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According to a recent study, websites are among the main channels many patients use to make medical-related decisions, such as booking procedures.
In today’s world, any effective healthcare marketing campaign needs to recognize that mobile internet access is the norm.
Whether you’re a board-certified plastic surgeon or you’re still working on your certification, building and maintaining a robust online presence through an optimized and effective website must be a top priority.
But even if you know you’re offering superior and more reliable services than most of your competitors, you may still be wondering why they’re getting way more leads, bookings, and referrals.
If you’ve thought of working with a digital marketing agency specializing in developing healthcare websites, you’re on the right track.
But maybe you don’t have the time or the know-how to boost your website’s search engine visibility and put it directly in front of potential patients.
Or, perhaps you’ve already worked with several other agencies, and none of them have delivered the results your practice needs.
Don’t worry—Digital Spotlight can maximize your website’s full potential.
We take a leads-focused approach using the latest and most effective digital marketing strategies to optimize your website and increase interest in your practice.
The website we’ll develop for you will specifically address the needs of your plastic surgery practice. We’ll base it on a thorough audit of your current situation, goals, and budget.
By combining that information with our vast library of data on what approaches worked in our previous campaigns, we’ll ensure that the website we build for you significantly increases your leads, consultations, and procedure bookings.
Unlike other agencies that only offer cookie-cutter solutions, we will perform a thorough analysis of your plastic surgery website to ensure that it’s optimized to attract new patients, not just referrals.
Our services can help your website outperform competitors, leading to significant increases in leads, patients, and consultations.
What sets us apart from the competition is our data-driven approach, developed by our mathematician founders. Many of our clients have been to three to seven other agencies before they found us—but once they’ve experienced our results, they stayed.
Our website quality audit service will outline the main elements of your site that can help us establish a clear strategy for your practice. We know that quality leads are the only leads that matter to you—so they’re the only leads that matter to us.
We’ll audit your website and digital campaign at no cost or obligation. Why? We take on clients only when we’re confident we can make a real difference for their business.
Call us now at 310 879 8003 for a pitch-free, no-obligation consultation and start driving more patients to your practice.
Don’t let your competitors steal the spotlight.
We’ll make sure your orthopedic practice stands out.
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Qualities of a Good Plastic Surgeon Website
Digital Spotlight’s marketing services incorporate a website design philosophy that tests compatibility across different platforms. We combine this with our wide-ranging study of your business needs to ensure your better-designed website becomes even more visible online.
We can target 3 to 20 core keywords simultaneously for your website. Augmented by our proprietary ranking technology, your site can get rankings for as many as 150 derivatives of these keywords on the first page of Google.
We will also optimize your website for smartphones, as approximately 63% of Google queries in the United States are made through mobile devices.
Most importantly, we understand that a high-quality website for medical practitioners is defined by helpful content optimized for search engines.
We achieve this by adjusting your site’s internal components to facilitate fast loading speeds, ensuring that your content incorporates optimized keywords, and establishing backlinks to credible sources.
We check for content relevance and quality. With the right content type for target keywords, your website will benefit from an enhanced user experience that can help your current and potential patients easily find what they need.
Other components of your website we can work on are the following:
High Patient Satisfaction
A direct result of your high-quality service will be your patients’ satisfaction levels, which can lead to getting positive feedback and testimonials on your website and social media platforms.
We can amplify the feedback published on your website to market your practice and show your site’s visitors that you are worth their money and time. Every review from satisfied patients is a net positive for your reputation, giving prospects a clear picture of your work quality and client outcomes.
Commitment to Transparency
Before and after photos are a valuable channel for ensuring your practice’s openness to potential clients, as these images are among the most explicit proofs of competence that help build trust in your capabilities as a plastic surgeon.
Real results shown in these pictures also allow you to discuss all available treatment options honestly during patient consultations.
Most importantly, website photo galleries help patients see the results they can expect from you, given your aesthetic sensibilities and skills at display.
Your website can encourage greater engagement through these images, as potential patients will be more aware of what your practice can offer.
With our “push” strategy, we can attract the attention of potential clients even if they don’t need your services at the moment. This approach includes launching display ads, email marketing campaigns, and social media ads that “push” the message directly to the target audience.
We augment this method with our “pull” approach, which uses social media engagement to provide content and experiences that can attract more potential patients to your website.
Good Medical Standing
To ensure that your practice keeps its good standing online, our reputation management services will address the effects of harmful web properties linked to essential keywords and highlight recommendations for your practice. We’ll also examine your current strategy and provide free, no-obligation action plans.
Furthermore, to highlight your unique selling points, we can maximize the impact of the keywords most associated with positive and neutral reviews of your practice. We then do this step for each key term to boost your first-page reputation in Google.
Prompt Responses and Expert Answers
Interactive content like surveys and question-and-answer sessions can encourage patient interaction, especially when these provide quick expert responses to patients searching for plastic and cosmetic surgery options.
Interactive content can generate more leads, as you can require site visitors to provide their email addresses and other contact information before they get access to their survey results.
This type of content also gives insights into patients’ preferences and behavior, helping you adapt your messaging and marketing approaches as needed.
We can develop authoritative, engaging, and valuable content for your website. We can create content using specific ROI-focused keywords and ensure that your website is aligned with the reconstructive surgery procedures potential patients are searching for.
Featured Procedures
Digital Spotlight’s marketing services are geared towards maximizing your website, which might showcase the following procedures.
Body Procedures
Here are body contouring procedures you could feature on your website and the issues they address:
- Facelift: sagging of the neck, jowls, and the mid-face area
- Arm lifts: sagging of the upper arms
- Breast lift: sagging or flattened breasts
- Tummy tuck: excess skin that’s hanging over the abdomen
- Lower body lift: sagging of the abdomen, buttocks, and inner and outer thighs
- Medial thigh lift: sagging of the inner thigh
Tummy Tuck
Abdominoplasty (tummy tuck) creates smoother and firmer abdominal profiles by removing excess fat and skin and restoring weakened muscles. The procedure can counteract abdominal sagging caused by aging, genetics, pregnancy (mommy makeover), previous surgery, and weight loss or gain.
Breast Procedures
Plastic surgeons can feature the following surgical procedures to address aesthetic issues with breasts:
- Breast lift (mastopexy): raises breasts and tightens surrounding tissues to reshape and support the new contour of the breasts
- Breast reduction: removes excess skin and tissue, followed by resculpting and elevating the breast to a more proportionate size and shape
- Breast reconstruction: restores a breast to near-normal shape and appearance post-mastectomy
- Implant revision: replaces old breast implants with updated ones
- Implant removal: removes implants and may also include the removal of the breast capsule (post-implantation scar tissue) and silicone material from implant leaks
Breast Augmentation
Also known colloquially as “breast aug” or “boob job,” augmentation uses implants or fat transfer to increase the size and volume of breasts.
This procedure can counteract breast volume loss following weight reduction or pregnancy. Augmentation also helps patients achieve more rounded shapes or address any asymmetry in their natural breast sizes.
Face Procedures
Plastic surgeons can use their website to offer a diverse range of enhancement services that can improve the aesthetic qualities of human faces, including the following:
- Brow lift (forehead lift): repositions eyebrows, reduces wrinkles, and improves frown lines
- Buccal fat removal (cheek reduction): thins the cheeks, particularly in the area of the cheek hollows
- Cheek augmentation: adds volume or lift to the cheeks using fat grafts or implants
- Chin surgery (genioplasty or mentoplasty): uses implants or bone reduction surgery to reshape the chin
- Ear surgery (otoplasty): improves ear shape, position, and proportion and can correct structural issues stemming from congenital issues
- Eyelid surgery (blepharoplasty): enhances the appearance of the eyelids
- Facelift surgery (rhytidectomy): corrects apparent signs of face and neck aging
- Facial implants: balance and enhance the appearance of the chin, jaw, and cheeks
- Facial rejuvenation: addresses changes in facial skin texture, including wrinkles, acne scars, or pigmentation irregularities, like freckles, sunspots, or visible blood vessels
- Neck lift (lower rhytidectomy): corrects visible signs of aging in the neck and jawline
- Nose surgery (rhinoplasty): improves nose proportions to ensure better aesthetic harmony with the other parts of the face
- Thread lift: uses absorbable sutures to help the face and neck appear tighter and more youthful
Nonsurgical
Board-certified plastic surgeons can also promote on their website minimally invasive procedures that avoid incisions, including the following:
- Botox: This is the cosmetic use of botulinum toxin in the form of injectables that temporarily reduce or remove facial fine lines and wrinkles.
- Dermal fillers: These injectables can add plumpness to thin lips, enhance contours, remove wrinkles, improve scar appearance, and soften facial creases.
- Nonsurgical fat reduction: This nonsurgical option uses heat, cooling (CoolSculpting), or injected medication to reduce fat cells.
- Nonsurgical aesthetic genital procedures: They can address and counteract the changes in women’s genitalia caused by aging, childbearing, or hormonal changes.
Focus on Personalized Plastic and Cosmetic Care
With your focus on ensuring that your patients receive close attention and treatment plans that address their specific aesthetic needs and goals, our services can efficiently showcase your unique value proposition.
Compared to other agencies, we will never give you off-the-shelf solutions. We perform data modeling, advanced statistical analysis, and multi-variant testing to highlight your best offerings. This approach will help your practice attract more leads and consultations at a much lower cost than the competition.
Partner with us to maximize your website’s potential. Our digital marketing strategy, tailored to your practice, will help you communicate why you are the best choice for your patients’ plastic and cosmetic procedure needs.
Plastic Surgery Website Marketing in Los Angeles
Competition in the plastic surgery industry can be tough, especially in areas like Los Angeles. But you shouldn’t worry. We are here to help you stand out as a desirable choice compared to other plastic surgeons in your area.
Digital Spotlight uses digital tools supported by a substantial collection of marketing knowledge, skills, and experience we’ve gained through the years.
In developing your website for your digital marketing campaign, we will comprehensively audit your situation, goals, and budget to determine which approach would best suit your practice’s needs and maximize your investment.
Our mathematical approach to digital marketing helps us find patterns in data. We’ve kept every piece of information from our prior campaigns and market reports, and we apply these insights to the strategy we will develop for you.
We provide you with a competitive advantage because we’re among the first to hear about new Google features. We also have access to nonpublic data and updates, helping you gain an edge before other plastic surgeons even know about them.
Start your digital marketing campaign strong with Digital Spotlight, an agency you can trust. Call us now at 310 879 8003 to discover the myriad possibilities of digital marketing for your plastic surgery practice.
What Is Plastic Surgery?
The American Society of Plastic Surgeons (ASPS) considers plastic surgery a diverse specialty that encompasses multiple body parts and organ systems.
Plastic surgeons address a broad range of medical conditions, including trauma, cancer, congenital anomalies, and degenerative disorders.
Given these far-reaching demands and expectations, plastic surgery is a discipline that combines technical complexity and creative problem-solving, requiring practitioners to adapt and innovate continuously.
Plastic surgery is also a profoundly collaborative specialty, with practitioners frequently working with specialists from various fields, such as general surgery, gynecology, neurosurgery, and ophthalmology.
Should your practice engage Digital Spotlight for your online marketing efforts, you will benefit from our expansive knowledge base built on millions of advertising dollars across over 2,000 businesses operating in various niches, including many in the medical field.
Get in Touch With Digital Spotlight
At Digital Spotlight, we help medical practices and healthcare businesses grow, attract more patients, and dominate their market in the US.
Our clients come to us for two powerful digital marketing strategies—paid advertising and SEO, so they can focus on running their practice while we handle the rest.
Ready to stand out online with us? Contact us at 310 879 8003 or email contact@digitalspotlight.com for a no-pressure consultation—just honest insights on your orthopedic practice’s digital potential.
Feel free to stop by and see us in our headquarters at
2450 Colorado Avenue, Suite 100E, Santa Monica, CA 90404.
What are the digital marketing strategies for a plastic surgery website?
We offer the following digital marketing approaches for your practice’s website:
- Search engine optimization (SEO): We specialize in editorial SEO, focusing on Google’s experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) guidelines. We address any issue your website might face, whether technical, strategy-, content-, or link building-related.
- Google Ads Management: We are a Google Premier Partner, trained through Google’s development programs. We understand what it takes to get results at the lowest possible cost.
- Meta Ad Management: We fine-tune your campaign to ensure your practice’s Facebook and Instagram ads are as targeted as possible.
- Bing Ad Management: With Microsoft’s Bing platform on the rise, we also provide Bing-optimized strategies to keep you ahead of the curve.
What is the most in-demand marketing service for a plastic surgery procedure?
While traditional channels like print, television (TV), and radio ads can improve your exposure, they might prove prohibitively expensive. They cannot even guarantee that you will reach your target patient groups.
In contrast, digital marketing is much more suited to helping your plastic surgery practice reach your target patient groups at a much lower cost.
Our services will continuously optimize your website to align with even the most minor of changes to the most popular keywords, ensuring your practice’s greatest possible online visibility.
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Stay ahead of the pack
Subscribe to our newsletter to keep up-to-date with the latest tips and insights to help your online business excel.