Healthcare SEO Agency, Boost Patient Leads

The United States is home to at least 487,000 small- and medium-sized ambulatory healthcare service providers, including medical practices, blood banks, laboratories and diagnostic services, and other outpatient facilities.

So, what does this data mean for your healthcare business? It means you’re facing serious competition, with many providers offering similar services and targeting the same prospects.

Maybe you’ve been a veteran in the healthcare industry for a while, but despite your efforts, your website continues to underperform.

You might have even engaged with other marketing agencies that promised SEO, analytics, and social media support, only to give you mediocre results.

And while you know that you provide better services than your contemporaries, their online campaigns have already pulled so far ahead of the game—leaving you wondering whether partnering with another healthcare SEO agency is even worth your time and investment.

Here’s the thing: Studies show that healthcare information is a frequently searched topic online. If you want your potential patients to find you easily, you must position yourself as a trusted online resource that answers health-related questions.

So, how do you improve your online visibility? How do you strengthen your digital communication channels, ensuring potential patients quickly find you on search engine results pages (SERPS)?

In this digital age, the key to boosting your online visibility—and ultimately your patient volume—is partnering with a marketing agency specializing in healthcare search engine optimization (SEO), like Digital Spotlight.

Unlike other SEO agencies that rush to sign you up, we begin by understanding your website’s current situation and what it needs to thrive.

Want help
with search?

We’ll conduct extensive SEO technical audits on your website so we can provide recommendations (where necessary) to minimize your risk of search engine penalties.

With more than 15 years of experience, we know how to leverage digital marketing tools and evidence-based strategies. Our data- and math-driven approach to our campaigns is designed to drive more patient leads, consultations, and procedures.

Before you invest a single dollar in our services, we’ll draft a custom online marketing plan for you—completely free of charge. We believe it’s only fair to identify what you need before billing you for our services.

Our deep understanding of search engines helps us make sense of the apparent chaos in the sea of online information. With our vast library of data acquired from our previous campaigns, we can help you use your advertising budget more efficiently.

We also stay ahead of Google’s algorithm, knowing what’s trending and what’s not. With these insights, we can help your healthcare business gain more leads at a lower cost than your competitors.

Our scientific, data-driven approach, developed by our mathematician founders, ensures we know which keyword optimizations and searches will be profitable for you and which ones are better left to your competitors.

At the end of the day, we hold ourselves accountable to the only metrics that matter to you: quality leads. Our tried-and-tested SEO strategies are developed to drive more high-quality leads—the ones most likely to convert—to your website through organic search.

Ready to raise your healthcare business to new heights using SEO? Call us at (+1) 310 879 8003 to schedule a pitch-free consultation and learn how our lead generation strategies can help you.

Don’t let your competitors steal the spotlight.
We’ll make sure your orthopedic practice stands out.

Ready to grow your practice?

In-person consultation:

Visit our office at:

2450 Colorado Avenue, Suite 100E
Santa Monica, CA 90404

Prefer a virtual consultation?

Call: (310) 879-8003

Email: contact@digitalspotlight.com

What Is SEO in Healthcare?

SEO is a suite of processes that adjust your healthcare website to increase its visibility in search engines whenever online users search for your practice and services.

However, SEO is not a static discipline. Google makes changes so rapidly that 99% of businesses cannot keep up.

Most of these shifts tend to be technical adjustments, which is why technical specialists like us will give your practice a fighting chance in this ever-evolving battlefield.

What Does a Healthcare SEO Agency Do?

With healthcare SEO, we can identify and address the stumbling blocks in healthcare businesses’ current websites. This is especially valuable if you’re a healthcare practitioner whose website cannot reach high rankings in Google queries.

Our mathematician founders are experts at finding patterns in data. By comparing real-world performance against the patterns predicted by our SEO models, we uncover even the tiniest shifts in the SEO landscape that lead to long-term results.

Upon identifying any such changes that other agencies are often not equipped to detect, we test the shift to confirm whether it is significant enough to be deployed to your campaign—and if so, the change is added to the various checks we perform for you every month.

Our SEO technical audits also help your website avoid Google penalties, such as those resulting from thin or duplicate content, indexing and crawlability issues, faulty redirects, and slow page loading speeds.

Our healthcare SEO strategies ultimately boost your practice’s visibility to people actively searching for your offerings.

What Are Some of the Best Practices for Healthcare SEO?

Our best practices are built on our extensive expertise and state-of-the-art tools that help build your site’s authority and reputation so that you’ll stay on Google’s good side.

From the onset, we provide a comprehensive analysis of all harmful web features linked to keywords on the first page of Google so we can fully understand your search engine reputation. We’ll also conduct this analysis continuously.

This proactiveness helps us identify which key terms to prioritize for repair.

Who Does Digital Spotlight Provide Services for?

We work with multiple types of SEO clients, from small family businesses to global organizations. Our primary criterion for partnership is whether we can add value to the client’s venture.

Our SEO services and digital marketing strategies have helped more than 2,103 clients, many of whom are in the medical industry, achieve their goals.

Is Professional SEO Worth It in Healthcare?

When done correctly, medical SEO provides substantial medium- to long-term returns on investment. Working with technical specialists like us can significantly improve your probability of gaining compounded returns with steadily falling marketing costs.

We charge a static monthly fee, so while your website climbs the rankings and becomes more valuable, acquisition costs for new leads drop instead.

Here is a general roadmap of how we can maximize SEO’s impact on your practice to help you get more high-quality leads that convert.

Effective SEO Is the Key to Driving Healthy Web Traffic

We know the unmatched value of an effective SEO strategy on your SERP (search engine results page) rankings, which can affect your website’s visibility, organic traffic (site visitors), and potential conversions.

Our healthcare SEO services can optimize your business page for multiple first-page rankings and better visibility on Google for each of your branches’ addresses. This multi-location approach ensures the best possible coverage for your business.

We can identify high-authority neutral and positive web properties to optimize, such as citations and reviews. We’ll also conduct periodic technical audits to address any issues hampering your site’s rankings.

Our Expertise Lies in Optimizing Search Engines for Urgent Care Services

We continuously monitor significant algorithm changes to help us benchmark our local clients’ campaigns against our extensive dataset. This approach is particularly helpful for urgent care services, which need to be among the very first search engine results that users find.

We keep optimizing. Our keyword research and ranking adjustments are ongoing, even when we have already ranked your site for some keywords.

We understand that while general keywords might bring decent website traffic, localized keywords are what truly ensure more leads and conversions. We’ll search for geo-specific key terms to generate an exhaustive list of relevant, localized keywords for your campaign.

Our field-tested keyword analysis process and tools have revved up highly targeted traffic to thousands of clients.

Merge Expert SEO Analysis With Cohesive Marketing Strategies for Maximum Impact

Our strategies consider the competition in your area and your current online local profile, yielding technical details that provide a clear picture of your position.

To maximize the impact of your investment in our SEO services, we’ll help you define your key objectives, assess your current online local SEO authority, and establish an actionable plan to improve your local search visibility and attract new patients.

Quality Content Elevates All Digital Marketing Platforms

A high-quality website is defined by helpful search-engine-optimized content. We achieve this by saturating your content with SEO keywords, establishing backlinks to credible sources, and adjusting your architecture to ensure smooth navigation and fast loading speeds.

We check for content relevance and quality. With the right content type for target keywords, your website’s enhanced user experience will help your current and potential patients easily find what they need.

How Does SEO for Healthcare Benefit Doctors?

Medical practitioners immensely benefit from working with an SEO agency like Digital Spotlight.

We provide uniquely effective in-house tools and processes developed through more than 15 years of industry success.

Our approach can reliably improve your online visibility and conversions by turning your healthcare practice into a top answer for a large number of queries.

We can simultaneously target multiple core keywords for your practice, which will help rank your site for 10 to more than 150 versions of these keywords on the first page of Google.

Our reputation management services can also identify the reviews or citations that boost the good word about you and the reviews that harm your practice the most. Most importantly, working with us can help you precisely target your desired patient groups.

How Do You Choose a Healthcare SEO Agency?

A healthcare SEO agency must demonstrate a thorough understanding of what you’re trying to achieve in your campaign. At Digital Spotlight, our approach focuses on learning about your current problems and business goals.

We ask probing questions about your situation, concerns, and the results that would make a difference to your business. Through this in-depth approach, we can uncover problems (that can be independently verified) that you may not even be aware of.

At the same time, we do not offer “guarantees.” SEO involves too many variables for a guarantee to be meaningful. Instead, we focus on “results” that provide long-lasting benefits for our clients.

Here are some reasons why you should consider working with us:

Cost-Effective SEO Solutions

Our comprehensive SEO services provide significant returns on interest for our clients. We’ve helped our clients reduce their marketing costs by around 33% and their acquisition costs by 23%.

We’ve also helped boost our clients’ numbers for their most important leads and sales by around 83%—and in some cases, even leading to a four-fold boost in sales volume.

To supplement your SEO strategies, we can offer other cost-effective approaches, such as pay-per-click (PPC) marketing and Google remarketing, to increase public awareness of your practice and offerings.

Why Digital Spotlight SEO Services Stand Out From the Crowd

Our SEO strategy incorporates a three-pronged approach that ensures maximum coverage:

Off-site SEO: Strategic link-building establishes your website’s domain relevance and authority on specific topics. These links will help you gain Google’s trust and increase referral traffic from relevant sites.
On-site SEO: This involves optimizing your web content to the keywords you want to rank for the most.
Local SEO: This strategy is aimed at helping small businesses or geographically dependent ventures gain the top spots in Google’s local search rankings.

Our in-depth optimization process gives our clients an advanced and well-engineered system for achieving and maintaining first-page local organic search rankings.

As the first step of our collaboration, we’ll also offer you a free SEO tech audit to help you determine what’s affecting your search engine results.

Consumer Confidence

Our clients can be confident of our vast knowledge and expertise in digital marketing. Since 2008, we’ve cultivated a substantial library of valuable data by investing millions in advertising dollars for hundreds of businesses across many niches, including those in the medical field.

We employ the same advanced data analysis that platforms like Google, Meta, and TikTok use to unlock insights. This strategy gives us the information to align your marketing campaigns with results that provide a steady stream of qualified leads and consultations at a lower cost.

Mobile SEO

Mobile device optimization is a crucial part of our comprehensive SEO services. Our emphasis on Core Web Vitals and PageSpeed Insights ensures wide-ranging improvements for your site’s mobile search visibility.

Core Web Vitals is a collection of criteria that measures users’ experience with the website’s interactivity, loading performance, and visual stability. PageSpeed Insights highlights users’ experience of the site on both mobile and desktop devices.

Conversion-Centered SEO Strategies

Part of our SEO approach is ensuring lead-generating citations, which typically come from local sites. These citations are highly relevant locally and can boost your map pack or organic local search rankings.

These citations are carefully selected, focusing on link-building opportunities with high conversion rates.

We also optimize your landing page and ensure that your content provides a compelling offer for would-be patients. We’ll thoroughly make these adjustments to find the version that leads to the most conversions.

Scalable SEO Strategies

We have extensive experience working with a wide range of businesses. Our unique math– and research-based SEO services have helped scale businesses as diverse as large multinationals and small family-run online stores.

We understand that the expertise and precision required in handling marketing data, math, and analyses remain the same regardless of the scale.

Future-Forward Search

We can adjust your site’s architecture to make it more visible to additional variations of targeted keywords that have been highly ranked in the past, as well as keywords that are likely to be highly ranked in the future.

Our keyword research uses various sources, such as AdWords/PLA (Product Listing Ads), Google Search Console, competitor rankings, and other keyword tools.

Google AdWords is a PPC platform that allows advertisers to display their ads on Google’s SERPs.

PLAs are ads that display more detailed information than standard text ads, encouraging users to click through to your website.

Google Search Console is a free service that helps you understand and improve how the search engine sees your website. It allows you to monitor, maintain, and troubleshoot your presence in Google’s SERPs.

We can also leverage a chosen competitor’s keywords to your advantage.

We can further optimize your site with page-specific ROI-focused keywords. In developing this part of your strategy, we’ll continuously review and add content to help your website attract the potential patients who most frequently use your most crucial search terms.

Ranking Reporting

As your campaign makes headway, we’ll supply you with monthly reports to keep you updated on what’s happening with your website.

For our Enterprise client tier, we provide the Looker Studio Report that gives an in-depth account of our progress by showing the client’s visibility and traffic in Google Search Console.

Our SEO Strategies

Digital Spotlight provides effective online marketing approaches supported by extensive marketing experience, helping your practice stand apart as a desirable choice in the healthcare industry.

Our mathematical method finds patterns in data. We’ve kept every piece of information from our previous campaigns and market reports, and we’ll apply that learning to the strategies we’ll develop for you.

Organic Landscape and Competitor Assessment

We can conduct a rankings analysis of a chosen competitor’s sites and devise an effective plan that will beat the competition at their own game for their ranked keywords.

We can also take a closer look at a chosen competitor’s site to reverse engineer their rankings approach to your advantage.

Entity-Based SEO Strategies

An entity is a record in Google’s database used to clarify ideas to yield the most accurate result, not necessarily the most highly ranked one.

When Google indexes or crawls your website in response to a user query, the search engine converts content into underlying entities. For Google, if an entity is mentioned earlier in your webpage, your site has a greater chance of matching with web users’ search intent.

Our SEO services are ideally placed to help in this regard, as we can identify and optimize your site for the core terms and concepts that potential patients have been, and will be, searching for.

Site Architecture Optimizations

As part of your marketing campaign, we’ll review any existing or potential redirect maps and provide specific recommendations to ensure smoother navigation through proper redirects.

Online Review Sites

At additional cost, we can provide recommendations in high-authority sites like Forbes and The Huffington Post to fill the internet with information we control. This strategy helps us manage and protect the content associated with your business on online review sites.

Digital Spotlight SEO Services

If you need expert input to make your digital marketing efforts work, we can help. We bring broad experience, comprehensive knowledge, and a vast data store to implement an effective strategy for you.

We have more than 15 years of experience in the digital marketing industry and have worked with more than 2,000 clients who have enjoyed successful campaigns.

Our client retention rate of 95.67% is the strongest proof of the quality of our following offerings:

Keyword Research and Strategy

As part of your campaign, we’ll develop a keyword strategy that best suits your needs and conduct a regular monthly keyword review.

We’ll identify which key terms to repair first, considering predictive traffic, the number of negative reviews, and the keywords’ importance to your business.

We do not limit the number of keywords that can be optimized over time, and optimization does not add any further cost to your monthly fee.

Link Building

Our website design will include links to local businesses, credible blogs, and established newspapers. This link-building strategy helps boost your page’s authority and relevance.

We find every link opportunity that can benefit your healthcare business, and we build on these links. We focus on finding authoritative websites and blogs relevant to your practice.

On-Page SEO

Once we’ve identified the local search keywords and optimization factors that would best improve your website’s relevance to Google, we’ll optimize your site using the following on-page SEO methods:

Mobile Responsiveness

With approximately 58% of online searches in the US now being made through mobile phones, our services include making your website mobile-friendly for potential patients.

Our web design approach ensures mobile-first indexing, which involves optimizing the mobile versions of your pages and sitemaps to accommodate searches made through mobile web access.

Headings: H1s and H2s

We’ll optimize H1, H2, and even up to H3 headings for target-specific keywords, ensuring greater search engine visibility for your website.

Go Bold, Go Italic

According to John Mueller of Google Search Relations, bolded and italicized text adds extra value to a page rather than being just a stylistic choice. Google’s bots use bolded or italicized text as reference points to understand the most essential parts of a page.

On its own, Google can usually determine what’s important in a page, but the message is clearer with bold text.

Anchor Text

Anchor text optimization is also part of our SEO package. We’ll conduct periodic adjustments to the linking strength applied to keywords so that we can help your website avoid over-optimization penalties. These calibrations include mixing in branded and raw links.

Title Tags

We ensure that your content is aligned with the most popular and important user searches by using geo-targeted, model-specific keywords in the title, URL, header, meta description, and the rest of the body.

We’ll also prune duplicate, irrelevant, and missing meta descriptions, as these could significantly harm your ranking and visibility. We’ll provide a site-specific description that can improve your CTR (click-through rate) and your local Google ranking.

CTR refers to the figure derived from dividing the number of clicks your ad receives by the number of times it is shown.

Sitemaps

As part of our marketing services, we’ll create a sitemap for you and submit it to Google for quicker crawling and indexing.

We’ll also ensure that Google properly records any changes to your website and that the new URL structure and content are indexed as soon as possible.

Website Design and Online Presence

We can develop high-quality medical websites with valuable and engaging content while being user-friendly.

Our web design services include testing compatibility across different platforms. Combined with our comprehensive study of your business needs, we’ll ensure your site becomes even more visible online.

We’ll take a deep dive into your business and market, allowing us to target 3 to 20 key keywords on your website at the same time.

Thanks to our unique ranking technology, your site can earn strong placements for over 150 variations of those keywords on Google’s search results.

We’ll also make sure your website runs smoothly on smartphones. Optimizing your site’s accessibility and functionality is especially important since approximately 63% of Google searches in the US happen on mobile devices.

On top of that, we’ll fine-tune your site behind the scenes so it loads fast, uses high-impact keywords like “dental implants” or “wisdom teeth” and earns trusted backlinks from reliable sources.

Off-Page Optimization

Off-page SEO (also called off-site SEO) is a suite of strategies applied outside of a website to help it gain a higher ranking in organic search engine results.

In concert with Digital Spotlight’s on-page optimization methods, we provide the following off-page optimization services to ensure the highest possible quality and visibility for your website:

Content Writing

We can develop high-quality content for you using keywords aligned with user intent for every keyword.

The first step will be our content audit, which analyzes your site’s existing content from an SEO perspective. Based on the results, we’ll develop SEO-focused guidelines for creating content most relevant to your target demographic.

With our focus on editorial SEO, we aim to dominate the content marketing niche for the long term. We ensure that all our writers submit extensively human-researched and written content.

Google’s spam policy rewards high-quality content creation. Thus, we are committed to providing relatable and engaging content guaranteed to be human-written.

We use AI content detectors, including Originality.ai, Copyleaks, Crossplag, and Content at Scale, to maintain our high content standard and evaluate our writers’ work closely.

We continuously optimize our written output so that our AI scores do not exceed 35%. Our thoroughness ensures that our content strategy yields original, high-quality content.

Healthcare Directories

Directories often appear as ranked results in local search queries. On top of Google, citations from other platforms like Yelp, Facebook, and Bing Places could also boost your local SEO ranking.

Users clicking on these directories represent additional organic traffic to your site.

This is where NAP (name, address, and phone number) enters the picture. This citation highlights your business’s name, address, and phone number online, and it usually appears on directories and social media profiles.

By updating outdated citations, we can ensure that your NAP data is consistent across all platforms, including your healthcare website, Google Business Profile, online directories, and local listing sites.

With Google Business Profile, you can manage your Google presence by verifying your business and editing your business information.

Healthcare Social Media

Social media allows your healthcare business to reach prospective patients more directly. While these platforms might not directly improve SEO rankings, social media engagement can still significantly affect your visibility and your campaign’s performance.

By observing which ads or blogs receive more likes, we can determine the most successful key terms and adjust our strategy to your potential patients’ interests.

Google Analytics Review

We use Google Analytics for website analytics, and this level of integration involves Google collecting user IP addresses and usage data.

We can help you set up Google Analytics when needed. We can also audit Google Analytics and the associated implementations to ensure that the data is reliable and trustworthy.

Local SEO

Targeting your SEO to your specific locale is crucial, as two out of five online searches in Google use local-based keywords, and 76% of these searches have local buying intent.

Our services are mainly geared toward this approach, as our standard keyword strategy focuses on location-oriented targeting before general targeting.

Technical SEO

Our technical SEO audit involves deeply analyzing your website to uncover potential penalties and other technical factors that may negatively impact your site’s ranking.

We ensure that our SEO services lead to a scalable technical framework that helps with your expansion plans. Over the past 15 years, we have helped scale businesses as large as multinational companies and as small as family-owned online stores.

Franchise SEO

This type of SEO focuses on adjusting your online presence to boost visibility and increase local traffic for every branch of your franchise business.

Our page-specific keyword intent targeting helps boost your online presence across multiple branches with offline addresses by incorporating content that aligns with most patients’ intent.

Proven Healthcare SEO Results

As proof of the quality of service Digital Spotlight provides, here are some case studies of medical practitioners who enjoyed the benefits of working with us to boost their presence online.

Benjamin C. Paul, MD

New York-based surgeon Benjamin C. Paul partnered with us to develop an SEO campaign to establish a brand under his name. He previously worked with Digital Spotlight to market a hair transplant practice.

The campaign for his brand’s website proved to be a smashing success, with a 162% surge in leads (as measured by Google Analytics), a 316% increase in top 10 Google rankings, and an even more impressive 825% upswing in top 3 Google rankings.

Dr. Paul’s campaign demonstrated the success and sophistication of our SEO services, proving that high Google rankings are possible even in areas with entrenched competition.

“Digital Spotlight [is] excellent—responsive and focused.
My website has never ranked better and, in my word, [is] becoming more tech savvy. Having a proper team [for] your SEO is essential. That makes Digital Spotlight the team to use!”
Benjamin C. Paul, MD | drbenpaul.com

Mark P. Solomon, MD

Before Philadelphia-based plastic surgeon Mark Solomon approached us, his Google presence and visibility through keywords representing quality leads were negligible despite his status as a well-respected industry veteran.

Subsequently, our SEO services significantly increased Dr. Solomon’s leads (as measured by Google Analytics) by 266%. His website’s top 10 and top 3 Google rankings also spiked by 217%.

Today, Dr. Solomon is considered a market leader in his primary specialty.

“Digital Spotlight is terrific. I was with another web company that essentially wanted to keep me hostage to their service. [The] team literally moved my site to their servers in one night. By the time the other company realized my site had been moved, it was several days. This validated my sense that the other company was inept. On the other hand, [the Digital Spotlight] team has consistently raised my rankings on Google and my practice has continued to grow, thanks to [their] efforts. They respond promptly to my questions and are able to make corrections quickly. I highly recommend [Digital Spotlight].”
Mark P. Solomon, MD FACS | marksolomonmd.com

Schedule a free consultation at (+1) 310 879 8003 to learn how to boost your lead flow, as we’ve done for these practices and many other healthcare providers.

Get in Touch With Digital Spotlight

At Digital Spotlight, we help medical practices and healthcare businesses grow, attract more patients, and dominate their market in the US.

Our clients come to us for two powerful digital marketing strategies—paid advertising and SEO, so they can focus on running their practice while we handle the rest.

Ready to stand out online with us? Contact us at 310 879 8003 or email contact@digitalspotlight.com for a no-pressure consultation—just honest insights on your orthopedic practice’s digital potential.

Feel free to stop by and see us in our headquarters at
2450 Colorado Avenue, Suite 100E, Santa Monica, CA 90404.

Frequently Asked Questions

Can I do SEO myself?

You can do SEO yourself. However, are you equipped to handle the steadily intensifying competition and the ever-increasing sophistication of Google’s algorithms? You might even end up competing with SEO experts like us as you go along.

Given these facts, attempting to engage in SEO under your own power might be a waste of time and resources when you could allow professionals like us handle it instead.

Our scientifically grounded optimization process ensures that you gain and keep robust local organic search rankings while freeing up your time so that you can focus on what truly matters: your patients.

What customized strategies can you provide?

We take the time to understand your goals, competition, and target demographics, allowing us to develop a customized SEO strategy that ensures results.

We have no limit to the kinds of businesses or organizations for which we provide customized strategies. The firm grasp of mathematics embodied by our SEO services has helped businesses as diverse as large multinationals and small family-run online stores.

How long will it take to see results?

Anything worth doing is worth the patience and effort, which is why effective SEO requires some time before its full impact can be measured. According to Google, visible results from SEO efforts materialize roughly after four months to a year.

However, results might vary widely, as different niches aim for unique goals, and every venture within each niche has its own targets, resources, competitors, and SEO strategy.

Our extensive technical SEO audit ensures that your campaign has a clear set of benchmarks and milestones, helping remove uncertainty and reduce wait time.

How do I recover my website after the Google Medic update?

Our clients didn’t have to worry about this at all as they didn’t experience the negative impact of this update.

The Google Medic update, however, led to lower rankings for sites that ranked for “Your Money or Your Life” (YMYL) keywords, defined as content that could impact users’ health or finances. Examples of these keywords include “heart attack symptoms” and “what to do during an earthquake.”

This algorithm shifts demoted content that did not meet the new, more stringent standards emphasizing a webpage’s (or author’s) experience, expertise, authoritativeness, and trustworthiness, or what Google calls E-E-A-T.

However, with Digital Spotlight, you’re in good hands. We provide high-value human-written content that undergoes thorough AI content evaluations, knowing that Google rewards original content that adheres to the E-E-A-T principles.

What SEO tools do you use?

Here are some of the local SEO tools we use in our campaigns:

Google Keyword Planner

This free keyword research tool from Google helps us determine search volume at the local level. This tool lets us search for root keywords or your products and services.

Google Business Manager

This tool helps us manage your Google Business Profile. This tool is accessible to you, as well.

Google Search Console

This free tool helps us track your website’s search performance. The tool provides data on how much search traffic your site is getting, where the traffic is coming from, and what keywords were involved in each search.

Ahrefs Link Intersect

This tool allows us to track websites linking to your competitors. This information will help you find citations relevant to your practice’s location and specialty.

Ahrefs’ Rank Tracker

This tool monitors up to 10,000 keyword rankings for organic searches done at the city or state level.

What level of involvement does Digital Spotlight expect from its clients?

If you partner with us, we’ll handle most of your healthcare marketing through search engines and social media.

We’ll create an in-depth, fully customized online marketing plan for you. We aim to help your practice enjoy robust conversion rates while keeping your workload light.

Most importantly, you’ll remain the account owner, and we’ll serve as the account manager. You’ll always be kept in the loop, with a clear view of everything we’re handling, and you can take over the account whenever you want.

Besides the medical industry, what other trades are serviced by search engine optimization agencies?

SEO can benefit every conceivable sphere of activity, including architecture and engineering, arts and entertainment, business and finance, computers and information technology, legal, military, and small businesses, to name just a few.

Partnering with certified and experienced SEO specialists like us can help you thrive even in the most demanding disciplines.

Why is Digital Spotlight popular among medical industry clients?

We are a research-based digital marketing agency with deep knowledge of how to read search engine signals and wade through the vast sea of potential clients to reach those who need your practice the most.

We do not randomly use medical-related keywords. Each deliberate use of a medical keyword in our content is backed by thorough investigation to ensure the best ROI for you and your practice.

We continue refining our approach, even when your conversion rates climb higher.

Does Digital Spotlight offer services at the lowest hourly rates?

Our SEO package pricing model combines keyword-based fee structures with monthly retainers.

While we charge a fixed fee for the initial setup and subsequent months, our package tiers are based on the number of targeted keywords.

How much does healthcare SEO cost?

SEO costs vary widely depending on the healthcare SEO pricing model, your organization’s size, and the project’s scope.

A ballpark estimate by Forbes pegged the price of a 2024 SEO campaign at anywhere from the low hundreds to $10,000 or more per month.

Where is Digital Spotlight located?

We have offices in Santa Monica, CA.

Also in Sydney and New Castle, Australia.

Contact us today for a no-pitch consult

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Don’t let your competitors steal the spotlight. We’ll make sure your orthopedic practice stands out.