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If you’ve been in the plastic surgery industry for some time now, over the years, you’ve likely built a reputation as a highly skilled plastic surgeon.
Maybe you’re known as someone who delivers exceptional care and the kind of results your patients rave about.
Now, if you’re looking to take your practice to the next level, it might be time to make sure your online presence is working just as hard as you are.
The right marketing strategy can help you attract more high-quality leads, schedule more consultations, and, ultimately, book more procedures.
If you’ve already tried working with other marketing agencies only to see mediocre results, you’re not alone.
The truth is, most “one-size-fits-all” marketing strategies simply don’t cut it—especially in a specialized field like plastic surgery.
If you know your reputation speaks for itself, your marketing can follow suit.
That’s where Digital Spotlight comes in.
We’re a full-service digital marketing agency that specializes in helping medical practices like yours thrive online.
Our team knows how to maximize today’s most effective marketing platforms to get you noticed by the right audience—the potential patients actively looking for a surgeon they can trust.
Here’s something you might find interesting: Most of our clients had already worked with three to seven agencies before they found us.
Once they saw the difference we made, they stayed with us.
Why? Because we deliver real, measurable results—not just flashy reports and empty promises.
We combine our deep expertise in healthcare marketing with a data-driven approach that’s all about generating more quality leads, consultations, and bookings for your practice.
Our process starts with a free audit of your website and ad campaigns.
That audit helps us map out exactly which strategies and platforms will work best for you—no guesswork, no cookie-cutter plans.
Social media, in particular, is one of our specialties.
With advanced audience targeting through Meta’s power tools, we’ve consistently helped practices like yours generate leads at 30 to 70% lower costs than traditional advertising.
Our team works across all major platforms—Facebook, Instagram, and X (formerly Twitter)—to make sure your practice is seen in all the right places.
Most importantly, our leads-focused approach goes beyond relying solely on referrals. We actively help you connect with brand-new potential patients—people who are already searching for the services you offer.
And here’s the best part: Before you ever spend a dollar with us, we’ll do the research, the analysis, and the audit—for free.
This way, you’ll know upfront whether we’re a good fit to work together.
We only take on clients when we’re confident we can deliver serious ROI (return on investment).
If you’re ready to find out exactly how your practice can stand out online and start attracting more of your ideal patients, we’d be happy to talk to you in depth.
Call us at 310 879 8003 or email contact@digitalspotlight.com to book your no-pressure, pitch-free consultation.
Let’s make sure your marketing is as exceptional as your work.
Don’t let your competitors steal the spotlight.
We’ll make sure your orthopedic practice stands out.
Ready to grow your practice?
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Best Social Media Platforms for Plastic Surgeons
The best social media platform will be primarily based on what you want to get out of your campaign.
While social media’s customizable, targeted nature is well-suited for advertising specific plastic and cosmetic procedures, your social media strategy and your audience targeting and content creation approaches will depend on your objectives.
Such objectives might include one or more of the following:
- Boosting brand awareness
- Building a community
- Collecting industry or market insights
- Driving website traffic
- Engaging patients
- Expanding your reach
- Facilitating reputation management
- Generating more leads
- Improving search engine rankings
- Providing customer support
Each of these goals can be achieved through the right social media network. It’s just a matter of choosing the appropriate platform for your needs.
With over 3 billion monthly users worldwide and over 100 million in the US alone, Facebook is a strong platform for lead generation.
It also has a highly customizable ad platform that can help your practice zero in on specific audiences.
Facebook groups can give you more insights into what your potential patients are looking for, allowing you to connect with more prospects.
Facebook is also well suited to building long-lasting relationships by showing users the human side of your practice.
Facebook’s fellow Meta platform, Instagram, has over 2 billion monthly active users worldwide and over 169 million in the US.
Instagram’s user base skews younger, with over half of its global user population aged 34 years or younger.
Aside from its original role as an image-sharing platform, Instagram now has live videos, Stories (posts that stay up for only 24 hours), and Reels (very short videos).
Through our digital marketing campaigns, we can maximize these influencer-friendly features to promote plastic surgery practices like yours.
YouTube
The platform’s sheer size, with over 2.5 billion viewers worldwide and over 240 million in the US, gives your practice plenty of opportunities to reach your most desired audiences.
YouTube content can also have a compounding effect on your search engine visibility, as the platform’s videos appeared on SERPs (search engine results pages) for over 791 million search queries in the US.
Your practice can leverage the video-sharing site with behind-the-scenes content, instructional videos, interviews with industry leaders, Q and A sessions, and testimonial videos.
Plastic Surgery Digital Marketing Success From Every Angle
When developed and applied correctly, a marketing strategy in the correct platform can provide substantial medium- to long-term ROI for a plastic surgery practice.
Just ensure that the strategy incorporates tried-and-tested methods like local search engine optimization (SEO).
When you work with technical specialists like us, you can enjoy some of the most striking benefits of this ROI—compounding returns even as marketing costs steadily drop.
We charge flat monthly fees, so lead generation costs decrease while your website achieves better placements in SERPs and becomes more valuable.
Our digital marketing agency can maximize the impact of marketing platforms on your plastic surgery practice to help you get better-quality leads that convert.
Why Marketing Is Important to the Success of a Plastic Surgery Clinic
With competition intensifying in every conceivable niche, your practice must have a distinct and memorable brand.
It will help keep your offerings, services, and pricing fresh in potential patients’ minds, even if they are not ready to schedule their next appointment.
This is where marketing comes in. We’ll ensure that your ads’ branding components, including text and visual elements, are unified and appear to your target audience at the right time.
We understand this step’s importance because prospective patients will likely want to know what results they can realistically expect from your practice.
Marketing will also help align your content with user intent for each term, and we’ll do this through page-specific keyword intent targeting.
Our extensive keyword analysis will help us pinpoint and maximize high-value opportunities for your practice.
Why Plastic Surgeons Should Hire a Marketing Agency
A capable marketing agency like Digital Spotlight can bridge the gap between plastic surgeons and the patients who need their services.
With proven tools, comprehensive analyses, and unmatched experience, we can help you find and engage new patients for your plastic surgery practice.
In developing your customized marketing campaign, our team will perform comprehensive audits of your situation, goals, and budget to help us create an approach that best suits your needs.
We’ll ensure your website is relevant and high-value.
With the right content type for target keywords, your page can help your current and new patients easily find your plastic surgery practice to get the top-notch care they deserve.
What to Look for in a Plastic Surgery Marketing Agency
Before working with a marketing agency, ask these questions to help your plastic surgery practice make the most out of its investment:
- Is the agency committed to your needs and objectives?
- Does it provide high-quality, customized advice?
- Are its clients satisfied with its services?
- Is it confident that it can deliver your desired results without lock-in contracts?
- Does it have something unique to offer?
- Does it provide expert advice that established groups and organizations seek?
We’re happy to inform you that Digital Spotlight meets and exceeds all of these criteria, ensuring the best returns on your ad spending.
Common Marketing Practices for Promoting Plastic Surgeons
We provide a customized online marketing approach for every client, supported by our extensive knowledge and experience. We’ll help your practice stand apart as a desirable choice in your specialization and locale.
Our data-driven method finds patterns in the chaos. We’ve kept every piece of information from our prior clients, and we’ll continuously improve your marketing strategy using what we’ve learned in our previous campaigns.
Here are some of our proven approaches when it comes to plastic and cosmetic surgery marketing:
SEO
Through our SEO services, we can identify and fix the factors hampering your plastic surgery practice’s online visibility.
Our expertise is especially valuable if you need help gaining high organic rankings for your specialization.
Our founders are mathematicians who can identify valuable patterns in a vast assortment of data.
By comparing real-world performance against the predictions of our constantly updated SEO models, we uncover even the most minute changes that can impact your SEO strategy and long-term results.
When we find these changes that other marketing service providers are often not equipped to detect, we run tests to see if these shifts are worth using in your campaign and if we should include them in the monthly checks we conduct for you.
We’ll also boost your search engine visibility in the markets that matter most to you. Our data-driven local SEO strategy will help your business, especially if you’re targeting clients in a specific area.
The thoroughness of our SEO services can significantly improve your search engine rankings and visibility to patients looking for your services.
PPC
Our pay-per-click (PPC) approach, which includes Google Ads, involves thorough research, analysis, and audits.
Doing so helps us zero in on your most desirable patient groups, research effective keywords for your discipline, and write high-value online ads for your plastic surgery practice.
Our PPC and SEO offerings work in tandem through our search engine marketing (SEM) approach.
SEM can improve your search engine visibility through a two-pronged approach involving organic search and paid advertising.
We evaluate the success of SEM through the following metrics:
SEO
- Brand awareness
- Conversion rate
- Keyword rankings
- Organic traffic growth
PPC
- Exposure
- Leads
- Revenue or purchases
- Search impressions
We also don’t limit our measures of success to just your ROI. Improved branding and new business opportunities are crucial client wins in our book.
Social Media Marketing
Social media can help your practice reach more potential patients.
While social media platforms might not directly push you to higher search engine placements, your engagement—as it appears to the social media algorithm—can still significantly improve your visibility.
If you want more bookings and better conversion rates, having informative content is the way to go. This is because many potential patients use social media to learn about the procedures they’re considering.
Video content packed with information works well on platforms like Facebook, Instagram, and X.
Our social media management approach includes observing which ads or types of content get the most engagement so we can adjust our strategy to your audience’s preferences.
Web Design and Development
Our website design philosophy involves testing compatibility across different platforms.
We’ll combine this with our comprehensive study of your business needs to ensure your better-designed website becomes even more visible online.
Through our in-depth research on your business and market, we can simultaneously target 3 to 20 core keywords for your website.
Supported by our proprietary ranking technology, your site can achieve good rankings for more than 150 derivatives of these keywords on Google’s first page.
We will also optimize your plastic surgery website for smartphones, as approximately 63% of Google searches in the US are made through mobile devices.
Our guiding principle is developing high-quality medical websites with valuable and engaging content while also being search-engine friendly.
Combined with our content marketing efforts, we’ll optimize your site’s internal features to help it load quickly, use effective keywords like “blog posts” or “case studies,” and establish backlinks to reliable sources.
Why the Nation’s Top Plastic Surgery and Cosmetic Surgery Practices Trust Digital Spotlight
Our seal of quality is in our client retention rate of 95.67%, which we’ve achieved by successfully working on more than 2,103 marketing campaigns for over 15 years.
We’ll leverage proven strategies, industry expertise, and data-driven insights to craft a marketing plan tailored to your medical practice’s goals, strengths, and unique selling points.
Our approach to plastic surgeon marketing can effectively target patients who have only recently discovered their potential surgical needs and those looking for specific procedures.
We won’t provide cookie-cutter solutions. Instead, we’ll develop tailored marketing plans that align with your unique situation—your budget, objectives, and most sought-after patients.
We don’t lock clients into contracts, and you can walk away anytime if our services don’t meet the needs of your plastic surgery practice.
We’re among the best in the digital advertising field, which is why we can afford to do this. Our clients stay with us for the long haul because of our top-quality results.
Most of our clients have been to three to seven agencies before they found us, and they choose to continue working with us for years because of the results we deliver.
And you should start working with us, too.
Interested in bringing your plastic surgery marketing strategy to the next level? Let’s talk today!
Call us at 310 879 8003 or email us at contact@digitalspotlight.com to book your pitch-free consultation and learn what we have in store for your practice.
Can you market my plastic or cosmetic surgery practice without a new website?
It depends on what our technical audit uncovers. This step will identify the significant issues affecting your site’s online visibility.
This audit will help us devise possible solutions to these problems and improve your search engine rankings.
If necessary, we’ll develop a new website for your practice. Here are a few examples of the website changes we’ve suggested in some of our previous campaigns:
- Adjusting title tags (hypertext elements displayed as part of clickable search snippets in SERPs) and meta descriptions (short, relevant summaries of a specific page’s topic) to align with Google’s top results and potential clients’ preferences
- Boosting content quality to improve client reputation
- Guiding Google’s indexing through sitemap link introductions
- Prioritizing critical pages for indexing
How long will it take to see the fruits of your marketing efforts?
Results will vary widely as different industries aim for specific goals, and plastic or cosmetic surgeons each have their unique resources, objectives, competitors, and marketing strategies.
Compared to SEO, PPC strategies enable your campaign to see results faster as they immediately make your paid ads visible.
Meanwhile, SEO requires time before it can work its magic. According to Google, SEO yields results in roughly four months to a year.
Contact UsAre you going to handle all of my marketing needs?
Should you choose to work with us, we’ll handle most of the work involved in your digital marketing campaign.
As marketing experts, we believe this is our fair share of labor, as we are here to help you make the most of your time and focus on your top priorities: your practice and your patients.
We’ll create an in-depth, fully customized marketing plan to maximize your exposure on the platform of your choice. This strategy will help you enjoy robust conversion rates while reducing your workload.
We’ll be the account manager, while you’ll remain the account owner of your ad campaign.
We’ll continuously update you so that you’ll know what we’re handling at any given moment, and you can take over the account whenever you want.
Contact UsHow can you protect against high CPAs in the highly competitive cosmetic surgery space?
Cost per action (CPA), also known as cost per acquisition, measures how much your practice pays to get a conversion.
Fortunately, despite the intense competition in the plastic and cosmetic surgery industry, even on a local level, your practice will benefit from the expertise that we bring to the table.
Digital Spotlight’s PPC approach is geared towards overseeing and managing your spending on this ad type.
We’ll maximize your ad dollars as your resources will be focused on getting only the leads that matter to your practice.
We have a strong track record of effective PPC ad spending. On average, our agency has helped our clients cut their cost per sale by 23%. We’ve also helped clients reduce ad campaign costs by over 30%.
Most importantly, we’ve boosted our clients’ sales by around 83%, with the most extraordinary cases seeing their transaction volumes grow by as much as 400%.
Contact UsCan you help me market my plastic or cosmetic surgery practice to highlight surgical procedures as well as nonsurgical ones like BOTOX®?
Yes.
We take the time and effort to understand your goals, competition, and target demographics. This allows us to develop customized digital marketing strategies that ensure results and showcase your practice’s best selling points.
Our marketing company sets no limit to the kinds of services, ventures, or organizations for which we provide customized strategies.
Our math-based services have helped businesses ranging from family-run eCommerce portals to large multinationals.
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Stay ahead of the pack
Subscribe to our newsletter to keep up-to-date with the latest tips and insights to help your online business excel.