Stay ahead of the pack
Subscribe to our newsletter to keep up-to-date with the latest tips and insights to help your online business excel.
Contact us today to start attracting more patients! 310 879 8003
Contact us today
for a no-pitch consult
Contact Form
Your next patient is online right now. The question is, will they find you first?
Let Digital Spotlight craft advertising campaigns that work just as hard as you do.
Here’s what we can offer:
- 15+ years of experience helping orthopedic practices grow their online presence. We specialise in attracting high-quality, nonreferral patient leads. No fluff, no empty promises.
- Strategic, evidence-based strategies, such as pay-per-click (PPC) ads, are built specifically for healthcare professionals like you.
- Tailored ad campaigns across Google, Facebook, and Instagram that maximize visibility, drive consultations, and increase surgery bookings.
- Elite Google Premier Partner advantages and perks with exclusive access to top-tier support and advanced tools, giving you a genuine competitive edge in today’s crowded digital space.
Feeling stuck behind while competitors surge ahead? You’ve likely spent years building a trusted name in orthopedics, delivering excellent patient outcomes and building referral networks.
But online, it might feel like you’re constantly falling behind.
Competitors with sharper digital advertising strategies are capturing the attention of the very patients you should be seeing.
Maybe you’ve tried digital ad campaigns before, only to feel like you were pouring money into a black hole with no return. Cold leads. Missed opportunities. And worse, agencies that didn’t truly understand your niche or your goals.
You’re not alone, and you’re not the problem.
Many orthopedic practices we’ve worked with had cycled through three to seven different agencies before finding us. They were frustrated, disillusioned, and skeptical of digital marketing altogether.
But here’s what changed: They partnered with an agency that actually gets it.
An agency that knows you’re not looking for word-of-mouth referrals anymore and that you’re after people actively searching online for a surgeon they can trust.
Here’s why they stick with Digital Spotlight:
- Data-driven strategy: We constantly analyse campaign data, run split tests, and fine-tune every element to make sure your ads perform at their absolute best.
- No lock-in contracts: If we’re not delivering results, you’re free to walk away, no strings attached. We only take on clients we know we can genuinely help.
- Expertise across platforms: We speak the language of Google and Meta (Facebook or Instagram) fluently. Whether it’s paid search or social ads, we know how to drive qualified traffic that converts.
- Tailored campaigns, not cookie-cutter solutions: Your practice is unique, and your advertising should be, too. Every strategy we create is built around your goals, services, and ideal patients.
Ready to stop counting on referrals and start growing your practice online? Let’s talk.
Book a free consultation today and learn how we’ve helped orthopedic surgeons just like you attract the right patients, increase bookings, and reclaim control over their marketing.
Visit us at 2450 Colorado Avenue, Suite 100E, Santa Monica, CA 90404, give us a ring on 310-879-8003, or drop us an email at contact@digitalspotlight.com.
We’re here when you’re ready to take the next step.
And we’ll only move forward if we’re confident we can deliver the results you’re after.
How to Market an Orthopedic Practice
You need more than word of mouth to attract potential patients. Your competitors are already marketing themselves online. Don’t get left behind.
Starting fresh or scaling up? No matter where you are, digital marketing isn’t just helpful, it’s essential. It’s what helps you reach the right people and stay ahead of the competition.
Let’s face it: most patients (around 75%) hop online first when they need to find a doctor. If you’re not showing up on search results, chances are they’re seeing someone else.
These days, having a strong online presence is no longer just a nice bonus. It’s a must. The right strategy can boost your visibility, help you engage with patients, and make you the go-to clinic in your area.
Don’t worry, we cover all the bases. Our digital marketing services include PPC ads, SMM (social media marketing), and SEO (search engine optimization).
We handle the heavy lifting, so you can stay focused on who needs you most: your patients.
So, why choose us?
We don’t just tick boxes. We take a hands-on, all-in approach that’s built to attract and convert real patient leads across all the right platforms.
No guesswork, no gimmicks. Just a results-driven strategy powered by data. And we don’t work with just anyone, we only partner with surgeons we’re confident we can help succeed.
Still not sure? Ask Dr. Mark Solomon, a leading plastic surgeon in California. He’s seen how our work boosts his Google rankings:
“I was with another web company that essentially wanted to keep me hostage to their service. Digital Spotlight literally moved my site to their servers in one night. Since then, they’ve consistently raised my rankings on Google, and my practice has continued to grow thanks to those efforts.”
Mark P. Solomon, MD, FACS
What Are the Effective Strategies for Advertising to Orthopedists?
Trying to attract more patients but not sure where to start? You’re not alone. The upside? It’s easier than you think.
With the right ad strategy, you can reach the right patients with messaging that actually speaks to them. In a crowded space like healthcare, targeted marketing helps your practice get noticed and grow.
Here are a few practical examples:
- Social media engagement: Platforms like Instagram and Facebook aren’t just for scrolling; they can be effective in connecting with your target audience.
- Programmatic ads: Think of this like your round-the-clock marketing assistant. They automatically place your ads across websites, mobile apps, and social media channels where your ideal patients are likely to be.
For example, with our Google Ads’ automated rules, you can schedule ad campaign updates, including adjusting budgets, bids, or ad status. No need to log in every time. It’s a major time-saver. - Video marketing: This is your chance to show—not just tell—what you do. Use videos to educate potential patients and build trust.
We rely on advanced data analysis to fine-tune your online marketing efforts. Through A/B testing, we determine which ads actually capture people’s attention and drive results.
It’s all about using your budget wisely to improve patient acquisition.
Want another way to boost your visibility online? Say hi to PPC ads, your shortcut to getting noticed. Read on to learn more.
How Do You Advertise Orthopedic Practices With PPC Ads?
PPC for reaching potential patients? Absolutely. It’s a fast way to get you to the top of search results when they’re actively looking for orthopedic care.
Take Google Ads, for example. We start by selecting the right keywords, such as “Sports injuries,” “Sports medicine,” or “Physical therapy.” So, your ads show up when prospective patients search for any orthopedic-related information.
From there, we craft clear and engaging ad copy that speaks with your target market and gets them to click.
Then, we ensure your landing page backs it up with your expertise, advanced tech, and clear calls to action (CTAs), such as “Book Now” or “Schedule a consultation.”
We also use precise geo-targeting to show ads only in the areas where your ideal patients live or work. That way, your budget isn’t wasted on the wrong clicks.
And here’s the kicker: as a Google Premier Partner, we can directly contact Google’s best support team and get early access to new features, giving your PPC campaigns a strong advantage.
That means quicker troubleshooting, smarter bidding strategies, and access to insider tips before they’re public. The perk? Every advertising dollar stretches further.
You stay ahead of what’s new and trending even before your competitors know what’s coming.
Understanding Orthopedic PPC Advertising
Looking to grow your patient list quickly?
Orthopedic PPC is the answer. This highly targeted digital marketing strategy can be tailored for medical practices to bring measurable results. That’s why it’s one of the fastest ways to grow your practice online.
Your ads appear immediately when potential patients search for keywords, such as “Joint replacement specialist near me” or “Orthopedic surgeon in Los Angeles.” They put your practice front and center when they’re ready to book.
The big win? PPC drives instant traffic and visibility directly to your website, generating more patient inquiries and faster growth.
Additionally, you only pay when someone clicks on the ad, typically through platforms like Google Ads.
And here’s a bonus: With a 95.67% client retention rate, it’s clear our PPC approach performs well and keeps clients sticking around.
That’s why we’ve earned and maintained our spot as a Google Premier Partner.
We’re in the top tier of agencies trusted by Google, with certified experts, high-performing campaigns, and a robust track record of client success.
What Are Alternatives to Google Ads?
No doubt, the Google Ads network is excellent. How do we say so? In fact, it has around 4.9 billion Google users, making it a top choice for broad exposure.
But it’s not the only game in town. We can also help you bring in more patient leads with other marketing options, too.
Here are a few worth checking out:
Bing Ads (now Microsoft Advertising): It gives you access to a slightly older, more affluent crowd. Your ads can show up even higher in the search results. It’s a solid way to widen your reach with a lower cost-per-click than Google.
Social media ads: It’s a go-to choice if you want to target patients by demographics or interests. They’re eye-catching and great for storytelling. Plus, they help build trust and awareness.
Programmatic advertising: This one’s all about automation. Your ads get placed across websites, apps, and video platforms in real time. So, it’s easier to hit the right audience at the right moment.
And the best part? No lock-in contracts. Just a flexible, responsive team. We’re here to help you find what works best for your goals and your budget.
We can navigate across platforms and adjust your ads at any time, as long as they truly drive growth for your practice.
Are Orthopedists in Demand?
Thinking about the future of orthopedics? You’re in the right field. Demand for orthopedic specialists isn’t just steady—it’s rising.
Let’s dig into what’s fueling it.
It might surprise you, but orthopedic issues are one of the common reasons patients seek healthcare in the US.
That’s why orthopedic specialists are in high demand. From major surgeries like hip and knee replacements to treating everyday joint and muscle pain, their work makes a real difference.
The need for orthopedic surgeons and other healthcare industry professionals is only going up. Why? There’s an increasing number of older people who live longer, and our population is aging.
The catch? With over 27,000 active orthopedic surgeons across the US in 2023, standing out isn’t easy.
That’s where marketing comes in.
Today’s patients use the internet to gain quick access to healthcare. That means your online presence needs to work as hard as you do.
At Digital Spotlight, we’ve been experts in helping professionals in the medical field since 2002. We’ve also witnessed the shift in the digital landscape.
By staying ahead of online trends, we’ll help you attract more patients and get a bigger ROI.
Are Orthopedists the Highest-Paid Physician Specialty?
Curious which medical specialties bring in the biggest paychecks?
The answer is orthopedics. Physicians specializing in orthopedics have an average annual salary of $543,000. It surpasses the pay of many experts in other fields, such as radiology and plastic surgery.
That reflects both the complexity of the procedures and the strong demand for orthopedic surgeons’ expertise.
We’re here to help you harness that demand. We can customize your digital marketing approach to match your practice’s goals, hopefully keeping the revenue rolling in.
Don’t just take our word for it. Here’s what Dr. Zoumalan shared about working with us:
“It was obvious from the start that Digital Spotlight knew all the current issues with positioning doctors online. They corrected errors where my previous agency had put me at a disadvantage. Then, they built a website so stylish and functional that I STILL use it, seven years later. That website and their work took me to the first page of Google in a very short period of time.”
Richard A. Zoumalan, MD | Dr. Richard Zoumalan Facial Plastic Surgery
We believe you deserve the same success. Contact us today at 310-879-8003 to get started.
Building a Strong Online Presence
These days, if people can’t find you online, they probably won’t find you at all. That’s why having a robust online presence isn’t optional anymore. It’s how you reach more patients and build trust.
Your practice’s website is where it all begins. For many patients, it’s their very first impression of you.
A well-designed, professional site acts as your digital hub. It’s where potential patients can learn more about your services, your skills, and your team.
Then there’s SEO—your behind-the-scenes workforce. When done right, it pushes your website to the top of search engine results pages (SERPs) for relevant keywords, driving more organic traffic.
With high Google rankings, more of the right people find you, not your competitors.
And to tie it all together, content marketing is a game-changer. Helpful blogs, educational videos, or social media posts can help connect you with your audience and build credibility.
With a track record of proven success for surgeons, we’ve seen how these digital marketing strategies work together to help orthopedic practices thrive online.
How to Use Testimonials in Your Ads
Don’t overlook patient testimonials. They’re one of the most effective tools for building trust and credibility.
When potential patients hear real stories from others who’ve had successful results, it reassures them that they’re choosing the right healthcare provider.
Also, testimonials highlight your expertise and serve as powerful social proof that your treatments are effective.
That’s where we can help: by managing your online reputation so that these success stories actually get seen.
For example, we can help you collect and manage positive reviews on your Google Business Profile (GBP). This free local listing doesn’t just help establish potential patients’ trust. It also plays a big role in improving your local SEO and helping your orthopedic practice rank higher in SERPs.
Here are the best practices:
- Ask for online reviews: You can encourage patients to share their experience. It’s easy to use a direct review link through Google Business Manager.
- Focus on Google: Reviews across multiple platforms are great, but your GBP has the biggest impact on local search rankings.
- Keep it real: Avoid buying reviews or trying to hide negative ones. Google’s not a fan of fake engagement, and neither are your potential patients.
- Respond to everything: Whether it’s a positive or negative review, replying shows you care. And it matters to both patients and Google.
Ultimately, honest feedback from real patients can be more convincing than any sales pitch. We’ll help make sure those testimonials are working for your practice.
How to Create an Engaging Video Ad
You can showcase your expert skills and build trust using video marketing. It’s a powerful way for orthopedists like you to connect with prospective patients.
Curious why video is everywhere right now? Here’s why it actually works:
- Engage with patients: Videos let you speak directly to your audience. You can introduce yourself, explain a procedure, or share a patient success story. It helps patients feel more comfortable and familiar with you before they even visit.
- Boost visibility: Videos are easily shareable and tend to get top spots on Instagram, Facebook, and TikTok. Sharing helpful content can quickly boost your reach and get your practice in front of more potential patients.
Want to create compelling video content? Here are some pro tips:
- Know your audience: Your target audience’s needs, interests, and concerns come first, whether it’s injured athletes or seniors looking into joint replacements. The more relevant your message, the better it’ll land.
- Keep it clear and concise: It’s crucial to hook viewers in the first few seconds. People tend to scroll fast, so make your video quick and to the point.
- Give value: You can share tips, information, or stories that educate or inspire. If your video helps them, they’ll stick around and come back for more.
- Add a call to action: Whether it’s “Book a consult,” “Visit our website,” or “Subscribe for more tips,” tell viewers exactly what to do next.
Considering YouTube Ads? It’s a popular video marketing approach where prospective patients can watch why you’re the right orthopedic surgeon for them.
We can help you run:
- Skippable in-stream ads: These ads play before, after, or during a video and give you a few seconds to grab viewers’ attention before they can skip.
- Nonskippable in-stream ads: These short and punchy ads (15 seconds or less) ensure your whole message is heard, with no option to skip.
When done right, video marketing can help you stand out online. It also builds stronger, more confident relationships with current and new patients.
Leveraging Social Media for Orthopedic Marketing
Have you tried social media? It isn’t just for dance trends and food pictures; it’s a total game-changer for promoting your services and engaging with patients.
Let’s explore how you can use it:
Your next patient might not be searching Google; they could be scrolling Instagram or Facebook. These platforms are ideal for sharing all kinds of content, from patient stories and health tips to quick videos and frequently asked questions (FAQs).
A combination of organic posts and paid promotions works best in spotlighting specific orthopedic services, seasonal treatments, or new offerings.
Want a social media tip? While every platform has its quirks, all these websites reward one thing above all: consistency. Posting regularly and frequently ranks your content at the top of people’s feeds.
Keeping a regular posting schedule helps you grow more followers and boost engagement.
Here’s a quick guide for how often you should post:
- Facebook: 1-2 times a day
- Instagram: 1-2 reels daily, plus 1 image or carousel post
- TikTok: 1-3 posts per day
Social media is a great way to establish brand awareness and drive more traffic to your practice’s website or content. It helps you reach new patients and build genuine connections online.
How to Tap into a Larger Audience
When it comes to expanding your reach, it isn’t just about spending more. It’s about connecting strategically.
Here are key tactics you can use to bring in more new patients:
- Strategic partnerships: You can team up with sports clubs, physical therapists, or primary care providers. These collaborations open the door to new referrals or shared content to reach relevant audiences.
- Community engagement: You can join local events, offer free injury checks, or attend health fairs. Being there in person can build trust and boost your reputation as a go-to expert in the area.
We can run hyper-targeted social media ads to help promote these events and partnerships. Our goal is to get your message in front of the right people when it matters most.
When you combine these efforts, you’re creating genuine relationships that lead to a loyal patient base and valuable word-of-mouth referrals.
Interested in social media advertising? Book a free consultation now. Email us at contact@digitalspotlight.com or call 310-879-8003.
Don’t let your competitors steal the spotlight.
We’ll make sure your orthopedic practice stands out.
Ready to grow your practice?
In-person consultation:
Visit our office at:
Measuring the Success of Your Marketing Efforts
Online marketing without tracking is a big no-no. It’s like throwing darts blindfolded. You might hit or miss the target, but you won’t know how or why.
To evaluate if your marketing efforts are actually working, you’ve got to track the correct numbers. These key performance indicators (KPIs) give you a clear picture of how well your campaigns are performing.
For orthopedic practices, here are the KPIs that matter most:
- Clicks: Measures how many people clicked on your ad. This metric shows how much traffic your ads are bringing in.
- Impressions: Gauges how many people saw your ad. It tells you how much exposure your ad is getting.
- Click-through rate (CTR): The percentage of people who clicked your ads divided by those who saw them (Clicks ÷ Impressions).
- Average cost-per-click (Avg. CPC): The total amount paid divided by the total number of clicks (Cost ÷ Clicks).
- Cost: The total amount you’ve spent on your ads. This metric tracks your overall ad budget.
- Conversions: The number of people who completed a conversion action. This indicates if your campaigns are generating actual leads.
- Cost per conversion: Total cost divided by the number of conversions (Cost ÷ Conversions). It helps determine which marketing campaigns have the lowest price.
- Conversion Rate: The percentage of clicks that turned into a conversion (Conversions ÷ Clicks). It measures how well your ads and landing pages are working together.
We leverage sophisticated tools, such as Google Analytics and Google Ads, to track all of these metrics in real time.
So, what does this mean? We can quickly spot what’s working and fix what’s not.
“How Long Do I Need to Wait to See the Results of Your Marketing Efforts?”
Results don’t come overnight. How fast they show up depends on things like your ad platform, budget, and how competitive your local area is.
Paid ads are your shortcut to visibility. You can start getting immediate results on clicks and leads.
But here’s the thing: the ad that works today might not be as effective the following week. Paid advertising, such as Google Ads, isn’t a set-and-forget type of platform.
That’s why we’re constantly testing and tweaking your marketing campaigns to keep your cost-per-click low and your click-through rate high.
SEO, on the other hand, isn’t a quick win. Google usually says it takes around four months to a year before you can see solid results.
If your orthopedic website already has quality content and backlinks, you might move faster. But even then, SEO is an ongoing game. Algorithms change, and your SEO strategies need to evolve with them.
Have questions? Feel free to reach out—we’re always happy to help and will get back to you as soon as we can.
Innovative Orthopedic Marketing Ideas
Tired of the same old marketing playbook? If you’re ready to shake things up and attract more new patients, these innovative orthopedic marketing strategies are what you need.
Think outside the (doctor’s) office—let’s make your practice the one everyone’s talking about.
Continue reading to uncover online strategies that actually work.
Importance of Local SEO and Google Business Optimization
Local SEO puts your orthopedic practice where it needs to be: on the map and in front of local patients searching for care. By boosting your visibility on Google Search and Google Maps, we ensure that your practice shows up when potential patients nearby are looking for orthopedic services.
One of the most high-performing tools for this is your Google Business Profile (GBP), formerly Google My Business. It can help you show up in local organic search results, the map pack, and Google Maps, attracting local patients to choose your medical practice over competitors.
The map pack appears on the first page of Google search results. It displays the three local business listings that the search engine thinks best match what the searcher is looking for, in terms of distance, relevance, and prominence.
Don’t worry. We’ll handle it all for you, from setting up or claiming your profile (even if it’s unverified) to uploading photos and optimizing everything for top local rankings.
And if you have multiple locations, we’ll ensure each one receives the spotlight it deserves.
We’ll help you showcase the vital information potential patients need to know, such as:
- Your practice’s contact info (including your name, address, and phone number)
- Treatments and services offered
- Business hours
- Health and safety policies
Let’s get you front and center on Google, so when someone searches for orthopedic services like yours, you’re the obvious choice.
Implementing a CRM for Patient Lead Tracking
Ready to manage your orthopedic practice more efficiently and grow your patient base? A customer relationship management (CRM) system can be a total game-changer for your practice.
And what does a CRM do exactly?
It helps healthcare providers like you streamline their operations. Plus, it collects valuable insights into patient behaviors and makes it easier to keep patients coming back, all while saving you time.
Here’s how CRM can help:
- Centralized patient data: No more jumping between systems. You get a complete view of each patient’s history, appointments, and contact details in one easy-to-use dashboard.
- Better patient relationships: Healthcare CRMs can deliver automated reminders for appointments and test results, helping keep patients engaged and informed. Plus, personalized care plans can be sent out without adding extra admin work.
- Boosted retention: CRM helps you communicate with patients and deliver customized care. This can lead to higher satisfaction and improved patient loyalty.
Bottom line? A CRM doesn’t just organize your day. It helps you deliver better care and build lasting relationships.
Benefits of Partnering With a Marketing Agency
Stuck spinning your wheels with DIY (do-it-yourself) marketing? If so, consider working with a specialized marketing agency like ours, helping orthopedic clinics just like yours.
If you’re on the fence about whether to take this step or not, let us show you proof.
At Digital Spotlight, we’ve spent over 15 years in digital marketing for healthcare businesses. Side note: We were actually founded by mathematicians, so spotting data trends to improve ROI is our cup of tea.
Good news—our tried-and-tested strategies can take your healthcare marketing to the next level.
We believe that no two orthopedic practices are the same. So, we simply don’t use cookie-cutter marketing.
Instead, we develop custom techniques tailored to your goals, whether that’s increasing bookings, enhancing visibility, or attracting high-quality leads that convert into loyal patients.
And the numbers? On average, our clients see an 83% increase in leads and sales. Some even hit 400% growth.
Does this sound like something you’d want for your orthopedic surgery clinic? We’re here to help you make it happen.
Send an email to contact@digitalspotlight.com or give us a call at 310-879-8003. No pressure. Just a friendly, free consultation to help your orthopedic practice grow.
Stay ahead of the pack
Subscribe to our newsletter to keep up-to-date with the latest tips and insights to help your online business excel.