Oral Surgery Marketing, SEO & PPC

According to a 2023 report by the United States Bureau of Labor Statistics (BLS), 4,160 oral and maxillofacial surgeons (dental specialists in reconstructive surgery of the face, jaw, or mouth) were employed in the country.

The key point to focus on here is the fact that these surgeons are “employed.”

Not every surgeon has a steady stream of new patients booking consultations or procedures, such as wisdom teeth removal, dental implants, corrective jaw surgery, and bone grafting, to run or maintain a profitable practice–a challenge you’re trying to address through digital marketing.

Unfortunately, leveraging the digital landscape to promote your skills and expertise to prospective clients and drive them to your offerings is easier said than done, especially considering that:

There are countless online advertising strategies to choose from, making learning and testing each one overwhelming and time-consuming.
Many digital marketing agencies promise unbeatable results, but only some deliver the outcomes that justify your investment.

Here’s where Digital Spotlight Health comes in.

Want help
with search?

Just as you offer something unique to patients that other oral surgeons don’t, we pride ourselves on being a cut above the rest of run-of-the-mill digital marketing firms.

Whether search engine optimization (SEO), pay-per-click (PPC) ads, or social media marketing (SMM), we have the marketing tactics to reach and engage potential patients at every stage of their oral surgery journey.

And unlike many online marketing companies, we don’t keep our clients in the dark. We’ll explain in plain English everything we’re doing, why we’re doing it, and what results we’re getting.

Why do we go through all this trouble? Because we’re not only trying to sound like digital marketing experts—we are. Contact us and we’ll:

Research, analyze, and audit your website and ad campaigns before you sign up, allowing us to understand your business deeply.
Craft a tailored marketing plan at no cost or obligation to you, giving you the tools to take control of your online destiny.

Schedule a no-pitch consultation with us by calling (+1) 310 362 6373 or emailing contact@digitalspotlight.com to find out how we can take your oral surgery practice to the next level.

The Best Oral Surgeon Marketing

With over 15 years of experience managing more than 2,000 client campaigns, it’s easy to say that we’re the best digital marketing service provider to elevate your oral surgery practice.

But with countless other firms claiming the same thing, it can be challenging to differentiate between ones making nothing but promises from those who can truly help you drive prospective patients to your services.

So, how do you choose whom to partner with? Here’s a clue: the right agency to work with will tell you precisely how they’ll achieve your desired results—no technical jargon necessary.

In that spirit, here are some of the things you can expect us to work on tirelessly and the arguments for why you should choose us for your healthcare marketing needs:

Develop Your Online Reputation to Build Trust and Credibility

Imagine you’re in downtown Los Angeles looking for a skilled general dentist for a wisdom tooth extraction when you find two dental practices in the area.

One of the dentistry clinics displays the positive reviews and testimonials it has received from satisfied clients, while the other doesn’t.

In this scenario, which of the two practices will you trust more? Chances are that you’ll pick the dental clinic with positive reviews.

Similarly, people looking for oral surgeons on search engines and social media platforms check online reviews to make informed decisions.

For this reason, our digital marketing efforts include reputation management, which involves identifying PR (public relations) opportunities to gain neutral and positive reviews and drown out negative ones.

Increase Referrals With a Custom Outreach Plan

It may seem like a no-brainer, but having exceptional oral surgery skills and competitive offerings means nothing if potential patients don’t hear about them.

But here’s where the problem lies: most people already feel overwhelmed by advertisements. So, how do you promote your oral surgery practice without bombarding your target audience with ads?

You let people refer you to others.

Word-of-mouth marketing is a powerful but often overlooked advertising tool. It’s so effective that it’s how many of our clients hear about our digital marketing services.

Fortunately, we have an in-house team to spearhead outreach initiatives, including identifying and connecting you with relevant and authoritative figures in your industry.

Connect With Patients Actively Looking for an Oral Surgeon

You can have the most well-crafted adverts, highlighting your oral surgery practice’s unique selling points. However, you won’t notice additional appointments if you’re not targeting the correct patient base.

Think about it. Would an advert related to orthopedics encourage you to book a consultation or procedure when you’re explicitly searching for a dental website? Probably not.

Yes, your messaging is critical. However, it isn’t as essential when you know for whom to pitch your services. But don’t worry. We excel at identifying the individuals most likely to become leads.

After all, we use advanced statistical analysis, data modeling, and multi-variant testing to pinpoint searchers interested in your offerings and those ready to become patients.

We use the same advanced mathematics to guide our marketing efforts and tell us which moves are the most profitable for your oral surgery practice and worth your investment.

Don’t let your competitors steal the spotlight.
We’ll make sure your orthopedic practice stands out.

Ready to grow your practice?

In-person consultation:

Visit our office at:

2450 Colorado Avenue, Suite 100E
Santa Monica, CA 90404

Prefer a virtual consultation?

Call: (310) 879-8003

Email: contact@digitalspotlight.com

Oral Surgeon Marketing Changes Over the Years

Imagine it’s the early 2000s. What do you think your oral surgeon marketing strategy would look like? Will it involve handing out flyers and renting out billboards on busy streets?

That would likely be the case, considering these traditional advertising techniques would have helped you cast a wide net. However, in 2006, there was a shift towards hyper-targeted digital marketing.

In a nutshell, targeting—a digital ad feature—lets you direct your marketing efforts toward a specific audience based on criteria like location, interests, and device type.

Unlike traditional tactics, wherein you hope your message reaches the individuals who will resonate with your adverts, online marketing avenues allow you to pitch your offerings exclusively to those who will.

This targeted approach made reaching and engaging your desired audience more efficient. And the rest, as they say, is history.

How Do Patients Most Often Seek Oral Surgeons?

Yes, targeting is crucial for leveraging the digital landscape in your marketing strategy. But if you’re looking for another reason, you only need to check where most people spend their time.

Today, 97% of people use the internet to discover businesses, products, and services. In other words, gone are the days when patients solely relied on word-of-mouth referrals for oral surgeons.

Still not convinced? Consider these figures:

As of April 2024, the keyword “dentist near me” has a monthly search volume of 2,240,000
“Oral surgeon near me” has 110,000
“Oral surgery” has 40,500

These metrics are only for three search terms on Google in the US. So, to answer the question, “How do patients most often seek oral surgeons?” the answer is simple: online through your website.

“How Can I Get More Customers for My Oral Surgery Business?”

With over 2,000 client campaigns under our belt, we’ve developed a dataset that allows us to effectively and consistently bridge the gap between oral surgeons and prospective patients who need them.

If we were any other digital marketing agency, we would leave it at that and ask you to trust our online advertising strategies to get more customers for your oral surgery practice.

But that’s not us.

As mentioned, we pride ourselves on transparency—keeping you in the loop on everything we do and why. So, here’s how we’ll attract potential clients and drive them to your services:

Branding

“Clothes make the man,” meaning your outside appearance can influence how others perceive you. Now, you might think, “What does this saying have to do with oral surgery marketing?”

Everything. Like your clothes, your branding showcases who you are as an oral surgeon and helps your practice establish a unique identity, helping it stand out from the competition.

We take the time to understand your business before asking you to invest a dime—something many digital marketing firms often overlook and undervalue.

After all, doing so helps ensure that our marketing efforts, including ad writing and web design, clearly communicate your desired image and how you address your target audience’s needs and desires.

PPC

Pay-per-click advertising is a technique wherein you pay a publisher like Google to display your ads on its platform. You pay whenever someone clicks on those adverts.

The most significant advantage of PPC marketing over other digital advertising strategies is that it can give you immediate, guaranteed traffic. In other words, it lets you “buy” potential customers.

Unfortunately, running a PPC campaign can drain your marketing budget quickly, especially if it isn’t correctly optimized. And when your dollars run out, so do leads.

Here’s where we come in.

From picking the keywords to target to choosing where to display your ads, we’ll find the right mix to ensure your marketing campaigns are the most cost-effective way to reach your audience.

And that isn’t lip service. After all, our PPC management services have, on average, helped our clients:

Reduce wasted ad spend and campaign costs by over 30%
Lower their cost-per-sale by 23%
Improve lead and sale numbers by 83% (400% for some clients)

Invest in Search Engine Optimization (SEO)

PPC marketing is an excellent online advertising avenue for attracting website traffic. However, it’s not the most effective way to drive prospective patients toward your oral surgery practice.

PPC campaigns like Google Ads (previously called Google AdWords and Google AdWords Express) typically pick up only 30% of searchers, leaving 70% clicking on organic or non-sponsored results.

However, with search engine optimization, you boost your search rankings organically, increasing the chances your target audience will find and visit your website and see your offerings.

While our SEO services vary depending on our client’s needs, goals, and competitive landscape, they typically involve initiatives such as the following:

Producing high-quality, relevant blogs and articles that answer potential patients’ questions about oral surgery and your practice
Building credibility and domain authority (DA) via backlinks or referrals from industry leaders
Identifying opportunities to improve your brand’s reputation through citations and reviews

Evaluate Your Website’s Technical SEO

Before your website can appear on search engine results pages (SERPs), it must first be “crawlable” and “indexable.” In other words, a search engine must be able to find and save your website in its database.

Aside from the abovementioned initiatives, our SEO process also includes technical optimization, which involves evaluating how well your website helps search engines perform these two tasks.

This stage includes the following:

Installing an SSL (secure sockets layer) certificate signed by a trusted certificate authority
Creating and submitting an XML (extensible markup language) sitemap—a file listing all your internal web pages
Refreshing your web page and website content cache date so that they are within two weeks old

Market With Local SEO

Did you know that around 40% of Google searches contain local-based phrases like “near me”? This statistic indicates that patients who need oral surgery might be looking for nearby practices.

With our local SEO services, we ensure that you and your oral surgery services appear first for searches targeting your geographical region. How, you ask? We perform local SEO efforts, including the following:

Claiming and optimizing your clinic’s online business listings on platforms like Google Business Profile (previously known as Google My Business), Yelp, and the Yellow Pages
Ensuring NAP (name, address, phone number) citations and other local mentions display accurate information about your oral surgery practice
Establishing connections with relevant and authoritative voices in your local market

Search Engine Marketing (SEM)

The beauty of digital marketing is that you can combine several strategies to compensate for the weaknesses of one approach with the strengths of another.

For example, with search engine marketing (SEM) services, you simultaneously utilize paid advertising like PPC and organic tactics like SEO, allowing you to benefit from the former’s immediate results with the latter’s sustainability.

While we offer the SEM route, we don’t recommend it to everybody. Fortunately, we’ll be upfront if we don’t believe this two-pronged approach is the solution your oral surgery practice needs.

Consult our digital marketing experts to determine which, among PPC, SEO, or SEM, will provide you with the most returns. Call us at (+1) 310 362 6373 or email contact@digitalspotlight.com.

Image and Video

A well-crafted ad copy is often enough to convince internet users to visit your website and book an appointment for a consultation or oral procedure. However, you’re not limited to text.

They say, “A picture is worth a thousand words.” So, why not utilize other media types, like images and videos, in your oral and dental marketing campaign? Fortunately, we can help with that.

We offer management services for Google Display and Facebook, allowing you to use various ad formats. We can also assist with YouTube Ads that let you use the following video formats:

In-stream: Video ads that appear before, during, or after a video. Your viewer can skip the ad after five seconds.
Discovery: These video ads appear as video results.

Non-skippable: These adverts cannot be skipped. Traditional non-skippable ads generally last up to 15 seconds. However, “bumper” ads only last up to six.

Website Design and Online Presence

What does having an online presence mean to you? For most people, it means having a website. Interestingly, however, you don’t need a website to establish a presence in the digital realm.

That said, there is a reason why your oral surgery practice should have a website: it provides a hub where potential patients can learn more about you and your services.

That’s why our online advertising services include web design. But that’s not all. Our website development efforts include adding accessibility features and making your web pages more mobile-friendly.

Why? Simple: a website accessible by anyone, even those with disabilities, and from any device means more website traffic, giving you more chances for conversions.

Utilize Social Media

It’s simple statistics: the more people you reach, the more chances you have to get new patients for your oral surgery practice. And with a user base of five billion, social media is something you don’t want to ignore.

Fortunately, we offer social media marketing (SMM) services like Facebook and Instagram Ads management.

The best part about partnering with us on your SMM journey is that we speak the same language as social media algorithms—mathematics. This inside track on the inner workings of social media platforms lets us find the most efficient moves.

What does that mean for you and your oral surgery clinic? Lower cost-per-lead, often making it 30% to 70% cheaper than other digital marketing avenues.

Get on TikTok

As of April 2024, TikTok has over 1.1 billion users, ranking it fourth among social media sites with the most monthly active users. Aside from the significant potential patient base, TikTok can actually help you get customers.

After all, it’s a platform that lets you highlight your oral surgery practice’s unique propositions, provide information about oral surgery, and engage prospective clients through short-form videos.

Testimonials for Oral Surgery Marketing

You may think that being the most skilled oral surgeon or having the most competitive offerings is enough to boost your credibility. Unfortunately, even if you are the best and provide the best patient experience, that’s not necessarily the case.

However, insightful, positive reviews from others, particularly your previous patients, carry far more weight. It’s the same reason you check product reviews or customer feedback instead of reading item catalog descriptions.

That’s why our digital marketing services include highlighting these endorsements—utilizing your past clients’ experiences to promote your oral surgery practice on your behalf.

Outstanding reviews are like the modern word-of-mouth strategy, converting happy patients into brand ambassadors.

Be the Best Choice on Google Maps

If you want to attract oral surgery patients, you must appear on Google Maps. Why? Because Google’s map pack results show above organic search results or, in other words, on top of SERPs.

One way we ensure your oral surgery practice appears prominently on Google Maps and your target audience’s radars is by optimizing your Google Business Profile, such as by:

Displaying essential information about your clinic, like your operating hours, service areas, and phone number
Personalizing your online listing via eye-catching photos, services offered, and unique descriptions of your business

Create and Market High-Quality Content

How do you convince potential patients that they’re in good hands? One way is to demonstrate your oral surgery expertise. You can do just that with original, relevant, and high-quality content.

However, writing articles and blogs that resonate with your target audience and address their concerns can take so much time and effort. Fortunately, you can leave that task to us.

If you choose us as your digital marketing service provider, you’ll gain access to our in-house content department, comprised of seasoned writers, proofreaders, and editors.

We’ll audit your existing content and produce informative, well-researched ones to ensure prospective clients understand the advantages of picking you as their oral surgeon.

Public Relations

Your reputation is everything, especially in an industry like dental and oral surgery, wherein you can significantly impact people’s lives. So, you must build positive relationships with your market.

Fortunately, we can also help you identify PR opportunities that can aid in controlling perceptions about your oral surgery practice on the web and drown out negative, damaging reviews.

Offer a Referral Program for Patients

Implementing rewards programs like a referral system can go a long way in driving more patients toward your oral surgery services. But don’t forget to promote it!

If you need our help marketing a rewards program, talk to one of our experts. Schedule a no-obligation consultation by calling (+1) 310 362 6373 or emailing contact@digitalspotlight.com.

Attend the Dental Digital Marketing Conference

Participating in dental digital marketing conferences can offer significant advantages for you. These conferences serve as a platform to update you on the latest online advertising strategies.

Alternatively, you can check our other write-ups to give you insight into digital marketing techniques to increase your oral surgery practice’s customers.

Better yet, consult our digital marketing professionals to receive an actionable plan for increasing your clinic’s patient leads, consults, and procedures.

What Are the Stages of Oral Surgeon Marketing?

Navigating the journey of marketing your oral surgery practice involves understanding the distinct stages of your practice’s growth. So, here are the stages you’ll encounter, one of which will be where you’re at:

Starter

If you’re entering the field or launching a private practice, the “starter” stage is where you begin dipping your toes into oral surgery marketing and laying the groundwork for future advertising endeavors.

Struggling

At this stage, you face challenges in attracting patients and establishing a foothold in your target market. You’re doing your own marketing and still don’t know what works for your practice.

You will probably begin experimenting with various marketing strategies and seeking expert guidance here.

Stagnant

At this point, your oral surgery practice hits a ceiling. While you may have implemented some marketing tactics, your clinic’s growth remains flat as new patients only replace lost ones. So, it’s time to reevaluate your marketing efforts.

Slow Growth

Here, you’ve found at least one promising marketing method. It’s not perfect—it may even be expensive or limited in the number of new leads it can provide. Hence, you’re making strides slower than you desire. For this reason, it’s time to optimize.

Expansion

At this stage, you’ve found an expert or team of digital marketing specialists to manage your marketing methods and fuel growth.

Once you’ve correctly tweaked your marketing strategies, you’ll begin seeing momentum, and you shouldn’t stop despite the high costs and issues that may occur. After all, this stage gives you the chance to incorporate other tactics.

Multi Practice

Once your oral surgery practice has dug its roots, it’s time to consider expanding your reach. However, this stage may require you to go through the subsequent levels again for each new location.

“How Can I Improve My Oral Surgery Marketing Results?”

There are various ways to get more out of your oral surgery marketing campaigns. And the first and most essential step is identifying the areas that need work.

To accomplish this task, we check your campaign metrics, putting significant emphasis on return on investment (ROI), which we calculate using this formula:

ROI = [(Revenue from organic conversions – SEO campaign cost) / SEO campaign cost] * 100

Do understand, however, that you can’t and shouldn’t quantify the effectiveness of a digital marketing strategy into a single number. Hence, we look at other outcomes like brand image, testimonials, and additional business opportunities.

Hiring a Marketing Company

Choosing a digital marketing agency to spearhead your oral surgery marketing can be challenging. After all, there are too many firms, like there are too many online advertising strategies.

Fortunately, there’s an easy way to determine whether you’ve found the right marketing company to whom to entrust your marketing dollars. You can simply answer these seven questions:

Is the digital marketing firm more concerned about understanding your goals than pitching its services?
Does the agency have third-party credentials to support its claims?
Is the online advertising company giving you actionable advice without requiring you to sign up?
Does the marketing firm have case studies on clients in industries similar to yours?
Is the digital advertising agency confident in delivering your desired results without lock-in contracts?
Does the firm have something unique to offer, such as a maths-based approach to oral surgery marketing?
Are publications and financial experts seeking the agency’s digital marketing insight?

If you answered “Yes” to these questions, you might be talking to a digital marketing company that can help your oral surgery practice stand above its competition and give it the patients it needs for growth.

Give us a call at (+1) 310 362 6373 or email us at contact@digitalspotlight.com to book a free consultation right away. Once you’ve talked to our digital marketing experts, we’re confident you’ll agree that we’re the perfect firm for your practice.

Why Practices Love Us

We’re proud to have a 95.67% client retention rate. And that’s not because we use lock-in contracts—we don’t. So, why do oral surgery practices choose us over others and stay?

Here are the reasons why:

Marketing Experts Dedicated to Your Growth

You may have heard this line before, but we genuinely mean it: we want to help. Unlike many digital marketing firms, we’re dedicated to helping your oral surgery practice reach new heights.

And to prove that, we might say no. We’ll tell you if we don’t believe our online advertising efforts are the best fit for your unique situation. We’d rather lose you as a client than waste your time and money.

We Are Experienced in Dental and Oral Surgeon Marketing

In our 15+ years in the digital marketing industry, we’ve managed over 2,000 marketing campaigns for various clients in 355 niches, including oral surgery.

So, when we say we’re experienced in dental and oral surgery marketing, we mean it. Check out our case studies and see how we’ve helped other oral surgeons market their practice successfully.

We Use Proven Marketing Technology

Many digital advertising firms experiment with tactics as they go along. While we also make changes throughout your campaigns’ lifespans, none of our optimizations are based on guesses.

Instead, we use proven marketing technology we’ve developed throughout the years—advanced statistical analysis, data modeling, and multi-variant testing.

Headed by Expert Marketers

We’re not advertising gurus, nor are we trying to be. We are marketing experts guided by mathematics, much like you’re an oral surgeon backed by scientific research and data.

Why do we focus on math? Because “real” digital marketing is all about math. So, who would you rather trust: an agency that digs deep into the numbers or one that speculates with your money?

Schedule a no-obligation consultation with us if you’re ready to experience the difference when mathematicians work on your marketing campaigns.

Call us at (+1) 310 362 6373, email contact@digitalspotlight.com, or visit our office at Suite 700, Encino Gateway, 15760 Ventura Blvd., Encino, CA 91436.

Ready to stand out online? Contact us today!

Get in Touch With Digital Spotlight

At Digital Spotlight, we help medical practices and healthcare businesses grow, attract more patients, and dominate their market in the US.

Our clients come to us for two powerful digital marketing strategies—paid advertising and SEO, so they can focus on running their practice while we handle the rest.

Ready to stand out online with us? Contact us at 310 879 8003 or email contact@digitalspotlight.com for a no-pressure consultation—just honest insights on your orthopedic practice’s digital potential.

Feel free to stop by and see us in our headquarters at
2450 Colorado Avenue, Suite 100E, Santa Monica, CA 90404.

Frequently Asked Questions

What are the most frequently marketed procedures in oral surgery?

Based on our April 2024 data, the most frequently marketed oral surgery procedures are wisdom teeth removal, dental implants, corrective jaw surgery, and bone grafting.

However, marketing for corrective jaw surgery and bone grafting is noticeably less frequent than for wisdom teeth removal and dental implants.

What are the key terms and phrases for marketing oral surgery services?

Keywords are the search terms and phrases internet users type into search engines to look for information online. They also help search engines determine whether your content or ads are relevant to the user query.

To market your oral surgery services, choose the search terms your target audience will most likely use. As of April 2024, the five keywords with the highest monthly search volume (number of searches) include the following:

Keyword	Search Volume
wisdom teeth removal	135,000
pull wisdom teeth	135,000
taking out wisdom teeth	135,000
oral surgeon near me	90,500
oral maxillofacial surgeon near me	90,500

Note that high-search-volume keywords aren’t always the best ones to target since the most valuable search terms for your oral surgery marketing campaign will depend on your unique situation.

Fortunately, we have a sophisticated keyword selection process that utilizes several industry-standard keyword planning tools, such as Semrush, Ahrefs, and Google Keyword Planner.

What is the average recovery time featured in oral surgery marketing campaigns?

Recovery time in oral surgery marketing campaigns depends on the procedure’s complexity and extent. Factors that affect post-operation recovery time include the patient’s overall health, pain management, and adherence to post-op instructions.

If you’re advertising your wisdom teeth removal services, for instance, you’ll want to communicate a two-week recovery period. For corrective jaw surgery, however, you’ll want to feature a six-week recovery timeline in your campaigns.

It is essential to be clear when giving post-surgery instructions and setting expectations for your patients to avoid complications and misunderstandings.

Contact us today for a no-pitch consult

Contact Form