging, and relatable content.
Our content services have helped over 1,800 international businesses across 355 niches secure first-page organic rankings in Google.
Pay-per-Click
With PPC, you will pay only once your ads get clicks or views.
Our PPC approach focuses on thorough research, analysis, and audits, and we perform all of these steps even before we ask any of our clients to decide on their marketing budgets.
PPC works, but we have to thoroughly understand your practice to tailor your PPC campaign to your unique needs and goals.
Digital Marketing
Our digital marketing services incorporate a mathematically oriented approach that connects you and other healthcare businesses with customers who need your services most.
Our thorough understanding of Google’s algorithms helps us know which search terms will be most profitable for you and which ones you should leave to your competitors, who will scramble to catch up to you.
We hold ourselves accountable to the only metrics that matter: quality leads and your returns on investment.
We’ll audit your website, SEO, and ad campaigns free of charge. We do not force clients into lock-in contracts because what works for you will be the only thing that works for us.
HIPAA Compliance and Your Surgery Practice Website
Regulators require that plastic and cosmetic surgeon websites be secure and encrypted for compliance with the standards set out by the Health Insurance Portability and Accountability Act (HIPAA).
HIPAA is a federal law that protects the privacy of personal and health information and sets guidelines for its electronic and physical security.
On top of optimized content and architecture, SSL (Secure Sockets Layer) encryption is a standard feature of Digital Spotlight websites.
What Makes Us Different
With over 15 years of technical experience and know-how, our digital marketing services provide a thorough view of your current strategy and provide insights that will yield the best results for you.
As a Google Premier Partner, we optimize Google ads at all levels, backed by a first-look advantage at Google’s latest features and access to non-public competitor data.
Every campaign we develop is built on an extensive process that will prevent your site from being penalized by Google’s strict webpage standards.
We perform technical audits on your website and provide recommendations to address potential issues, such as shallow or duplicate content, unreliable links, indexing and visibility issues, and slow page loading speeds.
We provide high-value human-written content that undergoes several rounds of AI content evaluations by our internal specialists. This element is crucial as Google rewards original, high-quality content that demonstrates expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).
The unimpeachable quality of our service speaks for itself through our client retention rate of 95.67%. Our clients stay with us because they know first-hand that our successes cannot be duplicated anywhere else.
Proven Performance
Our SEO campaigns have led to more than $130 million in extra yearly revenue for our clients, all done through Google organic rankings. Our track record of stellar results will ensure you get a more substantial flow of leads for a lower cost.
Data-Driven Reporting
Our monthly reporting and analysis (customized in Looker Studio) provide you with up-to-date information on how much your campaign influences your practice.
We also provide link-building reporting that outlines the complete list of links built for a specific month and over the campaign’s lifespan.
In managing your campaign, we will set aside 30 minutes up to an hour per month for campaign performance review meetings via Zoom or phone.
Unparalleled Track Record
Almost 80% of our clients have seen more than 400 non-branded keywords reach first-page rankings. The precision and quality of our customers’ results are ringing endorsements of the success that our services can bring to your practice.
One success story that we love telling people again and again is about how we improved a medical practitioner’s Top 3 Rankings in Google by 43,700%! Here’s what he said:
“It was obvious from the start that Digital Spotlight knew all the current issues with positioning doctors online.
They corrected errors where my previous agency had put me at a disadvantage. Then, they built a website so stylish and functional that I STILL use it, seven years later. That website and their work took me to the first page of Google in a very short period of time.”
Richard A. Zoumalan, M.D. | Facial Plastic & Reconstructive Surgery
Leading Digital Experts
Our team does not use terms like “tech gurus” or “net ninjas” to describe itself. We are engineers and researchers. We operate through numbers and proven science, not airy promises and tired cliches.
We have a strong working relationship with Google’s best support professionals, who can quickly help us address any issues with your account. We always hear about new features first, so we can test them for you before other doctors become aware of them.
Schedule a free consultation at (+1) 310 879 8003 to learn how to supercharge your lead flow, as we’ve done for many other medical practitioners and businesses.
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