Stay ahead of the pack
Subscribe to our newsletter to keep up-to-date with the latest tips and insights to help your online business excel.
Contact us today to start attracting more patients! 310 879 8003
Contact us today
for a no-pitch consult
Contact Form
Having a reputable digital presence and landing on the first page of Google is crucial. Here’s why: Google’s top three search results get an impressive 75.1% clicks.
But how do you know which digital marketing agency is the best for your SEO needs? Two words: experience and expertise.
With 15+ years in the business and 2,000+ successful campaigns in different niches, including the healthcare industry, we’ve mastered surgery SEO (search engine optimization).
By optimizing your website and content with the right keywords, we can utilize SEO to drive more traffic to your practice and convert it into valuable leads, increasing your patient volume, consultations, and procedure bookings.
Did you know that 68% of online experiences begin with a search engine? This means your potential patients may be looking for your practice via the internet. Don’t let them find your competition first!
Partner with us, and we’ll guide and help you address the following issues:
- Poor online visibility: Despite being an experienced surgeon, your online visibility falls behind that of less skilled competitors, resulting in fewer site visitors and patients.
- Lack of time and experience: You lack the time, energy, and experience to master SEO and make it work for you.
- Money wasted on failed campaigns: Previous SEO agencies couldn’t grasp your unique situation, leaving you with low returns on your investment.
Let us show you how mathematicians like us do SEO.
We use advanced SEO strategies aligned with Google’s algorithm to elevate your search engine ranking, leading to increased leads, consultations, and procedure bookings.
By partnering with us, you’ll gain a significant advantage over your competitors. Our approach simplifies complex SEO concepts, empowering you to understand and make better decisions.
Using data-driven campaigns, we’ve generated over $130 million in additional annual revenue for our clients, proving the effectiveness of our methods.
We’re confident in our ability to turn failed campaigns into successful ones, maximizing the potential for quality leads and bookings. In fact, most of our clients have worked with three to four SEO agencies without success before going to us as referrals from our clients.
Our thorough analysis and audit process ensures we understand your needs, goals, and budget. Our expertise lets us pinpoint profitable search opportunities, ensuring you invest wisely in your SEO strategy.
As the digital world evolves, we stay ahead of the game, adjusting our approach to keep you at the forefront.
Let’s kickstart your SEO success. Book a no-pitch consultation and get insight into your SEO campaign’s growth potential.
Call us at 310 879 8003 or email us at contact@digitalspotlight.com to learn how SEO can help you build a solid digital presence.
What Is Surgery SEO?
SEO is a type of marketing that focuses on attracting traffic to a website and turning visitors into high-quality leads.
Surgery SEO services are designed to optimize your practice’s website and content to rank higher in search engine results pages (SERPs) by targeting relevant keywords and creating compelling landing pages and calls to action (CTAs).
Our data-driven SEO strategy can increase your online visibility, manage a positive online reputation, and improve your return on investment (ROI).
Don’t let your competitors steal the spotlight.
We’ll make sure your orthopedic practice stands out.
Ready to grow your practice?
In-person consultation:
Visit our office at:
Why Do Surgeons Need SEO?
SEO has become one of the most influential and actively utilized channels in the healthcare market.
Studies show that around 80% of Americans have used search engines to find health information. Approximately 7% of daily searches on Google are health-related, resulting in a substantial 70,000 healthcare-related inquiries every minute.
The data shows a huge opportunity to use SEO efforts to succeed online. As more and more individuals (potential patients) actively seek medical information and services, SEO will ensure that your practice is not only visible but also accessible to those who need it the most.
So, why do you need SEO? Here are some benefits of optimizing your website:
Increased Visibility
With the help of our surgery SEO services, your practice can rank higher on various search engines. Higher visibility means potential patients can quickly discover your services.
Increased Traffic
The ultimate goal of SEO is to attract website visitors who will become loyal patients.
Our SEO approach aims to boost organic traffic to your website through keyword research, link building, web optimization, and high-quality content, which can help attract your target patients.
Better Conversions
We create SEO campaigns based on your target audience to engage patients, leading to better conversion rates.
Keeping site visitors interested in your practice and encouraging them to fill out a contact form or make inquiries can increase the chance of conversion.
Local SEO for Doctors
You can maximize the use of local SEO to increase clinic visits. This strategy ensures potential patients in your locality can quickly discover your services when they search keywords like “surgeon near me.”
Cost-Effective Marketing
When allocating a budget for your online marketing campaigns, our SEO service is a good option. We offer fixed prices and a long-term approach, so as your online presence grows, your cost of acquiring leads decreases.
There is no limit to the number of keywords optimized over time, and you don’t have to worry about costs adding to your monthly fee.
Credibility and Trust
Being at the top of search results shows prospective patients that your practice is credible and trustworthy.
Our surgery SEO services can include expanded reputation management, which improves the reputation for keywords used in the past and possibly targeted in the future.
How SEO Boosts Surgery Practices
We can implement SEO strategies in your marketing plans to differentiate yourself from other surgeons investing in SEO services.
For example, SEO can boost your visibility in SERPs for various surgery procedure keywords that matter to you, such as “breast augmentation,” “rhinoplasty,” “liposuction,” “botox, and other plastic and cosmetic surgeries, and make sure potential patients find you.
Did You Know?
Are you curious about how the SEO landscape currently looks? Below are some of the most up-to-date SEO statistics you need to know.
- About 92% of the search engine market share worldwide is driven by Google.
- 40% of Google searches are based on local keywords. 76% of these searches are from people with intent to buy locally.
- Around 80% of people trust online search results like personal recommendations.
- The #1 Google organic search result has an average CTR (click-through rate) of 31.7% and is 10 times more likely to get a click than the #10 result.
CTR is the percentage of individuals visiting a web page who click on an ad.
So, what do these numbers mean for you? SEO can drive awareness and potential patients for your practice, especially when your website secures a top spot on the first page of Google search results.
SEO results compound with time, making it a digital marketing channel you must consider leveraging for your practice.
What Is Included in SEO for Surgery Clinics?
Our SEO campaigns can be customized to meet your surgery clinic’s specific needs. You will work with our expert SEO team to do the following:
- Keyword strategy development and execution: Conduct market research and competitor analysis and target core keywords
- Technical site audit: Identify issues that affect your search rankings
- Monitoring setups: Check your site’s performance, including website uptime and other issues, using tools such as Google Search Console, Pingdom, LittleWarden, and ContentKing.
- Content audit and creation: Review your existing content and identify high-value opportunities to create SEO-focused content
- Monthly analytics reporting: Provide detailed, interactive reports customized via Looker Studio, which converts complex data sets into user-friendly reports
- Project management: Carry out regular communication, management, and reporting with one-hour monthly meetings to review marketing performance
Surgery SEO Services
If you’re a surgeon looking for a steady stream of leads you can easily track and quantify, our SEO services are exactly what you need.
Discover how we can transform your practice and drive online success. Listed below are various SEO strategies we can apply to your website.
Identifying Your Target Audience
Understanding your target audience is crucial before starting any marketing tactic.
We will use demographics, interests, location targeting, and remarketing to connect you with the right patients. Then, we will develop an SEO strategy to attract and engage your prospective patients.
There is a wide array of SEO tools and methods to help you transform leads into loyal patients. We will test various strategies and monitor the results to determine the ideal model that matches your unique industry, target market, and business goals.
Keyword Research and Strategy
Through keyword research, we will identify relevant keywords patients use to find your practice. SEO considers search ranking, relevance, volume, and competitiveness to make your surgery procedures appear on the top of SERPs.
Link Building
Building local citations is one way to drive traffic to your website. Our SEO experts can include your site in healthcare directories and social media content.
Content Writing
Google ranks websites with high-quality content. Our team of SEO writers and editors uses a strategic approach to content creation that delivers results.
First, we will audit your website’s existing content from an SEO standpoint.
Based on the analysis and audit results, we will provide tailored SEO guidelines for writing future blog posts, suggest new content ideas for healthcare and medical practices, and present long-term methods for collaboration.
We will incorporate ROI-focused keywords into your content, ensuring they are precisely what your target patients seek.
Most importantly, we will thoroughly examine all content using several AI content detection tools, such as Originality.ai, Copyleaks, Content at Scale, and Crossplag. This process guarantees that humans, not bots, write every piece of content.
On-Page SEO
On-page SEO is used to optimize website elements such as site structure, meta tags, content, web design, and images.
Meta tags refer to HTML (Hypertext Markup Language) tags that provide search engines and online users with additional details about a webpage.
Off-Page SEO
Off-page SEO is used to increase search ranking by optimizing activities outside of your website. Off-page SEO elements include backlinks and social signals.
A backlink is a link from one website to another, boosting brand recognition and traffic for better SEO outcomes.
Social signals measure a post’s popularity and user engagement on social media platforms. Some examples are Facebook likes and shares, reposts on X (formerly Twitter), and pins on Pinterest.
Google Analytics Review
This platform can provide valuable data insights about your SEO campaign performance. We use it to evaluate traffic trends and top conversion paths. It can help craft custom user visitor segments based on audience data.
By utilizing Google Analytics, we can closely monitor website traffic, user engagement, and conversion rates. This information lets us pinpoint the most effective methods and platforms for generating leads and fine-tune our approach for maximum performance.
Local SEO
Local SEO involves using SEO tactics to increase your visibility in unpaid local search results on Google Search, Google Maps, and other search engines.
It guarantees that search engines will show your website to potential patients in your geographic area when they search for a surgeon or information on plastic and cosmetic surgery.
Our SEO strategies include registering your business with online directories like Google Business Profile (formerly Google My Business) or GBP.
GBP is a free local listing tool showcasing key business information. It increases awareness for your practice and helps it rank higher in the local pack.
Technical SEO
Our technical SEO approach focuses on optimizing your website’s crawlability and indexability. For example, we register your business for Google Search Console so search engines can easily find your web pages and content.
Franchise SEO
Franchise SEO caters to franchise-based businesses, enabling them to leverage local SEO marketing strategies to optimize their online presence and reach new markets.
We can sign up your Google Business Profile, add images, and improve first-page rankings for every branch of your physical address.
Conversion Rate Optimization
Our SEO models use real-world data to customize the methods for converting your site visitors into new patients. Also, we make your website more valuable while lowering your acquisition costs.
Landing Page SEO Strategies
Your surgery website landing pages serve as the initial contact with prospective patients. We use SEO to produce content that best answers a user’s search query. Google will rank your web pages at the top of organic search results if they meet the searchers’ needs.
Social Media Marketing
Social media marketing is powerful in SEO strategy, as many online users are active on platforms like Facebook, Instagram, Twitter, and TikTok.
Posting high-quality, compelling, engaging content on your social media account through organic posts and paid ads can boost online visibility, drive traffic, and gain leads.
Google Business Profile Presence
Google Business Profile (GBP) gives patients crucial business information such as local address, phone number, and operating hours. We optimize your GBP to increase your practice’s chance of being recommended in local search results.
SEO Tips for Ranking Your Surgery Practice at the Top of Google
Aim for a high position on Google’s search ranking with the power of SEO. We’re here to raise your online visibility, attract more patients, and grow your business revenue.
Here are some expert tips that we apply to help your practice rank on the first page of Google:
- Research keywords and key phrases that potential patients use in the search bar to find information about plastic surgery practices.
- Utilize user-oriented and ROI-focused SEO and encourage patients to take action, such as booking a procedure, with your plastic surgery services.
- Prioritize making high-quality content over large quantity content. We ensure Google and online users view your website as a source of valuable information.
- Identify and build high-authority links to your website.
- Optimize your website pages to ensure they pass the mobile-friendliness standard. A mobile-friendly website gives you a seamless user experience (UX) regardless of the device you access it on.
E-E-A-T Improvements
E-E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness. Google uses these factors in evaluating the quality of search results and show the dynamics of the algorithm.
How to Choose the Right Surgery SEO Partner
Here are some important questions to consider when selecting an SEO company:
- Does the SEO agency offer tailored solutions to your specific needs, situation, and goals?
- Does the SEO agency utilize unique, innovative methods, such as advanced statistical analysis and segmentation, rather than generic tactics?
- Can they show verifiable results of their SEO service, such as a list of successful clients and campaigns?
- Is the SEO agency 100% confident it can offer consultation without a lock-in contract?
Why Choose Digital Spotlight As Your Surgery SEO Agency
Partner with us to launch an SEO campaign to rank your practice higher than others. Find out what sets us apart from run-of-the-mill SEO agencies:
Industry Specialists
With 15+ years of digital marketing experience, we’ve worked with over 1,800 businesses in various industries, including healthcare, to help them succeed online. We’ve also assisted plastic surgeons who want to leverage SEO solutions to advertise their practice.
SEO Campaign Metrics
We create SEO campaign metrics based on each surgery practice’s specific needs and goals, whether generating more qualified leads or improving online visibility.
Aside from monitoring web traffic, conversion paths, and return on investment (ROI), we also assess the client’s website’s current situation and determine whether it requires content optimization, link building, and more.
Detailed Campaign Reports
Our approach is collaborative, so we help you understand complex SEO terms easily. We prepare comprehensive reports and customize them in Looker Studio for data visualization.
Results-Driven SEO Strategies
We apply math-based SEO techniques rather than guesswork. Our favorable results and achievements stem from our deep understanding of your surgical practice and market analysis.
Our SEO model is also rooted in rigorous real-world experiences and testing of various plastic surgery SEO methods.
Integrated Reputation Management Solutions
By working with our team, you get an expanded reputation management service to boost your online search visibility and build your positive online reputation, leading to more patients, consultations, and procedure bookings.
Top Shelf Results in General Surgery
We are confident that we can describe what our clients think about us in one word— “Results.” We have a proven track record of case studies and success stories.
For example, Richard Zoumalan, M.D., approached us with the intention of specializing in rhinoplasty and scheduling fully booked procedures at least three months in advance.
Here are the results:
| Metric | Start | Latest | Improvement |
| Leads (analytics) | 82 | 1294 | 1,478% |
| Top 10 Rankings (Google) | 15 | 1017 | 6,680% |
| Top 3 Rankings (Google) | 1 | 438 | 43,700% |
The data above indicates a remarkable improvement in Dr. Zoumalan’s online visibility and lead generation.
The 43,700% improvement in the Top 3 rankings was astounding! No wonder Dr. Zoumalan is fully booked up to six months in advance!
Overall, these metrics demonstrate a highly effective SEO strategy that has dramatically captured and converted potential clients. The substantial growth in search results rankings positions Dr. Zoumalan among the leading plastic surgeons in the United States.
“It was obvious from the start that Digital Spotlight knew all the current issues with positioning doctors online. They corrected errors where my previous agency had put me at a disadvantage. Then, they built a website so stylish and functional that I STILL use it, seven years later. That website and their work took me to the first page of Google in a very short period of time.”
Richard A. Zoumalan, M.D. | Dr. Richard Zoumalan Facial Plastic Surgery
Experts in Local SEO
As a leader in the SEO industry, we’ve empowered several small- to medium-sized local businesses in their online marketing journey.
Our comprehensive approach to keyword research is complemented by our excellence in high-conversion link-building and crafting original and compelling meta titles and descriptions.
Personalized Recognition and Team Synergy
Data-loving mathematicians founded our SEO agency, which has compiled a database from more than 2,011 businesses, including the healthcare industry.
One of our esteemed founders, Anish Aryal, is a math and statistics professional, like Google’s finest engineers. He leads our global Technical Operations Department and oversees a dedicated team with a full-time researcher.
Anish reviews several articles and blog posts on SEO, uncovering the real insights behind the inaccuracies and changes.
He analyzes the SEO performance of all our clients, comparing it with the patterns we’ve predicted in our exclusive dataset gathered over a decade of optimizing 1600+ client websites.
At the same time, our researcher closely observes real-life results with our complex model to catch even the most minor irregularities in performance.
Then, our math and technical experts devise a hypothesis about the meaning of the signals and conduct experiments to ensure the change is real. If the change is a big deal, we can roll it out to our active clients and add it to the checks we send monthly.
We also collaborate with web developers who change their website-building techniques twice a year to guarantee that the clients receive the full benefits of the SEO improvements our team discovers and records.
Who needs SEO services?
You need SEO services if you have a business and your goal is to increase your online visibility and reach more potential clients.
If you are a surgeon looking for a consistent flow of high-quality leads, contact us at
310 879 8003 or
contact@digitalspotlight.com for SEO assistance.
Are SEO agencies worth it?
SEO agencies have the expertise and strategies to drive results that are aligned with your business objectives. Investing your money in SEO can bring a significant return on investment (ROI) by improving website traffic and conversions to your business.
However, keep in mind that the success of an SEO marketing campaign for your practice depends on the agency you choose.
It is important to find the right agency that takes time and effort to understand your goals and requirements. This is why our approach is rooted in mathematics and advanced analysis to set your tailored SEO campaigns.
Contact UsWhat does an SEO agency do?
As an SEO agency, we provide marketing services to enhance a website’s online visibility and rank it on top of the search engine results pages (SERPs) to boost leads and sales.
How long does it take to see results from SEO for my surgery practice?
Google suggests that SEO results can take up to four months or even a year. However, the timeline varies depending on a particular situation. SEO is a continuing strategy that requires regular communication of progress and insights.
How can I improve my site’s ranking?
SEO can help boost your site’s ranking. Our SEO methods, such as using relevant keywords to draw in the desired audience, optimizing your website content, and implementing link-building, effectively drive significant results.
What type of content should I include on my website for effective SEO?
Content must be SEO-optimized, high-quality, relevant, informative, and original for search engines to consider credible. The type of content depends on your business style, and conducting a content audit can help determine what best fits your practice.
Is SEO a monthly service?
Yes. Our SEO services are offered monthly because SEO optimization efforts require time to yield positive results. Moreover, it is an ongoing process, often continuing for several years.
How much does SEO cost for a surgery practice?
The cost of SEO services depends on your surgery practice’s unique needs and situation. We do research, analysis, and audit before we quote you. We set a fixed price with no hidden charges.
What makes SEO for surgeons different from other industries?
SEO for surgeons can be distinguished from other industries because it is specialized and subject to specific regulations. Every healthcare area is different, and plastic surgeons have their specialties.
With local SEO for surgeons, patients can find health specialists practicing nearby. Meanwhile, Google’s E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) factors help surgeons build trust with existing and potential patients.
For healthcare SEO, creating top-notch content based on information from credible and trustworthy experts is necessary. This content is under the YMYL category: Your Money or Your Life.
Thus, our surgery SEO involves extensive knowledge of healthcare SEO to create content with accurate medical information about your practice and procedures.
Contact UsIs website speed correlated with SEO rankings?
Website speed can impact SEO rankings since search engines prioritize user experience. Fast loading time and responsiveness are important for a website to rank high on SERPs. Slow load speed can drag your ranking down due to high bounce rates and low pages per session.
A high bounce rate indicates visitors leaving the website soon after clicking on the ad. It signals a problem with the landing page or offer.
Contact UsDo you write content for businesses to increase their online presence and attract more clients?
Yes. Content creation plays a vital role in our comprehensive surgeon SEO strategy. We create high-quality, relevant, engaging content customized to your practice and target patients.
We produce content, such as blog posts, ad copies, and social media updates, to position your practice as a thought leader in the industry, enhancing visibility and building trust with potential patients.
Contact UsWhat function does SEO serve in digital marketing?
SEO is a key element of digital marketing that enhances online visibility in search engines and drives relevant web traffic to your surgery practice. It optimizes user experience, contributing to your practice’s high ranking on search results, increased credibility, and more patient leads.
What are the most important SEO factors that can boost my business?
Fundamental factors in SEO include relevant keywords, content optimization, enhanced user experience, backlinks from reputable sites, fast and mobile-friendly website optimization, local SEO, and technical SEO.
Ready to take your practice to the next level? Book a no-pitch consultation with our surgery SEO experts by calling 310 879 8003 or emailing us at contact@digitalspotlight.com.
Contact Us
Stay ahead of the pack
Subscribe to our newsletter to keep up-to-date with the latest tips and insights to help your online business excel.