Achieving Market Dominance With Google Ads Core Principles

Did you know that for every $1 spent on Google Ads, businesses make an average of $2 in revenue? That’s a 100% return on investment (ROI)—proof that Google Ads isn’t just an expense; it’s an asset that drives results. 

But here’s the kicker: Google isn’t just another search engine—it’s the search engine. With an unbeatable 90.01% market share, it dominates the global search engine scene. 

On desktops, it owns 79.6% of the searches, while its influence on mobile is even greater, capturing a staggering 94.21% of the market.

It’s no wonder businesses worldwide rely on Google Ads as a cornerstone of their marketing strategy. The question is: What about you? If you’re serious about staying competitive, Google Ads is your golden ticket.

We get it—standing out in today’s crowded digital landscape is a constant battle. Maybe you’ve struggled with the following:

• Limited expertise: Your Google Ads campaigns have failed to deliver your expected results. Meanwhile, your competitors’ popularity and sales soar, attracting clicks and customers.
• Disappointing agency experiences: You might have collaborated with a few digital marketing agencies that promised Google Ads expertise only to give you lacklustre results. You spent big, but the leads and conversions didn’t add up.
• Meagre sales: Whether it’s a quiet physical store or an underperforming website, it’s frustrating to see your business fall short while rivals gain momentum. 

Sound familiar? You’re not alone—and it’s time to take action. 

Stop wasting resources on strategies that don’t deliver. What you need is a proven Google Ads approach that’s smart, certified, and focused on giving you a solid ROI.

As a seasoned business owner in Australia, you might recognise the value of using Google Ads’ core principles in your digital marketing strategies to boost your website’s visibility and drive more customers, sales, and revenue. 

The challenge lies in unlocking that potential. That’s where partnering with a reliable digital marketing agency comes in—one that has mastered Google Ads’ core principles and can turn your campaigns into a dynamic growth engine.

Fortunately, you’ve come to the right place. Here’s why partnering with us is a game-changer:

• Google Premier Partner Advantage: As part of the exclusive Google Premier Partners, we have a direct line to Google’s dedicated support team and early access to the latest tools and features, which give our clients a serious edge over competitors.
• Expertise you can trust: Our team includes Google-certified experts specialising in Google Ads’ core principles. Led by our mathematician founders, we leverage a data-driven approach similar to the one Google applies in its algorithms. 
• Tailored strategies: We focus on understanding your business’ unique challenges and using sophisticated data analysis to solve them. Continuously testing and refining Google Ads campaigns ensures the highest ROI while minimising costs. 
• Proven track record: With millions invested in 1,812+ businesses across 355 industries over the last decade, we’ve helped companies elevate their online visibility, attract customers, boost sales, and grow revenue.
• Transparency: You pay Google directly, so you’ll always know where your money goes. Rest assured, we’ll make every dollar count.
• Results-driven: We’re selective about whom we work with because we only take on clients we’re 100% confident we can help. No hard sales tactics here—we set realistic expectations for your goals.
• Clients stick with us: Many clients find us through referrals or after trying five to seven other agencies. They stay because we earn their trust by delivering real results, not because they’re tied into a contract.

Excited to see how Google Ads can work for you? Book a free consultation with us now, and let’s craft a Google Ads campaign that gets your website the attention it deserves.

Need more information? Call us at 1300 891 181 or email to contact@digitalspotlight.com. We’re eager to help you boost your revenue!

What Is Google Ads?

Google Ads is a robust tool for businesses to promote their products and services on channels like Google Search and YouTube.

Its targeted ads help you reach potential customers and get your message out where it matters most while boosting your online presence.

We offer four key products from Google Ads that can take your business to the next level:

• Google Search shows your ad to potential customers when they search for relevant keywords. Matching your ad with the right landing page increases your chances of turning clicks into actual leads and sales. 

Plus, your paid search ads can appear on Google Search network or Google Search partners like Amazon, The Washington Post, and The New York Times.

• Google Display is the largest ad network, connecting you globally with nearly any potential customer. We can target audiences by age, gender, interests, location, and buying intent to deliver messages that resonate and drive results.
• Google Remarketing allows us to reengage users who have interacted with your website or app. For a small investment, you can display advertising posts so that potential customers remember your brand, which can result in more conversions.
• Google Shopping can seriously boost your sales—sometimes up to 10x—even when competing with the most prominent players in your industry. Putting your products in front of customers as they shop can help maximise your ROAS (return on ad spend).

What Are the Main Functions of Google Ads?

Google Ads helps businesses reach potential customers and achieve their marketing goals. Here’s a quick rundown of what makes it effective:

• Targeted Advertising: Google Ads allows us to create ads that target specific audiences based on location, demographics, interests, and online behaviour. These ads help you connect with your desired customers, increasing the chances of conversion.
• Ad Customisation: Google Ads has different types of ads, such as text ads, shopping ads, video ads, and display ads. We can pick the format that best fits your business goals and target customers.
• Budget Control: With Google Ads, you can set a monthly campaign budget, giving you complete control and tracking over your spending. You only pay when users engage with your ads, so you get the most value for your investment.

It is important to note the difference between Google Ads and Google Adsense. Google Ads drives traffic to your website, while Google AdSense lets you earn money from the traffic you already have. Google Ads is designed for advertisers, and Google AdSense is for publishers. 

We offer Google Ads to help advertisers enhance their online visibility and grow their business.

The Benefits of Google Ads

If you want your business to get noticed online and drive tangible results, consider Google Ads. Here’s how it can add value to your business:

• Massive reach: We can tap into a vast network of Google users, which holds a 93.51% search engine market share in Australia (as of November 2024). It gives us endless opportunities to highlight your business to potential customers.
• Cost-effectiveness: Google Ads runs on a pay-per-click (PPC) model, so you pay only when someone clicks on your ad, making it a smart, budget-friendly online advertising option.
• Quick results: Google Ads can instantly deliver traffic and boost your online presence, so you get fast, measurable results and higher conversion rates.
• Remarketing: Google Ads lets us retarget users who’ve visited your website or shown interest in your business, increasing the chances of turning curious visitors into loyal customers.

Ready to take advantage of these benefits? We can help you set up highly effective search campaigns to boost your business with Google Ads.

Fundamental Principles You Must Know for Google Ads

As a busy business owner, diving into data analysis and optimisation might not be at the top of your to-do list—but don’t worry, we’ve got you covered. 

To make your Google Ads campaigns successful, we consider three core principles. We’re here to simplify them and guide you every step of the way.

Here are the three core principles you need to know for Google Ads:

• Relevance: Choosing high-quality and relevant keywords ensures your ads pop up for the ideal customers whenever needed. 
• Control: Google Ads lets us decide which keywords to target, who sees the ads, and how much to spend so we can focus on what matters most to your business goals.
• Results: Google Ads’ detailed analytics and reporting tools give us a clear view of the campaign’s performance. We can track every click, measure results, and make data-driven adjustments to maximise ROI.

With these principles, Google Ads puts you on the fast track to more innovative and effective advertising.

Essentials of a Successful Google Ad

Just getting started with Google Ads? No problem—we’re here to help. Read on to learn more about the following important terms and metrics: 

Quality Score

Quality score is a rating of how relevant your ads, keywords, and landing pages are to the search engine users who see them. The better your score, the lower your costs and the higher your ad ranking. So, it’s all about making sure your ads hit the mark!

What Are the Main Components of Google Ads Quality Score?

The quality score’s primary components are ad relevance and landing page experience. Ad relevance tells us how closely your ad matches what people are searching for. It’s rated as “below”, “average”, or “above average”.

• Below average: Indicates a problem—your ad doesn’t match well with the keywords you’re bidding on. Rewrite the ad to include the keywords you’re targeting.
• Average: Your ad is adequately relevant but could still be improved.
• Above average: Your ad is highly relevant to the keywords you’re bidding on, which is ideal for performance.

Then, there’s the landing page experience. Google measures how valuable and relevant your landing page is for people who click on your ad. 

You can count on us to make both components excellent so your ads can perform better and cost you less.

Negative Keywords

Negative keywords allow us to filter out irrelevant search terms so we can focus your ad spend on the keywords that matter to your customers. 

It’s all about reaching the right people with the right message—no distractions!

Impression Share

Search impression share (IS) is like a popularity score for your ads. It shows the percentage of potential impressions you’re getting on the search network compared to the total impressions you could’ve reached. Impressions are how often your ad appears in search results.

Here’s the formula: 

Impression share = Current impressions / Eligible impressions

The higher your impression share, the more visible your ads are to your audience.

Click-Through Rate

Click-through rate (CTR) is a key measure of your ad engagement. It’s the percentage of people who clicked on your ad after seeing it.

Here’s the formula: 

CTR = number of clicks/number of impressions

Clicks are the number of times people click on your ad.

For example, if your ad appears 100 times (impressions) and gets 5 clicks, your click-through rate is 5/100 = 5%. 

The higher your CTR, the more effective your ad is at catching potential customers’ attention and getting them to take action.

Keywords and Targeting Strategies

When finding the right keywords for our clients, we use Google Ads’ Keyword Planner to ensure we’re not missing any opportunities that could drive more conversions and help hit their goals. We dig deep to find those hidden gems that can make a real impact.

Get Better Results From Google Adwords

With Google Ads (formerly Google AdWords and Google AdWords Express), we can connect you directly with potential customers actively searching for what you offer. This strategy gives us a better chance of turning leads into sales right when they’re ready to take action.

Here’s how it works: Every ad competes in a Google Ads auction and is assigned an ad rank:

Ad rank = Max bid or CPC (cost-per-click) x Quality score 

Max bid refers to the highest amount you’re willing to pay for a single click on your ad.

A higher ad rank translates to a more competitive auction position. The top-ranked ad secures the prime position on page 1 of Google Search.

We use a data-driven strategy to optimise our clients’ digital marketing campaigns. 

Employing tools like Google Analytics or Google Ads, we track website traffic, user behaviour, and conversion rates in real time. These valuable insights tell us which channels and techniques generate the most leads. 

From there, we fine-tune your campaigns to boost performance, ensuring every marketing dollar works harder for your business.

Take a look at what Iris Lever, Chief Marketing Officer of PropertyMe, has to say about how our services have made a difference to their business:

How to Improve Google PPC Response

Are you looking to get the best outcomes from your Google PPC campaigns? We can improve your response rate to make a huge difference in increasing traffic and boosting conversions. 

Here’s how we can help you level up your Google Ads performance:

Ad Copywriting Best Practices

Our skilled copywriters know how to attract potential customers. They work closely with our PPC experts to create unique, high-quality ad copy that speaks directly to your target audience. 

We focus on crafting catchy headlines and descriptions that grab attention and seamlessly include all the crucial keywords so your message stands out.

Using Automation for Google Ads

Automated rules let you adjust your account automatically based on the conditions and settings applied. You can update your ad status, budget, and bids without logging in to your Google Ads account during a specific time or period.

There are currently three types of changes we can automate:

• Status Changes: Pause or enable keywords, ad groups, campaigns, or ads based on the conditions set.
• Bid Changes: Increase or decrease bids for selected or all keywords in an ad group or campaign.
• Budget Changes: Increase or decrease your campaign budgets at certain times of the week.

Campaign Strategy and Planning

We’re focused on understanding your challenges and goals. 

We’ll ask you detailed questions about your situation and what success looks like for your business. We’ll also identify problems and develop evidence-based solutions.

Next, we’ll set up a Google Ads campaign tailored specifically to what we’ve learned about your business. We can run as many campaigns as you need to hit your goals.

A campaign involves organising your products or services into categories. It comprises ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings. 

Steps to Create Your First Google Ad

Ready to launch your first Google Ads campaign? Here’s how we make it happen:

1. Define your goals: Whether you want to boost website traffic, increase inquiry calls, or bring customers to your store, we’ll set clear objectives to ensure your campaign delivers results.
2. Identify your target audience: We reach the right customers at the right time by targeting based on location, demographics, and interests. This approach guarantees that your budget is spent wisely and effectively.
3. Create your ad: We’ll design ads customised to your business and potential customers, from text to display and video ads. We’ll choose the best format to maximise engagement and align with your goals.
4. Set your Budget: With Google Ads’ cost-per-click (CPC) model, we can decide on a monthly budget that works for you. You only pay when a user clicks on your ad, giving you flexible control over your spending.
5. Connect with customers: After approval, your ad will appear on Google’s search engine results pages (SERPs) and partner websites. You’ll only be charged for clicks or calls, ensuring every dollar works hard for your business goals.

Understanding Ad Placement

Placement refers to where your ad shows up, whether on an entire website, a specific page, a single ad slot, a video, or even a mobile app.

It includes locations on YouTube and across the Google Display Network, such as relevant websites and apps partnered with Google to display ads. We utilise these strategic locations to ensure your ad reaches the right audience, wherever they are.

Audience Targeting and Personalization

Constructing a message that resonates with your customers starts with understanding their needs. We’ll think about why they might search for your product or service, who they are, and what they hope to get. 

We’ll also consider what your current customers love about your business and use that to guide your ad’s tone and focus. We’ll also highlight the products, services, or benefits that matter most to them. 

Need help nailing the right message? Let us know, and we’ll help you do it the right way.

Creating Unique Selling Points

One way for your Google ad to get noticed by potential customers is by showcasing what makes your business unique. 

Don’t simply copy what worked for others—your business has its own vibe, and your ads should reflect that.

We’ll determine the unique offerings or qualities that make you different. Maybe it’s free delivery, expert advice on a new product, or being a trusted business in your community for years. Whatever it is, we’ll let your customers know why they should pick you.

Let’s create an ad that takes the spotlight and brings impressive results.

Writing Compelling Calls to Action

Ads should grab the attention of your target customers and include a call to action (CTA).

When reviewing or creating an ad, we ensure it has a compelling, strong CTA—clear, action-driven, and telling your audience exactly what to do next.

Some examples are: “Shop now”, “Buy today”, “Learn more”, “Call us now”, “Sign up”, and “Get a quote”.

These simple yet powerful phrases can encourage prospective customers to engage with your business immediately. Remember, a well-placed CTA can turn interest into action and clicks into conversions.

Trying and Testing Ads

We’re all about the numbers—just like Google. We use advanced statistical analysis to solve business problems, constantly trying and testing campaigns to get the best results for the least spending. 

Our goal is to make your budget work harder to get the desired results without breaking the bank.

Being Proper

You can count on us to develop an effective ad. Proper grammar, spelling, and formatting are essential. 

We’ll avoid ads with odd capitalisation, strange spacing, or weird punctuation because it can make your business look untrustworthy. Plus, it could confuse potential customers and hurt your chances of making a good impression. We’ll keep it simple, clear, and professional for the best results.

Curious about what it’s like working with us? Here’s a glimpse from Jordi Twomey, Head of Marketing at Twomey Dispute Lawyers.

About Google Ads Policies

Google’s advertising policies aim to establish a positive experience for those who see your ads. We’re here to help you run successful advertisements that follow the rules in every country where they appear. 

We’ll also ensure your ads stay compliant with local laws, allowing you to concentrate on expanding your business.

Overview of Policies and How Google Enforces Them

Google is dedicated to fostering a safe, transparent ad space for users, advertisers, and publishers.  

Every ad undergoes an approval process to guarantee it’s suitable for viewers. Whether we’re launching a brand new ad or updating an old one, it’s automatically sent for review to ensure it follows Google’s standards.

We’ve outlined the key points so you’ll understand what we must follow to keep your ads compliant with Google’s policies. You can check out the ad rules below:

Prohibited Content

When creating your ads, we’re mindful of restricted content to maintain the integrity of your campaigns. Please review the following types of content that are prohibited:

Counterfeit Goods

Google Ads doesn’t permit the promotion or sale of counterfeit goods. If a product tries to copy a brand’s logo or trademark to appear genuine, it’s not allowed. 

This rule applies to your ads, website, or app. In short, Google Ads will only approve them if the content is authentic. 

Dangerous Products or Services

Google aims to keep people safe online and offline, so it doesn’t allow ads for products or services that can cause harm, injury, or damage.

That means no ads for content that promotes recreational drugs, weapons, explosives, or tobacco products—anything that could put people at risk.

Enabling Dishonest Behaviour

Google upholds honesty and fairness, so it doesn’t permit ads for products or services that promote dishonest behaviour. This includes hacking software, fake documents, and services that help with academic cheating or fake web traffic.

Inappropriate Content

Diversity and respect for others are held in high regard by Google, so it doesn’t allow ads or content that spreads hate, intolerance, or violence.

Some examples of inappropriate or offensive content include bullying, racial discrimination, graphic images, animal cruelty, and offensive language.

Let us handle your website’s content. We’ll seamlessly integrate images, graphics, and texts into the content of your ads and website, ensuring that they meet platform guidelines.

Prohibited Practices

We keep an eye on the following banned practices so your campaigns stay on track and run smoothly:

Abusing the Ad Network

Ads on the Google Network must be helpful, relevant, and safe. Google doesn’t allow ads that try to deceive or bypass their review processes, such as promoting content with malware or using techniques like cloaking to hide the true destination where users are being sent.

We don’t take shortcuts that risk your ads getting flagged. We take the time to ensure your ads comply with the rules and deliver results.

Data Collection and Use

Google wants users to trust that their information is respected and handled carefully. Advertising partners shouldn’t misuse or collect user data for unclear reasons or without proper security and disclosures.

Sensitive user information, such as full names, addresses, phone numbers, Social Security numbers, financial details, and race or ethnicity, must be managed responsibly to ensure privacy and security. 

Irresponsible collection of credit card information over non-secure servers is also not allowed.

When you choose to work with us, you can trust that these issues are handled properly. For instance, we use Google Analytics, which is built to stay on the cutting edge as data collection evolves—especially regarding privacy changes.

Misrepresentation

Google values transparency and aims to provide users with the necessary information to make informed decisions. 

Ads that mislead or hide important details, such as billing and charges, or make unrealistic claims are prohibited. Other examples include deceptive offers, false representations, or phishing attempts to gather personal or financial data.

Need a quick check of your ads or landing page? We’ll spot anything that doesn’t line up with platform rules and give you practical tips on how to fix it.

Restricted Content and Features

The policies below discuss content that can be sensitive in specific legal or cultural contexts. While online ads are a great tool to reach customers, sensitive ads should only appear when and where appropriate.

Google allows certain sensitive content to be advertised, but on a limited basis, to ensure it’s shown in appropriate contexts. These ads may not be visible to all audiences or in every location, and advertisers may be asked to meet extra requirements. 

In addition, not all advertising products or networks are equipped to manage this type of restricted content. 

Default Ads Treatment

Google is devoted to maintaining all users’ safe and reliable ad experience. So, it limits particular types of ad categories for users who aren’t signed in or those identified as under 18.

Sexual Content

Ads must respect user preferences and follow the rules. That’s why Google limits ads on certain sexual content, only showing them based on user search queries, age, and local laws. Plus, ads can’t target minors.

Alcohol

In line with local alcohol regulations and industry guidelines, Google limits alcohol-related ads, even for non-alcoholic versions. 

Some alcohol ads are allowed, but only if they meet specific standards, don’t target minors, and are shown in countries where they are allowed. Examples of restricted alcoholic beverages are beer, wine, sake, spirits, champagne, and their non-alcoholic counterparts.

Copyrights

Google follows local copyright laws and safeguards content creators’ rights, so they don’t allow ads with copyrighted material without explicit permission from the creator. If you have legal authorisation to use copyrighted content, you can apply for certification to run your ads.

Gambling and Games

Google promotes responsible gambling ads and complies with local rules. 

Gambling ads are allowed only if they meet specific requirements, such as certification, targeting approved countries, and displaying responsible gambling information. Additionally, they must never target minors.

Examples of restricted gambling-related content include casinos, betting sites, lotteries, and gambling promotions.

Healthcare and Medicines

Healthcare and medicine ads are under strict rules. Some health-related content cannot be advertised, while others are only allowed if the advertiser is Google-certified and targets approved countries. 

For instance, Google permits pharmaceutical companies to advertise over-the-counter medicines in select countries like Australia.

Political Content

All political ads must follow the local campaign and election laws wherever they’re targeted, including any “silence periods” during elections. This applies to ads promoting political parties, candidates, or political issues.

Financial Services

Google aims to help users make informed financial decisions. Its policies are designed to provide users with information to evaluate the cost of financial products and services and protect them from harmful or deceitful practices. 

All financial ads, like those that pertain to money management, investments, or cryptocurrency, must follow state and local laws and include necessary disclosures. Advertisers are responsible for knowing the regulations in the areas their ads target.

Trademarks

To protect trademark owners, Google follows trademark laws and prohibits ads that violate trademark rights. But there are exceptions. Advertisers may use trademarks under specific conditions, like reselling products.

However, if a trademark owner files a complaint, Google will review the situation and may restrict the trademark’s use in ads.

When you partner with us, we’ll help you navigate the complexities of these rules—so you don’t have to worry.

We’ll assess your ads, website, or landing page to identify elements that might not align with Google Ads policies. We’ll also provide actionable recommendations to ensure compliance and boost your performance.

Legal Requirements

As advertisers, we are in charge of reviewing the ads to meet all relevant laws and regulations and Google’s ad policies, regardless of where the ads are shown.

Other Restricted Businesses

Google takes user safety seriously, limiting ads from certain businesses even if they follow most other policies. 

The platform monitors reviews and feedback from users, regulators, and consumer protection groups and pinpoints products or services that could be easily misused. 

Suppose Google spots a business that could be risky for user experience or safety. In that case, it will limit or stop the ads from running.

Do you have positive reviews or testimonials on your business website? Let’s use them. We can highlight your top ratings in your ads to boost credibility and grab more attention from your potential customers.

Restricted Ad Formats and Features

Unlocking advanced ad formats and features on Google Ads depends on various factors. Some aren’t readily available to all advertisers—they become accessible once specific requirements are met or the certification process is completed.

Requirements For ‘Made for Kids’ Content

It’s important for Google that the online advertising experience is useful, informative, and safe for everyone, even children and teens. 

That’s why the platform has strict policies for ads targeting those under 18, like turning off ad personalisation and limiting sensitive ad categories.

What’s considered ‘Made for Kids’:

• Videos meant for children, with content like cartoons, games, or songs
• Content that appeals to kids, like playful characters or storytelling, even if not explicitly made for them

What’s not ‘Made for Kids’:

• Content with mature themes like violence, sexual scenes, or adult language.
• Age-restricted content for viewers 18+, which requires age verification.

Ad Compliance and Requirements

Here are some other important ad compliance rules and requirements we keep in mind:

• Editorial: Google prioritises high-quality user experience, which is achieved through strict editorial standards for all ads, assets, and destinations. 

Google only approves clear, professional ads and directs users to useful, relevant, and easy-to-navigate content.

Here are some examples that don’t make the cut:

• Overly generic ads: Ads that lack specifics and don’t convey the offered value. Vague phrases such as “Buy products here” fail to provide enough detail to engage users.
• Gimmicky ads: Ads filled with excessive words, letters, numbers, punctuation or symbols, such as “f-r-e-e”, “FREE”, and “F₹€€!!”, come off as distracting and unprofessional.

We strive to create an ad copy that connects with the target market and test different versions to see what works best for your business.

• Destination requirements: Google wants users to have an incredible experience when they click on an ad, and that starts with where the ad takes them. Your landing page should be valuable, function smoothly, and be easy to navigate.

Here are some things that can ruin the user experience:

• Misleading URLs: If, for example, your ad shows one URL (uniform resource locator), like “google.com”, but takes users to a different landing page, like “gmail.com”, it can create confusion and a bad user experience.
• Broken or incomplete sites: Pages under construction, parked domains, or sites not working can easily ruin the user experience.
• Browser issues: Websites that are inaccessible on common browsers make it difficult for users to view content.
• Tricky navigation: Features like turning off the browser’s back button can frustrate users and make them leave.

• Technical requirements: To create a positive and engaging user experience, Google requires every ad, asset, and destination to meet specific technical standards, ensuring your ads are impactful and visually appealing. 

Ads should be straightforward, functional, and lead users to unique, relevant, user-friendly content.

Here are a few things to steer clear of:

• Implementing multiple display URL domains in a single ad group
• Running HTML5 (Hypertext Markup Language 5) ads that don’t load correctly or show up as a blank page
• Going over the allowed account limits for ads and content
• Submitting excessive content across several accounts

We understand and apply these guidelines to ensure your ads hit the mark every time.

• Ad format requirements: Google has clear guidelines for every ad format to help us create attractive, professional ads that offer a great user experience. By following these specific requirements, your ads will look great and perform well.

Here are a few examples:

• Character limits for ad headlines or body 
• Image size specifications to keep visuals sharp
• File size caps for faster load times 
• Video length restrictions for engaging content 
• Aspect ratios to fit screens seamlessly

We don’t cut corners when it comes to your ads. Instead, we go the extra mile to ensure your campaigns follow platform policies and stay on track for success.

Want to grow your business with Google Ads? Schedule a free consultation today, and we’ll work with you to develop the best strategy to get your website to the top of search rankings.

We’re based in Australia with offices in Sydney and Newcastle—ready to help with your digital marketing needs. We’re just a visit away. Find us here:

• Sydney office: Suite 1B, Level 16, 56 Pitt Street, Sydney, NSW 2000, Australia
• Newcastle office: Suite 1, 28 Donald Street, Hamilton, NSW 2303, Australia

Do you have any questions? Call 1300 891 181 or email contact@digitalspotlight.com. We look forward to working with you to achieve outstanding results.