Stay ahead of the pack
Subscribe to our newsletter to keep up-to-date with the latest tips and insights to help your online business excel.
Contact us today to start attracting more patients! 310 879 8003
Contact us today
for a no-pitch consult
Contact Form
With over 14,000 orthopedic practices in the US as of 2024, making your clinic stand out can feel like an uphill battle.
You’re an exceptional orthopedic surgeon. But here’s the frustrating reality: Competitors with less expertise are dominating online and attracting more patients. It’s not your skills that are holding you back–it’s your website’s online visibility.
If you’re struggling with low web traffic, few patient leads, and empty consultation slots, you’re not alone. Many orthopedic clinics face the same challenges.
And while you know search engine optimization (SEO) could be the key to solving these issues, finding the time–or the right partner–to master it is a whole other challenge.
Let’s face it: your expertise deserves the spotlight. Unfortunately, if you’ve been let down by other SEO agencies and their cookie-cutter SEO campaigns that promised the moon but delivered little, you might be feeling skeptical.
We get it.
That’s where Digital Spotlight comes in.
For over 15 years, we’ve been a trusted digital marketing agency partner to businesses across different industries–including healthcare–helping them stand out online, attract the right audience, and convert website visitors into loyal patients.
Our approach isn’t guesswork. It’s math. We use the same principles Google applies to evaluate and optimize your orthopedic surgery website. With our data-driven SEO strategies, we’ll help your orthopedic practice climb to the top of search engine results.
Here’s what sets us apart:
- Tailored Strategies: No generic templates here. We start with a deep analysis of your orthopedic practice’s unique needs, goals, and budget.
- Actionable Insights: We cut through the SEO jargon to give you clear, actionable plans.
- Proven Results: Our clients–many of whom had worked with five or more SEO companies before finding us–see measurable improvements. We’ve helped businesses generate over $130 million in additional annual revenue through our services, including boosting their organic search rankings.
- Long-Term Success: Our strategies focus on attracting high-quality patient leads and securing more consultations and bookings. Our case studies prove that we are the right choice.
You’ve invested years perfecting your craft. Let us handle the SEO so your orthopedic practice gets the audience it deserves.
We don’t make empty promises. We deliver results.
Let’s turn your online presence into your most powerful asset.
Ready to take your orthopedic surgery practice to the next level?
In-person consultation:
Visit our office at:
2450 Colorado Avenue, Suite 100E
Santa Monica, CA 90404
Key Benefits of SEO for Orthopedic Surgeons
Are you eager to elevate your online visibility and attract more nonreferral patients? Orthopedic SEO services can help you do that. Here’s why SEO is worth the investment:
SEO Increases Your Practice’s Exposure
Showing up on the first page of search results puts your orthopedic practice’s website front and center.
SEO ensures you become more visible to potential patients searching for orthopedic services like yours. The more they see you, the more they recognize your orthopedic practice, boosting brand awareness.
SEO Helps You Earn New Patients
Patients turn to search engines for health information, indicating they are actively online. What does this mean for your practice? Your orthopedic surgery clinic needs a strong online presence to maximize your reach.
SEO can position your website among the top three Google search results, capturing 75.1% of all clicks. Higher search rankings translate to more leads, allowing you to attract new patients within your target audience.
SEO Builds Trust With Your Audience
To become a go-to orthopedic expert, you must appear with credible, helpful information about your practice. When Google’s algorithm trusts your content to answer users’ questions best,you’ll build authority and win over your ideal audience.
SEO Is Cost-effective
Our SEO service is a wise investment for your online marketing budget. With our fixed pricing and long-term SEO strategies, we can help your online presence grow while lowering your cost per lead over time.
Here’s the best part—there’s no limit to the number of keywords we optimize as we go. That means you won’t have to stress about extra costs piling up on your monthly bill.
How Orthopedic SEO Works
When potential patients search online, Google scans billions of website pages to find the best match.
Your orthopedic website must have relevant keywords and compelling content to rank high on search engine results. But how do you get there?
Our research-oriented SEO approach is the solution you need, specifically designed to benefit healthcare providers.
For orthopedic doctors like you, SEO can bridge the gap between your practice and prospective patients seeking your care. We’ve done SEO for other surgeons, and we can do it for you, too.
Get in touch with us now to discover the benefits of SEO.
What Is SEO for Orthopedics?
SEO is a marketing strategy that drives more organic traffic to your orthopedic surgery practice’s website.
We maximize this game-changing tool to connect you with potential patients who need your services. We can help your website rank higher on search results for the right keywords related to orthopedics.
Orthopedic SEO Factors
Check out our SEO guide about crucial SEO factors we prioritize for promoting orthopedic surgeons online:
On-Page Optimization
Boosting your website’s visibility and attracting target patients starts with on-page SEO or on-site SEO. This essential approach ensures that each website page is optimized to improve search engine rankings, driving valuable organic traffic to your orthopedic practice.
Here’s how we enhance your on-page SEO:
Title Tag
Your title tags are the first impression patients get in search results. We’ll craft meta title tags, highlighting relevant topics in orthopedics to each web page and entice website visitors to click on them.
Meta Description
With compelling meta descriptions of your web page’s content, your practice’s website can rise above the competition. We write concise, engaging descriptions that attract potential patients when they appear in search results.
Structured Data
To ensure that your website’s information is organized, we update sitemaps like hypertext markup language (HTML) and extended markup language (XML) sitemaps correctly, helping search engines and users navigate your orthopedic website easily.
We also optimize robots.txt files to guide search engines on what web pages to crawl and index.
Unique Content and Blog Creation
High-quality content creation requires expertise and focus. Don’t have the specialties for content writing? Our skilled writers can do it for you. We craft informative and attention-grabbing blog posts, articles, or social media posts.
Our content marketing strategy specializes in developing SEO-focused content to elevate your orthopedic website in search rankings.
Focusing on Google Snippets
Have you noticed special boxes at the top of Google’s search results? They are called featured snippets, and they give quick and relevant answers to user questions.
Unlike regular search results, snippets showcase the descriptive content first. They also appear in the “People Also Ask” section.
We’ll help you optimize content to secure these coveted spots and generate more organic traffic to your orthopedic website.
Understanding SERP and Ranking Fluctuations
SERPs, an acronym for search engine results pages, are the pages users see after submitting a query to a search engine. SEO strategies aim to improve your chances of appearing on page one of SERPs for relevant keywords.
However, it’s common to experience ranking fluctuations as your orthopedic website’s position in SERPs shifts over time.
Our expertise in interpreting and applying insights from tools like Google Analytics, Google PageSpeed Insights, and Google Search Console helps find problems and build strategies that enable your website to dominate SERPs.
Domain and Page Authority Factors
We aim to make your website exceptional with a solid foundation, and domain authority (DA) plays a significant role. DA measures how strong and reliable your website is.
By increasing your DA, you improve your chances of claiming the first page of SERPs and growing your online presence.
Off-Page Optimization
Off-page strategy is all about building strategic links that amplify your website’s DA and relevance, signaling to Google that your website is trustworthy.
We utilize this tactic to boost your search rankings while increasing referral web traffic from relevant websites to your orthopedic practice.
Link Building
Through link building, your orthopedic website can climb higher in search rankings. We focus on establishing high-value links that improve your website’s authority and online reputation. Below are examples of components of our link building process:
Backlinks
We secure high-quality backlinks with reputable sources, such as local businesses, trusted blogs, and news outlets. This link building element boosts your website’s credibility and local relevance.
Internal Links
We optimize your internal links so your website is easy to navigate. How? We do it by cleaning up links pointing to non-indexable pages, enhancing anchor text (clickable links to other pages), and improving crawl depth (the number of pages search engine bots will index and access on a website during a single crawl).
Technical SEO
A well-developed technical SEO runs your website smoothly. It helps search engines rank your orthopedic website while ensuring visitors enjoy a seamless user experience.
Need help with your orthopedic website? Our expert SEO team manages all technical optimization, such as fixing security issues, preventing penalties, and targeting your ideal audience.
Local SEO
Local SEO puts your orthopedic practice on the map–literally. By optimizing your online visibility on Google Search and Google Maps, we help your orthopedic surgery website show up in unpaid local search results so potential patients in your local area can find your practice.
For instance, we can register your business with online directories like Google Business Profile (GBP). GBP is a vital (and free!) local listing tool that showcases your practice’s name, contact number, and address.
The Importance of SEO to Orthopedists
Potential patients who need orthopedic surgery often rely on the internet to choose the best orthopedist.
That’s where SEO plays a significant role in building awareness of your practice. By optimizing your website, SEO allows you to reach more patients through organic search results. When prospective patients find you on Google’s first page, they can easily connect with you.
How We Help Orthopedic Doctors Grow Their Practice
We’re excited to partner with you and launch an SEO campaign to rank your practice website higher than your rivals.
Curious about how we do it? Read on to explore our cutting-edge SEO strategy.
Website Audit
We begin our SEO process with an in-depth website technical audit. We’ll assess the current search rankings of your practice’s website, examine your competition, and identify the best keywords to target.
We’ll tailor your SEO campaign to fit your orthopedic surgery practice’s unique challenges and goals.
What’s even better? The technical audit is free.
Organic Landscape and Competitor Assessment
We don’t just guess what will work for your practice–we use detailed competitor analysis and market research to build a custom orthopedic SEO strategy.
When we understand your competitors’ strengths and weaknesses, we can target their top-ranked keywords while protecting your spot in SERPs.
Site Architecture Optimizations
Your website structure greatly affects how search engines and users navigate your content. We ensure your orthopedic website is fully optimized by aligning its architecture with our SEO strategy.
This means having dedicated pages for core keywords relevant to your orthopedic surgery practice.
Keyword Research
Keywords are the heart of SEO. That’s why we pick them out carefully through comprehensive keyword research and determine what your potential patients are searching for about orthopedics.
We’re always updated on search trends to identify the specific keywords that convert web visitors into patients. We implement these keywords into your content to increase online visibility and deliver measurable results.
How to Do Manual Keyword Research
When it comes to keyword research, the secret lies in prioritization. We build a targeted list of keywords and sort them by profitability and their likelihood of driving a strong return on investment (ROI).
Below are two types of keywords we use for your orthopedic website:
- Short-Tail Keywords: Short-tail keywords are broad, general search queries with high search volumes. Some examples include “orthopedicist,” and “orthopedic surgeon near me.”
- Long-Tail Keywords: Long-tail keywords are longer, more specific phrases that might have fewer searches but are powerful for conversions. Why? Because people searching for these terms often know what they need.
For example, “most popular orthopedic surgery procedure for elderly” is a long-tail keyword.
Website Loading Speeds
We’ll ensure your orthopedic website runs like a well-oiled machine, providing a smooth user experience. We use Google’s PageSpeed Insights to check how quickly your website pages load and identify what’s slowing them down to fix the issues.
Visitor Behavior and User Engagement
A seamless browsing experience isn’t just a bonus–it’s a must to turn website visitors into loyal customers. It begins with an effective SEO strategy that directly impacts visitor behavior and user engagement.
Here’s how we do it:
We make it easy for users to access your website with breadcrumb navigation–a series of links showing the route to the current page being viewed. We resolve 404 (page not found) and 403 (forbidden page) errors so users don’t hit a blank wall.
With most users browsing on their phones, we prioritize mobile-first indexing and page performance to keep visitors engaged on your website.
We ensure your orthopedic website is secure and trustworthy. We address site vulnerabilities, Google penalties, and server errors so users stay long and return for more of your content.
Conversion Rate Optimization (CRO)
Our CRO strategy is simple: we improve your website’s landing pages to attract, engage, and convert prospective patients.
A landing page is a web page where potential patients “land” when they click through from an ad, email, or another digital location.
With A/B testing and strategic adjustments, your website performs better, brings in more substantial leads, and turns your current web traffic into actual patients.
A/B testing involves comparing two versions of something, in this case, a web page, to see which one performs better.
Penalty Recovery
We’ll help your website climb the search rankings without worrying about Google penalties. We take necessary actions, such as removing thin or duplicate content and speeding up your website’s loading time, to help you recover from past penalties.
Orthopedic SEO for Large, Multi-location Practices
No matter the size of your orthopedic practice or the number of clinics you have, we’ve got you covered.
Our local SEO strategies optimize your website, ensuring each clinic with a physical address is easy to find for potential patients in your area.
When they search for keywords like “orthopedic surgeon near me,” your website will appear prominently in the results.
Our Promise to Orthopedic Surgeons
We deliver real value that keeps our clients happy and coming back for more. Our mantra is to focus on results, not on chasing new clients.
Want proof of how satisfied our clients are? We’re proud of our 95.67% client retention rate.
Find out what sets us apart from run-of-the-mill SEO agencies:
Sustainable SEO Practices
SEO isn’t just a quick fix; it provides long-term value—even as search engine algorithms evolve.
Our SEO tactics are built on a tried-and-proven system, so your orthopedic practice gets lasting benefits.
We also track SEO campaign progress using tools like Google Analytics, which gives valuable insights into metrics like user behavior, website traffic, and conversion rates to improve your SEO strategy.
Contact Us
All-Inclusive SEO Planning
We create detailed SEO roadmaps to ensure your website positively impacts search rankings.
We also have a complete ranking defense plan to keep your first-page rankings, so you stay ahead of the competition.
Easy-to-Understand Pricing
When you work with us, you pay a flat monthly rate with no hidden costs. As your rankings improve, the cost of acquiring new leads decreases, making your website more valuable—a win-win situation for you and your orthopedic practice.
Contact UsPrompt Communication
Our clients love how easy it is to talk with us because we’re mathematicians who enjoy working with people.
We keep you informed every step of the way with:
Regular updates about your SEO progress
Clear account summaries and monthly reports
Easy-to-schedule phone calls or Zoom meetings
Do you prefer visual reports? We can customize easy-to-read dashboards in Looker Studio to highlight critical SEO metrics.
Customized Healthcare Marketing Solutions
Every practice is unique, so we personalize our SEO solution to identify the best methods to attract high-quality patient leads and grow your orthopedic surgery practice.
Try SEO now to elevate your orthopedic surgery website.
In-person consultation:
Want to chat with our SEO experts in person? Visit our office at:
2450 Colorado Avenue, Suite 100E
Santa Monica, CA 90404
How long does SEO take to work?
SEO isn’t instant—it takes time to produce results. Google typically suggests four months to a year, but it depends on your starting point.
You might see results faster if your orthopedic website already has solid content and good backlinks. However, search engine algorithms update frequently, so SEO strategies need to be tweaked along the way.
Contact UsShould I combine social media and email marketing with SEO?
To boost your orthopedic practice’s online visibility, you may mix SEO with other digital marketing services, such as social media and email marketing.
Social media marketing: Platforms like Facebook, Instagram, and LinkedIn help you reach your ideal patients and generate quality leads. Social media ads get your content noticed and share special promotions.
Email marketing: This strategy focuses on the prospective patients who have subscribed to your email list. By sending valuable content and exclusive deals, you’ll keep your existing and new patients engaged.
Contact UsWhat marketing strategies should orthopedic clinics use?
We offer various evidence-based digital marketing strategies to help healthcare professionals like you thrive online.
Here’s what we offer:
- SEO: to rank your website higher on SERPs
- Google Ads and Bing Ads: to target patients actively searching for your orthopedic practice
- Facebook or Instagram Ads: to generate patient leads and boost brand awareness
These options can effectively improve your sales and revenue.
Contact UsHow can orthopedic practices measure the success of their SEO efforts?
Want to know if SEO is working?
Here are a few metrics to consider:
- Impressions: Are your web pages shown in search results?
- Traffic: Is your organic website traffic growing?
- Keyword Rankings: Are you ranking for targeted keywords that matter?
- Conversions: Are your website visitors booking surgery appointments or just browsing?
These metrics will give you a clear picture of how your SEO drives results and where you can make tweaks to keep improving.
Contact UsWhat makes healthcare SEO so difficult?
In healthcare, no two practices or doctors are the same. Even similar specialties can have varied methods and perspectives.
There’s no one-size-fits-all SEO strategy, which is why healthcare SEO can be challenging.
But don’t worry. We listen to you and do our research to discover effective ways to drive patients to your orthopedic practice.
Contact UsShould I invest in both SEO and pay-per-click for orthopedic marketing?
SEO provides a strong foundation but requires consistent updates to maintain long-term visibility. Meanwhile, PPC ads deliver quick results by targeting specific patients on platforms like Google and Facebook.
SEO strategies and pay-per-click (PPC) ads can drive web traffic and boost conversion rates. If you’re unsure, we’ll analyze your website to determine the ideal approach for your orthopedic practice.
Through SEM (search engine marketing), we can combine SEO and PPC to supercharge your website’s online visibility and dominate organic search results.
Partner with us, and we’ll take your practice to the next level–as we’ve done for many of our surgeon clients.
Contact UsHow much does medical SEO cost?
Medical SEO pricing varies depending on your specific needs and goals. Some SEO companies charge $250 to $10,000 a month.
At our online marketing agency, we’ll give you a quote after we’ve understood your goals, ensuring our SEO strategies match your unique practice for the best results.
Plus, as your rankings climb, your costs drop–no surprise fees.
Contact UsWhat happens if I suddenly lose my search rankings?
Seeing your website’s rankings drop can be stressful–but don’t worry, we’re here to help you get back on track.
We’ll conduct a thorough technical SEO audit using reliable tools like Google Analytics, PageSpeed Insights, and Google Search Console.
We’ll identify issues that are stopping Google and other search engines from properly indexing your website and recognizing its authority. We’ll also review your website’s current rankings, compare this info with your competition, and find the best growth opportunities to rank on SERPs.
It’s time to level up your rankings and online presence with SEO.
Call 310 879 8003 to schedule a free, no-pressure consultation, or email us at contact@digitalspotlight.com—we’d love to help your orthopedic surgery practice thrive.
Contact Us
Stay ahead of the pack
Subscribe to our newsletter to keep up-to-date with the latest tips and insights to help your online business excel.