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As a veteran practitioner in the surgical procedures market, you might have considered digital marketing to cultivate your online presence and increase your leads.
After all, online marketing is a valuable tool for increasing patient volume and procedure bookings. It can help enhance your digital footprint through blogs, videos, optimized websites, social media, and paid search engine advertising.
But what if you’re still figuring out how to proceed and are unaware of the trends to consider when launching your advertising campaign?
You might be confused because too many online digital marketing tools seem promising enough to promote your practice, and you don’t know where to start.
Maybe you’ve already worked with various digital marketing agencies but kept getting substandard results.
Perhaps you’ve also been frustrated at how your less skilled contemporaries appear to be doing much better marketing their surgery practice online.
Digital Spotlight can help you expose your surgery practice to a larger audience. We understand your urgent need to figure out how to market your practice online to get the exposure, consults, leads, and patients you desire.
We offer time-tested expertise on the various aspects of an online marketing strategy, including website optimization, social media marketing, and search engine marketing.
We also recognize that no “universal” digital marketing solution guarantees results—each surgeon has unique pricing, services, and techniques.
And because we understand this, the strategies we’ll develop are tailored to your practice’s need to generate more leads, patients, and procedure bookings.
Even before you sign up with us, we’ll draft an online marketing plan just for you—at zero cost. We have the utmost faith in our high-quality work and believe it’s only fair to identify what you need before we bill you.
Don’t let your competitors steal the spotlight.
We’ll make sure your orthopedic practice stands out.
Ready to grow your practice?
In-person consultation:
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What Makes Us Different
Mathematicians founded Digital Spotlight, and our scientific approach sets us apart from the competition.
Our marketing team benefits from an expansive knowledge base built on millions of advertising dollars across over 2,000 businesses operating in various niches, including many in the medical field.
Leading Digital Experts
As a Google Premier Partner, we have exclusive access to the tech giant’s new features. These tools, among many tried-and-tested others, could help your surgery practice win the best positions at a lower cost of acquisition.
By partnering with us, you also get a whole team of digital marketing experts on your side. For instance, instead of painstakingly doing Facebook Ads on your own, you will benefit from the know-how we get from managing millions of dollars in advertising spend for numerous clients.
Proven Performance
We have over 15 years of experience growing our clients’ businesses. Our honed expertise, combined with our leads-focused approach, ensures that the strategies we craft for you will help your practice engage current patients, new prospects, and lapsed clients.
Data-Driven Reporting
Our monthly reporting and analysis supply updated information on how your campaign influences your practice.
We also provide comprehensive reports depending on the digital solutions we recommend for your practice. For instance, we do link-building reporting that outlines the complete list of links built for a specific month and over the campaign’s lifespan.
Trust us to delve into the details. Knowing the metrics will help you adjust your preferred approach as needed.
Unparalleled Track Record
Our relationships are built on the results we deliver, ensuring our clients’ success. Our marketing packages have helped more than 1,800 international businesses across 355 niches achieve first-page organic rankings in Google.
Our reliability has led to many clients working with us for years, as shown by our client retention rate of 95.67%.
Surgeons Who Work With Digital Spotlight Enjoy Great Benefits and Website Features
For surgery practitioners whose web pages struggle to rank at the top of search engine queries, we can pinpoint and resolve the stumbling blocks in their current websites.
Our mathematician founders are trained to find patterns in data, and this expertise elevates your medical practice marketing to the next level. Our audits on your website and campaigns will help determine which tools and approaches would best promote your services.
By comparing real-world performance against our ever-evolving search engine optimization (SEO) models, we detect even the most minor changes (that other agencies often cannot uncover), leading to long-term SEO results and higher chances of occupying the coveted top spots in search engine results pages.
Our thorough analyses of your client base allow us to understand where your current and potential patients are coming from—and what they are looking for in a surgery practice.
We have more than 15 years of experience in the digital marketing industry and have worked on more than 2,100 campaigns, many in the medical field.
Beautiful Websites Work Great on Devices of Any Size
Most patients will use their smartphones to search for the procedures they want to book or those they think they might need. So, any effective healthcare marketing campaign should assume that mobile device access is now the rule rather than the exception.
Our marketing packages incorporate a design philosophy that tests compatibility across different platforms.
The halo effect of successful website design should not be underestimated. Approximately 63% of Google searches in the US are made through mobile devices. This is why we optimize your campaigns for mobile devices: to ensure more leads for your surgery practice.
Our site optimization services include targeting 3 to 20 core keywords simultaneously. And with our proprietary ranking technology, your website can rank high for as many as 150 derivatives of these keywords on the first page of Google.
Reputation Management
The feverish competition between healthcare service providers means reputation is crucial to attracting potential patients. Success in online marketing heavily relies on what people say about your practice online.
When prospective patients consider where to invest their time and money and which expert to trust, they often turn to review aggregators such as Google, Yelp, Health Grades, and Doctors Dig to assess surgery practices.
With Digital Spotlight’s focus on maintaining and enhancing your online reputation, your practice can stand out in a crowded market, attracting more patients and fostering trust in your services.
Easily Request Reviews From Patients
As part of your medical marketing strategy, your patients’ satisfaction can encourage positive feedback and glowing testimonials on platforms like Google and Facebook.
Your surgery practice will benefit from our reputation management services. We manage and protect the information seen online about your brand and personnel. This approach can muffle negative, damaging reviews.
Each positive review about your practice bolsters your reputation significantly. Positive feedback published on your website and social media channels is the best referral, giving potential patients a clear view of your work quality and customer satisfaction.
Local Listings and Search Engine Optimization
Our search engine optimization strategy aims to boost your rankings in your specific industry and your immediate area, as potential patients tend to look for surgery options nearby.
With our in-depth knowledge of search engine rubrics, our local SEO services can help your practice become more visible in listings when people use locator keywords like “near me.”
Full-Service, In-Depth Online Surgical Marketing Packages
Our comprehensive marketing packages cover every facet of online marketing strategy, including interactive websites, social media platforms, and paid advertising.
Your surgery practice can enjoy the fruits of our substantial resources and scientific strategies, all proven to generate significant leads and provide ample returns on your investment.
Optimize Your Website and SEO
In auditing and optimizing your website and SEO, we conduct intensive keyword research on your specialties and procedures as a surgeon. This deep dive allows us to build a digital marketing strategy for you to keep up with Google’s frequent algorithm changes.
Social Media Marketing
Our social media marketing strategies can help leverage your images, videos, and blogs as highly shareable content, allowing you to engage patients, build awareness, and drive traffic toward your surgery practice.
Paid Search Engine Advertising (Google Ads and Facebook Ads)
Our paid ads services include Google Ads (formerly Google AdWords and Google AdWords Express) and Facebook Ads. We optimize these approaches based on your needs to reach those most interested in your services.
Our paid advertising operates with a comprehensive understanding of your practice and what you’re trying to achieve. Doing so helps us craft a strategy that takes into account your intended ad spend.
With our Google Ads service, your practice can benefit from the know-how of top Google Ads support personnel who give us privileged access and outstanding support. These experts are always at the other end of our line, ready to prioritize and fix any problems in your campaign.
If Facebook Ads is the way to go, expect us to conduct in-depth investigations (including advanced segmentation) of your target demographics and provide guidance on how to use that information to make better decisions for your campaign.
Our paid ads target the efficiencies that mean lower costs per lead for you, ensuring the best returns on your investment.
Blog Writing
Blogs represent an ideal opportunity to present your niche, services, and expertise. As blogs often use the narrative method to make their point, blogging is uniquely suited to assuring your would-be patients of your practice’s competence.
Your surgery practice can benefit from the seasoned writing and editing our blog writing services bring.
Video Marketing
Video sharing has become an inseparable aspect of the modern internet, which is why video marketing campaigns have immense potential to reach your target audience.
Incorporating video campaigns into your surgery marketing strategy is also particularly cost-effective, as you only pay once users engage with your ads.
Content Marketing
We can position your practice as an authority in the surgery industry by developing helpful and informative content for you. Our marketing services can ensure better exposure for your blogs, videos, and webinars.
Those Details You May Not Think Of? We Do
With our well-developed expertise in digital marketing, your surgery practice will benefit from an agency that does not simply stop at billing you for services rendered but also goes the extra mile in understanding what you’re aiming for in your marketing campaign.
Types of Practitioners We’ve Helped
Our services have helped veteran and newbie healthcare providers promote their practices to various audiences. Here is a sampling of our success stories:
“[Digital Spotlight is] terrific. I was with another web company that essentially wanted to keep me hostage to their service. [The] team literally moved my site to their servers in one night. By the time the other company realized my site had been moved, it was several days. This validated my sense that the other company was inept. On the other hand, [the Digital Spotlight] team has consistently raised my rankings on Google and my practice has continued to grow, thanks to [their] efforts. They respond promptly to my questions and are able to make corrections quickly. I highly recommend [Digital Spotlight].”
Mark P. Solomon, MD, FACS
“I was never the least bit skeptical to work with [Digital Spotlight]. [They] from the get-go seemed more knowledgeable and found errors that my previous company had done that put me at a disadvantage. [Their] knowledge of the current issues plaguing websites made it obvious that my business would be in better hands. [Digital Spotlight] helped me build an extremely functional and stylish website that I STILL use today and took me to the first page for everything that I was trying to promote within a very short period of time. [Their] time is very responsive and very professional. I have zero complaints and only positive experience with [Digital Spotlight].”
Richard A. Zoumalan, MD | Dr. Richard Zoumalan Facial Plastic Surgery
We Support Practitioners Running Their Own Practice
Our approach is grounded on thorough research to craft the strategies that will most effectively increase your exposure and cultivate more leads, patients, and procedure bookings, all at the lowest possible cost.
Getting Listed With Google
When you collaborate with us, getting listed online should be the least of your worries. We can help set up your Google Business Profile, and we handle registration for unverified listings.
We also optimize your business page for multiple first-page rankings, ensuring better Google visibility for each of your practice’s physical addresses.
Expect complete transparency regarding how we work. You can monitor our account management activity by checking the change history log.
You will know what we’re doing to optimize your campaigns at any given moment. This starkly contrasts with other marketing providers who lure clients with low management fees only to charge sizeable commissions on each ad click.
All the Little Things
A fundamental part of our marketing packages is the development of articles and blogs for your website.
We also share this content on your social media platforms and other channels, helping your practice attract more leads, patients, and consultations.
Digital Spotlight Offers More
What can you expect when you work with us? For one, a thorough view of your current strategy and how we can improve on it. Our insights aim to yield the best results for your practice.
We also monitor how you’re perceived online. We believe that scouring online review sites will benefit your practice over the long term. Our services will alert you to new patient reviews and allow you to respond promptly.
We provide technical audits on your website and recommendations to prevent the effects of thin or duplicate content, unreliable links, indexing and visibility issues, and slow page loading speeds.
The website that we can develop for you arises from an extensive process that will prevent it from being penalized by Google’s strict standards—this is what we mean when we say that partnering with us will get you more.
Automated Review Platform Customized for Your Practice
Our marketing strategies provide convenience, helping you focus on what you do best (your practice) while we spread the good word about you.
In case of negative reviews, we closely manage and protect the information seen about your practice.
Our approach helps drown out the reviews that could harm your image. Our precision also gives you room to resolve the reviewer’s less-than-ideal patient experience without hampering your operations or reputation.
HIPAA Compliance and Your Surgery Practice Website
With the sensitive nature of many surgical procedures, confidentiality is a vital component of a positive patient experience. Your patients will feel more confident entrusting themselves to you if they know that you can ensure that their personal and health information does not leak out.
The Health Insurance Portability and Accountability Act (HIPAA) is a federal law that has been implemented to provide such protection. The law outlines what healthcare providers like you need to ensure regarding the electronic and physical security of this information.
Our websites come with secure sockets layer (SSL) encryption as a standard feature. This encryption helps your site comply with HIPAA requirements for patient data and communications security.
Trust Digital Spotlight, Improve Your Practice, Get Results
Our 15+ years of experience in digital marketing combined with our data- and math-driven strategies can make your practice more visible to your patient base.
The Essentials You Need to Market Your Practice
The best first impressions stem from how you present yourself to the world. These are the tools that your practice needs to stand out from the teeming crowds:
You Need a Name for Your Business
Keep the name of your practice simple and sufficiently descriptive of your specialization. At the same time, don’t limit your name to a particular offering or locale, as the prospect of expansion is always there.
Your Logo and Branding Kit
Draft the most appropriate and eye-catching logo and branding kit for your practice. Your graphic design should build on your preferred fonts, color palette, and design philosophy—all the elements you want your practice to embody.
Marketing Collateral
Your website will be your most reliable frontline in telling the world all about your practice. Our marketing packages ensure that your website will always be ready to adapt to your practice as it grows and evolves.
Marketing Dashboard
A marketing dashboard is a presentation of the most important information that will help you keep track of your marketing campaign. Key metrics are organized in an easily digestible manner, helping you understand where you are with just a glance.
Our digital marketing services provide clear communication, in-depth management, and regular reporting to keep you updated on how your strategy is doing.
We provide monthly reporting and analysis through Looker Studio, giving you a bird’s-eye view of your campaign’s progress. Looker Studio is Google’s online tool that lays out data into informative reports and visualizations.
We understand that you’re focused on your practice, so having the most important data presented to you at a glance makes everything more convenient.
As part of managing your campaign, we allocate 30 minutes up to an hour every month for performance review meetings via Zoom or phone.
Digital Spotlight is here to help you reach new heights through our online marketing services. Schedule a free consultation at (+1) 310 879 8003 to learn how we can improve your lead flow, just as we’ve done for many other surgeons and businesses.
How do you create a marketing package?
We conduct thorough research to devise a strategy to help generate your desired growth in leads, patients, and procedure bookings.
Once we’ve found what your practice needs, we focus on generating qualified leads and sales along with delivering likes and engagements. We also incorporate a retargeting strategy to keep your practice at the top of patients’ minds and make them return every time.
Contact UsHow do you promote a product to a doctor?
Before creating the marketing package that best fits a medical practice’s needs, we offer a pitch-free consultation to determine what can boost the healthcare professional’s lead flow.
This is the most efficient set-up as we work only for clients we know we can help. We don’t pitch anything to your practice until we’ve listened and discussed what’s realistic.
Contact Us
Stay ahead of the pack
Subscribe to our newsletter to keep up-to-date with the latest tips and insights to help your online business excel.